Our agency partnered with Spectrum to transform their telecom marketing, which included creating digital advertisements, email marketing campaigns, social ads, and conversion oriented website optimizations to increase sales.
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Largest Cable Co. In US
Providing services to over 26 million customers in 41 states, Charter Communications has grown to become the second-largest cable operator in the United States. Over the years, Mediaboom has aided Spectrum with its comprehensive and highly targeted digital telecom marketing campaigns, as well as played a large role in consolidating the Spectrum brand during the merger with Time Warner Cable and Bright House Networks.
As a leading cable operator, Charter Communications, under the brand Spectrum, provides its customers with the most HD TV channels, more On Demand choices and the fastest Internet speeds. For years Spectrum has looked to Mediaboom as a partner in their digital marketing strategy. Our agency has helped create numerous digital advertisements as well as email marketing campaigns, social ads, and has even made changes to the Spectrum website in order to optimize for increased localizations and ultimately, sales.
Over the years, Mediaboom has worked on numerous landing pages and website page designs for Spectrum. These designs have included holiday promotions, new campaigns, and pages designed to target specific audiences with a goal of increasing localizations.
Mediaboom has created numerous emails for Spectrum to promote their products and services to new and existing customers. In addition to having quality eye-catching design, these emails are all conversion oriented and have resulted in increases in open rates, click-through rates, and ultimately sales.
Social media plays a large role in Spectrum’s target customers’ day-to-day lifestyle, so being presented to their audience on these social media platforms is key. Mediaboom has created multiple social media advertisements for Spectrum on platforms such as Facebook, Instagram, Yahoo, Gmail, and more, enabling the company to reach their target audience and acquire new customers.
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Being seen by their target audience at the right place at the right time is an important part of Spectrum’s digital marketing strategy. For years, Spectrum has looked to Mediaboom to guide their telecom marketing strategies and to create their display ads. The ads our agency has created have ranged from eye-catching static banners to animated banners that have increased both brand awareness and sales.
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