Around 55% of companies use Google Display Ads (clutch.co)—for good reason.
The Google Display Network (GDN) advertises brands across over 2 million websites, videos, and apps, effectively reaching around 90% of internet users worldwide based on context, location, and audiences.
Undoubtedly, this is where you should direct your ad spend.
Google Display ads are visually engaging graphic campaigns that can supercharge your brand reach. You can reach audiences in various stages of the buying cycle and on multiple platforms, such as blogs, videos, mobile apps, and even search engine results. And when your ad pops up in front of an interested customer, their clicks will power conversions for your business.
Read on for a comprehensive guide to creating a successful display ad campaign to take your business to the next level.
Google display ads are some of the best visual-based ad types on the Google Display Network. It helps advertisers market their products to interested users on third-party websites, videos, apps— just about anywhere they browse.
Compelling copy, variety in image formats, and a well-crafted benefit-oriented call to action (CTA) will go a long way in capturing a potential customer’s attention, leading to conversions. Your ads should be designed to keep your brand on top of your target audience’s mind without being too intrusive.
These ads are great for differentiating your brand and expanding awareness in a saturated market.
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There are many size options available for Google display ads.
Ad Type | Dimensions |
Skyscraper | 120 x 600 |
Wide skyscraper | 160 x 600 |
Small square | 200 x 200 |
Square | 250 x 250 |
Mobile banner | 300 x 50 320 x 50 |
Large mobile banner | 320 x 100 |
Half-page ad | 300 x 600 |
Medium rectangle | 300 x 250 |
Large rectangle | 336 x 280 |
Banner | 468 x 60 |
Leaderboard | 728 x 90 |
Large leaderboard | 970 x 90 |
Panorama | 980 x 120 |
Or, you can get the most bang for your buck with Google responsive display ads (RDA).
Launched in 2016, this fan-favorite addition to the display ad category allows users to enter their assets (images, headlines, etc.) on your portal. Then, the Google search engine will automatically adjust their size, format, and appearance to build ads that fit almost any space on any standard Google Display Network (GDN) format.
Responsive ads maximize your reach, increase click-through rates to boost conversions and improve performance on all digital properties, including mobile devices.
Whether you want to spread awareness about your brand or direct users to take a specific action, Google Ads Display can make it happen. But don’t take our word for it; look at these real-world search ad examples to understand why they work.
This clothing company highlights the brand collaboration with J.Balvin with vibrant hues and a no-pressure CTA, successfully capturing its target audience.
This cloud-based software company launched several well-branded ads to reinforce its message, pairing it with subtle CTAs (“learn more”) and some genius color psychology (calming blue and optimistic orange) to grab interest.
With the brand name, CTA, and benefits covered in just ten words, this revolutionary all-in-one credit-card machine provider made quite the impact.
Want to join their ranks? Contact Mediaboom, and watch the magic happen.
Studies have shown a 59% boost in conversions when consumers conduct a search related to a display ad, which speaks to its potential to drive sales.
Want to cash in on it? Here’s a simple how-to guide.
Setting up a Google Ads account is easy.
Ensure your website is optimized for conversion before you embark on this journey. It should be easy to navigate, aesthetically pleasing with lots of white space, with eye-catching and high-quality visuals, and mobile-optimized for convenience.
We can take care of your website development and design as we did for Millennium Tower San Francisco, setting a new standard of what luxury residence and experience should look like.
Google display ads are a form of paid marketing campaign. To get a good return on investment (ROI), you need to define your campaign goals.
What do you want your display ads to do for you?
By setting specific marketing objectives (build awareness, influence consideration, or drive action), you limit the scope of your ad campaign to a small group. This will help you target high-intent customers, capture more traffic, and ultimately increase sales and revenue.
You can opt for “no marketing objective” to tap into all available features, but bear in mind this could take time to show results.
On your Google Ads account, click “+ campaign” and select “Display Network Only.” This ad type will allow you to tap into its network of partner websites that reach millions of people worldwide.
Your work doesn’t end with creating a new campaign. You must configure it to reach (and hopefully exceed) your marketing objectives.
Start by giving your campaign a name. If you don’t want to do so, Google will do it for you.
Don’t slack for the following configurations:
Also, consider choosing language over location.
Of course, location-based targeting works like a charm, allowing you to target postal codes, cities, countries, etc. But if you cater to customers worldwide, displaying your ad in your target language will ensure it appears on the feed of everyone who has it in their browser’s settings. This will lead to much better reach.
Dynamically calculate the cost and return on investment of Google Ads campaigns.
The key to an effective display ad campaign is knowing what to target.
There are different types of audiences:
If your target audience isn’t in these buckets, consider creating a buyer persona based on demographics, lifestyle, needs and wants, buying behavior, etc. Then you tell Google precisely who to target with keywords or specific landing pages with their “custom intent” category in audience targeting.
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Ad groups refer to ads that share common targets. They contain all your keywords, text, and landing pages, so you can easily organize your ads with the same theme. This will help you drive traffic and draw leads at a lower cost.
Ad groups can be a money-generating machine if you ensure integration among all assets and meet messaging consistency with a good quality score.
Once this is done, you can “choose how to target your ads.” You can show your ads on websites related to your keyword—the ones your target audience is actively searching for, target interests or remarketing, and so on.
You can also “narrow your targeting further” to increase the odds of appearing on specific websites.
Designing ads can feel daunting. Follow these tips for the best results:
When you have your creatives, you can move to the final destination: upload.
Head to “Create Ads,” choose “Image ad,” then upload the file. Create an ad name and provide a display URL.
You can add the page your ad will link to, and Google will give you a list of ad ideas to start with.
There are different bid types to help you meet your campaign goals:
You can also go for “maximize clicks (or conversions!),” “target cost-per-action (CPA),” “Target Return On Ad Spend (ROAS),” or “Enhanced Cost Per Click (ECPC).” If you’re unsatisfied with your ads’ performance, a bid adjustment will cut your losses, and you can adopt a better campaign strategy.
As for setting a budget, you can enter the average amount you want to spend per day.
As traffic fluctuates, GDN may show your ads to more people. It is called “overdelivery,” but your spending won’t increase by more than 2x your daily limit. Google will also ensure you’re not charged more than 30.4x times your daily limit in any month, even if your ads reach more people than your budget permits.
Once you’ve performed all the due diligence, select “Publish campaign,” and you’re all set to rock and roll.
Remember that while ads are usually approved in a day, it can take some time for them to be shown to your audience and yield results.
Analyze the impact of your display ad campaign using key performance indicators (KPIs); more on this below. Tracking your ads will help you make informed decisions about what’s working and what isn’t, so you can tweak the headline, color, ad copy, CTA, and even the location you’re targeting to improve results.
Admittedly, this can be a lot of work.
If you want to reap the benefits but don’t know how to go on about it, trust Mediaboom with your campaign. We will boost your brand and authority the way we did for Aspen Luxury Concierge and VB Events.
KPIs are measurable metrics that track how your Google ads display performs for a specific goal or objective.
Here are targets to keep an eye on:
Not familiar with these terms? Contact Mediaboom for help.
We can optimize your ads according to KPI analysis. And with some help from our Google Ads cost calculator, help you generate maximum possible traffic for your budget.
Seeking to elevate your luxury business? Let Mediaboom guide you. Secure your exclusive, free consultation with our luxury marketing experts today.
Google uses targeting options that harness the power of signals to place ads in relevant contexts. It helps advertisers reach a larger audience, boost brand awareness and recognition, and generate high-quality leads, setting them up for success.
Google Display ads can appear on websites, videos, apps, articles, and even at the top and bottom of the Google search results page.
Google display ads capture user intent, but their biggest benefit is building brand awareness and increasing visibility.
Display advertising is one of the best digital marketing solutions to increase clicks and conversions, but it can be a tricky field to maneuver. That’s why you need a trusted digital marketing agency like Mediaboom in your corner.
We have the experience, the insight into Google’s ever-fluctuating guidelines, and a team of experts that will make things happen.
Contact us today to scale your business!
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