Web Design for Accountants – Solutions to Reach Your Target Audience

Yes, accountants need their own well-designed website to reach their target audience and draw in new clients. The site should include such elements as mobile optimization…

As an accountant, you deal with finances, not web design. Yet according to 2019 Bureau of Labor Statistics data cited on Pass the CPA Exam, the US has 1.3 million accountants. That means steep competition among your fellow CPAs. Is web design really something you should consider?

Yes, accountants need their own well-designed website to reach their target audience and draw in new clients. The site should include such elements as mobile optimization, simple navigation, and a visible call to action.

In this post, we’ll elaborate on the importance of web design for accountants. We’ll even share more must-have features of a good CPA website and provide some examples from our own experience. 

What Is Web Design for Accountants?

As an accountant, you may work as part of a company or as an individually-owned business. 

If it’s the latter, then you’re responsible for your firm’s web presence. You don’t have to create the website yourself of course, unless you’re experienced in site design. Otherwise, you can hire a third-party agency to get you online.

Foregoing a website in any industry today is heavily frowned upon, and that’s especially true in accounting

FinancesOnline.com noted that most accountants have reported a “cultural shift in accountancy that leans towards technological innovation,” with 90 percent saying this in all.

Further, “the majority of accountants” have reported that traditional measures aren’t helping them keep up with the competition anymore, notes the data. It’s time to go digital with a web presence then, and there’s no better time than now. 

Five Reasons Accountants Need Exceptional Website Design

A bare-bones, simple website won’t suffice as you seek to grow your accounting business. 

If your site is anything less than exceptional, you’ll fail to make a mark on your clients and potential clients. The following five reasons proves why it’s worth spending the extra time and money to get a high-quality website right away. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Reach Your Target Audience

You’ve done lots of research into your target audience, combing through their demographics, psychographics, and other pertinent information to better understand who they are and what they want. Now it’s just a matter of reaching them, which can be easier said than done – and that’s why its essential to implement digital marketing strategies for you accounting firm.

Adding content on your website that is targeted to your audience segments will give potential clients the feeling that you’re almost speaking to them directly. Their curiosity piqued, they’ll feel inclined to give you a call or send you an email. 

Generate Traffic

The goal of any website is to drive traffic. To do that, you need your accounting site to appear at the top of search engine results. 

By optimizing your website for better SEO, you can gain the traffic you seek and rise in the rankings. You have lots of ways to optimize, such as:

  • Creating page titles for each page on the website with your keyword naturally included
  • Adding landing pages for major keywords
  • Running speed tests so your site loads quickly (Google may penalize slower-loading websites)
  • Writing blog content (or hiring someone to) that implements your keywords in an engaging way 
  • Performing keyword research to ensure you choose competitive keywords that generate results

Convert Website Users into Clients

How much traffic is your optimized CPA website generating? 

In studying your site’s analytics over time, you can glean important information that can help you grow. Then you can compare your site visitors to your actual clients to see where there may exist a gap.

A well-designed, SEO-optimized website should begin to generate new leads for you. 

To help speed along the process, you may want to introduce opt-in forms and CTAs if these aren’t already on your website. 

When you gain a lead’s contact information, you can then reach out to them through email and other means. This is the first part of the conversion process that could turn these leads into long-term clients.

Find and Target New Clients

Your website can help you build up a steady base of accounting clients, but you can’t rely on the same people forever. Their needs may change, or any number of things can happen to cause them to drop out. 

To prevent your business from slipping into the red, you need a study influx of new potential clients. This may be a trickle more than a deluge as your CPA business gets off the ground, but your website will help majorly change that. 

Once these leads find your website (which should be ranking on the first page of search results by now), it’s up to you to give them targeted, personalized content that will get the ball rolling on a professional relationship. 

By nurturing that relationship further through email newsletters and more, the lead should eventually feel confident enough to convert into a client. 

Increase Brand Awareness

As you build your accountancy clientele through your website, another great little perk happens. When someone searches for a CPA firm in your neighborhood and you show up on the first page of results, your name gets around.

Combining your professionally-designed website with a strong social media presence will put your name on the map even further. Here are some other ways you can promote your brand awareness even more:

  • Brand your website with a company name or logo; make sure this is present in all emails you send and on your social media accounts
  • Tend to your email list with thoughtful, informative, actionable content 
  • Write content that positions you as a thought leader in your industry; if this content is sharable enough, it could be used and cited on other websites in the industry
  • Take one of your highest performing posts and convert into an infographic, which is also very shareable 

What Makes a Good Web Design for Accountants?

You’re convinced you should prioritize your CPA firm website, especially since your current client base is quite small and you’re looking to expand. As you begin to put the pieces together of what your site will look like, what are some must-have features that you shouldn’t omit?

We’ve put together five elements that will not only drive new leads to your website, but keep them there long enough that they reach out to you by phone or email.

Clean Menus and Information

Dazzling graphics and animations do have their place in grabbing a website visitor’s attention and holding them there. Do make sure that when contemplating the visuals that you don’t forget the basics of any good website. 

Namely, you need all your information clearly laid out and accessible in your web design for accountants.

For example, can a lead easily get to your team page? How hard is it to track down your contact information, including a phone number? If the lead has to search and search for this very basic info, they’re going to give up and go to the competition. 

PKF O’Connor Davies is a great example of what a successful marriage between stunning graphics and clear information looks like. Their website features a colorful carousel of moving images, yet at the top is an easily accessible menu. There, you can quickly read more about the firm, what they do, and who’s a part of it. 

A person posing for the camera  Description automatically generated

If you want to get in touch, there’s a second, smaller menu above the main menu with such options as client portals, contact information, and proposal requests. 

Calls to Action

You want to make it as easy for a potential client to reach out as possible. That means using calls to action or CTAs when appropriate throughout your website. 

For instance, as soon as you click onto St. Clair CPA Solutions, you’ll see several CTAs right off the bat. 

A screenshot of a social media post  Description automatically generated

One of these is to schedule a consultation, which is in a yellow box. This box stands out because of its vibrant color, yet it also works with St. Clair’s royal blue and golden yellow color scheme, as seen in their logo. 

As you may notice, this same CTA is at the top of their website. This above-the-fold placement is convenient. St. Clair’s website features rotating images, as we said, so the CTA at the top ensures the visitor doesn’t have to wait even a moment to navigate where they want to. 

Easy Navigation

Speaking of navigation, it’s a crucial element of any website worth its salt.

 A deluge of confusing menus options will send visitors elsewhere online to find what they need. Skipping a menu in lieu of a more progressive website design can be confusing. 

You want to keep your website as easily navigable as possible from beginning to end. St. Clair does this exceptionally well. Their menu items at the top of the page–including about, events, news, and clients services–scrolls with you. 

You could be scrolling your way through a particularly long page and you’ll still never lose that main menu. Should you quickly need to get back to a page you were on prior, you can do so. Your potential clients and existing clients alike will appreciate a design touch like this. 

Mobile Optimization

Most users who engage in ecommerce are doing so on their smartphones at least 60 percent of the time, reports Front Burner Marketing in a 2020 report. 

These people also have a higher likelihood of buying. The same report found that more than half (51 percent) of those who search on a website that’s mobile optimized will be more likely to buy. 

With 3.5 billion smartphone users worldwide, that’s a large portion of your audience to miss out on without a mobile optimized website. In fact, it’s 61.51 percent of the entire population on the earth.

Whether a client or lead visits your website on their smartphone, their tablet, their smartwatch, or their full-screened home computer, the experience should be largely the same. Not all elements of a desktop website may convert to a mobile one, but the theming, colors, branding, and feel of your site should translate seamlessly from mobile to non-mobile devices.  Mobile optimization is essential in successful web design for accountants – and is something that can’t go overlooked.

Downloadable Content

Lastly, it’s important to offer your website visitors downloadable content. This content can encompass all sorts of things, from a collection of resources to chapters of an eBook or an exclusive report. 

Downloadable content is valuable for several reasons. 

First, it gives your potential clients something valuable that gives them a taste of what you can do for their finances. Also, in return for the content, the lead will have shared their contact information, either a phone number, an email address, or both.

Now the door is open for future communications so you can convert the lead into a client. 


Accountants are in one of the most competitive businesses around. A website with exceptional design is a great opportunity to differentiate yourself, promote your brand, attract new website traffic, build your clientele, and generate new leads.

The best CPA websites have elements like downloadable content, clear menus, conveniently-placed CTAs, and mobile optimization. Through this article, your firm is now ready to begin working on your website so you can achieve your goals. 

Private Equity Website Design – 10 Impressive Examples

A private equity firm website is an important stepping stone to continued success. A well-designed website lets the firm tell their story, promote their brand, and generate new business…

A private equity firm website is an important stepping stone to continued success. A well-designed website lets the firm tell their story, promote their brand, and generate new business.

 If your private equity firm is creating its first website or doing a redesign, the examples we’re about to show you are all great ones to take inspiration from. They include crucial design elements like portfolios, team pages, investment criteria, and more. 

  1. Graham Partners
  2. Runway Growth Capital
  3. HGGC
  4. Insight Partners
  5. Artemis Private Equity
  6. Lightbay capital
  7. Sterling Partners
  8. Vista Equity Partners
  9. Alpine Investors
  10. Audax Private Equity

1.  Graham Partners

Clean, simple design and smooth scrolling

Visit Website ›

The first website on our list is for Graham Partners, a private equity firm founded in 1988. They specialize in advanced manufacturing businesses and industrial technology. 

Image/Type Treatment

Upon clicking onto the site, you’re greeted with a stunning graphic of a medical professional at work accompanied by Graham’s slogan: “greatness isn’t born. It is built.”

Graham has more of these full-sized, attention-grabbing images on each page on their site, including their approach page, team, portfolio, and about pages. This lends the website a clean cohesion throughout. 

Client Login

Should you become a client of Graham Partners, you’ll need to log into their website. Their client login portal is visible on the homepage at the top righthand corner. That makes logging in far less time-consuming. 

User Experience

These elements all lend the Graham Partners website a great user experience. This private equity website design is organized in such a way that finding the information you need doesn’t take long. 

2. Runway Growth Capital

Vivid colors create a recurring color scheme 

Visit Website ›

Runway Growth Capital has worked with such partners as eSilicon, AllClear ID, Placecast, Drawbridge, and Mobius Imaging, generating $560 million in total loan commitments over time. What is it about their website that works so well?

Conversion Elements

Immediately, Runway seeks to gain your interest (and potentially your business) with a well-placed Let’s Connect button smack-dab in the middle of the homepage. This takes you to their contact page, where you can then send them an email through their website. 

Image/Type Treatment

Although we can’t show you in the image above, that cityscape that takes up the majority of Runway Growth Capital’s homepage animates. It goes from showing iconic scenes like the Golden Gate Bridge to an overhead shot of a bustling city street.

Contrasting with the electric green details, this is impactful. 

Further down the page, that dark blue and neon green color scheme continues in unison, providing the design basis Runway’s website follows on all its other pages. The slanted image style as seen above recurs as well, although with a solid blue background, not an animated one.

While neon colors can be a risky choice for the main color scheme, Runway Growth Capital shows how it can be done. If the contrasting color is muted enough, you get a website that catches the eye rather than acts as an eyesore. 


Runway doesn’t implement an endless scroll, but their navigation is still easy. 


Building blocks design style shows the steps to success 

Visit Website ›

At first glance, the HGGC website looks rather understated, especially compared to the other private equity website designs we discussed thus far.. Yet with a closer examination, a clear theme emerges: stacked images and text boxes that almost look like building blocks. 

Image/Type Treatment

The layout on HGGC’s about page as displayed above is a great example of this, but it’s also evident on their portfolio, team, and even their media and outreach pages. Not only does keeping every element on your website in literal boxes like this lend itself to a cleaner design, but it does look like building blocks.

These “blocks,” so to speak, seem like they’re stacking upwards on most of HGGC’s pages. 

This ascent brings to mind a successful climb, just like the kind of success HGGC’s many clients have experienced through working with the firm. Whether intentional or not, it’s an intelligent design choice through and through. 

Content Tone

Simple explanations of business and services makes reading through HGGC’s website pleasant. 

User Experience

Although HGGC’s website has a more basic style, the focus on the user experience is clear from their homepage to the outreach page and every other page in between. 

4. Insight Partners

A white background makes colorful design elements pop

Visit Website ›

Our next private equity firm website with an exemplary design is Insight Partners. 

Conversion Elements

You can quickly connect with Insight Partners in two ways without scrolling. First, there’s their contact page link at the top, and next, the social feed on the homepage. By clicking a recent tweet from Insight Partners or the Twitter logo itself, you’re redirected to their Twitter account. 

Should you want to follow them or even seek out their other social media profiles from there, you’re on the right path. 

Image/Type Treatment

Like HGGC, Insight Partners organizes its page elements into neat blocks. Yet this time, there’s color-coding in such hues as teal, orange, and red. 

Insight’s onsite page is in a similar style, introducing even more colors per themed box. These include darker hues such as purple and navy blue. What makes this website design work so well is the pristine and simple white background.

 A darker background would make those equally dark boxes get lost. Overcomplicating the background with an image or design would also look too busy and cluttered.

Insight Partners is more about letting their company’s lineage speak for itself rather than going too graphics-heavy. And while they do stay colorful throughout their website, it’s not to the point of distraction. 

User Experience

The bright blocks we described in the last section are more than just visually appealing. They lend to Insight Partners’ overall website design and user experience, enhancing both. You don’t struggle to find what you’re looking for when everything is so neatly color-coded, labeled, and organized. 

5. Artemis Private Equity

Showing their range of clients through visualization 

Visit Website ›

Artemis Private Equity is a firm that works with many clients and industries. While they could have told you that outright by dropping names, they prefer to show their clientele breadth through images as well. 

Image/Type Treatment

Artemis shows the various industries they work with, among them medical, specialty chemicals, science, energy, defense, automotive, aerospace, and industrial automation. Each has an accompanying photo for increased visualization. 

That makes the extensiveness of Artemis’ work that much more noteworthy. 

User Experience

Artemis’ close focus on the industries and areas they work in gives you a clear picture without even doing much reading. Adding to that user experience is the use of related images to drive home points on their homepage. Take, for instance, what looks like an image of a missile. 

This breaks up two homepage sections: “The Target” and “The Bullseye,” in which Artemis lays out its goals. 


Artemis keeps each page simple, prohibiting endless scrolling so you can quickly get to the information you need. When combined with their industry-centric images, navigating to just the right page or section of their website takes moments to do. 

6. LightBay Capital 

Simplicity wins the day 

Visit Website ›

Founded in Los Angeles, LightBay Capital relies on what they call a “flexible capital approach” as applied to middle-market investing. Let’s look a little closer at their website. 

User Experience

LightBay Capital takes a no-frills approach to its private equity website design.

They hit all the boxes, too, such as the inclusion of a portfolio, a team page, and their investment criteria. It’s all just against a simpler backdrop of rolling homepage photos, a white background, and the perfect amount of text.

Image/Type Treatment

Look at their Strategy page as an example, which you can see in the image above. 

The photo of the park at sunrise is that much more striking because no other elements are competing for attention. This lets potential clients dig into LightBay’s investment criteria as well as the other information on their website without getting bogged down by images. 

Mobile Responsiveness

Despite the complexity and size of the images used throughout their site, LightBay’s mobile website remains crisp, concise, and clean. You lose the rotating images on the homepage but gain a site that scrolls easily and doesn’t compress a single element. 

7. Sterling Partners 

A great method for highlighting a huge private equity team

Visit Website ›

Sterling Partners hails from Chicago, where they first opened their doors in 1983. By 2015, the Sterling Partners Opportunity Fund was established between Sterling and Strada Education Network.

Here’s an overview of their website. 

Image/Type Treatment

The homepage of Sterling’s website greets you with a photo of a cityscape and several related links to the business Sterling conducts. These links are in a large, bold, white text that stands out against the complex image. 


You could navigate your way from one part of Sterling’s website to another by clicking, or you can start on their homepage and scroll from there. 

As you do, you’ll see each page, including what the private equity firm looks for, their team, news, and their contact information. 

8. Vista Equity Partners

Arresting visuals and videos drive the firm’s concepts home

Visit Website ›

Vista Equity Partners boasts more than two decades of experience in enterprise software investing. Their capital commitments are somewhere in the ballpark of $57 billion. Here’s a closer look at their website. 

Conversion Elements

You needn’t go off Vista Equity Partners’ homepage to see a slew of conversion elements. At the bottom of their page is a social link to the company’s LinkedIn profile. You can also sign up for the mailing list on the homepage.  


A that’s two and a half minutes long and features stunning visuals while providing a glimpse into Vista’s potential as a partner. 


Like several of the private equity investment firm websites we’ve covered, it’s possible to scroll through the entirety of Vista’s website without leaving the homepage. As you scroll, the top menu items vanish, although you can always click a sidebar (denoted as three teal lines) to the right of the page to bring the menu back at any time. 

9. Alpine Investors 

Oversized text grabs and holds your attention 

Visit Website ›

Alpine Investors is a San Francisco private equity firm that follows a philosophy called PeopleFirst. This keeps their focus on the people side of the business as much as the financial side. Let’s see how this philosophy is reflected on their website. 

Image/Type Treatment

The first thing you notice about Alpine Investor’s private equity website design is that they go big. Like, huge. Not only with the images, but with the text as well, which is oversized to the point where you can’t miss it. 

You can see an example on their homepage above, but Alpine doesn’t stop there.

Their about page has the same style, with oversized text highlighting Alpine’s greatest successes. 


The largeness of Alpine Investors website makes the navigation links apparent. The about, team, and portfolio pages are right at the top of the page and in big enough type that you can easily click them. 

User Experience

Due to their design choices, Alpine Investors’ website gives you a different user experience than most we’ve talked about. That alone makes this private equity firm stand out, and it’s mostly for making a brave font choice on their site. 

10. Audax Private Equity 

Graphs and charts prove a legacy of achievement

Visit Website ›

The last private equity firm we want to cover is Audax Private Equity, which was founded in 1999 and today is based in both San Francisco and Boston.

Conversion Elements

If you’re contemplating doing business with Audax, you can download their fact sheet right on their homepage. This gives you an overview of the company with more charts, figures, and numbers. 

Image/Type Treatment

Audax’s site is laden with images, but it’s the charts and graphs that are really worth discussing. These show the firm’s growth over time, including areas like market growth, people and systems, revenue acceleration, and add-on acquisitions.

In the image you see above, that’s an overview of Audax’s market growth, which has exceeded $6 billion. 

User Experience

Some companies are shy about sharing their numbers, but not Audax Private Equity. 

They lay out this information on the table like a poker player with a good hand. This should inspire confidence in all the partners and even potential partners of Audax. 


A private equity firm’s website design is a valuable opportunity to educate and intrigue visitors, encouraging them to reach out and possibly start business dealings. With so many firms coming up all the time, it’s important to focus on showcasing dynamism, engagement, and expertise on the website, such as in the 10 examples above.