Owning a med spa business is incredibly rewarding, but it can be tough to book new clients from time to time.
It costs businesses more money to acquire a new customer than to keep an existing one, so med spa business owners want to ensure their lead generation strategies are converting.
Lead generation is essential for all businesses, but it’s especially important for med spa businesses. Med spa businesses rely on leads converting and booking appointments, which means business owners have to be strategic with who they target.
If med spa manager have never participated in lead generation activities, it can seem like a daunting task. However, when done right, med spa businesses can see an impressive return on their lead generation investments.
So, where can med spa businesses start with their lead generation efforts? As it turns out, even the smallest efforts can yield the biggest rewards.
Here are 10 tips for med spa lead generation, and how each tactic will help grow your business.
An effective strategy for med spa lead generation is utilizing social proof to promote your services. Studies show that 72% of people get news from friends and family, making word-of-mouth the most popular channel for sharing.
The more you get your clients to rave about your services to their friends and family, the better your chances are of getting new clients.
There are many strategies for incorporating social proof into your lead generation plan. Some of these strategies include:
Social proof is all about proving your business aligns with your clients’ needs. Once you prove you’re worthy of their trust, others will naturally want to follow suit.
A big reason why people follow brands is that they provide value in some way.
The more value you provide for the customer, the more trustworthy you become. The more trustworthy you are, the more likely someone will buy your services.
One way your business can provide value and be authentic is to share industry knowledge with your audience. While your audience may use medspa services, they may not know the ins-and-outs of the industry.
Sharing your knowledge with them will show that you care about their wants and needs, and therefore can be trusted to provide valuable content.
You can share industry knowledge by doing the following:
Sharing industry knowledge will also cause others to view your business as a thought-leading entity in the space, which validates your products and services. Always aim to be authentic, transparent, and valuable to your audience.
A fundamental part of med spa lead generation is making sure your brand is consistent. We live in an age where there’s a wealth of information online.
One way to cut through the clutter is to have a consistent brand your audience can rely on. Brand consistency is incredibly important in business. Your brand includes your logo, tone, messaging, color pallet, and type of content you produce.
It’s incredibly important for your brand to be consistent.
If you’re constantly changing your messaging, logo, and/or services, your audience won’t recognize who you are and what your values are. Maintain your brand in order to remain authentic, trustworthy, and professional.
Your brand should be consistent across all your platforms. Make sure your website, business listings, blog, and social media accounts have the same tone and messaging. Create content that speaks to your audience in your voice across all channels.
You should also keep your digital presence up-to-date.
If potential leads visit your social profiles and website and see old content, they’re going to think you’re inactive and stale. Keep your information current and relevant in order to attract the right leads.
A key strategy in med spa lead generation is defining who your target audience is. The more you know about your target audience, the better you can adjust your messaging to cater to their wants and needs.
The more intentional and targeted you are, the better your chances are of converting leads into customers.
You should identify the following information about your target audience:
Use this information to create messages that resonate with your target audience. Then, identify which platforms they consume content on and create tailored messages on those platforms. Remember, they may not consume content the same way on one platform versus another. Customize your content based on the platform you’re creating it for.
Another way to identify your target audience is to look at your current clients.
Honing in on these details will help you craft a strategy that converts leads just like them.
Tracking your conversions is an essential part of your lead generation strategy.
It’s great to explore new lead generation avenues, but you can’t ignore what’s already working. Look at things like website bookings, phone appointments, live chats, and social media engagement to track conversions.
Conversion tracking is important because it tells you where to focus your lead generation efforts. According to Hubspot, 61% of marketers say generating traffic and leads is their top challenge. However, you can curb this challenge by tracking existing conversions and capitalizing on what works.
Look at your owned and paid strategies when looking at conversions. See who’s clicking from social media, email campaigns, sponsored content, and your blog. Evaluate if those clicks are resulting in appointments being booked, and if they are, double down on your strategy on that platform.
Looking for better ways to bring in new clients? Get insights into growing your medical spa business, attracting new clients, and increasing the awareness of your brand in this 12 step guide.
Something that can really set your business apart in terms of med spa lead generation is creating opt-ins for leads. Opt-ins are pieces of content you can use to capture email addresses and soft sell your services to viable leads. Examples of opt-ins include:
When done correctly, opt-ins are a viable funnel for your lead generation efforts, especially for email marketing.
Email marketing continues to be one of the most engaging and cost-efficient ways for businesses to interact with their leads. Providing valuable content your leads can opt into is win-win: it gives your leads valuable information and you get a new pool of leads to market to.
Providing opt-ins also gives your leads the chance to evaluate your value before they commit to buying. This tactic can help you build trust and authority with your leads by giving them a risk-free chance to see what you offer.
Paid advertising has been on the rise over the last decade, and for a good reason: it provides a large return on investment. Statistics show that paid advertising returns $2 for every $1 spent, which is a 200% ROI rate. It’s that reason that you should incorporate paid advertising into your med spa lead generation strategy.
Paid advertising also allows you to hyper-target viable leads for your med spa business. This creates a viable direct-to-consumer tactic that statistically converts better than organic traffic. Examples of platforms where you can invest in paid ads include:
More and more consumers are looking to have a unique experience with brands in the current digital climate.
They want to emerge themselves in a business’ culture and see if its values align with their own. It’s this reason that more brands are focusing their efforts on event planning and event marketing.
You can differentiate your med spa business from the competition by hosting events and giving clients an experience to remember. If you don’t want to host in-person events, you could host virtual events instead. Examples of virtual events include:
Hosting events also allows you to interact with your leads and answer any questions they may have in real time. Your authenticity and helpfulness, combined with the unique experience they had, will help your business stand out to them.
A unique method for improving your med spa lead generation tactics is starting a YouTube channel for your business. 79% of the world uses YouTube, and it’s estimated that 500 hours of video are uploaded to YouTube each minute.
YouTube has an incredible reach, and if you can own your niche on the platform, you can generate incredible leads.
You can put a variety of content onto your YouTube channel. This content includes:
If your YouTube channel gets big enough, you could even get paid for content, which can add to your bottom line. You can also use the content you create on YouTube to create other content for your blog and social media accounts. This will help increase your organic reach and drive more organic traffic to your brand.
Lead generation can be tough to manage in business. If you’re struggling to generate leads on your own, you can look to other businesses for help. Creating strategic partnerships with other businesses can help you reach audiences you may not have been able to reach before.
If you want to create partnerships, you must come up with a list of businesses that align with your business values but don’t directly compete with you. Complimentary businesses can work together to refer customers to one another without directly impacting one another’s bottom line. You can partner with them through content, promotions, and discount offers.
Look for businesses who have a similar target audience as yours and who have a good reputation. The last thing you want is to be tied to a business who poses a risk for your brand.
There are multiple strategies to implement when planning your med spa lead generation tactics. When making your plan, remember that more often than not, quality over quantity will generate results. Focus on obtaining the right leads instead of obtaining any lead you can. The more targeted and precise you are with your lead generation efforts, the bigger payoff you’ll see.
Also remember to get creative with lead generation. As time goes on, people’s behavior will change and their needs will shift. Keep up with these changes and stay current on your leads’ interests in engaging and unique ways.
Now that you’ve learned about the top ways in which you can generate leads for your med spa, it’s time to put these strategies into action. Doing all the strategies listed above can be a daunting task at first, but over time you can create a well oiled machine that continues to generate new leads for your business for many years to come.
If you need help getting started on a comprehensive campaign to boost lead generation for med spa, contact Mediaboom today.
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