High Ticket Digital Marketing – 11 Strategies to Boost ROI

By: Frank DePino | May 18, 2023

High-ticket digital marketing provides a proven formula for brands and marketing agencies looking to sell high-priced products and services while preventing brands from losing out on sales to low-cost providers. It may sound simple enough but implementing such a marketing strategy is a different story.

High-ticket digital marketing is the practice of promoting high-ticket items or services through digital channels and tools. It focuses on marketing approaches designed to promote and sell high-priced products and services to the right prospects. These strategies are proven to increase reach and conversions, thereby effectively improving your ROIs for high-ticket products.

If you’re looking to learn more about improving high-ticket sales for your brand but aren’t sure where to get started, we’ve got your back. From decoding what makes high-ticket digital marketing stand out to making it work for your business, we’ll cover everything you need to know to boost your business!

What Is High-Ticket Digital Marketing?

Gaining a better understanding of what is high-ticket digital marketing and the different types of strategies it involves is important to determine how you can use this practice for your business.

Since high-ticket digital marketing involves the promotion and sale of expensive products, it requires a different approach than mid-range items. Although you’re essentially trying to find ways to reach potential clients and convert them into sales, for a business, this translates to creating a unique high-ticket sales funnel for high-priced products.

To understand why you need a different marketing approach for these high-ticket products, let’s learn more about these products and services.

What Are High-Ticket Products or Services?

High-ticket products and services refer to expensive products that offer buyers a lot of value. The high-priced product and service market is pretty broad and can include products such as:

• High-end electronics and equipment
• High-end jewelry and accessories
• Enterprise software
• Webinars, consulting services, etc.
• 1-2-1 expert coaching
• Designer clothing
• Limited edition goods
• High-end bikes and cars
• Luxury vacations
• VIP experiences
• Yachts or private jets
• Real estate

Such high-ticket items come at premium prices, which creates resistance in the minds of potential customers. This resistance doesn’t exist in the sales funnel of low-ticket products and services.

So, if businesses want to sell high-priced products, they’ll need to break the resistance first.

High-ticket digital marketing focuses on breaking this resistance by:

• Building trust and credibility
• Creating social proof
• Providing detailed information to customers about the product/service
• Improving customer engagement
• Building a community
• Making the purchasing process more seamless

While there are plenty of strategies that are effective at converting clients looking for high-priced products and services, it is equally important that businesses are able to implement these strategies efficiently.

Getting the marketing right is also crucial because high-ticket items make a greater portion of sales for the business.

Let’s take a look at some of the benefits of digital marketing for high-ticket items and consider some of its drawbacks.

Benefits of High-Ticket Digital Marketing

Digital marketing makes running a campaign and simplifying your sales funnel seem like child’s play. While it’s tricky and involves some effort to reap the benefits, here are some pros you’re in for!

Higher Profit Scope

Being in the premium price range, high-ticket products help businesses generate a lot of profit even with fewer sales.

This combined with a good digital marketing strategy translates to greater ROI prospects.

Better Reach

Digital tools are widespread and not restricted by geographic boundaries. So, they make your marketing efforts highly effective at reaching the target audience.

The only problem is developing strong customer personas that help you reach the right target audience, in addition to preparing a result-driven sales funnel strategy.

Data Collection

Another purpose your digital tools serve is to collect data on customer behaviors and their interactions with your brand online.

All this information is accessible to your business at no extra cost. The only trick is accessing the data and knowing how to use it to develop better campaigns.

Low Marketing Costs

Unlike traditional marketing, which is quite expensive, digital marketing requires a much smaller investment, which helps further increase your profit margins.

Moreover, even paid PPC ads won’t cost you anything unless they reach your target audience and get clicked on.

Drawbacks of High-Ticket Digital Marketing

Despite all its benefits, marketing high-ticket items using digital tools is equally challenging. Here are some drawbacks that you must consider before you begin to strategize your next high-ticket campaign.

Highly-Competitive

Digital marketing channels and tools are accessible to businesses all around the globe, which means your business has to compete with a lot more competition.

Requires In-Depth Product Knowledge

To win the high-ticket promotion strategy game, you’ll need to prove yourself as an expert in the industry. For this, you need to know your product and its target audience inside out.

Expensive

Digital marketing will require you to spend big bucks for generating high-quality content, hiring an agency, and more. In addition, the market is highly-competitive, so your messaging needs to be creative enough to get heard among all the noise.

Strategies to Get Into High-Ticket Digital Marketing

There are plenty of suggestions on how to get into high-ticket digital marketing, but only some guarantee a higher ROI. Here are some proven strategies.

1. Know Your Target Audience

Identifying your target audience, their desires, and their needs is of utmost importance, especially in high-ticket sales.

We’d also suggest you develop a narrow customer persona that captures the profile of your potential buyer best. It can help you craft better ads that are more personalized.

This is an important part of launching high-effective marketing campaigns because a more accurate customer persona will lead to more successful sales.

Your website is most likely to be a part of your customer’s purchase journey. So, it makes sense to optimize it to ensure a seamless and convenient customer experience.

2. Optimize Your Website

Here are some fantastic suggestions for optimizing your website that lead to higher conversions every time:

• Add Live Chat
• Use A/B testing
• Use heat mapping
• Add testimonials, reviews, and social proof
• Add high-quality images

A live chat tool tries to mimic real-time store experience, which works great for online selling. It provides businesses with an opportunity to interact with customers in real time while also personalizing both the experience and recommendations.

You can also use the data gathered from live chats to enhance your FAQs page, in addition to including testimonials, reviews, and other social compliments on your web pages.

Next on the list is A/B testing, which involves randomized experimenting with multiple versions of web page elements. A/B testing helps you decide which version is most effective at generating leads or converting visitors.

And if you’re looking for more insight into how visitors are interacting with your website, heat mapping is the solution. It measures the website activity to provide you with data regarding which parts of the website receive the highest amount of attention. This data becomes crucial in the later stages of your marketing activity when you want to improve your website’s efficiency.

Take a look at every aspect of your website and ensure everything from the headline to the CTA works toward a goal.

You also need to ensure your website’s functionality is top-notch. After all, you don’t want your website to load slower or start glitching when a visitor hits purchase.

3. Create Landing Pages

Your landing page is the first page everyone who visits your web link sees, thus forming their first impression of your brand.

This is why it’s crucial to have an attractive landing page that will get visitors to stay on your site longer.

4. Use Paid Search (PPC)

Paid search marketing refers to placing advertisements on Search Engine Results Pages (SERPs). These are more commonly referred to as Pay Per Click (PPC).

Paid ads are shown on the results page when a visitor searches for terms relevant to your ad.

However, businesses do not actually pay for displaying these ads on SERPs. Instead, PPC ads collect expenses only when a visitor clicks on the ad.

These ads typically link out to the business’s website. So, you’re ultimately paying for leads, which makes PPC the best cost-effective deal. And all this traffic is the targeted audience that you’ve chosen, which makes the leads more useful!

You can choose to display your paid ads on Google or popular sites like LinkedIn and Facebook.

5. Utilize Current Customers

If you’ve already got a customer base, you need to add them to your high-ticket digital marketing target group.

Since these customers have previously used your services, they’re likely to do so again. You may also already have their data, which makes getting in touch easier. With this group, you can also skip some of the initial sales funnel steps, which can help reduce your campaign costs.

Two of the most popular strategies in digital marketing for targeting existing customers are:

• Upselling and cross-selling
• Referral marketing

Upselling and cross-selling refer to marketing that targets customers while they’re already on the buyer journey for a similar low-tier product.

Referral marketing, on the other hand, involves word-of-mouth practices through which existing customers recommend your product to others and gain attractive incentives.

6. Invest in Email Marketing

Since high-priced items are quite expensive, customers want to know more about them before making a purchase. It’s also common for them to exit the product cycle a couple of times before making a decision.

That’s why it’s important to provide your potential customers with ample information through multiple options like email notifications, brochures, downloadable content, etc. They will not only provide your customers with useful information but also help keep them in the product cycle.

Make sure you personalize your email marketing content and use a segmented email list to ensure a successful email marketing campaign.

7. Create High-Quality Content

Content is central to any marketing strategy, more so for high-ticket digital marketing.

For marketing high-ticket products, you can use content to build credibility for your brand while also emphasizing the value provided by the product/service.

You can also ensure your content is educational and engaging for your potential clients.

Some examples of engaging/educational content include:

• Webinars or live streams
• Interactive product demos
• SEO content

Of these, webinars and live streams are the more engaging options. You can not only use them to curate educational content on your website but also connect with people and answer their questions in real time.

SEO content also makes a good choice for educational content marketing. Since they use SEO practices, they rank higher on SERPs organically. Plus, with SEO content, you can reach new target audiences easily.

In addition, content that ranks high on SERPs earns audience trust more readily.

8. Engage With Videos

Video content helps tell your brand story more effectively while building trust and credibility. Its format is not only more accessible but also easy to understand for a wide range of audiences.

You can use video content for introducing high-ticket items via promo videos, informing customers using case studies, or reinforcing purchase decisions via testimonials.

9. Utilize Social Media

Social media presence is an essential part of your brand’s overall communications strategy. It is a great tool that’s free and serves multiple purposes, such as:

• Creating engaging or educational content
• Building brand identity and credibility
• Interacting with potential and existing customers
• Generating leads
• Build a Community

Building a community is a high-ticket digital marketing strategy that plays a central role in improving the authority of your brand. It is essentially a brand growth strategy that focuses on reaching out to more of your target audiences.

There are many ways to build a community. Here are some strategies that work for most industries:

• Forums
• Dedicated online groups
• Affiliate marketing
• Partner marketing
• Retarget Visitors

Retargeting involves reaching out to visitors who didn’t make a purchase but did interact with your business online.

Thankfully, choosing a channel to run retargeting campaigns is pretty easy. You can simply use the channel you previously reached your visitors on.

With retargeting, you want to limit your audience group to visitors from the recent past, approximately 30 days ago. This will help reinforce the product to visitors who’re probably still looking.

10. Utilize Influencer Marketing

Using influencers in your marketing strategy is a great way to attract target audiences, increase reach, and improve engagement. Businesses can benefit greatly from the influencers’ existing audience, reach, and expertise in the niche market.

It’s also a great way of targeting the right customer profile.

11. Look at Previous Interactions

A key strategy for brands trying to optimize their marketing efforts involves studying their previous interactions with customers.

This should tell you how the customers experience the buying process before converting. And that, in turn, should help inform your next marketing strategy.

The Takeaway

There are plenty of digital marketing strategies to sell high-ticket products and services, but not all are appropriate for your brand and product/service. While most strategies are helpful, choosing a select few that effectively do the work will give you a better ROI.

Overall, selling high-ticket items will take longer than selling low-ticket items. So, gear up for the journey with your best high-ticket digital marketing strategy and be patient.

You can also leave all your worries to rest by contacting Mediaboom. Let us put our expertise to good use and deliver the best high-ticket sales strategies your products deserve! Get in touch today!

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals, building the most effective marketing and advertising solutions for its clients.