Month: August 2022

An effective plastic surgery SEO strategy can help you grow your practice, attract more patients, and lead the market in your region. Patients will research your practice before booking an appointment, but they have to find you first. SEO can get you on potential customers’ radar, but you must hold their attention and convert them to patients.

Plastic surgery SEO is the collection of search engine optimization techniques and strategies used to increase your website’s search result ranking. SEO boosts your website’s visibility on Google, which exposes your business to more potential customers. A varied and adaptable SEO campaign will increase lead generation, build your brand, and funnel traffic to your website. 

Read on to learn more about plastic surgery SEO and nine strategies to help you build a successful SEO campaign for your practice. 

What is SEO for Plastic Surgeons?

Search engine optimization (SEO) for plastic surgeons is the collection of networking and marketing strategies used in a campaign to promote your practice. Any SEO campaign aims to make your website the first search result in your market. When people search “plastic surgeon near me” online, you want your website to be first on the list. Whether you do it on your own or enlist the help of an agency, an effective SEO campaign can keep your appointment book full. 

The global cosmetic surgery market in 2020 was 44.55 billion dollars, and experts predict its growth to reach nearly 59 billion in 2028. Stay relevant as an authority in your local market, and your practice will lift on that rising tide, too. 

SEO Strategies for Plastic Surgeons

Identify your target audience and build your online presence with them in mind. Use Google Analytics to learn everything you can about your potential customers and focus your marketing efforts where they will be most effective. 

Content marketing lets you share information with the public, and quality content ensures your website has answers to common problems in your industry. For example, suppose your website has a blog about reducing the appearance of scars or a video guide to identifying different types of rashes and skin conditions. In that case, potential patients will find your brand organically and remember you when they need a plastic surgeon. 

When people search online for plastic surgery questions in your region, ensure your website has the answers. Use plastic surgery SEO to your advantage, just as you would your surgical tools—to deliver precision performance and the desired result.  

Benefits of Plastic Surgery SEO

1. Lead Generation

Quality content marketing is an important facet of a plastic surgery SEO campaign. When your website is the first result for everything from how to identify skin cancer to the various cosmetic procedures available, your target audience will find you.  Adapt the marketing for your plastic surgery practice to current trends alongside your SEO to see more lead generation. 

2. Brand Building

To maintain a successful practice, you must build a strong brand. Your brand is the face of your business and consists of everything your current and potential clients use to identify your practice among competitors. Foster loyalty and awareness for your brand by providing the best plastic surgery services in the market and sharing consistent branding across all mediums. 

3. Increased Web Traffic

If your plastic surgery SEO strategy works, your website will see dramatically increased web traffic over time. Once you get potential patients to your website, ensure you hold their attention with an attractive website and quality content that answers their questions. Over time, you will see the conversion of visitors to customers. 

Services Provided by a Reliable Plastic Surgery SEO Company

You trained for years to become a plastic surgeon, so it makes sense if SEO isn’t your forte. Thankfully, you can find a plastic surgery SEO company to help you. An agency will oversee your SEO campaign and work to make you the first local search result in the market. 

1. Keyword Research

An agency will research the most appropriate medical SEO keywords and ensure they appear on every page of your website. Properly using keywords on each webpage increases your site’s weight for the Google analytics algorithm. Whether someone searches “plastic surgeons near me” or something like “Los Angeles plastic surgeon,” the goal is to make your site among the first results. 

2. Local SEO

Maximize your local SEO with the help of an agency and let them tackle the numerous tasks necessary to boost your search result ranking. Nearly half of Google searches are for local content or solutions, so answer as many questions as possible in your field. 

Invest in your plastic surgery practice and trust an SEO company to handle:

• Maintaining a Google Business Profile page

A Google Business Profile shares your contact information. Keeping this information updated is vital. Google offers this as a free tool.

• Cultivating customer reviews

Customer reviews are another important aspect of local SEO. An agency will establish business profiles on online reviews like Google and Yelp. You should ask patients for and respond to reviews. Active engagement will help your SEO rankings and positive reputation. More than 70 percent of consumers read online reviews. 

• Optimizing your website for mobile

Most potential patients will research your practice before scheduling an appointment, and more than half of them use their phones to conduct that research. Optimizing your website for easy use across various devices is crucial, but an SEO company will handle testing.

• Creating quality local content

3. Content Marketing

Content marketing includes standard written content like blog posts and articles, but it has expanded in recent years to cover other mediums, too. As we move further into the Information Age, consuming more media, people’s attention spans have lessened. Content users can consume quickly, especially short-form videos, is swiftly gaining popularity.

• Blog posts can share positive patient experiences, tips on planning a cosmetic procedure, aftercare information, and more. Engage with potential patients and grow your authority and expertise in the industry. 
• Social media posts let you engage with potential clients in an informal setting and allow you to link back to your website. 
• Short, interesting videos draw attention and are a great way to build brand awareness while sharing your expertise in the industry. 
• Use content marketing to share free resources and information about plastic surgery. 
• Curated video content marketing will expose more potential customers to your brand, and in a visual industry like plastic surgery, your options for interesting video topics are enormous.
• Hosting webinars to share information can help you reach more people. 
• Sharing success stories with before and after transformation photos can hugely impact customer interest and web traffic. 

4. Link Building

A plastic surgery SEO agency will help you build a network of internal and external links, which helps legitimize your website for Google and helps establish you as an authority in the market. Getting links by other reputable sites is a useful tool to increase your authority and trustfulness with Google. 

Internal links point visitors to other locations on your website, which shows Google you have a robust, legitimate site that answers questions about multiple plastic surgery elements in your region. Establishing yourself as the authority in the market will draw more traffic as Google ranks your website higher in the search results. 

5. Page Speed Optimization

An attractive website that works across multiple devices is still only half the battle. It has to look good and work quickly. A plastic surgery SEO agency will handle page speed optimization for you. The agency works to give your site the best technical SEO available, which includes elements like speed, Core Web Vitals, and mobile optimization.

You can check your page speed optimization on Google Page Speed Insight

6. Landing Page Optimization

Trusting the experts to continuously work for the best results is another benefit of using a plastic surgery SEO agency. Using a process called landing page optimization, the agency will consistently improve the elements of your website to increase conversions. The average 2022 conversion rate for websites is 2.35 percent, with the top quarter of web pages earning around 5 percent conversions and only the top tenth with a conversion rate over 11 percent.

Landing pages focus on conversions, which can be users completing a contact form, clicking a button, reaching a certain page, requesting an appointment, or some other goal. Using A/B testing, the experts will determine what methods the users engage with most effectively and factor that into future strategies.

Conclusion

Whether you work on your own to grow your practice or trust an agency to increase your brand awareness, an effective SEO campaign strategy is required to stay relevant in the world of digital marketing. If your efforts are better used in the operating room, hire a plastic surgery SEO company to optimize your website.

Local SEO for doctors can be an effective way to help drive patients through your door. Your website may be the only place that people can find information about you, your practice, and your products or services. If it isn’t optimized for local search, you’ll have a hard time reaching new customers and keeping them coming back for more.

Local SEO for doctors is a strategy that helps you get more business from people who are physically located near your practice. It involves optimizing your website and improving your search rankings based on specific information about your location and services. Local SEO for medical professionals increases the amount of traffic that flows through your website. It reduces the time it takes to find a doctor, makes it easier to schedule appointments, and increases patient retention.

Local SEO for doctors can be a challenging task, especially if you’re a new local business owner. However, there are many ways to increase your visibility on search engines. Keep reading to learn some of the best strategies and approaches that you can use to rank higher in the local search results.

What is local SEO (search engine optimization)?

Local SEO is the practice of optimizing a website for search engines to help drive traffic from local searches. Local search is different from traditional SEO because it focuses more on geography. It is when someone searches for something in their immediate area — like “dermatologist near me.” 

If you want to attract new patients and increase your visibility in search engines, take advantage of local search. The better you can rank in local search results, the more patients you can bring into your practice.

Why doctors should invest in local SEO

Local SEO has become a necessity for doctors. It’s no longer enough to have a website, social media presence, and business cards. You need to be found by people searching for your services in their area. Some of the benefits of investing in local SEO for medical professionals include:

• It helps you rank higher in search results, which means more people find you online.
• Traffic generated by local SEO converts at a higher rate, meaning you get more patients through your door.
• Local SEO can help you increase revenue.
• It helps build trust with potential patients.
• Your site will be seen as an authority in your niche or location.
• More referrals from satisfied patients.
• Gives you the chance to stand out from competitors by showing up in local directories and maps.
• Allows you to take control of your online reputation and ensure that it’s positive at all times.

Local SEO for doctors’ strategies

Local SEO for doctors can be a challenging task, especially if you have a new medical practice. However, there are many ways to increase your visibility on search engines. Below are some of the best strategies and approaches that you can use to rank higher in the local search results.

1. Claim and enhance your Google Business Profile (GBF)

The first step to getting found in local search is to claim and set up your GBF listing. This is an important step because it lets you control the information displayed about your practice on Google. It also gives you access to a variety of other tools that can help you improve your online presence. You can do this by going to Google Business Profile, clicking on “add or claim a business” and filling out the form.

2. Get listed on general and specialized directories

Once you’ve claimed your GBF listing, get listed on general directories like Yelp and Bing Places. You can also get listed on more specialized ones like Healthgrades. The good news is that these listings are easy to set up and maintain since these sites allow businesses to create their own profiles. 

You can also add photos and videos from your website. This gives you an opportunity to stand out from competitors who don’t have these options available.

3. Take advantage of Google Posts

Google has a feature for businesses called Google Posts which you can take advantage of. This local SEO for medical professionals’ strategy allows businesses to create short posts on their business page. These posts are displayed in the search results when someone searches for their company name. They will appear above organic listings and have an image that links back to the original website content.

4. Set health and safety attributes to your GBF Listings

One concern for patients when looking for a doctor is whether they are licensed and insured by their state’s board of health. To help address this concern, Google allows you to set health-related attributes to your GBF listings. For instance, “Medical Malpractice Insured” under the “Claims Made” section of Google Business Profile. 

5. Build reputation through online reviews 

Online reviews are also an important part of local SEO for doctors. Well-written reviews can do wonders for your medical practice. They give potential customers more information about your company. They also allow them to form an opinion about your services before they make the decision to visit your practice. 

To get more positive reviews, you should ask for them during client interactions. Also thank customers after they leave feedback on your Yelp page or other review sites. 

6. Create a strong website with a focus on local SEO

Your website is the foundation of your online presence.  So it’s important to make sure that it has all of the relevant information about your practice. This includes everything from opening hours and directions to all the services you offer. 

Your website should also be easy to navigate and must be optimized for mobile devices. The design of your website can also help determine how customers perceive your business.

7. Location-specific landing pages

Having geo-targeted landing pages is one of the best ways to rank well in local search results. It’s important to have separate landing pages for each city or area where you want to rank well. This can be done by creating different URLs for each page of your website which targets specific locations or cities. You can use geo-targeting techniques such as Google Analytics. 

8. Use the right keywords

Conduct keyword research to know what keywords are being used by potential clients in your area. You can do this by using tools like SEMrush or Ahrefs and looking at the top organic keywords for your business. Then refine these keywords using Google Keyword Planner (for AdWords) or other keyword tools. Make sure your keywords have location modifiers like “dentists near me”.

9. Leverage content marketing

Another important aspect of local SEO for doctors is content marketing. A great way to attract traffic from local clients is by creating content that is relevant to your target audience. Also, focus on creating content like newsletters that include information about local events or news stories covering your industry. This kind of content will help build authority around your brand while also helping local searchers find what they need.

10. Gain backlinks from local websites 

You can get backlinks from websites that are relevant to you by participating in discussions related to medical issues. You can also gain backlinks by writing guest blog posts on other local sites. This not only helps build your reputation as an expert in your niche. It also attracts more organic traffic from search engines. So the best way to get links from local websites is by contributing content to them.

11. Optimizing your online citations

Citations are the references that appear with your name in search results. They include things like your address, phone number, and hours of operation. It’s important to update all your citations when you have made specific changes. For example, when you open a new location or expand into a new service area (such as eye exams).

12. Local SEO for medical professionals – social media marketing

Another effective local SEO technique is social media marketing. Social media platforms like Facebook, Twitter, and Instagram are great for connecting with clients and potential patients. 

You can share articles about health topics, post photos of your office or staff members, or post updates about your day. You can also use these platforms to learn about what your patients are interested in by checking out their profiles.

13. Add location on your title tags

The title tag is one of the most important elements of your website. It’s the text that appears on the search engine results page (SERP). As such, it is highly visible to potential customers. The location element in your title tag can help you get more local searches and increase your click-through rate (CTR).

14. Use schema markup to appear in the Knowledge Graph 

Google uses structured data markup to help it understand what type of business you are. It also uses this data markup to know how it should display information about your business when users search for it. This helps Google show cards with images, reviews, and other information directly in search results. 

Because of the markup, you will have more visibility than other businesses without this markup.  You can use Schema.org’s free tool to generate schema markups for various types of businesses (including doctors’ offices).

15. Build relationships with local media

Another effective local SEO for doctors’ strategy is building relationships with the local media. Local media includes newspapers, and TV and radio stations. Local media outlets can help promote your practice to local communities. 

They can do this by writing articles about you or mentioning you during broadcasts or news segments. The more coverage you receive from them, the higher your overall brand visibility will be.

16. Use video content

You can also include videos on your website as a local SEO for doctors’ technique. Video content is a great way to attract the attention of potential patients. Plus, you can use video to answer questions and provide information about treatment options or procedures. Videos can also be used for increasing time spent on site, which will help with conversion rates.

17. Use calls to action on your website

Include calls to action on each page of your website and make sure they are prominent. Calls to action encourage users to take a particular action. This could be signing up for an appointment, booking an operation, or even purchasing a product or service. 

If you have a contact form, include a call to action at the top. This helps encourage users to fill in the form before they go any further. Using calls to action throughout your site helps increase engagement and conversion rates.

18. Host an event in your community

Events are another great way to build relationships with prospective patients and gain exposure in the local community. Hosting events can also help you develop strong relationships with other businesses in town. You will also get free publicity from local media outlets and bloggers who may attend your event.

19. Add a Team page to your website, and include doctor profiles

It’s very important that you add a team page to your website, as well as individual doctor profiles. This makes it easier for potential patients to find out who works at your practice. It also gives them more information about each doctor’s background and experience.

20. Optimize your meta descriptions

Meta descriptions are the short snippets that appear under your URL in search results. They help visitors decide if they want to click through or ignore your listing. A good meta description should be compelling enough that people will click through. Ideally, it should be between 150-160 characters long and include keywords related to your business or site.

Conclusion

Local SEO for doctors should be an important part of your marketing strategy. It’s important to know how to develop your authority in the community as a medical professional. The better you rank in local search results, the more patients will come to your practice. So implement these strategies if you want to reach more patients in your area.

Contact now Mediaboom to boost your local SEO for doctors!

Chiropractic marketing is a must for separating your business from the competition, generating leads, directing traffic to your website, and continuing to drive new business. What elements of chiropractic marketing are must-haves?

Here are the elements of a successful chiropractic marketing campaign:

1. Chiropractic website
2. Local SEO
3. Google My Business profile
4. PPC ads
5. Video marketing
6. Social media marketing
7. Email marketing
8. Landing pages
9. Content marketing
10. Reviews

This guide to chiropractic marketing will take you through each of the above elements that should comprise your campaign. By the time you’re done reading, you’ll feel readier than ever to deploy a successful chiropractic marketing campaign!

1. Chiropractic Website

Think of your chiropractic website as the heart of your chiropractic marketing campaign. 

It’s where you direct your leads whether they’re coming from your online advertising, social media accounts, email list, or elsewhere on the Internet.

You must have a well-designed, fully-functioning website that’s ready to lure in visitors, keep them on your site, and convert them. 

We have an extensive list of website design roundups that you can peruse. Although none are related specifically to the chiropractic industry (yet), the examples of medical practice and dental practice web design ought to really inspire you. 

So what goes into a solid chiropractic website design? Here are some best practices:

• Keep the homepage uncluttered. Large images or even a carousel of full-screen videos is fine but reduce other elements on the homepage.
• Easy-to-use navigation is critical not only for keeping leads on the page but from an SEO standpoint as well. The navigation should make it easy to traverse the hierarchy of your website. 
• Optimize your website for mobile. According to review resource Review42, 70 percent of traffic to a website comes from a mobile device like a smartphone or tablet.
• Keep calls to action like buttons or links above the fold so a site visitor doesn’t miss them. Consider using several CTA buttons, like one at the top of the page and another nearer the bottom.
• Improve your site’s loading speed. You ideally want your website to load in under two seconds. This too will boost your SEO. 

2. Local SEO

Speaking of SEO, that’s the next element of your chiropractic marketing plan. Well, local SEO.

Since your chiropractic firm only operates locally, you’re not trying to attract the entire globe to your business. Maybe down the line if you see more growth, that’s an option, but not right now.

As we wrote about in this post on the blog, nearly half of all Google searches are looking for local results. To get your chiropractic firm higher up on the results page, local SEO tactics will help.

What do we recommend? Two tactics that we’ll discuss throughout this guide–completing your Google My Business profile and reviews–are musts. 

You also want to keep your approach local when selecting keywords that you’ll scatter across your website as well as when doing keyword research for your content calendar. 

Try to get on chiropractic business listings as well. This way, if the business listing ranks higher than your website right now, you can still get premium traffic directed to your site. 

3. Google My Business Profile

We wanted to discuss Google My Business separately because it plays such a starring role in your local SEO efforts as part of your chiropractic marketing campaign.

Google My Business is the online presence that businesses have on Google. 

The profile includes the name of your chiropractic firm, where you’re located, your hours, your contact information (phone number, email, etc.), and photos and reviews of your business if anyone adds them (you can upload photos yourself but not reviews).

In an instant, when someone sees your Google My Business profile, they can learn about you. That allows them to make snap decisions about your business.

As we wrote about this topic, your Google My Business profile can enhance your SEO as well as your trustworthiness through social proof. 

If you’ve never touched your Google My Business profile, it’s time to start. Fill out all the forms completely. Paste your website URL and double-check that it’s correct. 

When uploading photos, take high-quality shots from several angles in optimal lighting. 

Your chiropractic firm should be empty (but not look abandoned) and clean. You want to showcase the ambiance of your business and give people a preview of what they’ll experience when they visit.

4. PPC Ads

No chiropractic marketing campaign is complete without advertising. We recommend pay-per-click or PPC advertising especially as you advertise your chiropractic services for the first time. 

Small business resource SmallBizGenius found that PPC is a top on-page conversion generator, and for that reason alone is worth using.

Allow us to briefly explain how PPC advertising works for the uninitiated. 

You’d select a platform to run an advertisement on. You pay a publisher to put your ad online, in that each time someone clicks on the ad, you pay a small fee. 

If this is your first foray into advertising, you might want to consider hiring a PPC ads agency. You can ensure higher quality design and copyrighting so your ads look great and appeal to a larger group of people.

A PPC ads agency can also suggest keywords to target and bid on as well as bidding recommendations and budgetary assistance. 

You’ll have up-to-date metrics too that you can use to determine how successful your PPC ads campaign has been.  

5. Video Marketing

If your chiropractic firm isn’t using video marketing in the 2020s, you’re being left behind.

According to video resource Oberlo, 86 percent of marketers are using video marketing in some way, shape, or form. That means it’s high time to add video to your chiropractic marketing plan.

Now, you might be thinking, what could you, as a chiropractic firm, possibly record a video about? 

All sorts of things! Perhaps you have one of your chiropractors get on camera and present tutorials on basic things that people can do from the comfort of their own home or office.

For instance, you could do a video on how to ease tension headaches or how to improve your posture. 

You could even make a video about the signs that it’s time to see a chiropractor.

This kind of content is valuable because you’re solving the everyday problems of viewers. The advice you’re offering isn’t in lieu of chiropractic service but could encourage people to come in and see a chiropractor. 

Video content is also great since you can share it across social media and incorporate it into blog content and even landing pages. 

6. Social Media Marketing

Marketing resource Sprout Social estimates that, in January 2022, the number of social media users across every available platform reached 3.96 billion. 

That number has surely only grown as the year has continued and will grow more in the future as well, surpassing four billion easily.

That’s the reason alone why your chiropractic marketing strategy must include social media. 

Now, social media is a broad term. How do you decide which platforms to focus on?

Well, ideally, you want to be on the platforms your audience uses, but the broader your presence, the better. You wouldn’t want a Twitter lead to look you up on Twitter and not find you, right? 

With so many millions of users across every social media platform, how do you find people who will be receptive to your chiropractic services?

You’ll have to define your target audience and then use parameters within the platform to segment your audience.

SMM: determine your brand’s voice

If you haven’t already determined your brand voice, you’ll have to before you start blogging and posting on social media.

What is your brand voice? This is how your chiropractic brand expresses itself.

For a chiropractic firm, your brand voice would be gentle, helping, nurturing, and kind. You want a tone that puts people at ease.

Then it’s all about the content you post. While cross-promoting content from your blog to your social media page is acceptable, you don’t want to constantly post only blog links.

You want to provide a valuable experience for your social media audience so they stay engaged with your page and continue liking, commenting on, and sharing your posts.

So what is valuable content, exactly? Well, the chiropractic video content we described in the section above would be fantastic to share on social media.

You can also share posts from third parties, such as maybe an article about the latest chiropractic treatments, products for better posture, or the like.

You don’t want to directly promote your competitors, of course, but post valuable, varied content that’s not always exclusively from your chiropractic firm.

7. Email Marketing

In this post, we recommend email marketing as a viable strategy for growing your digital marketing scope. Email marketing should also certainly become a part of your chiropractic marketing plan.

Email marketing begins with building an email list, and that goes back to your website. This is why having a comprehensive, appealing website design is so integral.

On your website, you should include opt-in forms. An opt-in form is a pop-up that encourages a lead to share their contact information in exchange for something valuable such as a lead magnet.

Once your chiropractic firm begins producing content (more on that to come), you’ll have plenty of lead magnets. 

Examples include several chapters from an eBook, a checklist or list of resources, or a podcast or webinar transcript.

As you begin accumulating an email list, it’s time to begin communicating with your audience. 

Segmenting your audience is critical, as you’ll have new leads always entering your sales funnel, older leads that are slightly further down the sales funnel but haven’t converted, new customers, and long-term customers.

These groups are all in different stages of the sales funnel and thus should not be sent identical content. 

In the beginning, when your leads are just entering the sales funnel and could jump off at any time, you’ll focus heavily on nurturing and engagement.

You never want to stop engaging your audience completely, but the way you engage a new lead versus a long-term customer is decidedly different. 

In sending email content, you will keep your audience engaged and continue to earn their repeat business. You might inform your email list of special deals or discounts your chiropractic firm is offering or perhaps share an email describing new chiropractic services available. 

8. Landing Pages

The goal of having any lead in your sales funnel is to convert them into a customer. The landing page is instrumental in encouraging conversions and thus must be a part of your chiropractic marketing campaign.

Even though your chiropractic firm sells services rather than products, you still need landing pages. You should craft a dedicated landing page for each unique service you offer. 

Here are some best practices for writing a landing page:

• When writing about your services,  focus most on the benefits. This is what your audience wants to know the most about, so give them the data they want.
• Use a CTA button, ideally a scrolling CTA that moves as the reader travels down the page.
• Keep paragraphs short and copy concise. Even though a landing page can be long, the information shouldn’t be presented in a bulky or blocky format.
• Use bullet points to break up what would otherwise become long paragraphs.
• Include plenty of photos and videos showcasing the chiropractic service and its benefits.
• Optimize your landing page for mobile users as you would any other page on your website.
• Use split-testing or A/B testing for comparing headlines, element placement, CTA placement, and even copy.

9. Content Marketing

Content marketing is arguably one of the most important parts of chiropractic marketing. You can use content marketing to generate awareness of your brand, strengthen brand awareness, increase conversions and sales, and generate leads.

In HubSpot’s state of marketing report 2021, the marketing company reported that 82 percent of marketers are using content marketing. Another 10 percent responded that they weren’t. 

You don’t want to be in that 10 percent.

So what kinds of content should a B2C business like your chiropractic firm produce? Here’s what we recommend.

Blog Posts 

Blog content helps you populate your social media feeds, keeps your current audience engaged, and acts as a method for new leads to find you. Your chiropractic firm should start with one to two blog posts per week and at least double it.

When determining what kind of content to write about, let keyword research be your guide. What kinds of chiropractic topics are people the most curious about? 

Be sure to research the competition before you start writing. If an answer has been discussed to death, you can try to put a unique spin on it. Otherwise, adding your piece of content about the same topic is simply a drop of water in an ocean. It doesn’t contribute much.

Blogging consistently is key, so sit down with your staff to create an editorial calendar so you can plan what you’ll write about, how often, and when your posts will go live each week. 

Checklists

What are the must-have features in an ergonomic chair that everyone should know about? What are the top qualities of a chiropractor that someone should keep in mind when choosing their chiropractic services?

Checklists are highly valuable, easy to produce, and make excellent lead magnets. 

Infographics

Have you written a blog post or perhaps even an eBook chapter that would make a fantastic infographic?

According to visual learning center Visme, people remember information 65 percent better when they see it. 

Infographics are a great way to repurpose old content and give it a new spin. 

Further, infographics are highly shareable and have the propensity to go viral. That increases your brand recognition as well as your authority.  

eBooks

For topics that are much too involved for a blog post, writing an eBook is a suitable option instead. 

For example, you could produce an eBook on the rise of bad posture, the top injuries that chiropractic services can treat, or even an overview of the most popular chiropractic services.

You can lift chapters of your eBook and use them as a lead magnet as well. 

Case Studies

How has Patient A benefited after receiving your chiropractic services for six months? How much better was Patient B’s posture after they started seeing you than before their first visit?

Case studies are an excellent way to directly show how your chiropractic services can benefit your potential audience. You’re generating social proof as well. 

Videos

We won’t talk much about videos here since we have already, but keep in mind that videos are a strong form of content marketing. 

10. Reviews

That brings us to our last element of chiropractic marketing, reviews.

Reviews majorly influence purchasing decisions. According to review resource Trustmary, 93 percent of people will read reviews before they buy a product or service.

So how do you get your audience to leave reviews? Well, you want to make it easy for them, for one. 

Perhaps you have a reviews section on your website. Complete your Google My Business profile so people can find you and leave reviews.

If you’re still not getting as many reviews as you want, then ask! Post a sign in your chiropractic firm briefly stating that reviews are appreciated. When you post on social media or send an email, encourage your audience to leave reviews.

You might have to be extra incentivizing such as offering discounts or coupons at first, but then the reviews should start pouring in. 

Once you begin generating reviews, be sure to take them seriously either way. No company has 100 percent good reviews, so expect bad ones in the mix. 

Look for common threads among the reviews to see how you can improve based on customer feedback. 

Conclusion 

Chiropractic marketing is a must for furthering your business, strengthening your brand, and engaging your current audience to drive their loyalty. If you’re ready to take your marketing to the next level, contact Mediaboom today!

Medical SEO is how hospitals, doctor’s offices, and other medical facilities get found online. Your healthcare practice wants to improve its search engine rankings but might not be sure where to start. What exactly is medical SEO and what are its benefits?

Medical SEO is how you raise your website’s rank so you show up more prominently in search results. Having better SEO can result in more bookings, an increase in leads, and more website traffic. 

This guide to SEO for doctors will tell you everything you need to know. First, we’ll expound further on the definition of medical SEO, then explain its benefits. Next, we’ll delve into SEO healthcare practices so you can begin incorporating a workable SEO plan for your healthcare practice! 

What Is Medical SEO?

As mentioned, we’ll start with a definition of medical search engine optimization or SEO.

Medical SEO includes the tactics your healthcare practice utilizes to rank higher in search engine rankings. 

These tactics and strategies are related to your website loading speed, how mobile-friendly it is, its layout and navigation, and more. 

The goal for any medical firm is to win the top slot when an Internet user types in a relevant query. If yours is a hospital in Philadelphia, Pennsylvania and a lead searched “Philly hospitals,” medical SEO could help you win that top spot.

At the very least, if not occupying the top spot, then you want to be somewhere on the first page. 

The results are worth it. According to healthcare resource PatientPop, more than 75 percent of local searches done by an Internet user will result in them calling a healthcare facility. 

Why Healthcare Providers Should Invest in Medical SEO

If you’re still not totally convinced that SEO for doctors is within your best interest, the following benefits of medical SEO should hopefully change your mind!

Better Brand Awareness

Even if your healthcare company is located in a smaller city compared to a major one like Philadelphia, you’re still not the only medical facility in the neighborhood. 

By implementing an SEO strategy, you can differentiate your healthcare practice from your competitors. You’re also building brand awareness as your practice ranks highly in search engine results. 

More Website Traffic

Calling and marketing resource Invoca found that, in 2021, five percent of all searches done on Google were related to one’s health. That includes worldwide Google users.

Naturally, as your medical website begins rising in the ranks, you’ll notice much higher traffic rates than what your site received before. 

Rather than generating a few thousand visitors per month, you could get thousands more, maybe even tens of thousands depending on how well your site ranks.

Now is a great time to prioritize your medical practice’s site design, as it should be appealing, responsive, easy to use, and ready for the influx of website visitors. 

Increased Leads

As organic leads, the new leads that enter your medical sales funnel also qualify as sales leads. 

They’re readier to make a purchasing decision, which in your case, would be scheduling an appointment with your healthcare practice.

Greater Patient Volume

According to Ruler Analytics, the average conversion rate for organic search leads in the healthcare industry is up to 5.6 percent. 

If your healthcare practice has struggled to keep a consistent rate of high patient volume, medical SEO can change that. Your practice will enjoy a greater rate of appointments and a reliably patient volume you can count on. 

How to Do SEO for a Medical Practice

Next, let’s go over the elements of an effective medical SEO strategy so your healthcare practice can begin driving results! 

On-Page SEO

The first element of your medical SEO plan is on-page SEO, which is sometimes also referred to as on-site SEO.

As the latter name alludes, on-site SEO is all about the elements on your website and how optimized they are. 

How do you improve your healthcare practice’s on-site SEO? Here are some areas to focus on:

• Make your website more than mobile-optimized but mobile-responsive as well, delivering the same, high-quality website experience on mobile that a user would enjoy on desktop devices.
• Link internally, sharing handy links across your website so a user doesn’t have to navigate from page to page. For example, in a blog post about patient scheduling, you might link to your own scheduling service.
• Keep page URLs short, concise, and digestible. This will also benefit your site as you begin to create a website hierarchy since everything will be organized. 
• Use structured markup to mark your source code so the Google algorithm can make sense of your content elements.
• Add image alt-text to all images on your site. Google uses image alt-text to determine what the crux of your images is.
• Use proper body tags or header tags such as <h1></h1> for Header One, <h2></h2> for Header Two, and <h3></h3> for Header Three.
• Produce high-quality website content, which we’ll talk about later. 

Boost Site Loading Speed

Technically, your website loading speed is an on-site SEO strategy, but we’ll talk about it separately as its own means of increasing your medical SEO standings. 

If your healthcare practice’s site doesn’t load in two seconds, then it’s too slow. 

You shouldn’t want to prioritize a faster-loading site only for the purposes of medical SEO but for customer service as well. 

Website management resource WebsiteSetup.org says that if a website takes three seconds to load, the average bounce rate is 32 percent.

That increases to 90 percent if your site doesn’t load in five seconds, 106 percent if the site doesn’t load in six seconds, and 123 percent if the site visitor is waiting 10 seconds for your website to load.

Focus on Local SEO

Unless your healthcare practice serves patients nationwide and has branches located throughout the country, then yours is a local service.

You can use local SEO as part of your medical SEO strategy to reach your neighborhood online more effectively. 

In the link above as well as this one on our blog, we have an assortment of local SEO strategies to utilize. Here’s an overview.

• Make a Google Business Profile: Completing your Google Business Profile is free to do and can increase your visibility on Google in a major way, so there’s no reason to eschew this important task. You can even use your Google Business profile as a means of social proof once users begin leaving reviews.
• Build a Google Voice Search-friendly website: To help leads find you through voice assistants, you can optimize your medical website. We’d suggest the following tactics:
  • Add XML sitemaps if your site doesn’t already have them
  • Create an FAQs page
  • Use JSON-LD code schema markups
  • Add conversational phrases and keywords to the content on your website, as these phrases match what people are searching for when they use voice assistants.
• Target local keywords: Whether it’s blog content, homepage or about content, or landing pages, be sure to incorporate local keywords. The same keyword best practices apply as always, which means no keyword stuffing or unnatural uses of keywords. Both will hurt your medical SEO, not help it. 
• Get on medical business listings: Join medical business listings for your city, town, or state. When someone searches for healthcare practices in your area, the listing could help them find you.

Use Off-Page SEO

Earlier, we discussed on-page or on-site SEO. Your next medical SEO strategy is the opposite of that, which is off-page SEO. 

If on-page SEO is all about the improvements you make to your website to rise in the ranks, then on-page SEO doesn’t involve updating your website. 

Instead, you’re inviting reviews, syndicating content, welcoming guest posts, working with influencers, and yes, building links. 

Off-page SEO, especially in conjunction with on-page SEO, both tremendously influence your medical SEO.

Through off-page SEO, you’re telling Google and other search engines that your healthcare practice’s website has domain authority. 

In other words, you’re proving that your site is trustworthy, relevant, and credible and thus should be ranked higher. 

Build Links

Just as we discussed site loading speed as a separate element of on-page SEO, we want to take this section and dedicate it to an off-page SEO tactic, link building. 

Link building can help your healthcare practice generate more organic traffic, which is why it’s such a critical part of your medical SEO strategy. 

The links in a link-building plan don’t come from your own website, but rather, from other websites on the Internet. When a search engine sees this, it crawls the website links to derive information.

Based on what the search engine finds, link building can tell a search engine to re-rank a page or place new pages from a website in its results. 

Link building also has the additional benefits of strengthening your brand, increasing referral traffic, and helping your healthcare company develop professional bonds with partners. 

The types of links include:

• Guest blogging links
• Website directory links
• Forum and blog comment links
• Editorial links

Produce Long-Form Content

A can’t-miss part of your medical SEO plan is long-form content. 

As we wrote about long-form content–which is over 1,000 words but no more than 7,500 words–can be highly beneficial to your healthcare practice’s SEO goals.

When you write high-quality long-form content, you’ll find that others want to link to your blog or website that’s hosting the content. This is a great way to generate backlinks. 

You also have more keyword opportunities when writing long-form content. Once again, no keyword stuffing here, but longer content has a higher word count, and that higher word count means more chances to insert your keyword and space it out. 

Long-form keyword is generally agreed upon to have a higher lifespan than short-form content.

All the time, hard work, and research you put into writing long-form content pays off. Your website could be perceived as the authority on a topic, and, if a reader commits to reading the entire article, they’ll spend longer on your site than if they’re reading shorter content. 

Content Marketing

Once you begin producing long-form content, the last element of medical SEO is creating a content marketing strategy to spread your content. 

Here are some best practices to utilize:

• When writing content, keep search intent as the top priority. Why is someone searching for the query they did? What relevant subheads can you include in your content that the reader would also be interested in?
• Create an editorial calendar so you can plan which topics you’ll write about and when the content will go live.
• Post at least two to four pieces of content per week.
• Upgrade old content to keep it relevant by updating the information or adding new sections.
• Enrich content with visuals such as graphics, charts, or videos. 

Why Should You Hire a Healthcare SEO Agency?

SEO can admittedly be confusing. Even if you can see what the value of medical SEO can be for your healthcare practice, you still may struggle to implement some of the strategies we laid out in the last section.

For that reason, it can be helpful to hire a healthcare SEO agency. The agency will be staffed with experts who understand the ins and outs of SEO, even the areas you might not quite grasp yourself. 

They’ll listen to your SEO goals and then create with you a roadmap for achieving those goals. All along, you’ll be updated on the agency’s progress so you can understand what’s being done and what it means for your website’s ranking. 

With the expertise of a healthcare SEO agency on your side, your healthcare practice can focus on what you do best–providing medical care and excellent customer service–and let the agency take care of the rest.  

Conclusion 

Medical SEO dictates where your healthcare practice appears in search engine results. By striving to improve your SEO standing, you can generate more organic traffic, higher-quality leads, and appointments at your healthcare practice. Contact now Mediaboom to boost your Medical SEO.