Financial Advisor SEO – Turn Google Into Your Top Salesperson

Financial Advisor SEO is the practice of optimizing a financial advisory website to ensure that it appears high in the search results supplied by the major search engines…

Before the internet, everyone had pretty much the same approach to finding a financial advisor. You asked around. 

The recommendation of a trusted expert was money in the bank. However, modern lead generation for financial advisors is the art of scratching Google’s back. 

In this article, we’ll break down how to scratch Google’s back and turn the world’s largest search engine into your best salesperson!

How Can Financial Advisor SEO Benefit Your Company?

Financial Advisor SEO is the practice of optimizing a financial advisory website to ensure that it appears high in the search results supplied by the major search engines when a  prospective client searches highly relevant keywords. 

What does Google “really” want? 

Search engines are an odd business when you think about it. What do they sell? 

The information they provide is free and available to anyone with access to the internet. The information available on the internet is the ultimate commodity. There is more of it than anyone could ever consume, and the supply is ever increasing.

Search engines sell the act of a search. The customers for that search are the companies paying for ads on the search results page.

To have a product to sell, the search engines need to induce consumers to enter searches. To do that repeatedly, the consumer must consistently find the information they are seeking quickly and easily.

seo for financial advisors

What Google wants from all the websites in the world is answers to queries organized in a fashion that makes it easy for the search engine to find and present relevant responses to user queries. 

The better your website does that, the higher the search engines will rank you. 

Google ranks based on, 

  • The relevance of the website to the query
  • Quality of the content
  • Usability of the webpages
  • Context and settings

Search Engine Optimization for Financial Advisors is optimizing your site for those four search engine ranking factors. 

Let’s break them down into two broad types of SEO, On-site and Off-site and discuss how to optimize these four factors in each of those contexts. 

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On-Site Financial Advisor SEO

Relevance 

On-site, search engines judge the relevance of your site to a given search query by matching the keywords in the search query to the words on your site. The factors that influence your perceived relevance are,

  • How closely do words and phrases on your site match the words in the search query?
  • How frequently does your site repeat the words in the search query?
  • How important are those words to your site’s overall content, e.g., appearing in headlines or only within paragraphs?

Optimization of a site for those three factors is called Keyword Optimization. 

Keyword optimization for financial advisor SEO begins with identifying the search terms your ideal clients would most likely use to find a financial advisor.

At Mediaboom, our financial advisor clients typically ask us to identify keywords and phrases that signal a customer nearby geographically, currently in the market and interested in a specific specialty. 

financial advisor seo strategy

For example, “best financial advisor for retirement in Boca Raton” is a so-called “long-tail” keyword that would self-describe the ideal customer for a retirement specialist in the Boca Raton area.

A quick aside, long-tail keywords, keywords or phrases with multiple modifiers or descriptors are usually less competitive and better quality keywords than more “short-tail” keywords. 

“Best financial advisor for retirement in Boca Raton” will have lower search volume but much less competition than, for example, “financial advisor,” and such searchers are probably higher-value prospects.

Identifying the perfect Keywords to support your financial advisor SEO efforts is part science and part art. 

Our SEO team offers this advice for those trying to go it alone, start by describing your ideal customers, strip out demographic identifiers. The remaining modifiers will be psychographic modifiers describing your perfect client. 

Some businesses see identifying demographic data in a search string. A person searching for a personal trainer might search for “best personal trainer in my area for expecting mothers.”

In our experience, financial advisors rarely see that kind of information.

Let’s take an example. 

seo for financial services

Suppose your ideal client is a senior executive over age 55 with over $1 million in net worth seeking a financial advisor to manage his or her investment portfolio with the objective of early retirement.

The demographic data in that description includes “senior executive,”  and “over age 55.” 

It would be odd for such a prospective client to search for “best financial advisor for senior executives over 55.” 

It could happen. But the search volume is probably too small to optimize your site around. 

On the other hand, the search string, “best financial advisor in my area for early retirement” is more likely. A financial advisor with a specialty in early retirement would do well to optimize at least part of their site for that search phrase. 

Tags and Meta Data

Another piece of financial advisor SEO for relevance is ensuring the proper tags are in place.

Tags are invisible pieces of HTML on a site or page placed precisely to help the search engines understand better the content. 

search engine optimization for financial advisors

Search engines evaluate tags before analyzing actual content to determine the relevance of a page or site to a given search query. 

Common tags are;

  • Title Tags – a title tag is a short descriptor in the header of a web page that tells the search engine about the subsequent content section.
  • Meta description – also, in the header, describes the content of the page in more detail.
  • Alt tags – Alt tags are tags attached to photos and other media that tell search engines about the media’s content.

Sitemaps

Another piece of the relevance puzzle for search engines is the site map. A sitemap is an XML file that does not display anything to the average user but is read by search engines. The sitemap tells the search engines about the structure of the site.

Search engines rely on site maps to determine what pages to index and help prioritize the relevance of a site’s content. 

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Quality of the Content

Search engines pay attention to stats like “time on page” and “bounce rate.” 

Low-quality content that does not deliver helpful, highly-relevant information is quickly un-ranked and hurts the website’s overall rank.

If you want to optimize your site for search engines, your content needs to deliver value and speak directly to the query. Click here for a deep dive from our team on the importance of content marketing.

Google specifies that its search ranking includes a “freshness algorithm” explicitly. 

The days of “set and forget” content are over. 

Google’s definition of quality explicitly includes the age of the content. 

Expect to renew time-sensitive content at least annually. 

Usability of the Webpages

We’ve all experienced seeing a search result that appears to be the perfect answer to our query only to have the page fail to load or take forever. 

Search engine companies know this detracts from the user experience and are placing increased emphasis on usability. 

seo for financial website

Financial advisor SEO now must include highly technical considerations like,

  • How a page appears in different browsers,
  • How fast does a page load, and
  • Is the site/page optimized for different devices, including the highly important smartphone segment?

Google provides free tools to help web designers understand how well their sites perform. 

If you’re curious about your site, check out PageSpeed Insights and Webpagetest.org

Performance optimization cross-platform and cross-technology is well beyond the scope of most site designers.

Context

When search engines refer to context, they are mostly talking about geographic location and search history. 

If a user in Los Angeles searches for “financial advisor near me,” the search engine knows to prioritize search results specific to LA. 

We’ll discuss shortly off-site financial advisor SEO strategies to make sure the search engines know your business’s location. 

On-site, be sure to mention your location when it makes sense in context.

The other piece of context is a user’s search history. While it may seem you can do little in this area, you can have quite a bit of impact. 

Search engines track the sequence of users’ activity on your site. 

By creating engaging content that naturally flows from one topic to another, you alert the search engines that those articles and concepts are related in the minds of your site visitors. 

Off-Site Financial Advisor SEO

At Mediaboom, we make sure our clients off-site SEO follows through with giving the search engines what they want. 

Relevance

Search engines take clues to a site’s topical relevance by mapping what other pages and sites link to that site.

If well-regarded sites discussing financial advisory services link to your site, the search engines get the message. 

Context

The other area where off-site financial advisor SEO is crucial is helping provide geographical context. 

In Google, whenever a user searches for “financial advisors’ or “financial advisors near me,” the first search results that they will see after paid ads is a map showing financial advisors literally near the user. 

For your financial advisory firm to appear on this map, you must claim your business.

google my business for financial advisors

Fortunately, Google’s made this pretty easy. 

Go to Google My Business and click on “Manage Now.”  You’ll be walked through a process to confirm that you are your business owner or an authorized representative. This allows you to “claim” your business and thus show up on the Google search map results.

Make sure to complete all of the data requested by Google My Business. Our experience is that Google ranks higher businesses with a complete My Business profile. 

See It In Action

At Mediaboom, we’re experts in digital marketing for Financial Advisors, including Financial Advisor SEO. 

Visit our case study to learn how we helped Pension and Wealth Management Advisors in Waltham, MA increase their online traffic by over 201% and GSB Wealth Management in Guilford, CT, increased their traffic a staggering 601%. 

Imagine what a 600% increase in prospects could do for your financial advisor business! 

Reach out today to talk to one of our experts.

Medical Marketing – How To Grow Your Practice in a Digital World

The days of phonebooks are (mostly) gone. Nowadays businesses and medical practices all rely heavily on the power of marketing to get new customers and patients in the door. It is no longer enough to be an experienced, affordable, quality practice because without marketing, no one will know how to find you. 

Why is medical marketing so important? 

Medical Marketing is about building relationships within the community and expanding your digital footprint in order to expand your network and number of patients. It is about showing the public the quality of your practice while being personable enough to generate trust. 

The first thing to understand about medical marketing is that it is not the same as advertising. Whereas advertising is about putting up billboards and ads in order to get your business info in front of people, marketing is more interactive.

It is also on-going; it is not enough to put up a website and be done with it. Rather, marketing requires maintaining a website that will rank on Google and therefore generate new leads.

If this sounds confusing, don’t worry! This article will cover the following:

  1. Different forms of marketing & why you need to market your medical practice
  2. The basics of SEO and generating website traffic
  3. Examples of good marketing, including the benefits of SEO and quality website design
  4. Types of marketing, including website marketing, social marketing, and content marketing

Using Your Website to Reach an Audience

A well-designed, easy to use website is Step 1 of medical marketing. According to a 2018 Customer Experience Survey:

  • 80% of respondents reported using the internet to make healthcare-related searches in the past.
  • 63% of responders said that they chose one provider over another because of a strong online presence. 
  • 45% of patients prefer using digital methods to book an appointment
marketing for medical practices

The patient journey begins online, so medical practices need to be online in order to meet the growing demand for digital access to providers.  

How often do you hear someone say “just go to the website” or “it’s all on the website?” Your website does not necessarily reach customers on its own, but it does provide a place where you can store information to present to potential patients. Once you have a website established, then you can begin to find an audience through other streams and refer them back to the website for more information. 

When we talk about medical marketing, there are 3 main goals behind every marketing campaign: target new patients, reach your target audience, and convert website users into patients. These can be accomplished in two ways through your website: community involvement and SEO. 

The Role of Community Involvement in Medical Marketing

What does “community involvement” mean exactly? 

In short, it means reviews and social proof. When a patient is satisfied with their care, they may go online and leave a positive review either directly on your website or on another platform like Google or Yelp. When others see a positive review from a member of their community, they will be more likely to show interest in the practice or even book an appointment themselves. 

Social proof is very similar. This is when a patient is very satisfied with their care or their procedure and they go online to show it off. For example, patients may post selfies showcasing their dental work or cosmetic procedures and mention or “tag” the medical practice’s social media.

medical marketing strategies

Social proof also includes positive word of mouth reviews and recommendations. For example, if a patient had acupuncture, physical therapy, a massage, mental health counseling, or vision-related treatment and was pleased with the results, they may go to their friends and family and say “they helped me, they can help you too.”

Social proof occurs when people see others modeling a behavior, using a service, or frequenting a business then assume that that is the correct behavior and mimic it themselves. 

Reviews and social proof are extremely effective and inexpensive forms of marketing. The reason they are so effective is because they are not coming from the practice, they are coming from community members. When a business puts out ads promoting themselves, many people take it with a grain of salt. However, when a friend or family member promotes a medical practice, others are more likely to listen and take the recommendation because it is coming from someone they trust. 

However, getting reviews and social proof can be challenging because patients need to decide to do it themselves. There are a few ways that you can solicit reviews and social proof: 

  1. Have a website – This will allow you to collect reviews in one spot and provide patients with a link to post if they want to rave about your practice online. 
  1. Send email reminders requesting reviews – While some people may delete those emails, others will be happy to give 5-star reviews. One of the best ways to get more website traffic is to have a lot of 5-star reviews. This will also help your practice rank higher on local business directories like Yelp
  1. Always provide quality service – This one seems pretty basic, but it is incredibly important. There are many instances where a tweet went viral for praising a business for going above and beyond to help members of the community. 

You never know who may be in your waiting room. By providing quality care, you can generate more 5-star reviews and a patient may even decide to blog or tweet about a positive visit. 

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How SEO Can Boost Your Website Ranking

SEO stands for Search Engine Optimization. This means that your website is optimized for certain target keywords and for your location so that when someone searches that keyword, your website will appear at the top of the results on Google.

This is highly effective for generating website traffic because when most people need to know something, they Google it. When people need a medical provider, they will most likely begin by Googling providers in their area and then looking at the websites in the search results to decide who to go to. 

SEO does not improve your website’s search performance overnight. Like more forms of medical marketing, it is an on-going investment. However, once your website starts to rank near the top of the search results, you will get much more website traffic, more conversions, and more reviews, which will effectively help keep you there. 

medical website marketing

Types of Marketing For Your Medical Practice 

There are many different ways to market your business. There is no one-size-fits-all strategy for medical marketing. 

Each campaign must be customized to the needs and goals of the specific business.

Whereas some businesses do well with one type of marketing, like email campaigns, it may be unsuccessful for others. The best way to ensure success for your marketing campaigns is to not put all your eggs in one basket. Spreading out your marketing strategy will produce better results and bring in more new patients than only attempting a single form of marketing. 

Website Marketing: How Patients Can Find You

As you know, your website is the starting point that allows patients to find you. SEO optimization is what makes it easier for potential patients to find you because it helps get your website to the top of the search results. In general, website marketing is ideal for everyone. Having an online presence is a necessity in today’s digital world. 

website medical marketing

However, it isn’t enough to just have a website- it is about having a high-quality website. Potential new patients can quickly tell if a website is outdated and will be very likely to book an appointment with a different provider if they have difficulty using your website. 

The key to website marketing is having a fully interactive, integrated, and easy to use website that provides a seamless customer experience. 

“Outreach” Marketing: How to Get a Potential Patient’s Attention

This kind of marketing includes email campaigns and social media marketing. Unlike other forms, like using a website and SEO in which potential patients essentially come to you and your goal is to make it as easy as possible for them to do so, these forms of marketing are about going to potential customers.

You are essentially putting content in front of people in order to provide exposure to your brand. After enough exposure, patients may take the leap and make a conversion by booking their first appointment. 

Email campaigns are an essential tool for marketing because it provides other avenues for patients to find you. There is a certain segment of the population that is not 100% comfortable using Google to find business and medical practices; however, they do know how to use their email and will read what appears in their mailbox.

The key to a successful email campaign is to target certain people with valuable, personalized messages. This means that the emails need to be going out to people who are in a demographic that may require your services. For example, if you are an OBGYN, then it would not be productive to target men in your email campaign.

email marketing for medical practices

The first step is to obtain emails information for your targeted demographic. There are many ways to do this, including through the website where leads are invited to sign up for coupons and announcements or through third-party venues. 

The content of the campaign is also important for medical marketing.

You do not want people hitting delete without first opening the email. This is why marketing experts at Mediaboom always write emails that provide the reader with new information or a coupon, and include a call to action in order to make a conversion. 

Email marketing is the backbone of nearly every integrated campaign because analytics make it easy to track the performance and improve the campaign for better results. 

Social media marketing is much the same. Informative posts, engagement with users, and on-trend messaging effectively puts content in front of potential patients in such a way where they do not feel like they are being advertised to.

When you create this interaction with the community, that is how conversions happen. 

Content Marketing: What You Put Out Matters

Medical marketing often comes back to one thing: quality.

It is not enough for it to exist; websites, email campaigns, and social media posts have to be high-quality, informative, and engaging. Content marketing includes things like blogs, webinars, white papers, videos, and more.

These are designed to inform people, invite them to “learn more,” and influence their decisions.

content marketing for medical practices

There is a great deal of overlap between content marketing and other forms of marketing. It can include social media marketing where information is put online to promote your practice. Video marketing can also be a major part of a website redesign as an efficient way to tell your practice’s story. 

The key is quality. Potential patients know bad marketing when they see it. This is why it is vital for marketing campaigns to produce consistent, on-brand content. 

Where to Get Started

Mediaboom is a full-service digital agency that will boost your brand using top of the line marketing strategies and expert content creation. Our services include: 

  • Digital Creations – web design, development, e-commerce, content management systems, mobile apps, and digital installations 
  • Advertising – pay per click ads, social ads, display ads, media buying, and ad management
  • Marketing – content marketing, SEO, social media marketing, email marketing, and campaign management
  • Content – copywriting, photography, illustration, animation, and video production

Contact Mediaboom today to learn more!

Inbound Marketing Deliverables to Generate More Sales

Inbound marketing is a four-step process that entails attracting leads, converting them to customers, closing a sale, and maintaining…

Inbound marketing is a four-step process that entails attracting leads, converting them to customers, closing a sale, and maintaining a positive rapport to encourage repeat sales. In trying to meet these benchmarks, marketing deliverables are crucial. Which inbound marketing deliverables should you focus on to increase sales?

The following 7 inbound marketing deliverables will encourage sales:

  • Optimized website
  • Downloadable content
  • Content marketing
  • Video marketing
  • Social media marketing
  • Email marketing
  • SEO

As you begin strategizing and forming your inbound marketing campaign, you’ll want to ensure these deliverables are ready for your audience. Ahead, we’ll discuss each deliverable in more detail so your sales numbers can begin their upward climb. 

7 Inbound Marketing Deliverables to Use for More Sales

1. Website Optimization

Optimizing your website should be the first order of business for your inbound marketing campaign. What kinds of deliverables do you want to ensure are present on your newly designed website? Here’s a list:

  • Exit intent: If a site visitor is about to navigate off your site, exit intent pop-ups can convince them to stay or convert on a soft-sell. Another great place for exit intent is your web store, where an abandoned cart pop-up or email just might get the customer back into the purchasing mood.
  • Live chat: As excellent as your marketing team is, they cannot work 24/7. A live chat widget on your website fills in the gaps after hours and on weekends. The chatbot can answer customer questions or redirect them to a support page or someone at your company who can help the next day.
  • Lead generation: Lead generation opportunities should exist across every corner of your website, from the abovementioned well-timed pop-ups to CTAs, client logins (when appropriate), and more. 

2. Downloadable Content

Another inbound marketing deliverable to incorporate into your campaign is downloadable content. 

People like to get something for nothing. That’s why you should incentivize the lead to give you their contact information by offering downloadable content. You can either provide a download button right in the opt-in form or send the lead a download link in their welcome email. Knowing they have the content coming will encourage the lead to open that first email. 

content marketing

What kind of downloadable content should you offer? You might try a few chapters of an eBook, a checklist or resources list, or a whitepaper. 

No matter which type of content you think is suitable, the value of the content is what matters most. Determining what makes content valuable means you first have to do audience research. 

Once you know the pain points of your audience, it’s a lot easier for you to dig into your content library and find relevant subject matter.

3. Content Marketing

As your marketing plan begins taking shape, it’s time to move on to another inbound marketing deliverable, and that’s content marketing. Having a working editorial calendar in and of itself is considered a deliverable, as is a strategy document.

Let’s begin by talking about your editorial calendar. To ensure your company can continue producing thoughtful, relevant, and engaging content for your audience, you need an editorial calendar. 

This calendar will lay out which topics will be covered and when according to your publishing schedule, such as weekly or biweekly. The target keywords will also be included.

Your strategy document goes hand-in-hand with the editorial calendar, as it’s something your writer(s) should refer to when crafting content. The document includes metrics, engagement strategies, and your company’s audience personas. 

content marketing

In a survey of marketers, many of them thought far fewer words sufficed. Up to 28 percent of marketers said blog content between 200 and 500 words was best and a whopping 40 percent said content between 501 words and 700 words was ideal. Both groups were incorrect.

Only 8 percent were in the sweet spot of 1,500 to 2,000 words, which is what the Google algorithm currently favors. The exact word length could fluctuate, but long-term content has been a content marketing trend for years. 

Writing long-form content isn’t always easy, but it pays off.

Thought leadership pieces are beneficial as well. If you need a refresher, thought leadership writing is SEO-strategized, authoritative content with the intent to educate and promote. Thought leadership can include blog posts as well as video, webinars, research papers, guest posts, and infographics. 

In our post about thought leadership for hedge funds, we cited a LinkedIn stat mentioning how you can boost your sales by targeting decision-makers with your thought leadership content.

That same report also found that the strong vision you can establish through thought leadership content can allow you to sell at a premium to C-suite executives and them willingly buying. 

4. Video Marketing

Although video marketing usually falls under the umbrella of content marketing, we thought it warranted its own discussion pertaining to its use as an inbound marketing deliverable. 

According to Oberlo, video demand has increased steadily since 2018. In that year, 54 percent of people said they wanted businesses to begin posting more video content. 

The same report also notes that as of 2019, many marketing firms had already hopped on the video marketing bandwagon, up to 87 percent. These companies mostly used video for marketing, but it can translate to sales too. 

video marketing

When we talk about videos, we don’t solely mean 10 or 20-minute instructional YouTube clips. You can also host a video webinar or make a podcast more visual with an accompanying video.

These inbound marketing deliverables can then be used in many ways. Here are some examples: 

  • Embedded into blog content: If the topic on your editorial calendar for this week is the same as a topic you covered in a video, you can make a very comprehensive post. Use the blog content to augment the video and add other useful information in writing. 
  • Posted on social media: Even outside of YouTube, social media has become very visual. You can use Instagram’s IGTV to post longer-form content (your account must be verified to post an hour’s worth of material). Facebook also lets you upload 10-gig files up to 240 minutes. 
  • Linked into emails or newsletters: In 2018, RetailDive found that most consumers–72 percent–preferred watching videos to reading text. By using video in your email correspondence, you could see higher click-through rates. 
  • Incorporated into a landing page: An informative video about a new product or service doesn’t just have to go on YouTube or your homepage, but can go on your landing page as well. A video breaks up the text and makes your landing page more engaging. 

The way video webinars generate more sales speaks for itself.

By charging registrants to access your webinar, you bring in revenue. Just keep your expectations grounded. Letter.ly and many other sources have found that your revenue attendance will be only 45 to 50 percent of those who say they will show up.

Even if you don’t make as much money off the original airing of the webinar, you could charge if you re-air. You can also create a transcript of the webinar which would be paid access only.  

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10 Website Must Haves to Drive Traffic & Generate New Leads

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5. Social Media Marketing

Your biggest inbound marketing deliverable in the sphere of social media is the creation of a strategy or roadmap. 

Today, social media is a more powerful marketing and sales tool than ever, but standing out above the competition is the only way to get seen and heard. 

You need to decide what content will go to which audiences.

Remember also that some platforms have restrictions. Using video marketing as an example, Twitter cuts your videos off at 2 minutes, 20 seconds. If you want to post a longer video, you’d have to insert it as a YouTube link, which is decidedly less appealing.

Given that your primary goal is to increase sales, your social media posts should reflect this. The content you post might come from your blog or other social channels with the intent of driving traffic back to your website.

Then, since you’ve recently redesigned and optimized your site, you have the tools to convert and sell to your leads/customers.

social media marketing

Another important aspect of a social media marketing campaign is determining what success is for you. A 2020 Sprout Social report on social media trends shows that to many marketers, engagement and likes matter.

Up to 72 percent of marketers said comments and/or likes were the top metric of success. Another large group of 62 percent focused more on retweets and/or shares while 60 percent prioritized interactions. Only 32 percent of marketers said revenue attribution was a gauge of a successful social media campaign while another 32 percent cared about driving customers to take action.

Likes and comments can translate into sales provided you know who’s liking your content and you find a way to engage with them.

In the case of your campaign though, these might not be the top metrics you pay attention to.  

6. Email Marketing

Throughout this entire post, we’ve discussed the inbound marketing deliverables you can use as part of your company’s email marketing plan. From links to long-form thought content, video, webinar replays, and even downloadable content, your email correspondence can be yet another useful vehicle to increase sales. 

7. SEO

Last but certainly not least, we wanted to discuss SEO. Since you’re taking the time to revamp your company website, updating it with SEO in mind will pave the way for more traffic and increased sales. 

SEO encompasses all areas of your website, from the removal or editing of broken links to link-building and adding keyword-rich meta descriptions. To generate those keywords, you must do deep keyword research. The keywords you use should be most relevant among your audience segments. 

By targeting those keywords, your site’s ranking could increase. It’s important to keep in mind that keyword relevancy changes all the time. Doing keyword research regularly will keep your company abreast of changing trends and areas of interest among your audience. 

search engine optimization

Besides the content of your website, its loading speed is another SEO concern. Slow-loading websites tend to rank lower, even if you’re doing everything else right from an SEO perspective. Perhaps you need to shrink your image size, reduce elements on a page, or use a different server to get your site loading quickly. 

An SEO strategy is centric to your website performing at its best, so it’s worth taking the time to get it right. Your site can then drive the kinds of sales your campaign predicted. 

Where to Focus Your Attention

Inbound marketing deliverables include an optimized website, downloadable content, written and video content, SEO, and strategies centered around email and social media. 

By focusing your efforts on creating a campaign that encompasses these deliverables, your company could be rewarded with a sales influx.  

Google Ads Cost Calculator – Determine Your Budget, ROI & More

You’ve probably felt the pain of staring helplessly at your campaign results and finally just trying “something,” praying…

Do you find yourself asking these common questions:

  • How much should I spend on Google ads?
  • Am I spending too much or too little?
  • If I increase my ad spend 10%, will I make more money or less?  
  • If I improve my conversion rate just 2%, what will the payoff be? 

The answers to these questions are the difference between a winning ad campaign that pays off month after month- or  flushing money straight down the toilet.

Wouldn’t it be great if there was a simple tool that would give you the answers you need? 

If you had a tool like that, you’d know when to dial back a losing campaign while improving your conversion rate. 

At Mediaboom, we get it. It’s our job to get it.

We’ve managed hundreds of Google Ads campaigns for our clients, and each and every one of those clients had questions like yours.

That’s why we created the Google Ads Cost Calculator. 

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Download Our Free Google Ads Cost Calculator

Dynamically calculate the cost and return on investment of Google Ads campaigns.

What is the Google Ads Cost Calculator?

The Google Ads Cost Calculator is a free tool that dynamically calculates the cost and return on investment of Google Ads campaigns based on multiple factors that you input –  including ad spend, average CTR, rate of closing a deal, agency management fees and more

You’ve probably felt the pain of staring helplessly at your campaign results and finally just trying “something,” praying that it works and waiting days or weeks to get a definitive answer. 

google ads cost calculator

Why You Should Use the Google Ads Cost Calculator

Because our paying clients have been so happy with our Google Ads Cost Calculator – and because our future dream clients are clients who understand the true potential and limitations of Google Ads – we decided to make it free to everyone. 

When you download our Google Ads Cost Calculator, you’ll be able to enter real data and calculate the business metrics you need the most, including Gross Revenue, Gross Profit, Return On Ad Spend and Return On Marketing Investment. 

You’ll also calculate and compare what-if scenarios to determine if any tweaks need to be made to your campaign for the best ROI.

You’ll finally understand where your campaign dollars are going, which campaigns are winners and which need help to improve ROI.

Download Our Latest Tool

Download Our Free Google Ads Cost Calculator

Dynamically calculate the cost and return on investment of Google Ads campaigns.

What Can You Calculate With The Google Ads Cost Calculator?

We created our Google Ads Cost Calculator with the business owner in mind. We made it easy to calculate the results that matter most.

  • Number of Sales Per Month – You’ll have an estimate of the number of units you will sell each month as a direct result of your ad campaigns. In this context, a “unit” can be a widget or a service.
  • Gross Revenue Per Month – The Google Cost calculator will calculate the estimated monthly revenue resulting directly from your Google Ads.
  • Gross Profit Per Month-  The Google Cost Calculator will calculate your monthly post-marketing gross profit, including the cost of managing your Google ad campaigns.
  • Return On Ad Spend (ROAS) – Return On Ad Spend is the “magic gumball machine”  number. It tells you how much money you receive (or lose) for every dollar you spend on Google Ads. Any campaign with a ROAS > 1 is a winner, but the higher, the better.

    Unlike the Google-centric ROAS reported in your Google ads account, this ROAS calculated by our Google Ads Cost Calculator includes off-Google costs of managing a campaign. If your off-Google ad costs are too high, even though Google is reporting a ROAS > 1, you may still be losing money. 
  • Return On Marketing Investment (ROMI) – ROMI is a percentage calculated by dividing your total ad spend (including management costs) by your post-marketing gross profit.
    A positive ROMI tells you that the money you’ve spent on Google Ads contributes positively to your gross profits.

Getting Started with the Google Ads Cost Calculator

Step 1:

If you haven’t done so already, download the free Google Ads Cost Calculator from Mediaboom. 

Download Our Latest Tool

Download Our Free Google Ads Cost Calculator

Dynamically calculate the cost and return on investment of Google Ads campaigns.

Step 2:

Collect your initial input data. If you have existing campaigns, this can be your real data. We’ll show you shortly where to find it. If you’re just getting started with Google Ads, you’ll need to make some assumptions (or contact us, and we’ll get you started the right way from day one.) 

Here’s the data you’ll need,

  • Your Monthly Google Ads Spend
    To find your monthly campaign ad spend, sign in to your Google Ads account and click on the “tool” icon and then click billing/Summary. On the resulting page, click on Transactions on the left-hand side. The resulting summary page will include your costs grouped by month.
  • If you are doing a purely hypothetical scenario, you’ll need to choose an arbitrary but realistic campaign budget.

    If you’re entirely in the dark on this, one rule of thumb is a budget of 2X your pre-marketing gross profit per sale per keyword.

    For example, if you sell a service for $500 and your cost of providing that service is $200, then your gross profit before marketing costs is $300. If you have five keywords in your hypothetical campaign, you might set your budget to $300 X 5 or $1500 per month.

    Remember, this is a what-if calculator. One variable you will surely consider is different budgets. So, don’t get hung up on this. You’ll be able to plug in different budget scenarios and dial in an appropriate target for your business.
  • Average Cost-Per-Click (CPC)
    The average cost per click is calculated by dividing your total cost for that campaign by the number of clicks.

    Simplistically speaking, if you spend $100 on a campaign and received 23 clicks, then your Average CPC would be $100/23 or $4.34 per click.

    If you have an existing campaign, you can find your average CPC in the column labeled Avg. CPC in campaigns.

    Average CPC can vary widely depending on your market segment and geography and competitors placing ads as well.
google ads calculator


Furthermore, it will go up and down as Google’s algorithm gets a sense of the match between your ads and your target audience.

Google’s algorithm rewards success. The higher your click-through rate, the better your Google quality score. The better your QS, the lower your CPC will be.

If you are working purely hypothetically, then Google’s free Keyword Planner should be your next stop.

Google Keyword tools are free tools from Google that estimate the volume, cost, and click-through rate for keywords targeted by Google Ads.

You’ll need a Google Ads account, but don’t worry. The account is free.

Once you’ve created an account, select “tools and settings” from the top menu and then “keyword planner.

Once you’re in the Keyword Planner, choose “Get search volume and forecasts.”
Google will prompt you to enter the keyword you have in mind and will return data that looks like this.

You should take these results with a large grain of salt but, if you’re just starting, the Avg. CPC presented in the last column of the second row of data is a good starting point for the average CPC you’ll input into the Google Ads Cost calculator.

  • PPC Lead Conversion Rate (Conversion Rate)
    Your conversion rate (CR) is the percentage of customers who click on your ad and take some action. That action is not necessarily a sale. It could be sharing their contact information, requesting a quote or signing up for a newsletter, basically, any activity that you prompt on the landing page of your site that moves the customer forward on their journey from “information seeker” to “paying customer.”

    As for all the data, if you have an existing campaign and you have conversion tracking correctly configured on your site, then your CR is readily available in your campaign data.  (reach out to us if you don’t know how to set up conversion tracking. We’ll be happy to help)

    If you’re working with hypotheticals, then return to the data provided by Key Planner. Using the data in the first row, divide the estimated number of conversions by the number of clicks to get your placeholder estimate of conversion rate.

    To provide a reference point, as of the end of 2019, the average PPC conversion rate for search ads across all industries was 3.75%.
  • Sales Close Rate
    Your close rate is based on your own business’s historical performance. It is the percentage of leads converted to sales.
  • Average Revenue Per Sale
    As it sounds, this is specific to your business and is the average sale value for the product or service you are promoting with this ad campaign.
  • Product Cost
    Product cost is your cost of goods sold for your product if selling a physical product, or the cost of services rendered if you sell a service.
  • Agency Management Fees
    This number is your off-Google costs for managing your Google Ads campaign (s).  If you use a 3rd party, then it is their fees plus any transaction costs. If you handle this in-house, then it’s the salary plus overhead of the staff involved in this function.


Step 3 – Decide which variables you want to test

Once you’ve input the data collected in step 2 into the Google Ads cost calculator, you’ll need to copy that data into scenarios 2 and 3.

Then edit the variable that you want to test in scenarios 2 and 3. The most common variables to test are; monthly budget, CPC, and conversion rate.

If you’re unsure where to start, try varying 10% – 20% up and down from your baseline estimate in scenario 1.

We recommend varying only one factor at a time. If you want to do sensitivity testing around multiple variables, create a separate spreadsheet with the different variables in column one and record the ROAS and ROMI from the Google Ads Cost Calculator for all the different scenarios.

You’re looking for the scenario with the maximum ROAS and ROMI.

Download Our Latest Tool

Download Our Free Google Ads Cost Calculator

Dynamically calculate the cost and return on investment of Google Ads campaigns.

Step 4 – Contact our team at Mediaboom to help put your plan into action!

Google ads can be an unlimited source of high-value prospects and new customers, or it can be a bottomless pit you pour money into.

Knowing your Google performance metrics and how they impact your bottom line can make all the difference. 

Stop guessing!

Download the Google Ads Budget Calculator from Mediaboom and take control today!



Increasing Visibility In Digital Marketing – 10 Steps To Follow

We live in a world where tons of content is put online each day. If you have a brand, you can use this to your advantage by utilizing digital marketing…

Digital marketing is more than putting something on the internet and hoping it reaches the right people. Digital marketing is a strategic way to simultaneously build brand awareness and provide incredible value to online audiences. The more targeted and intentional you are with your digital marketing efforts, the more visibility you’ll have online. 

In this post, we’re discussing 10 steps for increasing visibility in digital marketing. 

  1. Establish Your Brand’s Website 
  2. Create a Blog 
  3. Make SEO a Priority 
  4. Don’t Forget About Off-Site SEO 
  5. Utilize Social Media 
  6. Capitalize On Email Marketing 
  7. Invest In Paid Ads 
  8. Encourage Online Customer Reviews 
  9. Establish Content Partnerships 
  10. Work With Online Influencers

1. Establish Your Brand’s Website 

A fundamental step in increasing visibility in digital marketing is establishing your brand’s website. If your brand doesn’t have a website, you’re missing out on incredible digital growth. 

According to fitsmallbusiness.com, only 50% of small businesses have a website and nearly 90% of people use the internet to find local businesses. That means if you don’t have a website, you’re missing out on viable online traffic. 

website digital marketing

Plus, think about what it looks like to online audiences if you don’t have a website. Not having one can make your business look: 

  • Unprofessional 
  • Scammy 
  • Untrustworthy 
  • Incompetent 
  • Out of touch with modern trends 

If you haven’t yet, set up a website for your brand right away. Here are the essentials you’ll need for your website: 

  • Your logo 
  • Your branding color scheme 
  • An “About Us” section 
  • Contact information 
  • Hours of operation 
  • Descriptions of the services you offer 
  • Customer testimonials 
  • A blog 

You want to put the right information on your website, but you don’t want to overload the site and make your digital brand look clunky. Statistics show that 38% of people will stop engaging with a site if it has an unappealing design. Don’t miss out on 38% of traffic. 

Instead, invest in a well-designed website so visitors have a positive user experience. 

2. Create a Blog 

One of the most effective ways to increase visibility in the digital landscape is by creating a blog for your brand. 

Establishing a blog is a strategic way to establish a loyal following while simultaneously boosting your online presence. 

content marketing to grow traffic

Statistics show that 77% of internet users regularly read blog posts. The demand for blog content is out there, but it’s up to you to create that content for your audience. How can you create that content? By coming up with a comprehensive and strategic content strategy. 

When done right, a content strategy can drive massive traffic to your blog and ultimately, your website. The keys to a successful blog content strategy include: 

  • Identifying who your target audience is 
  • Knowing what topics they’re searching the internet for 
  • Making sure topics align with your brand 
  • Writing content to align with your brand’s voice 
  • Creating valuable content your audience wants to read 

Blogging is a crucial way for your brand to grow organically online. The more valuable content you put on your blog, the more likely you’ll get viable web traffic willing to convert from leads to customers. 

3. Make SEO a Priority 

Blogging also increases your website’s SEO (search engine optimization). Having an SEO strategy in place is crucial for increasing visibility in digital marketing. 

SEO is important because, when done right, it provides incredible organic growth for your brand. That means you’ll show up to more people at a faster rate online. 

seo digital marketing

The better your SEO is, the more likely you’ll rank within the top pages of Google. 

So, how can you boost your SEO and get your website seen by more people? You can: 

  • Consistently publish valuable content on a blog 
  • Do keyword research 
  • Build content around targeted keywords 
  • Craft a backlink strategy for your website 
  • Ensure your website speed isn’t lagging 

Remember, a good SEO strategy takes time to build. It’s a marathon, not a sprint. However, when done right, it’s a strategy that establishes authority and can help you dominate the digital space. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

4. Don’t Forget About Off-Site SEO 

You can’t discuss an SEO strategy without talking about off-site SEO. Off-site SEO refers to the things you do outside of your website to boost your online rankings. Off-site SEO strategies include: 

  • Being responsive on social media 
  • Create a Google My Business listing 
  • Obtaining online reviews (Google Reviews, Yelp, etc.) 
  • Build a backlink strategy 
  • Guest blogging 

Off-site SEO makes your brand look more legitimate and trustworthy to online audiences. 

Think about it: you’re working on building your brand online, but outside of your website. Even if people find you online via these alternative means, they’ll still have ways to identify your brand and visit your website. 

5. Utilize Social Media

Another important step for increasing visibility in digital marketing is utilizing social media. These days, internet users expect your brand to not only have social media accounts but post on them frequently. 

social media marketing

Some social media platforms you brand should be on include: 

  • Facebook
  • Twitter
  • Instagram 
  • YouTube 
  • TikTok 
  • LinkedIn 
  • Pinterest 
  • Snapchat 

Keep in mind that your followers consume content differently on each platform. If someone’s on YouTube, they’re expecting to see video content. However, if they’re on Instagram, they might expect to get pictures or stories. 

That’s why it’s essential for your brand to have a social media strategy in place. A social media strategy helps you optimize your social content for maximum engagement across all platforms. 

Create content that aims to engage followers, build a community, and provide value. The more valuable your social content is, the more likely you’ll build a social following that’ll last. 

6. Capitalize On Email Marketing 

In terms of increasing visibility in digital marketing, email marketing is a viable tool that can provide an impressive return on investment (ROI). According to benchmarkemail.com, email marketing provides an ROI of $38 made for every $1 spent. That’s a lot of profit made with strategic efforts for reaching people’s inboxes. 

digital email marketing

One of the best ways to build your email marketing list is to offer free resources as lead generators. Examples of free resources to utilize for email capture include: 

  • Webinars 
  • Whitepapers 
  • Downloadable PDFs 
  • Product demos 
  • Newsletters 
  • Free trials

Email marketing is your chance to build a long-lasting relationship with your leads. 

It’s also a channel where you reach your leads directly. No matter how many social media posts you create, not everyone in your audience will see it due to platform algorithms. However, if you send an email, it directly reaches a lead by hitting their inbox. 

The key to email marketing is sending relevant and valuable content to leads at the right time. Email marketing is equal parts creative and analytical. 

If you test variables and closely monitor how those strategies perform, you can craft a strategy that converts. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

7. Invest In Paid Ads 

One of the best tactics for increasing visibility in digital marketing is investing in paid ads. Paid ads are advertisements you pay to run online. Common platforms where marketers run paid advertising include search engines (Google Ads), social media platforms (Facebook Ads), and paid content (sponsored blog posts). 

Paid online advertising, when done right, can provide a great ROI. Statistics show that paid advertising returns $2 for every $1 spent – a 200% ROI rate. The right paid advertisement can bring in incredible business for your brand. 

Not sure where to start with paid advertising? Be sure to put these steps on your to-do list: 

  • Create a list of keywords to target 
  • Monitor your ad campaigns 
  • Run campaigns across multiple channels 
  • Don’t forget about retargeting efforts 

Also, don’t forget to monitor how your paid ad campaigns are doing. The last thing you want to do is waste your money on an ad campaign that isn’t converting. Set KPIs for your campaigns and monitor if you’re meeting them. If you aren’t, adjust your campaign so you are making those KPIs. 

8. Encourage Online Customer Reviews 

Online customer reviews can really help your brand grow online and increase your visibility. Online reviews contribute to your brand’s social proof, aka validation that your products and/or services really work. Statistics show that reviews make customers 71% more comfortable purchasing a product.

There are other perks of having customers leave online reviews. These perks include:

  • Boosting your off-site SEO 
  • Creating a sense of trust with online audiences 
  • Aiding your local SEO efforts 

Customer reviews also give you a chance to engage with previous customers and establish your reputation as a customer-first brand. And, if someone were to leave a negative review, you can take the offense by responding and resolving the problem. 

Online customer reviews are ways to set yourself apart from the competition while simultaneously building your brand. Want good reviews? Be sure to provide excellent customer service. 

9. Establish Content Partnerships 

A unique tip for increasing visibility in digital marketing is establishing content partnerships with other brands. A content partnership is where you work with another brand to create content for one another’s websites and social channels. 

This strategy is beneficial for all brands, but it’s especially beneficial for brands looking to broaden their online reach. 

Examples of content partnerships include: 

  • Co-hosting a webinar 
  • Guest posting on blogs 
  • Making guest appearances on YouTube channels 
  • Being interviewed on podcasts 
  • Co-authoring an eBook 

One of the biggest hurdles to tackle when establishing content partnerships is determining which brands to work with. You want to target brands that complement yours, not ones you’re in direct competition with. You also want to pick brands that get decent website traffic and have active social followings. 

When done right, content partnerships can grow two brands tremendously at the same time. And, content partnerships can break you out of your comfort zone and create content you may not have before. 

10. Work With Online Influencers 

Another key way to increase visibility is to work with online influencers. Influencers are people who have established brands online and have an impressive social media following. 

One of the biggest perks of working with influencers is that you establish social proof within a community. The whole reason people follow influencers is because they feel like they’re part of their community. Their values align with the influencer’s values and others in the community. Therefore, if an influencer promotes your product, they’re subconsciously telling their followers that your brand aligns with theirs. 

When working with influencers, one of the first things you should do is look for influencers in complementary industries. That way, you can work with the influencer instead of being in competition with them. You should also make sure the influencer has the social and website reach you’re looking for. 

An important thing to do when working with influencers is establishing KPIs to track a campaign’s progress. This will help both you and the influencer be on the same page about the campaign’s expected goals and outcomes. 

Getting More Eyes on Your Brand 

There are many steps you can follow to start increasing visibility in digital marketing. You can invest time in building your organic reach by creating a blog, focusing on SEO, and building your social following. You can also invest in paid advertising and content partnerships to broaden your online reach. 

The biggest thing to remember is that it may take a little while to increase your visibility through digital marketing efforts. It may not all come together overnight, but when it does come together, you’ll see a major boost in website traffic and social followers. 

This will lead to more brand awareness and ultimately more viable leads that convert to customers. 

Proven Strategies To Increase Local B2C Leads For Your Company

local b2c leads

Are you a Business-to-Consumer (B2C) company looking to generate local B2C leads? Or do you wish your brand, products, and services to be on top of local users’ search results? 

If your answer is ‘yes’ to either or both of the questions, then you are in the right place. 

Business-to-Consumer (B2C) digital marketing is a set of best strategies and practices to help a business promote its brand, products, or services to consumers. Businesses can use several online channels such as social media, websites, videos, blogs etc. to generate local B2C leads. Although traditional marketing practices still exist, B2C digital marketing is becoming an essential tactic of most companies. 

That said, there is an entire system working in the background when it comes to B2C digital marketing.

Thus, it is always a good idea to familiarize yourself with the full understanding of how B2C digital marketing can help you target your local demographic. 

The Need for B2C Digital Marketing

No matter what product or service you want to promote, B2C digital marketing can help you reach your target audience smartly and cost-effectively. 

Most importantly, since B2C digital marketing is all about the Internet, you will have a wide array of channels at your disposal to reach out to the local consumers. 

leads for b2c companies

The most effective channel will vary depending on various factors such as what product you are selling, your target audience, their age, education, profession etc.

However, websites remain the most effective medium because most consumers turn to the web when searching for local businesses’ information.

B2C digital marketing is all about a perfect synchronization between all aspects of your online presence. At the end of the day, you want all local B2C leads to take your consumers to your website for sales conversion. 

7 Ways for Online Lead Generation

Online lead generation refers to creating ways to pique consumers’ interest and compel them into visiting your website for purchase.

Here are the seven most common ways to generate local B2C leads. 

1. Google Ads

Google Ads include display, search, app, and video advertisements. You can use Google Ads to showcase your brand, products and services on various websites partnered with Google. 

There are three most common ways Google Ads can enhance your digital marketing strategy to generate local B2C leads.

google ads for b2c

Search Campaign

You can use Google search ads to appear in the top search results against local customers’ searches. 

You can set parameters using a keyword to reach consumers interested in buying a product or service similar to yours. Every time a local consumer searches for the product you sell, a Google search campaign will display your ad name one of the top results. 

Display Ads

You can reach the target audience in multiple online markets simultaneously. Google Display Ads help promote your business when local consumers browse online, check their Gmail, use smartphones, apps, and watch YouTube videos. 

Did you know that Google Display Network has an outreach to over 90 percent of the Internet users globally? These include news pages, blogs, websites, and Google-owned sites such as YouTube and Gmail etc. 

Remarketing

If you wish to target existing or previous consumers, remarketing allows you to connect with them via the website as well as the mobile app. 

Google Ads will strategically display your ads in front of the existing consumers while browsing through Google and its partner sites. This will help you keep your brand on top of your consumers’ minds next time they wish to buy a product you sell. 

2. Local SEO

If you are looking for an SEO optimization strategy to help increase your business’s visibility locally, local SEO is the solution. If you run a business with a physical location or serve a specific geographic area, you can undoubtedly benefit from this digital marketing strategy to generate local B2C leads. 

local seo for b2c

However, there are two ways to use Local SEO to your advantage: 

Business Listings

Did you know you can use Google my Business to create a business listing? This will allow you to add your office details such as name, address, contact details, and a map location on a digital business card. You can even add links to your social media business pages, websites etc. 

Whenever a user searches for a product similar to yours, they will be able to see your listing with all the information. 

Other Online Services

You can also use other services such as Bing by Microsoft, Yelp, etc., to create a digital business listing to entice new and existing consumers. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

3. Social Media (Advertising and posting)

Whether you wish to advertise your brand, products, and service or just want to share an update about your business, social media is a perfect platform to do so. It allows you to promote your brand and enable you to communicate with your existing and new clients effectively. 

Although there are several social media giants out there, three of them stand above all. 

Facebook

You can use Facebook to market your brand and generate local B2C leads. How? There are several ways, including Facebook business page, Facebook groups, creating a digital shop in the Facebook marketplace etc. 

You can regularly communicate with followers by posting important information, urgent announcements, latest promotions, discounts, and other regular updates. 

Did you know that you can target a specific audience on Facebook using various filters? 

You can select your target audience based on their age, gender, education, profession, interests, lifestyle etc. This will allow you to advertise to a specific group interested in buying your product, increasing your sales conversion chances. 

b2c social media

Instagram

Instagram allows your business to target and communicate with potential consumers by posting images and short videos. You can either post them on your business account or create short stories. Moreover, you can also engage and interact with your consumers by creating polls and competitions. 

Like Facebook, you can use filters to select the audience you wish to promote your brand.

YouTube

We all know YouTube is the most popular video content website on this planet, with 2 billion users. Hence, you will have to put your creative cap on and come up with interactive and fun videos to advertise your brand. 

Consumers love to consume content on-the-go, and YouTube is the perfect way for your business to showcase your products and services. 

An important tip here, we recommend you to collaborate with social media influencers available on all of the above three social media platforms. These influencers already have a strong following in thousands (if not millions).

These influencers enjoy the status of celebrities on social media. Contact the influencers and ask if they will be willing to promote your brand. Not only will it increase your credibility but give direct and quick access to a large audience and help generate local B2C leads.

4. Landing Page Creation

Landing pages are like hooks to entice your consumers surfing the Internet and compelling them to click on the link to visit your website. Once they are on your website, you can use creative content, interactive videos, and other promotional tactics for sales conversion. 

local b2c sales

You can create landing pages targeting specific locations, such as towns, cities and states, or you can target specific people searching for products or services similar to yours. 

For example, if you want to target people in your town who need a new metal roof, you can create a landing page for “metal roof contractors in Norwalk, CT”. 

5. Opt-In Offers

An Opt-In offer is also known as a “lead offer” or a lead magnet, which is an incentive you can offer in exchange for a consumers’ email address. Your lead offer can be in many forms such as newsletter, e-book etc. but it has to be something good. 

You can offer free trial materials to soft sell them before the consumer commits to buying. Moreover, you can ask a consumer to subscribe to your mailing list, and you can offer free whitepaper, tools, software, and educational resources to help them. 

6. Follow Up via Email Marketing 

Email may have been the oldest feature of the Internet, but it is still relevant. Email marketing allows you to communicate with your existing customers and send out invitations to the local target audience and convert them into local B2C leads. 

b2c email marketing

Follow-up Automation

If you are a B2C company, you can use email marketing to follow up on your existing leads. When a consumer subscribes to your mailing list, they give you consent to contact them. 

You can email them new promotions, discounts, seasonal sales, special offers, and information about your brand. Thus, it is easier to pursue them as they expect to hear from you. 

7. Brand Consistency 

Consistency is a critical aspect that most businesses fail to understand. Scattered and conflicting information about your brand, product, or services may confuse or put off your consumers. 

Therefore, ensure all the content on your website, social media profiles, and other digital platforms are consistent and up-to-date to generate good local B2C leads. 

Offline Lead Generation

Offline Lead generation is all about using traditional marketing methods to advertise your business locally or globally. There are three ways of doing so:

1. Print Marketing

Although consumers have moved to the digital world to get their chunk of daily news and information, newspaper and magazines continue to fly off the shelves. Hence, you cannot ignore or underestimate the impact of the ol’ fashioned newspaper or magazine ads, especially when targeting a local demographic. 

b2c pring marketing

2. Mailer

You can still use direct mail to advertise your business to locally targeted customers. You can either send standard discount vouchers, coupons or merely a folded flyer through the mailbox. The idea is to send information about your products and services for quick viewing. 

3. Radio and TV

Yes, it is the era of online streaming, YouTube, and Netflix, but millions still tune into a radio station or regularly sit in front of their tellies. 

After all, that is how businesses have been advertising their products and services on TV and radio for decades before the Internet came along, and to be honest, they did pretty well.

 So do not undermine or ignore these mediums as they can showcase your brand to millions to generate local B2C leads. 

That said, as a B2C company, you must strive to align your offline lead generation strategy with an online B2C lead generation strategy for fuller impact. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

View the success of your Campaign

Now that you know how digital marketing can help your business generate local B2C leads by targeting local customers, you must also monitor and optimize it. Here are three ways to monitor and analyze your digital marketing campaign for better performance and return on investments. 

1. Google Analytics

You can use this web analytics service by Google to analyze your website’s in-depth details, such as traffic reports and the number of visitors. 

You can monitor the performance of your WebPages and digital marketing strategy in real-time. This valuable insight will allow you to tweak your digital marketing campaign for enhanced performance, sales conversion, and ROIs. 

2. Heatmapping

A heatmap in digital marketing is an analytical tool worth more than a thousand reports. Heatmapping allows you to view each web page’s performance or ad and what you must do to optimize it. You will also be able to identify the elements adversely affecting your digital marketing campaign. 

With a click maps feature, you will be able to see when customers click on a non-clickable part on the webpage or post and readjust it accordingly. 

You can also check how many visitors click on your call-to-action (CTA) button and how many ignored it. Heatmapping allows your digital marketing team to notice where customers or visitors look for direction cues etc. 

b2c sales analytics

3. Goal tracking

Are your website visitors and customers taking specific actions you want? Tracking ‘micro-conversion’ like link clicks and opens allows your business to find out where consumers fall out of the funnel and adapt strategies to pull them back in. 

Goal tracking is important; you can observe how long it takes for your consumer to take the desired action. Moreover, you can also track the number of consumers who completed the goals and the percentage converted to buying customers. 

Communication is the Key

Digital marketing and advertising are all about interaction and communication with your consumers.

 Apart from all the strategies mentioned above, you can use several other ways to communicate directly with your existing and potential customers, such as: 

  • Social media messaging
  • Chatbots (integrated into your website or blog posts)
  • Reply to their queries and testimonials as quickly as possible. 
  • The sense of gratification compels a consumer to return for more business or refer you to others. 

Let Us Help You

If you are a B2C company looking for digital marketing experts to design and deploy a successful marketing campaign to generate local B2C leads, MediaBoom is your go-to marketing agency.

We are the experts in lead generation marketing strategy through cutting-edge brand awareness and ROI generation techniques. 

Website vs Social Media – Which Is Better For Your Company?

One of the biggest debates that happens within a marketing team is whether to focus efforts on a company’s website or their social media channels…

website vs social media

One of the biggest debates that happens within a marketing team is whether to focus efforts on a company’s website or their social media channels.

Which one will generate more leads? Which channel provides the greatest return on investment? Which channel will grow the company faster?

Which is the clear winner? Website vs Social Media

When discussing website vs social media and how it pertains to your business strategy, one thing is clear: neither should be overlooked or neglected. 

There’s a lot to dive into when discussing how social media and websites generate viable leads for a business. When debating website vs social media, there are ten key things to consider:

Website’s are great for:

  1. Helping your company get found online 
  2. Promoting your services In the digital space 
  3. Integrating into your sales funnel
  4. Establishing credibility and social proof
  5. Providing key data for your company 

While social media is great for:

  1. Helping you connect with your audience 
  2. Building your brand and reputation
  3. Sharing your content
  4. Reaching new audiences 
  5. Encouraging interaction with your brand 
social media vs website

Website: Your Company’s Go-To Digital Space 

When debating the role of your website in lead generation efforts, keep these five important things in mind. 

1. A Website Helps Your Company Get Found Online 

When discussing website vs social media and its impact on lead generation, one of the most important concepts to remember is that a website is the way your company gets found online.

According to Nielson, nearly 90 percent of people use the internet to find local businesses. If you don’t have a website and properly maintain it, you’re missing out on critical opportunities to be found. 

Having a website means your business can utilize a search engine optimization (a.k.a SEO) strategy to grow its online presence. Statistics show that 53.3 percent of all website traffic comes from organic search, so if businesses double down on their SEO and organic search strategy, they can see incredible growth in their lead generation efforts. 

Strategies you can utilize for organic growth include: 

  • Creating a blog that provides valuable information for your audience
  • Targeting a local audience via local SEO strategies
  • Gaining a national audience by utilizing national SEO strategies
  • Choosing relevant keywords to rank for in search results

If you focus on building a website that’s clean, valuable, and can be found easily, you’ll get quality leads flooding your website before you know it. 

website digital marketing

2. A Website Promotes Your Services In The Digital Space 

Another crucial aspect of a website is its ability to promote your services in the digital space. Fundera reports that 1.79 billion people shopped online last year, which means there were 1.79 billion people who could have found your website and looked at your services. 

The internet is an incredibly powerful tool for lead generation, which is why your services need to be outlined and promoted properly on your website. 

You can promote your services in multiple ways, but one of the most effective ways is to have a targeted landing page. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

A landing page is a webpage leads land on after they click on a link, whether it’s from a marketing campaign or an organic search. You can create landing pages that target specific locations (a.k.a. Geo-specific landing pages) as well, in case your business has several locations spread out across the country. 

Your landing pages should effectively describe what your services are and how they solve your audience’s problems. You can also spruce up your landing pages and further reward your website visitors by displaying special offers. 

For example, you could create a landing page that describes your services and encourages leads to provide their email addresses to receive a special offer, such as: 

  • 15% off their first order 
  • A free demo with a sales rep 
  • A free PDF download when they book a sales call 

The more effective your landing page is, the more conversions you’ll see. The more conversions you see, the better your chances of gaining new customers.

website sales funnel

3. A Website Is a Crucial Part Of Your Sales Funnel 

When debating website vs social media for your business, keep in mind that a website plays an important part in your sales funnel. Your website guides people from the top of the sales funnel (where they learn about your business and services) to the middle and end of your sales funnel, where they convert and become customers. 

A website aids in the efficiency of your sales funnel by doing the following: 

  • Taking users from the awareness stage (top of the funnel) to the interest stage (middle of the funnel). 
  • Offering free resources for your audience in exchange for email capture. 
  • Creating a unique user experience that leaves a positive impression on leads. 

A website also serves as a great sales automation tool for your business. 

It’s a space where leads can learn about your services 24 hours a day, seven days a week, 365 days per year. That makes it incredibly valuable to your sales process. 

You can automate parts of your sales process by: 

  • Installing a 24/7 live chat feature. 
  • Creating forms leads can use to schedule appointments and demos. 
  • Having leads fill out questionnaires to identify their pain points and streamline the scoping process. 

Your company’s website is an all-day, everyday sales tool to capitalize on.  If you aren’t utilizing these strategies, you’re leaving valuable sales leads on the table. 

website social proof

4. A Website Helps Your Company Establish Credibility 

Credibility means a lot to consumers in today’s digital-first landscape. 

If a business looks credible online, their website visitors are more likely to trust them and turn into customers. In fact, the 2019 Edelman Trust Barometer Special Report shows that 81 percent of consumers said that they need to be able to trust a brand in order to buy from them. 

A fundamental way to build trust with your audience is to establish credibility through your website.

Ways to establish credibility online include: 

  • Posting content such as helpful blogs and how-to videos. 
  • Creating free resources available for leads to download. 
  • Encouraging leads to follow your brand on social media to get more helpful tips.

Part of increasing your search engine visibility is providing valuable information to your users. 

The more valuable information you provide, the higher your chances are of ranking well online and establishing a good reputation with your audience

Another way to establish your company’s credibility is to showcase testimonials and reviews from customers. Positive reviews of your products and services shows that other people have done business with you and were happy with the results. This tactic can validate your services and show that your brand can be trusted. 

website analytics

5. A Website Provides Key Data For Your Company 

When looking at the tactics surrounding website vs social media for your company, remember that a website provides important data that’s important for your business’ web, sales, and marketing teams. Forbes reports that 64 percent of marketing executives “strongly agree” that data-driven marketing is crucial to success in a hypercompetitive global economy. 

The more data you have, the more you can piece together what’s working for your business’ web presence. 

Your team can use tools like Google Analytics to track user behavior on your website.

Data to track includes: 

  • The number of visitors to the website 
  • The time visitors spent on the website
  • The number of conversions on the website 
  • The bounce rate for important web pages 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Your company’s web and marketing team can also install tools like heatmaps to determine where leads are clicking and where they’re dropping off. 

Your company’s website can provide a lot of valuable data that, when analyzed correctly, can tell a clear story about how your leads are interacting with your brand. 

website vs social media for you business

Social Media: Where Your Brand Shines 

While your website provides a lot of value for your company, social media helps spread the word about that value. Here are five things to remember when thinking about social media and your brand. 

1. Social Media Helps You Connect With Your Audience 

Something vital to consider when discussing website vs social media in lead generation is that social media helps companies connect with their audience on a personal level.

Digital Information World reports that internet users are now spending, on average, 142 minutes per day on social networking and messaging platforms.

Companies need to make sure their brand’s social media accounts are getting seen within that time frame. 

One way to do this is to create a community your audience will want to participate in and follow on social media. This also allows your brand to reach new audiences and build brand awareness.

Tactics for connecting with your audience on social media include: 

  • Responding to questions and comments
  • Sharing inspirational quotes to motivate your audience 
  • Giving shoutouts to loyal social followers and celebrating their wins

These tactics also encourage people to learn more about your brand and go to your website to check it out. These leads may not have found your website on their own, but did find more information about your company because of what they saw on social media. 

social media audience

2. Social Media Is Where You Build Your Brand 

Social media is also a vital channel to use when building your company’s brand. The more connected social audience is with your brand, the more likely they’ll become customers and brand advocates. 

One key way to build your brand on social media is to humanize your company. Some ways to do this include: 

  • Showcasing your team members and celebrating their wins
  • Filming short video interviews with the leadership team
  • Sharing the key pillars of the company’s culture

Another way to build a trusted brand that people connect with this providing product and service support on social media. The more people know that there’s an actual human being on the other side willing to help them, the more likely they’ll trust the brand you’re building. 

3. Social Media Helps You Share Your Content 

As you debate website vs social media and how they help your company, remember that social media helps you share your content with the masses.

All it takes is one piece of valuable content to reach the right person at the right time to create a loyal customer. 

Social media users like to consume content in different ways on different platforms, so keep this in mind as you share your content.

If you’re on Facebook or Twitter, you could share a link to your blog. If you’re on Instagram or TikTok, create content that’s primarily images and videos.

If you’re on YouTube, make videos regarding either your blog posts or your free resources. 

Sharing content across multiple platforms can also increase your company’s status as an industry-leader. The more you share, the more you enhance your gravitas, which can influence people to keep following you to obtain valuable information. 

4. Social Media Lets You Reach New Audiences 

Another thing to consider when discussing website vs social media is that social media lets you reach new audiences in ways you can’t solely through your website. Social media platforms like Twitter, LinkedIn, and Instagram allow you to use hashtags to follow specific topics.

If you post content on these platforms and use hashtags, your content can be seen by people who follow those hashtags. 

Using the hashtag strategy can help you reach targeted audiences organically on social media. You can also reach targeted audiences through paid social media marketing, but that will come with a price tag. 

5. Social Media Encourages Interaction With Your Brand 

Something that’s unique for social media usage is that it encourages interaction and engagement between brands and their audience. Think about it: every like, comment, or share is a validation that your brand is worth engaging with. It’s a form of social proof that everyone on social platforms can see. 

The more you engage on social media, the more your brand will be seen. 

You can also study when people interact with your social posts most and adjust your social strategy to capitalize on it. Sharing a piece of content that people will want to share at the right time can get your brand’s name in front of hundreds (or even thousands) of new people.

Study the data and capitalize on when your peak engagement times are to increase your chances of a post going viral. 

Website vs Social Media: Which Is Better For Your Company?

When paired together, your website and social media channels are complimentary parts of the same well-oiled machine. They have the same goal: to get your brand out to the world and convert leads to customers.

When done right, your website and social media strategy will be fundamental pillars in your lead generation and growth strategies. 

SEO for Accounting Firms – Getting Ranked on Google

SEO for accounting firms is the process of optimizing the content and technical presentation of a firm’s online presence to ensure that potential clients…

seo for accounting firms

Warren Buffet once famously said, “If you can’t communicate, it’s like winking in the dark—nothing happens.”  

If you’re like most accounting firms, a well-designed website is crucial to your communications strategy. (If you’re not sure your website is up to snuff, be sure to check our posts on web design and digital marketing.)

Unfortunately, too many accounting firms overlook the obvious. You can have the best website on the planet, but if potential clients can’t find you amidst all the internet clutter, you are still winking in the dark!

That’s where Search Engine Optimization (SEO) comes in. 

SEO for accounting firms is the process of optimizing the content and technical presentation of a firm’s online presence to ensure that potential clients see that accounting firm among the top-ranked organic search results.

As an example, we did a quick search on Google for accounting firms in Akron, Ohio. 

seo for accountants

The first four results are paid ads, aka pay-per-click (PPC) advertising. PPC is an essential part of your lead generation strategy, but it’s not cheap, especially in a competitive market like accounting services.

Furthermore, research shows that savvy consumers (those are the kind of clients you want, right?) are increasingly skeptical of paid search results. 

The Nielsen study “Global Trust In Advertising” found that ads in search results have the lowest credibility ratings, an average of 47% across all age groups. For comparison, old-fashioned TV ads have a 63% credibility rating. 

After the paid search results, is a map. Many of your potential clients are interested in the geographic convenience of their accounting service provider. Your presence on the map is crucial. That’s part of your SEO strategy, and we’ll talk more about it shortly.  

After the map, we start to see real organic search results…or do we?

The following seven search results in our example are lists of accounting firms. Companies specializing in SEO create those lists and usually sell listing on them. 

Search engines love them, but they are far from objective. In many cases, such lists are yet another form of paid advertising, albeit somewhat more subtle than standard PPC ads. 

Finally, in position 12, the first actual accounting firm appears.

That’s a crowded landscape.

A well-thought-out SEO strategy is the only way to make sure you own a piece of real estate on the first page of search results.

On-Site SEO for Accounting Firms 

Keyword Optimization

When a potential accounting client enters a line of text into a search engine, they use predictable words and phrases.

The specific words used speak volumes about their intention, i.e., where they are in the process of choosing an accounting services company and what precisely do they need.

Keyword optimization is about anticipating the most likely search strings for your ideal clients and ensuring that the content on your website has those same phrases and words presented in a way that the search engine’s algorithms perceive as beneficial to the searcher.

seo for accounting firm

The search phrase, “accounting firm near me,”  tells you a lot about the searcher. They are in the market for an accounting service  (we don’t know what kind yet), and they are most interested in the provider’s physical convenience.

Compare that to “highest rated accountant firm near me” This potential client is also in the market for a conveniently located accountant, and they are most concerned about a firm with good reviews.

Even more specifically, “highest rated tax specialist near me” tells you the searcher wants a well-reviewed tax specialist within a short driving distance to their current location.

If your firm happens to fit that bill, that search is a golden opportunity to convert a searcher into a paying client. But without the right keywords on your site, Google has no way to know this is a match made in heaven.

Tags and Metadata

Google’s search algorithm is nightmarishly complex. Not even the engineers and data scientists at Google themselves understand it in all its complexity.

We know your site’s content, the keyword phrases, and the length of time spent on your site all play a role in SEO for accounting firms.

Amidst all this complexity, it’s easy to overlook the easiest way of all to clue in the search engines about your accounting prowess.

Just tell them.

Hidden on every webpage are small pieces of HTML that tell the search engine what that webpage is about.

Title Tags are just what they sound like. They are HTML codes in the header of a webpage that tells the search engines the webpage title.

Usually, the title tag is identical to the actual page or article title, but it need not be. 

You should remember, search engines often present the contents of the title tag in the search results.

From our earlier search example for accounting firms in Akron, the first organic result is a list of accounting firms.

The title tag for that article is “Top Accounting Firms in Akron – 2020 Reviews | Clutch.co”

Meta Descriptions

Immediately following the title tag in the header should tell the search engines what the web page is about.

Looking at our example above, the meta description for the page corresponding to that search result is “Detailed client reviews of the leading Akron accounting firms. Hire the best accountant in Akron, OH.”

As you can see, a meta description can be more than just a description. In this case, the webmaster included a value proposition. 

Why should the searcher click on this link? Because they want to hire the best accountant in Akron, of course!

Alt tags were conceived initially to tell vision-impaired users and searchers who block images what images appeared on a webpage. 

technical seo for accounting firms

They now also tell the search engines how you want them to understand the image content.

Suppose you have a webpage about financial auditing with an image of a group of people sitting around a conference table. In that case, Google doesn’t know how to interpret the image in context.

If you include an alt tag that says, “accountants performing a financial audit,” then Google understands your intent, and you could receive extra relevancy points in the search algorithm.

Sitemaps

Another often overlooked way to make the search engines your best friend is a well-structured XML sitemap.

An XML sitemap is a file on your server that tells search engines before they start analyzing your website’s content, which pages you explicitly want them to index and what the relationship is amongst the various pages.

seo strategies for accountants

You might have a page for “Our Accounting Services,” where you list all the specialties your firm offers. That page would, in turn, link to sub-pages describing each service in more detail.

Search engines may or may not understand that hierarchical relationship. A sitemap tells the search engine explicitly instead of leaving it to chance.

Your sitemap can also tell the search engines useful things about your content, like how often the content on a page is updated and when you last updated it. The more recent your content, the more relevant the search engines are likely to consider it.

Site Structure

Search engines are logical. They like websites neat and tidy. Messy websites confuse them and cause them to misunderstand and deprioritize the content you worked so hard to create.

Search engines also take clues about the importance of a piece of content based on its placement in the structure.

Often an accounting firm’s website grows organically. As you think of things you feel are meaningful to your clients, you add them to the site. This process can result in a disorganized meandering website.

Even if you started with a well thought out structure, it behooves you to check if you’ve outgrown it. That’s often the case.

A well thought out website structure is not just important to search engines. It also better serves your clients and leads to higher conversions.

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Off-Site SEO for Accounting Firms

Google My-Business

Remember the map that showed up mid-page in our example search for accounting firms? Google My-Business is how you get your accounting firm to show up on that map, and that’s just the beginning of the benefits of this terrific free tool from the folks at Google.

Google created the My Business tool so companies of all kinds can claim their business and provide vital information to searchers like address, phone number, website URL, hours of operation and the types of service you offer.

Unless you’ve only just recently hung up your shingle, chances are you already have a Google My Business listing. The first step for most firms is simply claiming their listing. 

google my business for accounting firms

Once you’ve claimed your listing, you control the data in your My Business listing, and that opens the door for many SEO opportunities. Now,  Google knows you officially exist, and that automatically improves your search rankings.

A complete Google My Business listing is also key to building client trust. Google research shows that customers are 70% more likely to visit a business with a complete My Business listing. 

Also according to Google, businesses with a complete My Business listing are twice as likely to be considered reputable.

Link-Building

Google’s search algorithm changes continuously and is increasingly sophisticated, but at its core, the algorithm appears to be still highly dependent on something called “page rank.” 

Page rank is a ranking algorithm based on the number and quality of the links to your site from other sites. 

In short, the more other people talk about your accounting firm (hopefully in a good way), the more important Google thinks your site is compared to your peer group.

link building for accounting firms

Remember in our example, all those lists of accounting firms that showed up at the top of the organic search results?

Those are examples of backlinks from other sites. There are many ways to get other sites to link to you. Of course, one way is to buy them, but Google’s on to that strategy and tends to discount those links somewhat.

A better approach is a well thought out content strategy with compelling content that others want to link to because your content is considered the definitive source for that information. We’ll talk more about content marketing shortly.

Reviews

According to the Nielsen study,  “earned media” like recommendations, reviews, and editorial content are among the most trusted forms of marketing.

Reviews are also an essential part of your off-site SEO.

Google shows reviews or “ratings” in three places;

  • on google maps,
  • in search results, 
  • and, next to your online ads.

Some clients will submit a review to Google without being asked. But they are more likely to take that step if they are unhappy. That’s not going to lead to the kind of reviews presence you’re hoping for.

A smarter approach is proactively soliciting reviews – which can ultimately boost SEO for accounting firms.

Include in your post-engagement follow-up email sequence, asking customers explicitly for a 5-star review.

seo tips for accountants

Be sure to explain why that’s important to you. And mention, if their review would be anything other than a 5-star, they should reach out to you first so you can make it right.

Google also may show your reviews directly next to your site in search results from 3rd-party review sites like Yelp. 

Again, being proactive is the key to success here. Explain to your customers in a follow-up sequence why you need good reviews and encourage them to visit rating sites like Yelp and post 5-star reviews.

One strategy that works well is first asking for a client’s feedback directly as part of post engagement follow up.

Then cherry-pick the most positive reviews and ask them to post the same feedback on Yelp.

Make it as easy as possible for them by including the link to your Yelp listing and reminding them what they said so they could just cut and paste into the review.

Content Marketing – Becoming a trusted authority

People have accounting questions every day. They use search engines to get answers to those questions.

Content marketing is about publishing content on your site and external sites that answers those common questions and, in turn, positions your firm as the trusted authority on that subject.

content marketing for accountants

The logic here is obvious. If a client has seen your firm referenced repeatedly during their efforts to answer an accounting question, when they decide to engage a firm to help with that question, you have already positioned yourself as the obvious choice.

Content marketing is also an excellent opportunity to get those inbound links from other sites.

It’s a win-win. You are positioned as the authority while improving your search rank.

Case Study – How St. Clair CPA Solutions used local SEO to Improve Traffic and Land More Clients

Based in Philadelphia, St. Clair CPA Solutions faces plenty of competition. With the help of Mediaboom, they redesigned their website with local SEO and streamlined conversion in mind.

This increased focus and awareness made a clear contribution to their bottom line.

  • Total traffic to their site has increased 171%
  • Organic traffic (i.e., the traffic directly resulting from their SEO efforts) is up a staggering 327%.
  • And, the fast-growing segment of online traffic, mobile, has increased by 246%.
st. clair cpa accountants

You can read more about St. Clair CPA Solutions’ push for improved local SEO here.

Mediaboom makes sure that when you wink, somebody sees

There’s probably no other group of people more keenly focused on the bottom line than accounting firms. 

SEO for accounting firms is a vital part of your digital marketing strategy, but its direct impact on the bottom line can be tough to quantify.

At Mediaboom, we’re committed to providing digital marketing and SEO for accounting firms to help all our clients get quantifiable results like the ones St. Clair CPA Solutions experienced. 

Contact us today, and let’s talk about what we can do for your accounting practice!

How A B2B Marketing Agency Can Help You Generate Sales

A B2B marketing agency helps add value to your business. The agency determines the best digital platforms for you to invest in, evaluates your website’s traffic…

b2b marketing agency

Are you a business owner planning your digital marketing strategy? Or are you playing with the idea of utilizing an agency to help you grow your business? 

If the answer to either or both of these questions is a “yes,” you are in the right place. 

How can a B2B Marketing agency generate sales for your business?

A B2B marketing agency helps add value to your business. The agency determines the best digital platforms for you to invest in, evaluates your website’s traffic, and continuously balances your marketing strategies and outcomes. Working with an agency has one primary goal, i.e., to generate more leads and enhance your sales conversion.

An agency offers immense value; however, you must consider certain things before hiring one:

b2b marketing agency

10 Things to Consider when Choosing An Agency

Do not worry; it is not rocket science. All you need is to look into a few aspects before partnering with a digital marketing agency. 

  • Cutting Down on Cost – Hiring an agency will cut down your marketing budget. How? Because running a marketing campaign yourself will require you to hire a graphic designer, web developer, analysts, accounts and technical manager etc. With an agency, they will have the team already, which saves you both time and extra wages you would have paid to all those hired. 
  • Facilities – You must find out the credibility of the agency. Look at their case studies, reviews, previous clients and results delivered for each client. Make sure that the agency is offering the value you need
  • Value and Culture – Before hiring a b2b marketing agency, you need to ensure that the agency’s culture aligns with your company’s. However, if you are looking for an agency to develop your brand’s culture and value, look for one with proven expertise in this task. 
  • Working Methods- Look into how the agency works. Do they outline their process upfront? are there rounds of revision, time for meetings, feedback on your end?
  • Knowledge – Beware, many b2b marketing agencies are faking it out there; hence, do not rely on what they say. Actions speak louder than words, and you should be able to see that by their previous projects and partners. 
  • Tracking their Progress – Measuring the agency’s progress can help determine how good they are. If your performance scale goes up working with an agency or vice versa, either way, you will feel the impact right away. Always hire a marketing agency working on metrics and relying on analytics to gauge your company’s data. 
  • B2B Marketing Management System – A marketing management software system is critical in the present digital era. Marketing agencies are surely going to fail without competitive software. So, choose an agency with experience in utilizing multiple CRMs. 
  • Expertise – Marketing strategies can be complex and require multiple practices. While some marketing agencies may be the master of all practices, others only specialize in certain aspects of the marketing arena. Every agency has its strong and weak points. It would be wise to research the agencies specializing in your niche. 
  • Size – Size matters, and you will need to know if the agency will be able to dedicate enough team members to work on your project –the bigger, the better. Moreover, if an agency has too many clients on board, this may cause a lack of concentration and commitment. 
  • Testimonials – Check for third-party reviews and testimonials from previous clients. You need to know how they performed with other companies before hopping on the partnership ride with the agency. 
b2b marketing agency strategies

4 Reasons Why You Need a B2B Marketing Agency

You must consider hiring a marketing agency to create a strategy to improve certain digital aspects of your marketing strategies. Here are four of the areas you must aim to conquer:

1. Converting Website Users to Clients

Are you getting increased traffic but struggling to generate sales from it? This is where a b2b marketing agency comes in. They will evaluate your website from an analytical prospect and make tweaks.

 From content customization to visual aesthetics, opt-in offers, and more – a marketing agency will create and maintain a website that attracts visitors and persuades them to click your Call-to-Actions (CTAs). 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

2. Re-engaging with Current Clients 

A digital marketing agency will help you focus on your existing clients by creating a strategy to create trust and loyalty. These are your soft leads, meaning the clients already know your business and expect to hear from you. 

The agency will create content offering advice, useful solutions, and educating your clientele for free (without a sales pitch). Customers’ relationships built on trust will more likely move beyond free advice to a buying consumer. 

b2b social media marketing

3. Targeting new customers

A well designed website, free relevant and value-offering content combined with a targeted marketing strategy will help generate sales.

Experienced b2b marketing agencies already know where to look for potential clients for your business. Moreover, they also have contacts to introduce you to new markets for increased customers’ influx. 

4. Increasing website traffic

Another significant reason to hire a marketing agency is to generate inbound leads. An agency will add more quality to your website’s content while creating your brand’s larger digital footprint. 

This allows more opportunities for your business to appear in search engine results. A b2b marketing agency will work with you to develop well-optimized content to answer consumers’ questions or solve an issue. 

Not only will it improve your Search Engine Optimization (SEO) ranking, but it will  increase organic traffic to your website, resulting in the conversion of visitors to potential leads. 

b2b website marketing

6 Types of Marketing You Must Consider

Although there are numerous marketing strategies, here are six that are the most relevant for conquering the digital landscape. 

1. Website

Your website is the heart of your brand’s digital presence and drives sales.

Think of your website as an important asset, like your company’s office or a store. An agency cannot go wrong when establishing a solid and effective website for your brand. 

Your company’s website is significantly important for several reasons, such as digital visibility and credibility. Your website is a marketing portal that attracts visitors and persuades them to click on the CTAs for sales conversion. 

b2b website design

2. Search Engine Optimization

Search Engine Optimization of your website and content is an effective strategy, and the more you invest in it, the greater are your chances to yield ROIs.

However, it is not a quick fix but an on-going process.

SEO aims to improve your rankings in search engine results like Google, Bing, and others. You can even optimize your website and content for local SEO, meaning your business or brand will appear on top of search results for local customers in your area. 

Where SEO helps attract customers from all around the world, local SEO helps you target a particular customer group. You can optimize your content to attract potential clients based on age, gender, profession, area, education etc

A b2b marketing agency will evaluate your website and content by ranking analysis and keyword research. This will help them determine how your website ranks against other competitors in the market and adapt a marketing strategy that works in your favor. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

3. Email Marketing

Email marketing is more of a direct marketing strategy to share blogs, information, and offers with existing and prospective customers. 

This is better than cold leads because consumers on your mailing list have already subscribed at will and expect to receive information and sales offers from your company. 

Email marketing is an effective way for after-sales interaction with your customers. However, you must be careful; send too many or unsolicited emails, and end up in a spam folder. 

An agency can help create relevant, easy-to-read and not to salesy email content. This can increase traffic to your website resulting in sales conversion. 

By using analytical tools, the agency will monitor aspects such as the number of visitors on the website since the email promotion and how many clicks on the “call-to-action” link. 

4. Social Media Marketing

A b2b marketing agency will help your business make the most of social media platforms such as Facebook, Instagram, Twitter, Snapchat, TikTok etc. 

Businesses worldwide are investing in social media marketing to grow their following and reach new markets with potential customers. However, choosing the right social media platform is critical, as not all of them will suit your needs. 

For example, if you are targeting Millennials, Instagram  will be a better platform, whereas, if you specialize in b2b products or services, LinkedIn is your go-to marketplace. 

A digital marketing agency will help you identify the platforms that may work best for your products and services. 

It is important to focus on the right social media platforms. For example, if you are selling funky footwear, you are better off with Snapchat and Instagram than using LinkedIn or Twitter. 

b2b marketing

5. Content Marketing

Consider content marketing as a long-term investment; however, just like SEO, it needs to be consistent to work and yield ROIs. 

Content marketing is different from other strategies because it does not involve direct marketing of your products and service. Instead, you create valuable and enriching content to enhance customers’ experience. 

Some of the well-known brands around the world will actively post images, blogs, and videos related to their products and services. However, these posts must be engaging, enticing, entertaining and informative at the same time. 

This is what will establish your brand’s strong digital presence and credibility amongst your clientele. It is a promotion strategy for your brand without aiming to sell or even mentioning it in your posts. 

6. Video Marketing

Video Marketing will indirectly help create awareness about your brand and increase the chances of people getting curious about your products and services. This will result in increased traffic to your website and social media pages – the more visitors and followers you have, the more leads to generate ROI. 

If you do not have the slightest idea where to begin, a b2b marketing agency can help you make the most of this epic marketing strategy. Speak to your agency and find out if they have people who specialize in video marketing. 

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10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Let the Experts Help

If you are a business looking for a new marketing strategy for thriving sales, it would be best to have a b2b marketing agency on board. Mediaboom is a digital marketing agency specializing in getting results for our clients. Not only will we help boost traffic to your website but we can drive brand awareness and generate quality leads to increase your revenue generation. 

Top Med Spas – 10 Of The Best Industry Leaders

Whether you’re a small real estate investor or an established one, separating yourself from the competition is one of the best ways to keep increasing your customer base…

Last year, the Medical Spa, or Medspa, industry was rapidly approaching a total value of $10 million a year. The rise in social media and self-care has made Medspas popular among men and women alike. However, the popularity and the boom in business does mean more competition. 

The trick to standing out is to have a recognizable brand image, strong digital presence and a reputation of delivering quality services and treatments.

Below is a list of the top med spas that stand out from the competition to deliver exceptional service.

1. QAZI COSMETIC CLINIC

Visit Website ›

Qazi Cosmetic Clinic is one of the top med spas for minimally invasive treatments in California. Dr. Qazi offers contour, enhance, and restore your face and body to achieve your ideal look. Their website offers detailed insight about each treatment, before and afters, videos, testimonials and more.

2. WILLOW MED SPA

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Willow Medspa & Salon in Morgantown, West Virginia is a leader in providing exceptional service and results for their clients. With an experienced team of doctors, Willow Medspa stands out from the competition with its beautiful space, personalized service, and exceptional website.

3. THE BIOMED SPA

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The Biomed Spa provides it patients with cutting edge technology led by Dr. Fisher. You will be treated with meticulously detailed, non-invasive treatments to results you desire.

4. BEAUTY FIX

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Beauty Fix is one of the best med spas in New York City that with a variety of treatments to help rejuvenate your body. Their team of doctors work with leading industry experts to provide body contouring, lip augmentation and cosmetic surgeries.

Download Our Latest Whitepaper

12 Ways to Drive Traffic To Your MedSpa Website

Looking for better ways to bring in new clients? Get insights into growing your medical spa business, attracting new clients, and increasing the awareness of your brand in this 12 step guide.

5. NASSIF MEDICAL SPA

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Nassif MD is one of the top med spas in Beverly Hills. Their team provides unparalleled cosmetic expertise to deliver the best results for their high-end clientele.

6. Cure

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Cure is unique in that it is more than just a med spa. Along with offering exceptional non-invasive med spa treatments, they also provide a unique blend of services that utilizes both classic medical practices as well as new world holistic expertise.

7. Innovative MedSpa

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Innovative MedSpa offers a full suite of services for all your aesthetic needs. Their team of experts offer personalized service to deliver the finest results, to make you feel refreshed, rejuvenated, and feeling young again.

8. CIENEGA MED SPA

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Cienega Medspa is one of the top med spas in Los Angeles. With two locations and a team of certified medical professionals, Cienega provides the highest standard of care and quality of service that patients desire.

9. Trifecta Medspa & Wellness

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Trifecta MedSpa & Wellness, with four locations across New York City, offers top-notch customer service, state-of-the-art-technology and a customized plan for each patient. Their goal is to provide the highest quality treatments and service for their patients, led by Dr. Edward Fruitman, M.D..

10. Laser Away

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Laser Away is the nation’s leader in aesthetic dermatology. Their board-certified dermatologists, registered nurses, physician assistants, and nurse practitioners provide the best quality service to deliver amazing results time and time again.

Want to compete with these industry leaders?

If you want to promote your medspa and become one of the top med spas in the nation, there are a variety of strategies you can implement to start seeing your business grow.

For help with all your website design, branding, marketing or advertising needs, contact Mediaboom to see how we can get your medspa on the right track.

To learn more about starting a Medspa and how to market your business, check out our other helpful resources:

Hedge Fund Websites – 10 Must-See Examples

The are many reasons why hedge fund websites are constantly being updated with new designs and functionalities. Hedge funds must…

There are a multitude of ways to connect with prospective clients with one of the most important being your website.

Your website works 24/7, 365 days of the year to continually produce new sales for your firm. Whether you need to promote your services, all of for existing customers to login, or want to showcase your latest work, your website is a great place to start.

Why Do You Need to Update Your Hedge Fund Website Design?

The are many reasons why hedge fund websites are constantly being updated with new designs and functionalities. Hedge funds must be able to adapt to meet their clients where they are – and that starts with their website. As more and more prospective clients go digital, so too must your Hedge Fund.

Ahead, we’ll review 10 of the best of hedge fund websites to see what makes them stand out amongst the competition.

1. Sphera

Sphera’s website simple yet intriguing. They keep the design simple by just sticking to the use of blue tones and whitespace throughout the site. However, they take it out of the box by making their website more interactive with responsive animation and hover effects.

2. Empyrean

Empyrean’s has one of the most elegant and professional hedge fund websites. Most of the photography is kept black and white which helps the information stand out better. The lead into the website is also strong with content that helps set the tone for who Empyrean is as a company.

3. Long Ridge

Long Ridge’s website feels organic and breaks the more traditional style of web design. With overlapping elements, simple animations and strong calls to action, their website represents their company in a strong and sophisticated manner.

4. Bridgewater

Bridgewater’s website is all about keeping you informed. Right off the bat, they share with you their insights that helps paint a more personal picture of their company. The design is kept simple to help you focus on the content better.

5. BNY Mellon

BNY Melon’s website is bold and strong with their use of contrasting colors, valuable statistics and informative content that is kept brief to entice the visitor to learn more. They utilize their homepage to help portray who they are through shared insights, their solutions and their global impact.

6. Two Sigma

Two Sigma’s website is easy to navigate with a simple navigation and quick links on the homepage to help you get to where you need to go.

7. MLP

MLP’s hedge fund website skips the use of photography and puts their focus on using uncomplicated graphic elements and strong typography. MLP sticks to the important information by detailing their success with strong statistics, snapshotting their investment approach and showcasing their company environment.

8. Black Rock

Black Rock’s website feels bold and modern with their use of whitespace and strong color palette. This bold color scheme helps call out and accent important information. Another nice touch is their addition of search bar in the navigation and filter on their homepage that helps get you straight where you need to go.

9. Citadel

Citadel use of a video on their welcome screen helps add depth to their website and creates an immersive environment. With strong headlines and calls to actions, Citadel entices to the visitor to dive deeper in their site to learn more.

10. York

York’s hedge fund website feels clean and sophisticated with their neutral color palette and strong use of whitespace. The information is kept clean in a well organized grid format. Another strong element is their use of a mobile style menu as you scroll down the page. The navigation opens up in a full screen menu that is easy to follow and the hamburger icon switches to match their logo, a fun touch that keeps their website unique and personal.

Where to Get Started With Your Hedge Fund Website Design

As you can see in all the websites that were reviewed in this article, there are plenty of design considerations and functionalities to think about when designing your website.

In order to stand out amongst the competition and to connect with prospective clients, your hedge fund must look to embrace these

Starting a Medspa – Strategies For Building Your Digital Presence

Last year, the Medical Spa, or Medspa, industry was rapidly approaching a total value of $10 million a year. The rise in social media and self-care has…

starting a medspa

How Can I Go About Starting a Medspa?

There are 5 main steps to starting a successful medspa:

  1. Creating a business plan
  2. Branding
  3. Generating leads with a website
  4. Utilizing medspa software
  5. Marketing and advertising
starting a medspa tips

With a thorough business plan and a strong digital presence that continually draws in new customers, you are sure to build a successful medspa. Keep reading to learn more about how each step is vital to your business’s growth. 

The Importance of Your Business Plan

Starting a medspa begins with a business plan.

This is a summary of how your medspa will run in order to turn a profit, an analysis on the local market, and information describing its potential to grow. If you need to attract investors to get you off the ground, you will need a well-written business plan that provides them with reasons to invest in your business. 

Some things your business plan should include are: 

  • Costs: The start-up costs and funding requirements for the next 5 years
  • Marketing: Define your marketing strategies and how you will consistently bring in new business
  • Legal: Detail the structure of your business. Is it a sole proprietorship or an LLC?
  • Profits: Provide prospective data for five years of operations to give investors a good idea of the profitability
  • Staffing: The staff set the tone for a business, so it is vital that you seek out candidates who fit the brand and are qualified to provide a comfortable experience.
  • Insurance: What the needs are for insurance. Medical practices, including medspas, require insurance to protect everyone involved. Additionally, most medical insurance providers do not cover medspa services; however, if certain plans do, you will need to decide if your practice will accept insurance or not.

There are also other important details that you will need to iron out. For example, what services will you offer? How can your location benefit your business? 

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12 Ways to Drive Traffic To Your MedSpa Website

Looking for better ways to bring in new clients? Get insights into growing your medical spa business, attracting new clients, and increasing the awareness of your brand in this 12 step guide.

When deciding what services to offer, it is important to weigh the costs, the payoff, and the risk. 

It would be fiscally smart to start by offering services that are within your expertise, involve little equipment, and are popular right now. This guarantees that you won’t overspend on equipment right away. It could also be beneficial to offer some specialty services that are unique to your medspa.

This can help you stand out from other businesses in the area. 

medspa business plan

As for location, most medical offices are a destination on their own. 

Unlike with cafes, you are unlikely to get customers from foot traffic. There is no need to pay lots for prime real estate in the heart of downtown; however, a luxury location would allow you to utilize luxury branding and charge more for services.

The key to location is to find somewhere affordable, but that seems very legitimate. 

If a medspa was located in the warehouse district or the middle of nowhere, potential customers may be less likely to trust the quality of the services.

Some things to consider when selecting a location include the “vibe” of the area, parking availability, zoning laws, and local demographics. 

How Branding Can Elevate Your Medspa

This sounds basic; however, branding can make or break a new business. Branding is more than having an Instagram account and posting about 20% off sales every other month. 

Branding means deciding on the tone, styling, and aesthetic of the business in order to maximize appeal to the target demographic. 

branding for medspas

Social media tools like Instagram can certainly help connect leads with the business, but the first step is to brand your medspa. 

The Branding Checklist: 

  • Logo – Does it communicate what the business does? Is it easy to understand? Is it easy to replicate on other promotional materials? 
  • Colors and Type – Do they look good together? What is the tone they are setting for the business? Will promotional materials be readable in these colors and type?
  • Tone – Who is your medspa? Does the tone match the clientele? 

How to Generate Leads With a Conversion-Optimized Website

A successful  medspa website design is great both for branding purposes and to make conversions. Because the market is so saturated with medspas and there is competition for customers, it is vital to have a top-notch website that is designed to make conversions. 

What does it mean to optimize a website for conversions? Why are conversions so important?

A conversion occurs when a lead – a potential customer or “prospect” – makes the transition to becoming a customer or client by buying a product or booking an appointment for a service. 

medspa website

To make your medspa successful, you require conversions, and lots of them. Having a conversion-optimized website means that the site is designed specifically to turn prospects into recurring clients. 

How does a website do this?

There are several ways that a high-end website design can  make more conversions and bring medspas more clients:

  1. Videos and testimonials: leads may not trust a brand telling them to buy a product or book an appointment, but a testimonial from a person like them will.

    Testimonials assure leads of the quality of your services and give a human face to the treatments that you are offering. Videos especially are a great way to show how well your treatments work and give leads insight into the medspa experience. 
  1. Booking integration: this means that new clients are able to easily make an appointment through your website without being redirected elsewhere. The number one reason most leads click away from a website is that they can’t figure out how to use it or it takes too long to use. When starting a medspa, it is vital that your website is easy to use and that new clients can easily book that first appointment.
  1. Information about services and staff: People like to have lots of information about something before they commit to it. Having extensive services pages, FAQs, and blogs will keep leads on your website by feeding them more information. As people learn more about a service or a topic, they will be more likely to consider booking an appointment for it later on.
website for medspa

Providing lots of information on your website also helps establish trust with potential clients. It shows that you are a trustworthy authority, which will make them feel more comfortable during the appointment.

Similarly, having an About page to introduce the practitioner, the staff, and their credentials will also make leads feel more comfortable about booking that first appointment. 

Download Our Latest Whitepaper

12 Ways to Drive Traffic To Your MedSpa Website

Looking for better ways to bring in new clients? Get insights into growing your medical spa business, attracting new clients, and increasing the awareness of your brand in this 12 step guide.

Medical Spa Software: The Backbone of Starting a Medspa

When you start a business – any business – there are a lot of moving pieces and parts.

There will always be a lot going on and many different things that will need your attention. This goes double for medspas. Not only will you need to keep track of appointments, manage your staff, process payments, do payroll, solicit client feedback, run a marketing campaign, stay stocked with products, and make choices about whether to start offering new services, you need to do it while being HIPAA compliant

The good news is that you don’t have to do all of it yourself. There are a variety of affordable, easy to use options for medspa software that will do most of the tedious and repetitive tasks for you. 

Vagaro is an affordable, user-friendly option. Subscriptions run between $25 and $85 a month. This all-in-one software will help you schedule clients, send automatic reminders, add notes, create a custom booking website, and let you livestream classes and consultations from anywhere.

It also works on any device. Vagaro is especially ideal for small practices and for people who are just starting a medspa.

medspa software

DrChrono is designed to streamline admin tasks to allow your team to focus on clients, not on paperwork. DrChrono is ideal because it has an Electronic Health Record feature that works through an app on any device. It also has the option for Telehealth and allows clients to both set up their appointment and pay their bill online.

If you are starting a medspa that offers unique services or is multispecialty, this software is ideal for you. 

AestheticsPro is a cloud-based software that offers a POS system, an accounting suite, a gift card processing system, and gives you access to e-records from anywhere. It is also ideal because it is HIPAA-compliant and easily helps you utilize before & after photos.

There are many more options for medspa software. To learn more about the pros and cons of each, please read Mediaboom’s full medspa software review

3 Ways to Effectively Market Your Medspa

Marketing and advertising are the key to growing your medspa in the long run. Here are 3 ways that you can market your business to continually draw in new clients. 

1. Person to Person Advertising – Utilizing Influencers and Bloggers

Many potential clients will trust a recommendation from a friend or someone they look up to over the word of a company. This is why influencers and guest blogging have been on the rise as effective and affordable marketing strategies. 

When first starting a medspa, a well-known beauty blogger can help put your practice on the map and get you your first influx of new clients.

Paying an influencer or blogger to talk about your medspa and rave about your services doesn’t cost very much and their posts will continually attract an audience. A few hundred dollars spent on an influencer’s promotion could lead to thousands of dollars in revenue and many new clients. 

social media advertising for medspa

Advertising through influencers and bloggers is all about your medspa’s demographic. Nearly 70% of medspa customers are under 55, and a vast majority are women. Millennials make up 17% of all medspa clients. Given this information, you will want to work with an influencer or blogger who is in the 28 to 55 range, who has a large following of women in that demographic, and who is already in the beauty niche. 

When their followers see them rave about your services, they will be very likely to follow suit and make an appointment themselves. 

2. Online Advertising – Using Social Media Ads and PPC

Social media is where it is at – for all demographics, not just the young people. The average adult spends 2 hours and 22 minutes on social media a day. Of that, an average of 38 minutes a day is spent on Facebook alone. When you begin to advertise while starting a medspa, it is important to go where the people are.

Instagram, Facebook, and paid Google Ads are ideal for advertising because they don’t necessarily read as “ads” to users. They appear normally in someone’s feed, therefore drawing their attention more. 

facebook for medspas

The key to social media advertising is to produce high-quality ads that convey your brand and your services, are interesting to read, provide the user with information to better get their attention, and do not annoy them. 

PPC (Pay-Per-Click) ads are ideal for targeting certain demographics and locations based on keywords. This is an affordable way to ensure that you are only paying to advertise to potential leads who are in your area. 

3. Local Marketing – SEO and Business Listings

Unlike e-commerce websites, medspas do not benefit as much from advertising to people outside of their area. Because medical spas operate on the basis of clients coming in, the best way to generate leads who will likely convert is to market locally. 

There are two main ways to do this: local SEO and business listings

Developing a comprehensive SEO (Search Engine Optimization) strategy will help your website show in Google results for searches like “Medspa in Orange County.” 

Local SEO means that your website is optimized to come up for searches that relate to your region. When you are first starting a medspa, you probably won’t be in the topmost Google results right away.

SEO takes time, but can deliver great results with patience.

medspa seo

When most people need to know information, the first thing they do is Google it. This is also how most people find services. Ensuring that your website appears prominently in the search results is the best way to connect your medspa to new clients. 

If people don’t use Google to find new business and services, they may check a business listing website like Yelp.

These websites are ideal for consumers because they can read honest reviews. The good thing about advertising with business listings is that you can easily target your area and it is relatively inexpensive to get your medspa listed.

This strategy is especially good for targeting older clients who may be interested in your anti-aging services. 

Where to Get Started

Starting a medspa can be an overwhelming process and it’s important to have all the right strategies in palace from the beginning to see the best results. For help with all your website design, branding, marketing or advertising needs, contact Mediaboom to see how we can get your medspa on the right track.

To Learn More About Starting a Medspa and How to Market Your Business, check out our other helpful resources:

Hedge Fund Marketing – Tips to Build Your Client Portfolio

Hedge fund marketing involves the creation of a comprehensive digital strategy with the goal of increasing website traffic…

hedge fund marketing

What Is Hedge Fund Marketing?

Hedge fund marketing involves the creation of a comprehensive digital strategy with the goal of increasing website traffic, converting more customers, building a stronger client portfolio, and increasing visibility through SEO, ultimately generating more profit.

A barely-there social media presence and basic website will not work in today’s market. 

If you’re a hedge fund firm struggling to find your footing, this is one article you’re not going to want to miss. Ahead, we’ll discuss some great reasons to use hedge fund marketing for your success. 

Why You Need to Marketing Your Business

Hedge funds attract a limited audience, as you need an income of at least $200,000 over two years or a net worth of $1 million or more. According to Institutional Investor, some of the biggest names in hedge funds in 2019 include:

  • Renaissance Technologies
  • Perceptive Advisors
  • Element Capital Management
  • TCI Fund Management
  • Citadel

A lot of those companies aren’t exactly household names, which means that hedge fund firms cannot simply rely on their status to differentiate themselves. They also must connect with their audience, attract and convert leads, and increase their portfolio’s standing.

hedge fund marketing strategies

These are the jobs of a hedge fund marketing team. 

Digital marketing experts can create a long-running marketing strategy that encompasses the above areas and many others. As we discussed in the intro, in working with a digital marketing agency, your hedge fund firm can accomplish the following: 

  • Separate yourself from the competition
  • Develop your authority and build customer trust 
  • Personalize your message for more meaningful interactions

If it’s your social media presence that could use some serious beefing up – or perhaps it’s your lackluster website that you’d like to revamp – you can rely on your digital marketing agency for this as well.

You may also receive guidance in areas like webinar hosting, writing and publishing newsletters, marketing insights, and understanding analytics and campaign data. 

4 Reasons to Use Hedge Fund Marketing

If your firm is considering marketing, you may wonder what working with a marketing team can do for you. 

Here are four reasons to amplify your hedge fund firm’s presence with marketing.

1. Convert Website Users into Clients

Perhaps your website, even as is, does attract some traffic. Any site visitor should be considered a potential lead who can be converted to a customer or limited partner. 

hedge fund website

Yet without the right conversion tactics in place, such as opt-in forms and lead magnets, those site visitors come and go. 

You never capture their information, and so they never have a chance at becoming customers.

With your digital marketing agency on your side, you can make the most of your hedge fund website. We’ll talk later about how you can redesign your website and transform your site into a conversion machine. Through the above conversion methods as well as adding reviews or testimonials, rewriting website copy, and strengthening navigation, more leads will arrive to your site and stay there. 

You can then convert them.  

2. Target New Customers

Even if you have a decent number of customers already, you can always afford to grow your audience further, targeting new customers along the way. 

marketing for hedge funds

Your firm can reliably do this in a myriad of ways including:

  • Targeted ads
  • Segmented newsletters and emails
  • Tailored social media content

Your firm may not have known where to start to generate new customers. Through marketing, you can nurture your new customers to keep them engaged while seeing if other customers can grow out of your existing base. 

3. Boost Website Traffic

As we said before, despite their prominence in the realm of finances, not all hedge fund firms are exactly household names. Just like any company trying to increase awareness, you need to use marketing measures to do so. 

Whether you focus your attention more on native ads or social media growth, you find an influencer or partner to work with, or you host an online event, you have no shortage of ways to drum up interest in your website.

hedge fund website marketing

Of course, without tracking the success of your awareness-boosting campaign, it’s tough to gauge how effective it was. Your marketing team can also assess key metrics that indicate whether the campaign did the trick. As your hedge fund marketing strategies develop over time, you should see an uptick in leads, website and social media traffic, and conversions. 

4. Build Your Client Portfolio 

A hedge fund is only as good as its client portfolio, which can fluctuate from quarter to quarter or year to year. Here are the steps that you need to take in order to build your list of clients:

  1. Assess your current audience, segmenting them into buckets or categories. 
  2. Perform audience research to determine the ideal type of customer your firm should pursue. 
  3. Create a plan of conversion you can use to continue branching out your client portfolio.

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

The Types of Hedge Fund Marketing to Consider

Determining which area of marketing to begin with is a major consideration. Here are four marketing types that should be the backbone of your hedge fund campaign. 

SEO + Local SEO

An important area of marketing to focus your efforts on is Search Engine Optimization (SEO). 

You must give your time to this area of marketing to boost your search engine rankings & ultimately your marketing results. 

When you start to rank in search engines like Google, you will become more visible to leads, who will then click-through to your website. Through your marketing team, you’ll have a series of conversion methods to obtain the lead’s contact information once you get user’s onto your website.

Besides just SEO, make sure you don’t forget local SEO. The tactics you use to appeal to those in your city or town are a bit different compared to broader SEO. 

You certainly need a Google My Business account if your hedge fund firm doesn’t already have one. Encourage reviews when you can, especially locally, and post these to your website. You also want to focus more on local keywords specific to your city or town. Rewrite your about page so it has your location in it at least once. Also, keep working on those quality backlinks, as you need them with local SEO as well.

Your marketing team can help your hedge fund firm harness the power of local SEO as you strengthen your overall SEO optimization. 

Thought Leadership Content

One such way to enhance your SEO is to publish thought leadership content. 

This isn’t merely blog posts, but rather, content that can only be presented by experts in your field such as those at your hedge fund firm. 

A report from LinkedIn mentions that thought leadership can bolster sales. Of the decision makers who spend their time reading thought leadership pieces, about 60% of them chose to buy a service or product that was not previously on their radar.  

Also, taking the time to publish thought leadership content can increase your relationship with your customers. The same LinkedIn survey mentions that roughly 55% of respondents said their  audience grew through their thought leadership content.

To write engaging thought leadership content, you need to come up with an interesting take on the subject if it’s already been covered. 

You also want to back up any claims you make with stats and data, linking to the source where you found the info. If you’re worried hyperlinks will distract your readers and make them leave your site and not come back, then add a resources section at the end of your article. 

Social Media 

Despite the prevalence of social media, hedge funds are often reticent to use it, or they don’t do so properly.

This is a major missed opportunity, as LinkedIn is a great network for connecting with potential customers and publishing thought leadership content. 

You can optimize your hedge fund firm’s LinkedIn company profile with better content, images and keywords, use InMail for promotional purposes, advertise successfully, and review your analytics all on LinkedIn. 

Website

Think of your website as the vehicle that drives the marketing. 

As we’ve discussed throughout this guide, your site is where your leads may first arrive. What kind of experience are you greeting them with when that happens?

You need a clean, well-designed website that explains who you are and what you do while injecting personality and humanity into the process. Navigation is a paramount concern, as if your site visitors or customers have to do too much digging to find what they need, they’ll decide it’s not worth their time. 

Simple navigation is about limiting menus and not cluttering up the menus you do have. You might present your menus horizontally across your homepage or through a drop-down. Some hedge fund firms opt to use a search function on the homepage, such as SS&C Advent.

You want to make it easy for your clients to log in. 

Their login portal should be accessible on the homepage above the fold. Also, as we discussed above, your website should be optimized for mobile and desktop users, delivering the same user experience for both audiences. 

Getting Started

Now that you know the many areas your hedge fund firm can utilize digital marketing, it’s time to get started. You must take into consideration all these items in order to see a successful return on investment and to meet your financial goals. For more information on hedge fund marketing, contact Mediaboom today.

How A B2B Lead Generation Agency Can Help You Build Your Business

A business cannot survive off of word of mouth and referrals alone. Whether they be paid or organic, a business needs additional leads…

B2B lead generation agency

Introduction

A business cannot survive off of word of mouth and referrals alone. Whether they be paid or organic, a business needs additional leads to keep growing its customer base. Many businesses don’t know where to look for these additional paid leads. This is where a quality B2B lead generation agency can help your grow your business. They will find the leads that will help you grow your business and implement the strategy to engage them as well. 

Here is an overview of the ways a B2B lead generation agency can help you build your business.

  1. Identify Your Target Market/Customer
  2. Clearly define your brand for potential customers
  3. Use digital/social media as a generation tool
  4. Use content creation as a way to generate additional leads
  5. Utilize paid ads to target additional leads
  6. Use email marketing in lead generation
  7. Create and utilize opt-in offers

Why Use A B2B Lead Generation Agency To Prospect New Leads?

Business owners are savvy people. 

They know how to develop a concept or create a product from the bottom up. However, business owners are not marketers. They might not always know where to look for additional leads nor or know how to qualify them. 

B2B lead generation

Hiring a B2B lead generation agency is a financial benefit to your business. 

They can find your leads and qualify them. They know where to look and what techniques to use. Using a lead generation firm lets a business owner do what they are good at—running their business.

Identify Your Target Market/Customer

Before you pay a marketer to start creating content and campaigns, the first thing you need to do is know who you need to reach out to. 

If you have not identified your target market that is the first thing that needs to happen.

While we all believe that our product is wonderful, not everyone needs what we are selling. You will generate sales when you are targeting the right groups.

B2B lead generation strategies

If you have not already, use these steps to identify your target sales market:

  • Study your current customer base. New customers will look a lot like your current ones.
  • Check out what the competition is doing and who they are targeting. You can choose to target the same group or you can choose to go after a group they may neglect or a subsection they are overlooking.
  • Study your products and outline the benefits they offer. Think about who would benefit from those services. Then tailor your marketing services to that group.
  • Consider demographics when you target. If your product is best suited to women over 50 don’t waste your money trying to reach men under 35.
  • Use psychographics as well when creating your ideal target customer. This category includes things like attitudes, values, lifestyles, etc.
  • Review your decision and compare your target to your product. Ask critical questions to make sure you truly believe this is your target before diving into a lead generation campaign.

Clearly Define Your Brand For Potential Customers

Using a B2B lead generation agency allows you to check all parts of your marketing plan. 

An agency will review everything and make sure it works before you launch it. They also review what you currently have and make sure that it sends the right brand message. An agency will review everything from your logo to your website, social media and more. You want every detail to make sense. 

B2B marketing for lead gen

You also want to make sure your brand messaging aligns with the core customer that you target.

Not everyone realizes the valuable resource that their company website is. It can also play a huge role in your lead generation efforts. 

Your website should serve as a central hub for all information about ways to contact your company. It should also have email signup forms and contact forms/sheets on almost every page. Make it as easy as possible for someone to get in contact with you about a business opportunity.

Use Digital/Social Media As A Generation Tool

Digital media is a way to reach more people than possible through traditional television, radio, or print media. 

On Facebook alone, there are 221 million people in the US with an account. Out of those with an account, 74% are active each day. Statistics will be similar to other social media platforms. As a point of reference, in the B2B world, the social network that generates the most leads is LinkedIn. This proves the point that you have to know your customer and understand where to find them. 

Having a social presence on the networks that your target customers use the most is no longer an option. 

Businesses need to meet people where they are. That place for many is social media.

B2B lead generation social media

Being on these platforms will allow you to create posts, generate feedback, and connect to your customers with ease. Social platforms like Buffer or Hootsuite let you put all of your social tools in one place for ease of content creation and responding to guests.

Having a brand presence online also helps build trust in your brand. Even though overall consumer trust in social media companies is falling, brands using social media aren’t being impacted in the same way. 

Customers are less likely to trust a brand with no social footprint. 

Not every company will need every social media network. Most networks appeal to different age groups. But these networks draw some of the greatest numbers of daily users. 

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • Snapchat
  • TikTok
  • WhatsApp

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Use Content Creation As A Way To Attract Potential Leads

To win new customers, you have to position yourself as an authority in your field. 

If you are trying to get new clients, you have to show how much you know and what you can do. Use content creation as a way to do that for you. A favorite method to showcase a company’s knowledge and authority is creating a whitepaper.

Whitepapers mean different things to different industries. In marketing, these documents are used to showcase your knowledge. They are primarily written on a topic that would be of interest to those being targeted as a lead. Once the paper is finished, it is then published and promoted to those leads. These papers are great ways for a brand to establish itself as an authority on the subject. 

B2B lead gen

Sometimes these papers also offer free tools and resources to the reader which also helps draw the lead to your company.

One thing to keep in mind is that content creation is about more than just words. Content is anything from videos to pictures, to blog posts. Whatever mediums you decide to use, use them to the fullest to bring in more business. Here are some additional ways you can use content creation in B2B lead generation.

  • Optimize your website for SEO. This will attract more traffic to your site, and hopefully, to all your content as a whole.
  • If video is an applicable format for your business, shoot educational videos about subjects important to your business, and share them on YouTube.
  • Make sure any photo content has optimized alt-text.
  • Write SEO optimized blog posts and that can convert at a high rate.
  • Before you start creating and posting any content, develop a mapped out plan.
  • Use your social channels to amplify your content.

Utilize Paid Ads To Target Your Ideal Customers

Social media and SEO optimized content will bring you a decent amount of leads. But don’t forget to harness the power of paid ads shown on digital platforms. The power of Facebook is well documented. With 166 million people actively using the platform each day in the US, that is a lot of potential eyes to draw to your business.

Google also offers businesses a wide reach with digital ads. It is the most used search platform, performing 63,000 searches per second. Yes, that is per second. Even though ads are targeted and won’t go before everyone using Google, even a fraction of that is a large platform. Ads on Google are very budget friendly and will give a company a lot of bang for their buck.

B2B lead gen paid ads

Many digital ads don’t take visitors directly to your website. They take visitors to a landing page. A landing page will give visitors a brief blurb about you or why they are there. They will then have the chance to sign up for offers and how to connect with you on social media. These work well because sending people to your home page doesn’t always generate the results you need. A landing page can deliver those results.

Digital media offers businesses a much larger return on investment (ROI). 

That ROI can be seen much quicker as well. You can see how many people clicked on your ad, at what time, and from what digital platform. This can help you determine what style of ad works the best and what platform gives you the best results.

That can help you decide what type of ad to run and what platform to use in the future.  

The great thing about digital media is that you can see results in as close to real time as possible. There are multiple tracking tools out there that let you see exactly where your results are coming from and what desired actions they are taking. Those tools are called heat maps and goal trackers. These maps and trackers don’t just monitor results from your digital ads or places like Google or Facebook. They can track results to your webpage as well. This can be set up via Google Analytics.

There are tools for both heat mapping and goal tracking available through their data. 

Google will break down where you are getting results from so you know how to better target in the future. 

Using Email Marketing To Generate Leads

Email marketing is the digital marketing tool that time and again delivers the best results. 

While social media and digital ads are effective, none of them produce results like email marketing campaigns. The click rate on Facebook and Instagram hovers in the 2% range. The open rate on a marketing email is 17.8%. 

email marketing for B2B lead generation

One way to use email in your lead generation is to use a welcome email when someone joins your email list. Several email automation tools on the market can set that up to happen automatically. Pop up ads and windows can ask website visitors for this information when they arrive at your site, before they leave your site, and as they navigate around your site.

Here are some other methods a B2B lead generation agency can use email marketing to generate business and leads:

  • Create a drip campaign to nurture leads
  • Segment your list so the right emails go to the right people
  • Develop a tool to share and promote your content and social media channels
  • Send invitations to events
  • Create a referral program and generate additional business and leads

Just a note of caution – as much as figures would indicate it is wise to grow your email list, don’t add people at random or without their permission. This can cause your email list to be flagged as spam. Also, most reputable email client providers will not allow you to do this. 

Using Opt-In Offers

Sometime there will be a lead that just isn’t ready to commit yet. 

If you push too hard, you could lose this lead for good. Sometimes when a person says they need more time to think, they are being honest and not trying to blow off a salesperson. In those instances, you need some collateral to help you continue the selling process. This can happen if you meet someone at a tradeshow or they contact you because of a prospecting email you sent. 

lead generation for B2B

This is a great time to use offers that will bring them back at a later point. This type of offer is called an opt-in offer. 

For the potential customer to get said offer, they have to give you some of their information. The offer can be anything that will entice them to continue the conversation. It can be a discount to use a later date, downloading a whitepaper, or signing up for a newsletter. Regardless, these are great ways to continue the conversation without fully walking the sale. 

Final thoughts

As much as we hope organic traffic will sustain our companies, that is not the case. 

A business needs fresh leads to keep their sales thriving. Using a B2B lead generation agency will get a company the leads they need to add new clients to their business. A full service B2B lead generation agency will make sure the company is well-branded and they will develop a plan to find new leads and cultivate them as well.