reputation management for plastic surgeons

Reputation Management for Plastic Surgeons – 6 Key Steps

By: Frank DePino | September 20, 2021

Reputation management for a plastic surgeons is a method of influencing public conversation about your brand and organization.

By managing your reputation, you can earn respect as well as succeed in your career.

Of course, developing reputation management is not that easy and includes several elements. Make sure to use all the methods to get the best possible outcome.

Here are the key steps that you need to practice for reputation management.

  1. Create an amazing client experience
  2. Maintain your Google My Business listing
  3. Feature patient testimonials
  4. Make a review encouragement program
  5. Make leaving reviews on your website simple
  6. Create an engaging about us page

If you are a plastic surgeon and want to learn more about the methods of building an online presence, keep reading!

We have pointed out all the essential components and elements of reputation management that you need to learn. So, let’s dive in to explore it further. 

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Why does Reputation Management Matter? 

Plastic surgeries are more complex and require experience and skills. While it helps people to look beautiful and confident, a small mistake can lead to serious problems.

Therefore, patients want to ensure that you are the best plastic surgeon in town who can give them tremendous results. 

They want to confirm that you are highly respected and experienced in your designated field. Not to mention, they look for someone who has performed a great number of tummy tucks, butt lifts, and other surgeries.

In this case, online reputation management (ORM) can help you attract and engage customers, even those who have great concern about their chosen surgery.

The best part is that ORM can draw the attention of a massive audience or potential customers.

Reputation management is a part of your digital branding services, with an aim to create a brand image.

Plus, it encourages patients to build trust in you and let you do your work without fretting about the procedures and methods of the treatment.

According to the NRC Health research, around 92.4% of consumers take online reviews as a guide to make ordinary buying decisions. Therefore, people who want to undergo plastic surgery will definitely choose a surgeon with impressive and extraordinary online reviews

So, if you want to give the best services to the customers, your first step should be to entice and encourage them into visiting your clinic or facility.

You can only do this by working on your reputation management. 

The plastic surgeon is thrilled that he has found the right strategy to manage his reputation

Benefits of Reputation Management

1. Create Client Trust

When you have a notable digital presence with an impeccable reputation, individuals will consider you the best surgeon to choose. Hence, it will build trust, persuading them to avail of your service.

Most importantly, these satisfied patients are more likely to share their results with other people. As a result, it will generate more revenue and leads

2. Better SEO

Building reputation management for the plastic surgeon can also help improve SEO. Wondering does SEO work?

Well, as you may know, having a good SEO gives you a high ranking in the Google search results.

This means more people will see your website or profile on the internet. But how do reviews help boost SEO?

If you respond to reviews quickly and positively, it can encourage your clients to delete or change bad reviews.

This can help you in reviewing positioning and improves your CTR. Since CTR is Google’s ranking signal, it leads to better SEO. 

3. Increase Profits

The most vital benefit of reputation management for plastic surgeons is that it boosts your yearly revenue.

As more people observe your digital existence, more patients will trust you, leading to considerable profits at the end of the year. 

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How to Manage Reputation of Plastic Surgeons?

As you already know the steps of reputation management for plastic surgeons, you may need to know the right tactics to practice each step.

So, read further to get an idea of what approach you can take on each step to manage your reputation. 

1. Create an Amazing Client Experience

For the reputation management for plastic surgeons, you need to begin with giving excellent and promising services. Keep in mind that word of mouth is everything when it comes to building a reputation. 

Offering the best result to your patient is a staple for a satisfying experience.

But you also need to give the best customer service and guide your clients throughout the process.

Plus, you need to use premium quality tools and equipment and practice the best methods and procedures.

You also need to consider that you and your staff’s communication plays a significant role in a positive client experience. Lastly, follow all the precaution, safety, and hygienic guidelines throughout your facility and surgery procedure.

2. Maintain your Google Business Profile Listing

Google Business Profile is the best tool to motivate patients to take your service.

It is a free, simple, and easy-to-use tool for organizations and businesses to manage and maintain their digital presence across Google, including Maps and search. 

Predominantly, it helps clients to find your business and verify your performance and abilities about the certain service or product you are selling.

Google Business Profile also tells customers your story, business location, your specialties, and other information. 

The most important thing your new customers can find is the reviews on this profile of yours, which help them to make the decision.

You can easily create your profile and add whatever information you want, such as contact number, name, and pictures of your previous surgeries’ results. 

For reputation management for plastic surgeons, it is best to update the information with your improvements in the services. 

The plastic surgeon will highlight his patient's review after she sees the results of his treatment

3. Feature Patient Testimonials

It is important to note that patient’s testimonials are crucial for your business.

Prospective clients use these testimonials to decide if you are the best fit for their buttock lift, breast lift, and other surgeries. While displaying your expertise and skills, it will act as a ranking signal for the search engine. 

Here are some reasons why featuring patients’ testimonials can do the trick.

  • Photos speak louder than words
  • Show that what practices you have to offer
  • Boost your credibility
  • It gives you more contact to be proud of on your website
  • Amplify your referral base

4. Make a Review Encouragement Program

A survey shows that 36% of individuals between the age of 25 and 34 use online reviews for product and brand research.

Therefore, online reviews are vital for your company’s visibility and branding. Around 19% of Americans trust online reviews as much as they do personal recommendations.

This is why you need to build a review encouragement program. 

You can do this by identifying stages at which you can ask your patients to give reviews.

In this case, you can use automated messaging or transactional emails, which you can send after the surgery. Besides that, you also have to normalize the practice of asking for reviews.

For this, you can train your staff and teach them when and how to ask for reviews. Also, give them a script to use every time for email or messages reviewing the program.

Pro Tip: Try to personalize your messages by using your patient’s name. 

5. Make Leaving Reviews on Your Website Simple

As much as having reviews on your website is important, making the reviewing procedure easy, simple, and accessible is also important.

Do remember that not every person has time and energy to spend several minutes only understanding the method of giving the review. 

There is nothing more annoying and frustrating to click through 5 pages before writing a single word of the review.

If this happens, we can assure you that you will have an extraordinary bounce rate, i.e., many people leave without giving a review. So, try to make the process as easy as possible. 

Use the same approach for reviews for your website, Instagram profile, Facebook page, or other forms. Furthermore, minimize the number of clicks and keep your form or questionnaire short. 

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6. Create a Memorable About Us Page

Do you know that the “About Us” page is one of the most important pages on your site?

It has an incredible impact on the readability of your website as well as on your customers’ perception. The about us page gives an opportunity to the visitors to understand your facility and clinic.

This is a chance to tell your prospective customers about your education, experience, skills, and knowledge.

It is important to note that when the clients land on your page, they will search for straightforward yet impressive introductory content.

It should answer the basic questions in the mind of your customer. They will learn everything they want to know from this page. 

In other words, it will help you build an image of yourself. Hence, it is the best practice to do reputation management for plastic surgeons. 

How to Respond to Reviews? 

Most people enjoy the good remarks and fret on negative reviews. However, they should give a response to each review. This can give you long-term benefits, as these reviews will stay on the internet for a long time. 

1. How to Respond to Good Reviews

As we have already discussed, reviews can impact your business and sales. In addition, positive reviews are essential to boost your business.

Research shows that positive online reviews can impact or alter 90% of purchasing decisions.

So, if you get a positive review, make sure to respond in a way that encourages the patient to revisit you or recommend your services to others. Use the following tips to respond. 

  • Thank the reviewer
  • Keep the response short
  • Respond quickly to positive reviews
  • Invite them to make use of your services again
  • Be personal 
  • Try to be authentic

Your response not only boosts your client’s trust in you but also impresses other customers who are digging information about you on the internet or your website.

Your amazing customer service, efficient communication, and a positive attitude can encourage prospective customers to trust you with their needs. 

The doctor is responding to negative reviews by applying the right strategies

2. How to Respond to Bad Reviews

Reviews are vital, but that doesn’t mean that you will always get positive ones. Although negative reviews are unavoidable, you can learn to deal with them.

Make sure to create strategies to respond to and rectify these comments. It is important to note that worrying about haters and trolls will not help you. 

Respond to the negative reviews in the best way to show your clients that you as a brand respect the opinions of your customers.

Not to mention, it will also show that you are willing to resolve their problems. The best part is that if you address their complaints or concerns, they may consider removing their comment.

In this case, you need to keep the following tips in mind when responding to the customers.

  • Respond as quickly as possible
  • Show courtesy
  • Offer a solution to their problem
  • Apologize if you are wrong
  • Promise to make improvements in your services

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In a nutshell, reputation management is the best practice to promote a plastic surgeon and make their presence noticeable. 

Apart from attracting customers, reputation management for the plastic surgeon will also help you succeed more than your competitors.

But for that, your strategies should be constructive and approachable. This is when you need expert help throughout the process to analyze your market and use tools to make this method work.

For this, we, Mediaboom, can help build your digital presence, develop your reputation, boost credibility, and much more. If you want to increase your profits, we can help you in several ways.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.


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