Paid Advertising for Private Equity Firms

Paid Advertising for Private Equity Firms – Reasons You Must Try It

By: Frank DePino | April 27, 2021

Are you a private equity firm looking for the most effective digital marketing and advertising strategies?

Or maybe you are wondering if paid advertising is the right solution for your business.

Either way, you are in the right place, as this post will give you a comprehensive insight into how paid advertisement solutions can help your private equity firm.

How can private equity firms utilize paid advertising?

Most private equity firms have focused their marketing efforts on conventional strategies such as printed marketing material, public relations, and a simple website. However, private equity firms can use paid advertising to drive more website traffic, increase brand awareness, and convert website visitors into clients.

private equity paid traffic

Why Paid Advertising

Paid advertisement allows you to find the platforms where your target audience dwells.

The next step is to put your business in the spotlight by showcasing the ads in the right places. Moreover, the paid advertisement also allows your private equity firm to work within your budget and still achieve desirable results.

You will be surprised that paid advertising for private equity firms does not require a considerable budget for quality lead generation.

This is because building a quality brand image of your company and finding the next clients is not about volume but value.

So let us dive right in and find out how paid advertising can help your private equity firm generate measurable leads.

3 Reasons You Need Paid Advertising for Private Equity Firms

As a modern-day private equity firm, you cannot simply rely on relationships and referrals.

Businesses are moving towards digital advertisement because it offers powerful tools to provide an added advantage to your ad campaigns.

If you do not take this leap, you are prone to losing a competitive edge in the market. Let us look at why paid advertising is a must for private equity firms.

1.      Driving More Website Traffic

Paid advertising improves your lead generation by driving constant traffic to your website.

This allows your business to showcase the products and services on the right platforms without sounding too salesy.

This helps you improve your brand’s visibility and targets only potential consumers looking for specific products and services you offer.

Paid advertisement is one of the most effective digital marketing strategies to boost quality and consistent new traffic to your website.

The more potential consumers landing on your website, the better your lead generation rate will be.

This will result in giving you more opportunities to convert these leads into consumers and generate more sales.

2.      Increasing Brand Awareness

Is your equity firm struggling with establishing the right marketing campaign?

Well, worry no more because paid advertising is one of the most straightforward means to deploy a marketing campaign for your business.

The core purpose of any advertisement campaign is to attract a new audience, turn them into consumers, and build a more profound, long-lasting relationship with them.

Therefore, all you have to do is conduct some research into where to find your audience and then promote your private equity firm according to your prospects’ needs.

increase private equity brand awareness

There is no point in advertising on every platform and expect to gain an audience.

This can work; however, it is going to cost you a lot of time, energy, effort, and most of all, MONEY. In comparison, paid advertising for private equity firms will allow you to shoot the arrow right on the bulls-eye.

This strategy will also help you increase your brand awareness by reaching clients that are already interested in services similar to yours.

All you need to do is connect with the consumer’s demands and offer them quality products and services.

The above-mentioned visibility factor will allow your private equity firm to create a brand image with little to no time and effort.

Most importantly, you will be putting the money where your mouth is to help your business rise to prominence amongst the competition.

3.      Converting Website Users to Clients

Paid advertising for a private equity firm can help generate qualified leads and boost sales for your business. The goal is to help you entice the right prospects, direct them to your website, and complete the desired call-to-action (CTA).

The math is quite simple; the more interested prospects click on the paid advertisement and land on your web page, the better are the chances for you to convert them into consumers.

However, you will also need additional digital marketing tactics to make this possible.

These include search engine optimization (SEO) by using the right content and message.

This will help your paid advertising appear amongst the top results whenever a user searches in your locale.

Once you deploy this strategy, you will start seeing the results within the first couple of months. Using Google Paid Ads, you can see results as early as within the first seven days of using paid advertising.

However, the key is to know exactly which platforms work best for your private equity firm’s advertising campaign.

Therefore, it is best to invest wisely in select paid ad services on various platforms and see which ones generate the most leads for your business.

This will help you explore various platforms without wasting a lot of finances.

That said, whichever platform you use, the good news is that they are all relatively cheaper than traditional marketing advertisements.

5 Types of Paid Advertising

You can run paid advertising for private equity firms on some of the world’s most popular platforms. These platforms allow you to use their pay-per-click (PPC) price plan. This way, you only pay when a user clicks on the ads.

Moreover, it also allows you to stay within your budget limits as you can set how much you are willing to spend on each ad campaign.

So let us look at various ways you can use paid advertisement for private equity firms.

1.      Google Search Ads

Google search ads have always played a significant role in the promotion of any business, and can play a large role in private equity paid advertising as well.

You can bid on keywords and phrases related to the services  that your private equity firm offers – and show up on the first page of Google immediately.

You can drive users to a highly optimized landing page that will convert users.

2.      Google Display Ads

Google Display ads are another service by Google to help you promote your private equity firm business to the target audience.

By displaying your ads to people when browsing online, checking their Gmail inboxes, watching YouTube videos, or using their mobile apps and devices.

Did you know that Google Display Network gives you access to 90 percent of the Internet users on a global scale?

This means giving your advertisement campaign a stage to reach millions of potential consumers via news pages, websites, and other Google partnered services.

private equity remarketing

3.      Remarketing

Remarketing can help paid advertising to connect with qualified leads.

This digital marketing strategy allows you to engage with the target audience who has previously shown interest in your products and services but never completed the transaction.

Remarketing allows you to contact online consumers who previously interacted with your private equity firm via your mobile app or website as well.

The primary goal of this strategy is to display your ads to these already interested clients without sounding salesy.

If your timing is right, some of them might turn into clients this time over.

Some of the benefits of remarketing include:

  • It will improve your brand recall, i.e., keeping your private equity firm fresh in the minds of the potential consumers.
  • As previously interested consumers return to your website, it will improve your conversion rates
  • It improves the relevancy of your paid advertisement campaign. This happens by retargeting the audience that already knows your private equity firm and the products and services you offer.
  • You do not have to invest a lot of time and money into remarketing paid advertising.

Email marketing is one of the most well-known modes of remarketing.

This does not refer to some random spam emails but contacting previously interested consumers because they signed up for your newsletters or promotions.

Because these clients gave you permission to contact them, it is a great way to boost your sales and build consumer relationships.

You can use paid email campaigns to send out emails to your subscribers.

4.      Video Ads

You can use videos as paid advertising for private equity firms.

It would allow you to engage with the target audience and strike an emotional chord with them. There are several types of video paid as that can help you achieve this goal.

For example, you can use informational videos and educational tutorials on how-to-do things.

Video ads are getting increasingly popular because they avoid the blatant form of traditional advertising and do not sound too salesy. 

However, you have to ensure that you produce well-thought high-quality content while using the right platforms. YouTube is one of the most ideal platforms to run paid advertising for private equity firms.

YouTube plays your paid ads before the video starts and even as interval ads during the videos.

This allows you to connect with potential clients in a memorable and unique fashion without being a nuisance.

There is a lot you can do with paid video advertisements, such as:

  • Deliver a personal message
  • Share your private equity firm’s expertise with the target audience
  • Record yourself explaining how your products and services can enhance the lifestyle of your clients. Etc.

5.      Social Media Ads

Did you know that social media allows you to use their paid ads service to showcase your brand and boost sales?

Social media ads, also known as social media targeting, serve private equity firms as the best social networks to promote their products and services.

The best part is that you can align your paid advertising based on user demographics.

This means you can opt to display your ads to a certain type of target audience based on their age, location, profession, interests, etc.

Social media ads are one of the most popular digital marketing strategies. 28 percent of the consumers using social media ads as the primary source to find new products and services. As a private equity firm, you can use this to increase your conversion rate with the lowest acquisition cost.

All of the world’s major social media networks, including Facebook, Instagram, LinkedIn, Twitter, TikTok, and Snapchat, allow private equity firms to use paid ad services.

You can either use an organic form of advertisement where all consumers can see the paid advertising for private equity firms.

On the other hand, you can target specific clients based on demographics that you wish to showcase your business.

We Can Help

If you are a private equity firm struggling with lead generation, you can seek assistance from experts.

Mediaboom has been helping private equity firms in developing and deploying the best-paid advertisement campaigns. Our cutting-edge digital marketing strategies can help build the most cost-effective paid advertisement for private equity firms while boosting their conversion rate and sales immediately.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.

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