Medical Spa Leads – The Complete Guide to More Clients

Creating a strategy to help generate leads for your medical spa does not have to be difficult.

As a medspa, you already have word of mouth with existing clients to help draw people into your facility.

Yet, there are a plethora of options available with a click of a button that can help maximize the reach for new clientele.

Whether you are a new spa or a pillar in your community, keeping up with new technology and marketing tools can help you stay ahead of the curve.

So, how do you know where to start building your strategy?  Keep reading below for tips to get you started with generating more medical spa leads.

A Successful Strategy for Medical Spa Leads

A marketing strategy that focuses on generating medical spa leads will help guide the process for content creation and will keep your budget on track. Strategies that are included are:

• Paid Online Advertising
• Social Media Marketing
• Search Engine Optimization/Landing Pages
• Traditional Marketing
• Website/Blog Posts
• Email Marketing
• Online Reputation Management
• Client Support

By implementing one or more of the strategies listed above, you are setting yourself up for success and keeping the target audience as your main focus.

Discover now how to create a business plan for your med spa before you dive into creating a marketing strategy to help generate leads.

Below you will discover how to tailor a plan to fit your business needs by recognizing your target audience and creating content that will entice them to discover more about your medspa.

MedSpa Business Needs: The Basics

So, you want to generate leads, but do you know how to reach your target audience?  Do you know who your target audience is? 

The first step in creating a successful plan to generate more leads is to have a good idea of who your target audience is.

Finding your Target Audience

Your target audience can change depending on the services you are offering; however, there is a sure-fire way to help narrow down who you are trying to reach by doing these three things:

1. Define your niche. Are you a full-service medspa or do you want to just highlight certain procedures?
2. Know your existing customers.  As a medspa, your clients are already aware of your services. By polling or asking questions about what they are wanting or would like to see, you have an idea of the trends and new procedures that are getting a little hype.
3. Research your competitors. Don’t be afraid to look at what your competitors are doing to reach a broad clientele. Are their strategies working? How can you implement their strategies into your plan?

Once you have established your target audience, then you need to focus on making yourself recognizable and consistent.

Establish Your Brand

If you take the time to establish your brand. But, it will help with website development, marketing, and search engine optimization which will yield a higher amount of leads.

Here are some quick steps you can take to help with the creation of a consistent brand.

• Know your goal. Pinpoint your focus into what procedures or specials you want to highlight to get people interested in your services.
• Know your personality. Are you in an exclusive environment or an all-inclusive medspa? Do you want to have a funky, fresh vibe or zen, relaxed tone?
• Have a unique name. A unique name will set you apart from the rest of your competitors.
• Create a slogan. A slogan can be used in social media marketing, paid advertising, and on your website to remind people of the services you offer.
• Be strategic with color and font. A consistent color and font scheme will add even more power to the recognizable factor. You want people to see your ads and realize who it is without having to read the copy.
• Choose a logo. A logo is going to be the picture that reminds clients of your brand. As clients get used to seeing your logo, they will feel more comfortable with clicking on external links because they associate it with your company.

When you have established your brand, you can now implement it across all of your marketing platforms which will take the hassle out of deciding what type of content to create.

There are free content creation apps that can save your presets, such as Canva.com, and help with streamlining the process for you.

Choosing the Best Leads Strategy for Your Medical Spa

When you have identified your target audience and created a recognizable brand, now comes the fun part of creating content and building your awareness for your business to help generate leads. 

Review the different strategies listed below to determine which one you feel will help represent your Medspa the best!

Paid Online Advertising

Paid online advertising, such as Google Ads, places your campaign in the search results for people looking for products or services related to what you are offering.

To help generate medical spa leads, follow this 5-step process for kick-starting your paid online advertising.

• Determine your goal. Are you wanting to drive more people to your website, or have them call in to speak with a representative to obtain more information about your services?
• Decide where to advertise. Do you want to stay with a local audience or have a global reach?
• Create Your Message. Are you advertising a special treatment or procedure? Use three sentences to help draw attention to your ad or create a banner that is recognizable using your colors, slogan, or logo.
• Set Your Budget. Pay per click (PPC) services can be easily tailored to fit your budget and can help you break down costs based on your goals. Each website typically has a budget calculator to help you decide what is best for your marketing strategy.
• Go Live. Once you are live, your ad will be displayed on search results related to your products and services.

Paid online advertising is usually easily customizable and editable based on the results you receive from real-time analytics.

You can monitor the success rate of certain campaigns and adjust your strategy to fit the trends you are seeing.

Social Media Marketing

Social media marketing is usually sectioned into four different types of campaigns.

• Link Clicks. This type of campaign will direct clients/customers to click on a link to go to your website or obtain additional information. You are wanting the customer to go to a different page to see your content.
• Website Conversions. This type of campaign will allow customers to book appointments or purchase products or services directly from your page. You are converting website visits into clients.
• Video Views. This type of campaign gets your information to potential clients the fastest way by displaying a video with your content. Video ads range from 3 seconds to 3 minutes depending on your budget and goals.
• Post Engagement. This type of campaign is specifically for your followers to interact with your posts through “like/share/comment.” This can be good if you are wanting to reach potential clients through your existing customers.

To run a successful social media marketing campaign, you need to focus on creating compelling copy, producing exciting visuals, and providing a call to action to help generate leads.

• Create compelling copy. Use keywords pertinent to the services you are trying to market.
• Produce exciting visuals. Whether using images or videos, you want to keep the visuals relevant and directly related to your services.
• Provide a call to action. Give your clients an action to perform, i.e. “Reserve, Get Started, Check It Out, Learn More, etc.”

Social media websites such as Facebook and Instagram also provide real-time analytics to help you keep track of how your campaigns are performing.

Search Engine Optimization/Landing Pages

Optimizing your website and social media to be a top result for online searches should be in the back of your mind at all times when you are creating content.

Linking your landing page to your advertising will help to generate leads and provide potential clients with valuable information for selecting your business for their services. 

Do	Don’t
Create content for your audience, not for search engines.	Use auto-generated content.
Be truthful.	Saturate your content with links for paid ads.
Avoid tricks to improve rankings in search results.	Copy content from other pages.
Stay unique, valuable, and engaging to your audience	Have hidden links or text.

Almost 60% of consumers use Google search to find business, which results in 80% of searches leading to direct sales on in-store purchases.

Search results are constantly changing, so make sure you are keeping an eye on trends and evaluating what is being displayed as a top result. 

If the top search result is not you, think about how you can adjust your content to appeal to your audience.

Traditional Marketing

Traditional advertising such as tv/radio ads, billboards, and magazine or newspaper ads are a tried and true way to get your image out to a mass amount of people. 

• Harder to ignore – whether your brand is plastered on a billboard or played every morning on the local radio station, the brand exposure to the mass market is enormous.
• DIY options – marketing channels like direct mail/email lists are easily customizable and do not need to employ the additional costs of a marketing agency or firm.
• Less potential risk – you can more easily control your brand image and message.
• More targeted for a certain audience – you can pay for an ad to be read on a popular blog that talks about cosmetic surgery to reach more people who would be interested in your services.
• Deliver specific offers for specific people – direct mail or referral incentives for previous clients are likely to have a more positive response than a social media post advertising the same specials.

If you prefer to stick with traditional marketing, the main drawback is the time that is used for content creation. With the invention of social media marketing and lightning-fast accessibility, you want to make sure the traditional advertising you are using will stand the test of time with little to no edits.

Website/Blog Posts

You want your website and blog posts to appeal to search engine algorithms.

There are many resources available to help you strategize content for your website and social media platforms to land you in the top search results for your target audience.

• Keyword Research – You know your audience and you know what you are trying to market to your audience, now you need to know what keywords will allow google to rank your content at the top.  Use a keyword planner to help the algorithms find your content. 
• Create content with keywords – Sprinkle the keywords throughout all of your content on the website so that the algorithm has plenty of places to find results.
• Speed up your website – Google will rank slow websites towards the bottom of the search results. Make sure you are using a website speed monitor often to check your website’s speed.
• Use landing pages with keywords – The title of your Landing page should have keywords related to your real estate development. Make sure to delete any underperforming pages.

Keep your branding consistent throughout your website and social media platforms so that you are a recognizable and credible source, especially if you are linking all of your advertising content back to the website.

Email Marketing

Email marketing provides a special touch and makes things feel more personal.  There are 5 types of email marketing that you should utilize for your medspa:

• Welcome Emails – to welcome and thank new clients for choosing your spa.
• Newsletter Emails – to keep clients up to date with any changes or new products and services.
• Transactional Emails – to provide a receipt or an overview of the services they received.
• Re-engagement Emails – to provide special offers to new or existing clients.
• Review/Story Emails – to highlight your clients’ stories and make it feel more personal.

Several email marketing services, such as GetResponse, also provide packages that offer additional perks such as customer surveys and feedback.

Online Reputation Management

This is directly related to the reviews you are receiving on websites such as Google, Yelp, Groupon, etc. If you provide a way for clients to leave positive reviews, they will outweigh any negative reviews that could bog down your rating. Do not be afraid to create content that highlights positive reviews and disperse that content across all of your marketing platforms to generate new leads.

Client Support

Excellent customer service is going to be one of the main ways to get more leads by providing a bragging opportunity for your clients to tell their friends about the experience they had. From the booking of an appointment, to in-treatment service, to checking out and upselling products, if you ensure excellent customer service, you can guarantee to generate more leads.

Conclusion

Though content creation is not a one-size-fits-all approach for most medical spas, taking the time to identify your goals and creating an exciting brand will help you streamline the process and make it easier to generate new leads.

It does not have to be confusing or time-consuming, it just needs to be personal and professional, and you can let the content do the rest.

Contact now Mediaboom to boost your Medical Spa lead generation!