Social Media for Hotels – 6 Best Platforms (Tips for Each)

Over time, all over the world, people continue to embrace social media platforms for different purposes. By extension, the use of different social media for hotels keeps growing every year. 

Statistics reports show a massive 3.8 billion people worldwide are active users of the different social media platforms. 

However, the reality for hotel marketers employing these social media platforms is different. If you get close to any of them, you will discover how tough a task it is for them to remain efficient. To connect to previous, existing, and likely hotel visitors on social media can be a daunting task.

Therefore, the question is: what are the potential benefits a hotel can derive from social media marketing? Are the gains worth the pain?

social media marketing for hotels

How to use social media for hotels?

The function social media plays in tourism and hospitality is precisely to engage and connect. Thanks to its vast range of users, these platforms provide firms with a massive shot at marketing growth. Now, hotel marketers can engage their audience seamlessly thanks to social media. Hotels can now push out their services and build a productive online presence on social media for themselves.

A fun fact is that 97% of hotel visitors share moments with their tips on social media platforms. Everyone does that! With this, hoteliers can easily promote their property and draw in more visitors.

Other Advantages of Social Media for Hotels

Guests Understand Visual Content Better

About 72% of consumers like to know about a commodity or service via video compared to text whenever they can. Guests spend more time on a website that features a video than one that features other kinds of content. In fact, they do so 88% of the time. Therefore, a good visual marketing output will improve their general opinion of your hotel.

Social Media Means More Brand Awareness

A consistent and effective social media presence can do a lot for your hotel. Certain casual activities from your guests can do your brand a lot of good. Activities like visits, clicks, likes, post re-shares, and tagging you in a picture can be all your hotel needs. 

So, be sure to make the most of it.

Better Chance At Reaching Your Ideal Client

Daily, an average social media user spends two-and-a-half hours online. Additionally, about 49% of the global population searches the internet often. 

Hence, you have a better chance to reach just who you must reach. Plus, with custom ads directed at particular demographics and regions, you can harness this potential.

In all, social media is an important aspect of your hotel marketing plan. Moreover, it is not enough to make irregular, one-off posts for your packages or services. 

You must ensure you develop a massive social media presence. That way, your brand stays in the hearts of tourists. Likewise, you can yield more income for your property.

Now, let’s look at the 6 best social media platforms for hotels – and how you can use them to your advantage.

facebook marketing for hotels

1. Facebook

As the most visited social media platform, Facebook provides you with tons of openings to publicize your hotel services. This is an addition to the fact that Facebook is clearly an unavoidable social media marketing tool for your hotel.

Over time, Facebook enjoyed its fair dose of complaints and disputes. Some of these disputes include pressing privacy issues. This might explain the reason behind Facebook’s inability to win over the teenagers today. You will find a ton of adults aged 65 and more on Facebook today before you find one teenager. 

Regardless, Facebook remains a crucial social media platform to feature in your hotel marketing agenda.

Do not forget! The aim is for you to be where your clients are. Therefore, it suffices to say that with about 2.45 billion active users monthly,  your customers are still there.

For instance, in the United States, among those functional Facebook users, 74% of them are daily visitors on the site.

Realistically, present-day Facebook users avoid scrolling their newsfeed. They simply prefer to chat with family and friends on Messenger. Also, they look out for nearby Events, involve in Groups, and stream live videos. There is a 400% chance that a Facebook user decides to watch live streams rather than pre-recorded videos.

Tips For Your Hotel To Get The Best From Facebook

  • Recognize and take charge of customer questions via Facebook Messenger. Again, you can use a hotel chatbot for this.
  • Develop and share Facebook Events for your hotel. With the Events tool, you can publicize fitness sessions, intriguing seminars or talks, brunch specials, spa promotions, etc. 
  • Ensure you make use of a video header.
  • Your team should personally take part in relevant groups. They can give helpful local guidance to tourists. Then, share content about your hotel’s destination. However, be sure they do not do too much as regards sales.
  • Team up with your HR to develop a Facebook Group. That way, you can effectively engage your employees and communicate internally.
  • Make the most of live videos! You can stream a walking tour of the property, a free cocktail session, a supervised meditation, etc.
  • When you develop a marketing budget, pay attention to Facebook ads. 
  • In your Facebook ads, include the “Book Now” button 

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2. Instagram

Instagram comes next after Facebook when considering the most visited social media platforms for everyday use. 

According to reports from Pew Research, 60% of Instagram users visit the platform at least once every day. Also, 21% visit at least once every week.

Also, Instagram users spend an average of 53 minutes every day surfing through the app. Without a doubt, users spend a lot of time on Instagram.

Over the years, Instagram continues to show why it is an influential discovery platform. This platform is instrumental, especially in the initial phases of a buyer’s purchasing journey.

  • 81% of Instagram users confirm they employ this platform to research new products or services.
  • 80% of Instagram users declare the app comes in handy for them when making buying conclusions.
  • 83% of Instagram users find unique products and services on the platform daily.
  • Also, influencers play a major role. 89% of marketers confirm how prolific Instagram is as a social media tool for influencer marketing.

Tips For Your Hotel To Get The Best From Instagram

  • Make the most of new features like reels, stories, boomerang, live videos, and advertisements. 
  • Ensure you are known differently with your collection of sharp images and a detailed visual aesthetic
  • Do well to create uniform themes or a series. That way, you keep your followers expectant of new content.
  • Consider a hashtag before using it. Ensure it tallies with your marketing strategy.
  • Benefit from your hotel Instagram content by optimizing it to the Explore section
  • Create captions that can get your followers to halt, go through your content, then take action 
youtube for hotels

3. YouTube

To be the world’s most prominent video sharing platform is a different kind of brag. What you might not know is that YouTube is precisely the second-largest search engine after Google. Amazing!

All over the world, people watch 1 billion hours of video on YouTube daily. It is rather white interesting to find a different range of contents on just one platform. 

If you need a video on how to solve a Rubik’s cube, YouTube will provide it. If you need one on how to troubleshoot a tech problem, you will find it on YouTube. Even a makeup tutorial of one hour or a witty political commentary is all on the YouTube platform. Most importantly, YouTube features travel inspirations as well.

Also, It’s not unusual to find YouTube videos featured at the very top of a random Google search results page.

Furthermore, it is crucial to add one more fact. Running an immensely thriving YouTube channel is a significant investment in money, audience-building, and time.

Rather than employing YouTube like a striving beauty specialist, there is a better way at it. For hotels, the approach should be different. Take on the platform as a strategic location to house and keep video content that can boost your business.

Tips For Your Hotel To Get The Best From YouTube

  • Make recordings of virtual tours around your meeting and function areas. These recordings will be good exhibits for planners.
  • Develop straightforward slideshows of prominent restaurants and other local attractions.
  • Publicize your property with a private walking tour. This can be hosted by the GM or the concierge.
twitter marketing for hotels

4. Twitter

On this platform, there is certainly a lot of noise. The platform averages about 6,000 tweets every second from users. Marketers confirm that Twitter now hosts 80% of total social customer service requests.

Therefore, when you consider Twitter for your hotel’s social media marketing, keep one thing in mind. View your online pedigree and strategy in the eye of Twitter as a customer care site first.

Tips For Your Hotel To Get The Best From Twitter 

  • Consider Twitter to be a customer service and guest experience platform as against engagement
  • Employ a social media supervision method to follow mentions of your services, username, brand hashtag. Then, ensure you respond to feedback instantly and expertly.
  • In your crisis management strategy, take Twitter to be a vital communications channel. This is as 71% of users receive news and updates from this site
  • Attempt to convert extended lists or blogs into Twitter Threads
  • Join in on related Twitter chats

5. LinkedIn

Note that LinkedIn caters for about 80% of B2B social media leads. Consequently, this a perfect place for your hotel to affirm its professional influence. With that, you can grow your networks. At the same time, you continue to generate new leads for your hotel.

Tips For Your Hotel To Get The Best From Twitter 

  • Motivate your senior managers and sales managers to engage on LinkedIn for professional networking
  • Team up with HR to develop and circulate content touching on your business
  • Engage with other hotel marketers on the platform

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6. Pinterest

Out of every 2 millennials, 1 of them uses Pinterest monthly in the United States. That’s about 50%. Additionally, in 2019 Pinterest expanded globally with 51 million new monthly users.

Interest is more of a discovery place than a place for engagement. All you have to do is share and save important and related content. Easy!

Tips For Your Hotel To Get The Best From Pinterest 

  • Increase traffic to the landing pages on your hotel site that feature destination content.
  • Boost particular business areas that are prominent on Pinterest. Some of them are weddings, catering, events, etc.

Who Is Your Audience?

Before carrying out a marketing campaign for your brand through social media, you must know who your audience is.

40% of millennials get inspiration for their hotel and travel booking decisions from pictures on social media. This is a pointer that millennials won’t patronize your hotel without sufficient “social proof.”

Your pedigree as a brand on social media will be vital to your visitor’s decision. To achieve that, you must know who your audience is.

To understand your audience better, go through some previous data. From there, you can discover which type of guests your hotel mostly has. 

The two major divisions are:

  • Millennials
  • Everyone else may include families, couples, corporations, or groups.

When you find out who visits more often, then you proceed to who your next target will be. In that light, you may have to generate new hotel marketing plans to reach your new audience.

target audience for hotels

Paid Ads

From the long list of social media platforms, most of them provide paid ads. When you embark on social media marketing, especially for hotels, this can be all the help you need.

When you have a substantial budget, give advertising a shot. Advertise your hotel on various social media platforms.

This is not a recommendation to run ads for years at a go. Rather, give paid ads a try for a few months. Check the have and growth. Then, you can decide whether or not you should continue based on the outcomes.

Conclusion

Finally, social media marketing for hotels is now an integral part of the entire hospitality industry. All the tips provided are proven and well-tested to be legit. With them, you can easily plan your social media marketing strategy for your hotel. You can even do yours in a better fashion.

When executed perfectly and with the right planning, the result is endless.

8 Benefits of Hiring a B2B Digital Marketing Agency in 2021

If you’re in the business-to-business space, you know you face unique marketing challenges. How can you market your services…

b2b digital marketing agency

If you’re in the business-to-business space, you know you face unique marketing challenges. How can you market your services to other businesses and help them understand how your business can help theirs? If you aren’t sure how to do this, a b2b digital marketing agency can help you fill the gap. 

What Is a B2B Digital Marketing Agency? 

A b2b digital marketing agency is an agency that works with businesses of all sizes to help them develop a comprehensive marketing plan to reach their goals such as driving website sales, building online reputation, or increasing overall profits. 

These marketers will work with you to provide marketing solutions that drive results for your b2b business. 

How an Agency Can Help Grow Your Business 

A digital marketing agency dedicated to business-to-business marketing tactics can help grow your business in numerous ways. Some of these ways include: 

  1. Developing a marketing strategy 
  2. Connecting with new audiences 
  3. Convert prospects into leads 
  4. Nurturing leads 
  5. Producing quality content at scale 
  6. Building your online reputation 
  7. Saving you time and money 
  8. Planning a long-term growth marketing strategy 
b2b digital marketing

When done correctly, these tactics can drive incredible results for your business. In this post, we’ll dive into each of these key ways an agency can help grow your business in a quick but meaningful manner. 

1. Developing a Marketing Strategy 

One of the biggest perks of hiring a b2b digital marketing agency is that you’ll get marketing professionals to help you develop an in-depth marketing strategy that works for your business. According to coschedule.com, only 58% of marketers say they are often successful in achieving their marketing goals. 

A digital marketing agency will work with you to develop, implement, and track your marketing campaigns so you know what’s working (and what isn’t) with your marketing strategy. 

Ideally, the digital marketing agency you work with will be equal parts creative and analytical when it comes to your marketing campaigns. They should think of out-of-the-box solutions but also strive to meet the key goals. The agency should do a deep dive into your marketing goals and come up with ways to measure if the campaigns are working. 

Digital marketing agencies can track campaign effectiveness by analyzing the following: 

  • Number of visits to website 
  • Website conversions 
  • Volume of traffic coming to your website from paid and organic 
  • Campaign return on investment 
  • Number of returning visitors to your website 
b2b digital marketing team

Work with the digital marketing agency to track which marketing channels are working and which ones aren’t. Examples of marketing channels include: 

  • Social media marketing 
  • Email marketing
  • Pay-per-click (PPC) marketing
  • Content marketing 
  • Video marketing 
  • Traditional advertising 

The agency should work with you to come up with KPIs (also known as key performance indicators) that measure how successful a marketing channel is. The agency can use tools like Google Analytics to help track these KPIs and report on the impact of the marketing campaigns. Once you have hard data, you can evaluate your marketing channels and decide where to put your marketing budget. 

2. Connecting You With New Audiences

The digital marketing world is changing each day, and honestly, you may not be able to keep up with all. Luckily, b2b marketing agencies exist to keep up with the ever-changing industry and come up with strategies to capitalize on new technologies and trends. 

Capitalizing on these new trends will help businesses connect with new audiences who were previously unaware of their services. Connecting with new audiences increases the chances of you converting these audience members into loyal customers. 

One digital marketing tactic that agencies use to connect your business to new audiences is to boost your visibility online. If you want to increase your online visibility, you must have a solid search engine optimization (also known as SEO) strategy in place. Optinmonster.com reports that search is the #1 driver of traffic to content sites, beating social media by more than 300%.

b2b digital marketing seo

When done right, your SEO strategy should do the following: 

  • Increase website traffic
  • Make your website rank higher online 
  • Drive better quality leads to your website 

Part of your SEO strategy will include ranking for keywords you want to be found for online. You can choose whether you want to rank for local keywords or focus on expanding your reach and ranking for national keywords. The digital marketing agency you work with should help you determine what the best SEO strategy is for your business and how you can build on that strategy over time. 

Other tactics for connecting with new audiences include: 

  • Social media marketing 
  • Investing in paid marketing 
  • Launching a PR campaign tying to a social cause that aligns with your target audience 

Which tactics you choose to invest in will depend on your budget and your marketing goals. The digital marketing agency you work with will help you determine which channels will best work for your new audience acquisition goals. 

3. Converting Prospects Into Clients 

Something any b2b digital marketing agency should help you achieve is converting prospects into clients. 

Lead generation is essential for every business, whether they’re a startup or a large corporation. In fact, HubSpot reports that 61% of marketers say generating traffic and leads is their top challenge. 

b2b digital marketing strategy

A digital marketing agency will help you convert prospects into clients by utilizing key website tactics to convert users. These tactics include: 

  • Content marketing 
  • Using chatbots 
  • Installing opt-ins that capture email addresses of leads 

When done right, these tactics turn meaningful website visitors into viable clients for your business. 

4. Nurturing Your Leads Faster 

Once you gather leads for your business, how are you supposed to nurture them properly? 

If you work with a digital marketing agency, they can help you address this issue and come up with strategies for nurturing your leads faster. 

b2b digital marketing tactics

When you nurture your leads, you build relationships with them and gain their trust. This can be done through various channels, but one of the most popular channels for lead nurturing is email. You can nurture leads via email by doing the following: 

  • Sending them helpful content such as blog posts or recorded trainings 
  • Sending limited-time offers that help them solve an issue they’re having 
  • Inviting them to follow you on other social platforms 

Nurturing your email leads is all about sending them content that’s valuable to them at the right time. You don’t want to email them too often though, because then you risk them unsubscribing or marking your emails as spam. 

The digital marketing agency you hire will help you plan strategies that properly nurture your leads and convert them to clients. 

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5. Producing Quality Content at Scale 

Working with a b2b digital marketing agency will also help you produce content at scale. Content creation and content marketing is a crucial pillar in any marketing strategy. Quality content is what attracts leads to your website and builds trust with your audience. 

The more valuable content you produce, the better your chances of attracting viable leads that convert into customers.  

Producing content can be a time consuming task, and if you’re already busy, there simply may not be enough hours in the day to produce the content you want. However, if you work with a digital marketing agency, you’ll be able to produce content at scale without having to put more work on your plate. 

b2b digital content marketing

Examples of the content you can create with the help of a digital marketing agency include: 

  • Blog posts 
  • Social media posts 
  • Videos for YouTube 
  • Free resources for lead generation 
  • Paid content creation and management 

Once you start producing content, your audience will expect you to produce the same amount of content going forward. A key way to stay on top of your content creation schedule is to get outside help for creating it. 

6. Building Your Online Reputation 

Working with a digital marketing agency also helps you build your online reputation. We live in a world where there’s no shortage of digital content. Each person creates 2.5 quintillion bytes of data each day, and that number is only expected to go up as time goes on. 

A crucial way to stick out in the content clutter is to build a rock solid online reputation. So, how exactly do you do that? On top of coming up with a content and SEO strategy, a digital marketing agency will help you come up with a strategy that helps build your online reputation through additional avenues. These avenues include: 

  • Tactics to get more customer reviews 
  • Obtaining testimonials and putting them on your website 
  • Creating and maintaining Google My Business reviews 
  • Managing reviews on sites like Yelp and Bing 
local b2b digital marketing

Capitalizing on these strategies will help your brand seem more trustworthy and reputable to the public. If people look up your business and see that people are raving about it, they may take that as social proof of your business’ legitimacy. If you haven’t been using this to your advantage, a digital marketing agency will help you map out the strategy from beginning to end.

7. Saving You Time and Money

A big perk of working with a b2b digital marketing agency is that it saves you valuable time and money in the long run. 

If you don’t have the time and resources to properly set up an in-house digital marketing team and try to run it all yourself, you risk wasting time and money

For instance, if you try to run paid ads with no experience, you could mismanage the campaign and waste money instead of making money. Or, you could spend hours creating a blog post you think is properly optimized for SEO purposes only to find it’s not ranking nearly as well as you thought it would. 

Instead of simply thinking you’re making the right moves with your digital marketing strategy, you can be confident you’re making the right moves with the help of a digital marketing agency. Working with professionals who can dedicate the time and resources to your marketing strategy will save you time, money, and headaches. 

8. Planning a Growth Strategy 

One of the best benefits of working with a b2b digital marketing agency is that it helps you plan a sustainable growth strategy for your marketing efforts. As time goes on, your business may change and the needs of your audience may change. 

b2b marketing

The way your target audience consumes content and reacts to marketing material may change, too. 

If you aren’t keeping up with these changes, you risk falling behind in your marketing efforts and becoming disconnected from your audience. 

A digital marketing agency will work with you to set and adjust your marketing goals as your business evolves. They can also help you plan your marketing goals from quarter to quarter or from year to year, depending on your preference. 

You don’t have to plan your growth marketing strategy by yourself. Instead, you can get the help of digital marketing professionals dedicated to ensuring your strategies work. 

Choosing the Right Partner

At the end of the day, working with a b2b digital marketing agency will help you save time and implement marketing strategies that truly work for you and your business. Let’s be honest, you have enough on your plate already if you’re running a business. The more services you can outsource to professional agencies, the more time you’ll have to focus on growing other areas of the business. 

b2b digital marketing agency

The key is to find a digital marketing agency that has your best interests in mind. Work with an agency that offers all the services you need, from content marketing to website design and development. 

Remember, you’re a business owner looking to get the biggest ROI on your digital marketing efforts. Work with a digital marketing agency who will see the value of your business and will do whatever they can to help it grow. 

Commercial Real Estate Marketing – The 10 Best Practices

For a good reason, commercial real estate marketing is a hot topic. According to eMarketer, digital marketing spending surpassed traditional marketing channels for the first time in 2019.

But, how can you make your real estate company stand out from the crowd and attract clients online? And how will you know if your business marketing dollars are producing a decent return on investment? 

In order to become known in the market, you must focus on your target clients, explain that you have what they are seeking, and create trust and reputation.

What is Commercial Real Estate Marketing? 

Online marketing for commercial real estate is vital for showcasing your work and talent among competing real estate professionals. 

It can be challenging for commercial real estate professionals to know how to develop a commercial real estate marketing plan. 

There are numerous digital marketing methods to explore, including:

  1. Branding and targeting must be done correctly.
  2. Improve Your Website
  3. Content Marketing
  4. Pay Per Click Advertising
  5. Marketing on Social Media
  6. Email Marketing
  7. Search Engine Optimization (SEO)
  8. Listings & Directories for Businesses
  9. Take Charge of Your Reputation
  10. List Your Properties on Commercial Real Estate Portals
commercial real estate branding

1. Proper Branding & Targeting

How your firm separates itself from competitors—or your firm’s branding—is a critical component of any commercial real estate marketing strategy. 

Finding strategies to differentiate your company from your target audience can also aid in attracting new and ideal clients.

How it Helps

There is no commercial real estate firm without staff, agents, and clients. Similarly, no real estate company brand exists in the absence of each employee’s brand. To put it another way, branding and promoting your practice are critical to your success.

Branding a business is achievable and enjoyable. Moreover, this branding can leave your firm stronger, nimbler, and more equipped for whatever else comes your way.

What to Do

The following are some actions you should take to build your firm’s brand:

  • Develop a unique selling point: Determine what differentiates your firm and what appeals to your potential clients. Then highlight it in your firm’s marketing to develop a distinct brand.
  • Determine your target audience: You should be as precise with your target audience. Few individuals will be interested if you target everyone with your outreach, and you may also offend potential clients with watered-down messaging. The most straightforward place to begin is to pause and consider what characteristics your best firm clients possess. Make a list of them and use it to create a profile of your firm’s ideal client.

2. Optimize Your Website

Your website will be the foundation of your commercial real estate marketing efforts. Almost every other channel will need to direct clients to your website before they become paying customers. So the website component of your approach must be practical.

How it Helps

SEO is essential for appearing in search results and directing organic traffic to your company. It is a robust and competitive industry within digital marketing, with entire businesses devoted just to SEO. 

Unlike directory listings or social media profiles, your website is a piece of property that you control, and it is critical for credibility. 

What to Do

Start with the basics, and you’ll be halfway there:

  • Make sure your website is simple to use, easy to browse, and clear to read.
  • Throughout your site, include target keywords that you want to be found for. For example, “commercial real estate firms near me”.
  • Create informative content for clients, such as blog articles, to demonstrate your knowledge.
content marketing real estate

3. Content Marketing

The best SEO approach revolves totally around content in commercial real estate marketing. This is because customers are looking for more than just commercial real estate sites; they are also looking for answers to their inquiries in articles and videos.

How it Helps

Content marketing helps your company get more traffic from a larger audience searching queries about your services. Great content increases your exposure, trust, followers and, eventually, generates more leads for your real estate practice.

What to Do

Blog articles, PDFs, ebooks, videos, and even email campaigns are all examples of “content.” You may use a variety of platforms to create compelling content. Plus, educate your audience on what you do and how you can help them.

4. Pay Per Click Marketing

Pay Per Click in commercial real estate marketing includes running display ads to increase visibility and lead generation. You pay the price for each user that clicks on your adverts, as the name implies. 

PPC can be more expensive than other methods of marketing. But you will most likely get far faster results and gain a lot of valuable data in the process.

How it Helps

Investing in SEO is crucial if you want your business to expand sustainably. But the investment can take a few weeks to months (to years) to see the results of your efforts. That is why many commercial real estate firms invest in PPC and SEO simultaneously, so they can start producing leads immediately.

What to Do

To get more high-quality leads, create essential landing pages on your website and run paid ads. Because PPC can be finicky, it is vital to work with a dependable PPC professional. 

They will discover the best keywords to focus on, create your targeting criteria, and determine your advertising budget. So you can be confident that you’re spending every dollar wisely.

5. Social Media Marketing

Social media marketing is one area of commercial real estate marketing that most are familiar with. But people widely misunderstand social media marketing. 

Not all social media platforms are equal. The platforms you use will rely on your target customers and how they may compel your content on the internet.

How it Helps

Social media marketing is a kind of attraction-based advertising that can help your business get seen by potential clients even if they’re not searching. As a result, you may earn followers, create trust, and potentially attract additional customers whenever they need to hire an attorney.

Users may view and connect with your social media pages for weeks, if not years, before contacting you. Hence, you must acquire a high level of excellence so that you automatically become people’s first choice.

What to Do

Don’t publish irrelevant cat memes or pop culture stories in the mistaken belief that this will generate “interaction.” Instead, concentrate on posting content that your future clients will find interesting.

Take the time to determine what site works best for your specific audience. Next, fine-tune your method until you are consistently producing leads from social media. Then consider expanding to other platforms.

6. Double Down on SEO

Given the nature of commercial real estate marketing, SEO is the key source of organic traffic. Simply put, clients use Google — the world’s largest search engine – to identify commercial real estate firms. 

If your company isn’t on Google, it will likely be drowned out by the competition.

How it Helps

SEO  is critical because the goal is to attract new clients looking for services like yours. Therefore, ranking high in search results is one of the most effective strategies to attract new website visitors and convert them into returning customers.

What to Do

Keyword research is the core of any SEO plan. It is the process of determining what key terms your target audience uses to look for firms like yours. You can find these terms using SEO tools depending on how many searches they generate per month and how competitive they are.

Then, to boost your chances of ranking for these terms, you will carefully use these keywords across your site. Another good strategy is to utilize location-specific keywords to reduce competition and attract more traffic. 

email marketing commercial real estate

7. Email Marketing

Many firms still doubt the strength of email marketing. However, according to the Data Marketing Association, the average return on investment from email marketing is $42 for every $1 spent. Consequently, email marketing has the highest ROI of any marketing effort.

How it Helps

Sending consistent marketing emails to your network can assist you in developing your brand and providing value to readers. Email marketing is also simple to track with commercial real estate marketing systems. 

These systems provide information such as how many people opened your email. In this manner, you’ll be able to gauge how successful your marketing efforts are.

What to Do

To get started with email marketing, you’ll need three essential things:

  • Email List: Having a high-quality email list ensures that you have interested prospects who want to hear from you.
  • Content: Creating high-quality content will allow you to effectively engage your target audience and compel them to perform the desired action.
  • Software: The correct software helps you send your information to the relevant people automatically and on schedule. Additionally, this software will track your success rates and ROI.

8. Business Listings & Directories

A directory is a website that lists companies address, website, phone number, and more. With so many options for increasing your commercial real estate firm’s internet visibility, you may be wondering if it’s worthwhile to engage in these directories. 

In reality, these are some of the simplest and successful methods for firms to increase their web presence and obtain some valuable links.

How it Helps

Listings make it simple for potential clients to look for and hire a real estate firm. However, some directories are narrowly focused, such as those for real estate agents. 

However, the majority of the big ones are broad and all-encompassing. These platforms also provide firms with unique chances to boost their online visibility.

What to Do

Follow these best practices to be successful in commercial real estate marketing:

  • Claim Your Free Listings
  • Don’t Include Links to Directories
  • Avoid Contracts
  • Own Your Website

9. Manage Your Reputation

When it comes to the digital world, reputation is everything. 

According to one survey, 86% of people go online for local recommendations, and 78% of purchases have faith in online reviews on the same level as personal referrals.

No matter how strong or well-known you are, not everyone will have an ideal experience. Plus, a single negative review can cost you a lot of money.

How it Helps

Reputation management boosts your firms’ sales by determining what people like and dislike about the services you provide. When you understand what causes clients to ignore your services, you can make the critical changes and enhancements.

What to Do

To manage your reputation in commercial real estate marketing:

  • Design a professional website 
  • Claim online listings
  • Encourage customer feedback
  • Demonstrate testimonials
  • Use tools to keep an eye on your reputation
  • Make your blog and some primary social channels a priority.

10. Add All of Your Unique Listings on Commercial Real Estate Portals

While adding business directories, consider adding your listing on commercial real estate portals.

Commercial real estate portals are inexpensive to promote commercial real estate for lease or sales because they enable you to gain awareness and target an extremely relevant market.

How it Helps

As more people see your property profile, your chances of finding a buyer or tenant improve. In addition, there are loads of additional advantages to using real estate portals in commercial real estate marketing, such as the ability to inspect the property by examining its photographs.

Plus, you are given a vast number of possibilities to pick from, which is not possible with existing searches.

What to do

According to the 730 respondents to the 2020 DNA of #CRE Broker Survey, the following are the most popular listing sites.

  • LoopNet
  • CREXi
  • Catylist
  • Brevitas
  • theBrokerList

Use any of these sites to add your listing on commercial real estate portals to grow your firm

research real estate brokers

Honorable Mention

Research Your Competitors

Being mindful of your competition is one of the most critical components of any marketing analysis. 

Competitive research allows you to grasp why clients choose to buy from you or your competitors and how your competitors promote their items. Research can help you develop your commercial real estate marketing plan over time.

What Are They Doing Right? What Are They Doing Wrong?

To surpass your competitor, you need to know what they are doing right and doing wrong. So you can get ideas to make your strategies accordingly. 

Here are the tips to know what are your competitors doing and not doing:

  • Visit their professional conferences
  • Examine industry reports
  • Investigate your competitor’s website and SEO tactics
  • Determine competitor’s social media marketing powers and flaws
  • Examine competitor’s content marketing plan
  • Do a study among your competitor’s clients, suppliers, and workers

Blend Offline and Online Marketing

According to several studies, 47 percent of businesses nowadays have an offline strategy to generate attention and boost internet traffic. Furthermore, 68 percent of companies utilize an internet marketing plan to develop brand loyalty, a typical offline marketing goal.

There are numerous ways online, and offline strategies can complement one another to increase overall advertising effectiveness. The days of placing every egg in one basket are long gone. Instead, don’t hesitate to be innovative!

Here are the most effective ways to unite online and offline marketing:

  • Increase offline advertisement with an online call to action
  • Help offline brand promotion with online data
  • Inspire online followers to support offline

Conclusion

Even if money and time are tight, take the time to create and grow your firm continually. Including the above ideas in your commercial real estate marketing will produce results, as they have for thousands!
If you’re looking to partner with an expert, convenient and results-driven staff to improve your commercial real estate firm’s growth, check out Mediaboom.

Law Firm Digital Marketing – 10 Steps to Win More Clients

If a law firm wants to compete in the world while converting clients and building relationships, it needs a digital marketing strategy. Having a game plan for your online presence is crucial, but also overwhelming if you’re just getting started. Where do you start? 

In this article, we’re diving into:

  • What law firm digital marketing is
  • The essentials of law firm digital marketing
  • How a digital marketing plan helps your practice grow
law firm practice marketing

What is law firm digital marketing?

Law firm digital marketing is a series of strategies that help law firms grow their practices online. They utilize social media, search engine optimization, email marketing, and other online strategies to reach new audiences and stay top-of-mind with current audiences.

It’s incredibly important for law firms to prioritize digital marketing and come up with effective strategies that build awareness and convert clients.

Read on to learn how to create a comprehensive digital marketing plan that will build awareness and get results. 

Step 1: Ensure your branding is cohesive 

Before you start promoting your law firm, it’s important to look at your branding and ensure it’s cohesive and on-point. Statistics show that it takes 5 to 7 impressions for people to remember a brand. That means the brand needs to be recognizable on all fronts and channels. 

Here’s how to ensure your brand is established and cohesive: 

  • Check that you have an updated version of your logo available for distribution 
  • Make sure your color palette is established 
  • Have your law firm’s voice figured out and ensure it’s properly channeled in your messaging 
  • Have your brand position figured out—how is your law firm different from the others? 
  • Collect the right images for your content

Step 2: Optimize Your Website

Law firms need optimized websites if they want to rank well online and be found by more people faster. Optimizing your website properly will help it show up higher on Google and give it more authority online. Plus, a well-designed and optimized website can add legitimacy to your law firm’s reputation. 

Here are some tips for optimizing your website:

  • Add alt text to your images
  • Make sure your pages have titles and descriptions 
  • Use anchor text (backed up by keyword research) to link your pages 
  • Have a clear call-to-action on every page
  • Find and use high-volume and low competition keywords
  • Ensure your website is mobile friendly

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Optimizing your website will help with your overall search engine optimization (SEO) strategy, which will be discussed later on. 

content marketing law firm

Step 3: Create a Content Marketing Plan

Content marketing is an essential part in any digital marketing strategy. Content marketing focuses on the creation and distribution of online content, including blogs, videos, and other forms of digital content. This content is distributed on multiple channels, including social media and email. 

Content marketing gets your relevant and engaging content in front of your audience. The right content can increase your law firm’s authority, brand awareness, and client conversion. Long story short: it helps your brand gain recognition and build trust while simultaneously providing solutions for your audience. 

If you’re new to content marketing, here are some tips to get started: 

  • Define who your target audience is
  • Set realistic content marketing goals 
  • Assess your current content production and determine what you need to meet your goals 
  • Set up a blog if you don’t have one already
  • Evaluate your social media accounts and ensure they’re ready to distribute content 

When done right, content marketing can elevate your law firm’s reputation and make clients come to you organically

Step 4: Invest in Pay-Per-Click Marketing 

While content marketing is a vital pillar in digital marketing, it will take time to see growth. If you’re looking for faster results, try investing in pay-per-click (PPC) marketing. Pay-per-click marketing is a strategy where companies put an ad online and they pay when someone clicks on the ad. Statistics show that paid advertising returns $2 for every $1 spent, which is a 200% ROI rate. Coming up with a great pay-per-click marketing strategy can bring more people to your website faster. 

Here are some tips for pay-per-click marketing:

  • Do your research before you dive in—the last thing you want to do is blow your money because you didn’t know how to do PPC correctly 
  • Customize your target audience as much as possible and target your messaging as much as you can 
  • Continuously track and compare your budget to profit to ensure you’re in the green 
  • Be aware of how competitive your space is when it comes to PPC

PPC can be a valuable digital marketing strategy that generates great results, but it’s crucial to track your success and do your research before heavily investing in it. 

Step 5: Create a Social Media Marketing Plan

Something law firms pride themselves on is helping their clients and getting them results. Law firms have a community surrounding them, and it’s important they stay top-of-mind to that community. A key way to do that is to have a social media marketing plan. 

A social media marketing plan is a series of strategies that help you cater your content to your social audience. Ideally, these strategies will help your social media channels grow and reach new audiences. They’ll also help you build a community that people want to be part of. 

Here are some tips for starting your social media marketing plan: 

  • Establish your goals and define your target audience 
  • Research different social media platforms and get a sense of what their algorithm is like 
  • Evaluate your own social media content to see what’s working versus what isn’t 
  • Inventory your current social media content and see what content gaps you have. How many more blog posts, videos, etc. do you need to keep up with your social media schedule? 

The more you focus on your social media strategy, the greater your chances are of getting your law firm’s name out to more people online. Plus, a good social media strategy helps you build loyalty and trust within your social community, which are two essential pillars for law firms

seo legal marketing

Step 6: Double Down on Search Engine Optimization 

One of the key elements for your digital marketing strategy should be capitalizing on your search engine optimization (SEO) strategy. SEO is important because it helps drive more traffic to your website. The better you optimize your website and content for search, the better your chances are of ranking higher on Google. This is essential, as Google has more than 3.5 billion searches per day. Properly utilizing SEO can help you get a slice of that traffic. 

Here are some key things to do when creating your SEO strategy: 

  • Look at your current website’s structure and evaluate if it’s optimized properly 
  • Do keyword research and map out content topics you’d like to rank for 
  • Create high-value content that helps solve your audience’s problems 

By doing this, you’ll show Google that you create valuable content. This will increase your chances of ranking highly for searches and getting found by more people faster. Another part of your SEO strategy should be capitalizing on your law firm’s web design

email marketing law firm

Step 7: Capitalize on Email Marketing 

Law firms can (and should) utilize email marketing to capitalize on their digital marketing efforts. Email marketing is when you use email to acquire and nurture leads by sending them targeted and relevant messages and content. The goal is to have these leads convert into clients. 

Email marketing helps you build relationships with your email list in an authentic and helpful way. Plus, statistics show that email is 40% better at converting in comparison to Facebook and Twitter. Sending meaningful messages to your email list at a good frequency can really boost your client list. 

Here are some tips to keep in mind when working on your email marketing strategy: 

  • Create good content for email lead generation. Think of newsletters, webinars, free resources, etc. that you can create. 
  • Segment your audience as much as possible. How you talk to a new subscriber is going to be different from how you talk to a previous client. Segmenting them in your system will help you send more targeted messages that are relevant to their needs. 
  • Don’t email your leads too often. The last thing you want to do is fill their inboxes and have them unsubscribe or mark your emails as spam. 

The key with email marketing is to look at the data. Look at open rates, click rates, conversions, and other important email marketing benchmarks. This data will tell you what’s working and what isn’t with your email marketing strategy. 

whitepaper_cta

Step 8: List Your Law Firm in a Business Directory 

Before the internet, we had phone books. Think of a business directory as an online version of a phone book. It’s a place where you can list your law firm’s information such as its name, phone number, address, and hours of operation. Having your law firm on an online directory can make it incredibly easy for people to find your information and, therefore, contact your law firm for services

Here are some tips for setting up your law firm on a business listing:

  • Start a Google My Business page and put all the relevant information in
  • Ensure your law firm’s Facebook listing is up-to-date 
  • Research if there are any law-specific directories to put your information on 

The more directories you’re on, the greater your reach. Make sure you’re on relevant directories and listings, though. 

law firm business directory

Step 9: Manage Your Law Firm’s Reputation 

You can have a solid digital marketing strategy, but it won’t do you any good if you don’t properly manage your law firm’s reputation. People may write negative online reviews on Google and social media, and it’s your team’s job to respond to those reviews and manage any bad publicity that comes your way. 

This is essential because trust and honesty is crucial for law firms to project. If they get bad reviews or press and don’t respond to it, it looks bad and clients could lose trust

Here’s what you can do to help manage your law firm’s reputation: 

  • Check online and social media reviews often and respond to any that are less than favorable (don’t be afraid to respond to some positive ones, either) 
  • Use a social mentions tool to track your law firm’s mentions on social media
  • Come up with a public relations strategy that not only tackles what to do with negative press but has a proactive approach to sharing positive press 

The better you manage your law firm’s reputation, the more you set up your digital marketing strategy for success

law firm reputation

Step 10: Research Your Competitors 

Study your competition’s digital marketing strategy and take note of what they do. What’s working for them, and what isn’t? See what they’re getting engagement with, what they aren’t, and if any ads, in particular, are converting. 

It’s helpful to see what your competitors are doing so you can keep up and come up with a digital plan that edges them out. If you don’t, you could lose valuable clients and watch the success go to your competitors. 

law firm competitors

Bonus Tip: Throw in Some Offline Marketing

While digital marketing is vital for your law firm, don’t be afraid to explore law firm marketing through traditional mediums, too. These traditional mediums include television, radio, newspapers, and billboards. Do some research and see if it would be worth investing in advertising through these mediums, as it can expand your marketing reach offline. 


Digital marketing for law firms is crucial for brand awareness, client acquisition, and client relationship management. Doubling down on digital marketing and coming up with smart and insightful strategies can literally make clients come to you. The key is to do your research and come up with a manageable plan that’ll get results. Set realistic goals, follow the data, and don’t be afraid to get creative where you can.

Medical Practice Website Design – 21 Remarkable Websites

Medical practice website design is more important than ever. Did you know that more than 70% of adults look for healthcare information online? It is no surprise that healthcare is also digitizing in this fast-paced era of technology, just like all other domains.

Even if your organization is mostly physician referred, individuals will look for your site before scheduling an appointment.

Therefore, poor online visibility can be a major deal-breaker. So, to assist you, we’ve deeply analyzed the types of sites that attract visitors effectively.

Therefore, we have devised an all-inclusive list of the top 21 medical practice website design ideas so that you may get a clear idea regarding what’s best!

1. Baylor Scott and White

Baylor Scott and White

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Baylor Scott & White Health is a neat and user-friendly website with clear menu bars and features. That makes it simple for patients to access same-day care. It is convenient to pay medical bills, enroll in courses, and examine medical records. 

Patients can rapidly access areas of interest by using the site’s navigation. Below that, the website provides vital safety guidelines in the context of the COVID-19 epidemic. Moreover, this website is also available in Spanish, which is not so widespread on medical sites.

2. Arkansas Surgical Hospital

Arkansas Surgical Hospital

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Arkansas clinic’s site opens with contact details and the exact location of the facility. As a result, patients will not even need to visit the Contact Us page. This website also has put critical advice about the safety measures of the COVID-19 pandemic.

Patient ratings are one of the most potent sections of a medical website. Since prospective medical patients regularly rate testimonials. This is one of their most sought-after information sources. Therefore, the website’s colors and styles are unobtrusive. Plus, there is a navigation menu above the break to help patients discover what they need.

3. Northwestern Medicine

Northwestern Medicine

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Northwestern Medicine has a beautiful design. This isn’t overpowering or overwhelming, as are many medical practice website designs. They use the menu to categorize website and social media reference visitors. After the page break, this also employs very CTAs to target audiences who know where they want to go on the site.

This convenience is a vital component of any medical practice website design. Because visitors must be in a rush to get what they are looking for. Their website is linked to various social media accounts such as Twitter and Instagram.

4. Rush University Medical Center

Rush University Medical Center

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Rush University Medical Center performs an outstanding job of engaging its audience with health-related information. With an easy-to-use website, rush employs well-written articles on a variety of topics. That includes health conditions, organizational news and publications, health-related events, and workshops. Additionally, they feature their posts on-site from social media.

On each page, their website offers quick and simple navigation, clear information, and pleasant images. This feature relieves the visitors’ anxieties. In addition, the site is extraordinarily mobile-friendly and offers a fantastic customer experience.

5. Qazi Clinic

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Qazi clinic has a stunning website with beautiful color contrast. The navigation system at Qazi Clinic is intuitive and straightforward to use. The website organizes links neatly into headers and subsections. This structure enables the user to navigate the site more quickly and easily. 

Because of its simplicity and clarity, navigating the Qazi Clinic website is an overall favorable experience. It adjusts easily to multiple screen sizes while keeping the same layout. The ‘Patient Reviews’ area of this website is remarkable because new medical patients review testimonies daily.

6. Children’s National

Children’s National

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Nothing beats a cute kid photo to advertise your services, but this home page offers even more. The Find a Doctor button is prominent, and the “Search Service” tab includes highly targeted pediatric specialties. 

When dealing with a child’s discomfort, handicap, or bewilderment, it saves you time and energy. The links to different services are bold, strong, and immediately distinct, making it simple to take action. Any doubts about authenticity are quickly dispelled by the US News & World Report and Magnet Nurses ratings.

7. Rest Assured

Rest Assured

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The Rest Assured was designed to meet WCAG 2.0 AA accessibility standards. The site is accessible to all users, which is always a wise decision for businesses in any field. This website was built with “convenience,” the main factor in mind. That includes components such as large, high-contrast fonts and simple keyboard navigation. 

The Rest Assured website also makes good use of alt text on all photos. That screen readers and other text-to-speech applications use to read and define content correctly. This feature is primarily for the blind.

8. IU Health

IU Health

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IU Health has an attractive website due to its intense colors usage. In addition, it does a fantastic job of delivering a broad keyword search function to its users. Healthcare care, news and events, providers, and locations are the factors that can be used to narrow down on-site searches. 

In the left margin, the site displays a list of recent searches. That allows users to trace their browsing history readily. In addition, special search tools for Providers, Medical Services, and Locations appear in the header menu.

9. Mayo Clinic

Mayo Clinic

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Without a doubt, Mayo Clinic is among the best medical centers out there. The hospital is also at the top of its game to properly present health information to website users. This website is simple yet effective and user-friendly. In addition, Mayo Clinic prominently displays an extensive overview of Diseases and Conditions on its site.

Health issues can be investigated using an alphabetic conditions listing or the Mayo Clinic’s complete symptom checker. Mayo Clinic also has featured content issues ranging from cardiac arrhythmia to organ transplants, with expert knowledge by its doctors.

10. Mercy Health

Mercy Health

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Mercy Health’s website clarifies that they promote themselves as a healthcare leader in Cincinnati and the nearby region. An amazing user experience by the combination of huge images and motion to engage the user. 

With just the front page, this website captures Mercy Health’s voice and style. But then successfully carries it across the rest of the website. They also run a blog with a variety of health insurance stories to attract new users via search engines.

11. Royal Adelaide

Royal Adelaide

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The website of this hospital gives a wonderful first impression in terms of design and provides a memorable experience. The way the CTAs are extremely simply structured while remaining near the top of the page is a big takeaway from this website. For example, in huge lettering, one of the CTAs asks, “Do You Have an Emergency?” 

Apart from hooking the visitor, it conveys a sense of genuine concern for users. Most importantly, this site adheres to its brand feel and narrative, innovative in the healthcare market.

12. Knoxville Pediatric Associates

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KPA’s website welcomes visitors with a slider of photographs of smiling children. The menu contains a link to “Meet Our Practitioners.” Which takes you to a page with a picture of each physician, their name, favorite color, and famous cartoon character. It’s a terrific approach to make a potentially frightening issue more welcoming and entertaining.

On the upper side of the website, the bar allows you to pay bills. The about us website has detailed information about their hospital and its mission.

13. PeterMac 

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A medical center, PeterMac is widely regarded as Australia’s foremost cancer research, education, and treatment facility. The website has a comprehensive menu with categories and sub-categories. PeterMac’s website has a responsive design and good performance. 

It contains beautiful fonts, and the purple color combination makes the site stand out. This website also includes diverse languages, which is not always the case with medical practice website design. They also have a blog with a variety of topics covered to attract new users by search engines.

14. Virtua Health

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The branding and images on Virtua Health’s website are pretty impressive. The content is provided in a simple yet exciting style. To highlight the benefits of their organization and the stories of the people they help. Their homepage includes image galleries and unique iconography.

This theme has a clean and easy-to-navigate interface. Recent blog entries and social media posts keep the content fresh and engaging for returning readers. The donation page is in a minimalistic style, with a lovely header image and simple form fields.

15. VIDANT HEALTH

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The use of bright colors and joyous imagery by Vidant Health offers a welcoming appeal for a hospice website. The entire web design is really attractive, and the layout is simple. The content is consumable for readers due to the excellent balance of text and visuals.

Their website has a “Pay my bills” feature, highlighted at the top right of the navigation menu. The News and Events page is blog format, making it simple for Vidant to submit frequent updates.

16. Cleveland Clinic

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The white tagline above a photograph of a medical employee following successful treatment reads, “Access Anytime, Anywhere.” That’s how you make one of the country’s top institutions less frightening and more approachable. 

The buttons for FIND A DOCTOR, GET DIRECTIONS, and APPOINTMENTS & ACCESS are prominent but not flashy in color or type. The News and Events page is in a blog-type format. Whether you want to read a specialist’s bio, download directions, or book appointments, this site makes it simple and friendly.

17. Venturi Healthcare

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Venturi Healthcare’s website is immaculate and minimalistic. The breathtaking banner photos appeal to the organization’s Burnaby. Also, the website’s white space usage helps break up the content and graphics in an easy-to-follow manner. As well, the typographic design and color palette contributes to the organization’s branding.

Venturi does an excellent job of directing users through their website’s material. The website design has a straightforward navigation menu and a bold call-to-action in the header.

18. SR Split Rock

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The SR Split Rock homepage grabs your attention right away with an eye-catching banner highlighting their objective. The objective of the health facility is prominently presented, and the navigation is easy. That makes it simple for patients to explore the site. 

The branding is what really sticks out on the site. It is spotless and crisp, with the fonts and colors complementing the logo design perfectly. SR split rock employs image galleries and testimonial sliders on the homepage to lead site visitors through their offerings.

19. Harlem Center

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The bright, eye-catching design communicates a positive message and high-quality positive imagery across the site. In addition, the website contains information about their services and a timetable. There is also extensive information on a variety of physical issues.

It is one of the top medical practice website design due to its relaxing color schemes and welcoming pictures. This alleviates the patient’s concerns. Plus, the site is mobile-friendly and offers a superb user experience.

20. Avera

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Avera’s website successfully represents competency and value delivery. The above-the-fold region of their website allows you to discover everything. That includes a location, acquiring doctor information, access portals, and paying bills. Their phone number prominently displays in the top navigation bar. This icon is interactive, allowing visitors to call immediately from their website.

One of their website’s most prominent features is its lack of clutter. It successfully emphasizes the necessary actions that they want their visitors to take. As a result, a massive portion of their monthly visitors converts.

21. Acute Medical Services

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This site made our list because of its dynamic homepage banner, stunning graphics, and amazing background. The design further nourishes by the use of powerful wording in the banners. In addition, the high-quality background of the website complements the content and color design on each page. 

Everything is provided in great detail to ensure that visitors receive the information they seek. Because of its basic, clean design, its webpage prioritizes engagement over other things. At the lower right, quick connections to important information and emergency contacts are highlighted.

Conclusion

Many private hospitals have mediocre and unhelpful websites. A well-designed website will set you apart in this market. Unlike other businesses that utilize social media to generate buzz, healthcare providers want a website to assist people in distress.

Each of the healthcare websites described here focuses on usability and has a practical design philosophy. That makes them the top medical and hospital websites. If you work in the medical field, these are excellent inspirations for your website.

10 Law Firm Marketing Ideas to Expand Your Business

Word of mouth advertising can only take your law firm so far. If you do not take advantage of at least a couple inbound marketing methods…

Word of mouth advertising can only take your law firm so far. 

If you do not take advantage of at least a couple inbound law firm marketing methods as detailed below, it is only a matter of time until your client list shrinks, potentially to the point that you question the viability of your business. 

Here are the 10 Best Law Firm Marketing Tactics

  1. Website Marketing
  2. Content Marketing
  3. Search Engine Optimization (SEO)
  4. Search Engine Marketing / PPC
  5. Social Media Marketing
  6. Video Marketing
  7. Email Marketing
  8. Marketing Automation
  9. Display Ads
  10. Other Traditional Methods of Marketing

1. Website Marketing

Though your law firm’s reputation in the community is certainly important, a growing number of people are turning to the web to find local legal practitioners. 

If your website does not look amazing, function flawlessly on mobile devices and reinforce your value offering, it must be enhanced. 

Your law firm’s website is an extremely valuable tool. You must treat it as such!

Visitors should be able to navigate your law firm website with ease, regardless of whether they are using a desktop computer or a smartphone.

law firm digital marketing

Make sure to include a section about your law firm’s attorneys to help develop rapport between your legal practitioners and online visitors. 

Finally, your website should have a blog with helpful and insightful posts updated at least once per month, with keywords that fit your niche, at a bare minimum. 

If you do not have the time, writing chops or interest in regularly updating your law firm’s blog, hire a SEO writer to do the work on your behalf. 

The blog content should include keywords and key phrases your target audience is most likely to search the web for. 

Mix in some local identifiers including:

·      Your law firm’s city name
·      The names of local neighborhoods
·      Nicknames for your city and nearby neighborhoods
·      Local street names

The local identifiers listed above might seem like subtleties yet they actually matter a great deal in the context of search engine optimization, commonly referred to as SEO

The right keyword saturation rate along with local identifiers really will help your law firm jump up the search engine results pages (SERPs), providing your website with much-needed visibility that ultimately benefits your bottom line.

seo for law firms

2. Content Marketing

The content on your blog, website, social media and other parts of your law firm digital marketing should be crafted in a careful manner – by someone who knows your industry well.

Aside from the keywords, key phrases and local identifiers detailed above, your online content should also help solve client problems or at least provide helpful insight. 

Continue to provide your target audience with a steady stream of reliable, information-packed content and you will maximize the chances of converting them into paying clients. 

Your content must be tailored to your target audience while simultaneously positioning your law firm as a legitimate authority. 

This is your opportunity to flex your intellectual muscle, put your legal prowess on display for locals to see and communicate your value offering. 

However, it is a mistake to use legalese in your content in an attempt to create the impression that your team is especially savvy. Use plain English! Write so everyday people can understand in order to develop the all-important rapport with these prospective clients. 

Generate meaningful content tailored to your target audience using layman’s terms anyone can understand and it just might be re-posted, re-tweeted and liked to the point that it goes viral.

A viral piece of online content will put your law firm squarely in the spotlight. Ultimately generating that much more business as time progresses. 

Content marketing is key as a digital marketing strategy.

seo for law firm marketing

3. Search Engine Optimization (SEO)

As explained above, the subtleties of your law firm’s online content matter a great deal. 

The inclusion of specific keywords and key phrases along with local identifiers have the potential to transform an ineffective piece of content into one that generates ongoing business across posterity. 

Crafted properly your online content really is the gift that keeps on giving. For months, weeks and years into the future.

However, this is not to say you should overload your online content with keywords and key phrases.  Google and other search engines punish websites that use an excessive number of keywords and key phrases. 

When in doubt, consult with a SEO or digital marketing specialist to ensure your online content features the right keywords, key phrases and local identifiers at the optimal saturation rate. 

Every aspect of your law firm’s online footprint should include SEO. When locals search for legal services in the area with one or several of the keywords relevant to your firm, your website will appear in the first couple pages of search engine results.

Continue with your SEO push as time progresses and your law firm website just might make it onto the first page of Google search engine results.  Ideally, your law firm website will be “above the fold.” Meaning it appears in the upper half of the first page of search engine results after the online query is performed.

PPC for law firms

4. Search Engine Marketing / PPC

While the SEO detailed above is centered on generating organic traffic to your law firm website, search engine marketing or SEM for short, is centered on paid traffic.  Pay-per-click (PPC) advertising is extremely effective when done well.

This approach to web advertising involves paying in order for the website to appear on Google and other search engines.  However, you only pay for the number of clicks your ads receive. If you are interested in SEM/PPC, begin by performing a competitive analysis to determine what is already out there.

This way, you will understand what your law firm has to do differently in order to emerge from the pack.  As an example, it might make sense to run PPC ads based on geographical data. 

social media marketing for law firms

5. Social Media Marketing

Your law firm must be active on social media channels. Particularly Facebook and LinkedIn.

Nowadays, Facebook is just as much about businesses connecting with prospective clients as it is about socializing in a virtual realm. Update your social media profiles with insightful, helpful and informative information at least once per week. 

Interact with those who comment on your posts, ask questions, etc. to make it clear your law firm cares about its audience. 

The relationships you build through social media platforms have the potential to boost your bottom line. 

However, the results won’t show right away. Continue to engage with others on social media and business will spike in due time.  It might even make sense to pay for ads to appear on the feeds of locals in your law firm’s zip code as well as neighboring zip codes. 

Paying for such social media ads puts your law firm’s name in front of locals who might need your legal services at the moment or at some point in the future.

video marketing for law firms

6. Video Marketing

Embedded videos as well as videos posted to your law firm’s YouTube channel have the potential to serve as invaluable law firm marketing tools. 

However, if you embrace this approach to inbound law firm digital marketing, be sure to keep the videos brief.

Your videos should capture attention quickly and move from point-to-point fairly rapidly. Make sure to do your research on what your audience wants to learn about. Then do you best to educate in an entertaining manner.

This is precisely why nearly three-quarters of all business videos posted to the web in 2019 were under two minutes in length.

Your law firm marketing videos will generate rapport with your target audience if you include the partners or at least one or two associate attorneys in the footage.  Consider showing the interior of your law firm office to give prospective clients an idea of what it will be like to visit the office. 

7. Email Marketing

Include a sign-up form for your email list in your call-to-action. This way, components of your online footprint and you will have quite the convenient means of remaining in contact with clients. 

However, if your emails are too sales-oriented or do not provide any sort of insight/assistance, your audience will tune them out.

Send an informative email more often than a promotional one. You’ll find your open rates will increase. You’ll become a trusted authority to your readers – and when they need a lawyer – you’ll be top of mind.

email marketing law firms

8. Marketing Automation

Attorneys and law firm managers who are short on time or looking for a hands-off approach to advertising will find law firm digital marketing automation quite helpful. 

This tech empowers attorneys and law firm managers to coordinate the transmission of emails at specific intervals.

This way, you can transmit marketing messages and other materials in a pre-determined, automated manner that suits your law firm’s unique aims. 

In fact, marketing automation has advanced to the point that it is now possible for email fields to be auto-filled with information. It’s even tailored to specific clients so you do not have to invest your limited time in writing individualized emails. 

Customer relationship management software (CRM) is also available to automate everything from lead management to lead nurturing, phone calls, customer support and beyond. 

Invest in a CRM program and you will no longer have to shoulder the burden of these responsibilities on your own. Instead, the software will do the brunt of the work on your behalf.

marketing automation law firm

9. Display Ads

Display ads might seem a bit outdated. Especially for those who have been using the web for advertising since its infancy. Yet, they are still quite effective.  Such advertisement banners will tout your law firm with:

·      Text
·      Images
·      Video
·      Audio
·      Flash

Such paid ads are certainly an overt means of advertising your web firm yet they will ramp up your online traffic, helping you land that many more clients in need of legal counsel. 

Remarketing ads are also worth consideration.  This Google Ads service is a second chance of sorts that empowers you to go back to convert website leads/visitors with the use of targeted ads. 

Such ads are designed to enhance brand awareness to the point that leads are converted into paying customers. If you are worried that web users might block your ads, don’t fret.  Ad blocking is not as common place as most assume. According to Key Medium, only about 10% of all ads are blocked.

display ads law firm

10. Other Traditional Methods of Marketing

The inbound marketing techniques detailed above are large pieces of the modern day law firm marketing puzzle.  However, they are only some of the essential pieces.

The remainder of the puzzle is pieced together with the prudent use of traditional outbound advertising methods.  Combine the forementioned inbound marketing strategies with conventional outbound advertising methods and you will maximize your impact on your target audience.

After all, some people are not heavy web or social media users.  You will need traditional ads to reach these individuals. 

Every traditional outbound law firm marketing channel is worth considering:

·      TV
·      Radio
·      Local newspapers
·      Local magazines
·      Billboards

These conventional inbound marketing channels will significantly bolster your law firm’s brand awareness in the local community. 

These ads will be seen by community members who might not spend an abundance of time on the internet.

Those who are not exposed to your inbound ads will likely see your conventional outbound ads around town or on local media. They’ll immediately think of your law firm when they need legal services. 

Just be sure to include your law firm’s web address at the bottom of your traditional outbound advertisements. Now, those who see these ads can check out your firm online. 

Even if only half of those who see your traditional outbound ads end up visiting your law firm’s website, it is reason to celebrate. 

These web visitors will likely check out your law firm’s blog, social media and various pages on your website. In other words, your inbound and outbound ads have the potential to reinforce one another to garner ongoing interest in your legal services.

traditional marketing law firm

Continue Experimenting With Your Law Firm Marketing Until You Find the Right Mix

Merely implementing one of the law firm marketing strategies detailed above might not suffice.  Your law firm will likely need multiple inbound marketing methods in combination with one or a few conventional outbound advertising methods in order to maximize your client base. 

Continue to tinker with your marketing strategy as time progresses and you will find the right mix that yields the optimal results in due time.

6 Must-Haves for Great Hospitality Marketing

Discover all the must-have elements of Hospitality Marketing and learn Crucial Marketing Tactics to Grow your Business

As the 2020s have gotten underway, the hospitality industry is perched on the verge of a resurgence. Now is a smart time to reevaluate the marketing strategy your hospitality business is using. What components does a great hospitality marketing plan have?

Here are the must-have elements of hospitality marketing:

  • A well-built website
  • Abundant reviews and testimonials
  • First-page Google ranking
  • Paid media
  • Fresh branding
  • Email marketing

Whether it’s one of the above areas your current marketing strategies lack or several, you’re going to want to keep reading. In this guide, we’ll talk further about hospitality marketing and then delve deeper into the above crucial marketing tactics. 

Let’s get started.

What Is Hospitality Marketing?

We’ll begin with a definition of hospitality marketing. 

Hospitality marketing is a form of marketing that’s centered on improving customer satisfaction, which is truly the heart and soul of the hospitality industry. 

Whether your hospitality business focuses on travel and tourism, food and drink, or accommodations, the marketing tactics you use will build awareness, promote services, increase revenue, and boost customer conversions.

How to Get More Bookings for your Hotel

How Can I Get More Bookings?

Is your hotel looking to increase its bookings through this year and into the next? Hospitality marketing and the tactics we’ll delve into ahead are the best way to do that. 

You can also employ the following marketing techniques. 

Word of Mouth Marketing

In today’s technological age, word-of-mouth marketing tends to get discounted, which is a mistake. Word-of-mouth promotions remain a viable way to increase brand awareness and position your hotel positively in the eyes of potential customers.

Plus, best of all, word-of-mouth marketing is free and hands-off. The customers and leads practically do all the work for you.

How does a hotel start a word-of-mouth marketing campaign? Here are some strategies to implement.

  • Create share-worthy experiences: When staying at your hotel is so good that guests just have to share their experiences, word-of-mouth promotions will usually follow. Determining what makes an experience share-worthy will vary based on your audience segments. Above all else, make sure that what you’re doing is customer-centric yet unique.
  • Incentivize your audience: Although most consumers don’t necessarily realize that they’re engaging in word-of-mouth marketing by sharing their experiences, for those that do, they’ll wonder what’s in it for them. Whether you offer your customers a free gift, a special discount code, or a free night at the hotel, make it worth their while to promote you.
  • Utilize user-generated content: User-generated content or UGC is a great way to get your word-of-mouth marketing campaign rolling. Whether users post photos at your hotel with a hashtag or they make a video reviewing their experience, share it all!

Differentiate Your Hotel 

Hospitality marketing is all about what makes you stand out from the competition, so you must know what that is. You can’t say it’s your approach to customer service, as any hotel would say that about themselves. What is it really that sets you apart?

Perhaps your hotel is in a historic town or it’s one of the most eco-friendly buildings in your state. These are the qualities that make your hotel special, so harness them! 

6 Components of a Hospitality Marketing Plan

6 Components of a Hospitality Marketing Plan

Now that you’re thinking of ways to get people talking about your hotel, it’s time to create a comprehensive hospitality marketing plan. Per the intro, here are the 6 must-have parts of that plan. 

Have a Great Website

Today’s consumer expects every business big or small to have a full-bodied website. You need an appealing homepage that will captivate a user’s attention when they land on it. An about page will inform the site visitor of your hotel’s history and its staff.

Your site should make it easy for users to schedule a stay at your hotel. Perhaps you add a CTA button that reads “book now” (or something to that effect) that hovers above the fold even as the user navigates through your site.

Provide several links and CTA buttons for booking a stay. This way, no matter where on your website a visitor lands, you can gain their business. 

You also want to make it easy for site visitors to connect with you, so post your social media handles and other contact information in an accessible part of the site.

Your website should have forms such as opt-in forms to capture a lead’s contact information. You can also use lead magnets. 

Make sure as well that your website is mobile-optimized, meaning it’s accessible in its original form for mobile users. If your text placement is off, the images are misaligned, or the user experience is generally bad on mobile devices, you could lose out on potential customers. 

If you need some ideas for how to design your hospitality website, this post courtesy of our blog should inspire you.

great hospitality website

Get Good Reviews

The next part of your hospitality marketing plan is to garner positive reviews. While building a website is an active component of your marketing plan, reviews are more passive. 

That being said, everything your hotel does from the moment a customer walks through the door to when they leave your parking lot will influence the kind of reviews your customers will leave.

In taking a customer-centric approach, think of how you can make a customer’s hotel experience better every step of the way. For example, instead of the customers having to open the doors to the lobby themselves, perhaps you hire someone to do it for them. 

The front-desk service should be amiable and knowledgeable so guests feel welcome to go to the front desk anytime, not only to check in or out. Perhaps you provide pamphlets on local attractions, or you ask your guests while they’re checking in if they’d like recommendations on activities. 

Hotel rooms should be kept clean, as this is the least your customers expect out of you. To surpass their expectations, you could have staff fold towels in the shape of an animal and then put the towel art on the bed. You could even let guests take home the soap or shampoo. 

The above examples are only a smattering of ways you can make the hotel experience a positive one for all your guests. When guests are pleased with your level of service, they’re more willing to leave testimonials and reviews. You can anticipate these reviews will be positive.  

If you’re not getting as many reviews as you want, send text messages or emails after a customer’s stay asking them to leave a review. Incentives such as discount codes can increase the number of reviews you receive. 

When you get a positive review, be sure to comment on it. This reinforces your passion for customer service and will further cement your reputation in the mind of your customers. 

hospitality reviews

Rank Well on Google

Another must-have in your hospitality marketing plan is a high Google ranking. Ideally, you want that first slot on the first page when a user looks up hotels in your city or town. The problem is that all your competition wants the same. 

So how do you rank well on Google? You have plenty of tactics to employ, so let’s talk about them now.

  • Work on your on-page SEO: Your website is instrumental in increasing your Google rank. Your keyword should be in the first part of your title tag, as Google currently favors the first few words of this tag. 
  • Take advantage of LSI keywords: Latent Semantic Indexing or LSI keywords aren’t the main keywords themselves, but related terms. Although on their own, LSI keywords don’t seem like much, when you add them up, they tell Google that your topic is hospitality. 
  • Don’t lag behind: Test your website loading speed. A slow-loading site will not rank on the first page of Google.
  • Master search intent: Write content that accounts for search intent. In other words, why is someone searching for what they’re searching for? If you can anticipate and fulfill search intent, your Google page rank can go up.
  • Produce high-quality content: The content that goes on your website should be sharable and valuable. This way, people will want to link to it. Long-form content is one such example, as are videos, flowcharts, and infographics. 

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10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Build Paid Media Campaigns

Another tactic to have up your sleeve for your hospitality marketing campaign is taking advantage of paid media. This form of digital marketing is promotional, encompassing content such as paid social media posts, display ads, video ads, and paid search results.

The key when using paid media is that your ad should look as native as possible. That doesn’t mean solely blending into the social media platform of choice, but your ad can’t feel like an ad. 

People don’t like ads. According to video resource Wave.video, in a survey of 1,015 people, up to 90 percent admitted they skip the pre-roll video ads. If they can’t skip the ad, these people will use different sources rather than watch an unskippable ad. 

You want people to pay attention to your paid media, which means producing content with the feel of a social media post.

Paid media is a great avenue for retargeting or going after a potential audience group for a second go-around. Although it’s tempting to reintroduce the ad you used the first time around, that’s not going to be effective.

Instead, your paid marketing campaign must keep retargeting ads fresh. This can cause leads to give your hotel another look. 

hospitality website

Have Fresh Branding

Businesses must have a brand, so if you don’t know yours, now is a good time to create one. We recommend a brand guide as part of your hospitality marketing, which will help you solidify your hotel’s brand. 

What goes into a brand guide? First, you need a mission statement for your hotel. Then write a vision statement, which is future-minded. You currently provide your visitors a great experience. How can you make that experience even better? Where do you want your hospitality business to go?

Then break down your target audience. You should have information on your audience courtesy of market research. If you haven’t surveyed and segmented your audience, you need to do that now.

Then you can begin to identify the personality trademarks of your brand. Is your hotel a friendly brand? More than likely, yes, but maybe you’re not so funny. Do you have a quirky side or are you more upscale? Choose three personality traits to start with. 

Finish writing your brand guide by determining your hotel’s values or guiding principles. These are pillars of your successful hospitality business that your staff upholds every day.

Once you understand your brand, then it’s about communicating it effectively and consistently. If you have several members on your social media team or 10 sales reps who respond to emails, all communications must embody the brand. 

Falling off-brand can hurt your reputation and cause you to lose customers. 

hospitality email marketing

Use Email Marketing

Our last hospitality marketing strategy is this: use email marketing. We talked earlier about the importance of opt-in forms on your website to build your email list. Once you have a sizable email list, it’s time to start sending them content.

Besides the initial welcome email, you should have a monthly or quarterly newsletter that informs your audience of what’s occurring within the hotel. Don’t make the newsletter dry and boring though, as then your audience won’t care. 

Keep the content exciting. Perhaps you can present behind-the-scenes views of your hotel and other exclusives that aren’t available on social media. This will drum up more interest in reading your newsletter.

Email your audience offers and deals as well. You can personalize these discounts to make them even more irresistible. On a customer’s birthday, for instance, they get a special discount code that’s only good for a month. 

All emails should be segmented according to your audience data. You also want to personalize email content whenever you can. Automation makes it easy to send emails all day and night long without physically having to sit at a desk and do it. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Conclusion  

Hospitality marketing strengthens your brand and your commitment to customer service. The 6 measures we discussed today can improve your hotel’s visibility, increase your customer base, and pad your sales.

If you need help getting your hospitality marketing campaign off the ground, count on us at Mediaboom. We’re a digital marketing agency that provides website design, advertising, and marketing services for industries like hospitality and healthcare. With our guidance, your hotel can achieve more of your marketing goals. 

Plastic Surgery Marketing Services – 9 Dynamic Strategies

The Pew Research Center states that one in every four Americans is consistently online, and 77 percent go online regularly.

As online activity among Americans rises, independent plastic surgery practice marketing strategies must include digital marketing.

To help your patients find your services online, follow the tips and tactics discussed in this blog post.

What are Plastic Surgery Marketing Services?

Plastic surgery marketing services is a program for plastic surgery practice marketing to attract and keep patients. This strategy includes SEO, paid ads, reputation management, social networks, and other means. These services include:

  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • PPC & Social Media Advertising
  • High Converting Website
  • Marketing Automation
  • Remarketing
  • Influencer Marketing
  • Consistent Branding
Plastic Surgery Marketing Services

How Do You Market Plastic Surgery? 

Grow your plastic surgery practice marketing with these strategies:

  • Build a website with a blog: Website marketing with a blog is the deliberate promotion of a website to get more target visitors. More traffic to a website implies more possibilities to present your value offer to potential clients. Blogging is perfect for marketing because it provides new information to bring people back and allows customers and businesses to engage.
  • Social Media: Social media marketing allows businesses to connect with existing clients and achieve new ones while promoting their brand, goal, or style. According to studies, social media alone has contributed to a 31% increase in plastic surgery demand.
  • Paid Social Media Advertising: Paid social media ads to target a specific sub-audience by placing ads or sponsored marketing content on major social media platforms. Social media advertising allows you to reach out to people who might not have noticed your post typically while also raising product and brand recognition.

9 Impactful Strategies for Plastic Surgery Marketing Services

Before picking a clinic in such a competitive industry, people consider pricing, convenience, advantages, and credibility.

So, what’s the best approach for you to stay ahead of the competition? Of course, marketing will always be the solution.

We’ve compiled a list of 9 plastic surgery practice marketing strategies to apply to your marketing campaign to get new clients and scale your business.

Plastic Surgery Marketing Services

Content Marketing

Content marketing is a proactive marketing technique that focuses on developing and distributing valuable, practical, and consistent content to get and maintain a target audience — and, eventually, drive profitable client action. 

You should concentrate on producing relevant content that is useful to your potential customers. To achieve this, you must be specific in telling your visitors about the types of services you provide. 

You must offer this content because it will plant the seeds that will gradually grow into a need to learn more about different programs.

Search Engine Optimized Blog

Blogs have shown to be an extremely efficient marketing tool for plastic surgery marketing services. According to Oberlo, Google gets about 3.5 billion queries per day. 

Likewise, intergrowth reveals that 68 percent of online client queries start with a search engine. Furthermore, over 80% of online sales come organically.

You should focus on SEO for your blog to drive traffic to your clinic using the following strategies:

  • Include your 1–2 keywords in suitable positions within your article.
  • Optimize your meta description and make maximum use of available space.
  • Verify that your blog is mobile-friendly and responsive.
  • Image alt text can help you optimize your photographs.

Behind the Scenes/Informative Videos

By 2022, videos are predicted to contribute to more than 82% of internet traffic.

Mark Zuckerberg accurately guessed that videos would become a megatrend. Instead, videos have expanded on social media, with promotional video content increasing 99% on YouTube and 258% on Facebook alone between 2016 and 2017.

Include videos in your content marketing plan. For example, shoot a few reviews or behind-the-scenes videos or give out advice or other informative videos to benefit your audience.

Behind the scenes makes your audience feel special by allowing them to have a deeper grasp of everything that goes into your business and identifies you.

Email Marketing

Email Marketing

Email marketing is a powerful marketing platform that uses email to boost up your plastic surgery marketing.

Adding it into your marketing automation efforts can help make your customers aware of your latest products or services.

According to Emma, relevant, interactive emails generate 18 times the income of widely broadcasted ones.

You should use your email marketing strategy in coordination with your website and social media. It can be used to nurture leads and help you target a particular group of clients.

Engage Your Customers with a Weekly Newsletter

A weekly email newsletter is the most effective plastic surgery practice for marketing your brand. According to a Monetate study, email marketing leads 4.24 percent of visitors to make a sale. In comparison, search engines account for 2.49 percent. 

Send Special Offers in Exchange for an Email

We’ve all set up email accounts gathering hundreds of spam emails every day. Finally, we’ve learned our lesson.

We’re a little pickier, but that doesn’t mean we wouldn’t join up for something that offers us some form of incentive.

So, to increase your subscriber list, offer special deals in exchange for an email address.

We can call it a “Bribe.” It may be a cliche, but “if you massage my neck, I’ll massage yours.” It’s an influential figure of speech in this case.

social media marketing

Social Media Marketing

Social media is a cosmetic surgeon’s best friend! According to studies, social media has the most significant influence on a person’s decision to get plastic surgery, particularly for women.

This suggests that your audience is likely to be keen social media users, therefore using social networks.

As a result, social media is more likely than any other digital marketing channel to help you find your target market.

In essence, to become a successful social media marketer, you have to:

Be Personal

You should keep in mind that social media is a two-way street. It must be interactive. This isn’t your typical digital billboard. Personalization is the key.

You should pay attention to what your followers have to say.

Show Transformations & Testimonials

You are likely to receive some precious responses over time.

These will not only make you happy, but they will also serve as significant advertising elements for your plastic surgery marketing services. 

Highlight your good ratings by putting small quotes from them throughout your landing page design.

Download Our Latest Whitepaper

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Pay Per Click & Social Media Advertising

Pay-per-click advertising allows you to get your advertisements in front of only your chosen audience. This is done using keywords and Google AdWords.

If your income is less than $5 million, the Small Business Administration recommends spending 7 to 8% of your yearly revenue on advertising.

When people search in your field of expertise, they will come across your marketing campaign. Many people who look at it will find it appealing. 

Google Ads 

Google Ads is keyword-driven, which means you would choose keywords in the plastic surgery market and then bid on them.

The value of your bid should be determined by the amount of money you would pay for the advertisement.

Therefore, your bid value, as well as Google’s Quality Score, plays a role in determining ad placement.

According to advertising provider WordStream, the average CPC pricing for Google Ads in the United States is $2.32 regardless of industry.

Youtube Ads

Video ads are an increasingly popular sort of marketing. According to Oberlo, videos are the most popular sort of material that people see on social media.

So you can choose to promote on YouTube or another video social media network.

For a video advertisement, the shorter, the better. Therefore, intend for about 15 seconds in length, as these videos are short enough that viewers will not skip them.

Your video ads can now be used on Facebook in-stream and Instagram.

Make Your Advertising “Native”

You can also consider using native advertising to increase your exposure. This is a modern, digitized version of traditional marketing.

You pay a charge to have part of your content on some other internet site where users from your target market are known to come in massive amounts.

Ads Seem Like Organic, Personal Content

Your ads should look personal and organic to your audience, not boost your post higher and get more clicks because it can become difficult for some people to trust sponsored sites.

website plastic surgery

Have a High-Converting Website

As Paul Cookson says, websites promote you 24/7, unlike any employee you could ever hire!

This should no longer amaze anyone. You should understand the value of having a website by now.

People nowadays are too lazy to look up a plastic surgery clinic in the phone book or visit a physical clinic if they merely want to inquire.

Before attending the clinic, everyone conducts basic research online. Because most activities are now conducted online, firms must be present online.

Remember to put all of your contact information on your website, in addition to your home page, services page, about page, and so on.

This includes your name, phone number, email, any social media profiles, and clinic address.

Have Strong Call-to-Actions

A powerful call to action attracts your readers and customers to take action. For example, click a button, provide your email address or phone for a free consultation. 

In return for entering your marketing funnel, they receive something worthwhile, usually information.

Marketing Automation

Marketing automation is the use of technologies to automate marketing tasks.

For example, many marketing teams automate routine tasks like social media publishing, email marketing, and even advertising campaigns. 

Not only for efficiency but also to deliver a more personalized experience for their clients. The marketing automation system enhances these activities.

Drip Campaigns

Drip campaigns are collections of emails that are sent out automatically based on specific timeframes or user input. 

A drip email is drawn from a list of previously produced emails; there is no need to write and send to everyone individually.

CRM Software

A CRM platform allows you to maintain contact information for customers. Identify sales possibilities, track service issues, and manage marketing campaigns all in one place. 

Also, make information about every client interaction accessible to anyone in your business who may want it.

Plastic Surgery Practice Marketing Tips

Remarketing

Remarketing is a method of reaching out to people who have previously connected with your website.

It enables you to carefully place your advertisements in front of these audiences when they explore Google or its partner websites, either increasing brand recognition or reminding those people to make purchases.

Retarget Web Visitors with Google & Facebook

When people visit your website, their browser leaves a cookie or pixel on their device. That allows you to display advertisements on Facebook and Google again in which they arrive from the same browser.

Influencer Marketing

Influencer marketing is a method for businesses to promote their services by obtaining endorsements or referrals from internet influencers and content providers.

The bulk of influencers are found on social media and blogs. 

However, other creators such as podcast broadcasters are also considerable. Influencer marketing is frequently used as part of brand awareness initiatives, but it can also result in many leads and purchases.

Find Social Media Influencers to Promote Your Practice

Depending on the medium you want to market, there are tools available to help you locate influencers in your industry.

InfluenceGrid can help you locate TikTok influencers, while Awario can help you find influencers over several platforms.

Download Our Latest Whitepaper

12 Ways to Drive Traffic To Your MedSpa Website

Looking for better ways to bring in new clients? Get insights into growing your medical spa business, attracting new clients, and increasing the awareness of your brand in this 12 step guide.

Be Extremely Consistent with Your Branding

Brand consistency is the rhythm of expression that impacts how people perceive your company. The more constant your messaging, the more solid your branding – whether through words, design, offerings, or point of view. 

Your brand should raise user’s awareness while also building loyalty.

Have a Brand Guide

A brand style guide serves as a critical piece that enables content creators to communicate a consistent message to their audience. That makes it an excellent resource for developing consistent, on-brand content. 

Your brand style guide conveys your company’s design principles to everyone in your organization.

In addition, style guides may help marketing campaigns by confirming that all messaging is authentic to the objective of your business.

Conclusion

The moment has come to boost your brand! However, relying just on superior tactics to attract more people cannot ensure growth, especially when competitors in your area guarantee the same, if not worse, service.

Our marketing services at Mediaboom can help your plastic surgery business achieve the outcomes it deserves. Website design, advertising, digital marketing, and other services are available through us.

B2B Content Marketing Agency – What They Can Do For You

The right B2B Content Marketing Agency can help you in getting results with your business and your brand growth: discover our services!

Deciding to work with a B2B content marketing agency is a huge step for your business. But, is content marketing even worth it? And should you hire an agency to help?

The short answer to both questions: absolutely, if you want to get powerful results. Let’s dive into B2B content marketing and why finding the right agency to work with is so important. 

What is a B2B Content Marketing Agency? 

A B2B content marketing agency employs a group of professionals who help business-to-businesses companies optimize their inbound marketing strategy. Specifically, they help get your content in front of potential leads via organic and paid marketing strategies. 

Read on to learn what exactly those strategies are and how they help grow your business. 

Content Marketing Agency

What a B2B Content Marketing Agency Can Do

The right B2B content marketing agency can do a lot for your inbound strategy. Here are some key actions they can help with. 

Generating Leads

How would you like leads to come to you organically? A B2B content marketing agency will help you make this happen. They’ll help plan, create, and promote content that helps people come to you. This includes: 

  • Creating a content calendar for strategic content creation 
  • Researching which blog topics will attract leads to your website
  • Assisting in planning and produce video content, audio content, and other relevant forms of lead generating content 

These strategies help qualified leads see your content, increasing brand awareness and relevance in the marketplace

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Creating Retargeting Funnels 

Another perk of working with a B2B content marketing agency is they’ll help you create and optimize retargeting funnels, which help you stay relevant to your leads. They’ll help plan, create, and execute relevant retargeting ads and monitor how they’re converting. 

Statistics show that 70% of consumers are more likely to convert with retargeting, so if you aren’t doing this already, you could be letting valuable leads get away. 

Grow Your Email List

Email marketing is just as relevant in the B2B world as the B2C world. In fact, statistics show that 59% of B2B marketers cite email as their top channel for revenue generation. 

Email is an incredibly valuable marketing channel, but to capitalize on it properly, you need to do a lot of planning, testing, and data analysis. Part of that planning is coming up with lead generators to grow your email list. These lead generators include:

  • White pages and industry reports 
  • Free resources
  • Free templates
  • Pre-recorded webinars/helpful video series 
  • Newsletters

Do you have time to plan, create, and execute on these email lead generation strategies? A B2B content marketing agency can not only help you create these lead generators, but also monitor their performance

Brand Awareness

Increase Brand Awareness

One of the goals for any content marketing plan should be to increase brand awareness. But what exactly does that mean, and how can you measure it? 

A B2B content marketing agency will take all the guesswork out of increasing brand awareness by coming up with effective content strategies and establishing tangible ways to track results

That way, you get clear answers as to whether your business is getting seen by more people. 

Capitalize on SEO

Having an SEO (search engine optimization) strategy is essential if you want your B2B brand to thrive. Part of that strategy includes creating relevant content that’s targeted and, above all else, useful to users

Creating and promoting the best content possible takes a lot of time and effort, and as a B2B leader, you may be strapped for time as it is. 

If you work with a B2B content marketing agency, you’ll get a dedicated group of professionals who will work on SEO-driven content and utilize other SEO strategies to grow your brand. 

Content Marketing

Why is Content Marketing Important?

Content marketing is important because it does two key things: it helps get your brand’s name in front of more people and it helps your audience solve their problems. It also helps you build trust with your audience and establish your brand as a thought leader in your industry. 

Getting the right content in front of the right people at the right time is truly powerful, and content marketing professionals can help you do that effectively. 

How do you know if a content marketing agency will perform?

Your time and resources are valuable. How do you know the content marketing agency you’re working with will deliver the results you need? How do you ensure you aren’t wasting precious time and money? Here are some key ways to gauge how an agency will perform. 

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Check Reviews 

One of the best things about the internet is that it’s incredibly easy to look up company reviews. Google the B2B content marketing agency you want to work with followed by the word “reviews” and you should see some. You can also look on the company’s Google My Business page to read customer reviews. 

Read Testimonials 

Similar to reviews, testimonials give you key insights into how a content marketing company gets results and treats their clients. If an agency doesn’t have testimonials posted on their website, see if they have case studies or other forms of proof that their services worked for other brands. 

testimonials content marketing

Discuss Expectations and Goals

Having clear expectations and goals set when working with a content marketing agency is critical. That way, you both know what to strive for and how to measure success

Ask About Their Process and Reporting 

Once you define what success looks like, ask the agency what their process is like and how they report. Do they check in daily, weekly, or bi-weekly? How often do they send out reports? How do they calculate conversions? These are all essential things to know to stay in the loop with your content marketing strategy. 

b2b Content Marketing Agency

Should B2B Companies Invest in Content Marketing?

Yes, B2B companies should invest in content marketing. It’s an essential way for B2B businesses to increase brand awareness, establish trust and authority, and improve online visibility. 

Need a B2B Content Marketing Agency?

If you’re searching for the right B2B content marketing agency to work with, come check out Mediaboom. We combine ROI-oriented digital marketing with story-driven advertising to not just meet, but exceed, your marketing goals. Head here to learn how our services can help your brand grow exponentially. 

Why You Should Hire A Video Marketing Agency (2021)

By enlisting the services of a video marketing agency, you can create, polish, and send out into the world quality video content that will connect with your audience…

According to 2020 data from Wyzowl, most consumers, 84 percent, say that they’ve been convinced to buy a product of service by watching a brand’s video. Still, Videonitch says that per minute, 300 hours of video content get uploaded to YouTube, making it quite a crowded market.

video marketing data

If you’re new to the world of making videos as a business or brand, then you may be worried about how you can make impactful videos in 2021.

If you don’t have the knowledge or time to start with this powerful digital marketing tactic, then you may be curious to learn more about video marketing agencies. What services do they offer, and can they really help your business?

We’ll discuss all this and more in this article, so keep reading.

What Is a Video Marketing Agency?

By enlisting the services of a video marketing agency, you can create, polish, and send out into the world quality video content that will connect with your audience. This agency can especially assist you in posting the video to the right channels so you can maximize your views, engagement, and revenue. 

When you hire an agency, the team can work with you to shoot your video if you haven’t done so already. They can also have a hand in editing so you get a clean, polished clip you’ll be excited to share with the world.

content marketing agency

Then we get to the main crux of what an agency can do, and that’s marketing.

Depending on your goals, the agency can put your video on the channels that are best for you. For example, you may have created a personalized clip meant to be sent out to a segment of your email list. The agency will ensure your clip is short, punchy, and worth watching.

How Can a Video Marketing Agency Help Your Business?

Did you know nearly 95 percent of marketers rely on video to market their companies? So says the same data from Wyzowl we mentioned before. That means you can’t afford to be one of the few companies out there not regularly producing great video content for your audience. 

Once you partner with one of these agencies, you’ll realize a myriad of benefits. Let’s talk more about these now.

Increasing Engagement

Whether it’s a qualified lead that just entered the sales funnel or a long-term customer, it’s crucial you engage with and nurture the professional relationship. This keeps the lead or customer on the hook and buying from you longer. 

customer engagement video marketing

It turns out video is a great means of engaging with your audience. You want the kind of sharpened, clean, attention-grabbing content that cuts through the din and really reaches a person, and you can get that through a video marketing agency. 

Generating Brand Trust and Loyalty

When a consumer parts with their hard-earned money, they want to ensure they’re getting a quality product or service. Thus, they typically stick to brands they already know and trust. To get into that exclusive circle, you probably produce blog content that shows your expertise on your industry, right?

By taking it one step further with video, you have the opportunity to build trust with your audience in a novel way. For instance, you can make video tutorials explaining how to use a product of yours or even how it’s troubleshooted. Content of this nature lends itself better to video than written posts, although your site should have both.

brand loyalty video marketing

Once the consumer sees they can trust your company, they’ll buy from you. Through the high-quality products/services you sell, they could become a repeat customer with a lot of loyalty in your brand. 

Introducing Your Company’s Personality

While every company is a professional entity, being professional doesn’t necessarily have to be a synonym for stuffy. If your business has a collective fun personality that you’ve been eager to let out, video could be just the platform you’re looking for. 

Through a video marketing agency, you can feel confident you’re showing just the right amount of personality without coming across as insincere. You can also ensure this more personable direction meshes with your company objectives as a whole.  

Increasing Traffic to Your Social Media or Website

The great thing about video content is it doesn’t have to stay in just one place. Even if you upload a video to YouTube, which millions of people do every day, you can repost the clip to your website, your blog, a landing page, and your social media profiles. 

leads video marketing

It’s easy to embed clips using YouTube, and you can go the good, old-fashioned hyperlinked text route as well. By posting your videos elsewhere, you can drive more traffic where you want it. 

Boosting Brand Awareness 

Who is your company? With so much steep competition from all sides, it can be difficult for a consumer to answer that question. By dedicating yourself to building your brand awareness, it becomes harder and harder to miss your company. 

Video content, especially if it goes viral, can instantly put your business on the map. If you’ve struggled with views on your videos before, a video marketing agency can introduce you to the roadmap for success. 

brand awareness video marketing

Where Video Marketing Can Be Used

One of the best parts about video marketing besides its potential to go viral is that it’s incredibly versatile. Any company can benefit from it, from startups to luxury brands and everyone in between. 

Also, once you make an exemplary video, you can use it in so many ways. Here is an overview of all the places to post or repost your video for max engagement with your audience. 

Website

If you visit the websites of a dozen companies, the chances are good that at least one of them will have a video as their homepage. This is a marketing trend that has caught on in the last year or so and doesn’t seem to be slowing down. 

These videos are often introductory in nature, as you have to consider the site visitor may know next to nothing about your company. In the video, you might see the founder or another key stakeholder talking about their business, its history, and what it does. 

This saves the consumer time. Rather than spend 15 minutes or so clicking and scrolling through the website for information, they can take a couple of minutes and watch a video instead. 

website video marketing

While homepage videos have worked for many a company, there are some pitfalls to avoid. It’s not heavily recommended you let your video autoplay. Rather, allow the lead to find the video themselves and choose to click it if they want to watch. 

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Also, although you have a lot you want to talk about, you have to condense your message into two or three minutes. This can be hard, especially when it comes to curtailing company history, but it has to be done. The longer your video drags on, the more you could hurt engagement. 

YouTube

Yes, you’re uploading your clips to YouTube, but are you marketing correctly on the platform? Everything from the title of your video to the keywords used in the description to the hashtags you choose as well as the thumbnail are all marketing tools. 

For example, YouTube’s description box holds 5,000 characters, and most marketers insert as many as 15 hashtags in the description. They also don’t tend to use the whole 5,000 characters.

 You can brand your videos, such as with a video card that lets you insert a link to your website, your social media, or your online store. This acts as a CTA. 

youtube marketing

When you upload your video is a form of marketing as well. Like you’re supposed to choose specific days and times for email marketing, the same is true of your YouTube uploading schedule. According to Cleancut, on Monday, Tuesday, or Wednesday, you want to upload at 2 p.m. to 4 p.m. For videos posted on Thursday and Friday, try noon to 3 p.m. 

Whereas most people won’t want to open and read your emails on the weekend, they do want to watch YouTube videos. From 9 a.m. to 11 a.m. on Saturdays and Sundays, video engagement may be the highest for the weekend. 

Social Media

YouTube is of itself a social media platform, even if we don’t often lump it in with the big ones like Instagram, Facebook, Twitter, and TikTok. In your social media video marketing campaign, you can and should cross-post your video content when possible.

social media marketing

On Facebook, a video can break up the monotony of the endless scroll. Whether you repost it from YouTube or use Facebook video ads and post natively, Facebook is still a major platform for video. According to 2020 data from Animoto, Facebook is the #1 platform where marketers plan to invest in the next 12 months.

Landing Pages 

The content published on your landing page is carefully written, edited, and then rewritten again. It has to be perfect or close to it, as this could be your only chance to grab a lead and incentivize them to buy. 

Like with your website, there’s no reason to have a text-only landing page when you can pep it up with a video. What’s important here is to avoid redundancy. You don’t want your video to regurgitate the written text, as there’s no point to that.

landing pages marketing

Instead, the landing page video should enhance the value of the page itself. The consumer has spent all this time reading about the product or service, so now show it to them by displaying how it works. You can also reinforce how the product/service solves a need or problem. 

Video landing pages can be incredibly powerful if executed correctly. According to Wyzowl, 84% of marketers say video has helped them generate leads.

Email 

You personalize your emails, agonize over subject lines, and tinker with the language in the body until it sings. All that effort and you may still not be getting the kind of open and click-through rates you want. 

One switch you can try is adding video to your email marketing. Vidyard, a video marketing service, notes how including the term “video” in your subject line alone can boost your open rate by 19 percent. Once consumers see a video thumbnail in the body of your email, they may click it 50 percent more.  

email video marketing

Video in email can also drive traffic and increase sales. Vidyard says more than half of executives who spot a video in an email, 65 percent, will navigate to your site upon finishing the video. Also, over half of consumers, 64 percent, will feel inclined to make a purchase. 

Conclusion 

Video marketing is one of the most valuable tools in a marketer’s arsenal.

Today’s consumers watch more video on YouTube and Facebook than ever before. If you want to begin reaping the many perks of video, such as higher engagement, trust, and increased email open rates, we recommend a video marketing agency. Their innate knowledge of how to produce and promote a video can be what you need to finally take your clips to the top. 

Real Estate Developer Web Design – 13 Stunning Websites

Your website is the first and perhaps the most crucial hook when it comes to real estate developer businesses. In that regard, here are 13 websites that are compassionate about their work, provide assurance, and convert!

1. Proto Homes

Real estate developers websites

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Proto homes website has high-level innovations and offers easy access to your dream apartment. 

They feature customized architectural layouts that entice the visitor to indulge deeper into the webpage, increasing lead generation for real estate developers.

2. Kategora

Real estate developers websites

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Katgora’s real estate developer web design provides you with realistic designed buildings that allow for the most effective use of resources.

Their interface is spot on as they have ensured to maintain the perfect picture to text ratio, making the web page more appealing.

3. GFI Partners

Real estate developers websites

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GFI is one of the most experienced real estate developers in the northeast, and their web design showcases this expertise.

Perfect placement of images and reviews along with quick access services makes their web page stand out in our real estate developer web design list!

4. Jackson Shaw

Real estate developers websites

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Jackson Shaw reflects their unparalleled status as initiators, innovators, and shapers of the businesses. 

While being recognized for the innovative approach found in their crafty designs, their website answers every query the customer might come up with! 

5. Nieuw Bergen

Real estate developers websites

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This real estate developer web design is modern and nature-centered. They provide sophisticated metropolitan life with plenty of green and beautiful elements.

The visual representation of their work makes the visitors even more interested.

6. Samuels & Associates

Real estate developers websites

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Samuel and associate’s websites top off their rivals by turning brick and mortar into memories.

Therefore, effectively converting interesting ideas into innovative architectural spaces. 

The driving force behind them is how they embrace the core values of real estate development and its philanthropy. 

7. Millennium Partner

Real estate developers websites

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Millennium partners not only provide a place to live but also the ways to live in the city. They are great at turning ordinary places into extraordinary ones. 

However, the glamour and sophistication are unparalleled in their architecture.

8. Longpoint

Real estate developers websites

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Their work is based on the idea to make life peaceful, and the Longpoint website is one of the most serene, calm web designs you’ll ever come across!

The long point proceeds in the entrepreneur world with a strong commitment to serving the present needs of today’s consumers. 

9. Composition no.24

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Their real estate developer web design speculates the fundamental literature of the Russian Avant-Garde in interiors in all varieties.

Furthermore, Composition no.24 hasn’t shied away from history and has instead presented a unique combination of the modern and vintage world.

10. Tbilisi Gardens

Real estate developers websites

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Tbilisi Gardens is a project that gives people a warm place to live in the middle of the garden, away from all the distractions of the city. 

Their interior design gives a cozy vibe with all the modern factors required to deliver the best performance.

11. Fisher Brothers

Real estate developers websites

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The fisher brothers have shown unparalleled growth with a keen understanding of the estate development business.

Each of their architects stands more luminous and promising than their previous feat.

Moreover, they are a century strong and still have a promising future in their way.

12. Cross Properties

Real estate developers websites

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The Cross properties are never seen neglecting any step to ensure the new legacy they built outdoes their previous work.

They actively employ construction expertise without overlooking demographic trends to present their work.

13. East End Capital

Real estate developers websites

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East End Capital is an innovative real estate investment firm. It has established an unparalleled reputation with its technology and creativity-driven architects in the market.

Conclusion

It is no easy task to make a suitable, lead-generating website, especially when it comes to market-driven demographic estates. 

If you are interested in marketing services for your real estate development business, MediaBOOM has you covered.

12 Financial Advisor Email Marketing Strategies

Email marketing is an essential way for brands to build relationships with current and potential customers. Email has the power to reach an incredible amount of people. According to Statista, 306 billion emails were sent and received every day around the world in 2020. That number is expected to grow to 376 billion emails in 2025

The most powerful thing about email marketing is the direct access it gives brands to subscribers. If you post something on social media, it may not show up in your audience’s feed due to the platforms’ algorithms.

Even if it does show up, your audience can simply scroll by it. With email, however, your message gets right into their inbox. That’s prime real estate and a great chance for you to make connections with people. 

There’s a balance you must maintain with email marketing, though, as you don’t want to abuse the permission your subscribers have given you to contact them.

That’s why it’s important to have a set email marketing strategy, whether you’re implementing an email nurture campaign or a longer sales campaign for your financial advising services. 

Here are some of the top tips for a successful financial advisor email marketing strategy: 

  1. Check how often you’re emailing 
  2. Write personal emails 
  3. Keep your emails short 
  4. Segment your emails 
  5. Grow your email list with free resources 
  6. Send people what they opted in for 
  7. Always include an unsubscribe link 
  8. Test your subject lines 
  9. Have a valid “reply-to” email address
  10. Look at your email data 
  11. Subscribe to competitors’ email lists 
  12. Be willing to shift your strategy 

Now, let’s go through each of these tips and explain how they can help you build trust with subscribers and land more clients. 

email marketing strategy

Check How Often You’re Emailing 

One of the most important tips for a financial advisor email marketing strategy is to check how often you’re emailing. How often you keep in contact with your email list can determine a number of things, including your email engagement rate and your email subscriber retention rate.

It’s important to find a healthy balance—if you email your list too often, you could bug your email subscribers and cause them to unsubscribe. However, if you don’t email them enough, you risk your subscribers losing interest in your services

So, how do you find the right sending frequency? For starters, take a look at data within the financial advisor industry. Is there any data around how many people like to receive monthly vs. weekly vs. daily emails? If so, utilize that data. 

Another way to figure out the right sending frequency is to observe your unsubscribe rate. If people are frequently unsubscribing or requesting to be taken off your email list, it could be because you’re emailing them too often. If that’s the case, try emailing less frequently and see if your unsubscribe rate improves. 

One of the most effective ways to determine how often to send emails to your list is to simply ask your subscribers how often they want to hear from you.

Email them with a couple of options, such as hearing from you monthly, weekly, or daily. If you use an ESP (email service provider), you may be able to have a checklist embedded right in the email that tags a user’s preference as soon as they select it.

This tactic allows your subscribers to choose how often they get emailed, which can boost your open and click rates as those emails hit their inboxes

Write Personal Emails 

One of the key things to keep in mind with financial advisor email marketing is to write personal emails. It can be tempting to send a generic email to everyone on your list, but if you do this, you lose a chance to personally connect with a subscriber.

Since financial advising is a profession that relies on relationship building, it’s essential you form a personal connection with subscribers whenever possible—including via email. 

Writing personalized emails can also boost your overall email strategy. Here are some statistics to reflect on: 

  • Personalized emails deliver 6x higher transactional rates
  • 74% of marketers said that targeted messages and personalization of emails improves customer engagement rates
  • Segmented personalized automated email messages average 46% higher open rates than normal marketing messages

As a financial adviser, it’s your job to gain your subscribers’ trust and show them you’re the best person to help manage their finances. You can’t do that without forming a personal connection. 

If you’re using an ESP, you should have multiple ways to personalize an email, including populating things like the subscriber’s name, age, and location. Use that information to make the email seem personal and targeted to their needs. 

financial advisor emails

Keep Your Emails Short 

Your email subscribers are busy and, generally, receive a lot of other marketing emails. How can you stand out from the clutter and not waste their time? By keeping your emails short and on-brand.

Keep your email copy around 125 words and make sure it conveys your message clearly. The last thing you want to do is send your subscribers long emails that don’t have a clear point to them. 

Segment Your Emails 

Segmentation is incredibly important when it comes to email marketing. Not everyone on your email list is in the same situation. You may have younger subscribers just starting their financial journey, as well as older professionals looking to optimize their portfolio for an upcoming retirement. These subscribers need different messages, and segmenting your email list allows you to send the right messages to the right people

You can segment your email list multiple ways. You can segment based on: 

  • If someone is a new subscriber
  • Engagement (how often they open/click your emails) 
  • Age (if your subscribers provide this information) 
  • Financial situation (if your subscribers provide this information) 

The key here is to get as much information about your subscribers as possible so you can target your messages. You can get this information by having them provide it in an opt-in form, if they feel comfortable doing so. The more you know about them, the better you can help them with their financial needs. 

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Grow Your Email List With Free Resources 

One of the best ways to optimize your financial advisor email marketing strategy is to grow your list by providing free resources for subscribers.

Creating free resources can help you build trust with subscribers, establish authority within the financial advising industry, and build your email list by having people opt-in for access to the resources

Some free resources to consider include: 

  • A study you did on how the world of finance will change within the next decade 
  • A PDF that gives a general overview of how to start planning your finances early 
  • A webinar on how to maximize your financial portfolio 

Think of it as an exchange of information: subscribers get helpful information, and you get permission to email them. It’s a win-win situation. 

Send People What They Opted In For 

One of the most important things to remember when it comes to financial advisor email marketing is to send people what they opted in for. It looks bad if you say you’re going to email subscribers one thing, but end up sending them a bunch of other unrelated content via email. Be transparent about what you’ll email them and how often you’ll email them

Always Include an Unsubscribe Link 

If you’re sending marketing emails, always make sure there’s an unsubscribe link in each email you send. This will help you stay in compliance with email communication laws, such as the CAN-SPAM Act.

Plus, having an unsubscribe link can help reduce your spam complaint rate, as people may simply unsubscribe from emails instead of marking them as spam. 

It’s also common courtesy to give subscribers the option to not hear from you anymore. It actually helps you, too, as it weeds out who’s not interested in your services and allows you to focus more on who is interested

financial advisor email strategy

Test Your Subject Lines 

One of the best things to do for your financial advisor email marketing strategy is test the subject lines you’re going to send. Subject lines are extremely important in email marketing

. You could craft the most perfect email, but if the subject line doesn’t grab your subscribers’ attention and encourages them to open it, you’re essentially wasting your efforts. Plus, statistics show that 33% of email recipients open emails because of subject lines that catch their eye. 

If you use an ESP, you should have an option to A/B split test your subject lines. This means you send two different subject lines to a small group of your subscribers and the subject line that gets the most opens gets sent to the rest of your recipients. This can help you boost your open rates and get more eyeballs on your emails. 

Have a Valid “Reply-To” Email Address 

Having a valid “reply-to” email address on your emails can help domains like Gmail and Yahoo determine if your email is spam or not.

If you have a generic “[email protected]” email address, it could hurt your email deliverability. If you have one that looks more authentic, such as “[email protected]”, it can help tell Gmail and Yahoo that you’re an actual person who subscribers can reach.

Make sure this email address is monitored so you don’t miss any important emails from subscribers. 

Look at Your Email Data 

One of the most crucial things to do in regards to your financial advisor email marketing plan is to look at your data. Track things like your: 

  • Open rate
  • Click rate 
  • Conversion rate
  • Unsubscribe rate 
  • Spam complaint rate 

Tracking your data is essential for email marketing. It tells you what’s working, what isn’t, and what you need to do to achieve success with your email campaigns.

Set key performance indicators (KPIs) for your campaigns and see if your metrics meet their goals each week. If not, you know to adjust. 

For instance, if you aren’t meeting your open rate goal, you know to work on your subject lines. If your click rate is falling below its goal each month, you know to work on your messaging and call-to-action (CTA).

If your unsubscribe rate is high, look at who you’re emailing and how often you’re emailing them. Data doesn’t lie, so use it to perfect your email marketing strategy

advisor email marketing

Subscribe to Competitors’ Email Lists 

Have a couple of financial advisors you tend to compete with? If so, subscribe to their email lists and see what they’re doing in terms of email marketing. That way, you can keep up with what your competitors are doing and see how they’re engaging their email lists. 

Be Willing To Shift Your Strategy 

The most beneficial thing you can do for your financial advisor email marketing strategy is be willing to shift it. Just because something works now doesn’t mean it’ll work a year from now, especially given how fast technology changes.

Plus, we’re living in a world where data privacy laws are evolving, meaning you need to keep up with the changes to stay compliant. 

If you see something isn’t working with your email strategy, don’t be afraid to change it. Take a look at the hard data and see what you can do differently. Also, don’t be afraid to try new things, as you never know what you’ll find success with until you try it. 

The sky’s the limit when it comes to email marketing for financial advisors. The key things to remember include: 

  • Finding what works for your email list 
  • Keeping your emails personal, relevant, and engaging 
  • Segmenting your audience so the right people get the right messages 
  • Being authentic and transparent when emailing your subscribers 

When done right, email marketing can be an incredibly successful channel for financial advisors to increase their brand awareness and convert subscribers into clients. Closely monitor data to see where you can optimize your efforts and watch the new clients start coming in.