Marketing for Insurance Agents – Steps to Improve Awareness and Generate Leads

Are you trying to build a digital marketing strategy for your insurance firm?

Maybe, you are looking to make tweaks to your existing marketing strategy for a competitive advantage in the market. 

If you are nodding in a “yes” to any of the above questions, then you are in the right place. This post will explain how you can use various digital marketing tools and equip your insurance agents for enhanced productivity. 

How can you utilize marketing for insurance agents to stand out from the competition and attract more leads?

Insurance agents generally do not claim to be digital marketing experts. Therefore they miss out on great opportunities due to lack of insight into critical data, strategies, and tools. Digital marketing  has become essential for the management and growth of insurance firms and agents alike. If you are an insurance agent or an insurance agency, you will be able to use this guide and learn about the marketing strategies that can offer an immediate return on investments (ROIs). You can use digital marketing techniques to remain competitive, generate quality potential leads, and increase your sales conversion rate.

That said, marketing can be a time-consuming affair, and it certainly can come at a higher price. However, not all digital marketing tools are too expensive in order for you to reap the benefits. 

You do not need to splash out the cash for all good marketing ideas. However, hiring a good marketing agency can give you quick access to additional resources with customized solutions to fit your insurance agents’ needs. 

Whether it is your business’s social media aspect, search engine optimization (SEO), blogging, content creation, or email marketing can help you. 

You can use these ideas to optimize your insurance company’s efficiency, connect with the target audience and serve them better. Most importantly, you can make your operations far more cost-effective. 

So let us dive right in and see how digital marketing for insurance agents can really help you optimize your insurance business operations. 

marketing for insurance agents

How Can Insurance Agents Use Digital Marketing

Not many insurance agents would claim to be tech-savvy when it comes to using digital marketing tools. Although this is normal and understandable, it is unwise to ignore digital marketing for insurance agents. You will deny your business of its true potential. 

You must consider marketing your services through various digital media technology and channels. You can use websites, content, emails, social media, videos, etc., to target the right audience. Moreover, digital marketing tools are intelligent enough to offer you a chance to customize each marketing campaign based on your requirements. 

This means you can now target potential consumers based on their gender, age, profession, geographical location, interest, budget, etc. Moreover, you can optimize your business’ website and content to appear amongst the top users on search engines locally and nationally. 

Similarly, you can use other digital media channels and tools to get the results you want. 

digital marketing for insurance

What They Are Looking For

Here are three main aspects of the business that you can improve your marketing:

1. Increasing Reach and Brand Awareness

Most insurance agencies struggle with a clear strategic goal when deploying a marketing campaign. However, you will agree that the core purpose of any campaign is to entice and engage new consumers and build deeper consumer relations. 

All you need is to devote enough resources into your digital marketing campaign. 

If you are using an ad-hoc approach, i.e., shooting many arrows and praying that some will hit the target. This is not only a waste of time but also a waste of your resource and money too. 

For effective marketing, you need to know your target audience and market like the back of your hand. A digital marketing strategy can help you increase your reach by looking in the right market. This will help you connect with consumers’ demand for insurance agents and associated services. 

This increased visibility will allow you to create brand awareness amongst the masses with very little time and energy. This is an excellent digital marketing tactic, whether you are an established business or a start-up competitor. 

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2. Qualified Leads to Generate Profits

Well-planned digital marketing can help your business generate qualified leads. This will not only help you entice the right consumers but also boost your sales conversion rate. The idea is simple; the more interested consumers you get through your doors, the better their chances of buying something from you. 

You can do this by creating the right content with SEO to help target the right niche. Whenever a local user searches for products and services similar to what you are offering, your business can appear amongst the top results on search engines like Google, Bing, etc. 

You can even use paid advertising strategies to boost your return on investment. This type of insurance marketing is probably the most effective means to generate potentially fruitful leads immediately.  

However, this benefit comes with a price tag. 

Did you know you can run paid ads on all major social media platforms and search engines?  You can use Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, YouTube Ads, and many others depending on your needs. 

However, test and trial is the best way to approach this. Not all social media channels may be beneficial for your business. Therefore, invest a little in the select paid ads services on several social media platforms. This will save you from wasting any money and, most importantly, learn which ones work best for your marketing for insurance agents. 

Are wondering how much will a paid ad cost you? 

Well, they are relatively cheaper than your conventional marketing advertisements. You can even run campaigns where you pay-per-click (PPC) for the ad every user click on the click. Moreover, you can even limit your spending, so the ad expense does not exceed your budget. 

3. Consistent Traffic Coming Back to Your Website

Digital marketing can improve your sales. 

How? 

Showcasing your insurance products and services on the right platforms will allow you to improve your brand’s website visibility. This will help boost consistent and qualify traffic coming back to your website. 

The more traffic you receive on your website, the more potential leads you will generate to convert them into consumers or clients. For this, you can use conversion rate optimization (CRO) as a tool to aid your efforts.

lead generation for insurance agents

How to Achieve It

While the aforementioned benefits sound very promising, you will have to be precise in your approach when marketing for insurance agents. This section will give you insight into some of the best digital media channels you can utilize to increase your market penetration, connect with the right target audience and boost your sales for growth. 

1. Provide Value to Your Ideal Consumer

Providing value to your consumers is the essential component and should be your first goal.

Offer services to educate your consumers about your business. Let them know who you are, what you do, how you do it. Moreover, you can also offer them added value by offering them information about the insurance sector, such as the latest developments, laws, and trends. 

Educating them about your business before becoming your consumer will instigate a sense of reliability and trustworthiness. For that, you will need to create intelligent, interactive, and user-friendly content. 

This content may come in several forms such as products and service pages, website’s home page, “About Us” page on your website, blogs, articles, tutorials, etc. You can even include your existing consumers’ testimonials and reviews in the form of blog posts and video interviews. 

Remember, creating this content is about keeping it light, entertaining, and educational for your target audience.

It has to come as something complimentary; therefore, refrain from sounding too salesy. Let them know how good you are by digital marketing for insurance agents, and the right audience will come in. 

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Other forms of content include

  • Videos
    You can create short videos to promote your services. This can be in the form of clips on your company’s website, or you can create a YouTube channel and post your video content there. However, you have to stay consistent in order for your consumers to take you seriously. 
  • Webinars
    This is the best way for you to reach your consumers in the comfort of their own homes. Gone are the days when you had to organize full-scale open-houses and seminars for promotions. Now you can simply log on to your social media platforms or a website to start a live webinar. 

    This is a win-win situation for both you and the consumers because all you need is a smartphone to begin streaming. Similarly, the consumers do not have to worry about leaving their homes or taking a day off work to visit you. 

    All major social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube offer free live streaming services. For more professional and confidential events such as clients’ meetings and team discussions, you can use remote conference calling services such as Zoom. 
  • Downloadable Content
    It is always a good idea to offer freebies as downloadable content. You can create tutorials, guides, and other beneficial information as downloadable files in written and/or visual format. This will make your consumer feel like getting something without paying anything and establish a rapport with them.  

insurance digital marketing
  1. Create a Comprehensive Digital Marketing Campaign

To create a comprehensive campaign, you must focus on the following four areas.

  • Content Marketing 
    You must write or create innovative, interactive, informational, and entertaining content. Then use the right digital media outlets for publishing and distribution. 
    However, you have to make sure that all your content must be SEO friendly and consistent throughout every platform you use. 
    Inconsistencies will look unprofessional and may confuse your consumers. If your content across several platforms contradicts each other, this will send a mixed message to your consumers and drive them away to the next competitor. 
  • Email Marketing 
    An email marketing campaign allows you to customize your campaign. You can categorize your contact list based on various demographics and then send out personalized emails to them for increased consumer engagement. This will also prevent any chances of your email added to their spam list. 
    Moreover, you can use email marketing to retarget your previous and existing clients and educate them about new offers, promotions, etc. 
  • Social Media
    You must create social media business pages as an efficient means for marketing for insurance agents.
    You can do so by writing posts or creating video content for them. Moreover, you can create customized marketing campaigns based on demographics such as gender, age, profession, education, needs, and geographical locations. 
    In the end, whether it is content marketing, social media platforms, or email marketing, they have to be SEO optimized. This will ensure that your business appears amongst the top search results on search engines. 

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10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

3. Consistent Messaging

You must create content with engaging brand messaging. It is all about striking an emotional connection with your buyers by appealing to their needs and offering a solution they can relate to. A well-thought brand messaging will help your marketing entice, engage, motivate and persuade them to buy from you. 

However, keep it consistent throughout their journey with you and across all platforms. Discrepancies in the messaging will drive them away and may cause permanent damage to your relationship. 

4. Lead Generating Website and Landing Pages

Websites and landing pages work as hooks to entice your consumers and persuade them into buying your services. Think of it as a digital showroom of your business displaying what products and services you are offering. 

Yes, it will cost you to design a website, but it is worth investing in the benefits you will reap for a long time. 

5. Consider Paid Ads

Yes, you will have to invest a little, but the benefits of paid ads are far more fruitful. You can optimize how much you wish to spend on each ad campaign to control your budget. However, appearing amongst the top search results on Google will increase users’ chances of landing on your website

We collaborated with The Stone Agency to build their website and brand, helping them position themselves as industry leaders. Our efforts increased the number of visitors to their website by over 145 percent. 

Paid advertising for insurance

Conclusion

If you are an agency looking to build a website and brand name, contact Mediaboom. We are the leading industry experts in creating strategies to boost marketing for insurance agents. 

Our cutting-edge digital solutions and a team of experts will align your digital marketing campaign to depict the best version of your brand. This will not only help you showcase your business to a broader audience but also boost your lead generation and ROIs.

Construction Company Advertising – 5 Reasons You Must Try It

One of the fundamental things all business owners should think about is their advertising strategy. Advertising is essential for a business’ growth…

One of the fundamental things all business owners should think about is their advertising strategy. Advertising is essential for a business’ growth. The more people know about your business, the greater your chances are of getting new business.

Construction companies should be thinking of the importance of their advertising strategy and how they can evolve it. In this article, we’re outlining: 

  • Why construction company advertising is important 
  • Types of advertising construction companies can explore  

5 Reasons To Explore Construction Company Advertising

  1. It Drives Traffic To Your Website 
  2. It Creates Brand Awareness 
  3. You Can Target New Leads & Retarget Customers 
  4. You Get Direct Access To Leads 
  5. It Converts Leads Into Customers 

Advertising is essential if you want your construction company to stay relevant. There are other construction companies out there who offer the same services you do. How are you going to stand out from the crowd? 

Advertising can help you stand out. Here are other key reasons why construction companies should explore advertising. 

1. It Drives Traffic To Your Website 

One of the biggest benefits of construction company advertising is that you’ll get quality traffic driven to your website. The internet makes it possible for practically anyone to come across your website, but how much of that traffic is actually interested in your construction services?

When you advertise and target specific leads, you invite people who are actually interested in your services to visit your website. 

construction company advertising

If you’re investing in online advertising, it’s essential that your construction business has a well-designed website. In fact, statistics show that 88% of online consumers are less likely to return to a site after a bad experience.

If you want your website to be user-friendly, it must have the following: 

  • A mobile-friendly and desktop-friendly design 
  • Excellent page speed 
  • A navigation bar that directs visitors where to find information on your website 

The better your website design is, the more likely you’ll make a great first impression on quality website leads. You also want to make sure your landing pages have the right copy on them. The right landing page copy will convince website visitors to stay on the page longer and take action with a strong call to action. 

The better your landing page copy and design is, the more likely you’ll get leads to take the action you want them to on your page. Make sure this page, along with your website’s design, is optimized for the best user experience possible. 

2. It Creates Brand Awareness 

The reason you’re advertising your construction business is that you want people to know about it. Advertising creates brand awareness for your company and invites people to be part of your community. They have a problem, and your brand solves it — it’s a true win-win situation. 

It’s estimated that 43% of customers spend more money on brands they are loyal to. If you win the loyalty of your customers and create an authentic construction brand, you’ll beat out the competition and win more projects. 

advertising for construction

Some key ways to build your brand include: 

  • Offering value to your audience through a blog 
  • Being transparent about your services and prices 
  • Listing ways to get in contact with your customer service team 
  • Having concise messaging and branding throughout your advertising 
  • Displaying customer testimonials on your website 
  • Having attentive and helpful customer service 

The more people know about your brand, the more likely they’ll want to hire your company for construction projects. 

3. You Can Target New Leads & Retarget Customers 

Another one of the biggest benefits of construction company advertising is that your company can target new leads and retarget your current and former customers. 

If you advertise online, you can target visitors based on their behavior and what they’re searching for. For instance, if someone searches for “home remodelers near me”, and your company does home remodeling, you could target your advertising messages to reach people who want home remodeling done. 

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This allows you to target new leads who want specific services done. They have a problem, and you can offer them a solution. You can also run advertising that retargets former customers and people who visited your website but didn’t contact you for your services. 

This is an incredibly beneficial strategy for construction companies because you simultaneously bring in new leads while retargeting leads who are already familiar with your services. 

This helps you reach twice the number of people and, essentially, double your chances of getting business. 

4. You Get Direct Access To Leads 

When you advertise your construction services, you get direct access to your target audience. If you do things like send direct mail or post organically on social media, there’s a chance your audience could miss it. They could scroll past the post or simply throw away the piece of direct mail. 

With online advertising, you get direct access to your leads. They will see your company’s name and call to action. 

This kind of direct access is powerful, especially if you target the right leads and have a strong call to action. 

lead gen for constuction

5. It Converts Leads Into Customers 

One of the best things about construction company advertising is that it converts leads into customers. Statistics show that paid advertising returns $2 for every $1 spent – a 200% ROI rate. Imagine how many construction projects you can book and how much revenue your company can make with that ROI rate. 

You must be strategic to see a rate like that, though. Do your keyword research and define who you are targeting with your advertising campaigns. Are you targeting B2C (business to consumer) leads, or are you targeting B2B (business to business) leads? 

Knowing who you’re targeting will help you craft the appropriate advertising messages and, ideally, lead to more conversions. 

Types of Construction Company Advertising To Explore 

Okay, so now you know why advertising is important. Now, how can you execute it properly? There are multiple channels construction companies can utilize to reach new people, engage with their current audience, and convert viable leads into customers. Here are a couple of channels to consider for your advertising strategy. 

Google Ads 

One option for your construction company advertising strategy is to invest in Google Ads. Google Ads are paid ads that show up on a search engine result page (SERP). If you look on a SERP, you’ll see there’s a section at the top that displays links to companies that have paid to be at the top of the results page. Those are Google Ads. 

When done right, investing in Google Ads can yield great results for your construction company. Statistics show that 41% of clicks in Google searches go to the top three sponsored ads. If you can get your company’s name in one of those three ads, you could see incredible traffic on your site. 

google ads for construction

Some key tips for maximizing your Google Ads efforts include: 

  • Using the right keyword-match types
  • Create a landing page that has a strong CTA on it 
  • Analyze your campaigns frequently and adjust as needed 

If you do your research and target the right people with the right message, you could have incredible success with Google Ads. 

Google Display Ads 

Google Display Ads are different from Google Ads. Google Display Ads are ads shown across millions of different websites through the Display Network. This means you can retarget your website visitors across websites, email providers, and video ads on YouTube. 

Investing in Google Display Ads can set your construction company apart from the rest. 

On average, it takes someone seeing a brand between five and seven times in order for them to recognize it. If someone keeps seeing your display ad across several sites while they’re casually consuming other content, they may subtly become more familiar with your brand and grow more curious about your services. 

You can also target your display ads in numerous ways. You could target: 

  • Affinity groups, which are people who share similar interests to your industry
  • In-market audiences, who are people looking for your specific service 
  • Remarketing audiences, who are people who have interacted with your business before 

Do your research to determine which targeting strategy works best for your construction company. 

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10 Website Must Haves to Drive Traffic & Generate New Leads

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Video Ads & Video Content 

Another viable option for your construction company advertising strategy is running video ads and producing video content. Statistics show that 66% of consumers prefer watching a video to reading about a product. Since video is a popular form of content that people consume, it’s a good idea to run video advertisements and produce video content

A video advertisement should show who you are, what your construction company does, and how you can help your target audience solve their problem. If you finish the video with a strong call to action, you could get incredible engagement on the ad. 

One way you can plan your video advertising strategy is to look at what your competition is doing. 

  • What do their ads look like? 
  • Is there any way you can make yours better, or hit on your audience’s pain point better? 

Do your research, create a quality ad, and put it in front of the right people at the right time. 

social media for construction

Another way to grow your company’s brand organically is to create video content. You can create a YouTube channel for your company and great videos that highlight aspects and tips for the construction industry. You can also incorporate these videos into your company’s blog and create additional content. 

Plus, having more video content can boost your SEO efforts

Social Media Advertising 

Something that will help with your construction company advertising goals is to advertise on social media. Billions of people around the globe use social media. If you aren’t advertising on these platforms, you’re missing out on viable traffic. 

Look at your current social media profiles and see where you get the most traffic. Look at: 

  • Facebook 
  • Twitter 
  • Instagram
  • LinkedIn 
  • Pinterest 
  • TikTok 
  • YouTube 

Once you figure out where your best traffic comes from, you can figure out what social media platform your target audience uses most. Then, you can use your traffic data and your target audience data to come up with a strategic social media advertising plan. 

Part of your social media strategy should include creating content that people want to engage with on a specific platform. Certain platforms, like YouTube and TikTok, are solely video-focused. It would make sense to run a video ad on these platforms. However, if you’re advertising on Instagram or Facebook, you could run a graphic with a strong CTA as an ad. 

construction social media

To properly optimize your social media advertising strategy, you must look at four key areas: 

  • What platform your company gets the most engagement with
  • Who your target audience is 
  • What type of content they engage with 
  • What form of content your ad should be 

If you do these things and look at your channels’ data, you can create a strategy that gets results and drives growth. 

Affiliate Advertising 

A unique way to increase your construction company advertising plan is to invest in affiliate advertising. Affiliate advertising is when companies work with people of influence to bring awareness to their brand in exchange for payment or something else of value. When done right, affiliate advertising can yield great results. 

Construction companies can utilize affiliate advertising in a number of ways. They could: 

  • Partner with a well-known interior designer 
  • Partner with an influential real estate agent 
  • Partner with a popular tool brand 

The key is to find influencers who are in related industries to construction but aren’t necessarily in construction. That way, you aren’t in direct competition with these people and you can have a mutually beneficial partnership. 

Final Thoughts 

Construction companies need to be intentional and creative with their advertising if they want to bring in new business. Advertising is important because it increases brand awareness, brings more business in, and allows your business to make direct contact with your audience. 

If done right, your construction company can have great success with advertising. Make sure you look at the right data, choose the right platforms, and craft the right message. You’ll get what you give with your advertising strategy, so if you give it your best, you’ll get your best. 

Accountant Marketing – The Ultimate Guide

Around tax time, everyone needs a certified public accountant or CPA. In the many months in between, how do you keep your services top-of-mind…

Around tax time, everyone needs a certified public accountant or CPA. In the many months in between, how do you keep your services top-of-mind and relevant? On top of retaining the clientele you do have, how do you increase your audience base even further?

Through marketing areas such as web design, lead generation, SEO, advertising, email marketing, and content marketing, you can check off every box of your marketing approach so your campaigns are full-bodied. 

A comprehensive accountant marketing plan consists of:

  1. Creative accounting web design
  2. Lead generation for strategies for new and prospective clients
  3. Local and national search engine optimization tactics
  4. Advertising strategies and implementation
  5. Engaging email marketing campaigns
  6. Creation of thought leadership content via content marketing

The way you pursue your marketing approach as part of an accounting firm isn’t the same as how a retailer would do it or even a small agency in a non-financial industry. That’s why we put together this ultimate marketing guide for you. 

In this guide, we’ll tell you everything you need to know about accountant marketing. By the time you’re finished reading, you can confidently proceed in launching your first marketing campaign based on this information:

Why It’s Time to Consider Digital Marketing for Accounting Firms

Before we get into the marketing channels you should use, let’s talk about the ones you may already rely on. Perhaps you still mail out tax reminders to your clients or use print ads. These forms of offline marketing are sometimes advisable, but often as part of a multichannel media campaign. 

Maybe you still attend networking events for accountants, where you shake hands and pass out business cards. Networking is a viable means of furthering your business, but your reach is so much smaller than it is through digital marketing.

At a networking event, you can only connect with those who are already there. With digital marketing, you can connect with just about anyone.

marketing for accountants

You may even still be using referrals.

The problem with this tactic is that around tax time, from January to April, you’re slammed. Then, once the tax deadline passes, things get quiet. 

Through accountant marketing, you can expand your audience reach, use more reliable marketing methods that appeal to your clientele, and have a consistent influx of leads throughout the year. 

This stabilization creates the perfect environment for more lead conversions. 

1. Web Design for Accountants – Solutions to Reach Your Target Audience 

You see now accountant marketing can benefit you. You’re ready to prioritize your market, but where do you get started?

We recommend focusing on your website to start with. First thing’s first: if you don’t already have a website, you need one. Today, building for and hosting your own website is easier and more cost-effective than ever. You can also hire third-party services to get your site designed and online.

FinancesOnline.com, in data from 2021, states that technology literacy is the top skill accountants must have, with 57 of surveyed accountants agreeing. You can showcase your own technology literacy with a clean, well-designed website.

We’ll talk in the next section about the facets of website design, but for now, what kinds of goals can you hope to achieve with your site?

The goals are multiple, including:

  • Better brand awareness
  • Lead generation
  • Lead conversion
  • Increased traffic 
  • Reaching your target audience

It’s that last goal we want to zero in on specifically. 

Before you begin work on your website design, you need to be able to answer a basic yet complex question. Who is your target audience? 

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10 Website Must Haves to Drive Traffic & Generate New Leads

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Given the financial services you offer, your accounting firm will attract adults, perhaps a mix of younger and older adults. Your audience will probably be hyper-localized considering accounting firms are common in many cities and towns. 

You must be willing to put in the research to understand your audience inside and out. You need more than geographics and demographics, but psychographics as well. What inspires a client to reach out to a professional accountant? What are their recurring pain points?

Most of your clients will have financial difficulties, either issues with managing their money, saving money, or planning ahead. Others will need assistance with their taxes. Through accountant marketing, you can alight on all these pain points and present your firm as the solution. 

Targeted, tailored content that speaks to your various audience segments will win you more than just a quick click onto your website, but time spent on the site browsing around. 

You could even get an initial phone call or email from a lead who’s curious about your services.

For an example of segmentation, if your firm offers retirement services, this audience group is very different from younger first-time homebuyers. You can get even more specific should you want to, like separating your audience by those who do personal taxes versus business taxes and then which kinds of business taxes. 

cpa marketing

Knowing your audience is one big piece of the puzzle that is marketing for accounting firms. You’ll also need to focus on SEO rules, which we’ll discuss a little later, as well as your website design. 

You must prioritize the design of your accounting firm website. Here are some elements of your website design that you shouldn’t skip.

Mobile Optimization

Did you know that, as of 2019, 3.5 billion people across the world have a smartphone? Oberlo notes that the amount of time a person spends on their phone is increasing more and more. As of 2019, the average amount of phone screen time is two hours and 55 minutes. 

All this data makes clear that most of your site visitors are probably going to access your website on their smartphone. If not, then they’ll probably log on through their smartwatch or tablet, but not as much on their laptop or home/business computer.

Whether you’re in charge of the design elements for your site or a graphic design company is, any and all elements must be optimized for mobile users. That includes photos to videos and the copy as well. 

You’ll not only lose out on those potentially valuable customers, but you’re handing clients to your competition on a silver platter. 

Concise Navigation

The next part of accountant marketing for websites is site navigation. What design you prefer for your website navigation is up to you. No matter what you choose, make sure the navigation is easy to use. 

We published a blog post with 25 great accounting web design examples that you should take a look at. As you do, you’ll see all sorts of different navigation styles.

cpa website design

For example, Wouch, Maloney & Co. LLP use simple navigation with all the menus right at the top of their site. You click one and get to where you need to go. You can also use their search bar to look up information you don’t see on the homepage.

Pinnacle Tax Services puts their navigation into an appealing bar at the top of their homepage. Each navigation item has a dropdown for more information on topics like tax tools, accounting services, and their tax services.

The accounting firm Van Reybrouck uses a drop-down menu on their homepage that’s accessible by clicking the hamburger menu.

Even with such disparate navigation styles, none of these accounting firms try to cram too much into the navigation area. You shouldn’t do so either. 

Clean Design

The navigation menu is arguably the most pertinent part of your accounting web design to keep clean, but the rest of your website should be visually concise as well. Keep in mind that clean here does not mean bare-bones.

We again refer you to our list of examples as you narrow down your design choices. Many of the accounting firms use a large image that’s the background of their homepage to convey a point. One such firm, Verdant, has a picture of a tree in the background with homepage copy that states “a partner in your business, dedicated to help you grow.”

The wordplay–talking about growth–combined with a picture of a tree is smart marketing. 

Your website can feature videos, photos of your staff, or appealing graphics, that’s up to you. A/B test your website layout to ensure it’s clean and appealing. 

website design for cpa

CTA

You cannot afford to skip a call to action or CTA for your website. This is another very important aspect of accountant marketing. Most companies use a CTA button, as you can see from the accounting firm websites we showcased. Yet where do you put that button? What color should it be?

Here are some CTA best practices to keep in mind:

  • Keep your CTA button above the fold, meaning the user doesn’t have to scroll down (or up) to see it. 
  • Repeating CTA button placement is an option, such as at the top of your page and then again at the bottom. You can also have scrolling navigation with the CTA button so the site user never loses track of it.
  • When selecting the color of your CTA button, make sure it contrasts with the rest of your site. If your website’s color scheme is shades of purple, for example, a purple CTA button would fail to stand out.
  • Bigger is not always better with CTA buttons. The button can look lopsided with other site elements, especially on mobile devices.
  • Keep your button copy action-based and simple. The user should know what the button does when they click it. For example, a CTA that says “talk to us” indicates the site user will be redirected to a contact page.
  • Test, test, and test some more. Even once your site goes live, keep A/B testing and improving upon your CTA button. 

2. Lead Generation for Accounting Firms 

Your website is now a lean, mean, traffic-gaining machine. The next area of accountant marketing is lead generation

Besides your website, you should also generate leads through paid advertising, email marketing, social media marketing, and SEO. We’ll talk about most of these forms of marketing in the sections ahead, so make sure you keep reading.

Here are yet more methods that can result in more leads.

cpa lead gen.

Keep Up Those Referrals

The referral system that your firm has used to get leads doesn’t need to be discontinued now that you’re using digital marketing. If anything, now is a great time to double-down on your referral network and build it so it’s bigger and stronger than before.

How do you do that? We have a few suggestions:

  • Make it easy for those in the referral network to connect with potential new referrals.
  • Give those in your referral network an incentive to work with you once and keep referring new clients to you. You might offer tiered giveaways or prizes based on the number of referrals, with the most referrals winning the best prize.
  • Treat those in your referral network like gold, sending them thank-you emails, giving them exclusives, offering discounts, and the like. 

Strengthen Your Brand

We mentioned before the prevalence of accounting firms within your own city and town, let alone your state. One way that you can differentiate yourself from the competition and thus stand out more to leads is to work on your branding.

If you don’t already have an established brand voice for your firm, now is the time to create one. Whether that voice is wise but friendly or even a little funny at times is a personal choice, but your brand voice must gel with your firm’s values.

Having an instantly memorable logo will also strengthen your brand. While you’re building your website, it’s not a bad time to work on your logo as well. Make sure you use the logo as often as you can, such as on your website, your social media profiles, and in email and written correspondence with your clients going forward. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Host a Contest 

People have a hard time saying no to free prizes, so a contest or giveaway will certainly increase the clicks and traffic to your website or social media accounts. The influx of curious leads you have will dry up once the contest ends, so make sure you’re actively converting the leads as they come through. 

3. SEO for Accounting Firms 

No matter the industry, it’s the dream of any company for their website to be the top result when someone searches for a business like theirs on Google. With how steep the competition is among accountants, you’ll rely heavily on SEO to get your firm to the front page of Google’s search results, maybe even the top result.

Google drives the algorithms that dictate what’s hot and what’s not in SEO. Those algorithms are ever-changing, and trying to follow them to the letter will make you want to tear your hair out.

A much better use of your time is following general SEO best practices that–so far, at least–have yet to go out of style.

SEO for Your Accounting Website

Since you put so much time and love into it, let’s talk about optimizing your accounting website using SEO rules.

  • Test your site structure: When a user clicks the about page on your website, does it redirect them to the correct place? What about smaller pages? A site structure that works logically will certainly appease the SEO algorithm.
  • Sitemaps: The presence of a site map with Extensible Markup Language or XML language further illustrates your site structure in a way that search engines can understand. 
  • Title tags: If your website isn’t already using title tags, you need to change that immediately. These HTML tags are part of your website’s various headers that display the title of each page. Through keyword optimization, you can title your webpages in such a way where they’re informative and utilize a short-tail or long-tail keyword. 
  • Meta descriptions: Between your page header and your title tag, Google might still not have a clear enough idea about what your website is supposed to be. Meta descriptions provide more detail than what the title tag allows.
seo for cpa

4. Advertising for Accounting Firms 

One of the best ways to get the word out about your accounting firm is through advertising. The following digital marketing avenues for accounting firms are those that we mostly highly recommend for professionals in the industry.

Social Media Advertising

If it seems like every social media app has its own advertising platform these days, that’s because they do. From LinkedIn to Twitter, Instagram, and Facebook, if it’s in your budget to pay for advertisements on each, then by all means, do so.

If you can only pick one or two social media sites to advertise on, let your audience data guide you. 

YouTube and Other Video Ads

Although YouTube is technically social media as well, since it’s video marketing, we wanted to talk about it separately. Video-making resource Animoto says that of all the ways consumers find brands, video is the top of the list.

Making a video ad that not only grabs the attention of your audience but doesn’t come across as too salesy is admittedly a challenge. Unlike most online ads, which a user can scroll right past, a video ad demands that they stop what they’re doing and pay attention. It has to be good. 

social media for accountants

Remember, while it’s tempting, don’t go into controversial territory to get more videos on your video advertisement. You’ll achieve your goal, but you’ll get tons of bad press and lost customers in the process. 

Remarketing

Also referred to as retargeting, remarketing is a form of accountant marketing that works on almost all social media platforms, so it’s definitely an ace to have up your sleeve. By placing a small pixel on your site, that pixel keeps track of all your site visitors. For those visitors that do engage, they never know the pixel is there.

The ones that jump off your website will soon begin seeing advertisements for your accounting firm on other sites they visit, including social media. It’s like your ads are following them around the Internet.

We mentioned a stat on our blog that through remarketing, your conversion rate could jump by 161 percent! 

5. Email Marketing for Accounting Firms

You’ve got the website, now you need the email marketing strategy. This form of accountant marketing has twofold benefits. For one, you can continue to increase your flow of leads with email marketing. You also nurture the relationships with your existing clients.

Without a segmented list of contacts, your email marketing will go nowhere. 

Since you already researched your audience back when you first began designing your website, you should have a solid contacts list to work from. Even still, it pays to prune your list about every year, removing subscribers whose emails always bounce or who never bother opening the emails you send.

We can’t stress how much time and work you’ll save with marketing automation software.

Email automation can schedule when your messages will go out, auto-send them for you, and even automatically message your subscribers at crucial points.

email marketing for cpa

For instance, when a lead subscribes to your email list, they’d receive an automated welcome email. You can even automate follow-ups. Automation makes it seem like your accounting firm is open 24/7 even when it’s not.

Pop-up software Sleeknote, according to 2021 data, says that Tuesdays and Thursdays are still some of the best days to send emails, with the former having the higher open rates of the two days. Email open rates are good on Mondays as well.

You may find that following the above email schedule doesn’t work for your accounting firm, which is fine. 

Just avoid sending emails on the weekend if you can, as most of your clients aren’t thinking too much about money on their days off!

6. Content Marketing for Accounting Firms 

We saved one of the most important areas of accountant marketing all the way to the end. That’s content marketing

Although your expertise lies in numbers rather than writing blog posts, making videos, and producing infographics, all that and more is crucial for your content marketing campaign. Outside of those three areas of content, you can also focus on content marketing avenues like the following.

Webinars

You have expertise that people want, which is why your clients come to you. Share some of that expertise in the form of a webinar. You’ll get to flex your email marketing muscles as you build a list of attendees and send them relevant email content leading up to the webinar. You can also use social media and paid advertising to promote your webinar to maximize signups.

Webinars, besides their added value, have ROI incentive as well. You can charge for attendance to the webinar for starters, as well as for replays of the webinar. If you produce a transcript of the webinar, you can sell that too. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Guides

The guide you’re reading right now is high-value, right? Imagining putting together all your smartest tax tips or financial information into a guide. Those who want to know about these subjects will be happy to read every word.

eBooks

For topics in which a guide just isn’t long enough, consider writing an eBook. This is an exhaustive exploration of a financial topic of your choosing that’s anywhere from 2,000 to 10,000 words. 

Besides being valuable assets from a content marketing perspective, the above content is handy in that you can use it as a lead magnet. You might offer a free chapter of your eBook or a webinar transcript for free to get a lead to exchange their email address. This continues building your list while you strive to convert more leads.

marketing for cpa firm

Conclusion 

Digital accountant marketing entails many areas, as we’ve illustrated in this guide. If you’re struggling with email marketing, SEO, or web design, our team at Mediaboom can help. We’re a digital marketing agency that gets results.

Whether you want more qualified leads, brand awareness, web traffic, or all the above, we’ll get you there.

Best Way to Get Construction Leads

Are you searching for the best ways to get leads for your construction business? This article will provide you with a solid foundation for using effective lead generation channels in the construction industry…

Are you searching for the best ways to get leads for your construction business? 

This article will provide you with a solid foundation for using effective lead generation channels in the construction industry.  These lead generation techniques will help enhance your brand visibility, and align your sales and marketing techniques to bag more leads for return on investment (ROI).

The best ways to get construction leads include:

  • Providing value to your clients through content marketing
  • Connecting with prospective clients via email marketing
  • Engaging on social media platforms
  • Ranking locally with a strategic search engine optimization campaign
  • Joining referral networks
  • Investing in your website to attract qualified leads
  • Investing in paid advertisements to draw more traffic toy our website and brand

Construction companies mostly miss out the opportunities to generate lead due to misalignment between their sales and marketing departments. Therefore, you must work on streamlining all domains of your business to achieve the common goal, i.e., generating potential leads and weed-out the time wasters. 

In other terms, getting leads for your construction business is more than launching an advertisement campaign.

You will need to design an in-house strategy to bring all departments on the same page in order to boost construction lead generation, eventually translating it into a boost in sales. 

Let us dive right in and explore how you can effectively generate leads for the construction business. 

construction leads

What Are you Looking For

First of all, you must know your identity, i.e. who you are as a company and your lead generation goals.

Moreover, you must also define your ideal clients’ persona and develop a lead generation strategy around it. Doing so will help you achieve the following three goals. 

1. Increasing Your Reach and Brand Awareness

The core purpose of lead generation is to increase your brand awareness and connection with your ideal audience. Once you know your niche, you can put your strategy to good use such as placing locally targeted ads, engaging with potential clients via the right social media platforms etc. 

The more potential clients you reach, the more productive leads you will generate. However, this will require more than a brand logo; you will have to utilize several digital marketing channels in harmony to create brand awareness. 

2. Consistent Traffic Coming Back to Your Website

With an effective and aligned digital marketing strategy, you can increase traffic to your website, resulting in increased lead generation. Moreover, by targeting the right niche and ideal clients, you will be able to get consistent traffic to your website coming back for more.

Getting repeated visitors is another best way to get construction leads. 

leads for contractors

How to Achieve It

Now that you know how the aforementioned three areas of focus are the best way to get construction leads. Let us find out how you can achieve your lead generation targets. 

Provide Value to Your Ideal Consumers

If you are a construction business looking for in-house best ways to get construction leads, you must provide value to your potential clients. Fortunately, you have various digital marketing channels to help you achieve this target most conveniently and cost-effectively. 

  • Content – You must use content to showcase your brand, educate your clients about who you are as a company, and what you have to offer. Moreover, you can use several resources to promote your content such as social media platforms, your website, blogs and third-party listing sites. 
  • Videos – This is another form of content, where you can create video content (vlogs) to promote your business. This may include creating video ads, creating tutorials and short clips. You can even do live sessions and webinars to engage with the target audience in real-time using your website and social media platforms. All major social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube allow you to go live for free. This 1-on-1 interaction will not only help you reach the target audience but strike an emotional chord by giving them a peek into your organization’s operation. 
  • Downloadable Content – Everyone loves a freebie, especially when it is something informational and offers value for money without the clients having to pay a single cent. You can offer downloadable content to your clients such as guides, tutorials and tips etc. This can be in the form of documents and videos. 
lead generation for construction

Create a Comprehensive Digital Marketing Campaign

Creating a comprehensive digital marketing campaign is at the core of finding the best way to get construction leads. For this, you can use the following strategies to your benefits. 

  • Content Marketing – this is all about the creation and distribution of valuable content related to the construction industry. Content marketing will allow you to offer value to the clients by producing consistent content to retain existing and attract new target clients. You can use written content such as website content, blogs, tutorials, ads, social media posts etc. for your content marketing strategy. 
  • Email Marketing – Did you know that email marketing can offer 4400% ROI on average? You can create email newsletters to help educate the target audience about your construction business and generate fresh leads. Moreover, you can even use email marketing for re-targeting old clients for repeat business. You can reach out to customers who may have shown interest in working with you in the past but could not for whatever reasons. If you are looking for the best way to get construction leads, email marketing can help you with zero cost. 
  • Social Media – Another free digital marketing strategy to generate construction leads is using social media to your advantage. Now you can create social media profiles on Facebook, Instagram, Twitter and LinkedIn. You can either start a new conversation or participate in an on-going conversation on other giant companies in the construction industry. This will help you gain an audience and share how your construction business can assist in their upcoming projects. Just like content and email marketing, you can use social media marketing to share project ideas, tips, trends and any other information relevant to the construction industry. 
  • SEO – Search Engine Optimization is an integral component of any digital marketing strategy and the best way to get construction leads. You can SEO optimize your website, content, social media posts, videos, tutorials, blogs etc. by using trending keywords, phrases and topics. This will help your construction business appear amongst the top results in the user searches. You can even optimize your SEO for local searches. This means every time a local user searches for products and service similar to yours, the search will show you amongst the top results in that locality. You can even customize your SEO content based on demographics such as geographical location, gender, profession, lifestyle, interests etc. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Consistent Brand Messaging

Brand messaging is all about conveying an underlying value that your construction business can offer to the potential and existing clients.

You have to use the content; image, color scheme, logos, text, and language can help establish an emotional connection with your target audience. 

Most importantly, the best way to get construction leads using brand messaging is to stay consistent. This means all your content, branding, messages; promotions must be consistent across all digital channels. This will help establish your integrity in your niche and gain your customers’ trust and loyalty. 

A well-thought brand messaging will be effective in enticing and engaging your clients by relating to your construction company. This can help you inspire them, motivate them, persuade them to hire your services without sounding salesy. 

Lead Generating Website and Landing Page

A website is a digital version of your business’s outlet. This is your window to showcase your business and let potential clients find the pros of working with you. Your website building will cost you money, but it is mostly a one-time cost that will help free construction leads generation for a long time. 

You can create landing pages as part of your digital marketing campaign. These standalone pages will allow you to entice and attract the right audience. By clicking on these pages, these potential clients will land on your main website, where they can learn about your construction services. 

construction lead gen.

Referral Networks

If you are looking for the best way to get construction leads, use your referral networks. This includes asking your customers for word of mouth referrals or writing testimonials and feedbacks about your services. Complete the job and ask your clients to write a review (hopefully a positive one) about your construction company. 

Did you know that 90 percent of clients would use a brand after hearing about them from a family or friend

You can even offer incentives to your clients to spread the word of mouth promotion for your business. Your clients can leave the reviews on your website, social media pages and third-party websites. Some of the best reviewing platforms for construction companies include: 

  • Alignable
  • Angie’s List
  • BuildZoom
  • Houzz Pro
  • Home Advisor Pro
  • Yelp
  • Google My Business

Bidding Platforms

Bidding platforms are another best way to get construction leads. Using these bidding platforms can help you bag leads that are most likely to convert into customers.

If you invest your time and money into bidding platforms, it can help you boost your sales. 

However, you have to use your network and referrals to get into the bidding platforms’ inner circle. This is because bidding platforms only allow a business to participate by invitation. So you only get to bid to bag a project if you receive an official invitation by the bidding platform. 

For this, you will have to build a relationship with the clients and receive an invitation to participate in the bid. 

Consider Paid Ads

According to the statistics, 46 percent of the users click on the top three paid ads on Google, whereas, 96 percent of the business invest in using Google ads to promote their products and services. Therefore, using paid advertisement can be an excellent digital marketing strategy to attract interested clients in the construction industry.

For example, you can use Google Ads to help place your construction business advertisement among the top user searches.

Similarly, you can use other paid ads services on social media platforms such as Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, etc. However, you have to ensure that your investment is worth it for the ROI you will receive against it. 

If you are spending a thousand dollars to generate a couple of hundred, it is definitely not worth the effort. You must look for ways to decrease the cost-per-click by getting the right leads to an increase in your conversion rate. 

6 Tips to getting Construction Leads via Digital Marketing Strategy

Here are six tips for creating an effective digital marketing strategy. 

  • Identify your target audience
  • Identify your goals
  • Develop a strategy aligned with your sales and marketing goals
  • Focus on content
  • Identify the right digital marketing channels to deploy your lead generation strategy. 
  • Track your progress and adapt accordingly. 

Let the Experts Help You

If you are a construction business trying to find the best way to get construction leads, you can seek experts help. Mediaboom is the leading industry expert in designing and deploying customized lead generation strategies in the construction sector. Their cutting-edge digital marketing solutions will allow you to showcase your brand to a larger audience and boost your sales immediately. 

Marketing For Real Estate Developers – Tips For Finding Success

Once a property has been built, that is when some people think about marketing. You have a finished product to show off, and in some cases, tenants to showcase…

Once a property has been built, that is when some people think about marketing. You have a finished product to show off, and in some cases, tenants to showcase. But if you don’t put in the work before the construction begins, there won’t be a completed project to showcase and draw traffic to.

Marketing and outreach are just as important on the development side as it is on the sales & leasing side of real estate. Marketing for real estate developers can help them do everything from finding investors to finding buyers. 

To make sure you attract the traffic you need to grow your developing business, use these tips:

  1. Take steps to increase the awareness and reach of your brand
  2. Generate qualified leads as a way to guarantee an increase in profits
  3. Make sure your website can generate initial traffic along with return visits
  4. Provide value to your customers
  5. Create & implement a comprehensive digital marketing campaign
  6. Create a lead generating website & landing pages
  7. Use consistent messaging across all platforms
  8. Use paid ads
real estate developer marketing

What Real Estate Developers Want & Need Out Of Their Marketing Plans

There are a few basic things that any developer will want & need from a marketing plan created for their company. Here we will cover the most essential methods to utilize in order to be successful when marketing for real estate developers.

Taking steps to increase awareness and reach of your brand

No one is going to invest in your property or rent/purchase your property if they can’t find you online. You have to make sure your brand is at the top of all internet search results. This means you have to create quality content on all your channels, properly use your social media, as well as have a website that is SEO optimized and designed to use as a selling tool. Investing in SEO also builds trust in your business. Trust is cited as one of the top five factors that influence a purchasing decision.

SEO is also important because of the traffic it can drive to your website. There are countless websites on the internet on every topic imaginable. It isn’t possible for a person searching for real estate developers to find and review every website for every developer. You want to make sure your site is fully optimized so you are at the top of the listings and get the maximum amount of traffic. More traffic means an increased chance at a qualified lead.

Here are some steps you need to take to make sure your website and content rank at the top of the search engines:

  • Use keywords and long-stem keywords that pertain to your industry. Use keyword research to help you pick the terms you want to rank and be found for.
  • Check for on-page SEO factors like image alt text, URL slugs, metadata, proper use of headline in blog posts, etc.
  • Make sure you are reviewing off-page SEO elements like social media postings & hashtags, backlinks, guest blogging opportunities, or even influencer marketing.
  • Make sure your website is optimized for mobile devices. 
  • Cutting down on page load time. Pages that take longer than two seconds can be considered slow loading website. Some sites load pages in as quick as .5 seconds.

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10 Website Must Haves to Drive Traffic & Generate New Leads

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Generating qualified leads to guarantee an increase in profits

The web is a powerful tool for finding new customers, also called leads. But not every lead is created equal.

You don’t want to waste your time dealing with prospects that are a waste of time. Those individuals were never going to purchase or lease the property you are constructing. Trying to engage these individuals in hopes of striking a deal is never going to generate any revenue for your company. You need to spend your time working with prospects that want the product you sell.

In situations like this, you will want leads that are already pre-qualified for your business. 

There are companies that work to find individuals who are in the market for what your company sells. The contact information for those individuals is then passed onto that business so they can connect with them and see if they are a fit. Organic leads from internet traffic are great; that shows that your marketing plans are working.

But to ensure that you have a reliable stream of income coming in, employing professionals to bring you qualified leads is a smart business move. 

Make sure your website can generate initial traffic along with return visits

Your website is your most powerful tool in marketing for real estate developers.

It is by far your most visible one as well. Since it is the best ambassador for your brand, you don’t want visitors to just stop by once. You want people to return to your site as frequently as possible. You need a plan to get people to return to your website after their initial visit.

If your website doesn’t provide anything of value to visitors, you can rest assured they won’t be back. Consider these tips to generate repeat traffic to your site:

  • Provide meaningful content that connects with your core guest
  • Provide a personalized experience for each visitor to your site
  • Show off what is new and popular in your field
  • Design your website so your visitors have a positive experience
  • Engage users with email signups

Taking these simple steps will pay off in repeat traffic and increased sales.

real estate marketing

How To Achieve Your Marketing Goals As A Real Estate Developer

So far, this article has covered what a real estate developer wants and needs out of their marketing efforts. The next thing to address is how to achieve those results. Here are some things you can do to get the results you want for your marketing plan.

Provide value to your customers

If you want your customers to trust you and conduct business with you, you have to give them a reason. Make sure that you produce content that provides value to your customers.

  • Your social media postings need to serve a purpose for your customers.
  • Your blog posts need to provide something for your customers.
  • Any emails you send need to bring something of value to your customers.
  • Your website has to also contain items of value.

If you don’t bring this value to the content you produce, your customers won’t stay with you. Create videos, blog posts, webinars, and other forms of content that will resonate with your core customer.

Create & implement a comprehensive digital marketing campaign

The digital world is where the bulk of the population gets its information. All businesses need a comprehensive digital campaign that makes them competitive.

Your plan needs to cover your content strategy, email marketing, social media posts, SEO, etc. You want to make sure that you are using the channels that your customers use. And having a strong SEO component means that your content can be searched and found as well. 

Lead generating website & landing pages

As has been stated throughout this article, your website is your most powerful marketing tool.

A well-designed website can serve as a fantastic marketing tool.

It can tell your story and showcase all the facets of your company. A well-crafted website can also help you generate business leads. Make sure you have contact forms and email signup buttons visible on every page of your website.

When appropriate, use landing pages on social media and other locations that will link prospects back to your website or an email signup form. These strategies will help you continue to generate more qualified leads and hopefully, more business.

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Consistent messaging across all platforms

Trust is a driving factor in business relationships.

If customers don’t trust a business, they are less likely to purchase or interact with that company. 81% of consumers have said in surveys that they need to trust a brand in order to buy from them. A way to keep that trust is to keep your messaging consistent across all your platforms.

The tone you strike on Twitter should match the tone in your YouTube videos. This doesn’t mean that you can’t discuss different topics!

Creating content unique to each channel is suggested. But all of it should reflect your brand message and mission. It shouldn’t feel like each channel reflects a different company. If it does, customers may not trust you and that can cause you to lose their business. 

Using paid ads

The internet is a massive place.

No matter what, your website will get some organic traffic and over time, you will generate some organic leads as well. But a smart business can’t take the risk and wait for that organic traffic. By investing in paid ads, you can make sure your target market sees ads for your business.

All the major digital advertisers (Facebook, Google) can use data on their customer base to make sure your ad is only in front of people it will resonate with. Advertising on these platforms is quite inexpensive and has a massive reach.

Google alone conducts 3.8 million searches per minute. Even a fraction of that is a lot of exposure for your business. 

gfi partners

Example Of How A High Performing Marketing Plan Helped GFI Partners

Commercial real estate company GFI Partners is an excellent example of how a marketing plan can help drive results for a brand. GFI Partners worked with Mediaboom to create a website for their brand. The goal was to showcase the many facets of their business. The results were fantastic, and traffic to their website boomed. The traffic growth helped drive qualified leads to their company, which will help them increase their sales.  

Final Thoughts

There are many items to consider when putting together your marketing campaign. Using the steps outlined in the article will help any real estate developer grow their qualified leads and increase their revenue.