Luxury Hotel Website Design – 15 Stunning Examples

Great website design can be a remarkably powerful tool to establish your brand. For the luxury hotel business, in particular, a great website…

Luxury Hotel Website Design


Great luxury hotel website design can be a remarkably powerful tool to establish your brand. For the luxury hotel business, in particular, a great website offers you the opportunity to present both the atmosphere and services that you are providing to your target audience, luxury travelers.

An excellent website plays a vital role in the ability of a hotel to entice and land the most motivated guests. Luxury travelers are generally growing increasingly tech-savvy since they spend a significant amount of their time researching on hotels and ultimately completing their bookings individually from their laptops and mobile devices. As such, for a luxury hotel to stand out and successfully convert their website visitors to potential clients, they must present expertly designed websites that captivate and engage the users.

We’ve compiled a comprehensive collection of 15 examples of luxury hotel website design that successfully transmit an elite level of class, superiority, and class to target luxury travelers.

  1. Adriatic Luxury Hotels
  2. Gramercy Park Hotel
  3. Badrutt’s Palace
  4. Casangelina
  5. 7132 Hotel
  6. Resplendent Ceylon
  7. Particulier Montmartre
  8. Le Mirabeau
  9. Samsara Ubud
  10. El Moderme Hotel
  11. Knaibang Chatt Hotel
  12. 11 Mirrors Hotel
  13. Europejski Hotel
  14. Design Hotel
  15. Uve Langhe Hotel


Prominent Calls-to-Action

Adriatic Luxury Hotel Website

Visit Website ›

The Adriatic Luxury hotel has everything virtually to showcase both the entourage and beauty of the magnificent city as well as its stunning seaside settings. Their website stands out from the crowd with its simplicity and tons of unique features. The sites home page features a series of expertly shot video sequences that transmit the unique experience of staying here.

The site’s look and feel exudes the premium experience of all the hotels listed in their diverse portfolio. The tasteful utilization of a unique homepage video in addition to background music instantly captures the attention of the user and effectively sets the tone. Elaborate attention to every detail in its layout and design exudes a highly polished feel. What’s more, the site uses vibrant visuals throughout simultaneously accentuating the hotels’ interiors opulence.

The website also features a prominent call to action button cited ‘Book Now’ and opens up a transparent overlay which makes the selection of the dates of Arrival as well as Departure from a calendar a breeze! It’s easy to use booking engine subsequently displays information precisely and clearly; and when it comes to room details, they are expertly relayed with a stunning sliding image gallery.

Finally, this conveniently responsive site boasts some prominent mobile user experience provisions including swiping galleries, fast load times, not to mention a site-wide distinct ‘Book Your Stay’ button located at the bottom of each page.

In essence, this website effectively makes Dubrovnik city a rather desirable destination worth the visit.


Experiential Design

Gramercy Park Hotel Luxury Website

Visit Website ›

Being among the most prominent luxury hotels across the globe, this iconic hotel utilizes its website to highlight a touch of luxury and sophistication. The Gramercy Hotel does this by employing various dark hues such as deep crimson and black establishing a sensation that is not only elite and stylish.

Moreover, it embodies a brief reservation booking into its unique photo slideshow, ensuring that visitors ultimately check for availability instantly. This way, the brand can exude confidence with the knowledge that it has successfully attracted their target market and that these individuals will feel highly motivated to book right away.


Organized Website Structure

Luxury Hotel Design for Badrutts Website

Visit Website ›

The Badrutt’s Palace Switzerland website, which has won several web design accolades this year, is among the most excellent examples of how to successfully portray a luxury service online. It summarizes the premium features, assures the users of the superior service from the first glimpse, and remains true to tradition.

This website features a wide array of remarkable features that enhance its sense of opulence, including:

  • A magnificent homepage: Upon landing on the website, users are presented a high quality video loop. Interestingly, this loop continues playing even as the animated menu subsequently shifts it to the screen’s side- a rare showcase of premium service to a potential client!
  • Events feed: The homepage features an event feed that you see after you scroll down the remarkable introductory screen and which outlines the current ongoings at this hotel. This, combined with the overall website’s luxury resemblance, is a fantastic way to entice potential VIP clients.
  • Dedicated support pages: The website covers every aspect of a stay here on a separate web page such as skiing, winter and summer activities, or spa. In particular, the unique history page successfully reflects the establishment’s long-standing legacy complemented by a classic video background. In fact, there is a page dedicated to the current weather which not only features a typical thermometer, but it also features a live webcam stream that outlines the picturesque settings of the hotel in real-time!

This website portrays the remarkable attention to detail that signifies a top-class luxury service.


Minimalist UI Design

Casa Angelina Hotel Website Design

Visit Website ›

Located on the Amalfi Coastal cliffs, Hotel Casangelina is among the best cliff hotels across the globe. Generally, besides its luxurious appeal and fantastic services, it also features a rather remarkable website.

The hotel’s website comprises white with grey and black fonts. It uses Parallax images and hamburger menu. As a first, it uses stunning videos and pictures to captivate your imagination and entice you to consider staying at the exotic Mediterranean destination ultimately.

Featuring a distinctly minimalist UI design, the unique fusion of the fonts and pictures in the site’s scrolling section boost the overall web browsing immersion. Its fantastic blend of user experience and UI design. Moreover, it incorporates background music as well as vibrant hotel panorama videos which enhance the overall visual reality allowing users to feel the hotel’s elegance from its superior web design.

5. 7132 HOTEL

Stunning Imagery and Navigation

Hotel Web Design for Luxury Hotel 7132

Visit Website ›

The 7132 hotel, which is situated within the Swiss Alps, also stands out as a fantastic example of how to make a luxury hotel website design look priceless without the use of overly intricate animations and dramatic special effects. Virtually everything on it is concise or rather minimalist, although expertly done with a captivating luxurious touch so convincing that no user would ever resist the temptation of ultimately checking in.

With the minimalist approach, the site boasts several unique features including:

  • Stunning images: Although it uses no videos, the site’s effectively makes up for this by featuring top-class expertly captured and polished image gallery. A mere look at their slide reel’s first screen is more than sufficient to get the feeling that this hotel is among the most elite picks in the business.
  • Sleek menu animation: It has an almost instant and elegant effect that can only be compared to that of flipping a magazine page.

Finally, since it is a hotel established around the magnificent thermal water site, this luxurious establishment tells a story of how the source was discovered and its exclusive accommodation to all the needs of any willing individual utilizing the distinct history timeline. Users can see the subsequent evolution of the stunning Alpine thermal baths’ infrastructure and area over the past few decades.

As the saying goes, there is a touch of beauty in simplicity. However, if this hotel’s website is anything to go by, simplicity too has a sense of extravagance and all it takes to realize this is a slight authentic touch and taste to align the proper elements in the correct spots ideally.


Video Integration

Hotel Website Design for Luxury Hotel Resplendent

Visit Website ›

The award-winning web design allied to the luxurious Resplendent Ceylon is an exceptional outline of brilliant hotel web design. It opens you to a stunning homepage which introduces you to a silent, but a high-resolution video that expertly displays aerial footage of luxury accommodation, seashores, tropical landscape, and luxury breakfast in preparation.

Alternatively, though, users can subsequently click on the ‘watch full video’ button once they land on this page, effectively opening them up to a more comprehensive description of the initial background video.

There are various menu breadcrumbs right above the video as mentioned earlier image outlining more details on the tented lodge, special offers, and Ceylon tea trails and much more. Users can consequently scroll down the site’s homepage for a simplified map of the region in addition to refined cartoon images of every attraction and sight of the famous tea island.

Furthermore, while scrolling down the webpage, you will find a fixed component that allows you to choose the rooms and resorts you prefer, in addition to selecting the check-in dates as well as entering the promo codes.

Finally, on clicking the ‘Reserve button,’ you will be directed to a simple fill-in form to enter your email and name that clearly outlines the prices inclusive of the tax and net before you enter your credit card information. What is perhaps the most exciting thing is how quick it is to reserve rooms here!

In essence, this web design is a fantastic illustration of how to expertly merge great usability with stunning design.


Animation and Storytelling Integration

Hotel Particulier Homepage Website Design

Visit Website ›

Waiting for a website to load primarily due to numerous audiovisual effects can be frustrating and tedious but not if it comes with a unique provision to keep your eyes busy and your imagination fully engaged!

At Hotel Particular Montmartre, they correctly understand this as demonstrated by their uniquely built website that features a unique splash screen outlining a Palladian structure as the page loads. This is to confirm that the site is indeed operational and gives you an idea of what to expect.

The website’s homepage comprises large fonts that fill the screen’s center while echoing the brutalist design not to mention the unfilled text that instantly draws your attention to the images below. In essence, this web design is purposed to captivate you.

Still, at the homepage, you can spot a language and CTA button that is typically a carousel that showcases their luxury rooms. You can use radio buttons to switch between the various pages to locate the room you prefer.

On scrolling down this page, you will see fantastic storytelling in motion, offering information about the hotel, bar, not to mention the different suites available together with photos of where they are located in Paris.

Aside from this luxury hotel website design being appealing, it also remarkably organizes the hierarchy of its details in a manner that lets you view the vital information first, although if necessary, you can enjoy a visually-enriching tour for further convincing.


Imagery and Interactive Cursor

High End Website Design Le Mirabeau

Visit Website ›

The distinct website design of the Le Mirabeau hotel also makes it to this list courtesy of its incredible and fascinating homepage graphics. This site comprises two merged photos which subsequently switch in a stunning panorama fashion ranging from the city’s overview within the valley down to the establishment’s façade. Typically, how the transition occurs makes it seem as though the city’s outline is reflected in a pond just outside the luxury restaurant. Truthfully, this is a fantastic audiovisual design.

The hotel’s website design also effectively uses a distinct interactive cursor comprising a spotlight that follows it around the screen, that appears like a torch shining its light on the frontage during the night ( in the image it is nighttime) while in the landscape image, it is ripples on water.

Further down, the web page uses carousel images to outline the different packages available such as their gourmet restaurant and spa, not to mention the rooms. Also, the site’s main navigation features an exclusive menu button that remains fixed while you scroll and directs you to a simple catalog of every service they are offering together with contact information, for anyone searching for less fancy and fast data.


Unique Typographic Elements

Samsara Ubud Luxury Website

Visit Website ›

The Samsara Ubud resort features a simple, yet dazzling luxury hotel website design. The resort’s website utilizes a massive aerial photo of the resort, with a tropical forest surrounding it and subsequently inviting users to scroll down and read ‘The Story ultimately’!

What’s more, they proceed to showcase their services and products by comprehensively discussing the luxury hotel, providing details about the various villas available not to mention enticing you with a creative yet straightforward copy. The website establishes variation in their overall scrolling experience through changing every paragraph background using a white font against a typical black background and vice versa.

In fact, besides the paragraph background, the CTA and fixed menu buttons also change from white to black, although it depends on the color. This luxury resort web design perfectly demonstrates how to entice users using both visual and copy design successfully.


Video and Animation Integration

Luxury Website Design for El Moderne Hotel

Visit Website ›

The El Môderne hotel is a true embodiment of exclusive hotel web design style which every luxury property can take a note from. While it features a wide array of remarkable website features, several distinct factors set it apart from the rest of its competitors.

To start with, it features a stunning homepage.

Once you land on the website, you come across a high quality video loop. This video loop continues playing as the animated menu shifts it down to the screen’s side. In essence, this is a rich-looking and neat solution to captivate the users.

Furthermore, the website includes a high quality map. Typically, guests are from outside the local vicinity and have not spent a substantial amount of time in or around the hotel. As such, hotel websites need to feature the best maps possible, and the El Môderne hotel does a fantastic job at this.


Simplicity and Convenience

Luxury Web Design for Knai Bang Chatt Hotel

Visit Website ›

The Knaibang Chatt is a remarkably designed coastal resort that features various plush rooms, world-class cuisine, and a stunning infinity pool that overlooks the Thailand Gulf, among many other provisions. They treat their clients with a unique blend of personalized services and privacy, effectively allowing them to discover the magnificence of Cambodia as well as its warm populace.

Besides its stunning service package, this hotel is also a prominent establishment due to its exceptional website design. The website comprises a simple design and remarkably unique fonts that instantly captivate the user. With their quality fonts, they effectively influence how the users perceive the information as well as the quality of service to expect. What’s more, this unique font means that you remain glued to the screen to find out more about the options on offer.

Furthermore, the hotel’s website comprises a full-screen video about the hotel, which is a significantly informative and convenient way to pass a message to the clients. Typically, what this means is that you need not scroll the webpage from the top down to the bottom to acquire the information you need. You can simply watch everything you need from the video.

Principally, the hotel has focused on simplicity and convenience to highlight their uniqueness.


Simple, yet Sophisticated Design

Luxury Hotel Web Design

Visit Website ›

Take pleasure in the numerous aspects of modern Ukraine at the stunning 11 Mirrors, the first of its kind in Kiev. This design hotel is situated in the dynamic core of the capital just a few steps from the distinct National Opera House.

The 11 Mirror design hotel showcases its distinct reflective surfaces like panoramic windows and mirrored decorations throughout their website through 11 stories as well as 50 luxurious suites and rooms. Their elegant website design minimalist approach is a distinct reflection of modern Ukraine: simple and sophisticated, without needing heavy embellishment.

Moreover, the website features an immersive video that expertly depicts the feel and looks of this Ukraine hotel. Typically, users are offered the most exceptional rate guarantee in comparison to other third party websites courtesy of their visually attractive and smart web design.

Finally, just like the best hotel websites in the business with high-resolution images, they also include animated, detailed photos of the establishment’s property as well as the amenities offered.


Storytelling and Unique User Experience

Europejski Hotel Website Design

Visit Website ›

If you are visiting Krakow, the Europejski Hotel is a fantastic option that offers a romantic setting alongside numerous useful amenities designed to improve your stay.

They have a fantastic website design that starts with a homepage that features a full-screen video, which is both informative and convenient since you need not scroll down to view the information you need. And better yet, the load speed is conveniently fast with minimal load times.

The websites menu features their amenities stacked neatly and presented in high quality imagery that instantly captures your attention and entices you to learn more. Once you click through these respective pages, you will be greeted with properly organized information complemented with dynamic imagery of the various provisions on offer.


Navigation and Website Structure

Design Hotels Homepage

Visit Website ›

Just as the name suggests, Design Hotels features a website that relishes in great design. Design Hotels effectively presents an assortment of over 300 independent hotels dispersed across more than 50 nations.

True to its name, the Design Hotel’s website outlines a responsive and custom web design that ideally stands out from the standard cookie-cutter hotel websites. With such an array of chains sharing lackluster, uninspired website templates, the Design Hotels website comprises a stunning, unique feel and look while still managing to maintain its distinct global branding.

Additionally, the high-resolution images of the Design Hotel website showcase the establishment’s unique aesthetic and amenities, offering an inspiring and informative user experience.

Truth be told, it is no wonder the hotel has such a high number of positive reviews online.


Simplistic and Minimalist Design

Uve Langhe Hotel Webite Design

Visit Website ›

As one of the finest global luxury establishments, this hotel is famous not just for its remarkable service package but also for the vineyards that continuously feature in UNESCO.

Nevertheless, what is perhaps their most significant perk is their rather minimalist web design. The site features translucent and minimalist buttons precisely in their wine and dines section and breakfast sections that entice the user to want to learn more about the offers.

Finally, like with most of the luxury hotels outlined, their website also includes a video that describes the various essential elements and information about the hotel as well as the amenities and services on offer. This subsequently eliminates the need to scroll down the entire web page to get the details one is looking for.

Top 6 Strategies for Successful Medical Spa Advertising

As individuals get wealthier, they tend to take better care of themselves, and they devote more of their money towards this…


As individuals get wealthier, they tend to take better care of themselves, and they devote more of their money towards this. As a business person and entrepreneur with a luxury medical spa, you are in the right type of business. Today, as more people get wealthier, the luxury market is rapidly expanding, and this means the clientele for your business is also increasing. Medical spas are emerging as top destinations where individuals are willing to spend money to look their best. To better take advantage of this growing market and increase your facility’s revenues, you need to consider advertising for your medical spa.

You will bring more customers through your door by building brand awareness in the market. It will allow your business to reach new customers who might not have known that you exist previously. Moreover, it will enable you to get ahead of your competition by building brand loyalty and help you stand out from them.

Here are the top 6 advertising strategies you need to implement:

  1. Familiarize with the current trends in digital advertising
  2. Ensure your landing page is optimized for mobile
  3. Allow people to call you easily
  4. Fully utilize ad extensions
  5. Budget efficiently and test everything
  6. Take advantage of geotagging


It is undeniable that the business environment today is quite competitive, and the competition is much fiercer online. Therefore, to better take advantage of the digital space to grow your business, it’s vital that you become familiar with the current trends in digital advertising.

Here are some notable trends that you should keep in mind as you get into digital medical spa advertising.

Mobile is the norm

As a business looking to advertise yourself on digital platforms successfully, your emphasis should be on mobile. This is because mobile is the norm today, and more people globally are accessing the internet through their smartphones or tablets as compared to computers.

Reliable statistics indicate that in 2019, that mobile advertising in the U.S. will make up for not less than 72% of the total spending on advertising.

There is no doubt that mobile devices are the key to the future of digital advertising.

Almost all your client’s use smartphones, don’t they?

Video is a must

Unlike before, where digital advertising was majorly made up of photos, today, videos are rising fast to become the favorable advertising method. Statistics point out that ad videos tend to have significantly better results than other forms of digital advertising.

As a luxury brand, videos will give a better avenue to showcase what you offer to your prospective clients.

You must already know that affluent customers pay the extra dollars to get a better and exclusive experience. Videos are perfect for conveying your outstanding offering to them.

AI is here

Artificial Intelligence is here, and one of its most successful applications is in digital advertising.

report by Business Insider revealed that by 2020, more than 80% of brands would have chatbots as part of their digital strategy.

Today this technology is authentic enough and is already turning fortunes of some brands. To be successful in your medical spa advertising, you should also consider ways you can take advantage of AI.

Digital storytelling

With the prosperity of digital marketing, the whole concept of advertising has significantly changed. Today, advertising is no longer about content but about telling the brand story. Taking advantage of digital storytelling in your advertising will allow your audience to connect with your brand.

It is this connection that would motivate people to purchase what’s offered by a brand, and this can significantly boost sales for your medical spa.


As pointed out earlier, mobile is the norm today.

According to the latest statistics, mobile users make more than 52.1 % of the market share with desktop users coming in with 44.2 % of the market share. Moreover, in the United States, more than 51 % of the time spent online was via mobile devices. With these statistics in mind, most of your audience will likely see your ad online via their mobile devices.

It is for this reason that you should optimize your landing page for mobile.

Optimizing your landing page for mobile will allow mobile users who see your ad to have a smoother experience when they check out your website. An optimized landing page will give your site visitors a more relaxed time navigating through the other pages. Statistics indicate that 85% of adult mobile users expect websites to be mobile-friendly.

Additionally, 57% of internet users are unlikely to recommend a website if it’s not mobile-friendly.

As a luxury brand, you should know that affluent customers are much less forgiving towards business with sites that aren’t mobile-friendly.

It would be sad for you to lose clients due to things that are easily fixable at a time when you want to grow your business.

Here are some tips on how to optimize your landing page as you embark on medical spa advertising.

  • Avoid adding flash, frames, and other features that are incompatible with mobile devices to your website.
  • Boost the load time of your website on mobile devices to not more than 4 seconds. Keep in mind that not less than 47 % of internet users expect site load times to be averagely under 2 seconds.
  • Avoid cluttering your landing page with unnecessary information. Keep it as brief as possible only with information persons looking for a medical spa deem relevant.

Which digital advertising avenues can you utilize to drive traffic to your landing page?

Here are the most rewarding digital advertising avenues that you can take advantage of to direct your medical spa advertising audience to your landing page.

  • Google AdWords: Today, more than 77 % of the global search engine traffic is on Google. As you advertise your medical spa to the luxury market, Google AdWords is one of the most effective avenues that you can embark on. This can also work to improve the SEO rankings of your website.
  • Social media – Facebook, Instagram, and LinkedIn: Social media platforms such as Facebook, Instagram, and LinkedIn are now more popular than ever. Facebook boasts of the largest userbase on the globe. Instagram has most persons willing to spend a lot of money to look better. On the other hand, LinkedIn’s users are mainly professionals and entrepreneurs who have a lot of money to spend on luxuries.

Download Our Latest Whitepaper

12 Ways to Drive Traffic To Your MedSpa Website

Looking for better ways to bring in new clients? Get insights into growing your medical spa business, attracting new clients, and increasing the awareness of your brand in this 12 step guide.


Even with the possibilities brought about by AI such as chatbots, most clients in the luxury market prefer calling.

This is especially true for older clients who were not raised in the digital era. As you embark on your medical spa advertising, you should know that older clients account for the more substantial part of the luxury market.

They are also the ones most in need of your services.

To make it as smooth as possible for people to call you, you can add your CTS button as a click-to-call button on your ads and your website. Doing this means that your potential clients can directly call you as soon as they view your ad both on social media and Google AdWords. Furthermore, the traffic that directed to your website can easily click and call you.

It’s essential that your clients speak to a customer care agent and not a robocall. Nobody likes talking to robots.


There are numerous ad extensions that you can take advantage of to increase the success of your digital medical spa advertising significantly. The click-to-call button discussed above is just one of such ad extensions. These extensions are available on both social media and Google AdWords. As most of your audience will be viewing your ad on a mobile device, these ad extensions allow them to take action quickly.

Here are some other useful ad extensions.

  • Click-to-text extensions for texts: The click-to-text extension is one of the most popular digital mobile advertising tools today. This extension allows the audience for your ad to text you directly. You should know that it’s very likely that some of the people who view your ad might not be in a position to call you. Giving such persons an option to text will be very fruitful to your success as a luxury business.
  • Review extensions for reviews: Studies indicate that online customers are more likely to purchase products that have reviews – notwithstanding, whether they are bad or good – as compared to those that don’t. Adding a review extension on your ad and site will allow you as a business to get market feedback. Moreover, also it will build confidence for your prospective clients on your services.
  • Sitelinks: Sitelinks will allow you as a business to send your traffic to specific pages on your site. This ad extension can be convenient, especially for highly targeted ads. Sitelinks can let you direct your website traffic to your customer testimonials page, and this is likely to make prospective clients trust your services.


To a vast extent, it’s still true that digital advertising is much more affordable than traditional advertising. Despite this, a lot has changed from the early days of digital advertising thanks to the growth of mobile. Today, your digital medical spa advertising will cost more than it would have a few years ago.

It is due to these increased costs that you need to budget efficiently for your mobile advertising.

Make sure that your research the keywords that you plan to use well. You need to know that your mobile advertising will be a pay-per-click campaign. Therefore, the keywords you choose will not only determine your ad’s success but also how much you pay for it. Choose the best keywords available and try not to bid too much to get them.

Also, take advantage of negative keywords to exclude audiences who might not need medical spa services.

It’s crucial to test keywords and other aspects such as colors, CTA buttons, images, layouts, and headlines before settling on them. Only settle on the keywords that are likely to yield the best results for your digital medical spa advertising. It’s also vital to identify days and times of days to post your ads. When it comes to budgeting, Google AdWords provides Mobile Bid Adjustments through which you can use to regulate your spending.

Budgeting efficiently and testing everything will help you improve your return-on-investment significantly.


One of the most powerful mobile advertising strategies today is geotargeting, which allows for location-based marketing.

As a medical spa, you would want to look for prospective clients around your location. This is because it would be almost useless to get a client 1000 miles away unless you have other products that you sell.

Geotargeting means that you can target your mobile ads to users around your location.

Thus, it would be easy for any prospective client to come to your facility for services. This is possible as you can specify which locations you want your ads to run. In Google AdWords, you can use tourist attractions, cities, regions, zip codes, and such criteria to specify the targeted locations for your ads.

What makes geotargeting such an effective mobile advertising strategy thanks to its ability to reach prospective clients in real-time.

For instance, if you are located in a mall, your ads will be displayed to your target audience when they search for the mall online. This means that you will be doing your medical spa advertising at the most opportune time when the prospective client is looking for such services.

Practicing these strategies will not only bring more clients to your door but also help you grow your medical spa business. As your medical spa business grows, so will your brand name and you can be able to build massive customer loyalty. Keep in mind that you are dealing with elite clients. For this reason, you must refine the experience you provide to exceed their expectations, and this will bring along continued prosperity.