Top 8 Services and Benefits Offered by Digital SEO Experts

By: Frank DePino | May 18, 2023

Digital SEO experts are a must these days. According to digital marketing agency Intergrowth, nearly 70 percent of experiences online start with a search. What kinds of services do digital SEO experts offer and how can those services help a business like yours?

Digital SEO experts can provide services such as keyword research, SEO audits, technical and local SEO, link building, and content marketing. Hiring a digital SEO team can strengthen your brand authority, increase lead gen, and generate more organic traffic.

In today’s guide to digital SEO experts, we’ll explain who these experts are, what their job encompasses, and why your company might want to hire them. 

What Is a Digital SEO Expert?

Let’s begin by talking more about the role that a digital SEO expert fulfills.

Sometimes referred to as an SEO specialist, a digital SEO expert is a professional who understands the ins and outs of search engine optimization. They stay abreast of the latest Google algorithms and can advise their clients on SEO strategies that drive results.

A digital SEO expert will work with their clients to optimize the client’s website, keeping the user experience and thus navigability in mind. 

All along, SEO specialists are aware of the client’s goals and will use SEO to achieve those goals, which are usually increased web traffic, more leads, and an influx of sales.

What Are the Services Provided by a Digital SEO Expert?

Next, let’s unpack the services that digital SEO experts provide so you can better understand the crux of their job responsibilities.

1. Keyword Research

When you produce content on a blog, what keyword(s) are you targeting?

Depending on how you answer that question, you’re either helping your blog’s SEO (and thus your website’s SEO as a whole) or you’re not. 

Digital SEO experts can perform keyword research to determine which keywords are most relevant to your brand and would resonate the most with your target audience. 

SEO specialists know the difference between branded and non-branded keywords, such as Nike shoes versus tennis sneakers. 

They’re well aware of which instances are the most appropriate to use branded or non-branded keywords to elevate your content and thus your business.

2. Keyword Strategy

Upon finishing their keyword research, a digital SEO expert will next use that data to formulate a keyword strategy. 

This strategy will inform your business’ content marketing, which is something we’ll discuss a little later in this section. 

Thanks to the research collected by the digital SEO expert, you’ll know what kind of content to produce and which keywords to implement. 

As your keyword strategy goes live, your SEO specialist will continue to monitor and adjust the strategy to maximize its effectiveness. 

3. SEO Audits

Another service that you can rely on digital SEO experts to do is known as an SEO audit.

An SEO audit is a formal review of your current SEO practices as showcased on your website. 

During the audit, the SEO specialist will assess a multitude of areas, including content gaps, user experience problems, and SEO issues. They’re looking for issues with your website structure and technical SEO (more on this to come in just a moment). 

Although it’s not fun when your SEO audit results come back less than desirable, the audit is a necessary part of your company’s SEO strategy as a whole.

You can’t expect an SEO expert to fix a problem they don’t even know is there. That’s the biggest benefit of an SEO audit, as it shows the glaring holes in your company’s current SEO strategy as well as introduces opportunities to expand your SEO. 

4. Technical SEO

Okay, so what exactly is technical SEO? It’s yet another service your digital SEO expert will reliably offer.

Technical SEO refers to optimizing your business server and website for better indexing. Although that may sound complex, technical SEO is the key to bettering your organic site rankings and is thus worth doing. 

Here are some strategies a digital SEO expert might recommend in the realm of technical SEO.

• Get your site on Bing Webmaster Tools and Google Search Console: Both Bing Webmaster Tools and Google Search Console are free, so there’s no reason for your company not to join. When you sign up, you can upload your website XML sitemap through these tools.
• Use structured data markup: Structured data markup refers to a type of code that goes on your site to help a search engine make heads and tails of your content. You’ll see more relevant search engine results tied to your site as well as more accurate site indexing. 
• Make an XML sitemap: XML sitemaps are a must for all websites, as Google uses the sitemap to determine which pages are on your website. Your digital SEO expert can assist you with creating an XML sitemap.
• Remove duplicate content: Duplicate content that crops up can harm your SEO positioning. SEO specialists do more than remove the offending duplicate content but can also introduce canonical link elements and check the CMS publisher to ensure duplicate content stays a thing of the past.
• Improve site loading speed: A slow-loading site is a huge SEO slap on the wrist, but most people don’t know how to speed up their sites. Your digital SEO expert knows. They might recommend strategies like:
  • Changing your hosting
  • Modifying your site’s code
  • Compressing webpages
  • Shrinking image files
  • Switching to one CSS stylesheet
• Get on SSL: Secure Sockets Layer or SSL is what makes some sites start with https:// rather than http://. Since at least 2014, Google has prioritized SSL sites since they’re securer for people to use. With an SEO specialist, you can make the switch to SSL too.

5. Local SEO

Not every company necessarily wants to reach the world with their website, especially if they’re a bricks-and-mortar business with only one or two locations.

For these companies, digital SEO experts also specialize in local SEO. 

Search engines are still hugely important even for small businesses. Digital marketing company On the Map says that 93 percent of people found local businesses using online search in 2020. That’s quite a large percentage!

SEO experts are well-versed in what makes local SEO different from further-reaching SEO strategies such as technical SEO. They’ll create targeted solutions that work on a local scale.

They can advise you on which keywords to target, which markets to pursue, and how to make a Google My Business profile that stands out and earns you more business. 

6. Link Building

A critical element of any successful SEO campaign is link building, so that’s yet another service that many digital SEO experts offer.

Link building is an SEO strategy that builds links to increase your SEO standing. Google relies heavily on backlinks to determine which sites should rise in the ranks, after all.

Not just any links will do, as it’s quality over quantity. 

Your SEO specialist understands what makes for a high-quality link. If your links aren’t rating for quality, they can assist you in increasing your authority, making your site more relevant, and positioning your links correctly.

Blogging resource ThriveMyWay states that more than 40 percent of marketers think that link building as an SEO strategy will become increasingly more important in the years to come.

By prioritizing your link building now, you’ll be ahead of the curve. 

7. Content Marketing 

Earlier, we touched on content marketing, but now it’s time to give it more focus.

All websites need a content strategy, as content marketing can increase your brand’s reach, improve brand awareness, generate leads, increase conversions, elevate sales, and bring in more organic traffic. 

Content marketing encompasses many types of content, from long-form content like whitepapers to eBooks, webinars, case studies, testimonials, user-generated content, infographics, social media marketing, podcasts, videos, and blogs.

Your digital SEO expert can help you determine which form of content is best suited to your business according to your target audience and digital marketing goals. 

Blogging is always a cornerstone of content marketing, and video is increasingly becoming one of the top forms of content, if not the top form. 

Oberlo notes that in 2022, the United States alone has 244.4 million digital video viewers. That’s a large potential audience you can reach through video marketing. 

8. Reporting 

How do you know if your SEO strategies are working? You shouldn’t merely guess, and with a digital SEO expert at the helm, you won’t have to.

They’ll frequently produce reports that you can review together. You’ll be able to see how your SEO stats stood before you two began working together and where they are now.

Rising in the ranks isn’t always an overnight change. As you see that your SEO is steadily improving with SEO specialists, you’ll know that a rank increase is only a matter of time. 

What Are the Benefits of Hiring a Digital SEO Expert?

Now that you better understand their services, you can see how hiring a digital SEO expert can be highly advantageous for businesses of all sizes. 

To wrap up, let’s go over the benefits of working with an SEO specialist. 

Increased Organic Traffic

Anyone can buy traffic, but generating organic traffic is different. It’s also sometimes better, as it usually tends to be more targeted traffic.

More Leads

Targeted traffic means that the leads who are arriving on your site are already somewhat privy to who you are and what your products and services are. These are known as warm leads.

You’ll generate regular leads through a digital SEO expert as well, but warm leads are always worth focusing the lion’s share of your attention and effort on. These leads are further along the sales funnel and thus are readier to convert. 

Better Brand Authority

Building a brand is one thing but having brand authority is something else entirely.

Brand authority refers to how much your customers trust you. 

When your audience trusts you, they’re more willing to invest in your current products and services, they’ll give your new products and services a try, and they might even recommend your company to their friends, family, and colleagues. 

A digital SEO expert can help you build your brand authority by producing high-quality and trustworthy content. You could even rank as the expert in your particular niche or industry, which is the ultimate goal. 

More Sales 

Through the combination of factors above, working with an SEO specialist can of course generate more sales for your company. 

You’ll have a valuable place in the search engine rankings and a site that’s optimized to convert leads. Once your leads enter your sales funnel, whether it’s from the very beginning or deeper into the funnel, you’ll be ready to convert them into long-term customers.

You’ll also earn their trust, which is a huge part of building loyalty. 

Conclusion

Digital SEO experts are specialists in all things SEO. They understand the complicated algorithmic changes and what goes into them in a way that the average company owner or marketer might not. 

By pairing with an SEO specialist, you can achieve more of your SEO goals, which will result in more leads, increased trust among your audience, more organic traffic, and better sales. If you’re looking for digital SEO experts to assist in your next campaign, trust in the team at Mediaboom!

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals, building the most effective marketing and advertising solutions for its clients.