One of the keys to running a successful business is effectively engaging with your customers.
In our fast-paced and competitive world, gaining and keeping people’s attention is getting ever more challenging. In order to attract loyal customers, you have to give them reasons to keep coming back. Let’s look at some creative ways to engage your customers using digital marketing.
Part of engaging with customers is listening to their needs and even their complaints. Sometimes people will tell you what they think without prompting. However, in many cases, they need a certain amount of encouragement. Think of as many ways as possible to open dialogues with your customers, readers, and followers.
It’s not always easy to make personal connections when you run a business. It’s important to remember, though, that customers make buying decisions for emotional as well as rational reasons.
They’re far more likely to choose you over the competition if they feel some kind of personal connection. If you treat business as a series of impersonal transactions, however, you won’t be engaging with people on an emotional level.
Put a human face on your business. Share a little about yourself in your blog posts, social media, and emails. You don’t have to tell people every aspect of your life but don’t hide behind a corporate logo.
Encourage your team members to do the same. Post photos of yourself and your team on social media and on your website. Post short bios of your team.
The way you communicate with customers and prospects can also make a big difference. You can also personalize your website with features such as live chat, customer testimonials, and geolocation marketing.
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Some of the most successful businesses in the digital age have figured out how to build large, engaged communities.
Lego Ideas is one of the best examples of a thriving online community built around a brand. Members exchange experiences about Lego projects and can even submit their own design ideas.
PlayStation is another company that has built a very active online community. It helps, of course, that gamers tend to be enthusiastic about their pursuits.
Online communities can encompass multiple channels, including a forum on your website, social media pages, a YouTube channel and anywhere else where you have a strong presence.
The beauty of community is that your members act as brand ambassadors. Of course, you may not have the resources of a major brand. You can still, however, take steps to build a community around your brand.
Creating a forum is a good place to start. A loyalty program with generous rewards encourages people to spread the word about your business.
Social media contests, especially ones where followers submit their own photos and videos, is another way to create a sense of community.
Going “live” online is a powerful way to engage with your customers. Any event is more exciting when it’s live. Here are a few ideas.
Email is still a powerful way to stay engaged with your customers.
Email is one of the few types of digital marketing where you have almost complete control of the process.
On social media, your content appears on a third-party site. Even your website depends on SEO for its ranking. With email, you don’t depend on the algorithms of Google or Facebook. This means you can customize everything to your own specifications.
Here are some guidelines to engage better with your list.
There are many ways to engage more effectively with your customers. In addition to the above tips, try to think of others that are tailored to your particular business and industry.
In all of your marketing efforts, think beyond merely selling products and services.
Think of how you can make a stronger personal connection with each customer, follower, or subscriber.
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