Digital SEO Experts

Digital SEO Experts – Top 8 Essential Services and Benefits

By: Frank DePino | September 1, 2022

Digital SEO experts, often known as SEO specialists, are a must these days. 

According to Ahrefs, a leading search engine optimization tool provider, 68% of online experiences start with a search

What services do digital SEO experts offer, and how can they benefit your business?

Digital SEO experts can provide services such as keyword research, SEO audits, technical and local SEO, link building, and content marketing. Hiring a digital SEO team can strengthen your brand authority, increase lead gen, and generate more organic traffic.

In today’s guide, we’ll explore how these experts can optimize a client’s website, what their job entails, and why your company might want to consider hiring them.

Digital SEO expert checking optimization results on Google Search Console.

8 Top Services Provided by Digital SEO Experts

Now, let’s unpack digital SEO experts’ services so you can better understand the crux of their job responsibilities.

1. Keyword Research

Effective keyword research is crucial in content creation for your blog. 

The choice of keywords directly influences the SEO performance of your blog and, by extension, your entire website. Digital SEO experts identify the most relevant keywords that align with your brand and appeal to your target audience. 

They distinguish between branded and non-branded keywords—for example, “Nike shoes” versus “tennis sneakers”. They understand the optimal scenarios for using each to enhance your content’s visibility and impact.

Additionally, SEO professionals utilize advanced tools and techniques to uncover long-tail keywords and search trends, ensuring your content consistently ranks well and reaches the intended audience.

2. Keyword Strategy

After completing their keyword research, digital SEO experts employ this data to develop a comprehensive keyword strategy. 

This strategy not only guides your business’s content marketing efforts, but also ensures that your content is precisely tailored to the demands of your audience. 

The strategy includes understanding keyword intent to match user expectations, organizing keywords into clusters for cohesive topic coverage, and integrating keywords seamlessly into content to enhance readability and SEO value. 

Additionally, the expert will monitor for keyword cannibalization to avoid your own pages competing for the same terms. 

As your keyword strategy is implemented, your SEO specialist will continuously monitor its performance and make necessary adjustments to optimize its effectiveness. 

This will ensure your content remains both competitive and relevant.

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3. SEO Audits

Another key service digital SEO experts provide is the SEO audit, a thorough examination of your website’s current SEO practices. 

During this audit, an SEO specialist closely examines several key aspects of your website. They identify content gaps and assess user experience issues like slow page loads and poor mobile responsiveness that can deter visitors. 

Technical SEO deficiencies, including improper tag use, broken links, and inefficient coding, are also evaluated. 

Additionally, the audit reviews the website’s structure, ensuring that URLs, internal linking, and site hierarchy support both SEO effectiveness and user navigation. 

The greatest advantage of an SEO audit is its comprehensive ability to reveal significant weaknesses and opportunities within your current SEO strategy, pinpointing crucial areas for improvement. 

4. Technical SEO

Okay, so what exactly is technical SEO? It’s yet another service your digital SEO expert will reliably offer.

Technical SEO refers to optimizing your business server and website for better indexing. Although that may sound complex, technical SEO is the key to bettering your organic site rankings and is thus worth doing. 

Here are some strategies a digital SEO expert might recommend in technical SEO.

  • Get your site on Bing Webmaster Tools and Google Search Console: Both Bing Webmaster Tools and Google Search Console are free, so there’s no reason for your company not to join. When you sign up, you can upload your website XML sitemap using these tools.
  • Use structured data markup: Structured data markup refers to a type of code on your site that helps a search engine make heads and tails of your content. You’ll see more relevant search engine results tied to your site as well as more accurate site indexing. 
  • Make an XML sitemap: XML sitemaps are a must for all websites, as Google uses the sitemap to determine which pages are on your website. Your digital SEO expert can assist you with creating an XML sitemap.
  • Remove duplicate content: Duplicate content that crops up can harm your SEO positioning. SEO specialists do more than remove the offending duplicate content; they can introduce canonical link elements and check the CMS publisher to ensure duplicate content stays a thing of the past.
  • Improve site loading speed: A slow-loading site is a huge SEO slap on the wrist, but most people don’t know how to speed up their sites. Your digital SEO expert knows. They might recommend strategies like:
    • Changing your hosting
    • Modifying your site’s code
    • Compressing webpages
    • Shrinking image files
    • Switching to one CSS stylesheet
  • Get on SSL: Secure Sockets Layer or SSL makes some sites start with https:// rather than http://. Since at least 2014, Google has prioritized SSL sites since they’re securer for people to use. With an SEO specialist, you can make the switch to SSL too.
Mediaboom shows how it has boosted its local SEO and how it manages to get more customers.

5. Local SEO

Local SEO is a crucial strategy for businesses operating in specific geographical areas. SEO experts develop targeted solutions that effectively cater to local markets by optimizing for local search. 

Key techniques include:

  • Refining Google My Business profiles
  • Selecting targeted keywords
  • Focusing on key local markets
  • Optimizing local keyword usage
  • Leveraging local citations

For our client, Aspen Luxury Concierge, a targeted local SEO strategy significantly enhanced their online visibility. This led to increased engagement and a surge in inquiries from potential clients within the Aspen area.

This success highlights the substantial impact of well-executed local SEO on a business’s ability to attract and retain a localized client base.

6. Link Building

A critical element of any successful SEO campaign is link building, so that’s yet another service that many digital SEO experts offer.

Link building is an SEO strategy that builds links to increase your SEO standing. Google relies heavily on backlinks to determine which sites should rise in the ranks, after all.

Not just any links will do, as it’s quality over quantity. 

Your SEO specialist understands what makes for a high-quality link. If your links aren’t rated for quality, they can assist you in increasing your authority, making your site more relevant, and positioning your links correctly.

Blogging resource ThriveMyWay states that more than 40 percent of marketers think that link building as an SEO strategy will become increasingly more important in the years to come.

By prioritizing your link building now, you’ll be ahead of the curve. 

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7. Content Marketing 

Earlier, we touched on content marketing, but now it’s time to give it more focus.

All websites need a content strategy, as content marketing can increase your brand’s reach, improve brand awareness, generate leads, increase conversions, elevate sales, and increase organic traffic. 

Content marketing encompasses many types of content, from long-form content like whitepapers to eBooks, webinars, case studies, testimonials, user-generated content, infographics, social media marketing, podcasts, videos, and blogs.

Your digital SEO expert can help you determine which form of content is best suited to your business according to your target audience and digital marketing goals. 

Blogging is always a cornerstone of content marketing, and video is increasingly becoming one of the top forms of content, if not the top form. 

Oberlo notes that in 2022, the United States alone has 244.4 million digital video viewers. That’s a large potential audience you can reach through video marketing. 

8. Reporting 

How do you know if your SEO strategies are working? You shouldn’t merely guess; with a digital SEO expert at the helm, you won’t have to.

They’ll frequently produce reports that you can review together. You’ll be able to see how your SEO stats stood before you two began working together and where they are now.

Rising in the ranks isn’t always an overnight change. As you see that your SEO is steadily improving with SEO specialists, you’ll know that a rank increase is only a matter of time. 

What Are the Benefits of Hiring a Digital SEO Expert?

Now that you better understand their services, you can see how hiring a digital SEO expert can be highly advantageous for businesses of all sizes. 

To wrap up, let’s go over the benefits of working with an SEO specialist. 

Increased Organic Traffic

Anyone can buy traffic, but generating organic traffic is different. It’s also sometimes better, as it usually tends to be more targeted traffic.

More Leads

Targeted traffic means that the leads who are arriving on your site are already somewhat privy to who you are and what your products and services are. These are known as warm leads.

You’ll generate regular leads through a digital SEO expert, but warm leads are always worth focusing the lion’s share of your attention and effort on. These leads are further along the sales funnel and thus are readier to convert. 

Example of how a website increased its brand authority thanks to SEO.

Better Brand Authority

Building a brand is one thing, but having brand authority is entirely different.

Brand authority refers to how much your customers trust you. 

When your audience trusts you, they’re more willing to invest in your current products and services. They’ll give your new products and services a try, and they might even recommend your company to their friends, family, and colleagues.

A digital SEO expert can help you build your brand authority by producing high-quality and trustworthy content. You could even rank as the expert in your particular niche or industry, which is the ultimate goal. 

More Sales 

Through the combination of factors above, working with an SEO specialist can of course generate more sales for your company. 

You’ll have a valuable place in the search engine rankings and a site that’s optimized to convert leads. Once your leads enter your sales funnel, whether it’s from the very beginning or deeper into the funnel, you’ll be ready to convert them into long-term customers.

You’ll also earn their trust, which is a huge part of building loyalty. 

Future Trends in Digital SEO

In the ever-evolving landscape of digital SEO, AI content generation and AI voice search are set to reshape strategies significantly. 

As AI technologies become more sophisticated, they enable the creation of highly relevant, engaging content at scale. 

Simultaneously, the rise of AI voice search demands SEO adjustments to cater to more conversational queries. Ensuring that content remains accessible and top-ranked in this dynamic digital environment is crucial.

These innovations are critical for businesses aiming to maintain a competitive edge in search engine rankings.

Case Studies


Mediaboom teamed up with Aspen Luxury Concierge (ALC), a leading concierge service in Aspen, to boost their Google visibility. 

Our team undertook a detailed analysis to craft a tailored keyword strategy that aligns with the informational needs of individuals planning trips to Aspen. 

This strategic approach rapidly bore fruit, propelling more than six of ALC’s chosen keywords into the top 10 Google search results within three months. The impact of our targeted SEO efforts was profound, marking a remarkable 118% surge in organic traffic from new users. 

This success underscores Mediaboom’s expertise in leveraging digital SEO to boost online engagement and visibility for our clients significantly.


Mediaboom partnered with Hughes Marino to boost their digital visibility through a comprehensive SEO audit to optimize their website’s performance and ensure maximum exposure for their specialized services. 

The audit included thorough keyword analysis, on-page optimization, and aligning their content strategy to their distinct market position. 

Our enhancements to Hughes Marino’s website were multifaceted: 

  • We added new pages that effectively displayed their services and insights to enhance user engagement and deepen understanding of their expertise. 
  • We also prioritized site speed optimization to improve user experience and SEO rankings.
  • Additionally, a dedicated section was developed for the Dallas office, emphasizing their local services and expertise. 

These strategic improvements not only enhanced Hughes Marino’s online presence but also highlighted their commitment to excellence and client service. They reinforced their position as leaders in the corporate real estate sector.

FAQs about Digital SEO Experts

1. How does SEO benefit a business?

SEO increases a business’s online visibility, drives targeted traffic, improves user experience, and boosts credibility, ultimately enhancing revenue and market presence.

2. Can SEO generate real ROI for businesses?

Yes, SEO provides measurable ROI by increasing organic search traffic, improving brand visibility, and converting visitors into customers, directly impacting sales.

3. What are the key skills of an effective SEO expert?

Key skills include keyword research, content optimization, technical SEO, link building, and data analysis to improve search engine rankings strategically.

4. How long does it take to see results from SEO?

Results from SEO can typically be seen within 3 to 6 months, depending on the competitiveness of the industry and the effectiveness of the SEO strategies employed.

5. What trends should SEO experts focus on in 2024?

In 2024, SEO experts should focus on mobile optimization, voice search compatibility, AI-driven content creation, and enhanced user experience to stay ahead.

Do You Have More Questions?

If you have additional questions or need further assistance with your company’s digital SEO, don’t hesitate to reach out to Mediaboom. Our team of experts is here to help. Contact us today for personalized guidance and solutions tailored to your website’s search engine optimization needs.

By pairing with an SEO specialist, you can achieve more of your SEO goals, which will result in more leads, increased trust among your audience, more organic traffic, and better sales.

Elevate Your Luxury Brand Today

Schedule Your Free Consultation

Seeking to elevate your luxury business? Let Mediaboom guide you. Secure your exclusive, free consultation with our luxury marketing experts today.

Partner with Our Digital SEO Experts and Elevate Your Online Presence

Partnering with digital SEO experts can transform your online visibility and market reach. 

Our team at Mediaboom is well-versed in navigating the intricate changes of search engine algorithms, offering an edge that typical business owners or marketers may not possess. 

If you’re aiming to enhance your online strategy, rely on our seasoned SEO professionals to guide your next campaign to success and dramatically improve your digital presence.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals, building the most effective marketing and advertising solutions for its clients.


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