Marketing for Real Estate Agents

10 Proven Marketing Strategies for Real Estate Agents

By: Frank DePino | May 9, 2024

Marketing for real estate agents is a must in an age where 41 percent of homebuyers search online for properties first. Positioning your real estate firm as the premier choice in your neighborhood with the best properties for sale can win you more customers and drive revenue. 

What is digital marketing for real estate agents?

Digital marketing for real estate encompasses strategies like branding, SEO, website design, content marketing, advertising, and more. Realtors can use marketing to develop or strengthen a brand, increase lead generation, build more qualified leads, and expand their audience.  Website design and email marketing are critical elements of a campaign. Creating a marketing plan will help realtors map out their goals. 

This guide will cover marketing strategies for real estate agents to incorporate into ongoing campaigns with examples, benefits, and case studies.

The Benefits of Digital Marketing for Real Estate Agents

Marketing strategies for real estate agents provide the following benefits.

Build a Brand

Establishing a strong brand as a realtor involves defining your niche and crafting a compelling business proposition. 

Once you have a solid brand foundation, utilize digital marketing strategies to amplify your brand to a wider audience. Digital marketing provides flexibility for future growth and facilitates smooth rebranding if needed. 

Position yourself as a market leader, attract leads, and build brand loyalty through strategic digital marketing.

Generate Leads

Marketing strategies for real estate agents generate more leads. Segmenting your audience and identifying pain points personalizes your marketing materials to draw more qualified leads who enter the sales funnel readier to buy. 

Your agents will better understand the needs of your new leads so you can find them a home they’ll love.

Boost Conversions

Qualified sales leads who enter later in the sales funnel, in conjunction with high-level real estate service, equal happier homebuyers who found their dream property. Your firm can use your high conversion rate to your advantage, adding it as a value proposition on your website and branding materials to drive even more sales. 

Reach a Wider Audience 

Expanding your audience is crucial for increasing conversions in real estate marketing. 

Craft targeted materials to engage new leads and sway undecided buyers. Understand your audience’s needs and preferences, conducting market research for data-driven insights. Utilize various channels like social media, email campaigns, and content marketing to reach the right people. Tailor your messages, build trust, and establish expertise. 

By targeting effectively, you can grow your business with qualified leads and boost conversions.

The real estate agent is applying 10 marketing strategies recommended by Mediaboom

10 Marketing Strategies for Real Estate Agents

We’ve touched on the importance of building a marketing strategy, but what should comprise that strategy? Here are 10 elements to use on the road to more leads and higher conversions.   

1. Create a Marketing Plan

You must have a real estate marketing plan before deploying your strategies. This plan acts as the blueprint for how you’ll follow your marketing campaign to completion. 

Here are the steps that you should include:

  • Identifying your target audience
  • Determining your goals
  • Researching the competition to find your unique attributes
  • Creating a marketing and advertising budget
  • Planning your marketing mediums
  • Building a campaign timeline
  • Tracking metrics
  • Achieving milestones
  • Reviewing analytics 

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2. Build a High-Conversion Real Estate Website

The next element of marketing for real estate is website design

Your website should be a converting machine that’s designed to keep people on the site when they land there and capture their contact information so you can further build a professional relationship. 

The site is a showcase of your brand and will build trust with your potential clients. 

Your real estate website needs the following elements to achieve that:

  • Easy-to-use navigation
  • Simple and advanced search options
  • Mobile-optimized, responsive design 
  • High-quality images and video
  • Contact forms
  • Mobile Optimization
  • Neighborhood and community guides

We have a list of over a dozen real estate developer website design examples to help you see how to arrange these elements.

Mediaboom has a proven track record of designing real estate websites that convert. We partnered with Millennium Tower San Francisco to build a custom, responsive website that better encompassed the brand’s luxury real estate services and amenities. 

Our team handled animation, branding, print design, web development, and web design. 

Contact us to discuss building your real estate website. 

Your website must have landing pages for each available property. Here are some best practices for creating landing pages:

  • Writing engaging copy 
  • Keep paragraphs short and easy to read
  • Use a clear call to action
  • Incorporate photos and videos 
The real estate website got a traffic boost after using content marketing and seo techniques

3. Use Content Marketing and SEO

Marketing for real estate must include content marketing, as more than 80 percent of marketers establish credibility and better brand awareness through content.

A content marketing plan begins with keyword research to identify search intent. You can use this data to build out an editorial calendar where you post valuable content in the form of blog posts, how-tos, videos, checklists, eBooks, whitepapers, webinars, and more.

Your content must have optimized metadata to help it rank better. Build backlinks to strengthen SEO further, making your real estate business more visible online. You’ll also generate more organic traffic. 

Real estate businesses should focus on local SEO to appeal to a nearby, more niche audience. Local SEO services to include in your campaign are a robust Google Business profile, content with local keywords, local citations, local business listings, and site localization. 

4. Introduce Email Marketing 

Now that you’ve built a responsive website, it’s time to launch an email marketing campaign

Email marketing is an effective means of nurturing relationships with leads and new customers and keeping in touch with past clients. If those clients wish to purchase a home, your real estate business should be top-of-mind.

An email marketing funnel for real estate agents should include alerts on new listings (and perhaps updates like price drops), promotional offers, and newsletters that peel back the curtain and humanize your business. 

Use captivating email templates that beautifully showcase the homes for sale. Include enough photos to whet the reader’s appetite and motivate them to click on your website for more, such as seen here. 

Example provided by eCampaignPro on how to run an email marketing campaign
Photo courtesy of eCampaignPro 

Mediaboom can help your real estate business create emails your audience will eagerly open.

Contact us to discuss your email marketing needs with us.

5. Use PPC and Social Media Ads

Advertising is a critical part of marketing for real estate agents, as it’s how you spread your message. 

You should have established a budget as part of your real estate marketing plan. Now it’s a matter of allocating that budget.

Pay-per-click or PPC advertising through Google Ads is an ad standard. You can use a lot of Google Ads features to your advantage as a real estate business, such as geotargeting. You won’t waste a cent of your ad dollars when your ad only displays to geographically relevant leads.

Here are some more best practices for putting together a successful Google Ad campaign:

  • Use negative keywords to further niche down your audience (for example, omitting condos and apartments)
  • Try Ad Extensions, including location, message, and call extensions to make it easier for leads to reach you

Social media ads are another area to allocate some of your advertising budgets. The visual-centric nature of social media makes it easy for real estate ads to perform well, but you must still use geographic targeting and other filters to narrow your audience.

Here is an example of a real estate social media ad done right.

Example provided by Curaytor on how to create a social media post for a real estate agent
Image courtesy of Curaytor

The ad features a colorful, attention-grabbing image of a property for sale, brief and zippy copy, and a price estimate. 

Here are some best practices for advertising on social media:

  • Test your ads before running them
  • Split your audience by more than location but demographics like age range, occupation, and household income
  • Maintain your brand voice

According to HubSpot, real estate ads have an average click-through rate of 3.71 percent

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6. Build Your Brand

Digital marketing for real estate agents centers on branding. A brand is your “it” factor, which differentiates you from your competitors and establishes your real estate business as unique. 

For example, Miami real estate company The Jills, founded by Jill Eber and Jill Hertzberg, has risen to the forefront due to its strong branding. The brand focuses on personalized real estate that puts people in the perfect homes for them.

Another great example of a strong real estate brand is Re/Max, which is instantly recognizable for its patriotic red, white, and blue color scheme. 

Your real estate business should have its own tagline and logo. Consider your company history, current landscape, and future goals when determining what fits your brand most naturally.

Once you’ve built a brand you love, keep it consistent across all marketing channels. 

7. Incorporate Video Marketing

HubSpot analytics resource Demand Sage reports that 82.5 percent of internet traffic will come from videos in 2023

Video marketing is one of the most powerful tools in your arsenal. You can use video to showcase educational content, testimonials, or virtual tours of a property. Video can augment photos of a property since it’s more immersive.

8. Improve Your Social Media Marketing

Marketing for real estate agents includes promoting your services across the vast social media landscape. Producing valuable content will grow your page so a bigger audience sees your real estate listings. 

Here are some social media marketing strategies for realtors to employ:

  • Promote the neighborhood by sharing guides on things to do, such as antique shops to explore or restaurants to try
  • Update your audience about events going on around the neighborhood
  • Share relevant content from your blog across social media; do the same for videos
  • Engage with your audience by responding to comments (including negative comments, where you should try to defuse the situation)

Mediaboom can help if you want to deploy a social media campaign that works.

Learn more or contact us today to get started. 

9. Network and Build Relationships

The tactics above are a great way to build and strengthen client relationships on social media, but your real estate business must build connections outside of social media and your customers and leads

Expand your circle of industry professionals, from appraisers to home inspectors and mortgage brokers. You can refer contacts to these parties, and they you. Together, you can build a local network of services a customer can rely on when purchasing a home. 

Don’t forget your past clients. As we mentioned before, you never know when a client’s needs can change and they’ll require your services again, so you should keep the line of communication open. 

At the very least, they can refer you to potential new clients. These referrals will usually enter the sales funnel warmer and more receptive to offers. 

The real estate agents are forging a new partnership with a local client

10. Use Postcard Marketing 

The last marketing strategy for real estate marketing we’ll discuss is postcard marketing. 

While digital marketing for real estate agents is the backbone of your campaign, outbound marketing, such as direct mail, does have a place in that campaign. 

You can mail your audience postcards about recent sales, pique their curiosity with updates on upcoming open houses, or promote new listings that just went on the market. 

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Hire a Digital Marketing Agency for Real Estate Agents

Marketing for real estate agents has a lot of moving parts. Hiring the services of a digital marketing agency can be prudent in achieving your goals with the assistance and professionalism of the experts.

Mediaboom can help. Our proven track record of excellence speaks for itself. We’ve worked with many real estate agents to build them websites that convert, produce top-notch content, and guide them through the campaign planning and deployment processes.

Contact Mediaboom today to learn more about our services or get started. 

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals, building the most effective marketing and advertising solutions for its clients.


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