Construction Marketing – Strategies to Elevate Your Sales

The construction marketing area can be quite intimidating, whether you are the owner of a construction company or a CMO. Why? Because the construction…

The construction marketing area can be quite intimidating, whether you are the owner of a construction company or a CMO. Why?

Because the construction landscape is ever-changing; therefore, establishing a digital marketing strategy that can adapt to every single step of evolution in the construction industry can be daunting and a handful. 

Marketing strategies have drastically changed in the last decade or so. 

Why You Need to Create a Construction Marketing Plan

From helping your construction company reach potential target audiences, enter new marketplaces, to increasing your lead conversion and consumer loyalty, a digital marketing strategy can help establish your business as a leader in the industry.

Digital marketing has forced entire industries to transform the way they market themselves, including the construction industry. If you are still playing with the idea, it is high time to change. And the best way to do so is to develop impeccable digital marketing strategies. 

marketing for construction

Digital Marketing and Its Benefits for Construction Companies

The construction industry is different from other niches due to its procedure. The size and complexity of the construction projects are far more demanding than ever before. If you are a construction company, you will agree that sustainability is needed to plan and execute a project.

Here is how your construction company can reap the benefits of using a digital marketing strategy to sustain growth. 

Build Your Portfolio of Clients

A digital marketing strategy can help you build a valuable portfolio of clients. This is one of the most efficient tools to develop and nurture your relationships with profitable and sustainable clients. 

The right digital marketing strategy will help you identify all your existing and potential clients and evaluate them using specific criteria. Moreover, you can build a persuasive company portfolio, which will help reiterate your client about your capabilities and expertise. 

construction marketing strategy

Social Proof, Gather Positive Reviews

Marketing allows you to gather social proof of your business, services, and level of satisfaction your clients have enjoyed. You can reach out to the previous clients you have worked with and request them to join your social media business pages. 

Ask them to leave testimonials or positive reviews about your company. Do not be shy to ask them for referrals. 

Reach Your Target Audience

An apt digital marketing strategy will offer you tools to help target the right audience. Social media platforms, websites, blog posts, video content, and email marketing allow you to find new clients and stay relevant to the existing clientele. 

Social media platforms such as Facebook and Instagram and paid adverts such as Google Ads allow your business to reach interested consumers looking for services that your company offers. You can target consumers based on their age, gender, professional, interest, education, location, etc.

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10 Website Must Haves to Drive Traffic & Generate New Leads

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Convert Website Users to Clients

Most construction companies overlook the importance of a well-designed and optimized website. A website is your digital shop online, and you must do everything to entice the consumer into buying your product or service as you would if they stepped into your brick-and-mortar outlet. 

The relevant content, an enticing Call-To-Action (CTA), and your website’s visual appeal will increase your lead conversion rate. 

Monitor and Analyze Website Traffic

Developing and applying a digital construction marketing strategy will equip you with tools to monitor your website traffic and analyze the data to realign your marketing efforts. Tools such as Google Analytics allow you to do just that, and the best part is, it is free! 

This can help you construct a marketing strategy in SEO optimization of your content, website, and any relevant information, which will increase traffic and higher lead conversion rates. 

construction website

SEO Optimization

“We are a construction company; why do we need SEO optimization?” Because it helps improve your websites’ visibility. The trick is in improving your ranking for search engine results. 

The SEO optimized content and website will increase your chances to appear in the top results on Google or other search engine searches. This will get you more clicks on your websites, giving your construction company better chances to increase your ROIs. 

Types of Digital Marketing for the Construction Industry

Although there are myriads of digital marketing strategies that can help your construction company, here are some that are more effective than others.

Websites

Whatever the size of your construction company, the first step toward digitizing your marketing strategy begins with a creative and enticing website.. After all, it is the first impression that can make or break the deal for you. 

Did you know visitors tend to leave the website within 10 to 20 seconds of landing on the page? However, the quality of the website and content can hold their attention to stay and explore. 

The longer they stay, the higher are the chances for them to convert into clients. 

You can include several interactive features on your construction company’s website, such as furniture or floor planning tools, elevation tools, etc. Providing complementary tools like these without having to buy anything will encourage the website visitors to stay for longer and explore their options. 

The more details you include in your website design, the better impression it will create.

Allowing your target audience to offer tools to virtually arrange their bedrooms, dining area, kitchen, living, and entertainment room, will help show your eagerness to help without trying to force a sale. 

This will make your visitors feel more at ease without feeling obliged to buy to explore your services. You can offer other freebies such as guidelines, sample designs, tutorials on your website as a goodwill gesture. 

This will help gain consumer loyalty and trust. 

SEO and Local SEO in Construction Marketing

SEO can offer numerous advantages to any business; however, here are the three most significant benefits of using SEO optimization for your construction company. 

  • Higher Ranking – Using Keywords and phrases in your content on the website, social media posts, blogs, etc., will boost your search engine ranking. According to a report, the top 3 search engine results get 50 percent of all the clicks
  • Boosting Brand Awareness –As your website and other posts appear higher in search engine results, it will increase your construction company’s visibility to more consumers looking for similar services. Moreover, if the consumers like what they learn about your company, they are more likely to recommend your services or website to friends or family looking for the services you are offering. According to a study, 80 percent of U.S. citizens seek personal recommendations before making a purchase. 
  • Qualified Leads – SEO optimization ensures that your website attracts the most qualified consumers, meaning people most likely to buy from you. Since SEO helps your company reach the target audience already searching for services you offer, these people are more likely to click on your website, increasing the lead to conversion ratio. You can avoid wasting money on traditional marketing strategies to reach masses that may not be interested or need construction services.
seo for construction

Here are some tips for SEO optimization of your construction marketing:

The basic rule is to add your location keyword into your webpage or content’s title, heading, and content. You can register your construction company on Google Maps and even claim free local business listings on Google My Business, Yelp, and Bing

Email Marketing

Email marketing as a construction marketing strategy can be beneficial in several ways. These are:

  • It allows you to send personalized, targeted content based emails to your existing and new clients as per their needs and interest. 
  • You can categorize your clients based on various demographics such as location, lead status, etc., and then send information and offers that might pique their interest. 
  • Compared to other traditional methods such as distributing flyers, printing brochures, and paying for printed ads, email marketing is a more cost-effective method
online marketing for construction

Here are some tips to make the most of this free-of-cost digital marketing strategy: 

  • Compile a contact list
  • Come up with interesting subject lines as 33 percent of the people open emails because of enticing subject lines. 
  • Brand your emails for the customers to know who the email is coming from
  • Never spam, as bombarding your clients with emails may irritate them, resulting in unsubscribing or blocking your correspondences. 
  • Include a CTA if you wish the clients to take actions such as subscribe to the newsletter, provide emails or other information, etc. 

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10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Video Marketing

Video marketing will revolutionize your construction marketing strategy. Not only will it help target a large market, but also deliver information in the most enticing and impactful manner. 

According to a study, consumers retain 95 percent of a message delivered via video while only remembering 10 percent of the information they read. Hence, you can use video marketing as a tactic to increase exposure and engagement of potential and existing clients.

You can use video marketing in the following ways: 

  • Live Video – You can do webinars on your websites, live sessions on social media platforms such as Facebook and Instagram. This will allow you to communicate in real-time with your target audience. 
  • You can create complementary tutorial videos and post them on your website, social media pages, and YouTube. 
  • Create Time Lapse videos on your projects from beginning to end. This will help you show how your construction company operates and execute construction projects from inception to completion. What another way to show your expertise and what you are offering to the interested clients? 
  • Make testimonial videos of satisfied clients and use them to your advantage. According to a study, 90 percent of clients used service because they saw a positive video testimonial about a business. 

Content Marketing

Content marketing can help your construction company in many forms, such as improving your organic search engine results and increasing website traffic. You can create custom content for your clients to provide value without the need to buy. This will leave a good and long-lasting impression of your company. 

content marketing for construction

Content marketing also connects with SEO optimization. They will collaborate to increase the clicks on your website, increasing lead generation and sales conversion. 

Some tips for creating interesting content are: 

  • Create the content on current trends and interesting news and innovation in the construction industry.
  • In-depth reviews of a project or technology
  • DIY tutorials, tips, and tricks 
  • Maintain consistency in your content across all platforms. Scattered and mixed messages will confuse the clients, driving them away. 
  • Do not shoot for sales right away; sometimes, no sales pitch can be more enticing than aiming for the bulls-eye. 

Social Media Marketing

Social media digital construction marketing strategy can almost come at no-cost. All you need to do is research a little bit and find the right social media platforms for your construction company. 

For example, if you are into B2B construction, Platforms such as Facebook, LinkedIn, and Twitter may work better for your marketing campaign. On the other hand, if you are into B2C constructions, you may want to target clients looking to build a house, for that using Facebook and Instagram are more feasible platforms. 

You can create your business pages on social media platforms, post content, and create videos or communicate with your target audience. Moreover, you can customize your digital marketing strategy based on demographics such as location, income, professional, interest, age, etc. 

Social media platforms offer analytical tools to monitor your construction marketing campaign’s performance in real-time and adapt accordingly. 

Conclusion

If you are a construction company looking to build a digital marketing strategy, let Mediaboom help you. We are experts in designing and executing successful marketing strategies. Plus, we promise to offer cutting-edge lead conversion and brand awareness techniques to your digital marketing campaign. 

Construction Advertising – Tips for Website Traffic & Sales

Owning a construction business is something to be incredibly proud of. The construction industry is a major contributor to the…

Owning a construction business is something to be incredibly proud of. The construction industry is a major contributor to the U.S. economy, which means the demand for its services are there. 

So, how can you get a piece of this demand? By crafting and executing a solid construction advertising plan

How do you do that, exactly? You can craft a plan by: 

  • Understanding why you need advertising 
  • Knowing which channels to use for advertising 
  • Connecting the dots between advertising efforts and your business’ bottom line 

Once you hit on all these points, you’ll understand the importance of an advertising strategy and how it helps construction businesses get more jobs and loyal customers. Need some help crafting that strategy? Let’s dive into the reasons you need it and what channels you can capitalize on right away. 

Why Do You Need Advertising?

Construction advertising is important for the growth and digital presence of your brand. Whether you want to increase brand awareness, drive website traffic or online sales – utilizing tools such as Google Ads, Facebook, and YouTube can be a great choice.

It Increases Brand Awareness 

One of the most valuable aspects of construction advertising is that it increases brand awareness. Think of how many brands are out in the world right now. How is your construction brand going to stand out from a seemingly endless sea of brands? 

advertising for construction

Advertising makes you stand out from the competition and helps you build a loyal following while promoting your services. After all, it typically takes between five and seven impressions for people to remember your brand. Advertising helps you do the following efficiently and strategically: 

  • Outline & promote your construction services 
  • Sell not just your services, but your brand to your target audience 
  • Get your brand’s name out there in an alternative way to free organic methods 

The first step in attracting customers to your business is telling them who you are and what you do. The more advertising you do, the better your chances are of spreading your brand’s name into the world. 

It Drives Traffic To Your Website 

If you do it right, construction advertising drives valuable traffic to your website. If your advertising message hits correctly, people will search for your company to learn more. These leads are warming up the more they interact with your brand, until they become hot leads and are interested in your services. 

construction website

As you drive traffic to your website, make sure the following web pages are set up properly: 

  • Homepage — This is the first page people will see, so it needs to make a good first impression. Include your logo, a navigation bar, and a clear call-to-action (CTA) on it. 
  • Your Services Page — Once people know who you are, they’ll want to know what you do. Set up a page that outlines what construction services you offer. Do you do residential services, commercial services, or both? Do you do new constructions or remodels? Your leads need to know what you do and how you do it if they’re going to invest in your services. 
  • Contact Page — Alright, now you have leads that are interested in your services. How can they contact someone to learn more? Having a contact page is essential for a construction business. It should include your business’ phone number and email address at a minimum. There’s nothing worse than having a lead who wants to buy in-the-moment, but loses steam because they have to search high and low for a phone number. Make it easy for them to contact you so you don’t leave leads on the table. 

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10 Website Must Haves to Drive Traffic & Generate New Leads

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You Reach Your Target Audience Directly 

Another perk of construction advertising is that you can reach your target audience directly. Posting on social media and crafting blogs can help your organic traffic, but someone could easily scroll past a post or a blog post. 

However, with advertising, you have a better chance of reaching viable leads based on what they’re interested in. 

This is especially viable if you invest in paid online advertising. Why? Because you can target leads based on the keywords they search for. Examples of keywords your construction business could consider targeting include: 

  • Building contractors 
  • Remodeling business 
  • Construction business 
  • Construction services 
  • Home construction services 
  • Commercial construction services 

These are simply examples of what keywords your company could target with your paid advertising. If you’re investing in paid ads, your team should do keyword research and come up with viable keywords to target based on your ideal clients and the services you offer. You can use this strategy to target new leads & retarget warm leads.

You Gain Valuable Insight About Your Audience  

An underlying perk of advertising is that you gain valuable insight about your audience via data analysis. For example, you could run an ad on Facebook and look at the engagement it received. How many people: 

  • Saw the ad? 
  • Clicked on the ad? 
  • Clicked on the ad and then invested in your services? 
facebook ads for construction

Analyzing this data is crucial for your advertising strategy. It tells you what messages are resonating with your audiences, and which messages are falling flat. Once you analyze this data, you’ll have a foundation to work off of when adjusting your campaign for optimal conversion. 

Types of Advertising For Construction Businesses 

Google Ads 

Google Ads is an effective channel to use in construction advertising. Google Ads are advertisements that are displayed on search pages and other relevant web pages. These ads are pay-per-click (PPC), which means you pay each time someone clicks on the ad. You also have to bid on relevant keywords and win the bid for your advertisements to show up. 

If you target the right keywords and have a solid bidding strategy, you could earn a lot of valuable leads for your construction business. It’s reported that traffic brought through PPC advertising yields 50% more conversions than organic advertising. 

Be sure your team knows what they’re doing, though — constantly making mistakes with Google Ads can make you lose money quickly. 

google ads for construction

Google Display Ads 

Google display ads are advertisements that show up on other websites. These ads utilize cookies to track the searches people make and retarget leads based on their searches. 

That means that, if someone were to spend time on your company’s website but didn’t click anything on your website, you could retarget them with a Google display ad and encourage them to visit your website again. It’ll also get your brand’s name in front of previous website visitors and familiarize them with your company. 

Social Media Advertising 

If you want to target your audience on certain social media channels, look no further than paid social media advertising. These days, most social media channels have a program where you can run paid ads on their platforms. These platforms include: 

  • Facebook 
  • Twitter 
  • Instagram 
  • Pinterest 
  • LinkedIn 
  • TikTok 
  • Snapchat 

Now, you’ll want to adjust your ad to match the channel you’re advertising on. For instance, Instagram is an image-heavy platform. Therefore, you’ll want to create an eye-catching visual for your ad. On the other hand, you’ll want to craft compelling text that goes along with an eye-catching visual on Facebook. 

social media for construction

Also, you must remember that people expect to see different kinds of content and ads across social channels

For example, your LinkedIn ad should be more professional since LinkedIn has a more professional audience. However, your TikTok ad can be more fun and lighthearted since TikTok users expect to see lighter content on that platform. 

If you adjust your social advertising strategy to match the voice and tone of the platform, you could see incredible success with your advertising efforts. 

Video Ads with YouTube Advertising 

Video has become a favorite format for audiences to consume content through. Statistics show that 85% of all internet users in the United States watched online video content monthly on any of their devices.

Incorporating video marketing into your advertising strategy can lead to more people consuming your ads and, therefore, increasing your client base. 

youtube for construction

There are a number of ways you can capitalize on video marketing, including investing in YouTube advertising. You can create display ads on YouTube, or you could go even further and invest in in-stream ads. The kinds of video ads you invest in will depend on factors like your budget and your overall advertising goals. 

Email Marketing 

If you do it right, email marketing can take your construction advertising strategy to new heights. 

Email marketing can offer a high ROI and build a loyal following if you send the right message to the right people at the right time. After all, you will be directly in their inbox with a message that appeals to them. Having that direct access is invaluable to your advertising plan. 

Being strategic with your email marketing initiatives can turn loyal subscribers into happy customers. You can do this by: 

  • Emailing an exclusive offer to your most engaged email subscribers 
  • Running email-only promotions to get people to sign up for your email list 
  • Promoting a limited-time discount on your services 
email marketing for construction

You should utilize these strategies based on your business’s needs, your email list engagement, and your advertising goals. Email marketing can drive sales, as long as you capitalize on it in a way that works for your business. 

Traditional Media Advertising

Traditional media advertising can also work well for your construction advertising needs. Traditional media channels such as newspapers, television, and radio still reach a number of people who could be in your target audience. 

Utilizing these traditional channels can increase your brand’s reach and connect you with audiences who may not engage with online advertising. 

Before you go spending money on traditional media advertising, make sure you know what the channel’s audience looks like and if it aligns with your target audience. Otherwise, you could spend a lot of money on advertisements that simply don’t reach the right people. 

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10 Website Must Haves to Drive Traffic & Generate New Leads

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Retargeting Ads 

Running retargeting ads could mean the difference between losing a lead forever or making them a happy customer. Retargeting ads are exactly what they sound like. They are ads you use to target people who have visited your website or searched a specific keyword, but didn’t buy from your company. 

Examples of retargeting ads include: 

  • Retargeted Facebook ads 
  • Retargeted Google display ads 
  • Retargeted Instagram ads 

You can retarget leads on multiple platforms, but the key is to have a compelling message that encourages them to come back to your site. This could be: 

  • A last-chance reminder for your services 
  • A FOMO (fear of missing out) message 
  • A message encouraging people to treat themselves (and their house) to a home upgrade 
construction advertising strategies

The more compelling and personalized your retargeting message is, the more likely your leads will return to your site and take action. So, make the message as compelling as possible and keep your prospective customers’ needs in mind. 

Getting Started with Construction Advertising

At the end of the day, there are many ways to execute on construction advertising strategies, and many reasons why you should do it. You could have the best construction company in the world, but how are people going to know about it? 

Advertising gives you the chance to promote services, increase brand awareness, and reach your target audience in incredible ways. You could utilize social media, paid ads, and video marketing to spread your message and get your brand’s name out there. 

These days, brand is everything. The more authentic and targeted you are with your advertising, the more likely you’ll see your leads convert into customers. 

The Impact of Digital Marketing on Business Growth

The use of digital marketing strategies has also had a direct impact on profit margins and the ability of a business to grow…

Digital marketing has forever changed the way companies operate and communicate with their customers.

The use of digital marketing strategies has also had a direct impact on profit margins and the ability of a business to grow. Without incorporating this style of advertising into a broader messaging campaign, a brand severely limits their ability to be successful. A business that doesn’t embrace digital marketing strategies also limits the growth opportunities for their business.

Let’s look at the impact of digital marketing on business growth:

  1. Find customers that you would have never encountered otherwise via SEO
  2. Understand what channels drive sales for your company
  3. Communicate your message and better connect you with both current and prospective customers
  4. Establish a presence online
  5. Personalize your brand and control the messaging
  6. Provide tools that better allow you to target your core customers
  7. Provide value to your customers and showcase content that matters to them

1. Find Customers That You Would Have Never Encountered Via SEO

If you have even a basic understanding of digital marketing you have heard the phrase and acronym SEO. This abbreviation stands for search engine optimization. The objective of using SEO techniques is to increase where your content is ranked by the search engines. The higher you rank, the better your chances are of getting your website and other content in front of potential customers. 

Ranking is critical since 75% of searchers won’t go past the first page of Google search results. 

From your perspective, the more traffic that you generate to your website means a chance to increase your business. Each person who arrives at your site that isn’t an existing customer is a chance to grow your database. This visitor could end up joining your email list or making a purchase that day from your eCommerce store. 

seo for business growth

While the customers you have are already valuable, every brand needs to grow its customer base to survive. 

Using SEO techniques allow you to do just that. 

Another reason it is important to increase your SEO is that doing so builds credibility in your site with Google. 

The more Google sees your site as an authority on its designated subject matter, the higher they will value it. 

This also boosts your chances of being seen by more web browsers. To help with this area, work on creating quality backlinks as one of the ways to increase your authority. 

2. Understand What Channels Drive Sales for Your Company

One of the best things about the impact of digital marketing on business growth is that you can see results almost in real-time.

If you launch an ad campaign and you see a spike in sales, then you can attribute that spike to your campaign. There are tools you can use to see which channels and which ads bring you the most traffic as well. All of these are helpful in planning where to make your next ad buy and how much you should invest. 

The most important thing you will need to do before starting any marketing campaign is to decide what metrics you want to study and measure. 

Once you know the objective, then it is easier to create the ad to drive the desired outcome. If you want to drive sales, then you want to track how well your ad does in converting viewers into buyers. If you want to drive brand awareness by getting more followers to your social media channels, observe your numbers after your campaign launches.

business growth

To make things less complicated, use a marketing program to help you monitor your ROI and track all your analytics. There are tools made just for tracking specific platforms or you could use a fully integrated CRM that can handle all digital marketing needs. 

  • Hubspot is a fully integrated CRM that keeps all your data in one place and can handle multiple different types of digital marketing efforts. Their platform can help you track your SEO efforts, email drip campaigns, website traffic, and more. 
  • Mailchimp is an email marketing program that helps you create landing pages and email marketing campaigns. Their program can tell you precisely who opened your email at what time and tell you what links in your email they clicked. Their program also lets you segment your list for improved efficiency.
  • Hootsuite is a terrific platform to use for tracking your social media campaigns and social listening efforts. It brings the data from all your social channels into one place and helps you see what audience segments respond to your campaigns. As a plus, it will also help you schedule your social postings.
  • Google Analytics can help you examine your website traffic and where it is originating from. Since Google also has its own services like Google search and display ads, the ability to track and analyze that data is there as well.

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10 Website Must Haves to Drive Traffic & Generate New Leads

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3. Incorporate Social Media to Help You Share Your Message And Better Connect With Both Current And Prospective Customers

Social media dominates many aspects of the average person’s life. It should also play a large part in any digital marketing strategy you embark on. Social media channels are just one more way you can connect with new and old customers alike. They also offer you the chance to cross-promote your content from channel to channel. 

Here are some other powerful reasons you need a social media presence and strategy.

  • Let’s a business have conversations with customers that may not have happened otherwise. This helps customers feel like they are a part of something and that a company values them.
  • Social media is great for being able to react quickly to customer feedback and respond to questions.
  • You can use your channels to keep an eye on the competition and see what they are saying & doing and how customers are reacting to their messaging.
  • You can utilize social listening tools to see what people are saying about your brand even when you are not tagged in their comments.

4. Establish A Presence Online

In today’s world, if you aren’t online no one is going to find you. You must establish an online presence in order to see an impact of digital marketing on business growth.

The modern customer doesn’t look through a phonebook; they use Google, Facebook, or ask their friends on social media. If you aren’t there, you are missing out. The average person spends over two hours on social media every day. When a person has the thought to look at a product or service, you must have a presence where they will be searching.

Creating your social media accounts is the first thing a brand should do when trying to extend the impact of digital marketing on business growth.

social media marketing

Social media is one of the first places a person will look to find a company. As an FYI – you don’t need to be on every social network. Only join the channels where your customers are going to be. Do your research on all the available networks and compare that to your ideal customer base.

One of the most important things a company must do is claim their Google Business listing. 

Since the bulk of searches happen on Google, you want to take advantage of every tool their search engine has. By claiming your Google listing, your exact location will show up in a local Google search and on their maps application. This will help bring customers directly to your door. These listings should include your address, website address, and your phone number. 

Without a social media footprint, a potential customer may think your brand has something to hide. Your company will also be viewed as less than trustworthy. 

5. Personalize Your Brand And Control The Messaging

Digital media is the one place where the company is fully in control of the message and its response to customer feedback. 

If a news story is posted online about your brand, you have no ability to counter any of the comments made by readers. But if you post a critique of your brand, along with any reflections or rebuttals you have on your own social channels, you are 100% in control of what you say and how you handle the responses to it. 

Google Reviews are a terrific example of this point in action. 

Individuals can post anything they want on a company’s Google Reviews. Smart brands make it a point to respond to these reviews, either as a chance to work through any issues a customer has experienced or to rebut a review that is unwarranted or false.

Here are some other powerful ways digital marketing can help you craft and control your brand message:

  • When possible, personalize your ads and emails with the name of your customer or other specific details.
  • Use your customer and buyer personas to help guide the types of content that you create. Make sure you create content that resonates with your customers.
  • You can use the data that you gain during your campaigns to help you improve your future decisions.

6. Utilize Tools To Target Your Core Customers

There are a multitude of reasons digital marketing is superior to traditional forms of marketing, but one of the most obvious reasons is that it provides invaluable data to a company on its customers

digital marketing tools

The more you know about the people who interact with your website and your content, the better you can position yourself for the future. Through data analysis, you can know who interacts with your content and when. This means you can adjust your content and the channels that you use to display that content based on this information.

This chart shows some of the best performing channels for digital marketing. However, keep in mind the demographics of your core customer may not line up with this chart as it is an average. Figure out what works best for your brand and delivers the best ROI. 

Email marketing consistently offers the best ROI out of any digital marketing method for the sale of products, but this may not prove true for other industries.

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7. Provide Value To Your Customers And Showcase Content That Matters To Them

A large part of any digital marketing strategy is content marketing. 

Content is more than just the words on a web page. Content includes web copy, blog posts, social blurbs and hashtags, video, and even photos. It is all-encompassing. By developing a strategy that includes these forms of content for your viewers, you can rest assured that you are providing your customers with what they want to see. 

For example, if you are a craft company, videos that provide demonstrations on how to complete a project or use a crafting tool would prove to be invaluable to your customer base. During the pandemic, some of the most popular video content has been how to make a cloth face mask. Craft stores and fabric companies who created videos around this subject matter or even took photos to show step-by-step instructions developed content that brought value to their customers.  

digital marketing strategies

Here are ways that providing content with value to your viewers can pay off for your company:

  • Consumers are 131% more likely to buy from your brand after reading or viewing educational content on your website.
  • You can generate 3x more leads using a solid content marketing strategy versus paid lead generation. It also costs 62% less.
  • After implementing a solid content strategy, companies found that the quality of the leads generated was better than before they had a content marketing plan in place.

Final Thoughts

Digital marketing has completely changed the way brands communicate with their customers and the way customers find a company to do business with. The impact of digital marketing on business growth will only continue to grow as more and more brands go digital.

If a company lacks a solid digital footprint, it severely hampers its ability to communicate with existing customers and find new ones. The lack of a digital presence also leads to a lack of trust in the brand. However, if a company implements a strong digital marketing plan that covers areas such as social media and content marketing, it can have a positive impact on a brand’s bottom line. 

Non-Profit Website Design – 15 Effective Websites

Clear messaging and strong calls to action are staples of non-profite website design. A performance driven, yet beautiful website is key to reaching supporters and finding new ones. Ready for some inspiration? Check out how these non-profits perfected their web design.

1. Thorn

Thorn Website

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Thorn is a global nonprofit organization that tackles the growing problem of child trafficking and sexual exploitation. Their website is clear, informative and engaging with bold graphics, strong headlines and clear calls-to-action that get their message across and encourages the visitor to take action.

2. American Heart Association

American Heart Association Website

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The American Heart Association is US non-profit that funds cardiovascular medical research and educates consumers on healthy living. Their website puts the focus on information by providing multiple informational resources on the homepage that includes articles, videos and ways to volunteer. They also have strong calls to donate by using their brand’s red for the call-out button.

3. Do Something

Do Something Website

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DoSomething is a global non-profit organization with the goal of motivating young people to make positive change both online and offline through campaigns that make an impact. DoSomething hits their target audience just right with young modern color scheme, youthful photography and fun graphics. Their use of statistics right on their homepage is impactful, informative and helps showcase just some of the things the organization has accomplished.

4. SEEP Network

Seep Website

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The SEEP Network (short for “Small Enterprise Evaluation Project”) is an international non-governmental organization dedicated to addressing the root causes of global poverty. There use of a slideshow showcase their constituents which helps put a human face to their advocacy work. Another nice touch is an interactive map that showcases their members across the globe to show their international impact.

5. Médecins Sans Frontières (Doctor’s Without Borders)

Doctors Without Borders Website

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Médecins Sans Frontières, also known as Doctors Without Borders, is an international humanitarian medical non-profit of best known for its projects in conflict zones and in countries affected by endemic diseases. Their website is informative with an easy to navigate full screen menu and well organized information. Another nice touch is their left aligned social share button that makes it easy and encourages the visitor to share from their website.

6. World Wildlife Foundation

Word Wildlife Foundation Website

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The World Wide Fund for Nature is an international non-profit organization that works in the field of wilderness preservation and the reduction of human impact on the environment. Their website is informative and provides visual reference for each areas they organize their work around. They have strong calls-to-action in their top navigation that encourages the visitor to either adopt or donate.

7. Nature Conservancy

Nature Conservacy Website

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The Nature Conservancy is a non-profit charitable environmental organization. Their website is simplistic and clean with focus on stunning visuals and informative content. A nice addition is their callout on their homepage and throughout the site to sign up for their newsletter which ultimately will help bring in more donations and helps keep people informed.

8. UpStream International

Up Stream Internation Website

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Upstream International is a global Christian nonprofit organization that brings people together to challenge poverty in creative ways. With stunning imagery, bright color palette and full page imagery, this website immerses the visitor and engages them in this non-profits story and mission. Another nice touch is the strong calls to take action and providing child stories and profiles.

9. Acumen

Acumen Website

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Acumen is a non-profit impact investment fund with over 15 years’ experience in investing in social enterprises that serve low-income communities in developing countries across Sub-Saharan Africa, South Asia, Latin America, and the United States. Acumen website does it right by utilizing their brands elements throughout with their strong color palette and using the A from their logo as added elements throughout. Another nice touch is their gallery of videos that helps the page feel even more personal and interactive.

10. Charity: Water

Charity: Water

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Charity: water is a non-profit organization that provides drinking water to people in developing nations. Their website gets straight to the point by adding a call to action on their welcome screen to join their movement and providing impactful information about their organization with hard hit statistics that help showcase the issue and what they’ve done to help.

11. Oceana

Oceana Website

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Oceana, inc. is a nonprofit ocean conservation organization focused on influencing specific policy decisions on the national level to preserve and restore the world’s oceans. Oceana’s website is easy to navigate with organized navigation, strong call outs to join and donate and easy to see dropdown to select your country. Their use of stunning imagery adds personality and helps visualize their mission.

12. World Food Programme

World Food Pramme Website

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The World Food Programme is the world’s largest humanitarian organization, the largest one focused on hunger and food security, and the largest provider of school meals. Their website is user friendly with a simple navigation, interactive world map and informative sections that showcase what they do and what their focus areas are.

13. National Geographic

National Geographic Website

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The National Geographic Society, headquartered in Washington, D.C., United States, is one of the largest non-profit scientific and educational organizations in the world. Their website pulls you in from the start with an impressive video showcasing some of our world’s greatest wonders. With their mission statement, the visitor knows right away who they are and what they do. Each section following has strong calls-to-action encouraging the user to dig deeper into their website.

14. MoMa

Moma Website

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The Museum of Modern Art (MoMA) plays a major role in developing and collecting modern art, and is often identified as one of the largest and most influential museums of modern art in the world. Their website is just as lively as their brand with bright color blocks used for callouts along with strong art pieces from their collection. For a museum, this gallery layout is perfect for showcasing work alongside important information. Another nice touch is the use of large text which makes it universally user friendly and easy for anyone to navigate.

15. Global Giving

Global Giving Website

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GlobalGiving is non-profit organization based in the United States that provides a global crowdfunding platform for grassroots charitable projects. Their website uses an interesting navigation setup with traditional layout on top and the bar below the hero with quick links to specific projects they have worked on. The gallery setup on their welcome screen showcases specific projects that you can donate to or learn more about.

What is a Lead Magnet? And Why Does Your Company Need One?

At Mediaboom, we believe there is still a role for a well-crafted newsletter. But the days of prospects handing over their contact information with the…

Before going too far, let’s first define what a lead magnet is:

A lead magnet is a free (or low cost) offer extended by a business to collect information from prospective customers or clients that enables follow up marketing activities.

The classic example is a free newsletter. The information collected most often is an email. 

At Mediaboom, we believe there is still a role for a well-crafted newsletter. But the days of prospects handing over their contact information with the vague promise of “staying up to date on the latest news from company X” are long over (if that ever worked at all).

In this post, we’ll deep dive into what makes a good offer and share examples of what’s working now. 

Why Your Business Needs a Lead Magnet

First and foremost, the purpose of creating an offer is attracting new prospects for your business and collecting their contact information, so you have the opportunity to follow up with those prospects and convert them to paying clients.

According to a study by Hubspot, the average web form converts at 21.5%. (As the author’s note, that statistic should be taken with a grain of salt. It’s self-reported data that is prone to exaggeration.)

That statistic alone should motivate you to start offering content if you aren’t already.  

A well-designed offer can do so much more! 

Help Convert Your Prospects Into Paying Clients or Customers

Dr. Robert Cialdini is one of the world’s leading experts on the psychology of persuasion. In his book, “Influence – The Psychology of Persuasion,” he identified 7 triggers that make prospects more likely to become paying customers and clients.

lead magnet optimization

Reciprocity

Conceptually, reciprocity is simple, you scratch my back, and I’ll scratch yours. Cialdini’s research demonstrates that this instinct to reciprocate is deeply ingrained in humans (and many other primates).

You must provide something of value for free (or nearly so). The recipient immediately feels they owe you something.

Commitment

We like people (and companies) who follow through on their commitments. 

When a company delivers a promise, they have already positioned themselves as a company that delivers on their promises.

Woe to the company who fails to follow through or delivers something that fails to meet the customer’s expectations. Commitment cuts both ways.

Fail to deliver, and the chances of follow-through sales drop to near zero.

Liking

People prefer to buy from people and companies they like. 

Who doesn’t like getting something free? Who doesn’t appreciate someone who solves a problem for them and asks nothing in return? 

Your content can also further build on that feeling by deliberately pushing likability triggers.

  • We’re just like you…
  • We get you…
  • Your problem is not your fault…

Make sure the message is genuine. Customers have a well-developed sense for manipulation.

digital marketing leads

Authority

When you provide a solution to a customer’s problem or offer useful information on a subject, you are positioning yourself as an authority.

When the customer has further needs in the same area, they will naturally turn to a familiar authority.

Social Validation

People like the reassurance that they are making the same choice as other people in their tribe.

That’s why the Facebook “like” button is such a brilliant innovation. A FB post with many likes communicates the message, “people like me, value or enjoy this post.”

A lead magnet can communicate a similar message, “people like me use this company.”

One simple way is adding a counter to your signup page “This free checklist has been downloaded 2,368 times.”  

Testimonials and case studies are excellent social proof.

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10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Segment Your Prospects

The kinds of offer a prospect signs up for tells you a lot about that client. 

People no longer hand out their email IDs easily. They need a compelling reason. When a customer downloads your content, you know immediately that something in the pitch for that content speaks to that prospect.

As an example, check out one of these examples from our site:

exit intent example

When our prospects download that lead magnet, not only do we get their contact information so we can follow up with them with an email sequence, we also know at least two important things about that prospect, 

  • They have a website which they suspect may need improvement.
  • They need more sales.

Guess what pain points our follow up will target?

Ideally, it would be best if you had multiple lead magnets that target entirely different pain points. You send the resulting prospects follow up marketing messages customized to their specific pain points.

What Makes a Great Lead Magnet?

  1. Low Friction – Prospects don’t want to give you their contact information. Their inbox is already full. 

If you have a compelling offer, they will share their info, but only if you make it as painless as possible.

  1. Make it valuable – We’ve said it several times already. Your content should provide real value to the customer. Ideally, your content should solve at least one customer problem.
  2. Provide Immediate Results – If your content is a 1,000-page treatise, chances are your prospect is not going to read it.

    If it is an action plan that takes 6-months to execute, they will not do it. 

    A great offer is easily consumed and provides an immediate positive result.
strategies to generate leads
  1. Be Specific – Your content should speak specifically to your ideal prospect.

    Suppose an accounting firm in Memphis has a great lead magnet for planning retirement, and a person in Los Angeles downloads it. In that case, that prospect in LA has zero value. (Unless they offer their services nationwide.)

    To better attract meaningful prospects, this hypothetical firm might call their tool “Retirement Planning Calculator for Memphis Retirees.”

    They will get fewer signups, But the signups will be local prospects.

    Even better?

    “The Must-Have Retirement Planning Calculator For Easy Retirement In Memphis On A $1 Million Or More Portfolio.”
  2. Demonstrate Your Expertise – As mentioned earlier, one of your goals  is positioning yourself as the authority. Provide content that clearly supports that conclusion.
  3. Highly Relevant To The Follow On Sale – The ideal lead magnet provides real value and leads naturally to the paid service or product.

What Types of Lead Magnets Work Best?

Everyone’s inbox is full. Prospects are increasingly reluctant to share their real email ID.

The days of the $1 off coupon or generic free newsletter are over. 

Here are some examples of what’s working well now.

1. Tools

Digital tools that help calculate or track something are excellent lead magnets. They are useful, and the prospect uses them multiple times instead of an e-book they may read once.

As an example, check out the Vault from Guardian Jet.

The Vault tracks aviation assets for private jet owners and helps them plan for replacement when appropriate. At which time, they’ll surely remember to reach out to Guardian Jet.

2. Discounts and Coupons

Discounts and coupons are the oldest strategies in the book. They still work. Just make sure it is significant enough to catch the prospect’s attention and highly relevant to the final sale.

This coupon from Qazi Clinic is an excellent example.

lead magnet examples

The prospect can see the value immediately, $108, and it’s substantial. It is directly relevant to the sale, and (bonus) the prospect can only realize the value IF they buy the service.

This positioning is more powerful than if they had offered the same discount off the service itself.

A discount off the service, would communicate that the service was worth $108 less than advertised.

This coupon for a related product is perceived as a generous bonus.

They’ve also effectively segmented this customer. Because she’s interested in Lip Filler procedures, their follow-up should focus there to start. If she doesn’t convert right away, they can expand the offerings from there.

3. Free Demo / Free Consultation

Sometimes a prospect doesn’t understand how your offer addresses their pain point.

That disconnect may be resolved with a demo lead magnet.

Healthcare Software provider Clarity pulls off the free demo flawlessly.

Their demo signup is longer than most, but it’s clear and to the point.

4. Join A Community

The rise of social media proves that everyone wants to be part of a community of like-minded people with similar aspirations and needs.

Creating and hosting a specialized community of your prospects is a golden opportunity to build a database of leads. These leads engage with each other in a forum that inherently reinforces your authority in the space.

St, Clair CPAs in Philadelphia do that with a monthly Zoom where their prospects make connections, share news and coach each other.

exit intent popup

St. Clair is also pulling the trigger on another one of Cialdini’s influencers, scarcity.

Their zooms happen every month. But they don’t say, “Drop in any month.” They say, “Join our zoom this week on the date, xx-yy-zz.”
 
That provides immediacy, one of the hallmarks of a good offer, while pushing the Fear Of Missing Out (FOMO) button, aka scarcity.

5. E-Books, Special Reports, Digital Guides

We mentioned e-books as potentially outdated earlier. But, that doesn’t mean we don’t see a place for them. They still work if they are specific, actionable, and speak to a real pain point.

lead gen ideas

Note, it’s hyper-specific, “Luxury Digital Marketing.” 

If we’d said just digital marketing, it would not call out to our target audience, and we’d get no segmentation of the leads.

When someone downloads this e-book, we know to follow up on digital marketing for luxury brands and highlight our experience in that space.

A hyper-specific e-book or e-report is low cost to produce, screams authority and effectively segments the leads. Win, win and win!

Close The Deal Without Saying A Word

Famed management consultant and author Peter Drucker said, “The aim of marketing is to make selling superfluous.”

At Mediaboom, we believe the aim of a lead magnet is to collect your ideal prospects’ contact information while simultaneously positioning your offer so well that further selling is superfluous. 

Imagine how a lead magnet like that would transform your business. 

We can help make that happen. Contact us for a free consultation. 

How Do You Generate Leads in B2B?

The most difficult part of business-to-business sales, hands down, is generating leads. Things like Facebook ads, phonebook ads…

The most difficult part of business-to-business sales, hands down, is generating leads. Things like Facebook ads, phonebook ads, and email campaigns that are effective at generating leads in business-to-consumer sales just don’t work in the B2B world. 

This article is here to make your life a little easier. 

How do you generate leads in B2B? Here’s how: 

  1. Follow up with soft leads – a personal call or email can go a long way
  2. Don’t be afraid to go “soft.” Utilize soft-sells to get a foot in the door
  3. Stay active on LinkedIn by sharing useful, high-quality content
  4. Become a leader in the industry and a trusted source of content and knowledge
  5. Invest in digital marketing techniques like SEO and Google Ads
  6. Hire a lead generation agency.

The Power of Soft: How to Utilize Soft Leads

What is a hard lead in B2B marketing?

The term “hard lead” can be defined two different ways.

In some industries, it is referred to as a customer or business that is already knowledgeable about your product or service, did their research, and “abandoned their shopping cart” so to speak before a conversion was made.

Hard lead can also refer to a customer or business that paid for a service one, but has yet to re-commit to continuing that service.

In either case, hard leads are very important for making conversions and they are what is counted for ROI calculations.

How can you generate sales for your brand?

  1. Go far and wide for soft leads. This type of lead is a numbers game. Through social media marketing, SEO, and Google ads, it can be very cost effective in B2B to advertise to a wide range of potential businesses.

    Starting with big numbers can help boost the pool of soft leads that go through with the conversion or that turn into hard leads 
  1. Exposure. Exposure. Exposure. Soft leads have already given you their contact information, this gives your business a way to reach them. Whether it is with individual consumers or with business, repeated exposure often prods soft leads to make the leap and buy your company’s goods or services.

    This means utilizing email campaigns to provide soft leads with more information and an explanation of your product’s value to them.
b2b lead gneration
  1. Follow up personally. Don’t underestimate the power of a personal touch. A call or email to the lead can be enough to seal the deal and make the conversion. Unlike with other potential leads, these are not necessarily cold calls because the person or business already has some familiarity with your company and what you offer.

    A quick “lukewarm” call can give you the opportunity to answer some questions and elaborate on what your company can do for them.

Why Soft-Sells are Important for B2B Sales

If you are wondering “how do you generate leads in B2B?” then soft-sells are a great avenue to explore.  

Soft-sells are ideal for B2B because they provide more than awareness; they provide the lead with the knowledge of how your company’s services can make their company run more smoothly.

Once a lead is exposed to the value that your company can offer them, they will be more likely to make a conversion.

There are many scenarios where a soft-sell can turn a potential lead into a loyal customer and partner.

The trick to soft-sells is to make it cost-effective for your company. Smart soft-sells are offering cheap, yet useful items that don’t cost you too much money but that provide the lead with adequate information to consider something long-term. 

How Do You Generate Leads in B2B Using LinkedIn?

Whereas Facebook and Instagram are hot spots for B2C marketing, LinkedIn is the place to be for B2B lead generation. Between Facebook, Twitter, and LinkedIn, these three sites generate 90% of social traffic, and half of that traffic comes from LinkedIn.

It’s a B2B goldmine.

The best part is that company executives and decision makers don’t spend their spare time scrolling mindlessly through the site. Rather, they are usually actively looking for valuable content and seeking to make useful connections. 

linkedin lead generation

The first step is to make a thorough company page that includes your basic information, services, a description of what you do, your mission statement, a CTA to visit your website, and you should post company blogs to the page. If a business owner is scrolling through their feed, sees one of your company blog posts and finds it helpful, they might navigate to the company page to learn more. 

When they get to your company LinkedIn page, you want them to learn something about your business. 

Another useful tool is showcase pages or affiliated pages. 

These are separate but connected LinkedIn pages that advertise your company’s different products and services. This allows you to target different industries with your different offerings. 

The last tip for generating leads in B2B on LinkedIn is: publish content daily. There are a couple things to remember with this one: 

  • LinkedIn is a professional site, so your content needs to match that tone and be innovative. Focus on providing companies with useful information, not on entertaining people. 
  • Sharing other people’s content is a great way to stay active on the site without running out of content. However, sharing isn’t always enough. Make sure to add your own commentary or opinion to shared content. This is also a place to reaffirm the values and opinions of your company.
  • Make sure to share your own original content. Re-sharing is not enough to generate B2B leads. This content should be unique to your company and provide tips & tricks that have not been written about before. 
  • Your content should establish yourself and your company as a leader in the field. It should show that you are highly knowledgeable about your industry. Posting frequently can help with this, as can utilizing data and research to support your arguments.

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10 Website Must Haves to Drive Traffic & Generate New Leads

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Why Content Matters: Becoming a Trusted Source in Your Industry

Becoming a leader on LinkedIn isn’t enough to generate leads in B2B. 

You have to consistently create content across all your digital channels, including social media, email campaigns, your website, and in real-world advertising. 

It’s like that saying goes: if it was easy, everyone would do it. 

Boosting your industry profile to generate B2B leads is hard. This is why the most cost-effective way to accomplish your company’s goals is to hire a marketing agency that specializes in B2B marketing. 

content marketing for lead gen.

A digital marketing agency like Mediaboom has the resources and expertise to take over the job of content creation for you, so you can focus on your company.

Digital marketing agencies have copywriters, web developers, photographers, designers, and SEO experts on staff. If you attempt all the content creation yourself, your company would have to hire an entire team of talent to do the job. Working with an agency gives you quality content made by experts and allows you to focus on the business side of things. 

Generating B2B Leads with Google Ads and SEO

Google Ads and SEO are forms of digital marketing that work in both B2B and B2C contexts. For generating leads in B2B, SEO is useful for boosting your online profile and establishing your company as an industry leader.

Not only does it make it easier for customers to find products, but it can help executives find new tools to streamline their company’s workflow.

SEO is especially important because company decision-makers and executives are not going to scroll through 12 pages of Google to find what they need. No, they are going to draw upon the first few results and see what products and services in their field come most highly recommended. 

Google Ads can be a great way to get their attention. SEO is what will keep your website near the top of the Google search.

Another way to get the attention of executives is with backlinks.

A backlink is created when one website links to another website. However, it is not enough for these backlinks to just exist, they are most effective if a highly-esteemed website links back to your website. 

How Go I Generate Leads in B2B? By Hiring a Lead Generation Agency

A lead generation agency works with your company to design personalized campaigns that are designed to increase your conversions, make more sales, generate clicks, and more. An agency will have the expertise to lure in lead using several different methods: 

  1. Analyze your target audience – Having a buyer persona can help make targeted ads as effective as possible. An agency will identify the average age, income level, location, and other traits of your target demographic that will most benefit from your product or service.
  1. Build your brand’s image – A strong brand image can increase customer trust, which helps generate leads and make conversions. Once a lead generation agency has identified your target audience, they can match your brand’s image to what that demographic will best respond to.
  1. Content creation – One of the most important – and daunting – ways of generating leads is creating consistent, quality content. Most business owners are not equipped for the planning, writing, designing, and researching that is required to make content. This is why you need an agency to create on-brand content consistently. 
  1. Utilize paid ads and retargeted ads – Pay-per-click advertising is worth the investment because it places your products or services directly in front of potential leads, which encourages awareness and later conversions.

Similarly, retarget ads are essentially reminders to bring leads back to a page or product that they have already viewed. This pushes them to make the conversion by finally following through to make a purchase.

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10 Website Must Haves to Drive Traffic & Generate New Leads

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You Got the Leads, Now What?

If your soft-sells, connections with soft-leads, LinkedIn activity, industry standing, ads, and your lead generation agency are working, here is what you can do next: 

Nurture Leads with Marketing Automations:

Stay in contact using automated email marketing. This can mean sending out newsletters, sharing your company’s blog posts, or just sharing tips and tricks. By sharing useful information, you can maintain contact with leads.

For products, this nurturing can encourage leads to invest in the product again, recommend it to others, and provide positive reviews For services, this continued contact can ensure that companies continue to utilize your services. 

lead gen. for b2b

Optimize Your Sales Process:

Once you have successfully generated some leads, it is important to analyze your sales funnel and identify what was effective for making conversions and what was not. 

If most of your leads came from LinkedIn connections, then it could be a smart marketing choice to put more time and money into LinkedIn. If soft-sells are not generating leads effectively, your company could consider diverting resources to other forms of lead generation. 

Learn More About How You Generate Leads in B2B!

How do you generate leads in B2B? You ask. For more information, see what Mediaboom can do for you!

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Video Content – How it Can Grow Your Business in 2021

Video is now something that every company must have to remain competitive. It has become one of the most widely viewed…

Video content used to be something that fell into the “nice to have” category for a brand. Times have changed. 

Video is now something that every company must have to remain competitive. It has become one of the most widely viewed and most powerful forms of storytelling that a company can use. Today’s customers expect video. There is huge value to bringing in these visual stories. 

This article will cover why you need to incorporate video into your total marketing strategy along with how you can market that content. 

We’ll go into detail about why you need to consider creating video content, why’s is becoming so popular, tools to use, and much more:

  1. The Popularity Of Video Marketing Is On The Rise
  2. Increase Sales & Conversions For Your Business
  3. Using Video Improves Your SEO Rankings
  4. Videos Encourage Social Sharing
  5. Videos Are Preferred By Mobile Device Users
  6. Tools You Can Use To Create Content
  7. Where You Can Market Your Videos
  8. Effective Examples Of Video Marketing

The Popularity Of Video Marketing Is On The Rise

There is one thing that a marketer can be certain of—the demand for video is on the rise and it shows no sign of slowing down. 

The growth of video increases at about 100% each year

If you aren’t creating videos, you are missing a large swath of the population. Research shows that users actually want video and prefer to consume that over other forms of media. 55% of people view videos every day. 

Viewers like videos because it eliminates the need to read. Videos are also a bonus for more visual learners. Marketers like it because it gives them one more way to connect with their audiences

Videos allow for creativity and can evoke emotions that the written word may not. 

digital video marketing

Video also seems to keep potential customers more engaged. 

Viewers stay on a page with a video longer than one with just words. The longer a person stays on your site, the better chance you have at turning them into a customer. 

Video is now something that you can use anywhere.

It isn’t restricted to just a video channel on a platform like YouTube. Video can be incorporated into virtually anything you create. It can be used in emails, social media posts, or even embedded into a PDF or blog post. Video doesn’t have to stand alone; it can complement other pieces of content that you create. How and when you use video is a vital piece of any content strategy. But video is not a piece that you can overlook or neglect. Customers expect it and won’t trust you without it.

Here are some additional video marketing statistics for you to consider. These show how important video marketing is to consumers. 

Video Content Helps Increase Sales & Conversions For Your Business

Video has proven to be incredibly helpful for companies looking to generate revenue for their business. This assertion is backed up by research. People who watch explainer videos, instructional videos, or other visual media that fall into this category are more likely to purchase than those who don’t

Researchers have found that 74% of people who watch explainer videos are more likely to purchase the item they watched the video about. 

This success will also apply to the conversion rate of your site. Videos have proven excellent at getting visitors to take whatever the desired action is on your site. While purchasing is just one of those actions you want visitors to take, video helps improve conversion rates on several actionable items, including email signups.  

Adding video to your emails also helps your bottom line. 

Emails with embedded videos have a higher open rate. If those videos show off a product, those customers are more likely to buy it because you showcased a video of the product in your email. These increases all lead to more sales and an improved bottom line.

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10 Website Must Haves to Drive Traffic & Generate New Leads

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Using Video Improves Your SEO Rankings

When marketers hear about SEO, many think strictly of written content like blog posts or web copy. Your videos are one more tool for helping improve your rankings with Google. You will want to optimize any text used in your video titles, hashtags, or descriptions. 

Making sure to sprinkle in high ranking keywords will get your content noticed. 

Videos are also an asset to your website, even without that level of optimization. Google ranks websites with video higher than sites without video. Adding even one video to a page of your site can boost your standing with Google, meaning more organic traffic to your site. An increase in organic traffic is a sign of well-performing SEO. 

Videos Increase Social Sharing

Social media plays an important role in our daily lives. Not only do we post content that we want people to interact with, we share content that we find important as well. Some of that content could be your company’s videos. Make sure that anywhere you upload this content, it has all the proper social sharing buttons set up. You want to make it as easy as possible for users to share your content. Having users share your content is a free way to increase your traffic, brand awareness, and sales. 

Videos Are Preferred By Mobile Users

More and more content is being viewed first on a mobile device. 

We are now at the point that 50% of all internet searches happen on mobile devices. Brands are making sure they have mobile-friendly content. This includes its video content. This is an absolute must since we spend over three hours per day on our cellphones

For all the improvements made with mobile devices, it can still be hard to read pages or documents due to the size of the screens. Providing content in video form allows users to consume your content regardless of their devices. You don’t want users to pass on your content because it was difficult for them to consume on their mobile devices. 

mobile video marketing

Tools You Can Use To Create Your Video Content

Videos are quite common these days. There is no shortage of tools one can use to create visually stunning content. Even if you aren’t experienced with shooting and editing video, there are still many tools that can help you pull off amazing video for your customers. Some of these are app purchases only, others desktop only, some are both. All are affordable and easy for a beginner to use. They take away any intimidation one may feel about creating a video. 

  • Adobe Premiere Pro
  • Adobe Spark Video App
  • Canva
  • iMovie
  • Openshot
  • Cyberlink Power Director
  • Splice App
  • WeVideo

Where You Can Market Your Video Content

When people first hear the word video, they tend to think of YouTube. While YouTube was the pioneer of video content (and still reigns supreme), it isn’t the only place to find this type of content currently. You can showcase and market your video content from virtually anywhere. YouTube is now just one of many places for videos. Here are some other social media platforms where you can incorporate video marketing content. 

  • Instagram and Facebook have become highly visible venues for video content. 45% of Instagram and Facebook users watch at least one hour of video on these platforms each week. Instagram has 500 million daily users. 45% of that is still a large number of people who could view your videos each week. The stories feature is very popular with users and video is commonly showcased in this medium. 
  • TikTok has become an overnight sensation. The platform is predicated on sharing videos set to music or lip-syncing. All videos are under 60 seconds. There are 100 million monthly users for this platform and 50 million daily users.  
  • Snapchat was the precursor for the format now used by Facebook and Instagram stories. You can share pictures and short videos on the platform and use fun features such as stickers or filters with your content. 77% of college students use Snapchat daily. 24% of Americans have used this app.
  • While not known as a place for video, avid Twitter users engage with it at a high rate. 82% of active Twitter users will watch videos showcased on the platform. So, while this platform doesn’t have the volume of users that other social media channels have, those who are loyal will interact with your content.
social media video marketing

Social media is not the only place to market and showcase your content. To maximize views of your videos, don’t forget to market them to your customers anywhere you are online. Make sure you use all of these avenues to showcase your videos. 

  • Use your website to showcase your videos. Embed it into the applicable pages of your site to complement your written content.
  • Include videos in your blog posts as another marketing tool.
  • Create a YouTube channel so all of your videos can be in the same place. People don’t like to search so this helps keep all of your ontent together. 
  • Include videos in your emails. You can either use your emails as a way to drive traffic to your videos or you can add videos to your emails to amplify the content in your email. 
  • If you send PDFs or PowerPoints to your customers, include your videos when applicable. 

Examples Of Effective Video Marketing

Video marketing can do so many things for your brand. It can help define who you are, invoke emotions, encourage people to purchase a product, drive them to take some other kind of action, and so many other things. Here are some terrific examples of video marketing by brands.

1. Dove: Choose Beautiful

Seen here as it aired in Indonesia, Dove challenged us on the way we think about ourselves. The results are pretty amazing.

2. Apple: There’s An App For That

This commercial was shoot before there ever was an app store. But this was a way to get the world ready for that concept and change the language lexicon.

3. Budweiser: 9/11 Tribute

Budweiser has always made terrific commercials and many people look forward to seeing what they do each year at the Super Bowl. This video they released at 9/11 had nothing to do with selling and everything to do with making the country feel better. This video wanted to evoke our emotions.

Fun Facts To Know About Video Marketing

There is so much to know in the world of video marketing. Here are some fun facts to know about video strategy and the future of video itself.

  • Facebook expects the bulk of its platform to be video in 2021.
  • YouTube is the 2nd most popular website after Google.
  • People watch over 1 billion hours of video on YouTube each day.
  • Close to 2/3rds of people turn to YouTube to help them solve a problem.
  • Social media posts that include video get almost 50% more views than those without.
  • Websites with video are more likely to rank higher with Google.
  • Adding video to your emails can increase your click rate.

As you can see, including video does nothing but increase your stats and improve your existing content. 

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Additional Marketing Tips

As you create your video marketing content, here are some additional things to consider. Use these pointers in conjunction with the tips in this article. 

  • Always have a call to action in your videos.
  • Use tags so people searching for specific things can find your content.
  • Include a script for indexing purposes.
  • Know how long your videos can be for each individual platform.
  • Have a clear plan for what you want your video to accomplish.

Where to Start with Creating Video Content

Video marketing is now a requirement of any solid content marketing strategy. Incorporating video allows a brand to expand its reach and showcase their products to countless new customers. Studies show this form of content is doing nothing but increasing and will soon be the primary way we consume content on the web. Including videos in your emails, on your website, and anywhere else they work will help you increase awareness and drive sales. 

To get started on your video marketing strategy, contact Mediaboom.

Are You Utilizing The Full Potential of Google My Business?

Google My Business is a great tool for businesses to use. However, many businesses may not realize that they’re holding their…

Google My Business is a great tool for businesses to use. However, many businesses may not realize that they’re holding their listing back by not utilizing it properly. How do you know if you’re doing everything right? 

There are key things to know about utilizing the full potential of your listing, including: 

  • What Google My Business is 
  • Why it’s important for your business 
  • How to optimize it properly 

What Is Google My Business?

Google My Business is a free tool Google released back in June 2014. Its purpose is to help businesses and organizations manage their online presence across Google. This includes listing: 

  • Your business’ name 
  • Your website 
  • Your business hours 
  • Your locations on Google Maps 
  • Photos of your business
  • Customer reviews 

Essentially, it helps internet users find essential information about your business, its service, and its products. 

Why Do I Need Google My Business? 

Google My Business is essential for your business for a number of reasons. For starters, it helps your customers (and potential customers) find your business faster online. Here’s how your business benefits from this free tool. 

It Helps People Find Your Business

We live in a digital-first world where, if people can’t find you online, you’ll likely get looked over. Studies show that between 70 % and 80% of people research a company online prior to visiting a small business or making a purchase with them. That means if people can’t find you, you’re missing out on sales. 

Let’s use Dunkin’ as an example. If you search “Dunkin’” into Google, the first thing you see on the right side of the screen is their listing. It outlines their company’s name, its website, and a brief description of the company’s history. 

If you scroll down further, you’ll see the flavors of coffee they have available, nutritional information, and links to their social media profiles.

This listing gives you an easy understanding of Dunkin’s brand, what they sell, and where you can find more information about them. It’s an effective online one-stop-shop for the brand. 

It Lists Customer Reviews

Social proof is essential for any business’s marketing strategy. Nielsen.com reports that 92% of consumers are more likely to trust non-paid recommendations than any other type of advertising. These non-paid recommendations include: 

  • Customer reviews 
  • Testimonials 
  • Positive social media comments about your business 

Google My Business listings contribute to social proof by listing customer reviews. Here’s an example of reviews being left by customers at an auto garage in Mount Pleasant, South Carolina. 

google search results

As you can see, there’s an option for customers to write a review or add a picture of their service. This form of social proof helps businesses gain credibility and build a loyal base of brand enthusiasts. You can get customers to leave a review of your business in a number of ways, including: 

  • Emailing customers & asking them to leave a review 
  • Running a promotion that encourages customers to leave reviews
  • Encouraging employees to remind customers to leave a review 

It’s Free Advertising For Your Business

Another perk of using Google My Business is that it is free advertising for your business. Think about it: if you set up your listing properly, it’ll show up at the top of the first page of Google. That’s prime real estate for businesses trying to reach internet users. And you get to claim it for free. 

A properly established listing will provide your business with free advertising on a highly sought after space in Google. Normally, businesses may have to use paid Google Ads to get within the same space. However, if you set your listing up correctly, you could own the space when someone searches for your business or its products. 

It Boosts SEO

Search engine optimization (SEO) is a crucial part of a business’s organic growth strategy. Sparktoro reports that 92.96% of global traffic comes from Google search, Google Images, and Google Maps. If you want even a fraction of that traffic to find your business online, you need to make SEO a priority. 

Google My Business helps boost your SEO by helping you rank for local SEO. Local SEO is essentially how it sounds: it helps your business become more visible in local searches. For instance, if you were to search “nail salons near me”, you’d likely get a map with locations pinned. Below the map, you’d see a list of nail salons in your area. 

Part of the reason these businesses show up organically on the first page of Google is that they rank well for local SEO and, therefore, rank within Google’s Local 3-Pack. A listing can help you rank locally and increase your chances of landing on a map like the one above if it: 

  • Is accurate and well-organized 
  • Promotes engaging content 
  • Provides essential updates and news for customers 
  • Has photos of services and products 
  • Is known for responding to customer reviews 

There’s no ifs, ands, or buts about it: if you serve customers in a local area, you must have a listing if you want to be found by more people. 

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How To Optimize Your Google My Business Listing 

Once you set up your listing, the next step is to properly optimize it. Here are some key things you must include to properly optimize the listing. 

NAP (Name, Address, Phone)

The most important information to put on your listing is your business’ name, address, and phone number. After all, if people search for your business, you want them to know who you are, where you’re located, and how to contact you. 

You’ll be able to edit your business’s name, address, and phone number within your account. If any of these things change for your business, change the information as quickly as possible. Google rewards your account for showing accurate information about your business. If you accidentally forget to update it, it could negatively impact your organic rankings. 

Updated Information On Multiple Locations

If your business has multiple locations, you’ll want to manage each location separately in your account. Luckily, Google allows you to manage all your locations in one spot. 

According to Google’s Support page, here’s how to create your locations: 

  1. Sign in to Google My Business
  2. Click Manage locations (If you’re part of multiple organizations, make sure to choose the right organization first)
  3. Click Create location group
  4. Enter the name of your group
  5. Click Create
  6. Start adding locations

If you need to add a new location, Google advises you do the following: 

  1. Sign in to Google My Business
  2. Click Manage locations (If you’re part of multiple organizations, make sure to choose the right organization first)
  3. Use the drop-down menu to choose a location group (A green checkmark will show next to any locations groups owned by a bulk verified account)
  4. Click Add location
  5. Enter the business name, location, and other details
  6. Follow the prompts to create the new listing 

If you need help managing multiple locations, Google Support can help. 

It’s important to stay on track with each location’s listing. Each location will have different reviews, and each location may have different store hours. Managing your locations properly will help keep your business’s legitimacy intact and create a better customer experience. 

Business Hours

Remember: Google rewards listings that provide as much information as possible. The more it can tell consumers about you, the better. Not only will listing business hours help your SEO, but it also provides your customers with vital information about your business. 

Put yourself in your customers’ shoes. If they’re looking for the services you provide, they’ll want to know when they get those services. Listing your business hours builds consumer trust and lets customers know when they can find you. 

Here are steps from Google Support on how to add your business hours to your listing: 

  1. Sign in to Google My Business and if you have multiple locations, open the location you’d like to manage 
  2. Click Info from the menu 
  3. Next to “Add hours” or your current business hours, click Hours 
  4. Turn on each day of the week that your business is open
  5. Next to each day of the week that your business is open, click Opens at, and then select the opening time 
  6. Next to each day of the week that your business is open, click Closes at, and then select the closing time
  7. After you’re done setting your hours, click Apply 

Setting your business hours up correctly is essential for your listing. It tells customers vital information about your business and proves to Google that you’re trustworthy and legitimate. 

Website Link

As you set up your Google My Business account, don’t forget to put your website link onto your listing. Think about it: if customers are interested in your services, they’re going to want to check out your website. 

Instead of making them click back and forth between your listing and the first page of Google, make it easy on them and put your website link in your listing. 

According to Google Support, here’s how to put a link into your listing: 

  1. Sign in to Google My Business and if you have multiple locations, open the location you’d like to manage 
  2. Click into the Info New features URL section, which lets you edit several different fields. Depending on your business category, you may get options to add more links 
  3. Select the type of link you want
  4. Enter the links in the appropriate fields 
  5. For action-oriented links like an appointment, order, or reservation, you can choose a preferred link to display at the top 
  6. Click Apply 

Photos Of Business, Products, And Services

Photos are essential if you want to properly optimize your listings. Photos help drive higher click-through rates from listings to websites and show Google that you’re a legitimate business. 

You can upload pictures of: 

  • The interior & exterior of your business 
  • Pictures of your products 
  • Photos of your services 
  • Your business’s logo 
  • Pictures of events you’ve hosted 
interior photos for google my business

Here’s how to upload photos to your My Google Business listing, per Google Support

  1. On your computer, sign in to Google My Business 
  2. If you have multiple locations, open the location you want to update 
  3. In the left menu, click Photos
  4. In the top right, click Post Post
  5. Choose the type of photo or video you’d like to add
  6. Upload the photo or video from your computer

When uploading photos, make sure they’re good quality pictures. Your listing may be the first thing a customer sees about your company, so it’s crucial you make a great first impression with your photos.

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Posts 

Posting on your Google My Business account is a smart strategy that legitimizes your business and lets Google know that you’re an active business. If Google knows that, it’ll be more likely to rank your posts online. 

Examples of what to post on your listing include: 

  • New updates about your business 
  • Special promotions 
  • A limited-time special offer 
  • A picture of a special event 
  • A description of a new product 

Here’s how to post on your listing, per Google Support

  1. On your computer, sign in to Google My Business and if you have multiple locations, open the location you want to update
  2. From the menu, click Posts
  3. At the top of the page, choose the type of post you want to create: Update, Event, Offer, or Product
  4. Click the elements you want to add to your post: photos, videos, text, events, offers, or a button and enter the relevant information for each post addition you choose 
  5. Choose to publish or preview your post 
  6. To publish your post: In the top right, click Publish 

It’s important to consistently post on your listing, as these posts go away after 7 days. The more consistent you are with posting, the better. 

Key Things To Remember About Your Google My Business Listing 

Remember: your listing is only as good as you make it. When optimized correctly, your listing can provide a lot of value for both your business and your customers. As long as you keep things updated, consistent, and accurate, your listing will be in good shape. 

Digital Marketing Leads – What They Mean to Your Business Growth

Digital marketing leads are the requests you receive from your website’s visitor, i.e., a potential customer. However, you can generate these…

What are digital marketing leads?

Digital marketing leads are the requests you receive from your website’s visitor, i.e., a potential customer. However, you can generate these leads through email marketing campaigns, social media business pages, landing pages, website Chatbots, and video content with calls-to-action (CTA). A digital lead allows you to contact the requesting client or consumer as they expect your reply. This increases your chances of conversion to sales in comparison with cold-calling.

The whole idea behind the generation of digital marketing leads is to focus on your target audience while researching their buying needs and behavior via several analytical tools at your disposal. 

By deploying the right digital marketing strategy along with the adequate tools, you can pinpoint who visited your webpage, and when and how they navigated it.

Moreover, you can learn in real-time what does and does not work for your marketing campaign and adapt for desired results. 

What Are You Looking for? 

There is no generic formula that works for all; a lead generation idea that may work for one company might backfire for yours. 

Therefore, the digital lead generation strategy depends on factors, such as type of business, products you sell, finding target audience etc. 

leads in digital marketing

According to 2018’s report by the State of Inbound, found the conversion of leads into consumers for sales to be digital marketers’ top priority? Why and how do they do it? Let us find out. 

1. Increasing Your Brand Awareness and Outreach

The most effective way to generate digital marketing leads is to connect with your ideal audience and convince them to buy your products. Since the evolution of social media and mobile technology, consumers prefer their content online.

Therefore, digital marketing can facilitate your business’s interaction with the target audience to create brand awareness. It can also enhance your outreach and introduce your business to newer market places.

How Does it Help Your Business?

One of the reasons why digital marketing lead generation is taking over the traditional world of marketing is its ability to give you data on what your consumers want, how and when. 

Proper engagement with your potential clients and consumers on a digital platform can give you valuable insights into your target audience. This, in turn, can help you adopt a digital marketing strategy to further increase your brand awareness.

marketing leads

The vital information you get from lead generation will steer your business forward while making all the right moves to enhance your consumers’ experience, develop reputable relationships, and gain credibility and loyalty in the market. 

Adapting to the Mobile Audience Needs

Did you know Forbes reported that 91 percent of U.S adults keep their mobile devices nearby all the time? 

Undoubtedly, smartphones and mobile devices have changed the way customers consume content. So, it is a no-brainer why digital marketing focuses on and caters to mobile consumers to generate digital marketing leads for faster expansion and growth. 

2. Consistent traffic coming back to your website

Just like a brick-and-mortar business depends on visitors to step in through the doors for buying, you need a digital hook to entice the consumers into visiting your website (your online store). 

Many visitors will land on your website and leave; however, it is the few potential ones that will end up buying from you or participate in the intended CTA. You must provide a smooth, interactive, and engaging consumer experience throughout their time on your website, as this will make them keep coming back. 

mobile website leads

The more visitors you have on your website, the higher probability of generating digital marketing leads with the potential of conversion to sales. These leads will also help pitch your brand to the right kind of customers who are already looking for similar products and services. 

In the digital world, this metaphor translates into a digital marketing lead (a consumer already interested in your product). All you need is the right kind of convincing – via content or offers to convert them into returning customers. 

How do you achieve it? 

Now that you know what a digital marketing lead can help your business achieve and why – let us explore what marketing strategies can help you produce effective and targeted digital marketing leads. 

1. Providing Value to Your Idea Consumers

Digital consumers are always looking for products and services that can offer value. There are several ways you can achieve this goal. 

Content 

The quality of content on your website, blogs, newsletter and social media posts attracts the audience converting them into leads for sales. Once you have converted a lead into a customer, you can keep providing more useful content to keep them informed and hooked to your brand. 

Ideally, you must tailor your content according to your target audience. Create your ideal consumer’s persona and use it to figure out their likes, wants and needs.

Feeding the right content to your target audience will help you build awareness of your brand, pique consumers’ interest and turn them into buyers. 

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10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Video Digital Marketing

Did you know 54 percent of consumers want to see videos from the brands and businesses they support? This is the reason for more and more businesses are embracing video digital marketing strategies. 

Companies utilize video marketing for:

  • Increasing your brand awareness
  • Establishing credibility and trust amongst the customers and in the market
  • Enticing visitors to convert them into potential digital marketing leads to improved ROIs. 
  • Keeping their existing customers hooked and interested in what’s new happening with your brand. 
  • Webinars

Webinars are taking over the world by storm, especially during the global lockdown during the COVID-19 pandemic. Some services allow you to broadcast both audio and visual content in real-time. 

video digital marketing

Google Hangouts, Zoom, and ClickMeeting are some of the webinar services that have gained popularity. This is the most cost-effective and efficient way for your business to increase your brand’s outreach and interact with your consumers in real-time. 

Other benefits of web conferencing include: 

  • Convenience – you can organize a webinar without worrying about preparations such as finding a hall, seating arrangements, receiving attendees etc. All you need is to send out an invite, and everyone can attend from their own remote location. 
  • Promotion – If you wish to promote your brand, products and services, webinars give you a direct digital platform to speak with your target audience. 
  • Credibility – seeing you speak about your product and answering any questions posed by the audience can help establish your credibility amongst the masses. After all, having to hear it from a brand directly has to be better than just watching digital video marketing promo content. 
  • As you establish credibility, brand awareness will help you create or increase your brand’s awareness via direct non-interrupted communication with your consumers. 
  • Budget-Friendly – webinars are cost-effective because you do not have to make any physical arrangements, spend money on venues, food and other amenities. All you need is a laptop with a webcam, a reliable Internet connection, and you are good to go. 

Downloadable Content 

Who does not like a freebie? If you wish to provide value to your customers, why not offer free downloadable content such as e-books, manuals, guidelines, tips, trial software etc. 

This will help establish your business’s image with your consumers as a brand that cares and believes in giving back. 

Content Marketing

So how do you convert a visitor into a marketing lead? Meaning how do you attract your visitors’ attention and keep them hooked when they land on your webpage to click on the desired call-to-action (CTA). 

digital content marketing

You offer valuable content revolving around your brand, product or service. This can come in many forms, such as the content on your web pages, writing blogs, creative entertaining and informative videos, sending out newsletters etc. 

However, you must make sure that the content is relevant, and you are not overdoing it. Sending out too much content too often can be a turn off for your consumers, and you may end up losing a potentially good digital marketing lead. 

Email Marketing

Emails are an effective and subtle digital marketing channel to promote your content to the target audience. If you have a mailing list of subscribers, you can use email marketing to share your content with an existing and interested audience, so the brand stays on top of their mind next time they wish to buy a product or service similar to yours. 

Social Media

No one can deny the power of social networks. More than 54 percent of consumers having a positive experience with a brand are more likely to recommend it to family or friends. This shows the effectiveness of social media as a digital marketing strategy. 

However, you have to research and find out which social media platform is the one where your target audience dwells. 

Search Engine Optimization

Search Engine Optimization will determine the visibility of your business to the target audience. Therefore, you must create content optimized for SEO and local SEO. SEO will improve your overall appearance in the top results for searches on search engines such as Google, Bing etc. Local SEO will ensure that your business displays the top results whenever a local consumer searches for a product or service similar to yours. 

2. Consistency Is the Key

Speaking about the content, you must ensure that all your content is consistent, no matter which digital marketing channel you use. The content on your web pages, blogs, marketing campaigns, social media business pages, and other platforms must match. 

Any contradiction or inconsistencies will most likely confuse your consumers, second-guessing whether to buy from your brand or not. Most importantly, it will reflect poorly on your business and harm your reputation and credibility in the market. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

3. Lead Generating Website and Landing Pages

Landing pages are lead capturing tools asking your website visitors to perform a certain action. These landing pages or websites typically focus on a single marketing campaign. The five major elements of a landing page or lead generating website include: 

  • A catchy headline
  • Lead magnet 
  • Social proof
  • Call-to-action

That said, you must create your lead generation websites and landing pages to be visually attractive. Use a combination of texts, fonts, pictures and videos to tell your brand’s story. Your aim must be to strike an emotional chord with your target audience so that they can relate to their brand on a deeper level. 

4. Consider Paid Ads

Although you can use free platforms such as YouTube, Facebook, Instagram and other social media channels to promote your content and videos, it is always good to use paid ads. Google, Facebook, Instagram, and other major social media platforms offer paid ad services to showcase your brand, products or services as the top priority. 

There are four main advantages of using paid ads digital marketing strategies to generate quality digital marketing leads. 

  • Paid ads will showcase you in top search results and increase the organic outreach of your business. 
  • These ads are reliable, cost-effective and add credibility to your digital marketing campaign. 
  • You can target an audience based on demographics such as age, gender, education, location, profession, interest, lifestyle etc. 
  • You can pay for a single ad service while broadcasting it on multiple channels. For example, using Google paid ads service will not only display your promotional ad on Google search results, but all of Google’s partnered websites. 

Where To Get Started

If you are a company struggling with generating quality digital marketing leads, Mediaboom can help you achieve this goal. We are experts in digital marketing strategies and offer modern analytical tools and services to increase your lead generation for improved ROIs. 

Web Design RFP – Tips, Free Template, and More

Your web design is essential to how your business is perceived, the traffic and leads your website generates and, ultimately…

Your web design is essential to how your business is perceived, the traffic and leads your website generates and, ultimately, converting those leads into paying customers.

Selecting a qualified web design firm is one of the most important marketing decisions you will make. 

Just as you would select a contractor for your physical home by requesting bids, you should start the process of designing your digital home with a web design request for proposals (RFP). 

The quality of the proposals you will receive will only be as good as the RFP you provide. 

What is an RFP and Why Do I Need One?

A Web Design Request For Proposal (RFP) is a detailed written description of the target audience, goals, functional elements, design criteria, technical requirements, and budget for a website. You provide this document to prospective web design services providers to solicit their detailed proposals for your web design project. 

We’ve created a FREE RFP template to help you provide the most accurate and informative brief for your upcoming project.  

Free Download

Web Design RFP Template

Simplify the process of creating Requests for Proposals with this free tool.

Why The Content Of Your Web Design RFP Is Critical

Your web design RFP is where you specify what you need.

A well written Web Design RFP will also help you in other ways. A Web Design RFP should:

  • Crystalize your thinking about what you need from your website
  • Prevent scope creep
  • Facilitate receiving accurate bids for your project
  • Help you and prospective designers understand if you are a match
  • Serve as a document to hold your web design firm accountable

The Critical Elements Of A Web Design RFP

Introduction

The first paragraph of your RFP should be a high-level overview of the project. This paragraph should allow potential bidders to decide if this is their area of expertise quickly.

A firm that specializes in e-commerce won’t be an excellent match for a luxury travel business.

A solo-designer won’t likely tackle a complex project involving both interactive design, coding and marketing.

rfp template

Think of your opening paragraph as a filter that quickly eliminates designers who are a poor match for your project.

Be sure to include the reason for the project and an overview of what’s included.

Your RFP introduction is also an excellent place to tell prospective designers about your business. 

Share the history of your company. 

  • What business are you in? 
  • What sets you apart from your competition? 
  • What values are important to you?  

At Mediaboom, we sometimes receive RFPs that simply say, “check out our webpage to learn more about us.” 

Of course, a designer will have already looked at your existing web presence (assuming you have one).  But do not rely on this. 

Use the introduction to give the designer a sense of what kind of business they’re dealing with.  Let your corporate personality show.  

Many successful web design firms focus on projects that align with a specific style or aesthetic. A designer who excels at a corporate wall-street style site might struggle to design, for example, a street-savvy clothing webshop.  

Don’t be so formulaic with your RFP that you fail to communicate the personality of your brand. 

Target Audience

Closely related to your brand’s personality is your target audience. The two aren’t always aligned.

We find it’s not uncommon for a client’s branding to be a mismatch to their target audience. Or perhaps, you want to make a pivot from your current demographic to an emerging one. 

website design rfp

That’s essential information for your web designer and will further help them decide if this project is appropriate for them.

If you have taken the time to define a customer avatar, this is the place to provide it.  

At a minimum, you should provide basic demographics like,

  • target age, 
  • gender, 
  • income level and 
  • geography. 

Even better, provide psychographics. 

  • Why are our customers in the market for the product and service we sell? 
  • Where do they shop?
  • Where do they hang out, the country club, night clubs, coffee shops?
  • What other brands do they buy? 
  • What are their political leanings?

You can’t provide too much detail here. The better defined your target audience, the easier the entire project becomes. Don’t give this section the brush-off.

In our experience, it can be the make-or-break criteria for a successful design. 

Free Download

Web Design RFP Template

Simplify the process of creating Requests for Proposals with this free tool.

Core Objectives

This is where you will state your goals for the project. 

This is a good time for a sanity check. Are your objectives aligned with your project description in the intro?

We are often surprised to find clients come to us with a set of goals and a misaligned project scope.

For example, clients who want to generate more leads for their business may have their entire scope focused on branding.

Branding’s great; we love branding, but it doesn’t necessarily generate leads, at least not in the short-term.

Most web designers would rather have a customer with clear goals than a customer with specific site elements or technology requirements.

Some examples of possible objectives are:

  • Increased leads
  • Increased sales
  • Improved conversion
  • Improved branding 
  • Better media outreach

Ask yourself and answer the question, “How will I know if this project was a success?” 

A pretty website is not a goal. Your goal should be a measurable change in a business result.

rfp for web design

Don’t be afraid to be specific, “Our goal is a 50% increase in organic traffic.” Or “Our goal is a 33% improvement in conversions.” 

We recommend doing the 3-whys exercise.

For example,

We want a more attractive website.

1. Why?

So people spend more time on our site.

2. Why?

So they’ll get interested in what we sell.

3. Why?

So they’ll ask for a proposal.

Ah, so the business goal is more requests for proposals. Got it!

Project Scope & Deliverables

Project scope and deliverables are the core of your RFP and probably the most lengthy section. In this section, you will specify what you envision the project will entail.

We’re about to provide a list of possible subsections to include. First, a word comfort, don’t panic. 

website rfp

You will probably not know precisely what you want in all these areas, especially if your business is non-technical in nature.

That’s OK.

Don’t try to be technical about what you want. Focus instead on the functionality and results you require. 

  • Branding: Are you happy with your current logo? Colors? Taglines? Or are you looking for rebranding as well?
  • Design: Do you have any specific design elements or navigation features that are must-haves? What user platforms are the most critical to your business, desktop, mobile, both?
  • Content and copywriting: Who will provide the written content on your site, your in-house team or the web design firm? Is ranking the content of search engines important to you? Is there existing content to be migrated over to the new design?
  • Features and Functionality: Besides consuming the information on your site, what do you want visitors to do on your site? Place orders? Schedule demos? Do you want to capture email IDs or other contact information? Chat with customer support?
  • Integrations:  Are there other pieces of technology that your website must connect with? For example:
    • Customer Relationship Management system (CRM)
    • An Email Marketing application
    • An Inventory management system
    • A credit card processor
    • A video conferencing service (e.g., Zoom or Google Chat)
    • A scheduling application
  • Content Management System (CMS): How will you manage your site’s content in the future? Will you have regular blog posts? Customer Reviews? Do you have a specific technology you want to use to manage this? Do you want the designer to propose something? Do you want your web designer to do this for you as needed?
  • Technical Requirements: Do you want your web design to use a specific programming language? Do you need to connect to a particular e-commerce platform? Do you have reliability objectives?
  • Additional Requirements: 
    • Custom photography?
    • Videos?
    • Multiple languages?
    • HIPAA or PCI requirements?
    • Accessibility?
    • Special security requirements?

Free Download

Web Design RFP Template

Simplify the process of creating Requests for Proposals with this free tool.

Site Map

If you have specific ideas about your web design sections and pages, you will specify them here. Some content is standard, like “About” or “Contact.”  You should list those to be sure.

  • What else do you envision needing?
  • Will you have a list of services? 
  • What about a product catalog? 
  • Will you have a blog?
  • Testimonials / reviews? 
  • Resources? 
  • Press page?

Website Examples

The website examples section is fun to write. For once, you get paid to surf the web. Look for sites, in and outside of your industry, that you admire.

Of course, you don’t want your designer to outright copy another site. That’s not the goal here.

Including examples of sites you like in your web design RFP is a great way to help the designer understand what you like.

Be sure to include multiple examples and explain what you do and don’t like about the example site.

Timeline & Milestones

This is where you will provide your desired schedule for the work. The timeline will probably be a negotiation with the design firm you select. Only the people doing the work have a clear idea of how much time they need for each piece.

Nonetheless, set some objectives and milestones. 

rfp for website

It may help to work backward from your desired launch date. If you have specific dates set in stone, be sure to mention those.

Some typical milestones are, 

  • Final Vendor Selection: Month XX, 20YY
  • Kick-off: Month XX, 20YY
  • Site Map Finalized: Month XX, 20YY 
  • Initial Design Presentation: Month XX, 20YY
  • Final Design Approval: Month XX, 20YY
  • Launch: Month XX, 20YY

Budget

Of course, you will need to specify your budget for the project. 

Specifying a budget may seem like a poor negotiation strategy. You may fear designers will inflate their proposals to take full advantage of whatever budget you propose.

We understand that fear, but without a budget, your RFPs will be all over the map. 

Stating your budget will quickly filter out design firms with cost structures way above your means and will help the vendors who are a match to your needs customize their proposals.

rfp budgeting

Any firm you would want to work with will give you feedback about your budget versus the specified project.

Expect follow-on conversations that discuss the tradeoffs; for this amount, we can provide this, for this other amount, that.

Being open about your budget will save you endless frustration and money in the long run!

Submission Instructions

Selection Criteria: Be sure to let the candidate design firms know how you will make your decision. What factors will you be assessing, and how will they be weighted.

  • Speed
  • Cost
  • Experience
  • Fit

Clearly stating your selection criteria ensures that each proposal will communicate and highlight that information. This delineation makes it much easier to assess the different proposals.

Finally, you’ll need to explain what content you expect in the web design proposals and the format you want to receive them in.

Where: To whom should they send their proposal, and to whom may they address any questions?

When: Until what date will you accept proposals?

What: What content should the proposals include besides the design proposal itself? What other information will inform your decision?

  • Firm background information
  • References
  • Examples of prior work
  • Team member resumes
  • Project timeline
  • Cost breakdown
  • Related services

How: In what format do you want the proposals? Paper or digital? MS-Word or PDF? 

We’re Here to Help

We know that was a lot to take in. If you’ve never created a web design RFP before, you may be reeling. 

Free Download

Web Design RFP Template

Simplify the process of creating Requests for Proposals with this free tool.

Just complete that template as honestly and directly as you can, and you’ll be well on your way to a great web design RFP! 

If you don’t know something, don’t delete that section. Leave it in and ask the proposers to make suggestions.

By doing so, you ensure that information is included in the RFPs, and you’ll learn a lot from reading the different proposals.

If you still feel overwhelmed, reach out. We’d be happy to help with your RFP.
 

Lead Generation Companies: The Ultimate Guide To Hiring One

Lead generation is an incredibly important part of your business’ success. Business doesn’t stop, which means if you want your business to grow, you need an influx of viable leads…

Lead generation is an incredibly important part of your business’ success. Business doesn’t stop, which means if you want your business to grow, you need an influx of viable leads. 

As important as lead generation is, there simply may not be enough time to take on the task of creating a solid lead generation strategy. That’s where a lead generation company steps in. So, what exactly does a lead generation company do, and how can it help your business grow? 

In this post, we’re discussing: 

  • The benefits of hiring a lead generation company 
  • The types of work lead generation companies provide 
  • What you must consider before hiring a lead generation company 

And exactly how lead generation companies provide to value to your business, including:

  1.  Industry-Specific Solutions
  2. Attracting Quality Leads
  3. Getting Proof That Strategies Actually Convert 
  4. Shortening Your Sales Cycle
  5. Getting Insights From Experts 

Benefits of Hiring a Lead Generation Company 

1. You Get Industry-Specific Solutions

Lead generation isn’t a one-size-fits-all growth strategy. A lead generation strategy that works for a B2C (business-to-consumer) eCommerce brand may not work for a B2B (business-to-business) SaaS brand. According to CSO Insights, 68% of businesses report struggling with lead generation. 

If your business is in that 68%, a lead generation agency will help you get industry-specific solutions that match your company’s needs. 

These industry-specific solutions include: 

  • What kinds of lead generators to create 
  • The types of lead generators your target audience will respond to 
  • The kinds of lead generators that work for your industry 
  • The format these lead generators should be (webinars, PDFs, guides, etc.) 
  • How to market these lead generators to industry prospects. 
lead generation agency

Think about it: what works for a lead generator in the healthcare industry may not necessarily work for those in the real estate industry. Both industries have their own target audiences, services they offer, and problems they help solve. 

Hiring a lead generation company means you’re dedicated to offering the best solutions possible for your target audience instead of simply hoping your efforts are seen within the industry. 

2. You’ll Attract Quality Leads

Speaking of good leads, another advantage of working with lead generation companies is that you’ll attract quality leads who are interested in your product or service. According to Vorsight, only 3% of your market is actively buying. 56% are not ready, and 40% are poised to begin. If you work with a lead generation company, you can attract the 3% that are actively buying. 

A lead generation company can help you identify who these leads are and how you can convert them faster. They can track the following to see who’s most interested in your brand: 

  • Click through rates on your website 
  • Conversion rates on paid ads 
  • Open and click rates in email campaigns 
  • Time spent on your website 
  • Bounce rate on your website 

All of these metrics will give the lead generation professionals you work with important insights into your leads’ behavior. The more they know how your most engaged leads navigate your site, the better they can target those leads and convert them to customers. 

3. You Get Proof That Strategies Actually Convert 

How frustrating is it when you think you have a great lead generation strategy in place, but you can’t prove that it’s actually converting? 

If you can’t prove your lead generation strategies are driving results, you risk wasting a lot of valuable time and money. 

That’s where lead generation companies come into play. They’ll help you form digital marketing and advertising strategies that drive sales — and they’ll show you measurable metrics that prove their effectiveness. 

The B2B Technology Marketing Community reports that 25% of marketers don’t have any idea of their conversion rates. That’s a huge problem. If you don’t know what your conversion rates are, how do you know if your lead generation efforts are paying off? 

A lead generation company will work directly with you to determine what your conversion rates are for key aspects of your sales cycle. These include: 

  • Landing page conversion rates 
  • Email opt-in conversion rates 
  • Paid advertising conversion rates 
  • Sales conversion rates 

If you don’t want to spend another minute worrying about calculating conversion rates, then working with a lead generation company is the way to go. You’ll get accurate and much-needed conversion rates for key areas of your business without having to track the data yourself. 

It’ll save you time, energy, money, and headaches. 

4. You’ll Shorten Your Sales Cycle

Typically, it costs more money for businesses to attract new customers than it does to keep current customers. If you spend money on lead generation, don’t you want those leads to become customers faster? 

Lead generation companies help leads become customers faster by shortening the sales cycle. How? They’ll help you identify your target audience and send them relevant content that persuades them to buy when they’re ready. 

One of the biggest ways they’ll do this is through retargeting. Retargeting occurs when paid advertisements pop up on people’s feeds after they visit your website or check out your product. They may not have been ready to buy when they go to your website, but if you’re strategic about your retargeting efforts, they could be ready within a couple of days of the website visit. 

Some key ways a lead generation company can help you retarget your target audience include: 

  • Targeting paid ads based on their product views 
  • Sending strategic abandoned cart reminder emails 
  • Showing display ads on Google and YouTube 
  • Offering discounts in paid Facebook ads 

A good lead generation company will ensure you aren’t leaving good leads on the table. They’ll tailor their efforts and help your business convert the right leads in your target audience at the right time. 

5. You Get Insights From Experts 

One of the biggest perks of looking into lead generation companies to hire is that you know you’ll get insights from experts. Time is money in the business world, after all. 

The more time you spend trying to figure out lead generation, the less time you have to focus on other business growth strategies. 

Instead of guessing if you’re on the right track with your lead generation strategy, you can hire a lead generation company and know your efforts are in good hands. Lead generation companies work with the latest technology, analyze the latest trends, and hire experts in lead generation to help your business grow. 

When you hire a lead generation company, you know you’re not wasting money and actually getting quality help for your growth strategy. 

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Types of Work Lead Generation Companies Provide 

Branding

One of the most important types of work lead generation companies provide is branding work. Branding refers to the distinctive messaging that’s projected about your company through various means and distributed across channels.

Statistics show that presenting a brand consistently across all platforms can increase revenue by up to 23%

Needless to say, branding is a crucial aspect of your business and revenue stream. Luckily, a lead generation company will help you with all aspects of your branding. They’ll help you develop: 

  • A logo for your company 
  • Brand messaging that resonates with your audience 
  • Develop a brand voice that comes through across all digital channels 
  • A brand positioning strategy for your business 
  • A color palette for your brand
lead generation strategies

It’s crucial that you have a solid branding strategy for your business. Otherwise, you risk looking unprofessional and inconsistent with the public. 

A lead generation company will help keep your business’ brand looking sharp by keeping it consistent across all digital channels. 

Digital Marketing and Advertising

Another crucial task lead generation companies can help you with is organizing and executing your digital marketing and advertising strategy. 

Your product or service can be the best thing this world has ever seen, but if there’s no strategy for promoting it, the world will never know it exists

That’s where digital marketing and advertising comes into play. A lead generation company will identify which channels to capitalize on and what messages to put on them. They’ll help you narrow down what kinds of leads are using which channels, and what you can do on each channel to convert those leads. 

A lead generation company will help you with the following: 

  • Content Marketing — they’ll help you place the right content in front of the right leads via organic and paid marketing based on their stage in the buyer’s journey. 
  • Email Marketing — they’ll help you create lead generators that capture email addresses and develop email marketing strategies that nurture leads into customers. 
  • Social Media Marketing — they’ll help you determine what content to share on social media platforms like Facebook, Twitter, Instagram, TikTok, and YouTube. They’ll also advise which social channels to run paid marketing on. 
  • Search Engine Optimization (SEO) — they’ll help you come up with an SEO strategy that targets audiences organically based on keyword research and search behavior. 

A strong digital marketing strategy and advertising plan are essential for your business, and a good lead generation company will recognize that. They’ll also work closely with you to create a strategy that converts the traffic you need to increase your ROI and help your bottom line. 

What To Consider Before Hiring a Lead Generation Company

Do They Have Success Stories? 

One of the most important aspects to look for in lead generation companies is their success stories. These companies can talk the talk, but can they walk the walk? Success stories from other clients give these companies a sense of legitimacy and authority that you simply can’t get from the sales team. 

There are other forms of social proof that a lead generation company can show off. These include: 

  • Case studies 
  • Testimonials 
  • Video interviews from clients 
  • Positive Google reviews 

If a customer is happy with a lead generation company’s service, they’ll let the world know. And, if they have the results to brag about, they’ll want to tell the world about it. If a lead generation company is proud of the work they do, they’ll want to show off these social proof cases. 

How Do They Report Key Metrics? 

Don’t forget: you’re hiring a lead generation company to help you get results. One of the most important things to ask the company you’re hiring is how they report these results. What can you expect to see in terms of metrics, reports, and campaign monitoring? 

One way you can work with the lead generation company to track these results is by establishing key performance indicators (KPIs) and objectives and key results (OKRs). KPIs are metrics you can measure in a given objective. This includes: 

  • Conversion rates 
  • The number of organic visitors to a landing page 
  • How many clicks a paid ad receives 
digital marketing lead gen.

On the other hand, OKRs are overarching goals you want to achieve. Examples of OKRs include: 

  • Reaching 25,000 organic leads by the end of Q2 
  • Increase email marketing lead conversions 10% each month 
  • Generate $500,000 in new lead generation revenue by the end of the fiscal year 

Being on the same page with reporting and which metrics to measure is essential for your business and lead generation strategy. They’ll help you and the lead generation company stay on track and measure success in a cohesive way.

What Is Their Pricing? 

You have to know what you can and can’t afford when it comes to hiring a lead generation company. While there’s a lot of potential to grow your lead generation strategy, you don’t want to break the bank and get your company into debt. 

Know what your budget is and evaluate whether or not the company’s price is worth the service. 

lead gen company

Conclusion: Hiring a Lead Generation Company

Hiring a lead generation company is a smart move for your company, but the key is to hire the right lead generation company. Lead generation companies will help you get expert guidance on how to improve your lead generation strategy and attract leads that are likely to convert to customers. 

When done right, a partnership with a lead generation company can lead to tremendous growth for your company. Do your research and make sure the company you choose has a great track record, has worked with clients in your industry, and is within your budget.

 If you do this, you’ll hire a company that greatly helps your bottom line and grows your business leaps and bounds.

13 Parts Of A Website You Need To Implement Right Now

Websites are the first impression of any brand or business. The way people search for and find a company to work with has changed dramatically…

Websites are the first impression of any brand or business. The way people search for and find a company to work with has changed dramatically. 

A company’s website now does everything.

That website now must be a recruiting tool for prospective employees, a sales hub, a place to educate site visitors about your company, provide ways to contact you, and so many more things. Your site must also be visually appealing and high functioning. To be able to do these things, there are specific parts of your website that must operate at the highest level possible. 

Let’s look at the 13 parts of a website you need to implement right now. When these parts of your website work well, you can expect a positive impact on your bottom line.

  1. Seamless Navigation
  2. Clear Brand Messaging
  3. Strong Calls-To-Action
  4. SEO: Keywords, Header Tags, Meta Descriptions & More
  5. CRM
  6. Product And Service Pages
  7. Live Chat
  8. Contact Information
  9. Positive Press, Awards & Social Proof
  10. Valuable Content With Social Media Sharing Buttons
  11. Accessibility Features
  12. Security Features
  13. Analytics Tools And Conversion Tracking

1. Seamless Navigation

Make sure your site is as easy as possible to navigate and make sure information is located in a place that makes sense. No one should have to search for how to contact you, for example. 

A usable navigation is easily one of the most important parts of a website. 

Even if you think you have laid your site out perfectly, always include a site map. Also, make sure your site is mobile friendly. More than 50% of searches occur on mobile. 

2. Clear Brand Messaging

While your site is essential in helping generate sales, it also serves as a messenger for your brand. 

Anyone wanting to work or business with you should know what kind of company you are. Your website can tell that story for you. You should dedicate a portion of your site to discussing how your company was created, what its culture & values are, and showcase as many members of your team as possible. Offering this information to anyone who visits your site shows that your business is open and transparent. 

People trust brands that offer transparency. 

3. Strong Calls-To-Action

There is always a reason for bringing people to your site. You may want them to read your blog, sign up for your emails, make a purchase, etc. What are you doing to drive them to take this action? 

Your site will need a strong call to action

Most websites use a call to action button with words like “buy now” or “sign up today” to entice actions from visitors. While this can work, you may need to offer incentives or bonuses to get the action you want. Consider an initial discount or some other type of reward to thank people for responding to your call to action.

4. SEO: Keywords, Header Tags, Meta Descriptions & More

While many people will find your site through a Google search or link from your social media, you don’t want to limit your traffic to just those sources. You want to optimize your website for SEO and open yourself up to many other sources of traffic. 

The term “optimize your website” can confuse or intimidate some people. When you optimize your website, this is what you are doing.

  • Making sure that you have used keywords in your content that will boost your Google ranking. Conduct keyword research to make sure you are using the best ones for your industry.
  • All your content has the proper headers and subheaders to help the search crawlers.
  • Check your URL slugs, meta tags, meta descriptions, and image alt text. 
  • Create and develop quality backlinks for your site.
  • Make sure your site is ready for off-site SEO, which is traffic generated by social media, influencer marketing, or guest bloggers.
  • Check your page load speed and make adjustments as needed. This could mean switching CDNs or omitting ads from your site.

All of these steps will help you improve your traffic and your Google rankings. 

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5. Integrate Your CRM

This is one of the most important things you can do for your business. 

Your CRM is a powerful tool when you supply it with data. It can help you with everything from marketing automation to creating customer personas. 

It can also utilize any information gleaned from your chatbots. But it can’t do those things unless it is integrated into your website. 

6. Products And Service Pages

Make sure you utilize product descriptions so customers can see why your products are the best and see the value of what you sell. 

Service pages are equally as important. 

A potential customer should see exactly what services your company offers. Your service pages should also indicate what sets you apart from your competition. 

For example, if you offer carpet cleaning services, your service pages should describe what you do as well as why you have an edge over your competitors. It could be anything from non-toxic chemicals to the ability to quick dry the carpet. Make sure you list all of these benefits on your service pages.

7. Live Chat

Live chat is one of the most crucial parts of a website you need to install if you want to connect with your digital audience.

If you want customers to be able to find answers to their questions and inquire about your services, then installing a live chat is a great solution. A live chat will allow prospects to simply chat with one of your team members quickly and efficiently, instead of submitting a form and waiting for your response via email or phone call. 

8. Contact Information

If people are on your site, you want to make everything as easy as possible for them. You do not want to make it difficult for people to contact your company or your customer service department. 

Put this information in a prominent place so it is quickly found. 

If you make it hard for the public to contact you, this can send the wrong message to your customers. It could appear you have something to hide and it can make you seem less than trustworthy.

Having you contact information is one of the most important parts of a website that you can have.

9. Positive Press, Awards & Social Proof

To earn a customer’s business, you want them to trust you. You also want to show them why you are the best person for them to work with or purchase from. To do that, showcase what you have accomplished on your website. The types of things you will want to show off for your website visitors are:

  • Positive press articles
  • Awards you have won in your field
  • Customer testimonials
  • Applicable certifications and accreditations

Don’t be afraid to say how many years you’ve been in business either. Showcasing your longevity can give a future customer a reason to trust you.

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10. Valuable Content With Social Media Share Buttons

Your content needs to offer value to your customer and also be share-worthy. To offer value, you have to deliver your customers the things they want to see, hear, or read about.

Examples of content that has value for customers would be:

  • Thought leadership articles on trends, FAQs, and tips within your industry
  • Videos of product demonstrations 
  • Pictures of your employees giving back to the community
  • Using social media to cross-promote and send traffic to your website and your social channels.

Providing content like this will incentivize your visitors to stay longer while they are on your site and return more often. 

When loading this content to your site, don’t forget to integrate sharing capabilities. 

This makes your content easy to share. If your company wrote a compelling thought piece on digital marketing strategies, you want social sharing buttons available. A reader could share your content to Twitter, LinkedIn, or many of the other networks. 

These share buttons are one more way to drive traffic, as well as potential leads and business, to your site. 

11. Accessibility Features

People with a wide variety of disabilities will visit your site. Once they are there, can they use your site and interact with your content? If not, make the needed changes so that your site is welcoming to everyone. That can easily be done by adding a few accessibility features

You will want to make sure that people who visit your site can:

  • Read the text clearly and that the font and colors don’t make it more difficult to see.
  • Any videos on your site should also come with closed captioning.
  • Install any widgets that will help people navigate your site who may have difficulty using a mouse.
  • Some people use voice control to help them search and navigate. Ensure your site is responsive to voice technologies.

Many individuals with disabilities have some form of adaptive technology to help them navigate the web. But for those who don’t, your accommodations allow them to be a part of your site and community. 

12. Security Features

Privacy and security on the internet are important to consumers. 

No one wants their data or credit card information at risk. And sadly, there are many individuals who are always looking for vulnerable websites to see what data they can steal. There is a considerable underground market for stolen data and credit card numbers. To ensure safety of your customers, security features will be implemented into your site design. 

One way to make customers feel secure when interacting with your site is install an SSL certificate on your site. This feature offers a sense of security to your users and will make them feel safer providing you with their information. 

13. Analytics Tools And Conversion Tracking

Once you have put all the time and effort into your site, you want to make sure you are getting the results you need. Countless analytics tools can help you see where your traffic is coming from. 

Google has an entire platform dedicated to analytics. 

These types of tools are useful because it lets you see what works and what doesn’t. This way you can see what outreach you should invest more in and what you can reduce. If social media is your biggest driver, use these stats as a reason to invest more in those channels.

Another great data point to track is website conversions. 

What this essentially means is you want to determine the percentage of people who came to your website and performed the action that you wanted them to. For example, if you have an online store and 100,000 people visited your site over the course of one month but only 2000 made a purchase you would have a conversion rate of 2%. 

The conversion rate of your website is a great way to determine the health of your site. 

If your rate is low, that means something isn’t working well. You’ll need to figure out what part of your site is keeping people from not taking the action. If you want more people to sign up for your newsletter is the subscribe button easy to find? If you aren’t generating a lot of sales is it because your interface makes it hard to shop? 

Studying this number gives you a place to start with those conversations.

Final Thoughts

All parts of a website are important. 

However, some parts serve an outsized function in the success of the site. If you focus on the 13 parts of a website to implement right now, you will see an improvement to your website traffic, conversion and overall sales.