Professional SEO Consultant

Professional SEO Consultant – Craft a Winning SEO Strategy

By: Frank DePino | May 22, 2024

A professional SEO consultant can help businesses big and small struggling to leverage their SEO or see meaningful growth from their campaigns. This enables companies to improve their online visibility.

Professional SEO consultants are knowledgeable experts trained in search engine optimization. They understand algorithmic trends and can perform services like SEO audits, website analysis, keyword research, content strategizing, and link building. Working with an SEO expert is beneficial for increasing online rank, generating more leads, increasing traffic, and getting more ROI for SEO campaigns.

This guide to professional SEO consulting services will explain the traits to seek in an expert, the responsibilities of an SEO consultant, and the advantages of working with one.

Traits of a Top-Tier SEO Consultant

SEO consultants are increasing, with IBISWorld approximating that 191,307 will work in the United States in 2023. The number of SEO consulting businesses has been on a positive upswing since 2014, growing steadily each year.

What sets apart a top-tier SEO consultant? Here is a list of criteria:

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1. In-Depth Knowledge of SEO Trends and Algorithms

SEO does not remain static. The algorithms will inevitably change as Google and other search engines strive to continually improve the user experience. Your SEO team anticipates these changes by reviewing trends.

Further, they read up on algorithmic news before the changes are implemented so they’re ready for how the update will affect your campaign and can pivot accordingly.

The SEO Specialist is showing the report to his clients

2. Analytical Mindset and the Ability to Decipher Data

An SEO campaign generates a heap of data. A professional SEO consultant always reviews data analytically, interpreting and then breaking down complex datasets to help you understand what direction the campaign has taken and what else to expect.

3. Clear Communication and Reporting Skills

Top-tier SEO consultants always keep in touch. They’ll outline their communication protocols before you begin working together, so you know the frequency you’ll hear from them. They’ll promptly deliver detailed reports that unpack your entire campaign.

4. Ethical Approach (White Hat vs. Black Hat SEO)

A dedicated SEO consultant emphasizes ethical techniques for long-term site credibility, known as white hat SEO.

They put the work in, researching keywords, writing engaging content, tagging your website content, targeting your audience, building trustworthy backlinks, and redesigning your site for responsiveness and navigability.

The opposite is black hat SEO, which a professional SEO consultant will never dabble in. Black hat SEO utilizes unsavory techniques such as hidden links and text, link schemes, keyword stuffing, and publishing unoptimized content.

  1. Black hat SEO focuses on short-term benefits. Search engines often punish websites that use these tactics, so your rank could drop further.
  2. Gray hat SEO combines white-hat and black-hat tactics and can be more difficult to decipher.SEO consultants are reputable, so you can trust the measures they take to get results.
Image displaying a Google Search Console (GSC) graph representing search performance

Key Responsibilities of an SEO Consultant

Now that you’ve seen the traits a professional SEO consultant embodies, here’s a closer look at the everyday responsibilities of a consultant when serving clients.

Website Analysis and SEO Audits

A consultant will begin their services with a website analysis. Combing through your website tells them which areas need improving.

They’ll follow that up with an SEO audit to identify weaknesses in your ongoing SEO strategy. For example, perhaps you’re not targeting the right keywords, your site lacks concise navigation, you have unoptimized images on your site, or your website loads too slowly.

SEMrush Keyword Research Tool in Action: Strategically Crafting Content for SEO

Keyword Research and Content Strategy Formulation

The next service an SEO consultant offers is keyword research. They’ll use a suite of tools to unearth profitable keywords within your niche or industry that match the search intent of your target audience.

Next, the consultant will craft a content strategy that keeps your target audience in mind, recommending everything from blog posts to videos, whitepapers, eBooks, infographics, and more.

Producing content that uses targeted keywords will increase audience engagement.

Insightful SEMrush Data: Backlinks, Referring Domains, SEO Performance Analysis Tool

Link Building Strategizing and Execution

Link building is an essential SEO task. According to Ahrefs, 66.31 percent of web pages don’t have backlinks. Is your site one of them? That can explain why your SEO rank is so poor, as backlinks denote authority.

However, you don’t need to choose any type of backlink but quality links if you want to boost your SEO rank. Top consultants understand the difference between premium and low-quality backlinks and ensure your campaigns use only the best to boost your domain authority.

SEMrush Graph Illustrating a Significant Surge in Organic Search Traffic Following a Google Core Update

Staying Updated on SEO Changes

Attesting to the ever-evolving nature of SEO, top consultants continually educate themselves on the latest trends, data, and insights. This allows them to offer their clients premium services to achieve results the first time.

Providing Actionable Insights and Recommendations to Clients

The regular reporting of a professional SEO consultant will keep you abreast of your current rank. The consultant will outline what you must do next to enhance your SEO, including website changes and more.

The consultant will also set up a realistic timetable to anticipate results, as SEO rank can sometimes take weeks or longer to grow, even when you do everything right.

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Benefits of Hiring a Professional SEO Consultant

Professional SEO consulting services provide the following advantages:

1. Expert Guidance Tailored Toward Your Business Niche

Consultants offer bespoke strategies catered specifically to your industry’s nuances. You can rely on an SEO consultant, even if you have a small niche.

With the top Google organic search result generating a 27.6 percent CTR, according to Backlinko, now is a great time to consider professional SEO consulting.

2. Avoiding Common Pitfalls and SEO Mistakes

The professional oversight of an SEO specialist will help you sidestep SEO errors, even if you’re a new business or startup. Avoiding costly mistakes the first time around puts more money in your pocket.

It’s also easier to rise in the ranks from a neutral spot than it is after being buried due to black hat SEO or other blunders.

Data analysts have noticed an increase in sales thanks to the organic traffic generated by SEO

3. Better ROI from SEO Campaigns

WebsiteBuilderExpert reports that an average SEO marketing campaign has an ROI of 2,200 percent. If your SEO efforts aren’t garnering the capital you need, seek a professional SEO consultant.

Their expert guidance will yield more substantial returns for your SEO campaigns moving forward, offsetting campaign costs and putting your company in the green.

Google Search Console Performance: Over 3 Months - Total Clicks, Impressions, CTR, and Average Position Exhibit Noticeable Growth

4. Continuous Site Optimization for Long-Term Results

SEO management is ongoing. Your SEO strategy will include tweaks and adjustments for sustained results. You should hold a good rank for a long time and enjoy more engagement due to the enhanced user experience.

Mediaboom’s Approach to Professional SEO Consultancy

Mediaboom is a Connecticut-based digital marketing agency specializing in digital, content, advertising, and marketing solutions for clients around the world. Our SEO consulting services have achieved myriad results for our clients and set us apart.

Our Team’s Credentials and Experience

At Mediaboom, our seasoned experts bring years of SEO wisdom to optimize your digital presence.

We’ve served clients for over two decades, working with hundreds of businesses in industries like real estate, luxury products and services, accounting, financial services, insurance, financial advising, med spas, and aviation.

Unique Methodologies and Strategies We Employ

Mediaboom stands out with our distinct and proven approaches to SEO that deliver tangible results. We’ll get to the core of your SEO struggles and employ professional SEO consulting that makes a noticeable improvement in your ranking.

Case Studies: How We’ve Transformed Businesses with SEO

Clarity Software Case Study

Mediaboom shows the excellent results achieved by its client following SEO optimization

Mediaboom’s long-term track record of successful client SEO campaigns is illustrative in the work we’ve done for healthcare service Clarity Software Solutions. We’ve worked with them on several projects for more than three years, including in areas such as SEO, web development and design, and strategy.

Our SEO work boosted Clarity’s conversion rate by 1,200 percent, total traffic by more than 250 percent, and organic traffic by 300 percent or more.

Wouch Maloney Case Study

Wouch Maloney increased traffic following Mediaboom's SEO optimization

Mediaboom’s partnership with business advisors and CPAs Wouch Maloney included a website overhaul and SEO services like conversion point optimization, on-site and off-site SEO, inbound link analysis, website ranking analysis, and keyword research.

The firm had a total traffic increase of 507.34 percent, more than 353.38 percent more unique page views, and 418.22 percent more new users thanks to Mediaboom’s SEO expertise.

Achieve results for your company with Mediaboom’s professional SEO consultants.

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Schedule Your Free Consultation

Seeking to elevate your luxury business? Let Mediaboom guide you. Secure your exclusive, free consultation with our luxury marketing experts today.

Making the Right Choice for Your Business SEO Needs

Hiring an SEO consultant behooves your business, as you can increase your ROI and ranking with the guidance of professionals. Formulate a winning SEO strategy today with Mediaboom.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals, building the most effective marketing and advertising solutions for its clients.

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