med spa marketing agency

Med Spa Marketing Agency – What They Offer and Why You Need One

By: Frank DePino | April 1, 2021

Owning a med spa is incredibly rewarding, but it can also take up a lot of your time. Between booking appointments, hiring and training new employees, and exploring new services, you may not have the time needed to plan your marketing efforts. Luckily, you can hire a marketing agency to help you share your brand with the world.

But what exactly is a med spa marketing agency, and how can it help your business? In this article, we’ll dive into:

  • What a med spa marketing agency is
  • What can it do for you
  • Why you need to use one
  • How an agency can help you convert website visitors into customers
  • What tactics a marketing agency can utilize to help your business grow
Content marketing for spas

What Is It?

A med spa marketing agency is an agency that helps med spas spread brand awareness, gain leads, and get more patients through their doors. Marketing professionals within this agency will utilize the latest marketing techniques to best position your med spa to reach your target audience and gain the greatest return on investment.

What Can a Med Spa Marketing Agency Do For You?

  • Jumpstart your marketing efforts
  • Manage your marketing channels
  • Optimize your marketing strategy for maximum efficiency
  • Research channels and strategies that get you the best results
medspa marketing

Why You Need To Use a Med Spa Marketing Agency

So now that you know what a marketing agency can do, the next question is, “Why do I need to use one?” Here are a few important reasons why using a marketing agency can make a positive change for your med spa business and bottom line.

An Agency Helps You Develop a Marketing Strategy

Marketing is essential for any business that wants to grow. There’s a lot that goes into creating a marketing strategy. It takes a lot of time to plan the budget, do the market research, craft the strategies, and collect the data. Do you have the time to do that and run a med spa?

If the answer is “no”, then hiring an agency is a smart move.

A marketing agency will set up your marketing channels, advise which channels to focus your efforts on, and track the data to see what’s working and what isn’t. Data is extremely important for marketing efforts since it paints a clear picture of how your strategies are performing.

Download Our Latest Whitepaper

12 Ways to Drive Traffic To Your MedSpa Website

Looking for better ways to bring in new clients? Get insights into growing your medical spa business, attracting new clients, and increasing the awareness of your brand in this 12 step guide.

Statistics show that more than 75% of marketers are reporting on how their campaigns are directly influencing revenue, which is essential to justify your marketing strategy and budget.

A marketing agency will also help you track your goals and use tools to help you reach those goals.

For instance, if your goal is to increase your organic traffic by 15% each quarter, the agency will use Google Analytics and/or other website tracking tools to record how much organic traffic your website is getting. They have professionals who are experienced with these tools to collect this data, interpret it, and recommend how to optimize your marketing strategy to meet (or exceed) your goals.

An Agency Helps You Connect With New Audiences

Another way a marketing agency can help transform your digital presence is by helping you connect with new audiences. It can cost up to five times more to acquire a new customer than to keep one, so you want to make sure the new people you’re connecting with are interested in your med spa services.

There are multiple channels a marketing agency can utilize to help you connect with new audiences. One of these channels is social media. Social media is crucial for your med spa’s brand awareness and customer acquisition strategy. Plus, utilizing social media can help you build a supportive community of brand enthusiasts who like, comment on, and share your content.

An agency can help you manage the following social media channels:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
  • TikTok
  • Reddit
  • Snapchat

They will also help you create the content that gets the most engagement for each social media channel. The professionals who work there will advise which med spa content will work best on each channel. The content that works on Facebook may not necessarily work on LinkedIn, both in terms of the content itself and its format.

medspa advertising

If you work with an agency, they’ll help you plan the kind of content you need for each channel, from what to include to how to present it.

That leaves you with time to focus on running other aspects of your med spa business.

Another way an agency can help your med spa connect with new customers is through paid advertising techniques. When done right, paid advertising can lead to incredible growth for your med spa. Statistics show that brand awareness can be increased by up to 80% through Google paid ads and that paid advertising returns $2 for every $1 spent – a 200% return on investment (ROI).

Paid advertising can be incredibly effective when done right, but it takes money to make money. If you don’t do paid advertising correctly, you could waste a lot of money and burn a hole in your bottom line. If you don’t want to waste your hard-earned money, hire professionals to help you best optimize your paid advertising strategy to increase conversions.

A med spa marketing agency can also help you grow your organic presence by helping with your search engine optimization (SEO) strategy. An agency will have professionals who can optimize your site for better SEO and get it to rank higher on search results. These technical aspects include:

  • Making sure your website is mobile-friendly
  • Increasing your site speed
  • Identifying and fixing crawl errors
  • Doing a content audit for keyword cannibalization
  • Researching and enabling AMP (Accelerated Mobile Pages)

These technical aspects are important, but the content aspect is equally important. An agency will help you create an effective content strategy that boosts your authority and gets you to rank for important keywords in your industry.

rank for important med spa keywords

Google’s mission is to give people the best and most accurate information possible that answers the query that was searched, so if you provide good content that provides solutions, you’ll have a good chance of ranking well and increasing your visibility online.

An agency will also help with your local SEO strategy, which is crucial for a business that has a physical location (like a med spa does). Local SEO is a type of SEO strategy that helps optimize your site for your location. For instance, if someone searches “med spa near me” and your page comes up, it’s because your page is optimized for local SEO. Ways to boost your local SEO include:

  • Creating and maintaining a Google My Business account
  • Asking customers to leave reviews & responding to reviews that are left
  • Researching and ranking for local keywords
  • Having an “About Us” page that’s specific to your area
  • Maintain accurate hours and other important company information

The more you focus on your local SEO efforts, the more likely people will find your med spa. A med spa marketing agency can help you plan your local SEO strategy and maintain it well enough to have you rank for crucial keywords.

An Agency Helps You Convert Prospective Clients to Paying Customers

A marketing agency can also help you convert prospective clients into paying customers. The marketing professionals at this agency can help you achieve this goal by doing the following.

Download Our Latest Whitepaper

12 Ways to Drive Traffic To Your MedSpa Website

Looking for better ways to bring in new clients? Get insights into growing your medical spa business, attracting new clients, and increasing the awareness of your brand in this 12 step guide.

Utilizing Website Conversion Tactics

Your website is an essential tool for your med spa business. Statistics show that 85% of consumers use the internet to search for local businesses. If your website’s first impression is bad, then the visitor will likely have a negative first impression of your business. That’s why it’s important to have a well-designed website that provides a great user experience.

One way to convert website visitors into viable leads is through opt-in offers. Opt-in offers are a form of lead generation where someone exchanges their email address for something of value. Example of opt-in offers include:

  • Email newsletters
  • A pop-up that offers 15% off a specific med spa service if someone signs up for your email list
  • A white page that outlines the benefits of med spa services or other beneficial industry-leading research
make your website mobile optimized

These opt-ins can help generate new leads and grow your email marketing lists, which can help boost your email marketing efforts. The more leads you have, the more opportunities you have to turn them into customers. An agency can help you create these opt-in offers and manage your email marketing strategy to get the best ROI.

Another way an agency can help convert website visitors into leads is by installing exit intent popups on your site. Exit intent popups are used to keep people who are about to leave a specific page from exiting that page.

An example of this is someone visiting your services page and staying on there for a few minutes, and right as they’re about to leave without taking action, a popup offering 20% off their first med spa service at your establishment comes up in hopes that they click on it and take action.

An agency can set these pop ups up and monitor their effectiveness at converting website visitors into leads.

Other website conversion tactics an agency can help with include:

  • Setting up and monitoring automated chatbots
  • Creating a funnel for a webinar or other lead generator
  • Making powerful CTAs that make web visitors take action
video dominates the content marketing space

Assisting With Content Marketing

Content marketing is essential for any business that wants to grow their brand organically and increase brand awareness. Statistics show that 70% of marketers are actively investing in content marketing, which proves how important it is to a successful marketing strategy. Some aspects of content marketing include:

  • Buyer persona identification
  • Identifying where someone is in the buyer’s journey
  • Figuring out what content will help solve their problems
  • SEO/keyword research
  • Content creation
  • Content promotion

Content marketing is essential, but it’s also time consuming. A marketing agency can help you plan and execute your content marketing strategy so you can spend more time running your med spa successfully.

Creating Video Content

Video continues to dominate the content marketing space since it’s the preferred medium for content consumption. A med spa marketing agency can help you plan your video content, create it, and distribute it across the appropriate channels. They may film footage of the med spa itself, the services it provides, and interview employees and customers. They’ll then use the footage to put together the best video content that aligns with your brand and attracts customers.

Download Our Latest Whitepaper

12 Ways to Drive Traffic To Your MedSpa Website

Looking for better ways to bring in new clients? Get insights into growing your medical spa business, attracting new clients, and increasing the awareness of your brand in this 12 step guide.

Building an Online Reputation

Your online reputation is essential for the success of your business, and an agency can help you build and manage your online reputation. The professionals you work with can help you plan tactics to get more customer reviews and testimonials, which add legitimacy to your med spa business. They’ll also help manage and respond to Google My Business reviews, Yelp reviews, and other reviews posted on websites.

Reputation management is crucial to a business’ survival, and hiring an agency can help you build and manage your business’ reputation effectively.

At the end of the day, hiring a med spa marketing agency will help you take your business to the next level. The agency will help you plan a marketing strategy that meets or exceeds your goals. The agency will also stay on top of marketing trends to help your med spa business grow effectively. You’ve worked hard to build your med spa business. Now, let marketing professionals take the reins and display your brand to the world.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.

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