Month: June 2021

Email marketing for service businesses is considered one of the best forms of digital marketing. It is a cost-effective marketing method that can help you generate leads and drive sales for your service-based business.

Marketing Emails were amongst the first forms of digital marketing, and they are still proven to be successful in promoting your service-based business to this day.

A recent study on Statista showed that the number of email users in 2020 grew to over 4 billion and is predicted to grow to 4.6 billion by 2025.

It shows that the world still relies on using e-mails despite the abundance of other communication channels.

Tapping into this form of marketing can help your business reach new potential clients and build lasting relationships with them.

How Your Service Business Can Benefit From Email Marketing

Before we get into the details of how to structure your email marketing plan, it’s important to realize the benefits email marketing has to offer.

Some of the things your business stands to gain by utilizing email marketing are listed below:

• Unmatched ROI (Return On Investment).
• It is a solid and cost-effective marketing strategy.
• Allows you to reach an audience that is already engaged with your business, generate repeat sales and increase brand engagement.
• E-mail marketing also has the potential to pull in new clients.
• Email segmentation can allow you to deliver messages to a target audience.
• Increases business revenue.
• This marketing strategy is easy to set up and maintain, even for small businesses.
• Email marketing allows you to choose whether you want to reach a global or local audience.
• It is easy to track and measure the campaign’s success.

How To Make An Email Marketing Plan

Like everything else in life, proper planning always increases the chances of success of your email marketing campaign. 

Sticking to a proper plan helps keep you focused on why, when, and who you’re emailing. It also helps you to figure out what you should be including in your emails for achieving your marketing objectives.

Additionally, you’ll always have a strategy to fall back to even when your list keeps growing exponentially.

Using software to help with your email marketing for service businesses also helps a ton.

Not only does it make mailing a huge list of people a lot easier, but it also helps you follow anti-spam laws and generally makes the job a whole lot less complicated.

So without further ado, let’s jump right into it.

1st Step: Establish What Your Goals Are With Email Marketing

The first and probably the most important step is always figuring out why you want to use marketing emails and what you hope to achieve from them.

Answering this question will clear up a lot. The answer will help you decide your target audience and what kind of emails you want to send them.

Once you have an answer to this question, you will be able to construct a powerful and fruitful marketing strategy.

2nd Step: Deciding What Audience You Want To Target

After deciding your goals, the next step is to find the target audience you want to reach with your emails.

Targeting your emails towards people who are most likely to need your business offers is one of the most important steps in a successful email marketing campaign.

The better you know your audience, the better performing emails you can write. For example, if your company offers gardening services, your target audience should live in houses with gardens.

It just wouldn’t make sense to include people who live in apartments on your company’s mailing list.

Additionally, email segmentation is something that can help you go deeper and target even more specific audiences.

Segmentation basically allows you to subdivide your email subscribers into smaller groups or “segments” depending on specific criteria.

It allows businesses to make and deliver personalized emails to their loyal subscribers based on their location, purchase history, etc.

It can give marketers the ability to generate emails catering to the specific needs of subscribers on different email lists.

After all, personalized emails have a higher likelihood of being successful than generic ones for all emails.

Segmentation can help in better connecting with your audience, allowing targeted promotions, distinguishing between active and inactive subscribers, improving click rates, and decreasing unsubscriptions rates.

3rd Step Widening Your Mailing List

After deciding on your target audience, the next obvious step is growing that list. No one wants to sign up for an email list if there’s nothing in it for them. That’s where incentives for signing up play a big role.

The incentive you offer strictly depends on what your business has to offer. For example, a company offering gardening services could offer free gardening tips for people who choose to sign up. 

The incentive can be anything from free ebooks, courses, discount coupons, exclusive content, amongst others. The main takeaway is that it should be so enticing that it will drive people to sign up. 

You can add pop-up opt-in forms to your business’s website to allow visitors to sign up to your mailing list. It’s the perfect way to grow your list of contacts in your email marketing for service business strategy.

Additionally, if your business has a social media account already made with a decent following. You can pitch your followers on that platform to subscribe to your email newsletter as well.

This way, you can convert your social media followers into email subscribers as well. The individuals that follow you on social media platforms are already engaged with your business.

It makes them more likely to join in on your email list too.

4th Step: Deciding What The Content Of Your Emails Is Going To Be About

After finally growing your list of subscribers to a decent number, it’s finally time to start sending out emails. The problem now is deciding what type of content you will include in email marketing for service businesses.

The only way to prevent your subscribers from unsubscribing is by simply designing emails with helpful and relevant content.

At the end of the day, the content you choose to produce depends mostly on the nature of your business and how you want to run your campaign.

For example, financial advisors can use their expertise and knowledge to give tips and guidance related to personal finance.

This type of helpful content is sure to keep your subscribers hooked and turn them into loyal supporters.

The previously discussed 2nd step should help inspire you about the kind of content your audience would prefer to see. If that doesn’t lead you anywhere, the best way to get ideas is by practical experience. 

Conducting competitor research can help inspire you to get ideas for your own business. Simply signing up for their mailing lists can give you insight into the type of emails they write and use. 

5th Step: Figuring Out How Often To Send Emails

Finally, the last hurdle you have to face in setting up your email marketing for service businesses strategy is deciding on a fixed mailing timetable. 

This step is also quite important as sending in emails too often can result in subscribers feeling swamped and annoyed by the content and will more often than not hit unsubscribe.

Likewise, sending in emails too infrequently can result in your subscribers losing interest, or chances are they might go unnoticed.

Limited time and resources can also be a factor in deciding when to send emails. That’s why you’ve got to experiment and see which one works best for your business. 

Setting a timetable that involves sending emails periodically is crucial. You can choose to opt for either daily, weekly, or monthly emails.

Daily Emails

You could choose to send daily emails if you have the time and resources to do so every day. It is perhaps the best way forward to create a meaningful, tight bond with your subscribers and turn them into loyal followers. 

The bad thing about daily emails is that not everyone prefers them. Subscribers can feel annoyed and lose interest because of the constant barrage of emails sent to them daily.

Weekly Emails

Weekly emails are much more manageable for businesses and bearable for readers. They hit just the right sweet spot between the emails being too annoyingly frequent or hardly ever sent.

If you have the time and resources available, the weekly schedule is a decent timeline to follow for your emails.

Monthly Emails

Monthly emails are another option, given that the information and content they provide are invaluable and useful. They are also way easier to manage than weekly emails, as it takes less of your valuable time to manage.

You could choose to include something of high value to your subscribers, like discounts, to keep them engaged and interested.

The downside of monthly emails, though, is that they can easily go unnoticed in your subscriber’s inboxes. Subscribers also might have lost interest in the business or service due to the apparent lack of engagement.

Bonus Tip #1: Keep Track Of What Works And What Doesn’t

Your email marketing for service business campaigns allows you to keep track of the performance of your strategies.

These analytics can definitely help you figure out what works and what doesn’t. You can use email marketing software to see how many clicks you get, the number of times your email is opened, etc.

You should carefully analyze this data to improve your email marketing plans. A lot of it boils down to trial and error, and over time you’ll start to realize what works best for you.

Once you find this best-performing strategy, keep sticking to it and keep searching for places where you can improve.

Bonus Tip #2: Include Different Types Of Emails

You can choose to include all different sorts of emails to keep your subscribers engaged with your business. Some types of emails you can include in your email marketing for service businesses strategies include:

• Welcome emails.
• Limited-time offer emails.
• Holiday greetings emails.
• Special events emails.

Welcome Emails

After getting a lead, the first thing you should do is to send them a warm and welcoming email.

Every new subscriber should be sent such personalized emails, and the process should be automated, with smart calls to action. 

Limited Time Offer Emails

Limited time offer emails take advantage of such consumer behaviors by instilling a fear of missing out on them.

It can push subscribers to make a fast decision about a desirable purchase.

With such limited-time offers, you need to make sure that your offer reaches as many possible clients ASAP.

And it so happens that email marketing is one of the best channels to help reach many potential clients in the least amount of time.

Holiday Greetings Emails

The yearly calendar is full of holidays that you can use in email marketing for service businesses to lead you to success. You can use holiday greeting emails to engage your subscribers and promote your services and products subtly. 

Special Event Emails

You can choose to incorporate special event emails into your marketing strategy as well.

Whether it’s about the release of a new service, giveaways, or special offers, these types of emails are highly effective in engaging your audience, generating new leads, promoting services, and increasing sales. 

With the right type of incentive, you can change your audience from one-time buyers to loyal preachers.

Conclusion

Email marketing is also one of the most direct channels of communication you can use to engage with your clients.

Therefore, it is an amazing way to get to know your audience and grow your service-based business.

Email marketing can also generate a high return on investment, can help you reach a wide audience, and is surprisingly cost-effective.

According to one source, it can yield an ROI of as high as 42$ for each 1$ spent. 

Modern email marketing campaigns are easy to set up and control and provide a lot of valuable data.

With specialized software, you can track the analytics and performance of your campaigns and find what works and what doesn’t.

At the end of the day, arming your business with a properly set up email marketing campaign and foolproof strategies can help elevate your business to new levels.

Contact now Mediaboom to boost your email marketing!

Are you a company wondering how to make the most of venture capital? In that case, SEO can be your savior. 70 percent of marketers declare SEO to be a more effective strategy than pay-per-click (PPC) marketing campaigns.  

What is SEO for Venture Capital?

SEO or Search Engine Optimization is a digital strategy that increases the quantity and quantity of traffic to your company’s website. The optimization of various aspects of your website and its content can boost your company’s exposure and establish well-reputed brand awareness amongst the clients. The best part is that you do not need to spend a lot on SEO and still get organic traffic through non-paid search engine results. SEO ensures that you attract the right audience looking for products and services that you are offering. This automatically weeds out unwanted leads, and the traffic you get is all potential customers. The more traffic you get, the better your conversion rates are going to be. 

There are various components that you must optimize in order to get the best search engine results. Let us look at why SEO is a must for every venture capital firm. 

3 Reasons Why Every Venture Capital Firm Must Leverage SEO

There are several benefits that make SEO a powerful ally for all tech startups and capital venture firms. Here is why.

1. Aids Your Brand Awareness Campaign

Do not make the classic mistake of treating SEO separate from your brand awareness efforts, as this could lead to disconnection between the two. Infusing SEO into your branding efforts will help you gain the best organic traffic to your company’s website, social media pages, and ads. 

Search Engine Optimization will spread the news about your brand or company in order to target potential audiences. Keyword usage to target your niche clients is the fastest, most effective way for venture firms like yourself to gain a competitive edge over other players in the game. 

The primary goal of SEO is to ensure that your company’s website lands on the very first page of Google‘s or any other search engine’s results. This means, every time a customer searches for a keyword that you have used in your content, the search engine will present them with your website in the top results.

Being amongst the top searches makes your website link an obvious choice to click on. This is simply because the customer perceives you as the most recommended business by the search engine itself.

2. Strengthening Your Trustworthiness

This one goes hand-in-hand with brand awareness. Trust plays a critical role when it comes to grabbing the attention of online customers. When a client searches online for venture capital firms looking for the best startup offers, they are looking for a business they can trust. 

For this to appear on the first page is of utmost importance. Did you know that 75 percent of people never visit the second page of the search engine’s results? Think about it, when was the last time you visited the second page of Google’s search engine results pages? – Probably never. 

This is a simple game of psyche; customers tend to perceive that search results appearing on the very first page of a SERP are the most trusted and credible businesses. Therefore, you must make the most of this mindset of the masses. 

SEO for venture capital will help increase your visibility on the first page of the search engine results, which will help build your brand image as a trustworthy company. 

3. Higher Traffic means Higher Conversion Rate

SEO will help you drive the most relevant or organic traffic to your website. One of the best ways to do so is by applying SEO to your content, i.e., your website and blogs. 

Think of it as an inbound marketing strategy, where an interested audience lands on your web pages willingly, making your job easier to convert them into customers. 

Therefore, every visitor landing on your website is a potential lead increasing your chances to make more sales.

Let us take a physical world scenario for an example, where every client walking into your store or office is an opportunity to make a sale. They will expect you to approach them to find out how you can help. A similar principle applies to when a visitor lands on your website. 

3 Ways Make the Most of SEO for Venture Capital

Here are three ways you can make the most of the search engine optimization digital strategy. 

1. Optimization

As the name suggests, SEO’s first and primary goal is to optimize various aspects of your digital footprint. Here content takes center stage, and this is where you pull out all the weapons in your arsenal, i.e., keywords and keyphrases. 

A. Content 

Content is any information that informs the customers about your business, products, and services. Other content includes updates, news, the latest trends, and any additional information related to your niche.  

In order to make your content appear amongst the top search engine results, you will have to make it thick with relevant and trending keywords. Simply follow the below-mentioned steps to get the keyword density factor right. 

• Research Keywords for the Content –to generate traffic via SEO for venture capital, you must conduct thorough research on the keywords. This will help you identify the keywords and keyphrases startups use to search for venture capital companies. 
• Keyword Optimization of the Content – now that you know which keywords and keyphrases you must use, it is time to determine where and how you must use them within the content.  There are specific protocols set by search engines like Google as to where and how many times you must use the keywords. This will enable your content to reach its full potential for searchability. 
• Time to organize your Content – organization of your content on the website has to be logical as it will help your website visitors to find relevant content with ease. This is what you also call “Good SEO” that will encourage the visitors to stay on your website for longer. The longer they stay, the more chances for them to buy from you. 

What Type of Content Can You Optimize 

There are several types of content you can optimize other than your website. 

• Blog Posts

Blogs are the most convenient and compelling content to deploy your SEO for venture capital. You can make them engaging with links that can entice the potential audience to click on and land on your website. Plus, you can even make a quick sales pitch in your blog and encourage customers to complete a call-to-action (CTA) to buy.

• Products and Services Pages

You can optimize your products and services web pages to attract interested buyers. If a person has already made up their mind to buy from you, they can click on the purchase link appearing in search engine results. 

This way, you can help them avoid all hurdles and land directly on your product’s purchase page to buy from you. In your case, apply for venture capital solutions. 

Other contents include guides, tutorials, videos, infographics, slideshows, directories, glossaries, etc. There is no set rule that you must use all of this content on your website or digital marketing campaign.

It is entirely up to you to leverage any or all of these contents for search engine optimization. Just remember that customers love to deal with businesses that offer added value free of cost.

B. Links 

There are two types of links you can use in your SEO for a venture capital campaign.  

• Internal Links – these are the links to drive traffic from one content on your website to another.  For example, you have written a blog about how venture capital can help tech startups. You can add a link that takes the reader to a web page to apply for venture capital and other services that your company offers. 
• External Links – These are hyperlinks that refer to a domain other than your own official website. For example, if you are reporting research, study, market performance, and other news from the venture capital industry, you can add an external hyperlink to your resources’ website. 

2. Website 

While content stays the focus of search engine optimization for venture capital, you cannot do it without optimization of the platform, i.e., your website. The content on your web pages and backlinks are two of the most substantial aspects to match the search engine’s queries. 

Using backlinks is another important factor. A backlink refers to a link created when you link your website with another. The more backlinks you use, the better your website’s reputation will be for when users search for venture capital-associated queries. 

In most cases, you may have to upgrade your company’s website, also known as website migration. Here you will most likely need the help of experts to execute website migration in order to carry out SEO for venture capital.  

Here are two of the compulsory components to leveraging SEO during a website migration. 

A. Featured Snippets

A featured snippet plays a vital role in the optimization of your website for search engine results. Do not worry; there is no rocket science involved here. You come across featured snippets all the time on Google searches. They are short snippets of sentences that appear as an answer to your queries on top of Google’s search engine page. 

For example, if you search “what is SEO?” Google will first display a text comprising two or three sentences defining SEO, followed by other search results. If you are a venture capital firm looking to target specific startups, you can use snippet features to explain each of your products. 

In fact, you can use a snippet feature for each web page, blog, or post. Think of it as a small preview explaining to the customer what they can expect to find on a particular link or web page. 

B. Web Pages Speed 

So, you may be wondering if a web page’s speed matters in SEO for venture capital. Well, a simple answer is a “yes.” Page speed affects your search engine ranking directly. This is due to Google’s Algorithm to gauge speed for web page ranking. 

Moreover, the speed of your web page can also affect the bounce rate while reducing the time consumers spend on your website. According to Google, they aim for a website to load under half two seconds, and not longer than 2 seconds is too long. 

Page speed is of utmost importance here because users are always looking for quick services in the fast-paced world we live in. The faster your page loads, the more efficient they will perceive your company to be. 

A slow-loading page will bore or frustrate the potential clients, and they will bounce to a competitor’s link. This will end up increasing your website’s bounce rate, and Google will notice this. If this continues, Google will stop ranking you among the top search results.

This means that the better your page speed is, the better the chances that visitors will stay on the website. This kills two birds with one stone, i.e., improves your chances of conversions as well as boosts your rating in Google’s ranking algorithm. 

C. Mobile Optimization 

Another critical aspect of deploying SEO for capital venture companies is for you to mobile-optimize your website. Here is why. 

• This will enhance your website’s speed no matter what device the clients use
• Your user’s experience will improve and entice them to spend increased average time on your website or web pages. 
• The more time the user spends on your website, the higher your chances to engage with them
• It also improves your mobile SEO
• You can optimize your website for better local SEO to attract local startups.

Let the Experts in SEO for Venture Capitals Help You

Whether you are a new venture capital firm or a well-established firm looking to refresh your digital marketing strategy with SEO, then Media Boom is your go-to expert. We have a team of SEO experts with extensive knowledge of the venture capital sector. 

We offer the most cutting-edge SEO solutions to optimize your website, content, and other aspects of your online presence to improve your rankings and boost return on investments (ROI). Contact Us Today to discuss your goals, and let us take care of the rest.

As a real estate investor, looking for your next big investment opportunity is always the main priority. What if you could utilize a popular online advertising company to help you bring in leads while you are sleeping?

Google Ads offers the ability to display online advertisements to web users in the results of search engines, mobile apps, and videos. So, how can you make Google Ads work for you as a real estate investor?  Keep reading below for tips on how to get started using Google Ads and the benefits of using this service.

Google Ads for Real Estate Investors

Real estate investors who utilize Google Ads, which is considered pay-per-click (PPC) advertising, will not only build awareness for their investment company but also generate an increase in leads and website traffic. By displaying a quick advertisement, potential clients can be directed to contact the company directly for information on services they are needing.

Before you invest in Google Ads, it is important to do a little research. You need to understand how it works and how to create a plan that will be the most effective for you as a real estate investor. Before you create your plan, take some time to check out the dedicated article. We explained why having a landing page for your real estate investment website could make all the difference for your maximizing Google Ad potential.

How Google Ads Works for You

Google Ads places your campaign in the hands and laps of your target audience. 90% of desktop searches happen on Google and by using this online advertising agency, you are able to pinpoint not only who can see your ads, but also monitor the changes in demographic and adjust your campaign quickly to keep up with the ever-evolving market.

Per the Google Ads website, there is a 5-step process for getting started.

• Determine your goal. I.e. Get more calls to your business or drive people to your website, etc.
• Decide where to advertise. You decide where to show your ads, whether it is local or global.
• Create your message. Describe your service in three sentences or create banner ads with images.
• Set your budget cap. Determine how much you want to pay per month.
• Go live. Your ad will be displayed when people search for services like yours.

Google Ads also keeps up with how your ad is performing and provides suggestions to improve your ads to get better results. There is no contract to sign, and you can pause your ads at any time. It is free to sign up for an account, and you will only pay when customers “click” your ad.

Establish a Plan for Successful Online Advertising

When you are thinking about marketing your real estate investment company, online advertising should be at the top of your list for gaining new clients. Though traditional advertising has its perks, online advertising gets your brand and services to more people in a shorter amount of time.

In order to create the best online advertising plan for your company, you need to set realistic expectations and understand your market.

Answering these questions will help you get started in building the Google Ads campaign for your real estate investment company.

• Are you wanting to target buyers or sellers?
• Do you want to drive people to your website, or do you want to field more phone calls?
• Are you staying local or expanding your reach to a global audience?
• What is your brand, and is it easily recognizable or searchable?
• What is your budget for online advertising?

When you are answering those questions, it is important to know the “why” behind each question.

Target audience: Buyers vs Sellers

Your target audience can change for a couple of reasons: fluctuations in the market and availability. As a real estate investor, you could be looking for buildings or homes to flip and sell (buyers) or investing in a property that will be managed by another company or business for them to sell (sellers).

For help in choosing your target audience, take these things into account:

• Current real estate market. Does the current market lean more in the buyer’s favor or the seller’s favor?
• Location. Is the location you are investing in a desirable area, less desirable area, commercial area, residential area, rural area?

If you are investing in someone to develop real estate, you have to look at things from their point of view as well. Think about what would make them likely to seek you out as an investor and you can target your ads specifically for those needs.

Campaign Goal: Website Traffic vs Phone Calls

This all boils down to whether or not you are old school or new school. Your campaign goal will need to be determined so you can better target your ad for the desired outcome. When an ad is displayed, it can direct people to your website and or give them your phone number to gain additional information about your services.

Importance of Website Traffic

• Analytics can show you conversion numbers for site visitors who have become clients or for site visitors who have made calls.
• Example: 5000 visits, 40 new calls = 0.8% Conversion Rate
• Potential clients can view your portfolio and services.
• The website provides additional avenues for clients to reach out for questions.
• Clients can leave and read reviews to help build your reputation.

Importance of Direct Phone Calls

• Create a personal interaction with customers.
• For motivated sellers, a direct phone call can result in long-term business relationships.
• Less of an opportunity to have an intent being “lost in translation” when you are speaking directly to a person instead of reading an email or comment.

There are benefits of both of these being a primary goal for your online advertising campaign. They are not mutually exclusive, so you can use website traffic to boost direct phone calls, however, this is also contingent upon your schedule and availability to respond to questions and/or answer calls.

Ad Location: Local vs Global

Are you a large real estate investment firm? Are you a local business looking to renovate an area or neighborhood to encourage growth for your community? Do you have the ability to travel and oversee investments in other parts of the country or world?  Your online advertising campaign can be targeted at both local and global audiences.

Brand: Recognizable and Searchable

If you have not already taken the time to develop your brand, it is imperative that you do that before you start creating your Google Ads campaign so that you can be both recognizable and searchable. 

Here are some tips to help with branding your company:

• Pinpoint your focus. Know the how and why of what you are investing in.
• Choose your personality. Think of three words that describe how you want your customers to view your company. 

Example: Corporate, exclusive, efficient = investing in office buildings for a specific type of company that uses sustainable products.

• Develop a unique name. Attract clients with a name that makes them do a double-take for your quick ad.
• Create a slogan. Slogans are easy to add to any online advertising banner and remind customers of who you are.
• Be Strategic with color and font. You want your ads to be consistent and recognizable. Color and font are another way to alert customers to your brand.
• Design your logo. If you have not already created a logo, it could be one of the most beneficial parts of maximizing your only ad because it utilizes fewer words and is a picture that people will easily identify with your company

When you have developed your brand, make sure you are consistent with all aspects throughout your website, social media, and any advertising campaigns.

Determine the Monthly Budget

The neat thing about setting up a Google Ads campaign is that they help you determine what your potential return on investment (ROI) can be based on how much your budget is.  You can also use this formula to help determine the cost per click (CPC).

(Revenue per customer) x (conversion rate) x (1-profit margin) = Max CPC

Though creating a Google Ads campaign can be easy, the results are not one size fits all. There will need to be a little experimentation and it is recommended to give about six months for maximum results. So when you are determining your monthly budget, make sure you are accounting for all of the time that will be needed to fine-tune your Google Ad for real estate investment.

Keyword Research for Online Advertising

Knowing what your target audience could be searching for on Google or other search engines is the next step in developing a strategy for executing your campaign.  Not only do you need to know the keywords your target audience is searching for, but you also need to know what words your competitor is using.

• Identify positive keywords. Luckily, many online tools can help you determine the keywords pertinent to your services. The Google Ads Keyword Planner and Ubersuggest will offer a range of words that your target audience search for that can be implemented into your online advertisement.
• Define negative keywords. These are the words you want to stay away from so that your Google Ad will not show up when they are searched.
• Look at your competition. What are your competitors using in their online advertising? If they are successful, see if you can implement some of their strategies into your own.

Most of the time, Google analytics will pick up on the intent of the Google search and display the applicable ads, however, you always need to monitor the trends over the course of your ad to make sure you are maximizing your reach.

Designing your Google Ad for Real Estate Investment

After you have defined your plan and identified the keywords that are best for your Google Ad, the next step would be to create the perfect offer.

A successful offer will:

• Be short and to the point.
• Contain the keywords for your company.
• Target your location.

Use language that will draw the customer in such as:

• No risk offer TODAY
• Trusted Local House Buyer
• Easiest Way to Sell

The common theme is to be aware of your target audience and market to them specifically.  Chances are they are already searching for what you have to offer, it’s just a matter of having something that will catch their attention to make them click on your link to get to you.

Benefits of Using Google Ads

If you are still on the fence about whether or not to use Google Ads for your real estate investments, take a look at the following stats to see just how much of a difference an online advertising campaign can have for your business.

• Brand awareness is increased by 80% with online ads.
• Google makes up 76% of the search engine market.
• The top 3 paid ads in search results get 46% of clicks.
• 75% of users said information is easier to find with paid ads.
• 33% of people click on search ads because of the relevance to what they are searching for.
• Google delivers an 8:1 return on investment or $8 for every $1 spent.
• $10-$50 is the recommended daily budget for the Google Ads campaign.
• $1-$2 is the average cost-per-click.

In general, utilizing Google Ads for your real estate investment can cut down on the day-to-day chore of finding leads by generating content that will appeal to your target audience. 

Conclusion

Once you have decided that creating a Google Ads campaign is the right strategy for you, Google makes it easy to set up. Not only do they help you get started and make suggestions along the way, but the tools and resources available through the app will keep you ahead of the game so that you can maximize your impact and continue to grow your real estate investments. It can be a game-changer and will help you stand out amongst your competitors.

Contact now Mediaboom to boost your Google Ads for real estate investors.

To build a strong and long lasting relationship with your leads, email nurture campaigns serve as a good head start. 

The right campaign in the right place can grow your business by leaps and bounds. 

As per statistics, around 74% leading global companies prioritize lead nurturing because it helps create awareness, it educates your leads and it also helps you know more about your business. 

In this guide, we’ll be explaining everything about email nurturing and how some effective campaigns can change the entire course of your business. 

What Is An Email Nurture Campaign?

Email nurture campaigns are all about sending out time-based emails to your customers to inform them about some new offer that you have or the discounts that you are running on your products or they can simply be sent out to motivate your customers to take some sort of action that can benefit both them and your business. 

For you to grow your business, it’s of utmost importance that you build a strong relationship with your potential customers and turn them into your loyal customers. 

With email nurturing campaigns, you’ll be using the technique of personalization to lock in your customers with your business. 

Around 67% marketers invest in personalized emails because this really is a one effective way to meet your business goals. 

How Can An Email Nurture Campaign Help Your Business? 

It’s a well-known fact that lead generation is important for every business.

But without the process of lead nurturing, your generated leads will soon disappear. The long story short of lead nurturing is that it helps you lock your customers with your business for a long time. 

The right, timely campaigns will help you earn loyal customers who will stick with your business no matter how many other brands and companies start offering exactly what you have. 

In a nutshell, it doesn’t matter if you are running a small scale business or a large scale business and it doesn’t matter what kind of products you are offering, lead nurturing will always be critical for you to grow and spread the word about your brand. 

You might be wondering why emphasize so much on email nurturing? 

Well, as per data, about 4400% ROI is what you get by sending out emails. It’s the best and the most effective method to interact with your customers and build your credibility.

How Do Email Nurture Campaigns Work? 

In an email nurture campaign, you send out timely emails on the basis of your lead’s behavior. 

These emails then help the lead get the exact targeted information they need to go through the buying process. 

When your prospect receives an email, they are presented with important information to buy your particular product. 

For your campaigns to be successful, it’s of utmost importance that you keep a check on the behavioural statistics, for example, how many times a lead visited your website, what he clicked on and when did he decide to leave your website. 

While drip campaigns help you achieve somewhat similar goals, an email nurture campaign can create a more personalized connection between your business and your lead and it also helps with the sending schedule. 

Automated Email Nurture Campaigns 

Automating your email nurture campaigns can save you a great deal of time and as cherry on top, you get all the important data that directly links you to the potential leads who can help grow your business and spread awareness about it. 

In simpler words, automated email campaigns can help you achieve a better ROI without wasting your resources. 

Moreover, they’ll help boost productivity and your marketing team will then have a bigger audience to work with and build some real-time initiatives. 

Examples Of Nurture Campaigns And What They Can Do For Your Customers

• For A New Customer: A lead nurture campaign to a new customer can help you introduce your business to them and create a pattern that leads to engagement. 

• Post Purchase Campaign: It’s a great method to initiate conversation with your buyer and get the right feedback/review that later will help you make some critical improvements in your business. 

• Campaigns For Repeat Customers: For a repeat customer, a personalized email can make them feel like a big shot and this will further encourage them to advocate for your brand. 

• Re-Engagement Campaign: If one of your customers is about to go off your radar, an email nurture campaign can help you get them back. It’s risky but it’s worth a shot. 

How To Set Up An Effective Lead Nurture Campaign?

Setting up an effective lead nurture campaign is like an investment and it requires a lot of your blood and sweat but at the end of the day, if you’ve done the right job planning the right campaign and sending it out right on time, all the effort will be worth it! 

Just like drip campaigns, you need three basic things to get started with your lead nurture campaign; 

• Tailored content 
• Unique Call To Actions 
• List segmentation 

To cut down the hassle, you can use different automation software, some templates or some A/B testing but again, knowing your lead’s behavior and understanding it and then making a strategy for your lead nurture campaign is more effective even if it requires some manual effort. 

One of the most important things to remember is that your lead nurture campaigns revolve mainly around your business’s sales strategy. 

If you have complete control of that, the rest of the process will be easier for you than you think. 

Step 1: Determining The Goal Of Your Campaign 

Narrowing down your goal can be a bit hard especially when you have a large audience to cater to but with a little effort, you’ll have to identify the pain points of your target audience. 

Your goal solely depends on the type of business you run and your current status with your customers. 

It can be anything from gaining more customers from ideal client profiles to getting feedback from your existing customers. 

Step2: Determining Your Target Audience 

Understanding buyer personas can be of great help here. 

Yes, buyer personas are to some extent some fictional representations of your ideal customers but they do serve in targeting your audience in the most effective and accurate way possible. 

Step3: Understanding The Journey Of Your Buyer 

At the end of the day, setting an email nurture campaign relies mostly on your buyer’s behavior and his journey on your website. 

The more you try to understand it, the more effort you invest in learning what your buyer expects from you, the better your email strategy will work. 

To understand the journey of your buyer, there are three things to consider; 

• His awareness stage: The query your buyer puts in the search engine or the pain point he has that he’s finding a solution to. 
• His consideration stage: Your buyer will eventually find a list of solutions to his problem and the next step will be to choose the right solution provider. Think of all the things that would make him choose you as the solution provider instead of some other business. 
• His decision stage: Once the buyer has settled down on you and made his buying decision, you then have to eliminate all the factors that he doesn’t want and focus more on what suits him the best (provide him the best offer that meets his needs)

How To Create A Powerful Email Nurture Campaign For Your Lead Magnet?

Before getting started with the tips, it’s necessary that you understand the concept of a lead magnet. 

A lead magnet isn’t someone who’ll just help out your prospect once and then expect him to remember where to come next time he needs your services or your products. 

In fact, a lead magnet is the one who initiates a conversation with your prospect to grow engagement at a level that it one day leads to sale. 

The only issue with creating an effective email nurture campaign is that not all your prospects will share the same pain points or the same solutions. 

This is where customizing your content and adding a bit of personalization in it becomes important. 

In simpler words, you have to give your prospect an experience that he never forgets! 

Here are some tips that can come in handy to you when you are creating a powerful email nurture campaign that creates an impact! 

1-Segmentation Whenever There’s Need 

Two words that can describe a powerful nurture campaign “personal and relevant”. You can’t just send one nurture email to all of your contact list and then expect results. You’ll have to segment down all of your prospects and then create multiple emails to nurture them as per their requirements. Creating lead magnets here can be of great help because when one of your prospects downloads a lead magnet related to a certain topic/category of your business, you already know which segment he belongs to. 

2-Identifying the “Big Ask” 

The main purpose of every email nurture campaign is to encourage the prospects to take some action. This “action” is what we are referring to as the “big ask”. Identifying the big ask is crucial as it impacts the other aspects of your email nurture campaign. Here are some examples of the “big asks” we are talking about; 

• Encourage your prospect to watch your new product demo 
• Encourage your prospect to make a purchase
• Scheduling a sales call with your prospect
• Encouraging your prospect to take the free trial you are offering 

After you’ve identified the “action”, the next step is to evaluate it based on certain factors like;

• Friction: how likely is it for your prospect to take action on your big ask?
• Proximity of valuing: if the prospect says “yes” to your big ask, how soon will he take the action?
• Gap Of Awareness: does your prospect know enough about your business or product before he acts on your big ask? 

All these factors when taken under consideration will help you determine the amount of nurturing you’ll have to do before encouraging your prospect for the big ask in the email. 

3-Deciding The Length And Frequency 

You know the goal, you know your “big ask”, next you have to consider the length and frequency of your email. You don’t want to frustrate or annoy your prospect with lengthy or complicated emails. The right time to hit your prospect is when he clicks on your lead magnet, that’s the exact time you should be taking some action but be careful because it shouldn’t be lengthy and the frequency shouldn’t be too much for your prospect or else he’ll simply unsubscribe. It’s a one critical decision that will make or break your prospect! 

4-Gather All The Relevant Content 

Content relevancy is a big factor to pay heed to. You don’t just opt for an email nurture campaign to send out your “big ask”. In fact, a nurture email is supposed to literally nurture your prospect, deliver him some value and encourage him to engage with your business. There are literally hundreds of ways to keep the content relevant while it serves your purpose; 

• Share some blog post relevant to what your prospect has been looking for
• Interview an expert
• Give them another topic to download for free 
• Share some case study regarding a successful customer
• Answer some frequently asked questions about your products or services 
• Invite them to attend an online webinar
• Give them some valuable information about your industry or update them regarding what’s going around in that particular industry

5- The Flow Of Your Emails

In email nurturing, you don’t just randomly pick an email and send it to your prospect. The timing, the kind of prospect and his interests, it all matters. So the next step is to determine the flow that you’ll be following in sending emails to your prospects. Make a schedule here and follow it accordingly. Especially keep an eye on your lead magnets and as soon as some prospect downloads them, send him the email that’s relevant enough to keep the conversation and engagement on! 

Final Thoughts 

Sending out emails is a one killer lead nurturing strategy that will lead you to the path that you’ve been wishing for in your business. 

An effective email nurturing campaign can work wonders for your business, it can grow your customer base, it can bring more potential customers to you, help spread the word about your products/services and above everything it can help boost your ROI. 

As a marketer, you’ll have to invest a great deal of time and energy in understanding your buyer’s behavior and then writing the right nurture campaigns but eventually all the effort will be paid off when you see the results pouring in! 

Most companies use multiple outbound strategies to gain leads.

However, those outbound strategies can take time, resources, and money. 

How can businesses make leads come to them when they’re so busy with other daily operations?

If your company is looking for ways to better its inbound strategy, one way to make clients come to you is by investing in local seo solutions. If you need some help getting your strategy up and going, you’ve come to the right place. 

In this article, we’re discussing: 

• What exactly local seo solutions are
• Why it’s important 
• Strategies that will grow your online visibility while targeting local prospects 

What Are Local SEO Solutions? 

A local SEO strategy consists of a plan to increase your online visibility to expand your reach and be found easier by other local businesses. Having good local SEO means your website will rank higher when other local businesses are searching for your business on search engines.  

Why is Local SEO Important? 

One reason is because a lot of people search for local establishments on Google.

Statistics show that 46% of all Google searches are looking for local information. That includes people who make key decisions at businesses. 

If you don’t have a local SEO strategy, you’re missing out on a large (and valuable) portion of online traffic that’s searching for local results for their search.

Local SEO also helps your business increase its online visibility. 

The more you prove your local value and authority online, the better the chance that Google will think your business is valuable and reward it by ranking your page higher than others. 

The higher your business ranks, the greater the opportunity you have to be found by a large number of online visitors. 

This is especially true for hyper-local searches, such as “digital marketing near me” or “business accounting services Boston MA” (or wherever your business is located). 

Local seo solutions also help your business establish credibility both online and in your community. The more trustworthy and valuable your business seems, the better your chance is of ranking higher online and people actually clicking on your business’ page. 

Local SEO Strategies 

Now that you know what local SEO is and why it’s important, let’s discuss some strategies you can use to capitalize on it. 

Set up a Google My Business Page

One of the best things you can do for your local SEO strategy is to set up a Google My Business page for your company. A Google My Business page helps you manage your company’s online presence across Google. On it, you can list: 

• Your company’s name 
• Your business hours 
• Your address (if you have a storefront) 
• Your location on Google Maps
• Your phone number 
• Photos of your business and/or services 
• Customer reviews 

Having this page is like having a one-stop shop for your company’s information on Google. 

The more you include, the easier it is for Google to determine if you’re a valuable page to show for searches. 

Google My Business also helps people find information on your company faster. 

In fact, studies show that between 70 % and 80% of people research a company online prior to visiting a small business or making a purchase with them. 

Consumers and other businesses will want to vet your business and its information before contacting you, and having a Google My Business page can help make that process a lot easier for them. 

Get Customer Reviews

Something else you can do for your local seo strategy is get customer reviews. 

Customer reviews are critical for any business’ credibility, but they make a big difference online. 

Northwestern Medill has compiled statistics that highlight the importance of reviews for customers.

 Visitors looking for services will also likely want proof that your services work, and customer reviews and testimonials can help provide that proof. 

Reviews serve as social proof that your products and services are reliable. If your company has good reviews, Google will reward you since good reviews establish authority. Plus, good reviews help establish trust in the online community. 

You can get reviews from customers in a number of ways. You could: 

• Ask clients to leave a review during check-ins 
• Reach out to past and current clients via email and ask them to leave reviews 
• Run a promotion that rewards clients for leaving reviews 

Don’t forget: the best way to get good reviews is to provide products and services that get results and to have an attentive customer service team that customers can trust. 

The better your services and products work for your customers, the more likely they’ll leave raving reviews. 

Optimize Your Website

Another important thing to do for your local SEO strategy is optimize your website for local products and services. 

Make it clear that you serve the area your business resides in. 

Mention that you serve your area in your “About Us” page, sales pages, or even on your home page. That way, Google can recognize that you serve that particular area and help you rank better for local searches. 

Another way to optimize your website is to make sure it’s mobile friendly. 

These days, more than half of all searches happen on a mobile device. 

If your website isn’t mobile friendly, it could hurt its reputation with Google since it wouldn’t provide a good user experience. 

Take the time to develop a mobile optimized website so your leads can have a good experience on your website on all fronts.  

Create Local Content

Another way to use local SEO solutions is to create local content. 

Quality content that helps solve a user’s problem, or best answers a user’s query, is ranked well on Google. 

Therefore, if you create content that meets the needs of local search queries, your content has potential to rank well online. 

Content you can create includes: 

• Blog posts 
• Social media posts 
• Videos 
• Podcasts 
• Free resources 
• Webinars

You can use one content idea and break it out into multiple forms of content. 

For instance, let’s say you run a real estate business in Massachusetts, and you’re looking for more clients. 

You’ve done your keyword research (a must for content creation and SEO strategy), and realize that the term “how to buy commercial real estate in Massachusetts” is highly searched and is searched by people in your target audience. 

You can create content that satisfies the intent behind “how to buy commercial real estate in Massachusetts”. 

You can create a whole guide for it, then take part of the guide and turn it into multiple blog posts, videos, and infographics. 

That content can help other businesses searching for an answer to that specific query, and since you gave them some insight about it, they may trust you more and want to learn more about your services. 

Quality content creation that seeks to fit the user’s intent can help your visibility online, especially when it comes to local searches.

Utilize Business Listings 

Getting your company’s information on online business listings can help your local SEO strategy. 

Adding your company’s name, address, phone number, and a link to your website to business listings can give you more authority online by making it that much easier for potential clients to find you. 

This is especially helpful if someone searches for your branded keywords, since the information on how to contact you can come up quickly. 

It’s a strategy that takes little effort but can help tremendously when trying to figure out how to get local customers. 

Explore Backlinking Partnerships With Other Businesses

Backlinking is an essential part of any SEO strategy.

Backlinking is when you link to another website on your website or in a piece of your content. 

Backlinking is important in SEO because if a website links to your website, Google sees it as a sign that your website has authority. The more authority you build, the more likely Google is to highly rank your website. 

One way you can build your backlinking strategy is to reach out to other local businesses and form a backlinking partnership. 

You can work out an agreement where you both link to each other’s content or website a certain number of times. That way, you can both establish authority online. 

It’s important to strategically pick your potential backlinking partners, though. You don’t want to pick a company that has the same exact services or products as you, as they’re your competition. 

Instead, pick businesses that have products and services that relate to yours. That way, if a business finds their services, they can see that your related services are also linked, and they may need those services. 

Another way to build your backlink strategy is to do backlinking outreach. 

This is a strategy where someone from your team reaches out to other companies and publications to see if they’d be willing to include a backlink to your website if you include a backlink to theirs. 

Make sure the companies and publications you’re reaching out to are relevant to your services, products, and/or industry. That way, the links feel natural being incorporated into each piece of content. 

Final Thoughts

Coming up with a strategic and comprehensive SEO strategy will help your company’s online presence grow and help prospects find you easier. 

There are many pillars to a good local SEO strategy, but the core of it is providing goods and services that serve your prospects’ needs. 

If you do that, you can produce information and content that makes a great impression online and gets your company found by more people.  

According to a survey, there were 1.85 billion Facebook active users in 2020. This number amounts to a quarter of the world’s population! Such user traffic makes this social media platform an attractive place for entrepreneurs and business people to promote their brands. In this era, every business needs a sound presence on Facebook.

In some instances, entrepreneurs might run their businesses only through this channel. But Facebook can act as a gateway for users to reach your website, resulting in more clicks and, subsequently, greater sales.

It is indeed the ideal opportunity for you to let the world know about your business. There are numerous unique ways to make your business look noticeable.

However, before you dish out some cash and start running ads, your profile needs to be tweaked and edited to meet SEO standards.

The Ultimate Facebook Page Optimization Checklist:

1. Write a Stellar About Page
2. Use Keywords Effectively
3. Call to Action
4. Keep Your Page Up-to-Date
5. Customer Reviews Matter
6. Optimize Your Page for Smartphones
7. Selecting the Right Template
8. Use the ‘Facebook Insights’ Tool
9. Create Milestone Timelines
10. Claim Unofficial Pages ASAP
11. Manage Your Business Hours Wisely!
12. Always Back Link Your Page!
13. Add Tabs for Page Optimization
14. Pin Your Posts
15. Messenger Auto-Rep
16. Use Content Calendar
17. Create a Relevant Group

The key is to decrease expenditure on ads and focus more on increasing your organic online presence. The biggest disadvantage of repeated ads is that people will no longer take notice, and you will start seeing lesser clicks and conversions and ultimately end up losing money at the same time.

So, to reduce the likelihood of its occurrence, here are some great tips to make your Facebook page stand out:

1. Writing a Stellar ‘About’ Page

When you try to approach the sea of social media users, your page’s details are the first thing they look for. You must have the essential information regarding the business laid out in front of potential customers. 

A customized details section of your page will encourage the users to dig deeper and search more about your business. Here is a checklist of optimizing your ‘About’ page:

Optimized Username:

Your username is naturally the first they look at on the search results or the social media feed. It should not contain any underscores, brackets, hyphens, and other such expressions. Select a username that corresponds with the webpage name and usernames on other social media sites.

Profile Photo:

• The profile photo should make a statement
• The photo dimension should be 180×180 pixels
• Use a photo that explains your business, preferably the logo you own.

Cover Photo and Video:

• Always use an updated cover photo. Put a graphically designed cover photo of a discount or any recent achievement on the page.
• Make a habit of using the recommended size of the cover photo, 820 pixels by 360 pixels.
• Facebook recently introduced a feature where you can put videos on the cover photo section. You can upload an illustrative and engaging video that explains your business.
• Videos are a powerful way to express oneself. Videos make it accessible for users to understand your product.

Custom URL:

 Get a custom URL and make it trouble-free for social media surfers to find your page. For instance, using a URL such as facebook.com/my-business-1223090004343/” doesn’t say anything about your brand.

Moreover, it is not recommended for the optimization of the Facebook page. A suitable URL goes like this: “https://www.facebook.com/my-business.”

In addition, aiming your vanity URL will increase brand visibility.

To get an idea, see how you can increase your Med Spa business exposure through Facebook marketing.

Access to Website:

Use your Facebook page to channel the customer’s interest directly to your website. Make sure that the page name and website domain is identical.

To your amazement, Google processes more than 3.5 billion searches in a single day. Having identical names will rank your page higher in Google searches.

Associating the website makes it convenient for the consumers to directly access your product or services from the web page.

Additional Details:

You can provide additional info on your page for the customer to contact you through different channels. 

• Put Phone Number and email addresses.
• List the products and services you are providing.
• Give the general location of your business.

2. Using Keywords Effectively

Keywords are the backbone of search ranking on any platform. You can reach a greater audience by using keywords that have high traffic and conversion rates. If your product or services target a specific consumer market, use keywords that have lower traffic.

You can enhance your page for better reach using keywords in the description, ‘About Page,’ and posts. Moreover, repeating the main keyword in various portions of the page will make a world of difference in ranking your page.

3. Call to Action (CTA)

CTA directs the interested person to take the desired action.  You may use this feature to increase the conversion rate. Adding a short CTA can enable the customer to visit your website or subscribe to the newsletter. 

You can construct a hassle-free experience for the user and get things done on the go. CTAs like Subscribe to our Youtube Channel, Watch Now, Buy Now or Read More create a user-friendly experience.

Moreover, you can utilize CTAs to promote events, share your brand, and submit forms. 

Call-to-Actions can be in the form of:

• Hyperlinks
• Clickable Buttons
• Plain Text

4. Make Sure to Keep Your Page Up-to-Date!

You don’t want to sit back and let the page run itself. Keep yourself busy and spend ample time keeping the page up-to-date. Your page engagement is directly proportional to the traffic you get. Keep everything fresh and updated.

If you cannot run the page yourself, then hire someone who will act as an admin on your behalf. The Facebook algorithm will rank you higher if you post regularly. Check out the latest trend regarding your marketing niche and promote your brand through it.

Share the activity of your company. Inform them about collaboration with other brands or any event you had participated in earlier.

5. Customer Reviews Matter

You may have heard the saying, ‘The customer is always right,’ and that applies to Facebook as well! Positive reviews from your buyers are your strongest suit. It is the embodiment of the trust your clients have placed in you.

Respond to queries and complaints in the review section. It shows that you care. It will help spread the word among your targeted customer market. Always have an on-call admin to clear any confusion.

6. Optimize Your Page for Smartphones

According to Statista, over 98% of the users accessed Facebook through smartphones. Therefore, optimize your short clips and images according to the newsfeed of the Facebook app. Also, use 30 sec to 90 sec long immersive videos to promote your brand.

Finally, upload a high definition video of 2:7 aspect ratio for the best optimization.

Besides, a slideshow is another way to list your products. Use 4-5 photos of the right dimensions to tell more about the services your business provides.

7. Selecting the Right Template

Facebook gives you options to choose from a wide array of templates. Templates are built objectively to give the customer insight into your services. Furthermore, you can build templates around businesses and services such as shopping, political parties, journalists, cafes, and restaurants.

8. Use the ‘Facebook Insights’ Tool

This tool effectively gives you details about how the page is performing overall. Hence, by using this feature, you can make decisions regarding your page based on pure stats. It involves parameters such as

• Pageviews and likes.
• The reach of your stories and posts.
• Earning from your page.
• Your customer care.
• Clicks and conversion rate.

9. Create Milestone Timelines

Share your accomplishments with the world! Make milestone timelines to tell the customer about what you have done in the past to help people. You may include your achievements like the number of orders delivered or the year you started the company.

People usually place their trust in companies with history. Showcase your milestones by adding the title, dates, location, and photos.

10. Claim Unofficial Pages ASAP

Unofficial pages are identical to your page but are not created by you. They have the same names, phone number, emails, etc., but it isn’t active or official.

These pages can hurt your business outreach. Having these knock-off pages pop up on the search result puts a question mark on your page’s legitimacy.

You can get rid of these pages in three possible ways: claim, merge or get it deleted altogether. Moreover, you can request Facebook to remove or merge these pages.

On top of that, you get to control both accounts by merging. The best option is to wipe the sham page off Facebook. It will prevent confusion among customers and increase the legality of your page. 

11. Manage Your Business Hours Wisely!

As a responsible business manager, you don’t want to leave your customers hanging when they want to reach you. Manage your business timings effectively. If you haven’t updated the hours, do it now. Let them know if you would be available during the holidays or not.

12. Always Back Link Your Page!

According to Neil Patel, the number of backlinks directly impacts the position of your page in the search results. So link your page to other sites like Snapchat, Instagram, Linkedin. 

Hire experts and social media influencers to boost your traffic. Your page will rank higher in Google, progressively building your brand’s reputation.

Link the blog and news section of the website to your page. You will see that Facebook SEO will start to act in your favor. 

13. Add Tabs for Page Optimization

The tab section is a list of particulars and the services you offer. It is present on the left side of the page. It contains options to access the about section, photos, websites, groups, services, and community. 

You can edit this section according to your needs. Facebook also allows you to create and edit apps through third-party apps.

14. Pin Your Posts

Facebook enables you to pin your best-performing posts to the top of your page. It permits you to show the consumer the best version of yourself.

Having a pinned post with catchy caption and photos (thumbnail in case of videos) will win you the instant approval of your customers.

Always choose a post with maximum likes and comments. That way, you can show that other people take an interest in your product or service.

15. Messenger Auto-Reply

Facebook Messenger allows you to send saved replies when the user wants to ask a question. These auto-replies answer general FAQs about your product.

When the customer asks something, your typed message will appear on the left side of the messenger page.

It increases your overall responsiveness and ensures the user that you are there for them. Get a chat correspondent so you can reply swiftly.  

16. Use Content Calendar

Use a content calendar to use your business hours effectively on Facebook. You can stay one step ahead of yourself and pre-plan your posts according to the importance of a specific date.

To put it into context, you can arrange your posts on the calendar for Christmas or Easter and the related deals you offer through the post.

It is a great optimization and time management technique. You can schedule a post for a specific date and use the time to interact with your buyers.

17. Create a Relevant Group

Tons of Facebook page owners have groups related to their brands. If you want to build an ever-lasting, loyal customer base, then this is the way to go. The group should be related specifically to your product or service niche.

For instance, if you sell products related to fitness and health, the group can become a hub for thousands of fitness freaks.

Inform your customers about various offers. The Facebook group will help you hear the voices of your customers. Still, make sure you don’t allow any promotions or calls to action in the group.

The Bottom Line

Facebook page optimization is like laying the groundwork to promote your brand. We made a checklist to help you boost sales and attract customers.

However, the primary source of your business growth is the dedication and the time you put in promoting your brand. You can use the steps mentioned to help you in making your sales go through the roof.

Contact now Mediaboom to boost your Facebook Page!

Listed below are the 15 best professional service firm website designs. They are all well written, have an easy-to-use interface, and are resource rich. As a professional service firm, your website should build trust, and establish knowledge authority. Without further ado, check out the 15 best professional service firm websites.

1. Bick Law LLP

Bick Law LLP is a top-tier environmental law firm and that’s understood right away with there use of strong visual photography of animals and bold color schemes. This simple, functional, and user-friendly website captures the individuality of Bick Law LLP and its services just right.

2. Skylab

Skylab is an interdisciplinary design studio with a focus in architecture, interior design, branded environments and planning. Their website certainly makes them stand out from the competition with their interactive gallery and non-conventional menu. This website is great for inspiration if you look to put more of a focus into displaying projects and case studies.

3. Prophet

Prophet are business transformation consultants that focus on using branding, marketing, culture and innovation to grow your business. Prophet’s website uses an intriguing time lapse video for their welcome screen which is always in easy way to bring personality to your site. Each section on the page is clean and organized well into a grid format that makes it easy for the visitor to navigate and follow information.

4. Oxford Properties

Oxford Properties is an international real estate investment company that focuses on social and economic growth. Their website is simple yet fun will their use of high quality imagery, a neutral color palette and a use of textured architecture as backgrounds which helps adds some extra flare and personality their website.

5. Epic Teams

Epic Teams provides manager training, leadership development, team building, and executive coaching to companies in San Francisco and Silicon Valley. Their website is made with the user in mind with easy navigation, large typography, strong calls to actions and apparent contact button on the navigation.

6. Wouch, Maloney & Co. LLP

Wouch, Maloney & Co. is a regional certified public accounting firm in Pennsylvania that has been in business for over 30 years. Their website features clean, modern lines with excellent use of black/white imagery. Clear (and easy to use) calls-to-action have been introduced very well, making client conversions a top priority.

7. Armor

Armor is a global cybersecurity software company that help simplifies security for businesses. Their website puts the focus on content by providing strong testimonials, organized flow of information partnered with graphics and a simple but bold color palette that helps keeps the site readable and interesting.

8. Live Oak Bank

Live Oak Bank is focused on offering small business loans, online savings accounts and CD accounts. Their website is dynamic with their use of different elements and their bold use of green and purple that is also used as a gradient to help the photography feel cohesive. Live Oak Bank’s approach feels modern and energetic, which is not traditionally seen for banking websites.

9. Jetty

Jetty is a renter’s insurance company that also provides coverage for rental property owners. The look and feel of their brand is understood right away with a strong color palette which they utilize for headlines, calls to actions and graphic elements. They also get straight to the point with quick links directed towards their two target audiences.

10. Morgan Stanley

Morgan Stanley is an investment banking firm offering financial planning services. Their website has a clean look with an eye-catching photo background and easy navigation. There’s a lot of information available without clutter.

11. Berkeley Communications

Berkeley Communications is a UK-based public relations, marketing, and communications firm. The background of their website is a rapidly changing slideshow of “stories” that they help tell. The most important information is easily found in the top and bottom right corners. There are also multiple ways to make contact available.

12. Lexar Homes

Lexar Homes is a Pacific Northwest-based home builder specializing in energy efficient, healthy, and sustainable homes. They use a full-screen, slideshow background to highlight their green building practices. There are multiple ways to make contact and its easy to see why potential customers should hire them.

13. Yellow Dog

Yellow Dog Denver is a design, print, and marketing studio. They make good use of yellow and have a large picture of their friendly-looking staff that allows potential clients to see who they’ll be working with. The blue logo on the bottom right is a list of accessibility features to help prevent seizures, assist the visually or cognitively impaired, and many other options. The hamburger menu at the top right opens up a full-screen menu with many more options.

14. LA VIP Car Service

LA VIP Car Service offers rides to LAX airport and other destinations in the surrounding area. The main background of the website is a slideshow highlighting various aspects of the service including their great reputation, fleet, luxury and cleanliness. They make it easy to contact them and make reservations online, by phone, or via an app and prominently display which credit cards they accept. There is also a blog that is regularly updated with relevant content.

15. Pearl Capital

Pearl Capital offers fintech financial guidance for New Jersey. If you’d like to take a more artistic approach to your own website design, you might use Pearl Capital as an inspiration. With playful, imaginative graphics, Pearl Capital’s website feels unique and utilizes these graphics to tell their story and approaches.

Hire now Mediaboom to create your Firm’s website

Now that you’ve seen several Professional Service Firms Website Design ideas, how about creating your own?

Contact us on our dedicated page to discuss your project.

Healthcare websites pose a peculiar challenge. Not only is the healthcare industry heavily regulated, but healthcare websites usually contain a lot of information. The best healthcare websites, however, juggle both of those things while maintaining beautiful features, easy to use interfaces, and provide a great user experience. For this reason, healthcare website designs is fundamental to the development of its own business.

1. Blue Cross Blue Shield

Blue Cross Blue Shield’s website has a simple design that makes it easy to find the information you are looking for, while also sharing other useful information. As the user hovers over the menus, they automatically expand to show more menu options and additional information.

2. National Institutes of Health

The National Institutes of Health website makes great use of bold colors and an automated slideshow of attractive visuals. Important up-to-date health information is highlighted below the menu. There is plenty of useful information about many topics to see as you scroll down the homepage.

3. Boston Scientific

The best part about the Boston Scientific website is its use of prominently displayed positive messages throughout. One cannot help but feel hopeful and relieved when scrolling through the content. The brand image is very well done. There is even an area where anyone can submit ideas for new products, or suggest improvements to existing ones.

4. Medtronic

Medtronic does a good job of highlighting that they are on the cutting edge of research and technology in the medical field. They also have several different ways to get to the same information. The site even features a virtual exhibit about diabetes and discusses how medical staff can remotely monitor COVID patients, eliminating their potential exposure and saving personal protective equipment.

Related articles:

• Plastic Surgery Web Design
• Medspa Website Design
• Medical Practice Website Design
• Healthcare SEO

5. CVS Pharmacy

CVS Pharmacy’s website makes it easy to find the information you need. There’s also a lead magnet at the top to entice visitors to sign up for their loyalty program and email list in exchange for a reward every month.

6. Vicks

The Vicks website effectively uses a simple style and a large video background that rotates through different scenes. The branding establishes that this company has been around for a long time and that people can trust their products.

7. Healthgrades

Healthgrades jumps straight to the point and puts their search tool front and center. Including a picture of friendly-looking doctors helps the visitor feel more at ease about finding a good healthcare provider.

8. Ottobock

Ottobock’s website is great about using photos to show how people benefit from using their products. The brand promotes a higher quality of life as opposed to just replacing a limb. Color is used effectively to draw the eye to important information. They also use social media, Youtube and a blog to spread their message.

9. Rest Assured

Rest Assured’s website was designed and built with accessibility in mind, making it a website that is open to all users. They have an interactive 3d model to show visitors what their telecaregivers and remote monitoring technology can do, making it easy for the visitor to fully understand their process.

Related articles:

• Plastic Surgery Leads
• Medspa Logo
• Local SEO for Doctors
• Plastic Surgeon Marketing
• Healthcare Digital Marketing

10. Lifespan

Lifespans makes great us of clean, whitespace and color accents. Their more neutral color palette makes the website feel comforting and easy on the eye. They showcase their locations well, with an interactive gallery that tells you all the contact information for each location and shows images of the buildings so you know which is which.

11. Benedryl

Benedryl isn’t afraid to be bold with their website by using their famous pink color throughout. There are several links to click on to find out where to buy the product and a large statement at the top warning not to abuse the product. The social media links are clearly visible in the header and footer. Product guides are easy to find and there is additional information about treating and preventing symptoms.

12. United Healthcare

United Healthcare makes it clear that they are there for all generations. All the information a visitor needs can be found easily on the home page. The design is clean and shows diversity.

13. NWCTPS

NWCTPS has live statistics featuring how their different divisions are being utilizied – capturing your attention right away. They also feature a map that clearly lists their service area.

14. Stop the Stigma

Stop the Stigma starts with a bold, attention-grabbing statement. Scrolling down reveals a lot of important statistics about mental health, showing that it affects all of us.

Related articles:

• Starting a Medspa
• Medspa Software
• Medspa Digital Marketing
• Medspa Facebook Marketing

15. Miracle Flights

Miracle Flights has a great design that is easy to navigate and effectively uses space. Their slogan is in a large font and a description of services is just below it. Their social media links are easy to find as are the links to volunteer or request a flight.

Are you a real estate investor wishing to attract more clients cost-effectively?

Well, this is the right place to be, as this post will give you valuable insight into how SEO can help you create marketing opportunities for your real estate business. 

Search Engine Optimization or SEO has been around since the inception of the internet. 

If you follow the basic rules, it can work for your real estate business. 

From real estate investment to investment funds management, dealing with a commercial and residential estate, direct-to-buyer property selling, and more, SEO for real estate investors can be quite beneficial.

Why does SEO for Real Estate Investors Work?

SEO for real estate investors is a valuable digital marketing channel. SEO uses keywords and keyphrases in various aspects of a company’s online footprint such as its website, content, social media, etc. to attract the right target audience and generate leads.  While other online platforms such as social media and paid ads can generate traffic to your website, search engines are the top catalyst to drive online visitors to your real estate website. To make the most of this resource, it is vital for real estate businesses to SEO optimize their websites. 

Did you know that SEO is 20 times more effective in traffic generation than pay-per-click (PPC) ad campaigns?

Continue to read as we explain how SEO for real estate investors can be a great ally and how you can use it to reap its full-scale benefits 

1. Research Keywords in SEO for Real Estate Investors

Keyword research is the core and very first step for an SEO campaign. 

If you want to nail the SEO strategy for real estate, researching the keywords trending online should be your topmost priority. 

Moreover, this is not just a one-off exercise but an ongoing process because keyword trends on search engines change and/or evolve continuously. 

Every time a user goes online to search for a product or service, they use keywords. 

For example, real estate businesses near me, real estate investors in my area, etc. 

There is no set formula for keywords; some can be a couple of words, while others can be longer and known as key phrases. 

If the users are typing in keywords into their devices to look for real estate investors, then keywords are what you must focus on too. 

Using keywords will help the search engine showcase your real estate investment business to the target audience. 

You can even optimize SEO for real estate investors to target a specific audience based on demographics such as location, interest, profession, etc. 

For example, you can use a keyword with location to target a particular audience, such as real estate investors in New York, real estate investment opportunities for retired citizens, etc. 

That said, it is not just the users searching for keywords in your content. 

Search engines such as Google and others will also read your website’s content to locate these keywords to determine your online ranking. 

For this, you need keyword research to determine what people are searching for in the real estate investment sector. The next step would be to use this research to your advantage and create keywords rich website content.

Importance of Keyword Research

Keyword research allows you to find keywords trending online and help you understand how your business could rank high in Google searches. However, here are some critical reasons why keyword research is at the forefront of SEO for real estate investors. 

• Knowing the keywords will help you understand your business, such as what you sell and what customers are searching for. Keywords can be the beacon for your business and attract the right consumers looking for services similar to yours. 
• It can give you vital information such as your ranking for keywords, easy keywords to use for better ranking, and keywords used by your competitors. 
• It tells you what consumers are searching for instead of you making a guess what they might be searching for. 
• You can use keyword research to create blogs and other media content to help drive organic traffic to your business website. 

After conducting the keyword research, you must create a website, web pages, and other content using this information. 

Identifying your Target Audience

To successfully apply the SEO for real estate investors for profits, you must identify who your ideal clients are and what they are looking for. 

You must define the demographics of your clients based on who they are, what they do, their interests, their needs, job portfolios, profession, location, etc

This insight will give you a better idea about which keywords may work best for your business. 

You do not need to go anywhere to get this aspect of SEO optimization right. 

All you need is to look at your previous clients and drive an answer to who your target audience is 

Apart from relying on keyword research on Google, you can also survey your current clients and see what they search for when looking for real estate investment opportunities online. However, this is important because not knowing your target audience or persona of your ideal client will negate all your SEO optimization efforts. 

For example, you are a real estate investment business that focuses on retired people.

Therefore, you must use keywords that will attract the senior audience by addressing their pain points. If you are going to use irrelevant keywords, the search engine will promote your business to entirely another category of clients, which is no good for your business. 

You must remember that search engines are smart, but they still need you to tell them where to showcase your content. This is where keyword research can help find your locale target audience. 

2. Build Website

So, now you know who your target audience is and which keywords you must use to drive traffic to your real estate investor website, it is time to build a search engine optimized website. 

Let us look a bit deeper into this aspect of SEO optimization strategy for your business. 

Your real estate website must focus on two things, i.e., SEO and conversion. While SEO will handle your website ranking on Google and other search engines, the conversion will deal with how website visitors respond to your call-to-action (CTA). 

Once you have completed the keyword research and know who your target audience is, you must start creating a website using these keywords in the content. 

This will help the search engine analyze your website and rank you amongst the top results whenever a user searches for keywords used in your web pages and other content. 

That said, there are two main aspects of building a real estate website to determine how successful your digital marketing strategy for real estate will be. So let us look at them one by one. 

A. Domain Name 

In order to nail your SEO for a real estate investor campaign, you must first get yourself a solid domain name. 

Always make sure to pick a domain that tells your target audience immediately about what you do. 

This is your official website that will lure the traffic to generate leads with potential investors. 

Do not fall for the classic trap of naming your website after your business; it does not always work. 

For instance, which website naming options mentioned below would you think will help your target audience know exactly what you do? 

1. Your Business Name, for example, ABC Estate LLC
2. LA Real estate investors or California real estate investors etc. 

Pretty sure option B says more about what this website is and what your business is offering. This will save your time, energy, and money as you will only attract the right audience looking for real estate investment opportunities. 

However, when it comes to getting the right kind of investors, that is where your keyword research for optimized SEO strategy is going to step in. 

B. Website Host 

Nothing can be more important than getting your website host right because you will struggle to get on top of Google’s search engine results without it. You need a website host that is SEO savvy and offers mobile-friendly services. 

Yes, the mobile-friendliness of your website host is going to make a big difference since over half of the world’s website traffic now comes from all types of mobile devices. 

Even Google prioritizes your mobile pages’ load time to determine your search ranking. This is critical because 94 percent of all organic traffics to business websites comes from Google.

C. Thoughtful Content 

Remember, while SEO for real estate investors focuses on ranking better in Google searches, you must also think about how to offer value to your incoming traffic, i.e., visitors. 

For this, you will need the content used on your website to be on point. 

The quality of your content is as essential as the quality of keywords used within it. 

When creating content for your website, you have to find the right balance between search engine optimization and its effectiveness for conversion. 

This means your content must be optimized enough to drive organic traffic to your website, and it should offer value to entice the clients to complete that call-to-action. 

Moreover, you have to articulate enough to produce content that looks natural and conversational. Speak with your clients instead of speaking to them. 

Moreover, the appropriate SEO content will generate curiosity amongst your visitors to know more about your services.

You can use specific strategic phrases that can entice the visitors into completing your intended CTAs. 

For example, if you are looking for real estate investors in your local area, we can help you. “We can help you” here can be a CTA that you can hyperlink to an email form, provide your information form, or contact page, etc. 

D. Using Media 

According to statistics, people are more likely to visit your website by watching videos and other forms of media content on social media channels and YouTube. The more visual content you create, the more traffic you will get to your official website. 

93 percent of the businesses claim to get new customers mainly from because of video content. Therefore, you must use audio-visual media as an integral part of SEO for real estate investors.  However, do not just use SEO media on your website and pages, but also on blogs, social media posts, and other relevant platforms.

This will also show the consistency of your brand’s image and build an image of trustworthiness and reliability amongst your niche and target audience. 

3. How to Use SEO

Using SEO for real estate investors is not enough; you must also know how to use it. 

Yes, there are certain parameters for how you must use search engine optimization. 

Using the keywords alone is not going to help unless you follow specific SEO guidelines by Google. 

Only then the search engine will be able to evaluate your content and rank your website and content accordingly. 

Here are some of the key areas on your website and content where you must use keywords for accurate SEO. 

• You must use the keywords in the page title of your website, and other content
• Create a meta description using target SEO keywords. This shows up as a second part or description under your website address name in a search result 
• Create subheadings on your web pages and content using SEO keywords and keyphrases
• Use Featured snippets, listing, or answer boxes highlighting the main features of what your content is all about. 
• Use a healthy quantity of well-researched and relevant keywords throughout your content. However, do not overdo it. 
• Use keywords in your website’s URLs, so visitors have an idea of what they can expect from your website, pages, and content. 
• You can use SEO in your images, video content, social media posts, blogs, and any other type of media that you create. All of this will provide a consistent experience to all the visitors no matter which platform they use to land on your real estate investment website.

That said, it is far more complicated than this, especially if you are not a tech-savvy real estate investment business.

To get this right and get your money’s worth, you must always seek help from an SEO expert digital marketing agency. 

Let Us Help

If you are an independent real estate investor or a full-scale company, we at MediaBoom can help create an SEO strategy for your business. Our team of experts will sit down with you to understand the business needs and apply innovative SEO for real estate investors in 2021.