Month: March 2022

With countless ways to market yourself today both online and off, focusing on attracting high end clients will require you to narrow your marketing scope. What are some reliable marketing strategies you can implement?

Here are the 10 best marketing methods for bringing in more high end customers:

1. Define your target audience  
2. Create client personas
3. Design a compelling, high-end website
4. Use targeted ad campaigns
5. Launch a social media campaign
6. Improve your SEO
7. Establish your brand
8. Create compelling content
9. Build your email list 
10. Start a referral program 

This quick guide to high end customer marketing will get straight to the point so you can begin formulating a marketing strategy that works!

10 Actionable Marketing Tips for Connecting with high end Clients

1. Define Your Target Audience

Who is your ideal high-end client or customer?

For any of your marketing campaigns to stand a chance at succeeding, you must be able to answer this question wholly. 

That requires you to understand your target audience. Use Google Analytics and other analytics through social media platforms and your website to gauge who’s visiting. 

Track in-store customer data too if you have a brick-and-mortar store.

Augment that with market research and an overview of the average customer of your high-end competitors. 

Before you know it, you’ll have a list of desirable would-be customers. Based on your research, you know these customers are either already interested in your luxury products or could be with the right marketing campaign.  

2. Create Client Personas

Marketing to 70,000 35-to-40-year-olds in Denver who earn $150,000+ a year can be daunting. 

What many companies do and what you may wish to do as well to bring in high-end clients is create a client persona or avatar.

Avatars take those 70,000 people and make them into one character. You could call the persona High-End Hanna. 

She’s a busy business executive who has money but rarely the time to go out and shop. She’s looking for new brand recommendations but doesn’t know where to start.

You and your team would determine where your products or services slot into the life of someone like a High-End Hanna. Then you’d do that with each client avatar you create. 

3. Design a Compelling, high end Website

Did you know, according to a report from Stanford, that 75 percent of people who see your website will judge its credibility just on the site’s design? 

You only get one shot at making a good first impression. 

You want to attract high-end clients, and that means having a website design that drips in luxury. We recently published a post with 30 luxury website examples for you to peruse.

Recurring elements appear across luxury websites no matter the niche. They include simple color schemes with purposeful use of colors, bold fonts, compelling CTAs, and image or video-heavy design. 

4. Use Targeted Ad Campaigns

Luxury ads, as we talked about in this post, allow you to learn more about your audience, establish and position your brand, and increase your company’s sales. 

While you can select between digital and traditional media (such as billboards and catalogs), for attracting high end clients, we recommend the former. 

You have to be exclusionary if you want to find luxury customers, and a billboard is anything but.

In a digital ad campaign, you have complete freedom to select who sees the ads. This way, you don’t needlessly spend advertising dollars on those who can’t afford or aren’t interested in your high-end products or services. 

5. Launch a Social Media Campaign

One pillar of your digital marketing campaign should be using social media. Backlinko notes that, as of 2022, 4.48 billion people are on social media. That’s a huge audience of potential high-end clients.

Of course, we must stress again the importance of being exclusionary. You don’t need to reach all 4.48 billion people on social media, just those who are receptive potential buyers.

That, in part, means using the platforms that your audience does. More than likely, you’ll have to establish and strengthen your presence across several social media sites like Facebook, Twitter, YouTube, Instagram, and perhaps even TikTok. 

6. Improve Your SEO

All companies with a website must focus on SEO, which improves your chances of skyrocketing towards the top of the search engine results page.

Further, SEO makes your website more navigable and easier to use, so your high end clients will like it too. 

SEO strategies change with the seasons, but you can always rely on some old standbys to make your luxury site Google algorithm-friendly:

• Post regularly: We’ll talk a little later about website content in the form of blogs, videos, and more. Once you begin posting content on your site, try not to stop for long stretches.
• Prioritize loading speed: A fast-loading website keeps your customers and Google happy. What could be better?
• Get mobile-optimized: As Statista’s data proves, month by month and year by year, mobile usage is going up. If you fail to optimize your site for mobile users, you’re excluding the majority of your potential luxury customers. 
• Set up a Google Business account: This takes only 20 minutes to do but increases your company’s credibility exponentially in Google’s eyes (figurative eyes, of course). When filling out your Google Business Profile, be sure all the information is 100 percent complete.   

7. Establish Your Brand

What is your luxury brand?

If you’re struggling to bring in high end clients, it could be that your brand isn’t well-defined enough. 

In every way that you present your company, that’s branding. From the font choices you use on your website to the colors, your luxury logo, your verbiage, and your tone, these all communicate something to your audience.

You get to choose what that something is. Luxury brands often wish to create a sexy, mysterious air. Use a fancy serif or script font for your logo. Scale back the use of colors, embracing neutrals like black and white.

Keep your tone in mind when crafting emails to your audience or responding to a comment on social media. Consistency is key to spreading your brand!

8. Create Compelling Content

Your company can entice more high-end customers with the content you create. 

That content includes your blog. You’ll have to commit to keyword research to find competitive topics that haven’t been deeply explored. 

Create an editorial calendar so your content well doesn’t run dry. As you’ll recall, consistent content is part of a good SEO strategy and can help bring in high-end clients.

Video content and luxury brands are a match made in heaven. You can showcase products hot off the runway and give your audience exclusive sneak peeks of products or services before they hit store shelves. 

9. Build Your Email List

Does your luxury website have a high bounce rate? You need to keep visitors on your site and encourage them to sign up for your email list as well.

Improving your website design and honing in on your SEO ought to reduce bounce. As for developing an email list, your site needs CTAs that make a site visitor want to become a high end client.

Use timed opt-in pop-ups as well. Be sure to incentivize your audience to share their contact information by giving them something of value. Perhaps that’s an exclusive discount code or a copy of your fall catalog.

Launch now your newsletter with GetResponse!

10. Start a Referral Program

Who knows where to find high-end clients better than your own customers? With a referral program, you can harness the knowledge of your luxury customers and use it to the fullest.

You must create a referral program worth joining. For each subsequent referral your customer offers, the rewards should get increasingly better. This will motivate your customers to go above and beyond to bring you as many potential qualified leads as possible. 

Conclusion

Luxury marketing is the key to bringing in more high end clients. With the 10 strategies we outlined today, you should be ready to create an efficient marketing plan.

Mediaboom can help. We’re digital marketing experts with a proven track record of success. Whether you’re focusing on website design, sales, marketing, SEO, or more, our professionals will get your luxury company results.  

Luxury brands pride themselves on providing high-quality and exclusive products and services. They work incredibly hard to build their brands, improve their products and services, and remain top-of-mind to customers. The most important way to stay top-of-mind to current customers while simultaneously attracting new leads is to double down on a bullet-proof digital marketing plan.

If you’re a luxury brand who’s getting stale results from your current marketing strategy, or a luxury brand that’s just getting into marketing, it’s important to work with professionals who understand your industry, products, and services, and, most importantly, your audience’s needs and behaviors. 

That’s where a luxury brand marketing agency comes into play. 

What is luxury brand marketing?

Luxury brand marketing is the process of using marketing strategies and channels to increase brand awareness, generate leads, and solidify the status of luxury brands. Luxury brands pride themselves on selling high quality, top-performing, and exclusive products and services, which need to continuously be positioned properly to target audiences. 

What is a luxury brand marketing agency?

A luxury brand marketing agency is a marketing agency that specializes in creating and executing marketing strategies for luxury brands. These agencies provide key insights to luxury brands about their existing marketing strategies and how they can be improved. Then, they help luxury brands create a marketing plan that can include, but is not limited to: 

• Social media marketing 
• Content marketing
• Content creation 
• Video marketing 
• Web design 
• Copywriting 
• Search engine optimization 
• Paid advertising 

Reasons to hire a luxury brand marketing agency 

There are numerous valuable reasons to hire a luxury brand marketing agency, especially if you want to take your luxury brand marketing strategy up a notch. Here are 10 key reasons to keep in mind when asking yourself if working with one is the right step to take. 

1. It provides key insights about your audience

One of the best benefits of working with a luxury brand marketing agency is that the agency provides key insights about your audience—insights you may not have had before. They can look at things like your website engagement, paid ad spending and ROI, and social reach and engagement to see what’s working, and what isn’t. 

Data-driven marketing is crucial for brands that wish to achieve their goals. Statistics from Google show that 33 percent of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years. How do you understand customers? By looking at the data and observing their behavior. 

2. A luxury brand marketing agency helps you capitalize on marketing channels 

We live in a digital-first world where there seems to be endless opportunities on marketing channels. Understandably, it can be overwhelming to narrow down a plan that best capitalizes on omnichannel growth and performance. That’s where a luxury brand marketing agency comes into play. 

An agency will look at your existing marketing channels to see what’s working, and what can be improved. They will also look for new marketing channels for your brand to capitalize on and help you stay up-to-date on the latest marketing trends and platforms. 

3. It helps you craft meaningful marketing messages 

Authenticity and trust are crucial for any brand, but it’s especially important for luxury brands. Statistics show that 60 percent of loyal customers will purchase more frequently from their preferred companies. One way to become a preferred luxury brand is to craft meaningful marketing messages that truly speak to your target audience. 

So, what exactly goes into a meaningful marketing message? Consider the following: 

• A message that evokes emotion—To stand out from the competition, create messaging that evokes emotion. Create that personal connection with your target audience and make them feel delighted, uplifted, confident, and/or inspired. 
• A message that shows value—Tell your target audience what’s in it for them. What value do you provide for them? How do you make them a better version of themselves, or make their lives simpler, better, or more efficient? 
• A message that inspires action—Of course, you want your target audience to take action, whether it’s buying a product or signing up for a service. Craft a message that makes them want to take action, instead of telling them to take action. 

4. It helps you establish brand authority 

Brand authority is another key way to set yourself apart from other luxury brands. Showing your target audience that you’re a leader in your space will help them trust you more and, as such, may better influence them to engage with your brand. 

A luxury brand marketing agency will help you establish brand authority by: 

• Creating authentic messages 
• Crafting thought-leading content 
• Executing marketing campaigns that promote excellence 
• Building comprehensive content marketing plans that show expertise while simultaneously delighting your audience 

By building brand authority, you let consumers know that you know what you’re talking about and, as such, provide only the best products and services. 

5. A luxury brand marketing agency helps you get new leads 

Marketing is a fine balance of appealing to your target audience and attracting new target audience members. Attracting new leads is essential for a luxury brand’s sustainability and growth. An agency will help you attract leads by capitalizing on key inbound strategies like: 

• Content marketing—Creating and promoting meaningful content in different forms (video, graphics, blog articles, etc.) is a viable way to make leads come to you. This is especially true if an agency utilizes search engine optimization (SEO) for this content. 
• Lead magnets—An agency will help you develop lead magnets to grow your email list. Examples of lead magnets include:
  • Newsletters 
  • White papers 
  • Interactive quizzes 
  • Webinars 
  • Free trials 
• Social media marketing—An agency will work with your brand to create engaging social content, like videos and posts, to grow your brand on platforms like:
  • Facebook
  • Twitter 
  • Instagram 
  • TikTok 
  • Pinterest 
  • TikTok

We’ll talk more about paid advertising shortly, but it’s worth noting now that an agency will work with you to plan, execute, and evaluate paid advertising campaigns, which, when done right, bring in high-value leads. 

6. It helps you grow organically 

A good marketing mix includes outbound and inbound strategies. Outbound means your brand’s efforts are spent getting put in front of leads, whereas inbound means your brand’s efforts are spent making leads come to you. A solid inbound marketing strategy an agency will capitalize on is search engine optimization (SEO). 

SEO is the process of crafting a website and pieces of content that will rank well on search engines like Google. A good luxury brand SEO strategy combines creativity with web design and technical structure to make the best quality content possible. When done right, a smart SEO strategy will make web leads come to you because search engines will give your website more visibility by ranking it higher on search engine results pages (SERPs). 

Some SEO strategies an agency will work with you on include: 

• Keyword-driven content creation 
• Quality content creation (satisfying EAT standards) 
• UX design 
• Gaining backlinks 
• Monitoring website speed 

7. A luxury brand marketing agency designs a beautiful website

A beautiful website that’s user-friendly is essential for a luxury brand’s marketing success. Research shows that 50 percent of consumers believe that website design is crucial to a business’s overall brand. Marketing will attract leads to your website, but the website itself needs to be strong enough to get them to stay. 

Luxury brand web design should reflect your brand’s aesthetic, but not be too cluttered or clunky. It’s a delicate balance between showcasing your brand and providing the best user experience possible. That’s a balance an agency will help you achieve. 

8. It implements paid advertising campaigns that work 

There’s plenty of value in organic inbound marketing strategies, but admittedly, they can take time to get results. If your luxury brand is looking for quicker results, paid advertising is a viable strategy an agency will help with. 

Paid advertising is just as it sounds; it’s a strategy that involves luxury brands paying to run ads online. Marketing to high-end consumers through paid advertising takes skill, creativity, and thorough analysis, which an agency can provide for you. Running Google Ads, Facebook Ads, Bing Ads, etc. can get pricey, so it’s wise to look to the professionals for guidance, especially if you’re a luxury brand who’s just getting started with paid advertising. 

When executed properly, paid advertising generates unbeatable results. Statistics show that paid advertisements have an average 200 percent return on investment (ROI) rate. That means if you spend $2, you could earn $4. With those kinds of numbers at stake, it’s always a good idea to get a professional’s guidance. 

9. It creates an engaging social media strategy 

Social media is your luxury brand’s chance to engage with your target audience on a more personal level. It is called social media, after all. A luxury brand marketing agency will work with you to create a social media strategy that: 

• Gets engagement 
• Gains followers 
• Establishes brand authority 
• Increases brand awareness 
• Delights and inspires followers 
• Creates a loyal community of brand enthusiasts 

An agency will combine compelling visuals (graphics and video) with powerful messages to establish meaningful connections and engagement on social media platforms. An agency will also track social media marketing performance to see what’s working, what isn’t, and where you need to pivot. 

10. A luxury brand marketing agency writes copy that delights—and converts 

Copywriting for luxury brands is a valuable skill that requires attention to detail, audience knowledge, and, of course, serious writing chops. The right copy will: 

• Intrigue your audience (hook them from the beginning) 
• Delight them (keep them engaged) 
• Inspire them to take action (deliver a strong call-to-action) 

Luxury brand marketers know different platforms require different types of copy (website copy vs. social media copy, for instance), but it still needs to be clean and effective. Rather than guessing if your copy sounds good, work with an agency to ensure it’s the best it can be before your audience lays eyes on it. 

Want to work with a luxury brand marketing agency? 

As a luxury brand, you pride yourself on providing the best of the best. That’s something we have in common. 

At Mediaboom, we pride ourselves on providing the best marketing services for luxury brands looking to remain top-of-mind to current leads while also attracting new ones. 

Contact us today to discuss taking your luxury brand’s digital marketing strategy to the next level. 

Final thoughts 

We discussed a lot in this post, so let’s sum up the top takeaways: 

• A luxury brand marketing agency’s goal is to help your luxury brand stay relevant and attract new leads. 
• An agency will help you with numerous digital marketing initiatives, including social media strategy, web design, content marketing, and paid advertising. 
• The key is to find an agency that understands your marketing goals, audience, and marketing channels. If you do that, you’ll form a valuable partnership that’s mutually successful.