The banking industry has been around for a long time – and so have their websites. Some banking websites have been stagnant for years, while others are progressing ahead with new design websites with superb functionality that engage users, increase brand awareness and convert prospective clients.
Below is a list of 25 of the best bank website designs you must see.
KeyBank, a KeyCorp subsidiary, is a Cleveland, Ohio-based financial institution and regional bank. Their branding is simple yet effective: a key for their logo, that appears on their homepage and every subpage, and a cohesive, bold color scheme of red, gray, and white.
Wells Fargo’s website is responsive and makes it easy for the customer to navigate on all devices. Making sure people can easily navigate your site on all platforms is always important.
Alliant’s bank website design makes use of the circles from their logo throughout the site by using overlapping circle elements to having a rounded design for their buttons.
Guilford Savings Bank’s website utilizes their brand colors well throughout the site in not only in page elements but in their photography as well. Their imagery also features GSB related content that adds a more personal touch to their site.
BBVA’s website combines professional photography and vector graphics that creates a professional but approachable feel. Their use of blues and overlays adds contrast and gives a clear message of what their brand is.
Santander’s brand is simple and to the point. The entirety of the site is mostly on white which lets their red pop and be the main element throughout.
7. LIBERTY BANK
Liberty Bank’s site is a little different from what you normally see. They use a left aligned menu instead of having the navigation at the top. This can be an interesting approach to bring something different to your site.
A simple site for a simple bank. Their site uses great graphics and utilizes white space well making the site easy to navigate but also visually appealing.
Live Oak Bank’s site is dynamic and utilizes different elements well that brings energy throughout. Not only do they make use of the their green and purple in their copy and icons but also add a gradient of the colors to their imagery as well. This helps the brand feel cohesive and helps promote their branding.
Byline’s site uses darker elements in their site which is different from the other light and airy sites we previously saw. Using black and white photography at the beginning of each page helps make their orange pop and creates a professional and serious feel.
Mizuho’s site is visually stunning and intrigues you right away with the use of a full screen video. This use of full width imagery is seen throughout the site as well as continuously using rectangular callouts.
Season’s bank website design is approachable from the start with their use of outdoor photography and neutral color palette that ties the whole brand together.
Huntington’s website is bold and fun. Their brand is cohesive by using their green throughout the site as well as utilizing their icon from the logo as an element throughout.
14. GATEWAY BANK
Gatweway Bank’s website makes a great use of a video and stunning photography throughout their site. Their brand’s color scheme is neutral with a pop of rusty red that makes the website feel fun yet comfortable.
15. FIELD & MAIN
Field & Main’s website makes use of their icon from their logo throughout the site, applying it over photos and using it as an element behind text. Their site is also easy to navigate with their use of white space and simple photography.
16. FIRST HORIZON
First Horizon’s website applies the brand’s blue throughout the site making it a dominant element all over. Along with using their blue, they consistently use grid elements that helps organize information but also adds an extra detail to the page.
Webster bank site is simple and sleek. They use their brand colors sparingly along with black and white photography that help their colors pop.
VTB’s website is simple yet intriguing. The information is straightforward and easy to navigate but with their use of animations as you scroll really bring life to this site.
Disover keeps their website simple yet makes use of out of the box elements like overlapping graphics, adding subtle animations. They also use their brand’s orange as more of an accent then a dominant color that helps keep the site feel clean yet energized.
Afrasia’s bank website design certainly makes an experience when you visit. They utilize scroll animations throughout while encasing the design into a white border that stays while you navigate.
21. CHARITY BANK
Charity Bank’s website use of full screen imagery and elements that lets you immersive yourself into the page. Their fun use of colors ties back into their brand and to represent the charities they give back to.
22. TD BANK
TD Bank’s brand’s green a dominant throughout their site, making use of the color as much as they can without making it overwhelming. TD Bank keeps it simple and to the point with no excessive elements, just simple imagery and iconography.
23. VISTA BANK
Vista Bank’s website not only uses video elements on the welcome screen but through the site as well to better illustrate who they are as company. They utilize video well as design element but also as a way to better provide information to their clients.
Salem Co-Operative’s brand is fun and professional. Their brand colors compliment each other well and helps add contrast to their site. Along with using their brand’s color scheme dominantly throughout, they use full width components that really make the website feel full and utilized to its full extent.
Community Sector Banking’s website also using a left navigation bar that helps their site stand out and easy to navigate. Their use of gradient’s, overlays and brush strokes makes their site feel cheerful and fun. Adding these simple elements helps better represent who they are as company and who they are as a brand.
Update Your Bank Website Design
If your bank does not utilize the traits listed above, then it is time to consider a refresh. Making updates to you website will help help you in a multitude of ways such as increasing brand consistency, converting prospective clients,
By: Frank DePino
Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.