Month: July 2023

Real estate agent advertising is one of the more critical aspects of attaining success as an agent. Whether you gain customers from word of mouth, or from printed ads, you’ll need to establish a plan for your advertising to convert money spent on advertising into happy customers.

Real Estate Agent Advertising is a combination of various different methods of advertising in both digital and print mediums to create a strong brand image. The advertising materials used should be targeted toward the intended audience and create an image that is memorable in the mind of potential customers. Both time and money need to be invested into real estate agent advertising to generate leads and result in a positive ROI.

Are you unsure where to begin with your real estate agent advertising? Read on to discover all the essential aspects of advertising in the real estate business and tips and tricks for attracting more new customers.

Real estate agent advertising – why is it important

It can be easy as a real estate agent to brush off advertising and hope that clients will find you on their own. But the reality is, it is very unlikely you will have a steady string of customers without investing in advertising.

Advertising helps you create a physical and digital image for your personal brand, which in an industry as saturated as the real estate industry, is critical for being successful. Not only that but not everyone you will advertise to is currently buying a home. Spending time on advertising ensures that when they are ready to buy a house, they will consider using you as their agent.

Even if the people you come in contact with aren’t looking to buy a home directly, there is a large chance they may know someone who is looking to buy a place. They can refer their friend or family member to you, which is easier to do when you have advertising materials and a plan for lead retention.

Real estate agent advertising – online focus

Technology is becoming increasingly important in the everyday lives of individuals around the globe, meaning all real estate agent advertising should include some sort of online focus. Below are some real estate agent advertising examples for the online focus portion of your advertising.

1. Local advertising strategies

Many local businesses have Facebook or Instagram pages and they may be willing to feature your business on theirs. While this may help you bring in some local business, you’ll need to be careful of the businesses you choose to associate with. Some businesses can polarize customers, especially if others see you associating with that business.

A prime example of this is the business Chik-Fil-A which has a cult following but also many boycotters because of its views on gay marriage.

A second local advertising strategy is to have current events and images of the area you sell homes in on your website also known as location based advertising. You can also sponsor a local event, as individuals wanting to see information about said event may find themselves on your site in the process.

2. Facebook Ads

One of the more simple ways of investing in real estate agent advertising is to purchase paid ads for your Facebook page via a Facebook ad campaign. This method does require having a Facebook page in advance, but it is fairly easy to set up from there.

Keep in mind that Facebook is mostly used by baby boomers and generation X, so while this is a simple advertising method, it can’t be the only one you use as it will restrict your audience.

3. Instagram Ads

A good pairing with Facebook ads is Instagram ads. Not only are both of these platforms manned by Meta, but you’ll gain a following which spans more generations. Instagram is attractive to Millennials, who generally avoid Facebook, so your ads will reach a wide audience when you purchase ads on this platform.

The downside of Instagram ads is that you often have to format them differently than Facebook ads and need a bit more design skill to truly create an effective ad.

4. Google Ads

Google ads are an excellent method of real estate agent advertising because almost every individual uses Google at some point in their day. Of course, it also has its downsides as it is more expensive than other methods, and there is a lot of competition to have your ad viewed.

Additionally, Google ads for real estate may make it more difficult to target a specific audience in comparison to other methods because the audience is so broad. People in other countries who have no interest in buying property in your state may see your ad and click, costing you money without bringing you a potential client.

5. Website Directory

Many individuals start their home search on a directory website like Zillow or Realtor.com. Consider sharing your property and information on these sites. If someone messages you about a property, connect with them in hopes of having them use you as an agent.

Even if they don’t end up purchasing the property on the listing where they found you, you may have other properties you can sell them. Usually, this method is pretty simple, though listing your property on a directory website may involve an associated charge.

6. Email Marketing

Although most people start their home-buying journey on a directory website, email marketing is still a powerful tool. Develop a newsletter, or a monthly email of available properties and send it to everyone on your email list.

This real estate agent advertising method is quite simple. However, it demands substantial work on your part. You need to create an appealing newsletter and email. The goal is to attract clients, not land in their junk mail.

If you’re already feeling overwhelmed, Mediaboom is here to help. We can help with all aspects of online advertising from your real estate website to your social media platforms. Contact us today to get started on the perfect real estate advertisement for you!

Real estate agent advertising – Print advertising

Online advertising is crucial in this digital age. Yet, print advertising is still essential. It’s needed to capture potential clients less connected to the world wide web. Below we discuss several approaches to print advertising:

1. Flyers and printed material

In a case study for Millenium Tower, Mediaboom came to the conclusion that high quality printed materials were a must when it came to attracting customers to luxury real estate properties. While it is typically easy to order printed materials, it is critical to take the time to design the materials to effortlessly display the brand image you are trying to sell to successfully target your audience.

Designing and creating printed materials is your first task. Once done, you can easily distribute them. Individuals will keep these materials. They’ll use them when they require your services.

2. Business cards

One of these materials should be a premium business card which clients are proud to hold onto. If your business cards lack personality and class, they will be tossed in the trash. Spend time designing a business card. It should ideally mirror the experience of working with you, a real estate agent. If made with care, business cards have the ability to continue generating leads for your business for years to come.

3. Branded Gadgets

The last aspect of print marketing involves branded gadgets, which potential clients can hold onto even more easily. These items are pens or diaries. They hold value for the user, enticing them. They’re placed on desks or used daily.

Ensure you have a beautiful and eye-catching design that is small enough to print on the surface of a pen. Then hand out these items to your target audience. This strategy isn’t immediate, but it helps generate long-term leads. It’s similar to a real estate website’s function.

Need help perfecting your print real estate agent advertising? Mediaboom can help with everything you need, whether it’s design work or knowing where to order the best products. Contact us today for a custom quote to kick off your advertising.

9 Best Practices to Support Your Real Estate Advertising

Before exploring real estate agent advertising examples, consider a few best practices. These apply to any kind of advertising.

1. Target Audience Understanding

The number one rule of advertising is to know your target audience before you begin. Otherwise, you may invest time and money in ads. These might not attract the clients you aim to serve.

2. Strong and Consistent Branding

The final goal of any sort of advertising is to create brand recognition in your target audience. It’s impossible to create brand recognition unless you have strong and consistent branding to present to potential customers. Spend time and money on your brand. Ensure it delivers the exact message you want. Also, ensure consistency with other real estate agent advertising methods.

3. Create a beautifully designed website

Having a beautifully designed website is critical: it provides a destination for those interested in your services. Here, they can learn more. While a phone number is good, you can’t always answer, a website is somewhere which is open 24/7.

In one of our case studies, we found out that having a website with great design contributed to a 46% increase in return visitors. This means that if you design your real estate website to match your brand, you may see results. This could lead to a drastic increase in clients.

Need help designing your website? Mediaboom is knowledgeable about real estate advertisements and ready to help. Contact us to get started.

4. Include Search Engine Optimization (SEO) in your strategy

Of course you can’t hope to get your website any visitors at all without applying SEO to your advertising strategy. SEO aligns your content with Google, so when people are looking for your services, you will show up in the Google search results and potential customers can find your website with ease.

One study published on the International Journal of Services Economics and Management found that SEO marketing was the number one method to bring new visitors to a site and that it often performed better at audience targeting than comparable methods.

5. Content Marketing

Content marketing is important for real estate agents because it is part of building your brand and boosting engagement. People don’t need real estate agents as often as they need other products like food and clothing, because most people one buy one house per decade. Therefore it is critical that you are at the forefront of your followers’ minds when it is time for them to purchase a property.

Content marketing like a newsletter, sharing relevant articles about your real estate area, and social media posts on Facebook and Instagram are all part of building your brand. These items can also act as a call to action for those who may be on the fence about buying a property but haven’t done so yet.

6. Use of High-Quality Visuals

You can’t sell a product unseen, so ensure you spend time creating high quality photos and visuals of both yourself and the properties you are selling or have sold in the past.

7. Client Testimonials and Reviews

Most people only use a real estate agent a few times in their life, thus client testimonials and reviews should be one of your priorities. Client reviews will show other potential clients that you are pleasant to work with and get the job done.

8. Retargeting Campaigns

While most people don’t buy a home every year, retargeting campaigns can help remind customers of your services so they can refer you to a friend or family member. Plus, in enough years, they may need to buy another property!

9. Compelling call to action

Remember, just having a client look at your website isn’t enough. You also need a call to action to get them to act! Use positive words and be sure to highlight what you can do for the client so they know you are the best choice.

Conclusion

No matter what kind of real estate agent advertising you want to employ for your brand image, Mediaboom can do it all. We can design digital advertisements, help with content marketing or design beautiful print advertising. Contact us today to learn more and get started creating your brand!

Lead generation for real estate agents is tricky in a competitive market. Up to 37% of real estate marketers say they struggle the most with lead generation. But leads don’t have to be a mystery. With a robust real estate lead generation strategy, you can attract potential homebuyers with ease!

Lead generation for real estate agents enables marketers to collect personal contact details from potential customers. By providing a form fill option, interested parties willingly share their email address, phone number, and other relevant information. Segmentation of leads into categories like homebuyer or investor is possible. Marketers leverage this data for nurturing and cultivating leads.

If you’re looking for the best lead generation for real estate agents, there isn’t one concrete answer. A comprehensive lead generation strategy for realtors requires a deep understanding of your target audience and your local community. We’ll explore the most effective ways to generate leads for your real estate business.

How does lead generation work for real estate agents?

Lead generation for realtors is a process of generating interest among your target audience. Once the homebuyer is nurtured by your efforts, they may feel compelled to provide their contact information. By gathering contact information, you create a pipeline of interested potential homebuyers.

You don’t want to gather anyone’s contact information though. Your efforts should be targeted toward those who want to buy a home soon in your area, otherwise known as qualified leads. Those qualified leads will be likely to convert and give you their contact information. A healthy conversion rate means that you are reaching the right people. Learn more about who your qualified leads are through your lead generation efforts.

15 Lead generation ideas and strategies for real estate agents

If you’re looking for lead generation ideas for real estate agents, look no further. These 15 strategies will help engage your target audience.

1. Crafting a Distinct Brand Identity

Real estate branding is an integral part of your identity as a real estate agent. To build your brand, research your market well. Examine what works well for other realtors in your area. From there, consider your unique selling point. You may specialize in townhouse sales or know a nearby suburb very well. Make sure your brand identity is unique from the other local realtors. Brand yourself with a unique logo and website.

2. Optimize Your Website for Lead Generation

Leads won’t just come to you. Your real estate website needs to give people the option to contact you! Optimize your website for lead generation by including contact forms with clear calls to action. Create a lead magnet-like e-newsletters about recent real estate market statistics. If homebuyers fill in contact information, they receive interesting information from you.

Mobile Optimization

Make sure your new real estate website is also optimized towards mobile. Increasingly, local homebuyers use their phone to do research. Clickable screens on mobile make it easy and convenient for leads to navigate a website and instantly give you a call.

Websites need to be both responsive and interactive to work well on mobile. Our expert team is experienced in creating user-friendly websites optimized for mobile. See how we made an incredible website for Millennium Tower.

3. Leverage Local SEO

Depending on your market area, lead generation for real estate competition might be fierce. Local SEO gives you the ability to hyperfocus your SEO efforts on a particular area. Creating a strong local SEO strategy can also help you build your community. Implement the following strategies to improve lead generation for real estate agents.

Optimize Website for Local Keywords

It’s time to go back to your keyword research. Do some digging in your analytics to see what geographical terms locals use near you. Ensure your site is well-optimized for queries like, “near me” from potential clients as well. If homebuyers are looking for a realtor near them, you should show up immediately!

Google Business Profile

If you haven’t created a Google Business Profile yet, you’re missing out on clients! Create a Google Business profile and update the information with your hours, photos, phone number, and address. The Google Business profile helps Google determine your ranking in local search results. Plus, this visible profile gives customers a space to leave you 5-star reviews.

Local Business Listings

Use local online directories to improve your online presence and credibility. For example, you can join a local chamber of commerce and pay for a membership that allows you to advertise on their online directory. Position yourself as a pillar of your community when potential homebuyers are looking for local realtors. Plus, this online directory can show up in search results, further helping your local SEO efforts.

Local Backlinks

Getting your name out there in the community is important. Your efforts will also shine in your local SEO strategy as backlinks. Gain authority through backlinks by doing PR-worthy events. If you sponsored a local sports team or hosted a charity event, local journalists may write a story about it. A backlink from your local news station or a nearby nonprofit would do wonders for building your local SEO in your community. Lead generation for real estate agents starts with good press and backlinks.

Local Schema Markup

Despite holding events in your community, Google still needs help understanding your website. Local schema markup is an opportunity to help search engines understand your real estate business. By selecting the proper category and creating schema for your real estate business name, address, geolocation, and more, you tell Google where and who you are. In turn, search engines can show your website in relevant search results for nearby realtors.

Track Local SEO Performance

Once you’ve implemented all these elements, keep a close eye on Google Analytics. Metrics like organic traffic, referral services, and engagement will help you understand how your local SEO efforts are performing. If users are bouncing from the page after finding you organically, you likely need to tweak your local SEO strategy.

If you need lead generation for real estate experts in the local SEO real estate space, look no further than Mediaboom. Our experts can help you optimize for your local market.

4. Build a strong online reputation

Reviews speak volumes about you as a realtor. Anytime you make a sale, encourage clients to leave reviews on your Google, Yelp, and Zillow accounts. Automatically send reminders through an email CRM to leave reviews to past clients. Maintaining favorable reviews on your profiles helps with your SEO reputation management. Your search engine results page reputation relies on positive reviews from former clients.

5. Attend networking events

As important as your online presence is, don’t forget about networking events. Local community networking events allow you to meet other people in the real estate industry. Real estate networking events help establish you as a key realtor in your community. Networking events will connect you with homebuyers and obtain their contact information in person. Get to know other realtors near you and gather their contact information as well. You might get some great ideas based on others’ experience with lead generation for real estate agents.

6. Create educational content

Remember your clients don’t want to be inundated with promotional posts. Providing educational real estate content can make potential homebuyers naturally navigate onto your website and see you as an authority on your craft. You can create SEO-optimized blog posts about the current real estate market.

As homebuyers learn more from you, you help them make critical decisions about the homebuying process. They also see you as a resource of information, making it more likely they’ll contact you when they’re ready to purchase. All this educational content helps with your search engine optimization. SEO is extremely important for lead generation. Receive the following benefits from a robust SEO strategy:

Increased Visibility

Educational real estate content improves visibility in search results for home buyers. This lead generation for real estate SEO strategy boosts your website’s ranking in search results over time. In turn, you attract more organic traffic and interested customers.

Targeted Traffic

Your educational content can target specific keywords, which in turn focuses your organic traffic. SEO enables you to attract users specifically interested in your services through keywords. This strategy helps with lead generation for real estate agents.

Cost-Effective

As opposed to paid advertisement, organic search results are free. Compared to other digital marketing strategies, SEO can be more cost-effective over time. Because it’s affordable, it does take work to continuously optimize and create content that helps your ranking.

Credibility and Trust

Get creative and cover subjects that you find your clients often ask about in the homebuying process. Generating awareness about this content helps your customers trust you and see you as an authority on the subject. Your reputation can also attract new potential clients.

User Experience

Providing useful and interesting content to the user focuses them on their homebuying search. A good SEO strategy promotes a user-friendly website experience. If your content resonates with users, visitors will stay on your website and possibly convert.

Creating an SEO-friendly strategy requires a user-friendly website, too. If you need a holistic SEO strategy, contact Mediaboom.

7. Host open houses

Real estate agents have a unique marketing tactic at their disposal: open houses. When you host an open house, lead generation for real estate agents is at the front door! Use the opportunity to ensure visitors sign in and provide their contact information. Once the open house is over, be sure to contact the visitors and follow up. Even if the house is sold, you can foster the relationship from there. Reach out and learn more about what the potential homebuyers are looking for in their next home.

8. Use email marketing

Email marketing is an effective lead generation for real estate marketing tools with a massive ROI. Once you receive information from your leads, your emails can continue to nurture them into making a purchase. Segmentation is on your side with email marketing depending on the types of leads you receive. You can send different emails to your past clients as opposed to prospects. Get creative with personalized messages on birthdays and holidays or market updates and newsletters.

9. Use targeted advertising

Targeted advertising is a lead magnet for your real estate business. Facebook advertising allows you to target users in your areas based on certain behaviors like looking for a home or recently getting married. Keep the advertising going in the consideration phase through PPC ads on Google. As homebuyers turn to search engines to peruse realtors in their area, your ad is front and center. Focus your advertisements with specific landing pages with concise call to actions.

Our seasoned PPC team can help you learn how to target the right audience and hook them with engaging landing pages. Contact Mediaboom to learn more.

10. Partner with other businesses

Get to know other business owners in your community. Joining a chamber of commerce in a nearby town or going to networking events can help you integrate yourself in the community.

Make an effort to meet other business owners. You might find an important partnership with an interior designer or contractor. Lead generation for real estate agents may come from a partnership in your community. Strong partnerships with related businesses allow you to help one another source potential leads.

11. Leverage online directories

If you haven’t signed up for the major real estate online directories, you can bet your competitors already have. Major players like Zillow, Realtor.com, and Redfin provide lead-generation services for you. Use these directories to increase your online visibility on your property listings. Interested homebuyers fill out a user-friendly form and you instantly receive their contact information.

12. Utilize social media

Don’t underestimate the power of social media for potential clients. Facebook, Instagram, and LinkedIn are excellent lead resources. Use your profile to post updates about your property listings and promote them through paid advertising. You can also join local community groups through your social media profile and learn more about your target audience.

Managing a successful social media strategy takes time and expertise. If you need assistance building your lead generation pipeline through social media, contact Mediaboom.

3 Bonus Ways to Create Generate Real Estate Leads

You probably have a good idea of what lead generation techniques for real estate agents work well by now. Think outside the box and try these 3 bonus techniques.

13. Video Tours and Drones

Realtors are increasingly turning to video as an engaging medium for sales. Leverage the power of videos and drones to create virtual tours of your properties. Virtual tours appeal to people out-of-town, busy homebuyers, and those who simply prefer video. An extra bonus: videos also improve your SEO!

14. Utilizing CRM Systems

Generating leads is exciting, but don’t let them get lost in a sea of email addresses. Consider using a customer relationship management system (CRM) to manage your leads. CRMs take the heavy lifting out of follow -emails, retaining contact information, and more. Keep track of all your future homebuyers with this organization tool.

15. Running Webinars and Online Courses

Educational content is great for SEO. Take it beyond a blog and start a webinar or course. Share industry insights and advice on the homebuying process with your audience. Audience members view you as an authority and can leave their coveted contact information at the end of the course or webinar.

Conclusion

Lead generation for realtors isn’t always straightforward. In a sea of competition, the best way to generate leads for real estate agents is to provide value to clients. The real estate business is a busy one, so if you need assistance with lead generation services, contact us. Our real estate experts at Mediaboom can help you generate high-quality leads.

With such rewarding outcomes, many real estate agents aspire to enter the luxury real estate market. With substantial commissions, endless networking opportunities, and the ability to rub shoulders with high-profile entrepreneurs and celebrities, who wouldn’t want to get in on the excitement? Of course, the ultimate question is how to sell luxury real estate.

Selling luxury real estate means employing specialized techniques and strategies to cater to affluent buyers, so you can successfully close high-value transactions. There are several factors to consider, including having an understanding of the luxury market, knowing how to emphasize unique luxury features and amenities, and being good at leveraging exclusive marketing channels.

Whether you’re aiming to break into the luxury real estate market or just looking to enhance your existing skillset, we’re here to help. In our “How to sell luxury real estate” guide, we’ll give you all the insider knowledge and strategies you need to take your real estate career to new heights.

What Is Luxury Real Estate Property?

Luxury real estate property refers to any form of high-end residential property that offers exceptional quality, exclusivity, and luxury amenities.

You can often expect spacious layouts, premium finishes, state-of-the-art technology, breathtaking views, and extensive facilities such as swimming pools, private gyms, and concierge services.

Most luxury real estate properties are found in prime locations, from upscale, gated communities to crystalline shorefronts, all of which cater to affluent buyers that want to live in a place that surpasses your average home.

How to Determine if a Property is Luxury?

When assessing whether or not a property is a ‘luxury’ property, you have to explore a few key factors.

1. Location

When people ask us how to sell luxury real estate, we start by saying,

Location, location, location…

You won’t find a luxury property in an undesirable location. Most are situated in prestigious neighborhoods or exclusive communities. Think waterfront properties or city penthouses.

2. Dimensions

If someone is paying a luxury price, they don’t want to live in a cardboard box.

Most luxury properties have spacious layouts. The room sizes are often generous, sitting adjacent to expansive living areas and ample outdoor space.

Essentially, they provide the perfect balance between comfort and grandeur.

3. External Materials

You can also expect quality architectural design and the best building materials.

People pay top dollar for fine craftsmanship and attention to detail when it comes to exterior construction. Think natural stone, such as marble, granite, or limestone, or sought-after woods, such as cedar and mahogany.

4. Internal Finishes

Like the exterior, a true luxury property should boast top-notch interior finishes.

For flooring, you might see marble or hardwood. In the kitchens and bathrooms, you can expect custom cabinetry, high-end appliances, and designer fixtures and fittings. Attention to detail is a must when learning how to sell luxury real estate.

5. Safety

Safety is another major concern surrounding luxury properties, which is why many incorporate advanced security systems, gated entrances, surveillance cameras, and secure access points. Residents pay for that extra line of defense to maintain higher well-being.

6. Access to Services

Though there are certainly luxury properties that are purposefully far removed from the hustle and bustle of urban and suburban life, most provide convenient access to a range of premium amenities and services.

Luxury lofts and communities often include access to concierge services, fitness centers, spas, private pools, valet parking, and a 24/7 on-site staff that’s ready to take on the needs of residents.

Contact Mediaboom to find out how we can help take your brand to the next level.

What is the Identikit of the Luxury Property Buyer?

Though it’s impossible to boil down the identities of every luxury buyer into a single identikit, as there are several personal preferences and cultural characteristics that differentiate them, there are certain traits we see time and time again.

Now that you have an idea of the type of consumer you’re selling to, let’s look at how to sell luxury real estate in practical form.

High Net-Worths:

Most luxury property buyers have a breadth of financial resources. You can expect to find investors, company executives, successful entrepreneurs, investors, and celebrities, all of whom have the financial capacity to invest in high-value properties.

Refined Taste:

Luxury property buyers often seek exceptional architectural design. They look for home properties with premium finishes and luxurious amenities that align with their refined tastes and an appreciation for quality craftsmanship.

Desire for Privacy and Exclusivity:

Many luxury property buyers prefer private estates, secluded properties, and gated communities that offer a high level of security and seclusion.

Prime Locations:

Location is a major factor. From upscale, gated neighborhoods to renowned resort destinations, most luxury buyers factor in location first. They want access to high-end amenities, the ability to enjoy scenic views, and access to prestigious schools, shopping, and entertainment for themselves and their families.

Investment Potential:

Though they might be living at their newly purchased property, it doesn’t make it any less of an investment opportunity. Luxury buyers often look for properties that have the potential to appreciate in value over time or generate rental income.

Top 10 Strategies to Get Into Selling Luxury Real Estate Properties

Learning how to get into selling luxury real estate and find success requires having strategies in place. Let’s take a look at ten things you should be doing right now to optimize your brand.

1. Optimize Your Site SEO for Strategic Keywords

The first course of action when learning how to sell luxury real estate is setting up a proper website. Your website is the heart of your business.

It showcases your unique selling point and acts as a home base for your clients to learn more about what you do, see your past work, and learn from an industry expert.

Of course, you can’t simply create a website, put a bow on it, and send it out into the world. You need to optimize with SEO so that it reaches your target audience.

So, how do we do this?

Well, by targeting relevant keywords related to luxury real estate.

This will improve your website’s visibility in search engine results and attract organic traffic from potential buyers. We worked hand-in-hand with full-service real estate advisor, GFI Partners, to design an SEO-friendly website. With real estate SEO implementation, they received a 300% website traffic increase and a 46% increase in return website visitors.

One effective way to optimize your site’s SEO is by creating informative blog posts that target specific keywords related to luxury real estate.

For example, you might write an article about “Luxury Real Estate Trends in [Location]” or “Tips for Buying Luxury Properties.” By incorporating these keywords naturally within your blog content, you increase the chances of ranking higher in search engine results.

Beyond blog posts, it’s equally important to optimize the other elements of your site, such as landing pages, meta tags, and headers, making sure they’re well-structured with all of the relevant keywords in the page titles and meta descriptions.

2. Create a Professional Photo/Video Shoot

You want to showcase your luxury properties in the best possible light, and what better way to do so than with quality photography and videography?

Breaking into the luxury home market is all about first impressions, which is why so many successful luxury real estate agents hire professional photographers and videographers to capture the elegance, design, and unique selling points of their properties.

The right visual content can highlight key features and help craft an emotional connection with potential buyers.

These are your main marketing materials for your luxury properties, so take advantage of them.

3. Showcase Photos and Videos on Your Website

Once you have your visual content for your luxury listing in hand, it’s time to use it as promotional materials.

Arthur Sharif & Associates is an excellent example of a brand that can teach us how to sell luxury real estate. The firm has top-notch visual media showcasing its properties the second you land on the homepage.

Remember, luxury real estate, as with anything in the luxury market, is all about aesthetics and discernable features that sets it apart from low or mid-level real estate. When you incorporate high-quality photos and videos on your website, you showcase that distinction.

Plus, visual content is highly engaging, helping potential buyers visualize themselves living in a luxurious space.

4. Offer Virtual Tours of the Property

A virtual tour can do so much more than your average photo or video, giving potential buyers a truer taste of what it might be like to live in a specific space.

Not only do they eliminate the need for physical visits, but they also allow potential buyers to virtually walk through a property at their own pace without a luxury real estate agent looming over them.

Virtual tours used to be clunky, though with enhanced technology, they now provide a realistic and interactive representation of properties, giving guests 360-degree views and the ability to navigate through different rooms with ease.

5. Get the Contact of Your Potential Buyer

Having a line of direct communication in the luxury real estate market is very powerful.

It enables you to follow up with your potential buyers or provide answers to any questions they may have. It also allows you to nurture a relationship, and anyone who knows how to sell luxury real estate knows the importance of building a rapport.

Plus, once you have their contact information, you can segment them into your potential buyers’ lists and send them new listings for million-dollar homes and market updates based on their preferences, budget, and specific requirements.

In the end, you’re building a network and a referral list. Even if they don’t make an immediate purchase, you’ll still have their potential down the line.

6. Send Regular Emails With Information and Offers

With hoards of information, staying ‘top of mind’ for anyone can be difficult.

However, sending regular emails with valuable information, market updates, and high-end estate offers can keep you on the radar, reminding potential clients how much of a reliable resource you are.

When they are finally ready to make that purchase, you’ll more than likely be their first point of contact.

Explore our in-depth email marketing guide to get started.

7. Utilize FOMO

The fear of missing out — we all get it, though no one wants it.

FOMO taps deep into the psychological tendency of humans to desire what others want or have, especially if it appears to be in high demand.

Of course, using ‘limited supply’ and ‘highly exclusive’ keywords is the oldest trick in the seller’s handbook, especially when it comes to luxury properties that often have a limited supply anyway.

When people ask us how to sell luxury real estate, we tell them to emphasize the high demand and significant interest in a particular property. In doing so, you create a perception of scarcity and exclusivity, which can then generate a sense of urgency among potential buyers.

The goal is to compel potential buyers to take action quickly before the opportunity is lost.

8. Promote the Best Social Posts with Paid Advertising

We’re slowly beginning to say goodbye to the days of organic reach on social media platforms.

With ever-changing algorithms and increasing competition, real estate agents of all kinds have to use paid advertising to stay on top. The beauty of paid advertising lies in the ability to target specific buyer persona characteristics, such as demographics, age, interests, behaviors, and locations.

From setting up successful campaigns to carefully tracking performance data, social media advertising can feel overwhelming, which is why many luxury real estate agents and companies call on Mediaboom to get the job done.

9. Offer a Pretty Customization Service

The luxury real estate market is competitive, and one of the best ways to set yourself apart from other agents or agencies is by offering a pretty customization service.

Many luxury clients value customization and are willing to invest in properties that reflect their unique tastes and lifestyles.

For example, you may give clients the opportunity to customize various aspects of their home, such as finishes, fixtures, or architectural elements.

10. Boost Your Brand with Social Media

If you haven’t already leveraged social media for your branding, now is the time.

It’s one of the best avenues for connecting with potential clients and one of the top digital marketing tools for increasing brand visibility.

Of course, there’s a lot of noise on social media, which is why having a strategic and consistent social media strategy is crucial. No matter what kind of content you’re providing, it’s best to have a seasoned agency that can help manage your social media reputation.

Conclusion – Hire Now a Luxury Real Estate Agency

Learning how to sell luxury real estate requires understanding unique clientele and teaming up with the right strategists to take your marketing to the next level. Get in touch with our team here at Mediaboom to see how we can help unlock the full potential of your brand.

For a good reason, commercial real estate marketing is a hot topic. According to eMarketer, digital marketing spending surpassed traditional marketing channels for the first time in 2019.

But, how can you make your real estate company stand out from the crowd and attract clients online? And how will you know if your business marketing dollars are producing a decent return on investment? 

In order to become known in the market, you must focus on your target clients, explain that you have what they are seeking, and create trust and reputation.

What is Commercial Real Estate Marketing? 

Online marketing for commercial real estate is vital for showcasing your work and talent among competing real estate professionals. 

It can be challenging for commercial real estate professionals to know how to develop a commercial real estate marketing plan. 

There are numerous digital marketing methods to explore, including:

1. Branding and targeting must be done correctly.
2. Improve Your Website
3. Content Marketing
4. Pay Per Click Advertising
5. Marketing on Social Media
6. Email Marketing
7. Search Engine Optimization (SEO)
8. Listings & Directories for Businesses
9. Take Charge of Your Reputation
10. List Your Properties on Commercial Real Estate Portals

1. Proper Branding & Targeting

How your firm separates itself from competitors—or your firm’s branding—is a critical component of any commercial real estate marketing strategy. 

Finding strategies to differentiate your company from your target audience can also aid in attracting new and ideal clients.

How it Helps

There is no commercial real estate firm without staff, agents, and clients. Similarly, no real estate company brand exists in the absence of each employee’s brand. To put it another way, branding and promoting your practice are critical to your success.

Branding a business is achievable and enjoyable. Moreover, this branding can leave your firm stronger, nimbler, and more equipped for whatever else comes your way.

What to Do

The following are some actions you should take to build your firm’s brand:

• Develop a unique selling point: Determine what differentiates your firm and what appeals to your potential clients. Then highlight it in your firm’s marketing to develop a distinct brand.
• Determine your target audience: You should be as precise with your target audience. Few individuals will be interested if you target everyone with your outreach, and you may also offend potential clients with watered-down messaging. The most straightforward place to begin is to pause and consider what characteristics your best firm clients possess. Make a list of them and use it to create a profile of your firm’s ideal client.

2. Optimize Your Website

Your website will be the foundation of your commercial real estate marketing efforts. Almost every other channel will need to direct clients to your website before they become paying customers. So the website component of your approach must be practical.

How it Helps

SEO is essential for appearing in search results and directing organic traffic to your company. It is a robust and competitive industry within digital marketing, with entire businesses devoted just to SEO. 

Unlike directory listings or social media profiles, your website is a piece of property that you control, and it is critical for credibility. 

What to Do

Start with the basics, and you’ll be halfway there:

• Make sure your website is simple to use, easy to browse, and clear to read.
• Throughout your site, include target keywords that you want to be found for. For example, “commercial real estate firms near me”.
• Create informative content for clients, such as blog articles, to demonstrate your knowledge.

3. Content Marketing

The best SEO approach revolves totally around content in commercial real estate marketing. This is because customers are looking for more than just commercial real estate sites; they are also looking for answers to their inquiries in articles and videos.

How it Helps

Content marketing helps your company get more traffic from a larger audience searching queries about your services. Great content increases your exposure, trust, followers and, eventually, generates more leads for your real estate practice.

What to Do

Blog articles, PDFs, ebooks, videos, and even email campaigns are all examples of “content.” You may use a variety of platforms to create compelling content. Plus, educate your audience on what you do and how you can help them.

4. Pay Per Click Marketing

Pay Per Click in commercial real estate marketing includes running display ads to increase visibility and lead generation. You pay the price for each user that clicks on your adverts, as the name implies. 

PPC can be more expensive than other methods of marketing. But you will most likely get far faster results and gain a lot of valuable data in the process.

How it Helps

Investing in SEO is crucial if you want your business to expand sustainably. But the investment can take a few weeks to months (to years) to see the results of your efforts. That is why many commercial real estate firms invest in PPC and SEO simultaneously, so they can start producing leads immediately.

What to Do

To get more high-quality leads, create essential landing pages on your website and run paid ads. Because PPC can be finicky, it is vital to work with a dependable PPC professional. 

They will discover the best keywords to focus on, create your targeting criteria, and determine your advertising budget. So you can be confident that you’re spending every dollar wisely.

5. Social Media Marketing

Social media marketing is one area of commercial real estate marketing that most are familiar with. But people widely misunderstand social media marketing. 

Not all social media platforms are equal. The platforms you use will rely on your target customers and how they may compel your content on the internet.

How it Helps

Social media marketing is a kind of attraction-based advertising that can help your business get seen by potential clients even if they’re not searching. As a result, you may earn followers, create trust, and potentially attract additional customers whenever they need to hire an attorney.

Users may view and connect with your social media pages for weeks, if not years, before contacting you. Hence, you must acquire a high level of excellence so that you automatically become people’s first choice.

What to Do

Don’t publish irrelevant cat memes or pop culture stories in the mistaken belief that this will generate “interaction.” Instead, concentrate on posting content that your future clients will find interesting.

Take the time to determine what site works best for your specific audience. Next, fine-tune your method until you are consistently producing leads from social media. Then consider expanding to other platforms.

6. Double Down on SEO

Given the nature of commercial real estate marketing, SEO is the key source of organic traffic. Simply put, clients use Google — the world’s largest search engine – to identify commercial real estate firms. 

If your company isn’t on Google, it will likely be drowned out by the competition.

How it Helps

SEO  is critical because the goal is to attract new clients looking for services like yours. Therefore, ranking high in search results is one of the most effective strategies to attract new website visitors and convert them into returning customers.

What to Do

Keyword research is the core of any SEO plan. It is the process of determining what key terms your target audience uses to look for firms like yours. You can find these terms using SEO tools depending on how many searches they generate per month and how competitive they are.

Then, to boost your chances of ranking for these terms, you will carefully use these keywords across your site. Another good strategy is to utilize location-specific keywords to reduce competition and attract more traffic. 

7. Email Marketing

Many firms still doubt the strength of email marketing. However, according to the Data Marketing Association, the average return on investment from email marketing is $42 for every $1 spent. Consequently, email marketing has the highest ROI of any marketing effort.

How it Helps

Sending consistent marketing emails to your network can assist you in developing your brand and providing value to readers. Email marketing is also simple to track with commercial real estate marketing systems. 

These systems provide information such as how many people opened your email. In this manner, you’ll be able to gauge how successful your marketing efforts are.

What to Do

To get started with email marketing, you’ll need three essential things:

• Email List: Having a high-quality email list ensures that you have interested prospects who want to hear from you.
• Content: Creating high-quality content will allow you to effectively engage your target audience and compel them to perform the desired action.
• Software: The correct software helps you send your information to the relevant people automatically and on schedule. Additionally, this software will track your success rates and ROI.

8. Business Listings & Directories

A directory is a website that lists companies address, website, phone number, and more. With so many options for increasing your commercial real estate firm’s internet visibility, you may be wondering if it’s worthwhile to engage in these directories. 

In reality, these are some of the simplest and successful methods for firms to increase their web presence and obtain some valuable links.

How it Helps

Listings make it simple for potential clients to look for and hire a real estate firm. However, some directories are narrowly focused, such as those for real estate agents. 

However, the majority of the big ones are broad and all-encompassing. These platforms also provide firms with unique chances to boost their online visibility.

What to Do

Follow these best practices to be successful in commercial real estate marketing:

• Claim Your Free Listings
• Don’t Include Links to Directories
• Avoid Contracts
• Own Your Website

9. Manage Your Reputation

When it comes to the digital world, reputation is everything. 

According to one survey, 86% of people go online for local recommendations, and 78% of purchases have faith in online reviews on the same level as personal referrals.

No matter how strong or well-known you are, not everyone will have an ideal experience. Plus, a single negative review can cost you a lot of money.

How it Helps

Reputation management boosts your firms’ sales by determining what people like and dislike about the services you provide. When you understand what causes clients to ignore your services, you can make the critical changes and enhancements.

What to Do

To manage your reputation in commercial real estate marketing:

• Design a professional website 
• Claim online listings
• Encourage customer feedback
• Demonstrate testimonials
• Use tools to keep an eye on your reputation
• Make your blog and some primary social channels a priority.

10. Add All of Your Unique Listings on Commercial Real Estate Portals

While adding business directories, consider adding your listing on commercial real estate portals.

Commercial real estate portals are inexpensive to promote commercial real estate for lease or sales because they enable you to gain awareness and target an extremely relevant market.

How it Helps

As more people see your property profile, your chances of finding a buyer or tenant improve. In addition, there are loads of additional advantages to using real estate portals in commercial real estate marketing, such as the ability to inspect the property by examining its photographs.

Plus, you are given a vast number of possibilities to pick from, which is not possible with existing searches.

What to do

According to the 730 respondents to the 2020 DNA of #CRE Broker Survey, the following are the most popular listing sites.

• LoopNet
• CREXi
• Catylist
• Brevitas
• theBrokerList

Use any of these sites to add your listing on commercial real estate portals to grow your firm

Honorable Mention

Research Your Competitors

Being mindful of your competition is one of the most critical components of any marketing analysis. 

Competitive research allows you to grasp why clients choose to buy from you or your competitors and how your competitors promote their items. Research can help you develop your commercial real estate marketing plan over time.

What Are They Doing Right? What Are They Doing Wrong?

To surpass your competitor, you need to know what they are doing right and doing wrong. So you can get ideas to make your strategies accordingly. 

Here are the tips to know what are your competitors doing and not doing:

• Visit their professional conferences
• Examine industry reports
• Investigate your competitor’s website and SEO tactics
• Determine competitor’s social media marketing powers and flaws
• Examine competitor’s content marketing plan
• Do a study among your competitor’s clients, suppliers, and workers

Blend Offline and Online Marketing

According to several studies, 47 percent of businesses nowadays have an offline strategy to generate attention and boost internet traffic. Furthermore, 68 percent of companies utilize an internet marketing plan to develop brand loyalty, a typical offline marketing goal.

There are numerous ways online, and offline strategies can complement one another to increase overall advertising effectiveness. The days of placing every egg in one basket are long gone. Instead, don’t hesitate to be innovative!

Here are the most effective ways to unite online and offline marketing:

• Increase offline advertisement with an online call to action
• Help offline brand promotion with online data
• Inspire online followers to support offline

11. Local SEO

Real estate agents must incorporate local SEO into their commercial real estate marketing. According to HubSpot, almost half of Google searches seek local information, and the number should be higher in the real estate industry.

How it Helps

SEO is how your company gets found online, but you don’t need such a broad scope when you’re only appealing to a local target audience. Local SEO involves using specialized keywords and producing local content, such as neighborhood guides, to drive more virtual property walk-throughs.

What to Do

Here are some local SEO strategies to employ:

• SEO audit
• Website localization
• Keyword research for insertion into local content
• Claiming and updating your Google Business profile
• Local link building
• Getting on local directories

Successful Commercial Real Estate Marketing: A Case Study

Mediaboom proudly partnered with GFI Partners to rework its web design according to its commercial real estate marketing goals.

The Boston-based asset management and investment banking company wanted a more modern, upscale website look that better represented its commercial properties and spotlighted its 7+ years of industry expertise.

Our team spearheaded GFI’s website development and design. Mediaboom created a website displaying GFI’s multitude of projects and properties in a visually appealing style with custom elements and attention-grabbing visuals.

The new and improved GFI Partners website increased in traffic by more than 300 percent. Its target audience kept flocking back to the site, as GFI had an increase in return visitors by more than 46 percent.

Take your commercial real estate marketing to the stratosphere with Mediaboom. We’ll achieve similar results for your real estate business, so don’t wait to reach out.

Commercial Real Estate Marketing Tools

Now that you’ve reviewed our best practices, have you begun your search for a commercial real estate digital marketing tool? Here are five options for accomplishing more of your marketing goals.

1. SEMrush

Key Features

Combine more of your marketing goals into one tool using SEMrush, which offers social media marketing, PPC, competitor research, content marketing, and SEO.

• Local SEO: Build your commercial real estate presence with local SEO tools like position tracking, listing management, social media toolkit, and an on-page SEO checker.
• Content optimization: Improve the quality and clarity of your content with SEO content templates and a writing assistant.
• Link building: SEMrush will help you build backlinks with its bevy of tools, including audit tools, backlink gaps, and analyses.
• Competitor analysis: Get a leg up on the competition with SEMrush. You can study what your competitors are doing with this powerful analysis tool.

Why Use It

SEMrush’s suite of tools offers everything necessary to launch thorough, targeted, successful marketing campaigns. Your commercial real estate business could see increased virtual tours, lead generation, and conversions.

2. ActiveCampaign

ActiveCampaign enmeshes customer relationship management (CRM) with marketing automation and email marketing. The software also has tools for salespeople.

Key Features

• Marketing automation: Build simple but effective automation workflows following if/then rules. These workflows can save time on everyday manual tasks.
• Personalization: Engage potential clients with personalized communications within ActiveCampaign. You can target audience groups and segment them by every criterion under the sun.
• Email marketing: Take your email marketing further by sending transactional emails, autoresponders, targeted emails, triggered emails, or broadcasts.

Why Use It

ActiveCampaign creates omnichannel marketing experiences that combine social, text, and email channels. You’ll understand your audience better and automate more of your campaigns to reach them effortlessly.

3. Zillow Premier Agent

Zillow Premier Agent can help you connect with more potential customers and achieve their goals. This service has solutions for agents, brokers, and real estate teams.

Key Features

• Client management tools: Buyer insights, performance tracking, and client management within Zillow Premier Agent ensure you can nurture your leads and customers at the right times in the buying journey.
• Lead management: Keep track of leads in the pipeline to streamline the home-buying or selling processes. Your swift, personable service could earn you a referral.

Why Use It

Zillow Premier Agent is a tool for commercial real estate agents and companies eager to grow and better manage their client bases.

4. Matterport

Matterport comes in handy for creating 3D virtual tours of properties to showcase to potential buyers. This tool is also collaborative.

Key Features

• 3D virtual tour maker: Introduce your properties at a glance with 3D virtual tours. You can create covetable tours of new properties on the market within Matterport.
• Floor plans: Your 3D tours can produce 2D floor plans using Matterport for promoting a property for sale.

Why Use It

Matterport’s suite of unique commercial real estate marketing tools helps agencies and brokers stand out from the competition.

5. Buildout

Buildout is an enablement platform for closing deals. It’s designed to assist brokers in everyday tasks for more efficiency and a healthier bottom line.

Key Features

• Predictive analytics: Where are the most valuable commercial property listings? Buildout will browse through more than 40 million properties, using predictive analytics to suggest the ones that should be on your radar.
• Proposal generation: Spend less time on proposals when Buildout can make them for you. You only have to tweak and send your proposals.
• Pipeline visibility: Understand where customers are in the pipeline, what your earnings look like, and what your active playbooks are at a glance on the Buildout dashboard.

Why Use It

Buildout understands that brokerage involves wearing many hats and that most responsibilities don’t involve selling. The software strives to reduce the busywork so brokers can get out into the world and close more property deals.

Hire a Commercial Real Estate Marketing Company Today

Achieving your commercial real estate marketing goals requires the right tools and best practices. You also need real estate marketing experts on your side like Mediaboom.

We’ve helped brokers and businesses of all sizes execute their commercial real estate marketing ideas and increase sales, conversions, leads, impressions, web traffic, and more. Create your marketing plan with our professionals.

The logo you choose plays a crucial role in shaping your brand’s perception among potential clients. Therefore, it is essential to dedicate ample time and effort towards crafting a logo that truly embodies your personal brand, sets you apart from competitors, and leaves a lasting impression. But what makes the perfect luxury real estate logo?

A luxury real estate logo often possesses a number of key characteristics, including sophisticated typographies and color palettes, minimalist design elements, instantly recognizable qualities that distinguish it from the competition, unique imagery or symbolism that evokes luxury real estate, and consistency with the rest of the brand’s image and positioning.

In this luxury real estate logo guide, we’re going to give you everything you need to craft the perfect logo for your brand and give you a few successful examples for inspiration.

Design Elements to Consider In Your Luxury Real Estate Logo

When designing a logo for a luxury real estate company, you want to focus on sophistication and exclusivity.

Here are a few design elements to consider:

• Minimalist Design: Opt for a clean and streamlined logo design, focusing on essential elements to create a modern and timeless look.
• Colors: Incorporate black, grey, and gold tones to evoke luxury and refinement.
• Symbolic Elements: Integrate symbols that represent stability, such as architectural structures or strong foundations, to instill a sense of trust and reliability.
• Elegant Font: Choose a stylish and graceful font that complements the overall aesthetic, exuding sophistication and professionalism.

GFI Partners has an excellent example of a sleek, modern, and strong logo. This successful full-service real estate advisor turned to Mediaboom to design their website to stand out from the crowd of Northeast luxury real estate brands. Since then, their website traffic has increased by 300%.

Another excellent case study comes from MP Boston, a luxury residential property in Boston that partnered with our team at MediaBoom for design services. The company’s logo is strong, simple, and streamlined.

Learn more about how Mediaboom can help your company with our full-service logo design capabilities.

20 Luxury Real Estate Logo Ideas

1. Coldwell Banker Luxury

The Coldwell Banker Luxury logo epitomizes elegance and exclusivity with its sleek and minimalist design. The black emblem signifies a sleek and modern aesthetic, while the bold font and clean lines exude professionalism and trust. Explore their luxurious properties at their website:

2. Berkshire Hathaway

The Berkshire Hathaway logo showcases a timeless and refined aesthetic. Its use of a conservative and classic serif font combined with a deep navy blue or dark red color reflects the brand’s commitment to luxury and quality.

3. Keller Williams

The Keller Williams logo is simple and streamlined, offering the perfect aesthetic to accentuate the company’s professionalism. The combination of a clean and modern font in bright red and white is not only attention-grabbing but also creates a sense of confidence and trust.

Related articles:

• Marketing Strategy in Real Estate
• Luxury Real Estate Website Design
• Real Estate Digital Marketing Agency

4. Hilton and Hyland

The Hilton & Hyland logo is one of our favorite luxury real estate logos. Not only does the sleek, monochromatic design evoke a sense of luxury, but the way that the two H’s are shaped looks like a high-rise building. It captures the essence of architectural refinement and professionalism perfectly.

Contact Mediaboom today to see how we can help your company design the perfect luxury real estate logo.

5. Douglas Elliman

The Douglas Elliman logo takes a different approach than other companies in the luxury housing market, making use of a light blue color. It’s friendlier with its rounded design, though still uses a timeless and minimalist design.

It’s an iconic silhouette giving way to instant brand recognition, and when sat alongside the brand name, it looks cohesive.

6. Sotheby’s

Sotheby’s International Realty is synonymous with luxury and prestige, and the logo is no different. The iconic text-style logo was inspired by the brand’s art auction heritage, acting as a symbol of exclusivity and refined taste. It’s simple, tasteful, and is often put in front of a deep blue color to emphasize professionalism.

7. James Edition

The James Edition logo uses a unique and instantly recognizable shield shape. Not only does this tell consumers that the brand is strong, but paired with the sleek black and white colors, it exudes luxury and sophistication.

Couple that with the elegant font, and you have a logo that says, “We promise high-end craftsmanship.”

8. M&M Glass

Glass is a sleek, fragile, and beautifully crafted material. The M&M Glass company did an excellent job at representing those characteristics with its logo, which uses a clean and minimalist design with a sturdy yet feminine font.

The white on black exudes a sense of clarity, which is what you would expect from luxury glass installation and quality craftsmanship.

Contact Mediaboom today to see how we can help your company design the perfect luxury real estate logo.

9. Dvele

The Dvele team, which builds modern and pre-fab homes, crafted a sharp and sleek logo that showcases a minimalist and contemporary design. The use of clean lines that shape the ‘V-style’ logo is a clear representation of their company name and their commitment to modern luxury.

Beyond the triangular design, the monochromatic color palette adds that much-needed touch of timelessness.

Related articles:

• Real Estate Digital Marketing Services
• Real estate marketing plan
• Real Estate Website Design

10. Brighton Community

The Brighton Community logo embodies a sense of exclusivity and refined living.

It feels simple, clean, and inviting, using a sophisticated and minimalist design. It was clear that the company’s aim was to create a logo that captured the essence of luxury real estate, and they greatly succeeded.

11. Jeudan

The Jeudan logo might be the pinnacle of what a luxury real estate logo can be. It combines a sleek and contemporary design with an air of sophistication using black and gold colors. The way in which the two gold shapes meet at the center creates a sense of depth, much like a sturdy building on a metropolitan street corner. Paired with the lowercase font, it’s a unique mix of modern styling and trustworthy boldness.

12. Lister Buildings

Lister Buildings is a company with the goal of building sustainable homes to save the planet, and its logo couldn’t represent that any better. It uses a modern and clean design with a hexagonal shape and thin lines. In the center, coming up from the end of the hexagon, is a shape that looks like a growing tree, showcasing the company’s commitment to the Earth while capturing the essence of refined luxury.

13. Clifton Interiors

The Clifton Interiors logo might be one of the most intriguing on the list, showcasing a spiral, seashell-like shape. The company is n a mission to reinvent the railroad apartment style, and the wheel-like shape represents their ever-evolving innovation. Plus, the interplay of negative space and geometric forms adds a contemporary touch.

Related articles:

• Marketing for Real Estate Agents
• Real Estate Email Marketing
• PPC Real Estate

14. Layers Development

The Layers Development logo feels firm and simple, embodying a sense of architectural beauty and luxury. The sleek and modern design uses a minimalistic font, while the tilted ‘A’ looks a lot like a house. To us, this says, “We’re tipping the status quo and changing the way real estate development is done.” The company has a clear commitment to refined craftsmanship, and the logo speaks to it.

Contact Mediaboom today to see how we can help your company design the perfect luxury real estate logo.

15. Casa Hope

Casa Hope is a luxury rental company, and the logo radiates luxury and elegance like no other. It’s hard not to love the font choice, as it’s sharp, unique, and exotic. The clean lines and minimalist design create a sense of sophistication, while the sharp, asymmetrical letters say, “We’re doing something unique.”

16. Visual Square

The Visual Square logo is sleek and modern yet captures attention. The way in which they used clean lines and simple font yet extended the line at the end of the ‘Q’ was an interesting choice. It reflects a more contemporary aesthetic, especially with the monochromatic color palette.

For elegance and professionalism, the logo is a win.

17. Le Logge Mantova

The Le Logge Mantova logo embodies the elegance and sophistication of luxury real estate in Mantova. The use of a classic font and intricate details, especially with the white, monochromatic text, makes it feel clean and opulent.

18. Chrysler Building

Chrysler is an iconic brand name, and The Chrysler Building logo represents that legendary character with a symbol of architectural grandeur and luxury. The art deco-inspired design captures the building’s timeless elegance, while the combination of bold gold lines and a star at the center evokes a sense of opulence and prestige.

Related articles:

• how to sell luxury real estate
• lead generation for real estate agents
• real estate agent advertising

19. GTIS Partners

GTIS Partners is a company on the cutting edge of development, and the logo exudes a sense of sophistication and professionalism. It makes use of a clean and minimalist design, a silver and grey color palette to represent architectural development, and a unique long pyramid shape to showcase the company’s building experience.

20. Atholl Estates

The Atholl Estates logo showcases the grandeur and natural beauty of their luxury estate properties. The three-leaf clovers and crossed keys capture the essence of Scottish heritage and exclusivity, while the use of a classic white font atop a dark green background adds to its timeless appeal.

Conclusion

There are many unique paths to creating a logo that exemplifies luxury, and as an experienced real estate digital marketing agency that’s helped hundreds of brands reach their fullest potential, we can help pick the right path for you. If you’re looking for expert assistance in creating a captivating luxury real estate logo for your brand, contact Mediaboom’s design team.

In a field that was valued at $7,063 Billion in 2022, realtors need to get creative with real estate lead generation ideas to stay ahead of the curve. The real estate market is saturated with professionals vying for the same customer pool. However, learning how to generate leads can help distinguish your brand and nudge prospects to choose you over your competitors.

Real estate lead generation needs a clever use of effective marketing tactics in order to attract and convert potential clients into meaningful leads. Leads may be generated using either word-of-mouth referrals or sponsored tactics, and the goal is to deliver genuine value, illustrate why you’re the greatest option for prospective buyers, attract and hold their attention, and seamlessly guide them through the purchasing process. The ultimate goal is to encourage them to make an informed purchase. Real estate lead generation is an essential component of industry success.

We’ve curated a list of some effective and result-oriented real estate lead-generation ideas that will ignite your sales pipeline and get more customers through the door!

The Best 22 Real Estate Lead Generation Ideas For Your Business

Here are some tried-and-tested lead-generation strategies that will deliver measurable results.

1. Create An Engaging Website

Having an internet presence and building your personal brand can be a major boost to your business. Build a powerful and engaging website that puts your portfolio front and center with stunning visuals and ensures a positive user experience. And remember, keep the vocabulary simple to get your message across to the maximum number of people possible.

It’s an easy way to make a great first impression and show off your credibility.

If you don’t know how to elevate your brand, Mediaboom can give your website a revamp, just like we did for Millenium Tower and GFI Partners.

2. Implement Search Engine Optimization (SEO)

Did you know 92.96% of global traffic comes from Google? Use that to your advantage.

You want to show prospective sellers/buyers in locations of interest that you’re the top man for the job. So, implementing search engine optimization (SEO) is one of the best real estate lead generation ideas to try.

One of the most effective SEO tips is using keywords smartly. The right keywords can rank you higher on search engines, maybe even at the top of the page! This can enhance your brand visibility in a much more impactful way than organic content. It will further improve the quality and quantity of your traffic, generating real estate leads that can be optimized for conversion.

3. Utilize Social Media Marketing

Few strategies can boost your business like social media marketing. It’s in fact crucial to connect with your customers on their preferred platforms and leverage the user base that has the highest probability of converting into loyal clients: regularly engaging with your target audience will help you build a community that will consistently choose you over your competitors.

4. Utilize Video Marketing

Did you know that a recent survey showed that 3/4th of the participants were more likely to list with real estate agents who use video? Video marketing is one of the best real estate lead generation ideas that is known to deliver results.

With 68% of marketers claiming it gets them better ROI than Google Ads, utilizing video content marketing is a great way to attract prospects while keeping your current clients engaged. Humans, after all, are highly visual creatures, so showing your prospective buyers a property inside and out via a walkthrough helps them envision themselves in the space, thus creating an emotional connection.

5. Utilize Email Marketing

Email marketing is a highly effective form of lead generation when you already know who your target audience is.

A carefully crafted email marketing campaign can help spread the word about your real estate business, increase brand awareness, and drive more traffic to your website. You can also keep users engaged by sharing informational emails on interior decoration or calculating the market value of your property.

This is a simple lead-generating idea but it requires great attention to detail. Contact Mediaboom to take care of that for you.

6. Implement Online Advertising

Online or digital advertising is one of the most effective real estate lead generation ideas to increase brand awareness and get leads fast.

Just make sure you treat your ad like you’d treat your content. This involves customizing it to your target audience — whether it’s home buyers, investors, or “flippers” — and posting it where your target demographic spends most of their time. Don’t forget to include a call-to-action to seal the deal and get a decent ROI even with a tiny budget.

And make sure to keep an eye out for advertising trends to make maximum impact.

7. Develop A Lead Magnet

A lead magnet compels your site visitors to exchange their contact information in exchange for a free asset. This can be anything from a how-to guide to staging an open house to a house-hunting checklist — anything that provides value will work like a charm.

Lead magnets allow you to demonstrate your expertise while also boosting conversion rates, making them an excellent lead-generation tool.

8. Optimize Your Online Listings

With 90% of home buyers starting their house hunting online, having a visible presence on platforms like Zillow is crucial for generating leads. Having an online listing allows you to tap into warm leads and is the best way to make it big in the real estate industry.

If you’re unsure how to optimize your listings, don’t worry — you can contact Mediaboom for help.

Our expert team will design an appealing listing and help you establish a favorable impression of your business with an attractive description, great reviews, and striking photos. We’ll optimize your listings to highlight your attributes, giving you a leg up over your competitors.

9. Run Targeted Facebook Lead Generation Ads

Facebook has 2.98 billion active monthly users, so if you want to get real estate lead generation ideas — and turn them into leads fast — it is THE platform to dedicate your marketing budget on. It allows you to focus on specific demographics, consumer interests and behaviors, and browsing history so you can deliver highly personalized ads.

Be sure to spruce up realty-tailored Facebooks ads with these must-have elements:

• A conversational headline that informs rather than sells.
• A playful visual, like a photo or video, makes the ad super interesting.
• An attractive CTA that compels people to take action.

Targeted Facebook ads combined with high-quality lead magnets can significantly boost your click-through rates.

10. Launch a YouTube Channel

Real estate listings with video content attract 400% more inquiries than traditional forms of content. Starting a YouTube channel can be a powerful tool for generating real estate leads that convert.

Here are some types of video content you can use to capture the attention of your target audience:

• Educational videos on how to buy a house, what to expect at closing, real estate market forecasts in your city, etc.
• Videos with walkthroughs or drone footage highlight all the best features of the property.
• Community highlights give an insight into the schools, restaurants, bars, and other places of interest in the area.

11. Host Webinars or Online Events

Webinars and online events are, arguably, one of the best real estate lead-generation ideas to keep an audience engaged. They help you keep your prospects in the loop about the services you offer and allow you to market your listings directly to them.

And by letting your attendees ask you questions in real-time, you also get to build better relationships with potential buyers while strengthening your brand identity!

12. Attend Networking Events

Attending networking events will increase your chances of mingling with those who are house-hunting or know someone who is.

However, if you want to create contacts that lead somewhere, you’ll have to look beyond events full of realtors — try fun and exciting events you’ll actually enjoy, like book reading. And instead of “selling” yourself at these events, be an active participant in the conversation and only introduce yourself when asked with a power-packed answer.

13. Collaborate with Local Businesses

Joining hands with local businesses in the same or adjacent industry as you — think landscapers, contractors, listing agents, decorators — can be a great source of lead generation. It will allow you to tap into the audience of other businesses to promote your services and improve your bottom line.

For example, you can request a local business to refer their clients to you and in turn offer to promote their services when someone does business with you. You can also offer discounts to your clients to incentivize them to follow through with the other business.

14. Utilize Virtual Staging

Staged homes sell 88% faster than their counterparts and for 20% more by allowing prospects to envision what the house looks like. And with virtual staging, your clients don’t even have to visit it in person!

However, not all staged homes will be a hit with your target audience. So, if you want to get value for money and great real estate lead generation ideas let Mediaboom take the lead. We’ll help you virtually stage properties that are just as attractive and appealing as physically staged ones but at a fraction of the cost!

15. Offer Valuable Content Through a Blog

An informative blog that offers solutions to common concerns of buyers and sellers will help create brand awareness and establish you as an authority. It will also increase your visibility in the digital marketing landscape.

Here are some great ideas to try:

• A guide to buying your first home
• Housing trends
• Local zoning changes
• Mortgage rates
• Lifestyle posts

Make sure your marketing strategy focuses on keyword research as it can help your business stand out and generate more traffic.

16. Leverage Customer Testimonials

The latest consumer survey revealed that 49% of people trust reviews as much as personal recommendations.

That’s because it’s a type of social proof that gives credibility to your business.

So, if you want to build trust and credibility, bank on the power of testimonials. Display reviews and testimonials on the landing page to hook your audience, and you can even add case studies to build brand awareness and convert more prospects into paying customers. This is one of the most useful real estate lead generation ideas out there.

17. Offer Free Consultations

By offering free consultations, you bring new clients in, so it acts like a lead magnet. It allows people already in the buying/renting cycle to engage directly with your business and benefit from your expertise without the monetary barrier holding them back.

It presents the perfect opportunity to build relationships with your prospects and give them the push they need to convert a “maybe” into a resounding “YES”!

18. Host a Podcast

The number of weekly podcast listeners in 2023 reached 90 million in the US alone — think of the impact it can pack on a global scale! Use your expertise as a realtor to carve yourself a slice of the popularity pie by giving your audience access to valuable information, such as:

• Green building practices and other sustainable initiatives in real estate.
• Improvements or developments in the city and how it impacts the residents.
• Home improvement ideas backed by stories from homeowners.
• Tips for managing rental properties and creating attractive leases.

Showing how to navigate the tricky waters of the real estate industry draws people in, motivates them to act, and establishes your reputation. Hosting a podcast could also turn out to be one of the more effective real estate lead-generation ideas today.

19. Implement Retargeting Campaigns

Retargeting campaigns target bounced traffic — people who have already visited real estate websites and indicated an interest in the services but have never taken the plunge. Retargeting ads are one of the best ad types to experiment with, as they can perform 10x better than a regular ad (display).

For example, you can use Facebook ads to introduce new properties in your portfolio and showcase your most popular offerings, keeping your business on top of prospects’ minds.

If you want to further explore this option, contact Mediaboom to see whether this marketing strategy is for you.

20. Conduct Targeted Direct Mail Campaigns

Targeted direct mail campaigns, such as brochures and postcards, are powerful promotional tools that allow you to reach your ideal customers.

This marketing strategy is well-received, with 90% of people (millennials) saying they find it reliable. It’s one of the best real estate lead-generation ideas to spread brand awareness and persuade the recipient to take the desired action.

21. Create Local Community Partnerships

As a realtor, it’s important that you have a network outside your industry. Take the time to meet and connect with the people in your community and connect with local businesses.

Get familiar with the problems and work together to dissolve their pain points to create goodwill and acceptance. It will establish you as a valuable touchpoint and an authority, so if someone in the community needs real estate services, they’ll reach out to you.

22. Implement Referral Programs

Referred customers tend to be approximately 25% more profitable and have a 37% higher retention rate.

And the best thing is that you don’t need a referral program to tap into this — simply offer stellar services and let your work do the talking!

Here’s an idea: Host a housewarming event when your client closes the home. It will help them associate you with one of the best memories of their lives and anchorage them to promote your business to their friends and family.

Hire A Real Estate Agency To Witness Top-Tier Growth

Real estate lead generation ideas can help you distinguish and promote your business, translating to significant profits.

But lead generation can be a tricky area to work through. Eliminate the guesswork with Mediaboom.

Our experts will use research-based lead generation strategies to generate tons of traffic to your real estate websites and help you connect with your target audience to make better sales.

To know how reach out to us today!

Keeping up with the busy real estate market means real estate digital marketing can take the backseat. Up to 69% of realtors have a website, but many report their site is up to 5 years old.

If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads.

What is real estate digital marketing?

Real estate digital marketing refers to the strategic application of various online marketing techniques, specifically tailored for the property industry: this process leverages digital tools, such as search engine optimization (SEO), digital advertising, content marketing, and email campaigns in order to attract, engage, and convert potential homebuyers or tenants. The main goal is to increase online visibility, drive targeted traffic to a real estate website, and ultimately facilitate property sales or rentals. A proper strategy connects real estate professionals with their desired audience, fostering relationships and guiding consumers through their property journey.

To create a real estate marketing strategy, you need to optimize your website for conversions.

Once your user-friendly real estate website is up and running, you can generate targeted traffic toward it.  Read this guide to discover how to generate relevant traffic to your real estate website.

The main components of digital marketing in real estate:

To craft an impactful real estate digital marketing strategy, it’s essential to gain a firm grasp on the following key components. With these elements under your belt, you’ll be poised to navigate the digital marketing landscape with ease and confidence.

1. Web Design

In the modern day, it’s not enough to simply have a website. Your real estate website should have a dual focus on generating new leads and providing useful information. Modern real estate websites have SEO-optimized landing pages and form fills to collect leads. A good website is also optimized for mobile. While potential homebuyers scroll on their phones, they should have a responsive experience on your website. You wouldn’t want a slow loading speed to prevent them from providing contact information or signing up for an open house.

Creating an accessible and attractive website is a big undertaking. Hiring a real estate digital marketing agency can make it easier.

Contact us for assistance in redesigning your real estate website.

2. Email Marketing

Email marketing is a universal method to reach homebuyers with an impressive ROI. After all, most people check their email every day. Real estate professionals have an element of control on their side when creating an email campaign. You can segment users based on their behavior. Passive buyers who gave you their contact information at an open house should get different emails than someone who told you they’re actively searching for a home.

Remember, an impactful email campaign is all about sending the right message, to the right people, at the right time.

3. Social Media Marketing

Social media marketing is an ideal avenue to reach your local real estate market. Reach users who are considering buying a house soon on platforms they visit frequently like Facebook, Instagram, LinkedIn, and more. Create engaging posts to get people talking in your local market. Join local groups and network with other businesses to get your name out there as well.

Don’t forget to utilize the power of hashtags and location tags in your posts to attract a local audience. Moreover, regularly interacting with your followers, responding to their queries, and acknowledging their comments can help build a loyal community around your brand.

4. Video Marketing

The popularity of apps like TikTok illustrates how much consumers adore watching videos. Video marketing using apps like TikTok or your own proprietary video content supplement your real estate digital marketing strategy well.

Creativity with storytelling is rewarded with video. Use video content to explain common pitfalls new homebuyers face. Video marketing can also be used to create interactive property tours to share on your social media platforms as well.

5. Content Marketing

You likely already know that content is king in the real estate business. Enticing information and property images help get eyes on your business. Get to know your target audience and what content they like to see. Show images of properties but also post intriguing infographics about the current real estate market. Informative, entertaining, and promotional content all make for an engaging content marketing strategy.

A holistic real estate digital marketing strategy requires content marketing. If you need assistance auditing your current strategy, contact Mediaboom.

How can you boost the results of your digital marketing strategy?

Once you’ve nailed down the main components of your real estate digital marketing strategy, it’s time to fit in some specifics. Use these strategies to improve your overall strategy.

6. Specific landing page

An optimized website supports digital marketing efforts, but specific landing pages bring your site to the next level. Specific landing pages are excellent conversion tools for your digital marketing strategy.

You may create a digital Facebook ad that entices people to click with the CTA “learn more” about a property. The ad then links directly to a specific property landing page that gives the user something to do. The page might briefly explain where your real estate office services are with the form submission. Your potential customer has expressed interest, and now the form fill entices them to contact you and convert.

Creating detailed real estate landing pages takes practice. If you need to hire a real estate digital marketing agency, contact us.

7. Pay-per-click advertising

In the digital marketing sphere, the technique of pay per click advertising, where advertisers pay a fee each time one of their ads is clicked, is commonly identified as search engine marketing… As your potential customers type their inquiries into a search engine like Google, your digital ad can appear at the top of search results. If they choose to click to learn more, you only pay per click. Search engine marketing is a method to generate awareness and consideration of your real estate business among a targeted audience. Boost traffic to your website through clicks. Bid on relevant real estate keywords to instantly generate leads from homebuyers looking for answers to their inquiries.

8. Social media advertising

Social media advertising is a method of creating targeted digital advertisements for your target real estate audience. Platforms like Facebook, Instagram, and more feature their advertisements as sponsored posts on users’ newsfeeds. Use targeting like “recently got married” to find users in your area who may be looking to buy a home soon. Create engaging advertisements with high-quality images and videos of properties to generate traffic to specific landing pages on your website.

9. SEO Strategy

SEO is the process of optimizing your website to rank higher on search engines. Establishing a robust search engine optimization strategy helps you build authority among potential homebuyers in your area. By creating relevant backlinks and optimizing your website for high-traffic real estate keywords, you help build a reputation for your real estate agency.

Creating authority on search engines takes time and expertise. Our real estate digital marketing agency can help you rank higher on search engines.

Contact us for a specialized real estate SEO strategy.

10. Blog post

Blog posts are long-form answers to users’ queries to improve SEO. You can blog on your website to help build your brand as an authority on questions related to your brand. You might start a blog on local happenings in the real estate market where you sell. As potential customers make weekend plans in their desired neighborhood, they notice your blog posts and see you as a possible realtor to sell them their dream home.

For instance, consider the successful strategy employed by Sotheby’s International Realty, a renowned luxury real estate brand. They maintain a comprehensive blog called “Luxury Real Estate and Lifestyle,” which features information about luxury properties worldwide, real estate market trends, and lifestyle articles about art, design, and travel. This engaging content positions them as a trusted authority in the luxury real estate market and keeps potential clients coming back for more, increasing the chances of converting them into buyers.

11. Create a virtual tour

In our digital age, photos don’t always cut it for customers. Offering a virtual tour allows potential homebuyers to view properties on their own time. Use software to create 3D tours of your properties on your website. Customers can visualize the space and make an informed decision to come to see the property in person.

For example, the luxury real estate company Coldwell Banker Global Luxury provides comprehensive 3D virtual tours of their premium properties. This innovative approach not only lets potential buyers explore homes at their convenience but also adds an immersive element, which often leads to more in-person visits and successful transactions.

12. Implement a live chat

If you ever wished you could clone yourself to always answer your customers’ questions, live chat comes close. Implement a chatbot marketing strategy on your website to answer customers’ questions around the clock. Program the chatbot to answer predefined questions and retain information customers give them. This lead generation tool allows you to always maintain availability and gain access to important customer feedback and contact information.

What are the main KPI to monitor in digital marketing for real estate?

Creating a real estate digital marketing strategy is the first step. As the data comes in, it’s critical to monitor the analytics of your campaigns. Analyze the following key performance indicators to measure the success of your digital marketing efforts.

Cost per click (CPC)

The Cost-per-click metric reveals the actual cost of each click in your pay-per-click (PPC) advertising campaigns. It is critical to create a lead bidding strategy because it allows you to set a maximum CPC price. Monitoring your CPC is critical for cutting marketing costs. By comparing it to your conversion rates, you can ensure that your marketing budget is being spent wisely, optimizing returns without paying too much per click.

Clickthrough rate (CTR)

Clickthrough rate is a simple calculation of the number of clicks your ad receives divided by the number of impressions it received. Depending on the platform you’re using, you should research the typical benchmarks that real estate advertisements receive. This ratio helps you determine if your ads are compelling people to click once they see your advertisement. Remember, the higher your CTR, the more engaging your ad is. So, keep an eye on it and tweak it as you go along.

Cost per action (CPA)

Cost per action is a calculation of your marketing costs divided by the number of actions you’ve received. This ratio determines your cost per action. Why should you care? CPA helps you determine whether you’re getting your money’s worth. It all comes down to price. Are you spending a lot of money and only getting a trickle of conversions? Then you should reconsider your strategy.

Hire now a real estate digital marketing agency

Looking to conquer the real estate digital world? It’s no walk in the park – it demands a mix of strategies spread across different platforms.

If you need assistance with your online presence, our team of savvy real estate digital marketing experts will help you take your efforts to the next level.

Reach out to Mediaboom  – your digital success is just a click away!