Video Ads – How Brands Can Benefit From Engaging Video Ads

January 23, 2018

In 2018, video ads will continue to be on the rise among leading brands. Video ads have proven to be an integral part of a successful digital strategy as more people are not only connecting with their favorite brands online, but also are purchasing online at an increasing rate. Essentially, engaging video ads can aid in brand awareness, which leads to an increase in brand growth and success.

Video Establishes Credibility and Trust

One of the hardest things for brands to do is to build trust and credibility among their audience. Essentially, a lack of online presence makes it difficult for individuals to buy into the brand without social trust. There are many buying choices when it comes to the online-world; meaning that brands have to work hard to engage with their potential clients to reach their desired results. Engaging video ads bridge that gap and make it easier for brands to connect and sell to their potential clients. This is because video ads create the opportunity for your audience to understand what your brand is and what you are offering to them. Ultimately, people are more likely to invest in a brand if that brand is visible.

For instance, a real estate developer that wants to sell a new building would benefit from making a video that highlights the surrounding community. By doing this, they are more likely to receive a buyer or inquiry because they are establishing credibility and building trust among their potential client. That client will feel comfortable making the investment because they can see the potential in the property that they are buying. More importantly, they are clear on what they will be getting if they choose to make an investment.

Increase in Conversions and Sales

Brands are easily benefiting from engaging video ads because they have proven to lead to increased conversions and sales. Video ads are powerful in that they have opted consumers to make decisions favorable to the brand. In fact, 35% of campaigns saw a lift in purchase intent after watching a video. Additionally, they have become one of the best ways to reach people on a global scale. This, in turn, makes it easier for brands to produce a steady increase in sales.

Shareable Content

Creating shareable content allows potential customers to connect with your brand in different ways than traditional advertising methods. Whether you feature a trending topic, solve an issue, or ask a question, a powerful video ad will engage viewers and encourage sharing, liking, commenting, and more. A successful video is not only likely to be shared, but it is likely to be shared across multiple platforms, making it easier for brands to grow across multiple outlets.

A great example of shareable video content comes from LG, who connected with millions of frustrated mobile users in this very relatable ad:

Video Ad’s and Email marketing go hand-in-hand:

Just like video advertising, email marketing is on the rise in 2018. Email marketing has shown excellent results for many businesses already, but is now progressing forward to be a more interactive means of consumer outreach. This is why videos and email marketing go hand-in-hand. In fact, when it comes to activities online among adult users, 90.2% of them use email. Since email marketing has already proven to be a success, brands placing engaging videos in emails can lead to some powerful results overall. Consumers are more likely to open an interactive email. Additionally, you are more likely to leave a lasting impression and stand out from the competition.

Cater to the Mobile Users

Smartphones and tablets have revolutionized the way we receive and share information. In fact, in 2018, 4.93 billion people use mobile phones. Many people like to watch videos on their mobile devices or tablets, which is probably why 90% of consumers watch videos on the go. These numbers indicate that if your brand is not yet utilizing video ads on mobile devices, then you are undoubtedly missing potential customers. Essentially, video ads on mobile devices commands consumers’ attention and makes it easier for brands to stand out among the flooded web. Considering the fact that engaging videos are already influencing the purchasing process, creating video ads for your brand seems like the perfect way to go.

2018 is presenting a promising outlook for brands looking to utilize video ads in their digital strategies. Video ads are setting the standards high as it has become one of the best ways to establish credibility and trust among consumers, increases conversions and create brand awareness effectively. While some may argue that creating video can become too costly, the ROI proves that brands will see long-term success by investing in video ads for their brand. Overall, video ads are here to stay and every brand should be incorporating them into their digital strategies for 2018 and beyond.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.