Bank Website Design – 25 Designs You Must See

The banking industry has been along for a long time – and so have their websites. Some banking websites have been stagnant for years, while others are progressing ahead with new design websites…

The banking industry has been around for a long time – and so have their websites. Some banking websites have been stagnant for years, while others are progressing ahead with new design websites with superb functionality that engage users, increase brand awareness and convert prospective clients.

Below is a list of 25 of the best bank website designs you must see.

1. KEYBANK

bank website design

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KeyBank, a KeyCorp subsidiary, is a Cleveland, Ohio-based financial institution and regional bank. Their branding is simple yet effective: a key for their logo, that appears on their homepage and every subpage, and a cohesive, bold color scheme of red, gray, and white.

2. WELLSFARGO

design for bank website

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Wells Fargo’s website is responsive and makes it easy for the customer to navigate on all devices. Making sure people can easily navigate your site on all platforms is always important.

3. ALLIANT

alliant bank website design

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Alliant’s bank website design makes use of the circles from their logo throughout the site by using overlapping circle elements to having a rounded design for their buttons.

4. GUILFORD SAVINGS BANK

local bank website design

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Guilford Savings Bank’s website utilizes their brand colors well throughout the site in not only in page elements but in their photography as well. Their imagery also features GSB related content that adds a more personal touch to their site.

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5. BBVA

bank website design for bbva

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BBVA’s website combines professional photography and vector graphics that creates a professional but approachable feel. Their use of blues and overlays adds contrast and gives a clear message of what their brand is.

6. SANTANDER

santander site design

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Santander’s brand is simple and to the point. The entirety of the site is mostly on white which lets their red pop and be the main element throughout.

7. LIBERTY BANK

liberty bank site design

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Liberty Bank’s site is a little different from what you normally see. They use a left aligned menu instead of having the navigation at the top. This can be an interesting approach to bring something different to your site.

8. SIMPLE

bank web design

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A simple site for a simple bank. Their site uses great graphics and utilizes white space well making the site easy to navigate but also visually appealing.

9. LIVE OAK BANK

web design for banks

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Live Oak Bank’s site is dynamic and utilizes different elements well that brings energy throughout. Not only do they make use of the their green and purple in their copy and icons but also add a gradient of the colors to their imagery as well. This helps the brand feel cohesive and helps promote their branding.

10. BYLINE

byline bank web design

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Byline’s site uses darker elements in their site which is different from the other light and airy sites we previously saw. Using black and white photography at the beginning of each page helps make their orange pop and creates a professional and serious feel.

11. MIZUHO

mizuho bank site design

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Mizuho’s site is visually stunning and intrigues you right away with the use of a full screen video. This use of full width imagery is seen throughout the site as well as continuously using rectangular callouts.

12. SEASONS

design for bank websites

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Season’s bank website design is approachable from the start with their use of outdoor photography and neutral color palette that ties the whole brand together.

13. HUNTINGTON

huntington bank website design

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Huntington’s website is bold and fun. Their brand is cohesive by using their green throughout the site as well as utilizing their icon from the logo as an element throughout.

14. GATEWAY BANK

gateway bank website

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Gatweway Bank’s website makes a great use of a video and stunning photography throughout their site. Their brand’s color scheme is neutral with a pop of rusty red that makes the website feel fun yet comfortable.

15. FIELD & MAIN

field and main bank website design

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Field & Main’s website makes use of their icon from their logo throughout the site, applying it over photos and using it as an element behind text. Their site is also easy to navigate with their use of white space and simple photography.

16. FIRST HORIZON

web design for first horizon bank

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First Horizon’s website applies the brand’s blue throughout the site making it a dominant element all over. Along with using their blue, they consistently use grid elements that helps organize information but also adds an extra detail to the page.

17. WEBSTER

webster bank site design

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Webster bank site is simple and sleek. They use their brand colors sparingly along with black and white photography that help their colors pop.

18. VTB

vtb site designs

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VTB’s website is simple yet intriguing. The information is straightforward and easy to navigate but with their use of animations as you scroll really bring life to this site.

19. DISCOVER

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Disover keeps their website simple yet makes use of out of the box elements like overlapping graphics, adding subtle animations. They also use their brand’s orange as more of an accent then a dominant color that helps keep the site feel clean yet energized.

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20. AFRASIA

afrasia bank website design

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Afrasia’s bank website design certainly makes an experience when you visit. They utilize scroll animations throughout while encasing the design into a white border that stays while you navigate.

21. CHARITY BANK

charity bank site design

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Charity Bank’s website use of full screen imagery and elements that lets you immersive yourself into the page. Their fun use of colors ties back into their brand and to represent the charities they give back to.

22. TD BANK

website design for td bank

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TD Bank’s brand’s green a dominant throughout their site, making use of the color as much as they can without making it overwhelming. TD Bank keeps it simple and to the point with no excessive elements, just simple imagery and iconography.

23. VISTA BANK

vista bank web design

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Vista Bank’s website not only uses video elements on the welcome screen but through the site as well to better illustrate who they are as company. They utilize video well as design element but also as a way to better provide information to their clients.

24. SALEM CO-OPERATIVE

salem co-op bank web design

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Salem Co-Operative’s brand is fun and professional. Their brand colors compliment each other well and helps add contrast to their site. Along with using their brand’s color scheme dominantly throughout, they use full width components that really make the website feel full and utilized to its full extent.

25. COMMUNITY SECTOR BANKING

bank site design

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Community Sector Banking’s website also using a left navigation bar that helps their site stand out and easy to navigate. Their use of gradient’s, overlays and brush strokes makes their site feel cheerful and fun. Adding these simple elements helps better represent who they are as company and who they are as a brand.

Update Your Bank Website Design

If your bank does not utilize the traits listed above, then it is time to consider a refresh. Making updates to your website will help your business in a multitude of ways such as increasing brand consistency and converting prospective clients.

Digital Marketing for Financial Advisors – Strategies To Consider

Is there such a thing as digital marketing for financial advisors? If so, how does it work and help shape the businesses? These are the questions asked by many professionals in the finance industry.

Digital Marketing for Financial Advisors

The evolution of technology is the driving force behind small and medium-sized businesses to try new marketing channels to reach their target audience. Brick-and-mortar businesses are switching to digital marketing strategies to beef up their existing marketing efforts. 

In order to reach your prospective clients you must consider digital marketing. Your digital marketing strategy can determine the success or failure of your financial services firm. Thus, you must invest your time and energy into designing and implementing an effective digital marketing strategy to help you increase your SEO ranking and improve your sales conversion rate.

Modern-day digital marketing for financial advisors will equip your business with tools and techniques to give you a competitive edge in your niche and enhance your business growth

7 Reasons How Digital Marketing Can Help Your Financial Firm

To understand how digital marketing for financial advisors works, you must first understand the basics. This includes understanding the reasons why digital marketing is an effective channel to promote your business and the different types of digital marketing strategies. 

Here are seven reasons how digital marketing for financial advisors really help their business. 

1. Reach Their Target Audience

Digital marketing is taking over conventional marketing channels with the help of internet marketing tools, while also enabling you to target your audience in real-time. 

How are prospective clients engaging with your brand? How you handle these interactions and engagements will determine the success and failure of your business. 

Interacting with your consumers can give you direct insight into what your audience wants. You can use this vital information to steer your decision-making process by making the right moves at the right time. It will also help you enhance your customers’ experience, develop good consumer relationships by gaining their loyalty and trust, and, above all, increase your ROI. 

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2. Convert Website Users to Clients

The rate of incoming customer traffic on your webpage and the percentage of how many of them convert into leads, sales, and subscribers measure the success of your digital marketing success. However, it depends on what is the purpose of your website. 

You need calls-to-action on your website because you need conversions; without them, all that traffic will not mean anything, and your marketing efforts will go to waste. 

Therefore, the main aim of digital marketing for financial advisors is to streamline their digital marketing efforts towards conversion optimization as their top priority. Search Engine Optimization, email, and social media marketing are some of the many tools to maximize your digital marketing results. 

3. Increase Conversions

There are many benefits associated with the generation of higher conversion rates through digital marketing strategies. The most important of them all is better and improved ROIs. 

With an enhanced expectancy of revenue growth using digital marketing strategies, small and medium financial enterprises have 3.3 times more chances to expand their business. They get opportunities to open their doors and showcase their brand, reaching better, broader, and farther markets locally and internationally. 

To do so, here are some key points to focus on: 

  • Create a selling proposition that stands out
  • Collect extensive data on the consumers’ need and market you wish to target
  • Gain in-depth knowledge about your niche
  • It is a two-way street, so give more to receive more
  • Interact with your consumers and be yourself as a brand.

Kevin O’Kane, Head of SME for Google’s Asia-Pacific region, describes digital marketing as the rocket fuel for the development of small and medium-sized businesses. 

4. Target New Customers

While social testimonials and feedback can help you earn your customers’ loyalty and trust, a digital marketing strategy helps you entice new potential customers and take favorable actions that your business or brand expects them to take. 

Although the website visitor stays in full control of initiating the sales, as a digital marketer, you can deploy innovative and clever calls-to-action to encourage the conversion to sales. 

A call-to-action indicates and guides your new customer what they should do next, such as to subscribe, signup, download something, buy or contact you. Specific instructions will persuade them to perform intended favorable actions. 

Thus, innovative website design, forms, texts, and optimized graphics, content, and color schemes will work in harmony. This will enable your digital marketing strategy for financial advisors to produce the best results for your brand. 

5. Increase Brand Awareness

The strength of digital marketing for financial advisors lies in creating brand awareness to target new markets and consumers. 

Whether you are a financial advisor, planner, or a wealth management firm, the customers looking for similar services are all prepared to know about your company, products, and services. They may have already made up their mind to purchase, and all you need to do is make your brand interesting enough to encourage them to buy. 

Delivering on your promises will help you develop better clients’ relationships. And this can convert into healthy brand awareness by feedbacks, reviews, and word of mouth publicity through these satisfied customers. 

These customers can prove to be an asset for your financial organization to build a brand reputation without costing you time, money, or energy. A satisfied client is more likely to tell others about their experience with your firm and services. It can help your company’s reputation go viral and open new avenues of opportunities. 

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6. Optimize Site for Better SEO

Search Engine Optimization improves your business’ online presence by improving your ranking in the search engine results such as Google. 

If your website ranks higher in Google’s search results, it will generate more traffic. Hence, consumers will find you trustworthy and are more likely to click on your website. More clicks mean more customers visiting your website, which will result in more opportunities to showcase your products and services that might interest them. 

Not only that, but a highly ranked site also contributes to higher conversions and revenue generation. 

 7. Build Their Portfolio of Clients

Digital marketing strategies are riding on the current trend of social media frenzy. The evolution of smartphones and mobile devices has influenced consumer behavior irreversibly, and they are spending more time on social media platforms than ever before. 

From uploading their daily routine to searching for all their needs, social networks such as Facebook and Instagram are their go-to marketplaces. Thus, if you are a financial advisor, entrepreneur, or a financial management group, having a social media presence is a must in today’s world. 

This is also the best way to have a more direct and personalized interaction with your clients. According to a report, 79 percent of the consumers expect the companies to respond to their queries within 24 hours via connecting to their social media business pages. 

Keeping all the above reasons why financial advisors need digital marketing, it is safe to say that if you are not in the game already, it is high time that you start designing a digital marketing strategy to reap the associated benefits. 

6 Types of Digital Marketing Strategies

Although digital marketing strategies come in many forms, some are more effective than others. Therefore, here are six types of digital marketing strategies that we believe can help the financial business sector. 

1. Content Marketing

Content marketing is all about creating and distributing content to highlight your brand, products, and services. As a marketer for the finance industry, you can use a combination of text, images, and various forms of multimedia. This will provide value to your clients instead of simply broadcasting a text ad. 

In case you are a Business to Consumer (B2C) organization, you can conduct successful content marketing via blog posts, articles, social media posts, and fun videos. However, for a Business to Business (B2B) company, you can also include reports, white papers, webinars, and tutorial videos. 

Some of the advantages of content marketing are:

  • It is free of cost as it is all about attracting potential clients to your company instead of paying to advertise your product to a cold audience. 
  • It is incredibly versatile and helps you educate, inspire, and entertain your audience. It also fuels and supports other aspects of your digital marketing strategies, such as SEO optimization, social media, and email marketing. 

2. Search Engine Marketing (SEM)

Search Engine Marketing aims to get your website displayed as one of the top search results whenever a user searches for services related to your business. 

For example, if you are a financial advisor operating in New York and a customer searches for “financial services in New York” or “financial advisor in New York,” your name must appear as one of the top search results. 

It can include natural and organic searches by implementing SEO techniques. Additionally, you can use paid search tactics such as pay per click (PPC), etc. 

3. SEO

Search engine optimization means creating content that customers are actively searching for. However, the trick lies in ensuring that your content is on the platforms where the customers ideally look for it. To be honest, every business and industry must focus on SEO, as it is what gives you a competitive edge over others for a broader outreach. 

Two of the biggest benefits of SEO digital marketing strategy are:

  • It is cost-effective
  • It increases brand awareness when your company makes it to top search results. It invokes a sense of authenticity, loyalty, and trust in your customers about your brand. 

Do some keyword research, what people in your niche are searching, and try to use this knowledge when creating your content for better SEO rankings on Google and other search engines. 

4. Social Media Marketing

Social media grants you a unique opportunity to engage in a two-way interaction with your clients. It adds a whole new dimension to your consumer engagement. 

Instead of simply broadcasting a message to a large audience, you can actually interact with all your customers (existing and new alike) and listen to what they want or have to say. There are various channels to help you deploy an effective social media marketing such as Facebook, Twitter, Instagram, YouTube, Snapchat, LinkedIn, etc. 

Create Facebook groups, business pages, and posts, Instagram stories, or content on Snapchat to go viral. You can even use paid methods such as Google Ads and Facebook Ads as a more aggressive approach towards digital marketing for financial advisors. 

The two main advantages of social media marketing are:

  • Your content gets shared without any additional efforts as more people like or comment on your content and share it with family, friends, and other connections. 
  • Facebook ads are very sophisticated, and you can target specific clients with your content based on their location, age, profession, language, education, and other criteria. 

5. Email Marketing

Emails may sound old school, but they are still as relevant as any other modern digital marketing tool. Especially e-commerce websites, retail brands, and financial service providers enjoy a lot of success by pushing seasonal discounts and promotions to both new and existing customers via email. 

Suppose you are a financial advisor, and it is the tax rebate season; you can send out emails to your existing clients and potential customers to use your service by offering special rates and services. 

You can also nurture your prospects by using email newsletters. This allows you to add a lot of value without aggressively pitching your products and services or appearing desperate to make the sales. 

The main benefits of email marketing are:

  • An existing mailing list enables you to stay in touch with your clientele. Hence, you will do not indulge in cold pitching where the recipient does not know you. Plus, your email will not end up in a spam folder because the subscriber to your emailing has already chosen to receive promotions and messages from your company. 
  • Staying in touch with the clients solidifies your relationships while keeping your company on top of their minds in case they need to buy. 

6. Video Marketing

Video marketing content is crucial in digital marketing strategies these days. If anything can help you reap the maximum benefits of digital marketing more than any, it is video marketing.

You can create short-clips or a longer video message. It can be a tutorial or a fun, entertaining content; you can even stream live in real-time.

Some of the benefits you can reap through this mode of digital marketing are:

  • You can create super effective and engaging messages to create an emotional connection with your audience. Plus, a video message is more likely to stick to their memory than a plain picture or text. 
  • All major social networking platforms in the world, such as Facebook, Instagram, Snapchat, and LinkedIn now facilitate their users to create video content for a broader outreach.

Do you know businesses and brands with the video content in their social feeds rank higher amongst the search engine results in their niche?

Let the Experts Help You

Whether you are an independent financial advisor or a wealth management company playing with the idea to deploy a digital marketing campaign but do not know where to begin, let Mediaboom help you. We are a digital marketing agency with the expertise to help boost brand awareness and increase website traffic to generating quality leads, which will ultimately increase your sales.

5 Digital Advertising Platforms You Need To Start Using Now

If you want to get the best results from your marketing campaigns, you need to meet your customers where they actually spend time. This is most likely a combination of search engines and social media sites. Paid advertising is one of the fastest ways to get targeted…

If you want to get the best results from your marketing campaigns, you need to meet your customers where they actually spend time. This is most likely a combination of search engines and social media sites.

Paid advertising is one of the fastest ways to get targeted traffic if you choose the right places to advertise.

The following are your five best options for digital advertising platforms to get more engagement, sales, and opt-ins from your marketing efforts.

1. Google AdWords

Google was one of the first major digital advertising platforms and it’s still one of the leaders. Even as social media captures more traffic, you can’t afford to overlook the world’s largest search.

Even with competition from other search engines such as Bing and Yahoo, as of 2017, Google captured 77% of the world’s search engine traffic.

One of the areas in which Google is now particularly strong is local search. While many businesses now compete fiercely at local SEO, paid local listings are a way to ensure that your business gets seen by people searching locally.

Google AdWords is one of the costliest paid advertising platforms because of its size and scope. You can mitigate the costs, however, by bidding on long tail keywords rather than the most popular and competitive ones. This is often effective when targeting local customers, as you can focus on neighborhoods and regions as well as cities.

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For example, “Brooklyn fitness classes” is fairly broad but if you narrow it down to neighborhoods and types of fitness classes you might choose “Park Slope Pilates classes” or “Williamsburg yoga.”

The Google Keyword Tool can help you identify the best long tail keywords in your niche.

2. Facebook

The largest alternative to Google AdWords is Facebook. As the leading social media site, Facebook offers you the chance to connect with a very large audience and to create extremely targeted campaigns.

Compared to other social sites, Facebook’s demographics cover the entire spectrum – young, old, male, female, all corners of the earth, all interests, etc. This makes it relevant to businesses in every industry.

While AdWords allows for many types of targeting, such as by geography, device, and, of course, keywords, Facebook gives you many more targeting options such as gender, age, interests, income, and education. This makes it one of your best choices for niche marketing.

Facebook is now competing with Google for local marketing as well. Facebook’s Ad manager is useful for studying your results and refining your ads. You can test various types of ads, such as images, videos, and boosted posts.

If you have a Facebook page, you can send paid traffic to your page and build your following.

3. Instagram

Instagram is one of the leading visually-based social media sites. Its members tend to be young and obsessed with photographs and other engaging images such as short videos and memes.

As it’s owned by Facebook, the advertising platform is the same one you’d use for Facebook. Some advertisers use both social media sites but you can also focus solely on Instagram.

There are a few choices for Instagram marketing. One is to sponsor posts, which people will see in their feeds. You can target your audience using similar criteria as with Facebook ads.

Another option for Instagram is influencer marketing. Influencers are people with large followings whose opinions can motivate people to buy products.

You can reach out to such people individually or buy shoutouts on various marketplaces. Make sure you choose influencers who are popular with your audience, not simply people who are famous in a general way.

This type of marketing works best if it appears natural and authentic. Ideally, you build a relationship with influencers who recommend your products because they really believe in them.

4. LinkedIn

While most people know that LinkedIn is the leading social media site dedicated to business, not everyone thinks of it as a viable option for advertising.

LinkedIn, however, offers several interesting advertising options including promoted InMail messages, sponsored content, and text ads. These types of ads give you a chance to reach businesses of all sizes in several ways.

InMail, which is LinkedIn’s own messaging option, lets you send personalized messages to people who fit your demographic. As with Facebook, you have some good targeting options although in this case, the focus is B2B whereas most other social sites are B2C-oriented.

Sponsored content is a good way to build your brand. You can, for example, post an article on LinkedIn and sponsor it.

5. Display and Native Ads

These types of ads aren’t actually a distinct platform but often appear on popular websites.

Placing banner ads or native ads on targeted websites is another way to reach your desired audience.

You can place display ads on Google and Facebook in addition to their many other advertising options. If you want your ads to appear on influential websites (such as news sites or sites owned by large companies in your industry), you can work with ad networks that specialize in finding the best placement ads.

If you want to try native ads, which have the appearance of organic posts or articles, Outbrain and Redirect.com are leaders in this field.

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Other Advertising Options

There are now more choices than ever for advertising online.

While we’ve covered some of the most popular choices, you may also want to try other possibilities as well. YouTube, which is owned by Google, has its own video advertising platform that works through AdWords.

Snapchat is a good choice if you’re targeting younger users such as millennials or Gen Z.

Pinterest is an often overlooked possibility that’s especially good for promoting physical products.

Another site you may want to investigate is Reddit.

How to Choose the Best Digital Advertising Platforms

With so many choices, it can be challenging to find the ideal advertising solutions for your business. Here are some of the considerations to keep in mind:

  • Go where your audience is. If you’re marketing to other businesses, LinkedIn is a great choice. Snapchat has a young audience while Pinterest’s users are mainly women. Just about everyone uses Google and Facebook.
  • Identify your goals. Are you trying to gain publicity for your brand, acquire leads, or sell products directly from your website? Before you can decide where to advertise, make sure you’re clear about what you want to achieve.
  • Set a budget. You need a realistic budget to help you decide which digital advertising platforms are most appropriate for you at this time.
  • Always test your results. The only way to really find out what works for you is to test. Don’t jump into a new platform all at once. Test ads, make tweaks and see what happens. When something works, scale up. When it doesn’t, try another type of ad or another platform.

Financial Services Website Design – 11 Examples to Emulate

As part of the financial services industry, you help people begin exciting parts of their lives via credit cards, maintain their money, and make smart financial decisions that serve them well.

As part of the financial services industry, you help people begin exciting parts of their lives via credit cards, maintaining their money, and making smart financial decisions that serve them well. Finding a way to express and explain all you do on your website can seem like a gargantuan task, but it doesn’t have to be.

What is financial services website design? 

This area of web design is focused on the creation of seamless digital experiences tailored to meet the needs of both prospective and existing clients for financial firms, advisors, and more.

Ahead, we’ve found 11 of the most cutting-edge examples of what exemplary financial services website design should look like. 

Whether you want to keep your branding and message more professional or take on the voice of a trusted financial friend, you’ll find all the inspiration and ideas you need in these examples ahead. 

  1. Morgan Stanley
  2. Adison Partners
  3. Goldman Sachs
  4. KeyBank
  5. Runway Growth Capital
  6. NerdWallet
  7. Brightwood Capital Advisors
  8. Pearl Capital
  9. Pangea Money Transfer
  10. BNY Mellon
  11. Stripe

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1. Morgan Stanley

Clear, clean design so you can get to what you need faster

Morgan Stanley is one of the most premier financial institutions in the country. Founded in 1935, this investment bank headquartered in New York City has such an illustrious legacy that the company doesn’t feel inclined to pull out a lot of bells and whistles with its web design. Let’s explore further.

Clean User Experience

Morgan Stanley’s homepage skips the background colors, leaving theirs a pristine white. Their site also goes light on the graphics, adding them when it emphasizes the point of the content or adds human elements to finances. 

Simple Navigation for Getting Where You Want to Go

On Morgan Stanley’s website, you can navigate to a page for all their services, including investment management, research, sales and trading, capital markets, investment banking, and wealth management.

All those menus might seem difficult to neaten, but they’re anything but messy. 

In the “What We Do” dropdown, Morgan Stanley lists each of its services in a sub-dropdown. You can then hover over any sub-menu and read more in a text box to the right before you click. 

Convenient Client Logins

To the top right of any page on Morgan Stanley’s website, you’ll find the client logins. These include logins for Matrix, the Research Portal, StockPlan Connect, and Morgan Stanley Online. Choose any login from the dropdown and then sign right in. 

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2. Adison Partners

Colorful, modern graphics and animations

Next is Adison Partners, which describes themselves as a “boutique talent management consulting firm” that favors “uncommon talent.” With their left-field approach, you’d expect a financial services website design that’s equally as attention-grabbing, and Adison Partners doesn’t disappoint.

Cohesive Color Scheme

It takes seconds upon landing on Adison Partners’ website to discover their color scheme: bright, rich purple and teal blue. Most of their graphics and backgrounds display in purple with teal text. 

Such a vivid combination of colors is sure to lure in even the most curious site visitor and encourage them to stick around.

Smooth Animated Elements

Adding further to the beauty of its web design is Adison Partners’ use of animated elements. On the homepage, the images of people (in the trademark purple), shift and cut out. 

As you click from menu to menu on the website, you’ll see the same effect play out here.

Great Mobile Responsiveness

All the mobile elements on Adison Partners’ website load clean, neat, and quick. 

Nothing looks squished or out of place, which makes browsing their website on mobile as much of a delight as doing it on a desktop computer. 

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3. Goldman Sachs

Hundreds of years of history, none of the clutter 

Another major financial corporation with a great website that we want to talk about is Goldman Sachs. Since 1869, Goldman Sachs has been a trusted financial services company in areas like investment banking, securities underwriting, prime brokerage, asset management, securities, and investment management.

Here’s a closer look at their website and what makes it tick. 

Unobstructed Navigation

Like Morgan Stanley earlier, Goldman Sachs has a lot of history and even more services. Their menu placement is on the left side of the website rather than the right, with three lines denoting the dropdown menu.

As you click the dropdown, you’re greeted to a series of categories: Our Firm, What We Do, Insights, Citizenship, Careers, Investor Relations, and Media Relations. This is also where you’ll find Goldman Sachs’ client logins.

Each menu has sub-dropdowns you can explore by clicking the menu once. The black text against the white background color of the menu keeps this crucial part of the website pristine and easy to use.

Mobile Previewing

Here’s a unique feature on Goldman Sachs’ website that you might want to consider adding to your own. Rather than make you go on your smartphone or tablet to type in the web address and preview the mobile site that way, Goldman Sachs has a mobile preview feature right on their desktop site.

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4. KeyBank

Effective yet simple branding 

As a KeyCorp subsidiary, KeyBank is a Cleveland, Ohio-based financial institution and regional bank. It’s in the top 20 banks in the country, so their website is certainly worth looking into. Here are the elements we thought most stood out.

Branding Throughout

KeyBank has a simple yet effective logo: a key. That key appears on their homepage and every subpage, including What Is Financial Wellness? and Banking 101. 

Also adding brand cohesion is the red, gray, and white color scheme that’s recurring throughout. 

Handy Search Feature

If you’d rather skip the menus and navigation, right at the top of any of the pages on KeyBank’s website is a search bar. It says “I am looking for…” as a default, but as soon as you start typing, that text is erased.

You can even filter your search results so you get the tailored content you’re looking for. 

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5. Runway Growth Capital

Modern design with clear Calls-To-Action

Runway Growth Capital is a leading venture debt provider that has done a great job showcasing who they are, what work they’ve done, and how they can help you. There are multiple items of their financial services website design that work well including the use of social proof, success stories, strong calls-to-action, and more.

Ideal CTA Placement

Runway’s website immediately grabs the user’s attention with a prominent “Let’s Connect” call-to-action placed right in the middle of the homepage. Along with this CTA, Runway provides alternate ways to convert on their website such as downloading a fact sheet, signing up for their newsletter and contacting their team members directly.

Color Scheme

The implementation of neon green in a subtle manner provides a great accent color – highlighting important information throughout the website. Runway Growth has a very well established brand which makes the entire website feel connected.

Interactive Elements

Runway engages the user with interactive elements on the site. 

Upon arriving a background video and animated image capture the user’s attention. Small elements throughout the site such as simple fade-in effects and motion effects on hover help bring life to this website.

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6. NerdWallet

Banking web design made easy

Although it’s a far newer institution that began in 2009, NerdWallet has made a tremendous name for itself in the years since. NerdWallet’s tone is a little different than the other financial services we’ve discussed so far. Let’s take a deeper dive into their site now.

Friendly Tone

The staff at NerdWallet want to make managing your finances less of a hassle. They uncomplicate what can be an otherwise difficult matter by keeping their copy simple and friendly. They also categorize their services right on the homepage, letting you choose where you need money help without navigating. The options include savings, personal loans, mortgage, student loans, insurance, investing, and credit cards.

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Top-Down, Organized Navigation

With so many services under one company umbrella, NerdWallet’s site could look cluttered if they didn’t streamline their menu. Fortunately, that’s not the case. The site menu is at the top left of the page, with dropdowns for any of the eight categories. 

Ideal CTA Placement

NerdWallet’s homepage has a handful of CTAs you can learn a thing or two from. The first CTA is for the app. In one section on the homepage, NerdWallet explains the app and then has a green CTA button that says “Get started.”

Further down on the page, if you’re looking to sign up for a credit card through NerdWallet, you can choose your credit score via a dropdown and then select the financial factors you care most about in a second dropdown. These include zero-percent, low interest, travel, rewards, building credit, and cash back. You have to click the “Find cards” CTA button (also green) to proceed.

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7. Brightwood Capital Advisors

Scrolling navigation + traveling graphics = an enjoyable user experience

Brightwood Capital Advisors is a New York-based financial advisory firm that also has offices in Dallas, Philadelphia, Minneapolis, Beverly Hills, and Chicago. From the very first second you click onto their website, Brightwood grabs you. Let’s discuss why. 

Oversized, Traveling Graphics

Brightwood’s website greets you with its tree logo in white on a blue background. The double Os in the word Brightwood then expand, leading you to the homepage. 

That graphical trick isn’t the only one up Brightwood’s figurative sleeve. Those double Os, which make an infinity sign, pop up again as you scroll. The graphics seem to travel with you as you explore the website, which is certainly one way to make an impact. 

Scrolling Navigation

Brightwood Capital Advisors lets you scroll through everything on their website from top to bottom, touching on each of the site’s menus as you do. 

This is a time-saving approach that might appeal to your customer base. Rather than clicking through a myriad of menus, they can just keep scrolling until they find what they need.

Easily Accessible Menus and Logins

Of course, you want to give your audience options. That’s why Brightwood’s website retains its menu across the top of the page no matter how much or little scrolling you do. Their login link remains as well, letting you conveniently click to it anytime to log in. 

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8. Pearl Capital

Cartoon graphics in a professional atmosphere

Since 2010, New Jersey’s Pearl Graphics has offered fintech financial guidance. Their website is one of the more graphically pleasing ones, so if you’d like to take a more artistic approach to your own financial services website design, you might use Pearl Capital as an inspiration. 

Fun, Cartoony Graphics Throughout

Pearl Capital punches up its copy throughout its site with graphics. On the homepage is a cartoon of a businessman and businesswoman overlooking a city. The man is holding a magnifying glass since the people are Godzilla-sized. The same graphic appears in full size on Pearl Capital’s about page.

Further down on the homepage, Pearl Capital has an animated graphic of a Superman-like hero, then illustrative graphics explaining its white label solutions and syndication programs. The art, although not super serious, doesn’t take away from Pearl Capital’s messaging in the least.

Easily Accessible Contact Info

If you want to reach out to Pearl Capital to do business with them, this financial institution doesn’t make it hard at all. Even as you navigate from page to page, you can always click Pearl Capital’s social links (including YouTube, LinkedIn, Twitter, and Facebook) or a link to their email. Sandwiched between those links, you’ll find Pearl Capital’s phone number so you can dial them up quickly. 

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9. Pangea Money Transfer

A humanized approach inspires trust

Pangea Money Transfer is a service akin to PayPal, which many people already know and love. Competing with such a big name as PayPal is far from easy, but Pangea holds its own more than well. 

Here are some noteworthy elements from their website.

Graphics Promote Trust

Throughout Pangea’s website, you’ll find images of close-knit families and smiling people. Graphics like these inspire trust through the human element. 

Smart CTA Placement

Pangea works hard to convert its site visitors into app users. Above the fold on the homepage is a neon pink CTA button that says “Send money”. This button is placed after a benefits list of using Pangea’s service. 

That CTA is present for a second time midway down the page. Also, as you begin scrolling through Pangea’s website, their menu CTA that reads “Send money” becomes pink, inviting you to click it. 

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10. BNY Mellon

Upscale use of graphics

The Bank of New York Mellon was started by the Mellon family in 1869. Today, BNY Mellon is a banking services holding company that’s resultant from the merger of Mellon Financial Corporation and The Bank of New York.

Their colorful website breathes some life into financial services. Let’s take a look.

Eye-Catching Graphics

From the angular images on the homepage with swatches of vertical lines to the images of cityscapes, office meetings, and even real employees throughout the rest of the site, the graphic placement on BNY Mellon’s site is impressive. Against a white background, the graphics grab but don’t pull your attention away from the copy or navigation.

Rich Client Login Menu

Specializing in wealth management, investment management, and investment services, BNY Mellon has many, many services. Rather than dedicate a dropdown to client logins, they have a whole page. This is quite fitting.

Here, you can find the login you’re looking for in categories like wealth management, treasury services, NEXEN services, liquidity services, foreign exchange, depositary receipts, corporate trust, capital markets, asset servicing, and alternative investments. 

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11. Stripe

Colors and modernity suited to its audience

The last financial services website design example we want to talk about is Stripe’s. This San Francisco-based company was founded in 2009 and offers online payment processing for both large and small businesses. 

Color Everywhere

Logging upon Stripe’s website is like looking at a rainbow. The colors shift and move like in a lava lamp, making for a homepage that certainly knows how to get a point across. 

Case Studies for Conversions

One way to get a potential customer off the fence is with case studies. At the bottom of Stripe’s homepage is a use cases section that encompasses enterprises, marketplaces, platforms, and SaaS. You can read a few case studies in any of these industries to see how Stripe could work for you as a customer.

Stripe also has a page where it proudly lists its current customers, including some bigger names, to further inspire user confidence. 

It’s Time to Consider Updating Your Financial Services Website Design

As a financial services company, be that a bank, a money transfer platform, or an investment firm, you want to differentiate your company while maintaining a professional air. The 10 examples of fantastic financial services web design show that towing this line is quite easy. You too can create a website that boosts conversions and grows your audience base using these examples as an impetus. 

The Top 5 Types of Online Marketing Successful Companies Are Using

Online marketing has become increasingly important over the past several years–and using the right strategies is critical to your business’s success. If you want your business to be successful, emulate the other companies who are using these five key…

Online marketing has become increasingly important over the past several years–and using the right strategies is critical to your business’s success.

If you want your business to be successful, emulate the other companies who are using these five key types of online marketing strategies. You’ll find that with these strategies, it is easier to reach your current customers, find new ones, and improve your ability to interact with them so that you’re better able to provide them with the types of information they want.

1. Content Creation

Content creation is critical to your online marketing success. It helps boost your search engine ranking, improves your position of authority in your field, and allows you to provide information that will help guide your customers through the buyers’ journey.

Successful content creation, however, no longer means relying on your blog alone.

You’ll find that infographics, video, podcasts, white papers, and other forms of content will all help you reach your customers and provide them with the information they’re looking for.

A successful content creation strategy includes:

  • Knowing Your Audience: An understanding of your audience and what they’re looking for from your blog or content.
  • Creating A Schedule: A content production schedule that keeps your content appearing on a regular basis.
  • Keyword Research: Deepen your understanding of keywords, terms, or phrases that are genuinely important in your industry.
  • Competitor Research: Attention to your competitors’ blogs: understand what they’re producing, why they’re producing it, and why you should (or shouldn’t) be doing the same. It’s also helpful to see what your customers aren’t producing and how you can fill in the gaps.
  • Cross-Channel Testing: Different types of content to help appeal to a diverse customer audience.

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Out of the different types of online marketing, creating content at a consistent and regular schedule will only help grow your company’s reach and customer engagement.

People interacting with your brand and its content will grow accustomed to receiving quality content that they can rely on.

2. Email Marketing

Not long ago, marketers tried to argue that email marketing was dying. That, however, couldn’t be further from the truth.

Your email marketing strategy connects you directly with customers who have shown a genuine interest in your brand and your products.

It’s estimated that last year, around 269 billion emails were sent every day. 72% of customers find email to be their preferred form of communication–and most of them like receiving weekly updates from their favorite brands, with some customers enjoying those updates and reminders even more often.

If you want a successful online marketing strategy, your brand’s plan should include personalized email marketing, including:

  • Segmentation of your email lists to help you create more personalized emails for your customers.
  • Information that addresses the pain points of your email lists and provides them with answers.
  • Subject lines that are designed to attract attention and convince readers to open the email. Note that these should never be misleading; rather, they should include a genuine preview of the information to follow.
  • Special offers or items just for email subscribers.

Attracting the right customers to your email list is a critical part of the process.

By providing things that your customers can only get by signing up for your email list–a download, special offers, or other key information–you can collect a wider range of email subscribers.

3. Social Media Marketing

One of the leading types of online marketing more companies are embracing is social media. Chances are, your business has social media pages–but are you using them to full advantage?

While Facebook, with its 2.13 billion monthly active users, is a social media giant that shouldn’t be ignored, it’s equally important to pay attention to other social media platforms.

Developing your social media strategy starts with choosing the platforms that are right for you.

Where are your customers spending their time online?

What platform is most effective for your business?

For example, Instagram and Pinterest, with their highly visual format, are more effective for businesses with infographics and products that shine in photos.

Twitter, on the other hand, may be more beneficial for a business that is able to condense its information into bite-size pieces.

Social media has the advantage of connecting businesses and customers more effectively than ever. Not only are you able to put information in front of your customers, you can get to know them: their specific pain points, their concerns, and their needs.

4. Inbound Marketing

Thanks to the rise of the digital age, customers have an unprecedented ability to connect with the brands and businesses they care most about–and they can do the majority of that research on their own.

Inbound marketing, rather than reaching out to find customers, brings those specific customers to your website. A great inbound marketing strategy starts with identifying exactly the customers you’re looking for.

What keywords are they searching?

What pain points do they have?

Your inbound marketing strategy should also include creating the right content to appeal to the buyers in your industry, guiding them through the buyer’s journey.

Your content should take them from the top of the funnel, where they’re interested in your products and trying to learn more, to the bottom of the funnel, where they’re ready to make a decision about a specific purchase and they’re leaning toward your products.

An effective inbound marketing plan can allow customers the freedom and ability to walk themselves through the buyer’s journey without ever having to connect with a salesperson.

5. SEO/SEM

Search engines are a critical part of your inbound marketing strategy. They feature heavily in your content creation plan, as well.

You know that where you rank on search engines matter: the first page of search engine results have a click-through rate of 71%, while the second and third pages receive only about a 6% click-through rate.

You want your business’s pages, from your website to your blog, to appear as early as possible in those search engine rankings to give you better odds of successfully bringing customers to your business.

Search engine marketing, including paid ads, can also help increase the odds of clicks that convert.

With all of the different types of online marketing available, it is important to build your online strategy as part of an ongoing process. You must be able to adapt to the changing needs of your industry in order to more effectively reach your customers, providing them with the content and the incentive they need to choose your company over your competitors.

By utilizing these five strategies, you can walk hand-in-hand with other companies who have been effective with their online marketing strategies in the past.

To get a better understanding of the types of online marketing that may work for your brand, contact Mediaboom and start seeing an increase in sales and leads.