Month: September 2023

SEO UX is slowly taking over the marketing world in today’s digital-first landscape. Search engine optimization and user experience (UX) work together to optimize organic search engine results.

SEO UX is a digital marketing strategy to optimize the user experience and organic search engine results. SEO incorporates website optimization tactics like keyword search, sitemap optimization, and link building to increase a site’s organic search traffic. UX focuses on user intent and providing an optimized and seamless experience. These two disciplines are strongly interconnected to deliver an optimized web experience.

Think of some of your all-time favorite websites. They probably incorporate aesthetic designs, clear CTAs, and limited room for user error or confusion. These websites aren’t just your favorites by happenstance—these aspects come together to offer a hearty SEO UX.

So, what is SEO UX, and why is it important?

Understanding UX and SEO

Both UX and SEO work in tandem to provide an optimized user experience. They form a symbiotic relationship that uplifts a website’s overall success and conversion rates.

Definition and Importance of UX

UX offers a clear structure that aids in a positive user experience and increases conversions. An effective UX structure includes a clear CTA, well-designed navigation, and a mobile-friendly interface. These assets come together with SEO UX to either make or break quality user interactions.

Clear CTAs remove the gray area for users and offer clarity on achieving their desired results. See how Arizona Iced Tea uses eye-catching design and clear CTAs in action.

For instance, a functioning CTA button should be easily accessible to prospective customers and clientele. This is why you often see a clear CTA on the website’s main menu, which is also available at strategic locations throughout the website.

All of these nuances play into UX.

Definition and Importance of SEO

SEO, on the other hand, strives to drive organic traffic and improve search rankings. SEO strategy focuses on attracting the ideal target audience for the product, service, or offering to maximize conversions.

However, a truly optimized digital experience utilizes UX SEO.

How UX and SEO Interact

Both technical aspects and the user experience come together to form a seamless relationship. These two tools share the goal of optimizing the website’s user experience. A website with an optimized UX experience must also consider the search engine algorithm.

A search engine algorithm evaluates UX metrics like conversion rate, net promoter score (NPS), and customer satisfaction (CSAT). These metrics deliver a clear picture of how users are interacting with your brand and products.

A great way to think about the UX and SEO relationship is via a website landing page. Dive into how JW Marriott blends historical touches with an elevated SEO UX experience. 

A properly optimized website landing page will utilize keyword-driven headlines. UX determines the proper use and placement of headlines to create an effective structure and website flow.

Ready to take your search rankings to the next level? Connect with MediaBoom, a digital marketing agency with experts in SEO and UX.

UX Metrics and Factors Influencing SEO

There are several important metrics and ranking factors to consider. These metrics are carefully tracked and evaluated to ensure continued optimization.  

Page Speed

For obvious reasons, slow or delayed websites negatively affect the user experience. Website stagnation affects metrics like bounce rate, which, in turn, negatively impacts website ranking.

In fact, over half of mobile visitors abandon a mobile site if it takes longer than three seconds to load.

Thankfully, there are several tools to test and optimize page load time. One popular tool to help deliver a baseline score is Google’s PageSpeed Insights. Simply enter a URL, and this tool scores your website speed on a scale from 0-100. A score of 90 to 100 is good, 50 to 89 needs improvement, and 0 to 49 is poor.

The slower the page speed, the greater the impact on both UX and SEO.

Real-World UX Metrics

Google considers real-world UX metrics called Core Web Vitals to offer value-driven insight. Core Web vitals include loading performance, interactivity, and visual stability. These features provide a good baseline for both mobile and desktop versions.

Don’t worry if your baseline test doesn’t deliver the results you’d hoped for. Take the next step to improve your page speed by reducing used JavaScript and properly sizing images.

Mobile Responsiveness

Gone are the days of only needing a desktop-optimized website. Mobile responsiveness significantly impacts UX and SEO. In today’s mobile-first world, prospecting customers and clients expect access and information on the go. For this reason, it comes as no surprise that a properly formatted and responsive mobile website is required.

See how GFI Partners optimized their web presence to increase traffic by over 300%.

A great way to start addressing mobile responsiveness is by receiving a baseline score from Google Search Console’s mobile-friendly test. In addition to highlighting potential errors, this tool also provides resources to improve.

Content Quality and Structure

It comes as no shock that providing value-driven content is imperative to SEO and UX success. In addition to providing only the highest quality content, it is imperative to optimize your content structure. This means utilizing heading tags and showcasing well-formatted paragraphs.

Well-formatted paragraphs are easily digestible, with important information bolded to capture attention. They also incorporate heading tags. The most popular heading tags are H1 for the main title, H2 tags for subsections, and H3 headings for subsections.

User Engagement Metrics

Knowing the UX factors that influence SEO is useless without tracking metrics. You can learn a lot about user engagement based on their time on page ranking.

Metrics like dwell time, bounce rate, and pages per session all affect user engagement and, in turn, SEO.

Dwell time measures how long a user engages with a web page before returning to the search engine results page (SERP). The shorter the dwell time, the higher the likelihood that the web page didn’t solve the user’s original search query.

However, this is not always the case. A shorter dwell time could also indicate a website is optimized. In rare cases, the website efficiently answered a user’s question without diving in further.

User Satisfaction Metrics

On the other hand, bounce rate is a more effective measure of user satisfaction. This is because the bounce rate measures when a visitor lands on a page and leaves immediately. They do not take any actions or interact with the page in any way.

Finally, pages per session are exactly how it sounds. It is a measure of the number of web pages, on average, the user engages with per session. Pages per session provide insight into how effectively a website engages users.

Guardian Jet increased pages per session by 23% by optimizing these UX metrics. Ready to dive into how these UX metrics factor into your website ranking? Hire a digital marketing agency specializing in SEO and UX today.

SEO-Specific Elements

There are a few specific elements that take center stage for SEO UX.

Keyword Relevance

Keyword relevance significantly impacts user search queries. This is for obvious reasons. If there is a disconnect between user search queries and the content your website returns, your bounce rate and dwell time will have a negative impact.

For this reason, it is important to optimize page titles and descriptions with relevant keywords. These keywords should highlight the overall content of the webpage and create a clear connection between the two.

By implementing a strong keyword strategy, Aspen Luxury Concierge increased new organic users by 118.42%.

Role in Click-through Rates

Internal and external links play a role in user engagement and click-through rates. Both linking strategies work in tandem to impact SEO and user navigation.

Internal links hyperlink URLs to similar content within the same website. This linking strategy is important for UX SEO and impacts search engine visibility, crawl efficiency, and more. Internal links provide additional content to help users stay engaged and oftentimes act as CTAs.

Meanwhile, external links hyperlink URLs to external domains to add value and expertise. Linking high-quality and relevant content via external links increases credibility and authority.

If you’re ready to optimize your linking strategies, contact a digital marketing agency with experts in SEO UX.

Design and Content Factors

While SEO and UX work hand in hand, there are specific UX design and content factors to consider.

Website Design

A functional and aesthetically appealing website design is imperative—98% of consumers turn to the Internet to search for local businesses.

While it may seem funny, an attractive, properly designed website offers a more professional presence for users. In turn, this could result in greater conversions because you’re showcasing a legitimate image.

Site Navigation

A properly optimized site navigation helps improve a user’s journey, thus improving SEO UX. In fact, 38% of users visiting a website for the first time look at a page’s layout or navigation links.

A site navigation menu organizes a set of primary and sub-pages. This hierarchy helps visitors understand the relationship between these individual pages. In turn, visitors can move from page to page, easily understanding the central theme.

Usability and Accessibility

Usability and accessibility work harmoniously to create guidelines to construct good user experiences. Alt text on photos and video captions are examples of usability and accessibility in action.

Usability ensures users receive an effective, efficient, and overall quality experience. Accessibility ensures that the usability requirements are effective and efficient for as many people as possible. This includes individuals with disabilities, possibly utilizing assistive technologies.

Optimized Visuals

Pictures provide context in a way words may not be able to effectively communicate. Strategically placed visuals add to a strong user experience. This is because visuals aid in storytelling and provide content and credibility.

Optimized visuals are imperative for SEO UX in industries like luxury real estate. If you’re searching for a real estate agent, you are more likely to select an agent with a professional headshot and portfolio of property highlights.

By providing optimized visuals, you are providing context for prospective clients. Even before they’ve met you, they have an idea of your personality and how you present yourself. See how Millennium Tower showcases quality with virtual tours and aerial flyovers.

However, a real estate website that doesn’t optimize visual placement may see an adverse effect. Additionally, if a website showcases a video that doesn’t play or isn’t linked effectively, This can contribute to a negative user experience or even slow the website’s performance rating.

User Interface Design

User interface (UI) design takes into account the importance of making a good impression. An effective UI incorporates visual design, interactive design, and site architecture.

Site architecture provides a website hierarchy to help users effectively find information. The internal linking structure tells search engine crawlers what to expect. While site architecture is a relatively simple concept, it produces powerful results

Can an optimized UX increase conversion for your business? Connect with a digital marketing agency with experts in SEO UX to help propel your business.

Team Integration & Performance Tracking

Integrating UX and SEO Teams

If your UX and SEO teams work independently, it’s time to consider collaboration opportunities.

1. Data and Reporting: Technical and UX teams view projects from a different lens. This offers a powerful opportunity to maximize impact. By sharing analytics between teams, it is easier to identify areas for improvement that impact both teams.
2. Team Collaboration: Regular meetings can help keep teams operating on the same page. In addition to regular meetings, it is also important to collaborate on big decisions to discuss the implications for both teams.

Tracking Performance

There are several vital tools to help track SEO and UX performance. Three popular options are Google Search Console, Google Analytics, and SEMrush SEO Audit.

1. Google Search Console: Google Search Console is a free Google service that allows you to optimize your website’s visibility. It does this by checking your indexing status, search queries, and crawling errors. 
2. Google Analytics: Google Analytics is a must-have tool for your tech stack. Utilize Google Analytics to measure website traffic and track user activity.
3. SEMrush SEO Audit — The free SEMrush Audit highlights issues pertaining to your website’s performance, crawlability, and internal linking. The audit also provides a digestible “to-do” list with necessary next steps to address.

See how Qazi Cosmetic Clinic & Dermatology optimized their SEO strategy to increase online leads by 302.75%.

Optimize Your SEO UX Strategy Today

While SEO and UX may seem like two different disciplines, it is easy to see how they form a symbiotic relationship. This relationship only becomes more imperative as we venture further into today’s digital-first landscape.

Ready to optimize your digital marketing strategy? Hire a digital marketing agency specializing in UX and SEO today.

Do you want to increase your website’s visibility? Then you’ll need to improve its ranking on search engines. To do that, you’ll need a sound strategy that employs best practices in search engine optimization.

A good SEO content strategy is key to increasing the visibility of a website. It requires you to organize and strategically craft your content and target keywords that people are actively searching for. Once you master it, you can stand out in a competitive marketplace, increase your traffic, and give your business a performance boost.

Whether you’re an executive, a startup, or a small business hoping to make it big, search engine optimization (SEO) can help. Read on to learn how you can leverage it and dominate search engine results pages (SERPs) like never before.

Understanding SEO Basics

Unfamiliar with SEO? Here are a few important concepts you need to know.

Definition of SEO

SEO is a process that entails modifying website content to increase your visibility in search engines. By optimizing your content, it will be easier for your target audience to find your site and visit it.

How Search Engines Work

Search engines work by crawling, an automated process that deploys web crawlers (search engine bots or spiders) that navigate hundreds of billions of pages on the web. They then scan these pages to obtain new links, follow them to find URLs, index them, and rank them.

Last year, Google released quality rater guidelines to help website owners and managers know how to rank highly on its search engine. Basically, they recommend that content strategists focus on expertise, authoritativeness, trustworthiness, and experience.

Importance of SEO for Businesses

We’ve already mentioned several benefits for businesses like yours—more website traffic, more leads, higher search engine ranking, and greater conversion rates. Ultimately, all these lead to improved business performance.

Evolution of SEO Strategies

SEO content strategy initially focused on keyword stuffing, HTML tags, and links for ranking. However, it has expanded to include more criteria such as quality content, mobile responsiveness, search context, voice search, and more.

At the end of the day, here’s what you need to remember: SEO is constantly changing so you need to be on the lookout for changes to Google’s algorithm.

Research and Planning Phase

We now know that an SEO content marketing strategy can have a tremendous impact on your business. Here are specific steps you can use to put it into action.

Audience Identification

As you devise your SEO content strategy, consider the following:

• Who are you writing for?
• What do they want?
• What are their pain points?

The answers will help you come up with your customer persona while paying attention to demographics, interests, lifestyle, and other important characteristics. Understand the needs and concerns of your target audience to formulate a strategy that compels them to take action at various stages of the buying cycle (awareness, consideration, and decision).

Competitor Analysis

While it’s essential to identify your competitors, visit their websites, and discover their weaknesses, you need to remember that not all websites that are vying for the same keywords are your direct competitors.

Ultimately, what you need to focus on are the other sites that are successfully targeting your intended audience.

Divide Your Niche Into Categories

Once you know who your target audience is and their needs, choose topics that satisfy their unique needs and establish yourself as a subject matter expert.

Dividing your niche means fewer customers, but it also helps you identify your competition and unique selling proposition.

11 Steps To an Effective SEO Content Strategy

After learning basic concepts and doing some market research, let’s break down the steps in formulating a strategy for SEO content.

1. Perform a Keyword Research for Each Category

Boost your SEO content strategy by conducting thorough keyword research to find popular terms your target audiences use on search engines like Google. It’s good to have a mix of:

• Short-tail keywords for broad, generalized topics
• Long tail keywords that are more specific
• LSI (latent semantic indexing) keywords for conceptually related terms that help search engines understand your content

Analyze their ranking difficulty, authority, and relevancy. You want high-volume keywords that have low competition. Why? Because it’s easier to rank for them.

This is the strategy that Mediaboom used on AA Global Industries. By consistently publishing content with high volume and low-to-mid-level difficulty keywords, we increased their organic sales by an impressive 1,453%.

2. Assign Search Intent for Each Keyword

Another important aspect is search intent. Once you have a list of keywords that you want to rank for, analyze them more closely to determine why the user typed them in. Then, strive to design your content in such a way that it fulfills those needs.

Here are a few examples of search intent to get you started:

• Was the user looking for information? Informational content (like step-by-step guides) is what you need.
• Were they looking for websites like yours? Make it easy for them to find the content they need in your website.
• Were they searching for information that would nudge them further down the sales funnel? Consider content with transactional intent.

Employing search intent in your SEO and content strategy will help you attract the right visitors like qualified leads who are more likely to become paying customers.

3. Perform a Content Gap Analysis

Content gap analysis allows you to evaluate your existing content and check for SEO content strategy “gaps” that are keeping you from reaching your desired online performance.

A gap analysis is important because it identifies and helps you address oversights (like readability and usability issues) that can affect your ranking and traffic.

4. Content Planning

You know your keywords, you know how they’re being used, and you’re aware of improvements you need to make. It’s time to plan your content.

A variety of relevant, well-presented, and quality website content can grab your reader’s attention. While evergreen articles are great to have, you should also throw in trending topics and seasonal content to generate interest and visitors.

We can’t recommend having a publication calendar enough. Preparing your content and planning your publications in advance will allow you to be more strategic and make the experience less stressful for you. To create an SEO content calendar, consider using tools like monday.com.

5. Create SEO Brief Templates for Your Articles

Whether you’re creating a strategy yourself or outsourcing it to an agency, come up with an SEO content brief that includes instructions for important page elements like meta descriptions, headings, title tags, URLs, and strategically placed keywords. While you’re at it, keep your keyword density from 0.5% to 3%. Otherwise, Google may recognize it as keyword stuffing.

6. Content Production

Scalable content production involves assigning goals for each piece and sending briefs to your writers. Allot enough time for revisions, fact-checking, and quality checks while following your publication schedule.

If you’re having trouble coming up with strategic goals and briefs for each piece, Mediaboom can help. Our SEO content strategy for Aspen Luxury Concierge resulted in a 118.42% increase in new organic users, a 50% improvement in average open rates, and a 54% increase in conversions.

7. Content Creation and Collaboration

Clear communication within your content creation team is essential for accountability and quality. To ensure that everybody is on the same page, do regular check-ins via platforms like Zoom, Slack, Skype, or Microsoft Teams.

You can also use project management tools like Trello to boost visibility and teamwork.

8. Optimize the Article or Landing Page Before Publishing It

Since 2017, mobile devices have consistently generated around 50% of website traffic. That’s why mobile optimization is a crucial step for delivering a good user experience. Aim to keep your website’s loading time within 3 seconds or you’ll lose the interest of up to 53% of your mobile visitors.

Use Google’s Mobile-Friendly Test tool to ensure your landing pages perform well. For good effect, we also recommend posting at the best time for improved visibility.

9. Create a Link-building Strategy

Almost 40% of businesses spend $1,000 to $5,000 a month on link building because it helps with ranking.

There are three types of links you need to incorporate:

• Internal links lead users from one page on your website to another.
• External links direct website users to high-authority resources (don’t overdo it though as you may end up passing your link equity to another site).
• Backlinks lead users from other websites or blog posts to yours. Since Google considers your link profile when ranking pages, employing effective backlinking in your SEO content strategy can increase your traffic.

When including links, ensure you have anchor texts that make sense or they won’t be as effective.

10. Switch To a New Cluster after “Explaining” it Completely

Talking about the same thing again and again can be boring. So, if you’ve adequately explored a cluster of topics, move on to other content topics. If there are any updates, you can modify your content to keep it relevant.

11. Optimize the User Experience of Your SEO Content

As you work to create an SEO and content strategy that converts, pay attention to page speed since Google uses it as a ranking factor.

While you’re at it, brush up on website navigation and focus on usability (making popular content easy to find).

You should also review it for readability to make reading, understanding, and processing your content easier for your audience.

This was one of the strategies that Mediaboom employed during its engagement with Qazi Cosmetic Clinic. The result? A 3,496.68% increase in organic traffic!

Essential SEO Tools and Performance Tracking

Did you know that there are a plethora of tools for tracking your performance and improving your technical SEO?

Our favorites include:

Keyword Research Tools

These tools give you access to hundreds of relevant keywords that are based on multiple search engines and websites. Some even provide information like competitiveness so you can decide which terms to focus on.

Google’s Keyword Planner and Neil Patel’s Ubersuggest are great choices for researching keywords that you can use in your SEO content strategy.

Other options you can look into are Ahrefs and SEMrush. Ahrefs is handy for link building and monitoring SEO metrics like search volume. Meanwhile, SEMrush leverages a vast database of backlinks among other valuable features.

Analytics Tools

Google Analytics performs historical data analysis and gives in-depth information about how users interact with your campaigns. By having a better grasp of your website performance, you can improve the user experience, leading to more traction, traffic, and leads.

Some common key performance indicators you’ll want to keep an eye on are:

• Bounce rate or the number of visitors who leave your website without interacting with it
• Session duration or how much time people spend on your site
• Organic traffic measures how many visitors you receive from unpaid SERPs
• Total clicks tell you how many people clicked on your website

Evaluate your benchmarks and performance regularly to ensure your campaigns are delivering results.

Google Search Console

Google Search Console measures how your site is performing in online searches, checks if your web pages are properly indexed, and tracks various KPIs. It is a priceless part of any comprehensive SEO content strategy. You can then improve your site based on the data you get.

On-Page SEO Tools

On-page SEO influences the way search engines interpret your content. You can optimize on-page elements with plugins and software like Yoast SEO and Screaming Frog.

Off-Page SEO Tools

Off-page SEO refers to techniques outside your website like content marketing and social media strategies. These tactics improve the trustworthiness and authority of your business as well as your website’s ratings.

Look to SEO tools like Moz and BuzzSumo. Moz helps you track metrics that boost your site’s authority while BuzzSumo monitors your backlinks.

Bonus: Additional Tracking Tools

Here are other tools that can help you improve your SEO content strategy:

• HubSpot Website Grader generates actionable insights that improve your website’s performance
• Internet Marketing Ninjas identifies broken links, compares your SEO with your competitors’, optimizes web pages, and more
• Bing Webmaster analyzes your website, performs keyword research, etc.

You can also check out Seolyzer, Check My Links, SEOquake, and Sitechecker.

Conclusion

Learning how to create an effective SEO content strategy and seeing its results take time. But the learning curve is well worth it. If you want to hit the ground running and ensure that your strategy produces results, let Mediaboom lend a hand.

Send us an email at [email protected] or leave us a message to get started.

Hotel website design is a crucial piece of any luxury hotel marketing strategy. Consider the fact that up to 60% of people are searching for hotel bookings on their mobile devices. In today’s digital landscape, a responsive hotel website isn’t just a luxury, it’s a necessity.

Effective hotel website design communicates the brand’s value in a digestible format. Both technical and artistic elements are necessary to create a functional and engaging website. By employing several core web design elements like images, video, and copy, hotel web design can showcase its image. Simple navigation, mobile optimization, and technical SEO help users gather the data they need to easily book a room with your hotel.

But what does the perfect hotel website design look like for your hotel? Ensure you’ve included crucial elements to make your hotel website shine.

Essential Elements for Crafting an Exceptional Hotel Website Design

You’ll know outstanding hotel website dgesign when you see it. But that doesn’t mean every hotel website will look alike. A truly exceptional hotel website appeals to its target audience by emphasizing its unique value proposition. However, there are several essential elements that make a hotel website stand out from the competition.

Engaging Copy and Media

Hotels that employ straightforward and persuasive copy will motivate guests to act. describe your hotel’s vibe with colorful text. you’ll see the conversions roll in. Couple copy with quality imagery and video showcasing the hotel and you have the beginnings of engaging hotel website design.

Clear Navigation

Pretty images and videos can’t be the only thing on your website. Simple navigation is paramount to your hotel website design. Key information such as reservations, amenities, and events should be easy to find.

Strategic White Space

You want to include gorgeous images and call-to-action buttons but don’t let your site get cluttered. White space can strategically be used to guide viewers’ eyes to important content.

Contact Information

An integral pillar of hotel website design is clear contact information. Guests need quick and easy ways to contact you! Besides including your address, phone number, and email, live chat, texting, and chatbots should be integral parts of your hotel website design.

Technical SEO

 Don’t let any technical SEO issues prevent your website from being indexed properly. Ensure that your web pages load quickly by compressing images. Optimize your copy to improve visibility on search engines.

Accessibility

Everyone should be able to access your website. To make your website accessible, ensure you’ve set up navigation requirements for people with limited vision, hearing, or other accessibility requirements. One example is describing all images for people using a screen reader.

Responsive Design

 Up to 79% of people say they’re more likely to revisit a website on mobile if it’s easy to use. Therefore, your website needs to be optimized for all devices. A mobile-friendly interface requires more responsive elements while navigating on a smaller screen.

Streamlined Checkout Process

 Make checking out simple. Ensure that all booking buttons are working properly. Streamline the room-booking process to complete in a few simple steps. Remove all barriers that could prevent you from getting reservations.

Contact Mediaboom

If you need assistance with hotel website design, contact us. Our seasoned website design experts have years of experience in the hotel space.

The best 20 Hotel Website design

Knowing what elements to include within your hotel website design is one thing. Look through these hotel website design elements for inspiration.

1. Nel cuore del Salento

A PICTURE OF LUXURY

The moment prospective guests arrive on the Nel course del Salento website, they’re greeted by a relaxing and luxurious scene of their future hotel room. Immediately after scrolling, users are encouraged to book a stay within their desired date range.

Using modernity and top-quality imagery, Nel course del Salento paints a picture of luxury at their hotel. This sleek design persuades users to naturally arrive at their call to action. Hotels that can achieve this design look don’t have to worry about wordy copy to encourage users to act.

2. Pupp

HOTEL WEBSITE DESIGN WITH A LUXURY MINDSET

Hotel goers are greeted with an immersive luxury video the moment they arrive on Pupp’s website. A couple drives their luxurious car right to the front door of a Pupp grand hotel. Immediately, hotel guests are shown how beautiful the hotel is through their masterful use of video storytelling.

Pupp also makes it impossible to miss how to contact them. Those interested in making a reservation have several prominent options to choose from. Pupp also utilizes chatbot marketing. The virtual assistant Franziska can help answer more complex questions and gather leads for Pupp’s CRM.

3. Basecamp Hotel

ADVENTUROUS HOTEL OPTIONS WITH A FOCUS ON ACCESSIBILITY

Basecamp embraces its nature-loving unique value proposition with a trail-themed website. Much like traversing a winding trail, Basecamp provides clear markers for navigation. Right away, viewers can access their rooms, the area, specials, and more. The imagery included also paints a cozy, exploratory vibe for travelers.

Accessibility is also apparent in this hotel’s website design. The bottom right icon opens an array of accessibility options. Users can stop blinking, change the contrast, adjust the font, and much more.

4. Hotel Odisej

ELEGANCE IN NATURE

Hotel Odisej oozes class and elegance with its gorgeous hotel website design. Website visitors are greeted by a scenic photo of the hotel and its surrounding waters. Only available by passenger or car ferry, their website does an excellent job showing how scenic the hotel’s views are by a simple photo.

This website also does a great job using strategic white space. Users must scroll down to learn more about the website and find photos of rooms. The navigation journey feels purposeful instead of cluttered based on their responsive web design.

5. W15

ENGAGING COPY

W15 captures travelers right away with its dynamic hotel website design. Users are greeted with a slideshow of eye-catching video clips. We see happy guests having memorable experiences while staying at a lavish hotel.

In addition to engaging videos, the website uses luxury copywriting tactics to create its brand image. Each of the videos on the homepage contains a clever tagline. Plus, the “our story” section paints a clear picture of what hotelgoers can expect during their stay.

 If you’re struggling to write copy for your luxury hotel websites, contact Mediaboom for a web design consultation.

6. Moudira Hotel

UNIQUENESS IN ARCHITECTURE

Al Moudira Hotel sets the stage for their website like a movie. Elements appear on the screen dramatically as users scroll to learn more. Web visitors are likely struck by the unique imagery and distinct navigation of the site.

That’s why Al Moudira’s hotel website design does branding well. The “Our Story” section is the first menu item for users looking to learn more. Hotel goers will see that unique architecture is a major selling point for this luxury hotel.

7. Hotel d’Angleterre

CLEAR CALLS TO ACTION

Boasting a lakeside view with elegant music and cuisine, Hotel d’Angleterre paints a luxurious picture with a view of their hotel. As users scroll, they find user-generated content from Instagram. Happy guests share visually appealing photos of themselves enjoying their stay. Social media for hotels can take notes from Hotel d’Angleterre’s strategy.

 No matter why users navigate to Hotel d’Angleterre’s website, they have numerous calls to action to choose from. From calling to modifying an existing booking, this website provides easy access to conversion actions.

8. Romeo Collection

QUIRKY COPY

Prospective hotel guests looking for a unique experience don’t have to look further than the Romeo Collection. Immediately, users are told to “embrace avant-garde” through scrolling text on their landing page. We’re also greeted with imagery of their luxurious hotels.

This brand embraces a degree of mystery with its hotel website design. Hotel guests expect a distinct experience at a Romeo hotel, but they still don’t know what exactly that will entail. Their brand cultivates curiosity while providing clear calls to action to book a room.

9. Refinery Hotel

FOCUSED CONVERSIONS

Refinery Hotel paints a simplistic picture of luxury on its landing page’s hotel website design. We see a video of a woman staying in a modern hotel. The call to action is the focus of the website, encouraging users to book a room tonight. By including tonight’s rate, Refinery Hotel uses real-time data to create a sense of urgency with their call to action.

 The streamlined checkout process makes it easier to book a hotel with Refinery Hotels as opposed to its competitors.

10. Auberge Resorts

KID-FRIENDLY IN PARADISE

Auberge Resorts takes website visitors on an instant tour of their gorgeous rooms. With lakeside views and cozy furniture, prospective hotelgoers don’t have to question what their room may look like.

The pop-up also highlights Auberge Resorts’ unique selling point. Although it is a luxury hotel, they want users to know they’re kid-friendly. This pop-up is an excellent way to increase customer satisfaction among families looking for a luxury hotel.

Mediaboom can help you flesh out what your unique selling point is and discover strategies to include it in your hotel marketing plan. 

11. Hotel Tyrol

 HEARTFELT STORYTELLING

Hotel Tyrol invites guests to become a part of the family. The hotel website design focuses on storytelling, with strategic red space guiding the eyes to scroll and learn more. Hotel Tyrol wants to share hospitality with guests, and this is apparent through its hotel web design.

If you choose not to go along the ride of their story, a clearly labeled “book” button is located at the top of the landing page.

12. Amus

A SLIDESHOW INTO NATURE

Amus Chalets wants guests to immerse themselves in nature. Hotel guests can expect scenic views with cozy interiors based on the slideshow they’re greeted with. However, The website also uses a lot of simplistic strategic white space. The blank space is both strategic and consistent with their mission to encourage hotelgoers to retreat into nature.

13.  Badrutt’s Palace

LUXURY YEAR-ROUND

The split landing page for Badrutt’s Palace makes its unique selling point crystal clear to hotel guests. No matter if it’s winter or spring, Badrutt’s Place has much to offer year-round! Web visitors get to choose their own adventure when navigating to their website. Badrutt’s Palace’s hotel website design makes for a unique user experience curated to what time of year they’d like to book their stay.

14. Swiss Deluxe Hotel

AUTHENTICITY ABOVE ALL ELSE

When first arriving on the Swiss Deluxe Hotel’s website, users may be a bit confused. The seemingly simple landing page explodes into scrolling options of hotels with desirable scenery. Users can click on Victoria-Jungfrau Grand Hotel & Spa for luxury or Grand Hotel Les Trois Rois if they want a view of the water.

Offering curated options like this allows for excellent personalized advertising and email marketing opportunities. Based on what selection users make, Swiss Deluxe Hotel can serve curated retargeting ads to hotel goers who aren’t quite ready to book yet.

15. Burgenstock Collection

LUXURY VIDEOS WITH A VIEW

Hotel guests don’t have to try to picture their stay at Burgenstock Collection. Their engaging luxury videos do the job for them! Web visitors are greeted with scenic views and sightseeing when navigating onto their website.

Burgenstock Collection kicks destination marketing up a notch by offering information on personalized offers and activities. Users can choose Lake Lucerne for spa time, family time, sports, and much more.

Curating your hotel to specific interests takes additional steps. If you’re in need of a hotel website design company to refine your strategy, contact Mediaboom.

16. Oasis Grace Bay

AFFORDABLE LUXURY

When hotel guests navigate to Oasis Grace Bay’s website, they’ll instantly feel luxurious from this landing page. But as we can see, Oasis makes it abundantly clear that this is an affordable luxury with their web copy. Upon scrolling further, families will learn there are options for children with private beach areas.

 It’s clear that Oasis Grace Bay wants to rank for “affordable luxury.” By including this phrase naturally throughout their landing page, they help improve their on-page SEO rank for this term.

17. Silena

A HOTEL WITH SOUL

Silena isn’t your average luxury hotel. As their copy tells users, Silena was created to soothe the soul and take refuge from the busyness of everyday life. Hotel guests also learn more about Southeast Asian culture and traditions during their stay.

 The uniqueness and dedication to relaxation in the web copy appeal to customer loyalty. Silena shows in their web design that they’re committed to providing an unforgettable experience. They don’t have to use point systems to get users to come back again and again to rejuvenate themselves. 

18. Souki Lodges & Spa

RESPONSIVE IN NATURE

Souki Lodges & Spa is committed to providing an immersive experience in nature. Their web copy is simple and straight to the point. Yet, it’s paired with professional videos. You can even watch an entire film with footage of their lodges!

Despite all the videos on the webpage, its responsive design is impressive. As users scroll to see more information about the lodges, images, and videos of their space load immediately. The immersive nature of hotel website design allows users to picture themselves there without any lagging.

19. Casa Angelina

EXCLUSIVITY IN IMAGERY

Casa Angelina isn’t shy about their branding techniques. Users are greeted with a luxurious image from the start that communicates exclusiveness on a private beach. The copy even invites users to “start the experience” by scrolling down!

It’s clear that Casa Angelina knows their target audience well. They create their luxury digital experience with strong imagery and persuasive web copy motivating users to book.

20. Colours of Oblu Maldives

A STRESS-FREE AND COLORFUL EXPERIENCE

Colors of Oblu promises a vivid and unique vacation spot at one of their resorts. Guests have the choice between four separate Maldivian resorts to choose from. A prominent navigation bar allows them to pick the resort and experience that best suits their personality.

Above all else, Colours of Oblu’s hotel website design prioritizes easy bookings. The pop-up on the right side of the screen allows visitors to pick a resort, and vacation dates, and apply a discount code in one easy spot.

Hire a Hotel Website Design Agency Now

It seems simple to write compelling ad copy and use bright imagery for your hotel website design. But creating a seamless booking experience can be easier said than done.

Our experience in the luxury hotel space spans over the years. We’re happy to help you create the best hotel website design for your business. Contact us today for a consultation.

In today’s digital marketing landscape, capturing and converting current and potential customers takes more than just a visually appealing website. Your entire digital presence must also be optimized to deliver the great user experience consumers today have come to know and expect. The key to accomplishing that? A comprehensive UX digital marketing strategy

User experience digital marketing, or UX digital marketing, involves making all of your online presence—website and social media—as user-friendly as possible to make it easy for your ideal customer to gather information, engage with your brand and understand your product or offering. It includes both the visual and aesthetic sides of creating a website and the functionality to create an enjoyable experience for the audience.

Are you curious to learn more about how you can implement a UX digital marketing strategy that delights your customers and provides a great online experience? Keep reading to learn more.

Benefits of UX Digital Marketing

Improving how a user interacts with your website through a UX digital marketing strategy not only provides a positive user experience for customers When you improve your UX design and marketing, you’ll benefit from:

1. Higher conversion rates: When you’ve kept the user front and center in your design choices, your audience is more likely to convert. This means more leads to grow your business and an opportunity to gather information about your customers.
2. Lower bounce rates: Audiences in today’s saturated digital world have little tolerance for slow loading times or inefficient websites. That’s why 87% of users abandon a website after 2 seconds if the website hasn’t loaded. But when your website is designed to deliver a positive user experience, you’ll find they stay on it longer.
3. Better SEO rankings: Did you know that search engines will consider the user experience when positioning your website in search results? With a better UI or UX design, you can improve your brand awareness and get better visibility on search engines.

Challenges in UX Digital Marketing

Whether it’s limited resources or a lack of understanding, implementing a UX digital marketing strategy is easier said than done for most businesses. And for good reason! It’s a complicated and nuanced part of digital marketing that requires an in-depth analysis of your target audience, including how consumer behavior impacts best practices.

Case Studies or Examples

Clarity SSI

As a niche healthcare communication firm, Clarity SSI needed a way to reach its audience and provide a stellar experience across its platforms. Mediaboom helped them optimize their content and redesign their website to create a connected user experience that drove conversions. The result? A 1,200% increase in website conversions and a 250% increase in search visibility are thanks to our digital marketing strategy, which focused on delivering a top-notch user experience.

JW Marriott

The Marriott brand is globally recognized as a hospitality leader. But JW Marriott needed their brand to be consistent on a local level as they prepared to launch their luxury hotel in downtown Austin. The core focus for Mediaboom was designing a website that focused on the user experience while leveraging the backing of its well-known luxury brand. By focusing on a responsive design that guests can use on mobile and on their desktop, JW Marriott Hotel Houston provides a delightful user experience, no matter where guests are viewing the website.

As a trusted digital marketing agency, Mediaboom is here to take your UX digital marketing strategy to the next level. Contact us today to get started!

How to Improve Your UX Digital Marketing on Website in 10 Steps

Developing a holistic approach to your UX digital marketing doesn’t need to be difficult, but it does require understanding, expertise, and time to execute it properly. Here are some ways you can start improving your UI/UX experience for your customers.

1. Understand Your Audience

What does your audience expect when they visit a website? Analyze their preferences, demographics, and behaviors to develop a strategy that works for them.

2. Align UX with Business Goals

What are you, as a business, trying to accomplish? Determine how you can merge your own business goals with the needs of your customers.

3. Choose fonts and colors in line with your audience

 Picking the right visual aesthetic contributes more to the overall user experience on your website than you realize. These visual choices can convey important things to your audience and should contribute to a positive user experience on your website.

4. Design User-Centric Content

We all know content is king in your digital marketing strategy. But is that content benefiting your audience and driving conversions? Make your content easy to understand by using bullet points, visuals, and short paragraphs to enhance its readability.

5. Create web pages with the same design style

The brain can better comprehend content when it’s consistent across your web pages. Keep your website design and user interface similar from page to page to improve the cognitive recognition of your audience.

6. Optimize Website Navigation

The fewer clicks your customers need to get to the content they’re looking for, the better. This means optimizing your website navigation to include search bars, simple menus, and placing valuable information where it’s easiest to find.

7. Mobile Optimization

Did you know that over 55% of website traffic globally comes from mobile phone users? Optimizing your website for mobile is crucial to improving the user experience through responsive design, easy-to-read text, and dynamic call-to-action buttons.

8. A/B Testing + Speed and Performance Optimization

The only way to really understand consumer behavior is through A/B testing your UX digital marketing strategy. You can compare different versions of your website to see which performs better and loads faster, which improves the user experience.

9. Accessibility and Inclusivity

Your UX/UI design should cater to everyone, including those with disabilities. Don’t forget to add alt text for images, provide closed captioning for videos and use contrasting colors in your design. This will not only provide an inclusive experience but benefit your search engine rankings as well. 

10. Collect feedback from users

The only way to improve your user experience is to get feedback from your users! Regularly collect your audience’s feedback and suggestions so you can deliver a website experience they enjoy.

If you’re ready to implement a UX digital marketing strategy but aren’t sure where to start, we can help. Mediaboom is a trusted digital marketing agency that has helped countless clients improve their website’s user experience to improve conversion rates and search engine rankings. Contact us for a free consultation and learn how we can help.

4 Tips to Improve Your UX Digital Marketing on Social Media

Improving your UX marketing isn’t just about your website; it’s about all things digital, and that includes social media. If you’re looking to create a holistic UX digital marketing strategy, try these four tips on social media.

1. Audience Analysis

When it comes to your user experience, you need to start with your user! You should use social media analytic tools to gather insights about who follows you, where they live, their interests, and the type of content they engage with most. This can help you develop a deeper understanding of how you can better engage with them on social media and produce content that resonates with them.

2. Consistent Branding

Don’t forget that your social media accounts are just another way to grow your brand awareness and reach new and current customers. You want your audience to connect with and remember your brand across your online presence. Make sure to keep your colors, visuals, and overall aesthetic consistent across your website and social platforms to create a seamless brand identity.

3. Engaging Content Creation

Your brand’s content should be engaging, valuable, and, ultimately, the core focus of your social media strategy. But frequently, the actual content creation is overlooked by brands because of the time and effort it takes. By investing in high-caliber content creation, you can improve the user experience and elevate your brand across social channels.

Some ways to do that include:

• User-Generated Content: One of the easiest ways to improve your UX digital marketing experience and elevate your content is to leverage user-generated content produced by your customers. Whether it’s customer testimonials, reviews, or other photos and videos of your product, you can showcase the personal stories of your customers on your social media.
• Consistency in design and tone of voice: By creating a style guide or brand guidelines for your digital marketing strategy, you can ensure that no matter where your customers find you, they are having a similar experience. You should maintain consistency in the brand tone and voice of both your visuals and words across social media to resonate deeper with your followers.
  

4. Analytics and KPIs for Social Media

As with all UX digital marketing, you want to ensure the content and time you’re spending on your strategy are actually moving the needle. One way to confirm the effectiveness of your actions is by tracking metrics through a platform or tool. Keep an eye on your engagement rate, organic reach, follower growth, and other relevant factors.

If you’re looking for an expert digital marketing agency to help you create a positive user experience across your online presence, reach out to Mediaboom today.

How to monitor the performance of the UX Experience

Once you’ve developed your strategy and started executing it, it’s time to track your results. You’ll want to monitor how your website and social media are performing with respect to the channel-specific metrics related to your UX digital marketing strategy.

On the website

• Click-through rate (CTR): the percentage of users who click on a link out of your total traffic.
• Exit rate: The percent of users who leave a site on a specific page
• Average session duration: How long someone is on your site
• Pages per session: How many pages a user views during their time on site
• Conversion rate: percent of users who complete an action like filling out a contact form or signing up for a newsletter
• Scroll depth: How far down a user scrolls on your page
• Time on page: How long a user spends on your page
• Return visitor rate: The percentage of users who revisit your site after leaving
• User satisfaction surveys or feedback forms: What specific feedback are your users providing?

On social media

• Likes: How many of your followers like your content?
• Shares: When a user shares your content with their followers, it helps you increase brand awareness
• Comments: The number of comments you get can be indicative of the engagement and interest your followers have
• Engagement rate: calculated by dividing the number of likes, comments and shares by the number of followers you have
• Follower Growth Rate: The rate at which your followers grow over time
• Audience Sentiment: The measure of negative, neutral or positive feelings about your social media
• Story Engagement: How your audience responds and reacts to your posted stories

Not sure how to start tracking these metrics? Let Mediaboom help you. Our digital marketing agency works with clients across industries to help them improve their UX and UI strategies and drive measurable results.

Analytical tools that can help you monitor UX digital marketing

To really measure how your UI and UX digital marketing strategy is moving the needle, you’ll need the right tools. There are countless platforms to consider when looking for a way to gauge how impactful your strategy is.

For website

1. Google Analytics
2. Google Search Console
3. Hotjar
4. A/B testing platforms
5. CRM systems
6. Advanced analytics solutions like Adobe Analytics

For social

1. Facebook Insight
2. Instagram Insight
3. YouTube Analytics
4. Third-party solutions like Sprout Social, Buffer or Hootsuite

Hire a digital marketing agency now

Navigating a UX digital marketing strategy requires the expertise and time to fully execute a strategy that works. That’s where hiring a digital marketing agency like Mediaboom can help.

Contact us today to learn how we can drive leads, grow your brand awareness and provide a delightful user experience.

A professional SEO consultant can help businesses big and small struggling to leverage their SEO or see meaningful growth from their campaigns. This enables companies to improve their online visibility.

Professional SEO consultants are knowledgeable experts trained in search engine optimization. They understand algorithmic trends and can perform services like SEO audits, website analysis, keyword research, content strategizing, and link building. Working with an SEO expert is beneficial for increasing online rank, generating more leads, increasing traffic, and getting more ROI for SEO campaigns.

This guide to professional SEO consulting services will explain the traits to seek in an expert, the responsibilities of an SEO consultant, and the advantages of working with one.

Traits of a Top-Tier SEO Consultant

SEO consultants are increasing, with IBISWorld approximating that 191,307 will work in the United States in 2023. The number of SEO consulting businesses has been on a positive upswing since 2014, growing steadily each year.

What sets apart a top-tier SEO consultant? Here is a list of criteria:

1. In-Depth Knowledge of SEO Trends and Algorithms

SEO does not remain static. The algorithms will inevitably change as Google and other search engines strive to continually improve the user experience. Your SEO team anticipates these changes by reviewing trends.

Further, they read up on algorithmic news before the changes are implemented so they’re ready for how the update will affect your campaign and can pivot accordingly.

2. Analytical Mindset and the Ability to Decipher Data

An SEO campaign generates a heap of data. A professional SEO consultant always reviews data analytically, interpreting and then breaking down complex datasets to help you understand what direction the campaign has taken and what else to expect.

3. Clear Communication and Reporting Skills

Top-tier SEO consultants always keep in touch. They’ll outline their communication protocols before you begin working together, so you know the frequency you’ll hear from them. They’ll promptly deliver detailed reports that unpack your entire campaign.

4. Ethical Approach (White Hat vs. Black Hat SEO)

A dedicated SEO consultant emphasizes ethical techniques for long-term site credibility, known as white hat SEO.

They put the work in, researching keywords, writing engaging content, tagging your website content, targeting your audience, building trustworthy backlinks, and redesigning your site for responsiveness and navigability.

The opposite is black hat SEO, which a professional SEO consultant will never dabble in. Black hat SEO utilizes unsavory techniques such as hidden links and text, link schemes, keyword stuffing, and publishing unoptimized content.

1. Black hat SEO focuses on short-term benefits. Search engines often punish websites that use these tactics, so your rank could drop further.
2. Gray hat SEO combines white-hat and black-hat tactics and can be more difficult to decipher.SEO consultants are reputable, so you can trust the measures they take to get results.

Key Responsibilities of an SEO Consultant

Now that you’ve seen the traits a professional SEO consultant embodies, here’s a closer look at the everyday responsibilities of a consultant when serving clients.

Website Analysis and SEO Audits

A consultant will begin their services with a website analysis. Combing through your website tells them which areas need improving.

They’ll follow that up with an SEO audit to identify weaknesses in your ongoing SEO strategy. For example, perhaps you’re not targeting the right keywords, your site lacks concise navigation, you have unoptimized images on your site, or your website loads too slowly.

Keyword Research and Content Strategy Formulation

The next service an SEO consultant offers is keyword research. They’ll use a suite of tools to unearth profitable keywords within your niche or industry that match the search intent of your target audience.

Next, the consultant will craft a content strategy that keeps your target audience in mind, recommending everything from blog posts to videos, whitepapers, eBooks, infographics, and more.

Producing content that uses targeted keywords will increase audience engagement.

Link Building Strategizing and Execution

Link building is an essential SEO task. According to Ahrefs, 66.31 percent of web pages don’t have backlinks. Is your site one of them? That can explain why your SEO rank is so poor, as backlinks denote authority.

However, you don’t need to choose any type of backlink but quality links if you want to boost your SEO rank. Top consultants understand the difference between premium and low-quality backlinks and ensure your campaigns use only the best to boost your domain authority.

Staying Updated on SEO Changes

Attesting to the ever-evolving nature of SEO, top consultants continually educate themselves on the latest trends, data, and insights. This allows them to offer their clients premium services to achieve results the first time.

Providing Actionable Insights and Recommendations to Clients

The regular reporting of a professional SEO consultant will keep you abreast of your current rank. The consultant will outline what you must do next to enhance your SEO, including website changes and more.

The consultant will also set up a realistic timetable to anticipate results, as SEO rank can sometimes take weeks or longer to grow, even when you do everything right.

Benefits of Hiring a Professional SEO Consultant

Professional SEO consulting services provide the following advantages:

1. Expert Guidance Tailored Toward Your Business Niche

Consultants offer bespoke strategies catered specifically to your industry’s nuances. You can rely on an SEO consultant, even if you have a small niche.

With the top Google organic search result generating a 27.6 percent CTR, according to Backlinko, now is a great time to consider professional SEO consulting.

2. Avoiding Common Pitfalls and SEO Mistakes

The professional oversight of an SEO specialist will help you sidestep SEO errors, even if you’re a new business or startup. Avoiding costly mistakes the first time around puts more money in your pocket.

It’s also easier to rise in the ranks from a neutral spot than it is after being buried due to black hat SEO or other blunders.

3. Better ROI from SEO Campaigns

WebsiteBuilderExpert reports that an average SEO marketing campaign has an ROI of 2,200 percent. If your SEO efforts aren’t garnering the capital you need, seek a professional SEO consultant.

Their expert guidance will yield more substantial returns for your SEO campaigns moving forward, offsetting campaign costs and putting your company in the green.

4. Continuous Site Optimization for Long-Term Results

SEO management is ongoing. Your SEO strategy will include tweaks and adjustments for sustained results. You should hold a good rank for a long time and enjoy more engagement due to the enhanced user experience.

Mediaboom’s Approach to Professional SEO Consultancy

Mediaboom is a Connecticut-based digital marketing agency specializing in digital, content, advertising, and marketing solutions for clients around the world. Our SEO consulting services have achieved myriad results for our clients and set us apart.

Our Team’s Credentials and Experience

At Mediaboom, our seasoned experts bring years of SEO wisdom to optimize your digital presence.

We’ve served clients for over two decades, working with hundreds of businesses in industries like real estate, luxury products and services, accounting, financial services, insurance, financial advising, med spas, and aviation.

Unique Methodologies and Strategies We Employ

Mediaboom stands out with our distinct and proven approaches to SEO that deliver tangible results. We’ll get to the core of your SEO struggles and employ professional SEO consulting that makes a noticeable improvement in your ranking.

Case Studies: How We’ve Transformed Businesses with SEO

Clarity Software Case Study

Mediaboom’s long-term track record of successful client SEO campaigns is illustrative in the work we’ve done for healthcare service Clarity Software Solutions. We’ve worked with them on several projects for more than three years, including in areas such as SEO, web development and design, and strategy.

Our SEO work boosted Clarity’s conversion rate by 1,200 percent, total traffic by more than 250 percent, and organic traffic by 300 percent or more.

Wouch Maloney Case Study

Mediaboom’s partnership with business advisors and CPAs Wouch Maloney included a website overhaul and SEO services like conversion point optimization, on-site and off-site SEO, inbound link analysis, website ranking analysis, and keyword research.

The firm had a total traffic increase of 507.34 percent, more than 353.38 percent more unique page views, and 418.22 percent more new users thanks to Mediaboom’s SEO expertise.

Achieve results for your company with Mediaboom’s professional SEO consultants.

Making the Right Choice for Your Business SEO Needs

Hiring an SEO consultant behooves your business, as you can increase your ROI and ranking with the guidance of professionals. Formulate a winning SEO strategy today with Mediaboom.

In the contemporary business landscape, digital marketing has emerged as an indispensable component of any business strategy. Of course, with so many types of digital marketing, trying to find the right fit for your business’s needs can be challenging.

Whether you’re looking to attract potential clients, drive web traffic, or foster brand recognition, there are unique types of digital marketing that can deliver specific outcomes. The important thing is to have the right SEO campaigns, SEO strategies, and marketing plans in place.

Of course, with such a diverse palette of marketing components, understanding your different options through and through is key. Come dive in with us as we explore the many types of digital marketing strategies available.

11 Types of Digital Marketing to Implement

Choosing the right type of digital marketing that fits your needs is key, and most of what goes into picking a particular strategy starts with considering your budget, timeline, and the level of work you’re willing to put in.

	Difficulty	Monthly Cost	Time to See Results
Search Engine Optimization	Moderate	Varies (Time-Intensive)	Months to Years
Pay-Per-Click Advertising	Moderate to High	Varies (Depends on Budget)	Immediate to Weeks
Content Marketing	Moderate	Moderate to High	Months to Years
Social Media Marketing	Low to Moderate	Low to Moderate	Weeks to Months
Email Marketing	Low	Low to Moderate	Weeks to Months
Influencer Marketing	Moderate	Moderate to High	Weeks to Months
Affiliate Marketing	Moderate	Variable (Commissions)	Months to Years
Video Marketing	Moderate	Low to High	Weeks to Months
Mobile Marketing	Moderate to High	Low to High	Weeks to Months
Chatbot Marketing	Moderate	Low to Moderate	Weeks to Months
Viral Marketing	Moderate	Low to Moderate	Immediate to Weeks

What is the Most Effective Type of Digital Marketing?

With so many different digital marketing strategies, finding the right one that works best for your team can be challenging. Let’s take a look at each of the most popular types of digital marketing to see which ones best align with your needs.

1. Search Engine Optimization

SEO plays a crucial role in elevating your content to prominent positions on search engine results pages, making your website more visible to those actively seeking the products or services you offer.

Implementing SEO means identifying keywords that your target audience uses when conducting online searches, meaning your content should be structured around these specific search queries.

Here are some of the key factors of SEO to look out for:

1. Long-Tail Keywords: These are ultra-specific, multi-word phrases that people will often use in search engines. Compared to short-tail keywords, they are less competitive and reflect the intent of the user much more clearly.
2. On-Page SEO Elements: Some of the most important elements to look out for in terms of on-page SEO include meta descriptions and title tags, both of which provide descriptions of the page’s content.
3. Off-Page SEO Elements: Then, we have off-page elements, such as backlinks from other websites, which can drive traffic from other parts of the internet and create domain authority.

The Search Engine Journal says that just over 91% of web traffic is generated by websites featured on the first page of Google’s search results.

A&A Global Case Study

Our goal with A&A Global was to create organic sales growth with an SEO content marketing plan. The team at Mediaboom provided the initial keyword research before diving into the product pages, category pages, and blog for a full SEO overhaul, optimizing published content to drastically improve the company’s organic site traffic overall.

Get in touch with us here at Mediaboom to see how we can do the same thing for your brand!

2. Content Marketing

When your brand delivers high-quality and valuable content, it establishes trust with consumers.

Consequently, your business can assume an authoritative position in the market, becoming the preferred choice for customers when they need to make decisions.

This is precisely what digital content marketing aims to achieve. It revolves around providing your audience with solutions to their queries by disseminating valuable content.

Successful content creation, however, no longer means relying on your blog alone. You’ll find that infographics, videos, podcasts, white papers, social media posts, emails, and other forms of content will all help you reach your customers and provide them with the information they’re looking for.

A successful content creation strategy includes:

1. Knowing Your Audience: An understanding of your audience and what they’re looking for from your blog or content
2. Creating A Schedule: A content production schedule that keeps your content appearing on a regular basis
3. Keyword Research: Deepen your understanding of keywords, terms, or phrases that are genuinely important in your industry.
4. Competitor Research: Pay attention to your competitors’ blogs: understand what they’re producing, why they’re producing it, and why you should (or shouldn’t) be doing the same. It’s also helpful to see what your customers aren’t producing and how you can fill in the gaps.
5. Cross-Channel Testing: Different types of content to help appeal to a diverse customer audience.

While content marketing can serve various objectives, its most common goal is to convert visitors into leads. People interacting with your brand and its content will grow accustomed to receiving quality content that they can rely on.

3. Pay-Per-Click Advertising (PPC)

There are numerous ways to invest in online media advertising, and one effective approach is to advertise on search engines using pay-per-click advertising.

As one of the most prevalent forms of digital marketing, you essentially purchase clicks for your ad by participating in keyword auctions, where you place bids for relevant keywords.

In keyword auctions, quality score is a crucial factor, as search engines use it to determine the relevance and quality of ads on landing pages. The quality score is often based on numerous factors, including landing page experience, ad relevance, and click-through rate.

Then, we have the ad rank, which determines the position of an ad on the SERP. The ad rank is calculated using the quality score, bid amount, and a few other factors. More often than not, the ad that has the highest ad rank will appear at the top of the search results.

It’s one of the most effective types of digital marketing for e-commerce and local businesses looking for immediate, targeted traffic.

4. Email Marketing

Despite the immense number of emails sent daily, there are still voices claiming that email marketing has lost its effectiveness.

However, in reality, email marketing is still one of the most potent forms of digital marketing.

When employed strategically, it can yield significant results. For example, many successful email campaigns will use a blend of these three elements:

1. Segmentation: Dividing an email list based on demographics like age, gender, location, and past interactions with your website or emails.
2. Personalization: Using a recipient’s name in the subject line or customizing emails based on their data
3. Timing: Sending emails that are aligned with events and holidays or basing your send times on when your audience is most likely to open their emails.

When utilizing email marketing, it’s key to consistently deliver valuable, pertinent content or product information to your subscribers, provided it is done with respect for their privacy and without resorting to spammy practices.

Spectrum Case Study

Mediaboom helped create numerous product and service promotion emails for Spectrum to send to their existing customers. With eye-catching designs and the right copy, we were able to increase open rates, click-through rates, and sales.

Find out more about our work with Spectrum and get in contact with us to see how we can build you a successful email marketing strategy.

5. Social Media Marketing

Social media marketing is one of the most powerful types of digital marketing, as it leverages social media platforms to promote products, brands, or content. It can work organically, with paid advertising, or through a combination of both.

In both approaches, the key is selecting the most suitable social network for your brand, target audience, product or service, or content.

The main advantage here is the opportunity to establish closer connections with your audience and the potential for meaningful interactions. Plus, these platforms can serve as direct communication channels with your audience.

6. Influencer Marketing

Influencers are experts in particular niches who have amassed substantial audiences, many of whom are engaged with everything they do, from the places they go to the products they use.

They have the capability to craft specialized content for your brand, provided it aligns with their authentic voices, such as product reviews, showcases, and more.

An increasing number of brands recognize the value of influencer marketing and despite some inherent risks—such as influencers making statements or taking actions that may have a negative impact on your brand—leveraging the loyalty of their followers can potentially introduce massive new audiences to your brand.

7. Affiliate Marketing

Similar to influencer marketing, content creators play a pivotal role in affiliate marketing, earning commissions for each conversion they facilitate for a product or service.

A content creator will generate their own relevant and original content, wherein they mention or endorse your product or service through provided links. Whenever their audience clicks through and makes a purchase, you compensate them for each successful sale.

Finding the right affiliate partner requires a mix of assessing your target audience to see whose content aligns with their interests and finding reputable, engaging, and communicative partners that have a strong online presence in that particular niche.

In terms of commission structure, affiliates will often earn a percentage of each sale they generate, such as 10%. On the other hand, some affiliates will earn commissions for each click or each specific action, such as a subscription sign-up or lead generation.

One of the most notable advantages of affiliate marketing is that you don’t need your own large audience; instead, you can tap into the audiences cultivated by these content creators.

8. Video Marketing

Around two billion people actively search for content on YouTube per month, whether for news, entertainment, or educational materials.

As such, video marketing presents a significant opportunity to connect with new customers.

People turn to videos for various reasons, including credible reviews of products or services.

In fact, 80% of individuals alternately use video platforms to gain deeper insights into products, which means there are valuable opportunities for you to streamline the sales process and make it more accessible to potential customers.

9. Mobile Marketing

According to Google, 27% of the global population utilizes voice search on mobile devices, and the consumer path is becoming more and more intricate each day.

And with immediacy at the forefront of consumer needs, mobile marketing is no longer just a passing trend.

There are a few mobile marketing strategies you might consider investing in, such as offering mobile content, exploring SMS potential, adopting IM marketing, or creating an app.

10. Chatbot Marketing

Employing chatbots to engage with customers on your website or social media platform is great for addressing customer queries, providing general information, or navigating users through the sales process.

Plus, chatbots offer the benefits of cost efficiency, 24/7 Accessibility, and consistency.

1. Cost-Efficiency: Chatbots are a one-time investment that can handle a lot of client inquiries simultaneously, cutting down on the overhead expenses of hiring a large customer service team.
2. 24/7 Accessibility: They are available day and night to assist clients in various time zones. The client experience is enhanced since there is always rapid access to support.
3. Consistency: Last but not least, every time a consumer interacts with a chatbot, they constantly deliver excellent customer service: they are programmed to provide precise, unambiguous answers, ensuring a consistent brand voice and experience.

11. Viral Marketing

Viral marketing is different from traditional social media marketing in that it relies on customers themselves to provide product or service information. This type of marketing is considered successful when it reaches a point where it is shared by the general public, extending beyond the brand’s intended target audience.

Memes as a form of viral marketing is a great example. For instance, with a large audience under 35, Netflix consistently uses funny memes on its social media platforms in hopes of getting users to engage more.

10 Factors to Consider when Choosing the Best Types of Digital Marketing Channels

1. Target Audience

Before diving in headfirst with your marketing campaigns, it’s important to do the proper research to gain deeper insights into your target audience.

Consider where your target demographics spend time online, what kinds of content captivate their interest, or what sorts of hobbies they have.

2. Business Goals

Given the multifaceted nature of digital marketing, figuring out your preferred course of action is much easier when your goals and objectives are clearly defined.

For example, if your main objective is to establish a strong brand image, you might consider prioritizing social media marketing, PPC advertising, and SEO. On the other hand, if you want to position yourself as an industry expert in a specific niche, blogging and content marketing should be your top priorities.

3. Budget

Investigating the associated expenses with the different types of digital marketing channels is key to helping you formulate a more effective budget for your marketing endeavors.

While you can certainly utilize online marketing without incurring direct costs, it’s important to recognize that achieving visibility for your business online with a zero-cost approach will mean more time and effort on your part. potentially two to three times more.

In the event you don’t have time to do this on your own and opt to delegate some of your online marketing responsibilities to a respected agency, it’s advantageous to be aware of the approximate associated costs.

4. Industry and Competition

It’s crucial to consider which channels your primary competitors are utilizing. If their online marketing strategies prove to be more successful than your own, consider venturing into those channels to bridge the gap.

Alternatively, explore areas where your competition isn’t allocating their time and resources, as you might find a substantial opportunity in those uncharted territories. Here are some tips:

1. Tools for Competitive Analysis: Utilize resources like SEMrush, Ahrefs, or Google Trends to examine the activity of your rivals. These platforms can offer information on the platforms they are utilizing, the platforms they are using for their content, and the keywords they are targeting.
2. Market Analysis: To learn about the demands of your customers that your rivals are not addressing, use surveys or focus groups. Once you’ve located these gaps, you can adapt your goods and services to fill them, giving you a differentiator that makes you stand out.
3. Trying and Testing: Experimentation is sometimes the greatest approach to find new chances. A/B tests can be a low-risk way to test these untested areas to see how customers react.

5. Content Type

Remember that different channels have preferences for specific formats, so understanding what type of content to use for the greatest success is key. For instance, social media platforms like TikTok and Instagram promote visual content, so brands whose products have unique visual aspects can exceed here.

However, if creating informative blog posts sounds more your speed, you might consider taking advantage of platforms like Medium or WordPress.

6. Geographic Reach

Where are the people that you’re trying to connect with?

If your business caters primarily to a local market, platforms like Google Business Profile, local SEO, and location-based advertising (e.g., Facebook Local Ads) can be highly effective. On the other hand, if your audience is global, you might choose to focus more on Google Ads and social media advertising.

7. Conversion Goals

Your conversion goals dictate which channels align best with your business objectives.

For example, if lead generation is your biggest priority, you might choose to focus your efforts on email marketing and content marketing, as these types of digital marketing campaigns can be used to capture and nurture leads.

On the other hand, if sales are your number one priority at the moment, pay-per-click advertising and social media shopping feature integration can drive direct sales:

1. PPC for Direct Sales: Pay-per-click advertising enables you to show advertisements to prospective clients who are already looking for goods or services that are comparable to yours. You may ensure that your advertisements show up at the top of search engine results by placing bids on particular keywords, which will send relevant visitors to your product pages.

1. Features of Social Media Shopping: Users may buy things without leaving an app thanks to integrated shopping functionality on platforms like Instagram and Facebook. By utilizing these capabilities, you may provide a smooth shopping experience to a broad audience and expose your items directly to them, thus increasing conversion rates.

8. Analytics and Measurement

There are many analytics and measurement tools on different channels that can provide insights into key performance metrics like traffic, conversions, click-through rates, and engagement. Google Analytics, for example, offers comprehensive tracking and reporting features that you can use to get a better assessment of your marketing efforts in real-time.

9. Resource Availability

When considering the type of digital marketing you want to focus on, you need to assess the resources you can allocate to your online marketing efforts, such as time, budget, and team expertise.

Some types of digital marketing require more financial investment than others, while others require higher content consistency, which means more work on your plate. No matter the channel you choose, it should align with your resources so your marketing strategy can remain as effective and sustainable as possible.

10. Platform Effectiveness

How effective is the particular platform you want to use with your specific industry and target audience in mind?

Many B2B companies, for example, may find LinkedIn more effective than Facebook or Instagram, which would be great for B2C businesses.

Analyze case studies and performance metrics relevant to your industry to find the best platforms for your business.

Conclusion: Hire a Digital Marketing Agency Now!

With the right types of digital marketing, you can generate leads, boost sales, and expand brand awareness. If you find yourself facing challenges in devising an effective marketing strategy, you can rely on the expertise of the professionals at Mediaboom.

We offer comprehensive assistance in various domains, from social media advertising to website creation and more. Reach out to us today to learn more!

In the seemingly infinite digital landscape, the quest to get your content seen without a proper SEO strategy can feel overwhelming. So what is SEO content writing, and how can it help optimize your website?

SEO (search engine optimization) content writing is the process of enhancing your blogs and web pages to achieve higher rankings on search engine result pages (SERPs). This strategic approach is not only cost-effective but also dependable, serving as an efficient marketing strategy to amplify website traffic and foster improved conversion rates.

By the time you finish this guide, you’ll be ready to implore SEO practices on your own site. Let’s dive in!

What is SEO Content Writing?

SEO-friendly content writing is the process of crafting content with the specific aim of moving up in the search engine rankings by conducting meticulous research into pertinent keywords and producing well-optimized content that precisely addresses the user’s search intent.

SEO Basics in Content Creation

The Significance of Search Engine Optimization (SEO)

SEO is the backbone of online visibility. If you want to rank higher in the SERPs, it’s crucial.

One study found that the click-through rate of a page is not solely influenced by its ranking on the first page but by its position within that page. The topmost result on the first page captures over 28% of clicks from individuals conducting searches.

Not only can SEO have an immediate impact, but it can also operate as a long-lasting marketing strategy for the entire lifespan of your website.

The Role of Content in SEO

When paired with SEO, top-notch, quality content that tells a narrative within a contextually appropriate framework can do wonders for a website. This is SEO content marketing, which can be shared in real time or years down the line and can take many forms, including blog posts, photos, infographics, videos, and more.

People want useful information, and if your site doesn’t provide it or users aren’t engaging with it, you won’t see any positive changes in your rankings.

Key Elements of SEO Content Writing

So, what is SEO content writing, and what are its more important elements? Let’s take a look at a few important things to remember when creating optimized content.

Keyword Research and Optimization

We can’t understate the significance of conducting keyword research in SEO-based content writing. In doing so, you can make sure that the content you produce becomes discoverable through search engines.

Here are a few key considerations to bear in mind when searching for relevant keywords:

• Use proven keyword research tools like Ahrefs
• Stay away from highly-competitive keywords
• Focus on long-tail keywords
• Make sure your topic is relevant to your keyword
• Make sure you have your keyword in your title tag
• Use both external and internal links

Creating High-Quality, Valuable Content

If your content doesn’t genuinely resonate with readers or offer them real value by directly addressing their needs, then it’s not valuable content.

Determining what’s “valuable” requires an understanding of your audience’s pain points, interests, or preferences. That way, you can create content that conveys information while providing a meaningful impact for the reader.

Aim to address their problems, offer practical solutions, or give actionable insights to build credibility. All content should be:

• Authentic
• Informative
• Engaging

If you’re an SEO content writer, don’t be afraid to experiment with different formats, from articles to videos to podcasts.

Writing for the User but Optimizing for the Search Engine

When people ask us, “What is SEO content writing?” we always say that beyond providing said content for your target audience, it’s also key to write for the search engines. It’s somewhat of a balancing act.

User-friendliness is the first key concept. Ask yourself, does your content use clear and concise language, or is it digestible?

Next, consider keyword integration.

While strategically placing relevant keywords throughout your optimized content is key, many novice SEO writers make the mistake of using keywords excessively. This is called keyword stuffing, and it can result in poor readability. In worst cases, search engines might penalize you for it.

Incorporating Meta Tags, Headers, and SEO-Friendly URLs

All content you make should have these three things.

For starters, we have meta tags, which are small snippets of text, including the meta title (a title that should be under 70 characters) and the meta description.

Together, these tags should tell your reader exactly what they should expect to find should they decide to visit your page. Optimized meta tags can improve click-through rates.

Next, we have headers (H1, H2, H3, etc.), which are used to structure content hierarchically. Beyond making content far more scannable, they give search engines a better idea of the importance of different sections.

Lastly, we have SEO-friendly URLs, which should be kept short and incorporate your main keyword. Both users and search engines want quick insight into what they might expect to find on your page, and complex URLs can muddy things.

The Process of Crafting SEO Content

Now that we’ve answered the questions, what is SEO content writing, let’s look at how we can go about crafting SEO-friendly content.

Understanding the Target Audience and Their Queries

Assuming you’ve conducted audience research, the next thing you have to determine is what they’re looking for on search engines.

Is it information? What about product details? Maybe they just want solutions to a specific problem they’re facing, such as “how to get more traffic to my website.”

You can then generate a list of relevant topics that align with your audience’s interests and search intent based on your research. These topics will serve as the foundation for your content.

Drafting, Revising, and Proofreading

While you can certainly write a blog on WordPress, hit publish, and call it a day, many experts will tell you that the key to creating high-quality and effective SEO content is having a step-by-step process.

Not only will it help make sure that your content is well-crafted, but it’ll also ensure that it’s free from errors and completely optimized for search engines.

At the drafting stage, your focus should be on generating the bones of your content. Have an idea of how you want to organize your content so that it’s logical and digestible.

This is also a great time to figure out how you want to incorporate your researched keywords. Remember, user readability should take precedence over keyword stuffing.

Revise and Refine

We’ve now gone deep into the answer of “What is SEO content writing” and have come to the final piece of work.l.

Once you finish your initial draft, it’s time to revise and refine.

Ask yourself a few questions as you skim through your content:

• Does the content flow smoothly from one section to the next?
• Are my paragraphs too long?
• Is the information digestible?
• Does the content align with my chosen topic and address my audience’s needs?
• Is it engaging throughout?
• Am I using keywords naturally?

Lastly, let’s look at proofreading.

At this stage, you’ll want to check for spelling mistakes, typos, and grammatical errors. Make sure your spelling and formatting are consistent and that any hyperlinks are in working order.

Mobile-friendliness is key, too, so make sure to check your page on a mobile device to see if it’s readable and functional.

Utilizing Tools for SEO Content Enhancement

Enhancing your SEO doesn’t have to be a solo endeavor. In fact, there are many tools that offer valuable insights and suggestions for SEO-friendly content writing that yields positive search engine results.

Here are a few of our favorites:

• Yoast SEO: This powerful WordPress plugin provides real-time analysis and recommendations as you write, assessing everything from readability to keyword usage to meta tags and beyond. We love it because it offers actionable suggestions, taking the guesswork out of the process.
• Ahrefs: Beyond its robust backlink analysis, Ahrefs might be best known for its keyword research capabilities. It’s a solid tool to identify high-performing keywords based on competitor content.
• SEMrush: SEMrush delivers it all, from keyword research to competitive analysis to technical SEO suggestions. We absolutely love the Content Analyzer for seeing how we can improve variables like readability or keyword density.

If your goal is climbing the search rankings, then using data-driven tools like these is key.

Crafting SEO Content: A Case Study

Our website design project with Qazi Clinic was an excellent example of how SEO can be used to increase organic traffic and online leads.

In order to enhance this cosmetic and dermatology clinic’s `natural website traffic, our agency implemented continuous content marketing through written articles.

We conducted the initial keyword research and collaborated with the Qazi Clinic team to develop articles that are optimized for search engines, effectively promoting their wide array of services while providing potential clients with informative articles.

Get in touch with us today to learn more about how we can help your business like we did Qazi Clinic.

Challenges and Misconceptions in SEO Content Writing

We’ve answered the main question, “What is SEO content writing?” Now, let’s get into a few of the main challenges and misconceptions.

Avoiding Keyword Stuffing and Black-Hat Tactics

Black hat SEO refers to any strategy that is employed to elevate a website’s ranking, all while disregarding search engine protocols. These techniques are often used to exploit search engine algorithms to enhance a site’s placement within search engine results pages (SERPs).

Prominent search engines like Google and Bing explicitly outline prohibited methods within their guidelines. They also transparently present the possible consequences of breaching these regulations.

If you engage in black hat SEO methodologies when writing for SEO, these search engines could end up taking punitive actions against your website, including manual interventions or algorithmic penalties.

In turn, you could end up with lower rankings in the SERPs, meaning a likely reduction in the influx of organic traffic.

Refrain from Keyword Stuffing

Keyword stuffing, which is the overuse a primary target keyword(s) on a page, is one of the most common black-hat SEO tactics we see employed.

Not only will keyword stuffing not contribute positively to your ranking, but the practice might also get you penalized.

Certain black hat SEO practitioners might encourage you to manipulate your website’s position by unnaturally incorporating a keyword throughout a page, and Google will recognize it right away.

It frequently takes the form of irregular clusters placed outside the primary content. When read aloud, these clusters often lack coherence.

The Misconception of “More Content Equals Better SEO”

When many new marketers as so-called experts, “What is SEO writing?” they often get hit with one of the biggest misconceptions in digital marketing — “more content equals better SEO.”  This common fallacy revolves around the idea that increasing the quantity of content on a website will inherently lead to improved search engine rankings and visibility.

While content is undeniably a crucial component of SEO, this belief oversimplifies the complex relationship between content and search engine performance.

Search engines, Google in particular, prioritize valuable, relevant content that is more likely to engage users and encourage them to spend more time on a website. Thin, irrelevant, low-quality content created solely for the purpose of increasing word count can harm a website’s credibility and user experience.

Benefits of Mastering SEO Content Writing

Improved Organic Search Rankings

The first and most notable benefit of SEO content writing is improved search engine rankings, Search engines, such as Google, connect users with blog posts, landing pages, and websites that align with their search queries.

When people seek information related to your business, they should be able to locate your specific article.

This is where having a strong SEO copywriter becomes pivotal.

Explore our local SEO guide to see how you can create more targeted strategies.

Increased Website Traffic and Audience Engagement

Having an SEO strategy can prove incredibly effective if you want to boost website traffic.

With quality content, you can attract backlinks from fellow professionals and industry insiders. While all pertinent backlinks offer benefits, backlinks from reputable domains can swiftly generate traffic.

They also help you earn recognition from Google, as they factor into the search engine’s ranking criteria.

Enhancing Brand Authority and Trust

Among the numerous advantages of SEO-based content writing lies the ability to establish brand authority. This means creating authoritative content.

You can think of authoritative content as the kind of material that aids and enlightens readers on a relevant subject. By providing valuable information to those in need, you position your business as an expert in the field.

Crafting blog posts that directly address customer inquiries can position you as a reliable fountain of knowledge. No matter what kind of business you are, as long as you have some informative insights or beneficial counsel, you can employ this strategy.

Conclusion

So, “What is SEO content writing?” As you can see, it’s a myriad of different elements that come together in order to boost your rankings and credibility online.

If you’re looking to boost the impact of your content and employ tried and true SEO content writing services or SEO management, make sure to get in touch with us today here at Mediaboom.

Did you know that branded content can increase your brand’s recall by an impressive 86% on average?

So, if you want to come out on top in a market that’s highly saturated with ads, consider generating value for users with this genius marketing technique.

Branded content is any relevant, engaging message that resonates with your target audience. It seeks to “hit a nerve” and provoke an emotional response, helping people engage with your offerings on a much deeper level. But it doesn’t work like magic. You have to be strategic with your content, focus on educating and informing your audience instead of selling services to them, use keywords to maximize visibility, and ensure shareability while staying true to your brand voice and values. This can help you earn greater ROI and brand awareness.

Excited to see how it can help your reputation skyrocket in a competitive industry?

Stay tuned as this article from Mediaboom shares what branded content is, how it can help your business, and how you can use it to your advantage.

What Is Branded Content?

Branded content is a marketing technique that grabs consumers’ attention with immersive stories that represent your company’s values and vision.

It seeks to show, not tell what you stand for and what your values are with rich, interactive multimedia formats like videos and podcasts as well as blogs to evoke an emotional response. Because people remember how you make them feel, it adds value to a customer’s perception of your business while increasing their loyalty.

What Are the Benefits of Branded Content?

Brand content is a specific type of strategy in content marketing that gets your name out there. Instead of singing praises about your offerings, it leverages user-centric content that surely but subtly promotes your brand without being intrusive.

Take a look at how it can positively influence your business:

Better Engagement and Loyalty

Branded content marketing builds stronger relationships with high-quality content and an engaging experience. Unlike ads, it does not focus on “selling.” Instead, the focus is on establishing trust and credibility to improve brand loyalty.

Since it educates and empowers with moving stories, brand content can make your target audience choose your company over your competitors, setting the stage for customer loyalty and repeat business.

Greater Reach

Your content can be tweaked, personalized, and presented on multiple networks and websites. It can be delivered via multiple digital content marketing formats such as audio, video, images, and text. Since they’re high-quality, relevant, engaging, and easy to share, they can create a snowball effect that attracts and retains visitors beyond your current customer base.

Highlights Shared Values

Branded content builds connections by highlighting the brand’s qualities that people want to be associated with. There are many desirable traits to choose from like sustainability and body positivity.

It uses a combination of information and entertainment to tell a story worthy of your audience’s attention. It creates a positive association in their minds, so when they need what you’re offering, you can be sure they’ll come to you.

Increase Visibility and Sales

When a customer stays on your website for a long time, it signals to search engines that your page delivers valuable knowledge to users. This establishes you as a thought leader—someone with expertise and industry perspective, which can improve your search engine visibility and make it easier for prospects to find you.

Generate Branded Content in 11 Steps

How do you create brand content that moves your audience? Here are 11 tips:

1. Define Your Brand Identity

Your brand identity differentiates you from the competition. Make it count by defining what your goals are—whether it’s engaging with new customers or retaining existing ones. Consider how you want people to feel when they interact with your brand and align every aspect with your brand voice and vision to create a consistent impression.

Make it easy for your prospects to remember you by creating or elevating visual elements like your logo, typography, web design, etc. Give them a similar look and feel for a cohesive effect.

2. Understand Your Audience

A deep dive with market research will give you an accurate understanding of the type of content that will resonate with your buyer persona, including what they love and hate. This will help you eliminate a lot of trial and error, allowing you to focus on choosing the marketing channels they frequent.

3. Choose Content Formats

Branded content marketing is one of the most flexible types of marketing there is—mainly because it can be shared through multiple formats for maximum visibility.

These include, but aren’t limited to:

• Blogs: From listicles to pros and cons, you can cover a wealth of topics with this one. Pair them with compelling, high-quality images and strategically placed keywords to supercharge their appeal and ranking.
• Infographics: These give an easy-to-understand overview of information that is likely to be shared. It typically appears on Pinterest and social media ads.
• Podcasts: They provide a relatively easy way to absorb information. It allows you to potentially capture 22% of all internet users.
• Videos: Short, engaging clips generate 1,200% more shares than text and image content combined. Remember that people are visual beings who remember 80% of what they see. Make video storytelling fun and relatable to grab your audience’s attention and optimize conversions.

You can also consider case studies, e-books, whitepapers, and e-newsletters!

Choosing the right format is no walk in the park, but if you consider your target audience’s language preferences and behaviors, you may be able to get it right on the first try.

4. Craft a Content Strategy

Devising a content strategy for your brand is essential, especially if you want to wow customers in the “attract and delight” stage of the buyer journey.

Here’s how you can create content that generates steady traffic to your site:

• Define your goals. This enables you to push the right type of content on the right channel at the right time.
• Conduct persona research. Understand your audience, their behaviors, demographics, needs, etc.
• Find gaps in the information currently available online and produce authentic content around it. This will help establish your brand as an authority in your niche.
• Choose a content management system (CMS) to create, modify, and publish content. Also, refine and rank your ideas for the best results.
• Use persuasive CTAs or calls to action.

It’s also important to amplify your content strategy. If you don’t know how, Mediaboom can help you devise a spectacular content strategy—just as we did for Millenium Tower, San Francisco.

5. Create Compelling Content

With branded content, you need a brand story that sells. Ideally, you want to create content that shows people what you do and stand for with real-life experiences and stories, behind-the-scenes tours, user-generated content, and the like. At the end of the day, they should elicit specific responses and inspire your audience to get involved with your brand.

The focus should be on humanizing your brand so your users feel seen and valued. So, create engaging, relatable, and personable touchpoints that make people feel good about doing business with you.

6. Collaborate With Influencers or Partners

Brand content is often co-created for a reason. Fifty-nine percent of Americans claim that celebrity endorsements influence their purchasing behavior (Pipslay Research, 2021) while 50% of millennials trust product recommendations from influencers. Based on this information, it’s important to explore strategic collaborations that allow you to tap into new marketing opportunities and audiences.

Just make sure to connect with professionals whose values are aligned with your brand.

7. Practice Search Engine Optimization

Knowing how to incorporate search engine optimization (SEO) into your branded content can improve your online presence by increasing your market size, website traffic, and conversion rates.

Here’s what you need to do:

• Add visual elements like images and videos with alt-text for enhanced accessibility.
• Consistently adhere to your brand voice and tone.
• Naturally incorporate relevant keywords and phrases. This enables you to be part of the ongoing online conversation and interact with potential customers.
• Optimize on-page elements like headlines, headers, and subheaders (use H1, H2, H3 tags), meta descriptions, etc., to improve search engine indexing and readability.
• Use appropriate internal and external links.

And yes, make your content mobile optimized for increased visibility. Ensure it doesn’t take longer than 4 seconds to load.

8. Leverage Social Media

Over four billion people used social media in 2022. That number is only expected to grow as the internet becomes more accessible. Capitalize on the trend by creating a presence on relevant social media channels.

YouTube has 2.527 billion users, Instagram has 1.628 billion users, Facebook has roughly 3 billion users, and Twitter has 540 million users. So, it’s good to consider one or several of these popular platforms.

Be sure to use the right type of content for your chosen channel, and be consistent with the quality and frequency of your posts. Nailing local social media marketing will keep engagement high, foster connections, build brand awareness, and improve the brand’s perception, driving leads and sales.

9. Engage With Your Audience

Reply to comments, direct messages, mentions, etc., to make your audience feel heard and valued. You can even use branded content to host giveaways and contests while increasing engagement.

𝕏 monthly users reach new high in 2023 pic.twitter.com/trqLGBEvvA

— Elon Musk (@elonmusk) July 28, 2023

After all, people are hard-wired to respond to emotional branding. By publishing posts that resonate with them and invite them to participate, they’ll be eager to share their thoughts and feelings with you.

10. Measure and Analyze

Tracking your key performance indicators—such as page views, content shares, scroll depth, bounce rate, time on page, rankings, revenue and conversion rates, churn rates, etc.— lets you see and quantify the impact of your efforts.

This gives you intel on what needs to be changed or improved as you work on your marketing strategy and goals.

11. Monitor Trends and Evolve 

Strategic branded content marketing is far from a one-off job. You can’t simply cross it off your list after a certain number of hours, campaigns, or posts. You must know the trends and topics in your industry to remain relevant—a task that requires ongoing effort and research.

So, aside from knowing your audience and brand identity, you also have to make frequent adjustments according to what’s trending and what works.

Mediaboom can help you produce results-oriented branded content that lets you take advantage of the latest trends. Contact our digital experts today and let’s elevate your brand.

5 Best Examples of Branded Content Campaigns

Gain inspiration from our favorite examples of brand content done right:

1. Coca-Cola on YouTube and Facebook

In 2013, Ridley Scott Associates produced a 7-minute film for Coca-Cola to help generate awareness about the environmental dangers that polar bears are facing. Though it didn’t directly sell cans of soda, it created a favorable perception for the brand by allowing it to be associated with sustainability, protecting the environment, and the lovable family of bears that was part of the story. Published on YouTube and shared on Facebook, it was responsible for 27% of incremental sales while only costing 2% of the company’s media budget.

2. Red Bull on Instagram

As an energy drink, Red Bull has created an image that is often linked to high energy, extreme sports, and great athletes. A large part of its marketing is done through Instagram. Many of its posts on the image-sharing app feature daring feats like extreme BMX stunts, wingsuit gliding, and rock climbing. These are usually accompanied by cheeky captions like, “Tag your wingman”  and “Light up your weekend.”

Today, the brand has over 18 million followers on Instagram and has the highest market share among its competitors.

3. Lego on YouTube

Lego has been described as “the savviest brand on YouTube.” With over 32,000 videos and growing, it has several types of branded content that include:

• Business milestones (like the release of a new product)
• An “Explained With” series that answers questions children are likely to ask about the world (example: Why do we have seasons?)
• REBRICKULOUS, a show where people address different challenges with structures made with Lego

An abundance of cohesive content that keeps in mind its audiences has propelled it to YouTube greatness with more than 16 million subscribers.

4. Gymshark on TikTok

If you’re a Gymshark fan, you may have noticed how their marketing is different on TikTok than the rest of the channels where they’ve established a strong presence.

The #standupchallenge, for example, was created by Demi Bagby, a fitness influencer with athletic talents. This allowed them to tap into a larger audience on the platform while users create content for them.

5. Zelle Website

The digital payment network provider Zelle worked with Vox Media to produce informative branded content that warned consumers against elaborate and sophisticated financial schemes. Published on the Vox x Zelle website, The Science Behind Scams has a wealth of information about the psychology of scams and popular modus operandi. They have remained consistent by including a Safety Education section on their website that teaches users how to safely use their services without falling victim to scams. This didn’t just make the brand more credible but it also made them appear more trustworthy while increasing consumer safety.

Hire a Branded Content Digital Marketing Agency Now

Brand content is a game-changing marketing strategy that can help you remain competitive. Digital experts at Mediaboom can help elevate your brand and make it unforgettable to your audiences.

Schedule a free consultation today. Together, we can make your brand stand out in the hearts and minds of your consumers.

Do you send your writers an SEO content brief? This can help them keep on track, completing their blog with the right keywords and formatting.

If you are not using SEO content briefs, your content may be missing the mark. The brief gives your writers guidance on which keywords to incorporate into the article to help ensure it ranks at the top of search engine results. It also informs the writers on the article’s intent and which topics to cover in the post. However, not all SEO content briefs are the same, so how do you create a template that fits your needs?

Keep reading to learn how to create an effective content brief template that is easy for your writers to follow.

What is an SEO content brief?

The goal of any marketing campaign is to boost the organization’s online presence by increasing organic traffic to the website. Even skilled writers will struggle to produce results without some guidance on what to include in the blog post. It’s why a content brief should be part of the instructions provided to your in-house or freelance writers.

A content brief contains instructions on how to create an article, landing page, social media post, etc. When your writers know what is expected in their content, you will spend less time and money asking for revisions. Not only is this frustrating for you, but it can also annoy the content creator.

Most briefs are created by an individual in the marketing or SEO field. These individuals typically know what to include in the brief to increase your chances of ranking higher in search engine results. Another idea is to use a local SEO service.

Why is it important to prepare an SEO content brief?

It may seem easier to simply send writers a primary keyword and let them create the content without further guidance. You can even include a list of secondary keywords to help keep the blog post on track. Even though it is a good start, you may still not receive content that brings your organization to the top of a search query.

An SEO content brief will make it easier for writers to understand what you are looking for to boost your business by providing the following.

Introduces SEO and Content Marketing

Not all writers are familiar with SEO practices or content marketing. When writers have a content brief, they have the tools and guidelines necessary to create a blog post that can elevate your search visibility.

They have the keywords necessary to drive organic traffic and have a basic understanding of what you expect in the article.

Clarifies the goals and objectives of the content

Even when the keywords are supplied, writers can still go off track. With a content brief SEO, writers have a better understanding of what you want to achieve with the blog post.

Helps identify the target audience

A target audience refers to consumers who are more likely to purchase your goods or services. The tone and wording used in the content often determine if the blog post catches their attention or is something they scroll past. A content brief can help writers understand who your organization is trying to reach and craft the article accordingly.

Guides the content creator in aligning with SEO strategy

A writer may be familiar with SEO but it doesn’t mean they understand your marketing strategy. The brief clarifies your goals, preventing any misunderstandings in the type of content you want to publish.

Outlines relevant keywords and topics for SEO optimization

Certain topics rank higher than others in search engine results. It also applies to keywords. A brief gives writers the topics and keywords with high search engine rankings, making it easier for you to get the right content without multiple revisions.

Provides a structure for the content

Top-ranking blog posts are structured for easy readability. They include headings and subheadings that allow the article to flow without awkward jumps from topic to topic. Providing a structure helps ensure the content you receive follows your intended structure.

Want to learn more about the importance of SEO content briefs? Contact Mediaboom for more information.

How to create an SEO content brief in 10 steps

Content brief creation is best done in steps. It helps ensure your writer understands what you expect from the blog post. It is especially important for SEO-focused content. Content writers need to know how the client wants the article structured, the word count, and which keywords to include in the text.

1. Use a text editor

A text editor helps catch any grammatical, spelling, and punctuation errors. You encourage your writers to edit their text before sending the article in. It’s also a good idea for you to do the same in an SEO content brief.

Misspelling a keyword can lead to revisions, especially when the writer doesn’t reach out for clarification. Your text editor can be as simple as using Google Docs. The software catches most spelling errors.

2. Decide on the main keyword of the content

The purpose of SEO-focused content is to drive organic traffic to your website. You always want to include the primary keyword in any SEO content brief. The keyword helps search engines know where to place your page, and it also affects your chances of ranking higher in SERP results.

Finding the right target keyword can be challenging. However, you can take advantage of a keyword research tool. There are several to choose from and some may even be free, but your results may also be limited. For example, you may only have access to the first ten keywords or so, instead of the entire list.

3. Include secondary or semantically related keywords

To avoid a practice known as keyword stuffing which can lower your site’s chance of ranking higher, include secondary or semantically related terms in your content briefs for SEO.

Keyword stuffing occurs when the primary keyword is used continuously throughout the article. To avoid this mistake, give your content writers a list of secondary or semantically related terms.

Secondary or semantically related keywords are related to the main keyword and can also include long-tail versions. You can use a keyword research tool to find a list of secondary keywords.

4. Learn more about the topics of the keyword in the subtitles

Subtitles serve as a guide throughout an article. They help break up the content into easily readable paragraphs. Subtitles also affect SERP rankings. It’s something search engine algorithms look for in online content.

Adding keywords in the subtitles improve your chances of ranking higher. They can also serve as a stopping point for readers searching for a specific answer to their online query.

Including the subtitles, with relevant keywords, in your SEO content brief is an effective way of ensuring your blog post helps drive traffic to your website. 

5. Specify where to insert images/links/resources

It’s easy to insert images/links/resources anywhere in the blog post. However, this practice will do little to increase your search engine rankings.

Links and images should be placed in areas where it makes sense in the text. Letting writers know where to place images and links is an easy way to save time, money, and frustration.

Resources are typically cited at the end of a blog post. It allows the text to flow smoothly while still backing up your facts/statements.

Here’s an example of a travel website with images properly placed.

6. Specifies the length of the content

An effective SEO content brief species the length of the content. When writers do not have a word count, you can end up with an article that is too short or long.

It makes a difference in search engine results. The algorithms used to determine page rankings use word count as one of the parameters.

The word count should also fit the topic and type of article. For example, you do not want a 1,000-word introduction on a 1500 word article.

7. Make sure you’ve targeted your audience correctly

Part of content brief creation includes knowing your target audience. It can affect the topic, writing tone, and writing style.

Finding your target audience isn’t difficult. However, it does require a little research.

Auditing your social media following will give you an idea of your followers’ demographics. You can also survey existing customers, and don’t forget to take a look at your competition.

If your products and/or services are similar, chances are, so is your target audience.

8. Always check the SERP to find out the search intent

Search Engine Results Page (SERP) is the page a search engine displays in response to an online search.

Checking the SERP gives you a better idea of what consumers are searching for based on inputted keywords. You can get a competitive analysis of how keywords are performing. The goal is to include high-ranking keywords in the content.

Remember, search intents can change daily so it’s a good idea to stay current. Each SEO content brief you deliver to writers should include new keywords, even if you are using multiple articles to cover the same topic.

9. Define a tone and writing style

The SEO content brief should define the writing tone and style. It should fit the topic and target audience, along with the mood you want the writer to convey.

Examples include conversational, authoritative, or informative, to name a few.

10. Make sure your understanding of the template is clear

If you are having trouble understanding your SEO content briefs, your writers will also be confused. The goal is to promote your brand’s reputation and business.

Keep the brief to the point and ensure your message is clearly stated.

It’s also a good idea to always include a message indicating the writer should contact you with any questions.

Have questions about your content brief? Contact Mediaboom and let us help you boost your business.

SEO content brief template examples

Sometimes it helps to review SEO content brief examples. It can help you focus on what to include in the brief and the information you may want to leave out. Here are three examples to help you get started and ensure the brief is easy for both you and your writers to understand and follow.

1.  SemRush
2.  Ahrefs
3.  Moz

The best tools to create an SEO content brief

Along with providing examples of content brief templates, the same three websites also have helpful tools. Using these tools will help you find relevant, high-ranking primary and secondary keywords and audit the SERPs so you stay current with the latest search intents.

Here’s a brief description of the services and benefits offered by SEO experts to make it easier for you to select one that’s the best fit for your marketing strategy.

SemRush

You can automatically create content briefs for your marketing campaign with this online tool. It will provide you with a list of primary and semantically relevant keywords. The keywords are organized by their optimal readability scores. You will also receive suggestions on titles, headings, and meta descriptions. SemRush will even identify your top 10 competitors.

Ahrefs

You get all of your SEO tools in one convenient place with Ahrefs. Along with providing lists of ranking keywords, you can also track your competitors. The online tool makes it easy to audit and optimize your website. It will even provide you with content topics and link opportunities. Since the tool runs its own search engine, it is able to provide accurate metrics and data in real-time.

Moz

Along with the website’s whiteboard Fridays that provide helpful SEO tips, you can download several types of SEO content brief templates. From keyword listing and reporting to link and competitive reports, Moz covers every aspect of SEO.

Hire now a web agency to boost your SEO

Even with a template, content brief creation is time-consuming. Let Mediaboom take care of your SEO content briefs, and show you why it’s a must. Contact us today and learn how we can boost your SEO.

Every single day, Google receives over three billion website searches daily, and studies suggest that over 25% of searchers click on the first search result. Now, why should you care about this statistic? The reason is simple: these clicks lead them directly to the heart of website content.

What is web content?

Website content encompasses all audio, visual, and textual components hosted on a website, ranging from marketing copy, images, and logos, to embedded videos, podcasts, and more. Web content writing pertains to the textual material present on the site. Well-crafted content creation hinges on capturing readers’ interest within the initial 15 seconds for optimal engagement, and can enhance user experience, encouraging engagement, and contributing to the overall success of the site.

Capturing your audience’s attention is only the first step: the real challenge lies in maintaining their attention, whether it’s through website writing or website content. Understanding the key elements that make content compelling can turn your website writing into a powerful tool.

In this article, we’re going to teach you how to grab your readers’ attention and keep them engaged: keep reading to discover how strategic content creation can not only captivate visitors but also enhance your brand’s credibility, expand its reach, and ultimately drive valuable actions!

Definition of Website Content

Web content is the most important marketing tool that a company has. It is how you will gain new customers and retain current ones. It is the most common way that your customers will interact with you. Basically, website content is anything you have on your website. Anything textural, visual, or aural that is encountered as part of the user experience.

It encompasses a variety of mediums rather than being limited to a single type: For example, a blog post may contain written words, images, and video. Single elements like interactive infographics might also combine multiple elements. Here is an example of how Mediaboom combines infographics in this case study: “SEO and Content Marketing.”

Benefits of Website Content Creation

SEO boost is one of the primary benefits of website content creation. Google and other search engines love when a website frequently updates its content. The easiest way to do this is to create blogs. Blogs are full of keywords that will help your business rank high in search engines.

Web content creation helps you build relationships with your audience, and it’s paramount to a good marketing strategy. When someone comes to your website, they want to get something from you. They want to be entertained, learn something or connect with real people. Content is all about your audience and creating a loyal following. The first step in doing this is showing up with content that they want and makes them want to come back.

AA Global Industries Case Study

Check out this case study about “AA Global Industries” and see how Mediaboom can help you with your website content.

Web Content builds trust with your audience. Anyone can call themselves an expert in an industry or niche, but building a great website shows you are an expert. Over time your expertise will be recognized, and clients and customers will come.

Arizona Tea Case Study

Check out this Fresh Website for Arizona Tea. They weren’t always a well-known brand, but over the years, their name has become synonymous with great-tasting tea.

Content created for the web is reusable. By creating a single piece of content, you have something you can share, change, and add things to for another platform. This is especially true with blog posts. You can use each section for a social media post, use it as a teaser for an email list; you can use it to make a sound recording for a podcast. All of this is from one blog post.

“Building a digital brand” is essential to your business. This is an example of what we did for Spectrum Charter Communications.

The best thing about website content is it doesn’t cost a lot. Most of these methods are free or extremely cheap to create. If you’re just starting out and don’t have a lot of cash flow, you can grow a good foundation for cheap with these marketing methods.

• Blog – you most likely have this on your website already
• Video – create a video with your computer’s camera and upload it to YouTube for free
• Podcast – start by using your phone or your computer and record and upload to Spotify.
• Social Media – you don’t have to pay for ads on social media. Simply share content for free.
• Emails – MailChimp is free for up to 2000 subscribers.

No matter what industry you’re in or how dry you think it is, you can create engaging content. The trick is to really target your audience. Target their dreams, fears, and problems and then speak their language.

Check out the “Paving Finder Paving Blog & Paving Companies Directory.” Mediaboom partnered with Paving Finder to create a paving blog with sleep and an intuitive interface.

Remember, when promoting content for the web, you can do too much, and it ends up becoming annoying. So make sure that you’re not being annoying or pushy. So follow the 80:20 rule, which is to offer free content 80% of the time and 20% advertising products or services.

How To Write The Perfect Website Content in 14 Steps

1. Prepare a publishing strategy

 To prepare a publishing strategy, you want to combine Search engine optimization (SEO) with content marketing. What is SEO? Search engine optimization is the process of optimizing websites so that they rank well on search engines through non-paid services. Content marketing is a way to attract and engage an audience by using web content. When you combine SEO with content marketing, you create a publishing strategy.

Here is an example of a website Mediaboom created for Clarity which is a leading healthcare communications firm.  Your publishing strategy is about improving your SEO website content and increasing your click-through rate.

2. Create clusters on the site and display authority for each one

Topic or content clusters are groups of web pages used to establish authority around a certain subject in the eyes of search engines. A topic cluster includes a pillar page that provides a broad overview of a topic. Then from the pillar page, links to cluster pages that cover associated subtopics. 

The Yale Center For Dyslexia & Creativity is a good example of the use of cluster pages to display they are an authority. Their pillar page advocacy and research have cluster pages you click on to learn more about dyslexia, including the signs of dyslexia.

3. Do keyword research

Keywords are terms and phrases used to establish and develop website content. Someone, usually a writer, will develop terms and phrases used to create content. Keyword research is important because it defines what your business is about and what you sell. The keywords help determine where you rank on the search engine result page (SERP). The higher you rank for SERP, the more people you reach and traffic you will get.

Contact Mediaboom today for your keyword and website needs. They can help you get the traffic you need to succeed.

4. Target a single keyword for each article

The goal is to target one keyword with a few related keyword variations for each page. But the key is to find what keywords and variations work best for that page. The reason focusing on fewer keywords per page is better is because they are more targeted, and it reduces the risk of keyword dilution. This is when you focus on so many keywords that they lose their power.

Have you heard of branded keywords? If so, that’s great, but if not, this is a term you should know. Here is an article by Mediaboom, “Examples of Branded Keywords and Non-Branded Keywords.”

5. Divide the main topic into subtopics

This will give you your pillar page and cluster pages. Remember, cluster pages are used to add authority to your pillar pages. Adding authority improves your ranking in SEO and shows your website is trustworthy. 

6. Create an optimized structure for reading

Your average reader has a reading ability of a 12-14 year old. This means when creating web content you should keep your sentences short and have paragraphs that are long enough but not too long. Keep your sentences between 10-15 words and your paragraph 3-4 sentences long.

JW Marriott Luxury Hotel Advertising Hotel Web Design. The short paragraphs mixed with infographics and pictures make this easy to read and keep your attention.

7. Include visuals in the text

This goes along with the one above. You want visuals to keep people interested and to break up the paragraphs, plus it adds understanding to your ideas. Vision is responsible for 80% of things a human learns and understands. Making visuals key for your website design.

Qazi is a dermatology clinic Mediaboom helped by creating a strategy, developing paid ads, creating a website, and doing SEO. These changes helped increase their online leads by 302.75%.  Contact Mediaboom today to see what they can do for you.

8. Assign HTML tags properly

Tags are needed for accessibility it makes the parts of a webpage immediately apparent. HTML tags are also needed for SEO because they indicate the role of the content within the tags. Without the headers, your page looks like a mess, and the SEO search bots will not be able to decipher your page.

Without the proper tags, you wouldn’t be able to tell where the header and footer were on this Learn Italian Go website design done by Mediaboom.

9. Include internal and external links

Internal links help users and search engines better find pages within your site. External hyperlinks are used to show that a page is credible to search engines and is part of the SEO technique. 

10. Write more (and better) than your competitors

This is where Mediboom’s website content writing services can come in. You do this by knowing and understanding your audience, writing in a clear, concise style, and being original. You want to consistently write and publish articles on your website.

11. Include exclusive assets to differentiate yourself

Study your competitors and figure out what makes you different from them. What sets you apart, and what can you do differently or better than them? Answer these questions and then play them up in your content marketing strategy.

12. Include CTA and contact form

Your audience has to be able to contact you easily, and a CTA invites them to contact you, and the contact form makes it easy for them to contact you. If you do not have a clear call to action a potential customer may become lost and unsure of the next steps on how to get in touch with you or sign up for email marketing.  Without a clear call to action, a user may not know the next steps to take to purchase a product or sign up for email marketing. CTAs help companies generate leads, but they also help customers to avoid being frustrated.

13. Avoid keyword stuffing

keyword stuffing is when you overuse keywords. The article comes across as too wordy, and it makes your page rank lower in search engines. Keyword stuffing is easy to notice and will oftentimes start annoying your readers.

Contact Mediboom today for all your website content needs.

14. Publish content and monitor its performance

 You want to learn which of your content marketing efforts are doing well and which you need to work on. You do this by tracking the performance of your content marketing.

What to Expect From a Web Content Writer Services

1. Traffic Increase – You’ll get more website traffic and online leads.
2. More leads and sales – You’ll notice that the number of calls you’re getting and your sales will increase.
3. Increased authority in the industry – You’ll get a company that understands you and what your goals are.

If you’re ready to make these changes contact Mediaboom today!

Hire Now A Website Content Writing Agency

Content marketing sounds like it should be simple and easy to do, right? But if you’ve been doing it on your own without results, you know this is not the case.  There are a lot of complicated steps, from HTML tagging to keyword searches, that can leave you scratching your head. Let Mediaboom do the work for you, and contact us today!

When you want to attract high-quality traffic to your website, Search Engine Optimization (SEO) results are essential. SEO is when you optimize your brand website to rank high in search engine results. Your goal is to get your content to reach the top page results that are related to your product or service. When your website appears high within a search, people are more likely to see your business and click on your website. 

To measure SEO results, you need to set up and measure some important KPIs. Key Performance Indicators (KPIs) are how you determine if your SEO campaign was successful and profitable. The three KPIs that should always be considered when measuring the success of the campaign are the rankings, the traffic, and the conversions. Not only are these indicators of what is working, but they will also let you know what isn’t working.

It doesn’t matter if you are a Real Estate Agent or a Medi Spa. SEO is an essential part of your online marketing strategy. Learning how to measure SEO results will be imperative to your success.  To learn more about SEO topics, continue reading.

What Is SEO?

Search Engine Optimization (SEO) is the main reason for online success. It’s what drives organic traffic and helps determine where your business ranks in search engine results. In today’s competitive marketplace, having a strong SEO strategy is essential for all business owners.

To get SEO results, keyword research is essential. Keywords are one of the main aspects of SEO, and you’ll hear that term frequently when talking about SEO. Keywords are the words and phrases that relate to the topic you’re writing about and are how you are ranked by search and volume trends.

Because most search engine results come through Google, SEO focuses heavily on ranking high in its search results. It may surprise you that over 95% of mobile searches used Google from 2018 to 2019.

SEO also includes best practices for website speed, photo captions, links, and interacting with visitors online.  

What Are The Benefits Of SEO?

SEO results benefit your business in a number of ways. People are online frequently and are often searching for things every day. In fact, according to DemandSage, there are over 5.3 billion internet users in the world as of 2023. Also, almost 53% of B2B and B2C website traffic comes from organic search. This means that more than half of your web browsers come from search results from online search engines like Google.

One of the primary benefits of organic traffic is you don’t have to spend money to get visitors to your site. Another important thing to know is that 75% of searchers click on the results from the first page. So if your website appears on the first page of search engine results, your business will get the clicks.

Search engine optimization benefits are vast. One is that it builds brand awareness and increases trust with customers. Your customers will come to know your name and know they can trust the information you give.

SEO brings high quality traffic to your pages. This means the people who end up on your page want to be there and are interested in your products or services.

How organic searches benefit your business

The ROI of organic SEO is one of the most cost-effective ways to bring traffic to your website as opposed to cold calling or sending out unsolicited emails or advertisements. Almost 70% of CTR is organic rather than ad-based.

When you use organic searches with paid searches for inbound or outbound marketing, your SEO strategy improves. Being on the first page of Google will increase consumer trust no matter how they found your website.

Even if you have a brick-and-mortar store, SEO is important. SEO isn’t just for online businesses. It doesn’t matter if someone is looking for a restaurant or a new shirt. They typically search online first. According to Google, almost 88% of people use “Near Me” searches on their mobile and will go to that store within one week, and 76% visit that same day.

That’s why it’s important if you have a physical location that people can find you online, which can increase traffic in your store.

If you’re interested in taking your SEO content to the next level, contact Mediaboom today!

5 Pillars to Measure SEO Results

Most people, when tracking SEO performance, only focus on organic traffic, but there are different ways to monitor SEO results.

1. Organic traffic

Organic traffic is the number of visitors that come to your site from the search engine without clicking on ads. It’s one way to tell how well your website ranks for keywords. Organic traffic indicates how well your SEO is working. It also represents potential client conversion.

2. Domain Authority

Domain Authority (DA) is the search engine ranking score developed by Moz that helps predict where your webpage will rank in search engine result pages (SERPS). Your score can range from 1 to 100. The higher the number, the more likely you are to rank well.

3. Backlinks

Backlinks are links that another website puts up that link back to your website. This is another way that Google and other search engines use to determine your SEO ranking. Backlinks help to improve your domain authority, which in turn increases your organic traffic. These work together to improve your SEO.

4. Keyword rankings

Keyword ranking is where your page is placed in SEO results for specific search words. Keyword ranking is important because about 75% of clicks go to the top three organic search results. Seo results 

5. Page Speed Insight (PSI)

Page speed insight is the measurement of how quickly your web pages load and is scored from 0 to 100 with the highest score, meaning your website is optimized for speed and efficiency. The lower scores show you areas where you can improve.

What metrics affect SEO ranking?

SEO metrics are indicators that help you understand if your search engine optimization tools are working. There are many things that influence how you rank. User experience, conversion rate, CTR, bounce rate, and average engagement time are just a few of them.

User Experience

SEO results User experience is how a person feels when they are interacting with your website. It’s all about how easy it is to use, how visually appealing it is, how well they can navigate it, and how quickly the page loads. If your site isn’t user-friendly, then people won’t come back to it. On the other hand, if it’s easy to use, then user retention is more likely.

Conversion Rate

Conversion rate is when a certain percentage of organic visitors complete a certain task, such as signing up for emails or buying a product. Conversion rate optimization: Your goal is to improve your users’ experience so that they are more likely to take the desired action. Here is an example of a website for a dermatologist whose conversion rates went up significantly.

CTR

CTR, or click-through rate, is the metric that measures the number of people who click on the link in relation to how many people see it. The main purpose of SEO is to bring organic traffic to your page as well as rank high in search engine results. By measuring the CTR, you determine the number of people who visited them from the number of users in the SERP.

Bounce Rate

The bounce rate is the number of people who visited a webpage and didn’t interact with it by clicking links or form submissions. While having some bounces are expected, a high bounce rate may indicate that your content isn’t good or your website is poorly optimized. A good bounce rate for an e-commerce site is around 20%. However, for a blog, under 65% is considered satisfactory.

Average Engagement Time

Average engagement time in SEO results is the measure of time your webpage spends as the focus on a user’s screen and not just open in a tab. A good average engagement time is roughly 48 seconds. Engaged sessions are another part of this metric when an engagement consists of any of the following: when the user stays on the page longer than 10 seconds, views more than one page, or triggers a conversion.

Many more metrics affect SEO ranking, and we have an article that explains them in detail. We would love the chance to talk to you about how we can make your metrics soar. Contact Mediaboom today!

What tools to use to measure SEO performance?

There are many tools that you can use to measure SEO performance. Some of them are free, while others aren’t. SEO tool relieves you of the time-consuming task of keyword research and data analysis. These tools show you what is working and what isn’t, so you know what areas need to be improved upon.

Semrush

Semrush is one of the top choices for website design enhancement local area. This will effectively evaluate your SEO result rankings as well as point out areas that need to be changed. Another element that people love about Semrush is that it easily allows you to compare your site to your competitors. The site audit will help you understand areas you can improve in, see your competitor’s strengths and weaknesses, conduct keyword research, and create a realistic workback schedule.

Google Search Console

Google Search Console is a free web service where publishers can monitor their overall site performance. Some important features have been monitoring indexing and crawling, fixing and identifying errors, an overview of search engine performance, requesting indexing of updated pages and reviewing internal and external links.

Google Analytics

Google Analytics is a free tool that collects data from your website and apps to create reports. The reports provide insight into your web pages, such as website performance and user behavior. It tracks the basic page views and visitor data, like the type of device they were using and how long they stayed on your page.

3 FAQs about SEO results

1. How long does it take to get results in SEO?

It can take between 3-6 months to get SEO results. Unlike paid advertising, which can show results in just a few days, SEO results take time to build an audience. A few reasons for this is that new websites take time to build authority with Google. Your competition is probably using SEO keywords, and the more popular the keywords are, the longer it’ll take to rank.

2. How much does it cost to invest in SEO?

The cost can vary depending on the size of your business, your goals, and the nature of the campaign. Small businesses spend between $500 and $10,000 per month on SEO. Larger companies can expect to pay between $8,000 and $200,000 per month.  SEO services can be expensive because they require expertise, ongoing maintenance, and a lot of time and effort. However, the benefits can be huge.

3. Can I create my own SEO strategy?

Yes, you can create your own SEO strategy. It can be time-consuming and hard work, though, so be prepared. You’ll need to create a list of keywords or download an app like the ones we listed above to help you. Then, analyze Google’s first page and see how your website compares. Find out how much organic traffic you’re getting, Figure out your keyword ranking, and find ways to improve it. Add backlinks to improve your authority score, and of course, search for your competitors, see what they are doing, and compare your results.

Get help from a digital marketing agency specializing in SEO

While you can do it on your own through trial and error, it’s much easier and cost-effective to have a web agency do it for you. Contact Mediaboom today for all your SEO and marketing needs.

SEO metrics are one of the most important aspects of getting your business seen online. But it can be difficult to know which metrics matter and how you should go about tracking them.

There is a combination of Search Engine Optimization metrics that should be tracked on a regular basis to improve search ranking. The most important SEO metrics to track are organic search traffic, keyword rankings, click-through rate, bounce rate, and page loading speed. These metrics can be tracked using google console, google analytics, or SEMrush. Beyond just these 5 metrics, there are 10 more that you should keep an eye on to keep your business bringing in as many customers as possible.

Still confused about which metrics you should be watching? Keep reading to discover the most important SEO metrics and the best ways to track them.

The 15 most important SEO metrics to track

There are several different types of SEO metrics, but not all of them are important when you are trying to deduce whether or not your website is getting visitors. There are 15 critical ones, and these are the ones you should focus your time and energy on.

1. Organic search traffic

The main reason you are monitoring SEO is to attract more organic search traffic to your website, therefore, this is the most important SEO metric to track. Checking your organic search traffic will tell you whether or not what you are doing for Search Engine Optimization is working or if you need to make changes to your SEO metrics strategy.

It’s important to note that organic traffic is not the same as paid traffic. Organic traffic is customers who find your site based on a simple Google search without clicking on a paid ad. Organic traffic is critical as it indicates consistency and is real customers rather than bots.

2. Keyword rankings

Check your keyword rankings and your organic search traffic to understand how Google ranks your site; both are nearly equally important in SEO metrics. Your SEO strategy should include both branded and non-branded keywords for the best results.

If you are struggling with performing keyword research, it can be helpful to hire a company like MediaBoom to help. In a case study for Meraki, Mediaboom was able to increase organic traffic by over 300% thanks to keyword research, link analysis, and SEO implementation.

3. Click-through rate (CTR)

Just because your site is showing up in Google search results doesn’t mean that all visitors are landing on your site. Your click-through rate is the percentage of Google searchers who see your site in their search results and click through to your page and is an essential aspect of monitoring SEO metrics.

For example, if your website comes up 100 times on search results, but only 2 people click through to your site, your CTR is 2%. The higher your CTR rate, the more clicks you will earn in the future.

Without a high click-through rate, your business may be spending money on paid ads that aren’t working. A good SEO strategy can help you improve your CTR.

Contact Mediaboom today for a Search Engine Optmization evaluation of your site!

4. Bounce rate

The bounce rate is the number of people who only take a look at one page of your site before leaving. Although bounce rate isn’t a core web vital, a high bounce rate could suggest a broken page on your website.

Bounce rate is one of many SEO performance metrics, page load speed is another, and both are important for customer conversion. SEO isn’t just about getting customers to your page, it is also about turning them into paying customers to keep your business growing.

5. Page load speed

Page load speed is part of core web vitals, and it is a measure of how fast the pages of your website load. It is directly correlated with a more positive customer experience and higher customer conversion rates. Basically, the faster your site is, the more likely someone is to stick around.

Are you struggling with creating excellent pages that load quickly? Schedule a consultation with Mediaboom today to help get your site up to speed.

6. Backlinks quantity and quality

Link building takes time, but it is a critical aspect of your metric SEO as it can be solely responsible for the way Google ranks your website. The more backlinks and referring domains, the higher up in the search results your website will be.

But don’t just start putting links to every site. Google also ranks the quality of links in your articles. This means it is important to ensure you are linking to high-quality sites which will boost your rankings rather than hurt them. It is also easier to add backlinks to long-form content than on landing or sales pages.

7.  Domain authority (DA)

The backlinking ranking your site receives feeds into your domain rating. The domain rating of a website is synonymous with your domain authority, and it can be used as an overall snapshot of the ranking of your site and is part of your website’s SEO metrics.

In one case study for Qazi, Mediaboom found that working to increase your website’s domain authority directly translated to more visitors and customer conversions. The company evaluated, Qazi, experienced a 200% increase in site conversions thanks to improved domain authority.

8. Page Authority (PA)

A step down from domain authority, page authority is the rank of a specific page on your website. Pages that are more highly ranked are more likely to appear higher in search results on Google.

Page authority can be just as important as domain authority in SEO metrics as it can show you which pages are working well and which may need a boost. This is especially important when gauging customer conversion for your site.

9. Mobile-friendliness

In the modern day, a larger portion of society has access to a cell phone versus a computer. One research study indicated that over half of all web users do so from their phones and that only about 30% of all website visits are from computers. This means that a site that isn’t mobile-friendly could miss out on over 50% of its potential customers.

Plus, customers are always on the go. Google knows this as well and will rank your page lower and show it to users less often if it is not mobile-friendly.

10. User engagement metrics

User engagement metrics is an SEO metric that measures how engaged your audience is when they spend time on your page. For those wondering what user engagement is, it’s a combination of a few other metrics, namely, the time spent on a page and the number of recurring visitors a certain page has.

A measure of your user’s engagement levels can give you a good idea of which pages of your site work well and which ones may need some adjustments. It can also alert you to problems like a page that has a slow loading speed.

11. Conversion rate from organic traffic

After working on your user engagement, your web page’s conversion rate from organic traffic is one of the more critical SEO metrics to track. It is a measure of the quality of the traffic your site is getting. A conversion is when a visitor purchases something from your site, whether a product or service.

A low conversion rate but high organic traffic could indicate that your site is appealing to the wrong demographic. Conversion rate is critical for the bottom line of your business. If customers are coming to your site but not spending money on your products, then your business is likely wasting money on paid ads or search functions that aren’t working.

12. Return on investment (ROI) from SEO efforts

Improving your website’s SEO metrics isn’t free. It’s important to compare the cost of your SEO with the returns you are gaining from sales and sign-ups. If you have a low ROI on your investment in SEO, it may be time to try a new strategy.

To track ROI, keep track of the amount of money spent on SEO tactics and the revenue from the customers acquired using SEO. Many companies that have worked with Mediaboom, such as Qazi, have found that their ROI increases tremendously using SEO methods, and their cost per customer acquisition lowers thanks to SEO.

13. Social media shares and engagement for SEO content

Social media is one of the most important aspects of marketing and one of the critical SEO metrics, whether you are marketing a product or service. If you aren’t getting a lot of social media engagement or shares, it may be time to rethink your social media SEO strategy.

If you aren’t getting a lot of attention on social media, you may also be using the wrong platform for your customers. Remember that certain generations of users are more likely to choose different apps than other generations.

14. Pageviews per visit

The number of pages a potential customer visits, while they are on your site, can be an indication of how well your site is working to funnel users where you want them to go. If most people only visit one page and leave, this is a sign that you may need better calls to action.

Need help to increase your page views? Mediaboom is here to help. Contact us today for a free consultation to help you increase your website SEO.

15. Brand mentions and online reputation

One of the ultimate goals of metric SEO is to build a brand name that others will recognize. Once you see your brand getting mentions across the web, you know your SEO campaign has been successful.

Building a brand reputation isn’t always easy, especially if your website is older or is still using media from over a decade ago.

Meraki Case Study

In this case study performed by Mediaboom for Meraki, it was discovered that an overhaul in website design can go a long way toward building a competitive brand.

After modernizing the website, the company in the study enjoyed an increase in users of over 600% than with their old website.

How can you track SEO Metrics?

There are several different tools you can use to track SEO metrics. The best tool for you will depend on the metrics you wish to track as well as your domain hosting platform.

Site audit on Semrush

Semrush is a complete SEO toolbox. It can assist with keyword research, content marketing, and search engine ranking. It can also help with social media management, paid platform advertising, and more.

One thing that is cool about Semrush is that it can provide information about several different websites on the internet, meaning you can track your SEO as well as take a look at the websites of competitors. Semrush is an important tool when looking into technical SEO.

Google Search Console

Google Search Console is one of Google’s many SEO tools which can be sued to track SEO metrics. This specific tool is geared toward website performance as well as search engine result ranking. It can also help you to see how your website compares to competing websites.

To use the  Search Console you have to sign up with Google and allow it to connect directly with your domain host. You can only use this SEO tool for your own website and it cannot be used it for looking at other websites.

Google Analytics

Google Analytics is one of the most popular tools for tracking SEO metrics and is employed by several different large domains. In fact, Google Analytics monitors impressions and CTR from Google and provides information about the customers who visit your site to help you better target your desired audience.

It’s important to note that Google Analytics and Google Search Console are not the same thing. While they are both popular SEO tools hosted by Google, they have different capabilities which may not be suitable for all business types.

Conclusion

Overall, there are a lot of SEO metrics you need to keep an eye on. Mediaboom is a professional SEO agency ready to help you upgrade your SEO. Contact Mediaboom today for a free consultation on improving your website’s SEO and help your site get noticed by customers and Google alike!

Retargeting ads hold the power to make an indecisive customer finally click the “purchase” button. After being shown a retargeting display ad, the user’s search activity rises by 155%. Get customers thinking about your business again with retargeting ads.

Ad retargeting is the practice of putting your brand in front of people who have shown interest in your company. Whether your potential customers visited your website or gave you their email addresses, ad retargeting allows you to stay in front of them. Customize and segment users based on their past behavior to create personalized retargeting ads.

So how do retargeting ads fit into your business’s advertising strategy? In this comprehensive guide, we’ll show you what retargeting platforms and strategies will work best for you.

Why Are Retargeting Ads Important?

By staying at the top of a person’s mind with retargeting ads, you can help move them from the consideration phase to the conversion stage of the marketing funnel. In a busy media landscape, it can be hard to grab your customer’s attention. Yet, up to 75% of people say they notice retargeting ads. A robust retargeting strategy increases your brand awareness and increases the likelihood of conversions among interested customers.

Understanding Retargeting

You’ve likely seen a retargeting ad while navigating the web, but you may not know how it works. Learn how retargeting ads can work for your business.

How Retargeting Works

When a user visits your website, they might consider using your product or service, but navigate off the page. Retargeting allows companies to serve ads to users who have shown interest in their web pages before.

Another way to retarget users is through your customer database. If you use a customer relationship management system, you can also retarget users based on the contact information they gave you.

Types of Retargeting

Consider the two methods for setting up your retargeting campaigns: pixel-based retargeting and list-based retargeting.

Pixel-based retargeting uses a snippet of JavaScript code on your website pages. The retargeting pixel allows you to add a cookie to your future customer’s browser. As they navigate the web, your retargeting ads can serve dynamically on websites with the same advertising network as you.

List-based retargeting, on the other hand, is the best choice for retargeting based on your CRM information. This method of retargeting is for people further down the funnel who provided you with their email addresses, for example. Upload this list into an ad platform to begin retargeting these users.

Importance of Segmentation

If you haven’t segmented your retargeting ad audiences, you’re missing out on leads. Segmentation is the process of separating your leads by commonality. From there, you can personalize your ad for this group. These commonalities could be demographics or life events. For example, a moving company might show different ads to people who just got married compared to those who are retiring and looking to downsize. These two groups are in very different points in their lives, so a personalized retargeted message will resonate with each respective group.

Some retargeting messages can also be segmented by where a person is in the marketing funnel. Say a group of potential customers got close to making a purchase at your sporting goods e-commerce store. They added a few tennis balls to their cart, but they navigated off the page. This group of people should get a personalized cart abandonment retargeting ad with the items they almost purchased.

Google Ads Retargeting

Google Ads retargeting is a powerhouse due to its vast influence on the web. Depending on your ad strategy, you can use either standard or dynamic retargeting. While standard retargeting ads show your brand again to people who visited your website, dynamic retargeting can make even more detailed ads. Show potential customers the product page they were previously looking at with dynamic ads.

Creating and Managing Campaigns

If you’re still learning how to create ads, follow these steps.

1. Log into your Google Ads account
2. Navigate to the Audience Manager tool and click + to add a new audience
3. Choose “website traffic”
4. Name the new retargeting audience and choose any additional characteristics that should be included.

Best Practices for Google Ads

After setting up a Google Ads retargeting campaign, follow these best practices for performance.

• Use Remarketing Lists: Remarketing lists or RLSA, is a function through Google search ads. RLSA is a Google audience that uses data from Google Analytics. This feature takes data from previous Google searches, such as the keywords a person used to find your site. RLSA then creates customized ads on Google during their next session.
• Optimize Bidding Strategy: Look at your top-converting pages. If a user spends time on your shopping cart page or contact page, you should optimize your bids to prioritize users who were on that page. Bidding strategies allow you to bid higher on the more valuable product pages and lower on pages less likely to foster conversions.
• Set a Frequency Cap: Google Ads allows users to set a cap on the frequency of your ads. No one likes seeing a retargeting ad they’re uninterested in. Frequency caps allow you to move on from a customer if they haven’t shown interest in converting. Set a frequency cap for a day, week, or month depending on your company.

Facebook Retargeting Ads

Facebook ad retargeting is an effective way to reengage users who have shown interest through the platform before. You can partake in list-based retargeting from your customer database or install a Facebook pixel on your website.

Effective Strategies and Tips

Try out these tips to maximize the effectiveness of your retargeting ads.

• Experiment with audiences: Facebook has multiple audience features like lookalike and custom audiences. Ever since the rollout of iOs14, users have been able to opt out of app tracking on Facebook. Marketers who use a variety of audience lists through the Meta platform and first-party email lists find they get a better ROI on their retargeting efforts.
• Focus on your Creatives: On Facebook, your brand is competing with pictures of friends and memes on newsfeeds. To stand out as an advertiser, use bright and engaging photos. Experiment with a mixture of photos and videos with different goals. For example, a person lower in the funnel could benefit from a how-to-video on how your product works, while a person higher in the funnel may be swayed by a user-generated photo ad with a testimonial.
• Run Advantage+ Ads: Once known as dynamic ads, Facebook’s Advantage+ ads are ideal for e-commerce brands. Retarget users who showed interest in particular products with customized ads. Advantage+ ads use machine learning to identify your top potential customers in real time.

Measurement and Analytics

Consistently check your Facebook KPIs to determine how well your retargeting ads are performing. Your top KPIs will depend on the goal of your Facebook retargeting ads. Some common analytics people consider are cost per click or return on ad spend.

Cost per click is a measurement of how much each click costs you on average. If you’re noticing the cost is too high, this is an indicator that your retargeting campaign needs to be adjusted. Another important metric is the return on ad spend. Review how many conversions you received divided by how much you spent during a given campaign. ROAS helps you determine where you should be spending your dollars for maximum impact.

Plan Your Retargeting Campaign

At this point, you know about the different platforms you can use to run retargeting ads. Now it’s time to plan and create your own campaign for your business.

Objectives and KPIs

Before pushing any retargeting campaign live, you need a goal in mind. A smart strategy is to build out a full marketing funnel campaign with concrete objectives and KPIs. For example, you might start with an awareness campaign for your new real estate business. Because you want to get the word out about your services, you can track the KPI of page visits.

Next, you can build out a conversion retargeting campaign to gather contact information of potential homebuyers. The KPI for this conversion campaign would be leads.

Choose the Right Platforms

There’s a plethora of digital advertising platforms out there. Your industry and objectives will help you decide which ones to choose. Google Ads and Facebook Ads are popular choices. But you might go beyond the typical choices and opt for LinkedIn too. LinkedIn retargeting ads might be ideal for B2B marketing for your insurance company.

Build Targeted Audiences

Tap into user behavior when creating your target audiences. Besides the typical pixel-based and list-based retargeting techniques, you can customize your audiences. Retargeting ads allow for some creativity when building out your targeted audiences, so have fun with it! Create hyper-customized audiences from key page URLs on your website. Send out personalized retargeting ads to existing customers in your database who haven’t made a purchase in a while.

Create Compelling Ad Copy

Words matter when writing ad copy. In fact, persuasive ad copy can strengthen your brand loyalty and increase conversions!

The best tip to achieve great ad copy is to know your audience. You can achieve personalized and relatable copy by segmenting your retargeting lists accordingly. Skip the sales jargon and lean into marketing storytelling instead. From there, write concisely with a clear call to action. Eye-catching CTAs like “free shipping” will surely garner you some clicks.

Privacy Regulations and Compliance

Advertisers need to be aware of privacy regulations and compliance before running retargeting ads. Many consumers are concerned with their privacy on the web, so it is the advertiser’s job to ensure they are respecting that. Your location and the platform will determine the specific regulations you have to adhere to. For example, the European Union’s GDPR requires advertisers to gain the consent of users in the UK to collect their data for personalized retargeting ads.

Measuring and Optimizing Performance

Retargeting campaigns aren’t designed to set and forget. Stay engaged with your retargeting ad campaigns by continuously optimizing them for their best performance.

Key Metrics to Track

Keep several key metrics in mind when reviewing your ad retargeting. Look up your industry’s benchmarks to determine if your metrics are in an acceptable range or need more optimizations.

• Click-Through Rate (CTR): The click–through rate is the number of clicks you receive on your ad divided by total impressions. CTR is a good indicator of how interested your target audience is in learning more.
• Cart Abandonment Rate: The cart abandonment rate is an important metric for e-commerce companies. Find it by dividing finished transactions by initiated sales.
• Conversion Rate: Conversion rate is the number of conversions received divided by total impressions. A conversion could be anything from filling out a form to completing a transaction.
• Cost Per Click (CPC): Cost per click is the measurement of how much you’ve spent on your advertisement divided by the number of clicks received. This metric helps you understand how much each click to your website costs you.
• Cost Per Thousand (CPM): Cost per thousand or CPM measures how much your advertisements cost per thousand impressions. Many advertising platforms use a CPM pricing method for brand awareness campaigns.
• Return On Investment (ROI): Return on investment is a classic metric you may be familiar with. Find the ROI on your ads by finding the profit you’ve made since the ads started running minus the cost. From there, divide the number by the cost to find an ROI percentage.

Analyzing Campaign Performance

Once you’ve analyzed your key metrics, go back to your main objectives. To determine if your retargeting ads are performing well, they need to adhere to their original objectives. See how many page visits and conversions you’ve gotten as a result.

Finally, you’ll also want to look at your sales to determine the overall ROI of your retargeting campaigns. If you haven’t seen a solid return on investment yet, it’s time to make some optimizations to spend smarter and achieve results.

A/B Testing for Optimization

If you struggle to make decisions, let A/B testing take the guesswork out of the equation. A/B testing is a smart way of testing a new addition to your ad. Set up an A/B test and only switch out one element such as the ad copy or the image. Run the test and see which one has the higher conversion rate so you can make data-informed decisions.

Adjusting Strategies Based on Performance

As your retargeting display ads float across the web, you’ll learn more about how they perform over time. Check your UTMs, Google Analytics data, and web traffic regularly. Keep up with industry changes and seasonal shifts to keep your retargeting strategies both current and engaging.

Real-World Examples and Case Studies

Successful retargeting ads look different across industries. Check out these retargeting ad examples to learn what an effective one looks like.

Travel company Expedia does an excellent job creating customized ads for people who have shown interest in getting away but haven’t booked a flight yet. In this retargeting ads example, the ad copy and enticing image create a sense of urgency among vacationers on the fence.

Luxury brand retargeting looks a bit different though. Mediaboom created a successful retargeting campaign for cosmetic and dermatologic company, Qazi Cosmetic Clinic. This retargeting campaign led investors back to the landing page to schedule a free consultation. The proper segmentation and enticing imagery led to a 48.7% increase in conversions.

Hire a digital marketing agency now

Effective retargeting ads can increase your web traffic, and conversions, and shoot your ROI through the roof. But a detailed understanding of your audiences and segmented messaging is crucial for it to work.

At Mediaboom, we’ll take the heavy lifting out of your retargeting ad strategy. Let our seasoned experts across industries maximize your ROI with retargeting.