Month: December 2023

Need help with choosing between content SEO vs technical SEO implementation?

You’re not alone.

The vast landscape of SEO (Search Engine Optimization) can be confusing at first. But because it has the potential to improve visibility, establish credibility, increase brand awareness, and drive traffic, you must get familiar with its many approaches. Content SEO focuses on optimizing the actual content of a website to enhance its relevance and appeal to search engines, while technical SEO involves optimizing the website’s infrastructure and technical elements to improve its overall performance and accessibility to search engines.

Both of them are essential.

So, instead of pitting content SEO against technical SEO, combine the two to ensure your website is indexed and ranked well in search engine result pages (SERPs).

In this article, we will provide in-depth insights into the two strategies and how they can help you get an edge over your rivals, with expert advice on implementing them in your website design and development for maximum impact.  

Pros and Cons of Content SEO

Content SEO is critical for making your website content more visible on search engines. While high-quality content is king, it has little value if it’s not paired with a simple site structure and specific keywords that prospects are actively searching for.

It sounds simple, but the processes behind it are quite complex. It’s not enough to just conduct keyword research, implement it in the meta descriptions, titles, subtitles, and body copy of your blog posts, and call it a day.

You also have to make sure it matches user search intent, or it will lead to an increased bounce rate.

So, while a solid content marketing strategy can make you stand out, it can take a lot of trial and testing to deliver the desired long-term results. Plus, there’s a bit of a learning curve involved.

That’s why it’s best to leave it to the pros at Mediaboom. Schedule your free consultation to learn how to use content SEO vs technical SEO to your advantage.

Pros and Cons of Technical SEO

Technical SEO is the process of optimizing site performance. It can be implemented by improving the behind-the-scenes elements that affect the user experience:

• Improving the website page speed to reduce bounce rates
• Ensuring accessibility by making the website mobile-friendly
• Working on your site structure to ensure it’s SEO- and user-friendly
• Creating and submitting a valid sitemap for search engines to crawl your website more efficiently

All of these steps are critical for improving your ranking on search engine result pages (SERPs). Without them, you won’t be able to generate substantial revenue—even if you offer quality products, as only 0.63% of people click on the second page.

Want to tap into its potential? Experts at our digital marketing agency can help.

Our team of experienced professionals will ensure your site has every technical advantage possible. We use conversion-oriented marketing and sales strategies, so you can expect to perform well, even in a saturated market.

How to create an effective SEO Strategy?

If you want your pages to rank higher and drive organic traffic by leveraging website content SEO and optimizing technical SEO, you must level up all the elements that render your site valuable for search engines.

Here are some content SEO and technical SEO strategies that will aid your cause:

1. Perform an SEO Audit of the Website

An SEO audit is a diagnosing process that digs deep into how your website is performing, identifying elements that could negatively and positively affect your ranking on search engines.

Perform audits regularly to spot and fix issues with on-page elements, enhance the quality of your content, and make adjustments for algorithm changes.

A website optimization audit will help you determine what you need: content SEO vs technical SEO. Get started with Mediaboom today to achieve online success.

2. Use a Clean and Organized URL Structure

A URL is a unique address that allows visitors to access specific pages on a website.

Here’s what’s included in a good URL:

• Hyphens
• Descriptive words
• Relevant keywords
• Lowercase characters

It is short, uses common English words, and does not include stop words or dates.

That said, if you’re fishing for better click-through rates, use static URLs. They’re easier to crawl and index, so Google search prioritizes them.

3. Implement 301 Redirects for Broken Links

A 404 error can be very annoying for any person. To ensure it doesn’t tank the user experience, you should implement 301 redirects to permanently send traffic from the broken links to a new page. It’s an SEO-friendly way to notify search engines that a page has been moved or removed.

But don’t overdo it!

An accidental SEO test at Wayfair.com has found a consistent traffic loss of about 15% for 301-redirected URLs.  It can also slow page speeds because the browser has to jump through all the extra hoops in https:// cycle.

4. Ensure Proper HTML Markup

HTML (HyperText Markup Language) makes websites more accessible and more search-engine friendly. This set of symbols or codes defines the structure and presentation of content on a web page, from headings to sections to paragraphs.

But that’s not all it does. HTML also:

• Embeds images and videos into a web page.
• Makes room for internal linking using the href attribute.
• Tells a browser how images and texts will be displayed to the user.

That’s why it’s important to write proper HTML markup, focusing on keeping the syntax organized, using semantic elements and lower characters in code, and employing consistent spacing and indentation. In addition, you must avoid using more than one H1 tag, as it could lead search engines to classify the page as spam.

5. Optimize Image and Multimedia Elements

Large visual elements comprise a staggering 75% of the total page weight, meaning they can affect the performance of your website by taking longer to load.

But because multimedia provides a more enjoyable and satisfying user experience and improves your chances of showing up on search engines, you can’t do away with it.

However, you can optimize the elements to increase the site’s loading speed. As such, to enhance your website’s content SEO and technical SEO:

• Take original photos
• Compress images without compromising quality
• Use the right file format (png, jpeg, etc.)
• Define the image’s dimension (height and width)
• Add descriptive alt tags that will be stand-ins if your image fails to load

Do not infringe on anyone’s copyright. This “strict liability” offense can lead to your page getting de-indexed, which can seriously hurt your SEO game.

6. Set Up Structured Data Markup

Adding structured data, or schema markups, provides explicit cues about your business. For example, this is where you can say, “I am a recipe website,” “I sell fashion products,” you get the drift.

It helps search engines better understand the pages on your site and guide users to what you offer. It places your business in context and makes your content eligible for rich results (think snippets) to boost your click-through rate.

So, when you set it up with clearly defined attributes in a standardized format, you put your site on the path to better visibility and further improve the user experience.

7. Implement a Mobile-friendly Design

Google uses mobile-first indexing, which means that it will crawl your site using the mobile version of the website for Google ranking and indexing. And that over 55% of website traffic comes from mobile devices, you must ensure your website looks great no matter what type of phone or tablet is used.

Run Chrome Lighthouse to see how your website is performing and get valuable insights on how to improve the page.

Some non-negotiables should include:

• Avoiding intrusive pop-ups
• Utilizing a responsive theme
• Optimizing images without risking loss of quality
• Turning off the autocorrect feature for mobile devices
• Avoiding Flash Player, as it can make your website slower
• Focusing on button size and placement for easy navigation
• Keeping the design simple, with easy-to-read fonts and layman language
• Using the viewport meta tag to control the width and scaling for any screen

Implementing a mobile-first web design could bring numerous benefits for content SEO vs technical SEO. It can improve your brand’s credibility, decrease bounce rate, boost content marketing, emphasize customer service, and keep users engaged.

8. Optimize Website Speed and Performance

More than 50% of mobile visitors will click away from a website if it takes longer than three seconds to load. It is critical to ensure your website loads as quickly as possible. Users have a reason to stay and interact with your business for longer, increasing your chances of conversions.

Use these steps to improve your site speed and performance:

• Limit the number of HTTP requests
• Audit and reduce redirects regularly
• Optimize your code, keeping it short and simple
• Enable compression to reduce file sizes for website elements
• Use a content delivery network (CDN) to reduce bandwidth consumption by locating copies of your website nearer to the end user

Remember, page speed is a ranking factor. So, this due diligence is vital for a user experience that keeps prospects coming back to you.

9. Enhance Internal Linking

A robust internal linking strategy can spell your SEO UX success. By linking to other pages on the same domain, you establish an information hierarchy. This can improve navigation, helping users discover even more valuable content, more in-depth than the landing page.

As such, it can:

• Build link equity
• Improve engagement
• Enhance the user experience
• Drive prospects further down the sales funnel

It also sends a clear message to search engines about which pages are important to improve crawl depth and efficiency and make them easier to rank.

10. Implement Canonical Tags

A canonical tag (rel=“canonical”) is part of an HTML code that prevents identical or duplicate content, which affects ranking ability. They help search engines define the original version of the page, ensuring the correct one is indexed on search results. This establishes authority and drives more traffic to the site.

To implement it, use:

• Self-referential tags
• Only 1 canonical tag per page
• Lowercase absolute URLs — no relative paths
• The right version of a secure domain

Does making a choice between technical SEO vs content SEO sound complicated? It can be.

But don’t worry; Mediaboom can put things into perspective.

Our full-service digital marketing agency can upgrade everything from email and content marketing to SEO, like we did for Luxo Italia. So, you can focus on perfecting your products or services while we showcase them in their best light.

Content SEO Strategy Example

Mediaboom partnered with Aspen Luxury Concierge to boost its brand and authority via a tailored strategy. It consisted of SEO and content marketing with targeted keywords, Google ads, and a branded newsletter for email outreach, focusing on organic and targeted traffic.

Our digital marketing agency’s efforts were a success, resulting in the following:

• +54% conversions
• +50% average open rate
• +118.42% new organic users 
• +69,650% increase in new user traffic

So, if you want to do a 180 on your SEO, you know where to find us!

Technical SEO Example

Technical SEO can be difficult to understand. So, we’ll explain by an example to make it easier to remember. Let’s consider Paving Finder’s performance on PageSpeed Insights:

The desktop seems to reign supreme in all categories, but it has failed the Core Web Vitals Assessment — even with good Cumulative Layout Shift, First Input Delay, and Interaction to Next Paint.

This is because it was lacking in the following metrics:

• Time to First Byte (TTFB) – measures the server’s responsiveness, particularly the time it takes for the browser to receive the first byte of the page.
• Largest Contentful Paint – measures the time it takes for the main content to load.
• First Contentful Paint – tied to the page load speed and measures how long a browser renders the first element of the page.

Good scores on these metrics indicate a good user experience. This leads to a positive brand reputation, top-tier customer loyalty, better user engagement, and increased conversion, sales, and ROI.

But don’t worry; we’ve helped the Arizona Beverage Company with eye-catching designs and technical elements—and we can do the same for your biz.

In Conclusion: Hire a Digital Marketing Agency Now

98% of people use the internet to find info about a local business, so if you don’t have an established online presence, best believe your competitors are getting your slice of the money pie. We can’t have that!

So, if you can’t make sense of the content SEO vs technical SEO debate, let our experienced digital marketing agency take the reins. We cater to a wide range of industries, with glowing results to show for it.

Contact us today to take your business to the next level with a well-designed website.

SEO for chiropractors helps your clinic stand out in an increasingly competitive market, with well over 67,000 chiropractic services in the United States alone. Establishing a higher rank carries benefits like increased traffic and engagement, but what does it take to do it? And what is chiropractic SEO?

Search engine optimization strategies for chiropractic clinics combine on-page tactics like increasing site loading speed, targeted content marketing, and keyword research to local elements like building local citations. From rising social signals to strong backlinks and guest posts, off-page elements must also enter contention.

This guide to a ready-to-use SEO strategy will detail steps and best practices. A better ranking is within your reach.

18 SEO Optimizations for Chiropractors:

Whether you’re a seasoned practitioner or just starting, these steps and best practices will put you on the path to a better ranking and increased online success. Let’s dive into the details and get your chiropractic clinic noticed online!

On-Page SEO

1. Keyword Research

Starting with on-page SEO, these strategies directly influence your website.

Keyword research is at the heart of any effective search engine optimization campaign. Your chiropractic clinic should use the keywords your audience searches to get noticed online.

From Google Keyword Planner to the SEMrush Keyword Research Toolkit, digging deep and uncovering relevant keywords in your industry and niche will put you in an excellent position to learn more about what your audience cares about.

Expertly weaving those keywords into your content and website copy increases the user experience and signals to search engines that your site should rank for specific terms.

2. Publishing Articles

Content marketing will always be important, especially as your clinic decides to invest in SEO. Your keyword research will point you in the right direction of where to begin with your content.

Your article formats should vary, from blog posts to information guides, FAQs, and even Q&As and interviews with reputable industry professionals. You might also have guest posts on your blog.

Quality content will help you gain momentum in SERPs, as will posting frequently. Today’s posting frequency varies by audience and industry, but you should post at least once weekly.

3. Creation of Landing Pages

It pays to write a good landing page. Almost half of the top landing pages rank well in organic listings, meaning you can simultaneously increase your local and on-page SEO.

Provide a landing page for each chiropractic service your clinic offers. The copy should be sharp and sales-oriented but not overly salesy. Use visual elements to break up your copy, from bullet points to images and videos.

For example, embed a video illustrating the chiropractic service so potential clients understand what they will experience when they come in.

4. Optimizing Meta Tags and Descriptions

On-page SEO for chiropractors requires meta descriptions and tags. If you aren’t already using them, start going forward. You should also optimize existing meta tags and descriptions.

A meta description should be no longer than 150 characters, with a sweet spot between 130 and 150. Limiting the character length ensures your description isn’t awkwardly cut off mid-word.

5. Internal Linking

Building an internal link network increases your site architecture, making it easy for Google’s bots to crawl it. You also increase the user experience by providing more relevant information your audience is interested in.

You won’t have many internal links when you begin blogging and posting social content. As you produce content clusters of relevant and related content, keep your eyes peeled for interlink opportunities. There should be many.

6. Mobile-Optimized Site Design

With mobile driving more than 50 percent of a site’s traffic, your chiropractic site must be mobile-optimized.

The pillars of mobile optimization are responsivity, fast loading speed (more on this to come), optimized CTAs and other buttons, optimized media like videos, readable fonts, concise and navigable menus, and a clean design.

7. Implementing Schema Markups

You’ve begun developing your chiropractic website architecture, but now it needs structured data from schema markups.

Search engine crawlers read schema markups as code to understand what’s on your web pages and how to organize them.

With over 30 schema types understood by Google, whether you have articles, events, FAQs, how-tos, podcasts, videos, Q&As, or learning videos on your website, Google can categorize them appropriately.

In order to enhance the online presence of your chiropractic clinic, we recommend Local Business Structured Data and Review Snippet Structured Data. The former categorizes your contact information in a Local Business Panel on Google, while the former showcases your reviews, giving your clinic a star ranking.

8. Increasing Site Loading Speed

The average consumer expects websites to load in a snap – approximately 8.6 seconds for mobile and 2.5 for desktop. Failing to live up to those expectations will increase bounce rates.

While a high bounce rate doesn’t directly impact your search engine ranking, it’s a surefire sign your site isn’t engaging enough. That will come back to haunt you.

So, how do you make your website load faster? Compress your images while retaining their quality, for starters. Reducing external scripts, HTTP requests, and JavaScript codes with render-blocking will also speed your site up.

The digital marketing experts at Mediaboom can implement winning on-page SEO strategies. Contact us today to get results for your chiropractic clinic.

Off-Page SEO

9. Build High-Quality Backlinks

Switching gears to off-page SEO for chiropractors, it’s time to get your backlinking strategy underway.

Backlinks are third-party links. While you can buy your way to thousands, those are often low-quality and will hurt your rank.

High-quality backlinks come from guest posting, influencer arrangements, and authoritative resources people want to share and link to.

10. Submit to Chiropractic Directories

Getting on chiropractic directories is another excellent way to build up your backlinks.

Find reputable, quality directories for chiropractic services near you, then expand to directories in your state and nationwide. Submit accurate business information and wait to appear on the list.

11. Guest Post on Relevant Websites

Let’s discuss the nuances of guest posting more.

Your chiropractic clinic should be choosy about who you work with. You don’t want to attract the wrong audience to your clinic, nor do you want their work appearing on your site, as it will tarnish your reputation and rank.

Seek authority sources in your industry, including those in your niche or specialty area. Review their website before sending them a message about working together, and include a good article pitch based on what their audience would want to read.

12. Get Social Signals

Turn your attention to social media, generating social signals from likes to shares, comments, and other engagement.

The key to getting eyes on your social accounts is to post high-value content that engages, entertains, and/or educates your audience. That should include your content and trusted third-party resources.

You can also consider social media advertising to draw more attention to your page, targeting the platforms your audience uses the most.

Off-page SEO expertise from Mediaboom will ensure your strategy pays off. Contact us to learn more about our services.

Local SEO

13. Claim and Optimize Google Business Profile

As a local service, the best SEO for chiropractors should incorporate measures to help you rise in neighborhood SERPs.

One of the biggest tasks on your to-do list is to claim your Google Business profile if you haven’t already.

Once it’s in your possession, carefully review the information, updating it for accuracy. Write a business description, incorporating your keywords, and upload high-res videos and photos. Allow users to add their own photos.

14. Get Consistent NAP (Name, Address, Phone) Citations

Updating your Google Business profile is important for this next strategy, increasing your NAP citations.

NAP is short for name, address, and phone. Directories and other resources that include your chiropractic clinic’s NAP data usually pull it from your Google Business page, so if it’s incorrect there, it’s incorrect everywhere.

You might have to contact the directories and ask them to update your NAP data. However, all future NAP citations should be accurate once you fix your Google Business profile.

15. Encourage Patient Reviews and Ratings

Your Google Business profile lacks reviews, and your chiropractic website only has a smattering. What to do?

Incentivize your audience to rate your business and leave reviews. Offer discounts or free entry into a contest or giveaway if they leave a review.

Send timely review reminders, like after an appointment, while your great service remains fresh in the client’s mind.

16. Create Localized, Informative Content

You already have a consistent content publishing schedule, which is great. Next, it’s time to add localized content to the mix.

The more specific and informative this is, the better. You could produce an ultimate guide to chiropractic services in your state.

Don’t forget to keep your content high-value and focused on the user.

17. Build Local Citations

You’ve reached out to broader directories; now, find local chiropractic directories and throw your name in the hat. Triple-check your NAP accuracy before submitting your clinic’s information.

As before, you should carefully choose the directories you associate your brand with, only adding yourself to reputable options.

18. Use Local Keywords

When targeting a nearby audience, it only makes sense to use the keywords they search for. Local keywords are often long-tail, with a city or neighborhood name attached. Sometimes, it’s as simple as “chiropractic services near me NY.”

Interspersing local keywords into your content and website descriptions will boost your local SEO.

Mastering local SEO can be difficult, but with Mediaboom’s experts on your side, you’ll have an easy-to-navigate action plan. Shoot us a message today to start working together.

Benefits of Investing in SEO for Chiropractors

To invest in SEO is to invest in your chiropractic clinic’s future. Here are some advantages of ranking higher.

Improves Online Visibility

Since fewer than one percent of online users click to the second page of Google, your chiropractic clinic won’t get the leverage you need until you focus on SEO.

After instituting on-page, off-page, and local strategies, you should see a steady rise in the SERPs that could culminate with ranking at the top for specific high-volume search terms your audience uses.

Gives You a Competitive Edge

Your chiropractic clinic must use search engine optimization to be in contention for beating your competitors. You’ll be on a more level playing field, and if you outrank your competitors, you can expect the lion’s share of clients.

Low-Cost Marketing

Compared to spending thousands on advertising campaigns that result in paid searches, SEO for chiropractors is more affordable. The organic traffic you generate should continue to recur as you hold your rank, increasing your traffic and lead gen.

Hire a Digital Marketing Agency Now

A chiropractic SEO strategy starts with Mediaboom. Our extensive services include copywriting, content marketing, social media marketing, and search engine optimization. With our team on your side, your chiropractic clinic will secure a higher rank, enjoying all the benefits that come with it.

Connect with Mediaboom today to see how we can set up your chiropractic clinic for success.

When you own a website, it’s never a “one and done” deal. It’s a project that takes continued effort.  You need to maintain it if you want to keep it performing well. Are you curious about what website maintenance entails, and what it means for your company?

Maintaining a website requires a team who can handle all of the following tasks:

• Domain and hosting management
• Security monitoring and updates
• Backup and recovery services
• Spam, Malware, and Virus removals
• Database maintenance
• Content updates
• Bug fixes
• Performance optimization
• SEO maintenance and optimization
• Analytics tracking and reporting
• Mobile responsiveness checks
• Link integrity checks

Without maintaining your site, your webpage will lose its rank on Google, see traffic drop, and become increasingly prone to bugs and hacks.

Getting to the nitty-gritty of website care often means requiring the help of a website maintenance company. Curious to know more? We have the full details below.

11 Services Included In Website Maintenance

Before we get into the full scope of keeping your website maintained, you should know what this all means. Good website maintenance packages will feature an all-in-one way to ensure your site remains up to date. Here’s what you should expect.

1. Domain and hosting management

In order for your site to be reachable online, it needs to have a domain name and a website host. Domain and hosting management ensures that your site is still online, and still under the correct site address.

If you decide to switch domain names or hosts, this management will involve transporting all your data and updating your links. This can take some time and requires careful planning to ensure minimal disruption to your site’s accessibility and search engine rankings. The process includes backing up your website data, transferring domain registration, updating DNS settings, and ensuring all internal and external links are accurately redirected to the new domain.

Additionally, it’s important to update your stakeholders and customers about the change to avoid confusion.

Overall, effective domain and hosting management is crucial for maintaining your online presence and ensuring a seamless user experience.

2. Security monitoring

By now, there isn’t a single person on the planet who hasn’t heard of a cyberattack. While it’s true that cyberattacks can happen to any company, small-to-medium businesses are most at risk.

Security monitoring features a wide range of different tasks, all of which protect your business:

• Security updates. This can include installing new security plugins, keeping your SSL certification up to date, and more.
• Fraud activity monitoring. Fraud activity includes watching and preventing fraudulent purchases made on your site as well as fraudulent logins.
• Data encryption. Keeping your data safe from hackers and leaks is crucial today.
• Vulnerability scanning. Is there a weakness on your site that you don’t know about? Routine vulnerability scanning can prevent hackers from exploiting issues.

3. Backup and recovery services

Even the best-kept sites can have a sudden failure, and when they do, it’s up to your maintenance practices to help you out. Website maintenance companies that do their job well will periodically back up your site and data.

Should anything happen to your website, backup services will ensure that your site won’t be permanently lost.

4. Spam, malware, and virus removal

Though you might have the best of intentions for the net, the truth is many people don’t. When bad things happen to good websites, you need to mitigate the damage. Whether it’s malware, virus, or spam removal, good site maintenance has this as a cornerstone of routine care.

In most cases, malware and virus removal can be automated. However, this isn’t always the case. When you have a newer virus, you will need professional removal services or site restoration.

Spam removal often means the blocking, prevention, and manual removal of spam comments on blog posts. This is more important for WordPress website maintenance, but almost any website can need this.

5. Database maintenance

Do you have defunct email addresses? Bad links? Database maintenance ensures that your data is both safe and up to date. Excellent website maintenance will involve ensuring that your databases work well.

In some cases, database maintenance can be automated based on the CRM that your site uses. When this happens, this form of maintenance gets done alongside most other technical SEO tasks.

6. Content updates

People only visit websites that have fresh, engaging content that is relevant to today’s world. A website that doesn’t regularly update its content or refresh prior blog posts is a site that won’t remain relevant.

Content updates will boost your SEO efforts, maintain your high ranking, and offer value to your clients. There is always something to report about or update, even in fields like Insurance SEO. Keeping an eye on current trends will always pay off for your site’s needs.

7. Bug fixes

In many cases, this is lumped in with virus removal or security monitoring. However, you can also just have a random bug that makes your site run poorly. A buggy site will drive away visitors and reduce the trust they have in your brand.

Great maintenance services will detect bugs and fix them as soon as possible. They also may help run a helpdesk where people can report a bug on the site that needs to be fixed. Like with any other part of your digital marketing campaign, it’s all about what your needs happen to be.

8. Performance optimization and mobile responsiveness checks

Did you know that sites that load in 1 second have conversion rates that are three times higher than those that load in 10? It’s true, and that is a testament to how important it is to have a site that runs smoothly.

Performance optimization is the science of making a site that loads fast, avoids glitches, and is user-friendly across multiple platforms.

Ideally, the site will work well on both desktop and mobile devices. After all, over 55 percent of all website traffic now comes from mobile devices. Mobile responsive sites conform to the dimensions of almost any mobile device.

Frequent checks from various device interfaces can help prevent awkward loading and raise alarms when it comes to problems that need to be addressed. Mobile responsiveness checks should be done as part of a typical website optimization audit.

9. SEO maintenance and optimization

SEO is the true rockstar of any website maintenance plan. Search Engine Optimization is all about creating a strategy that brings your website to the top of search results for keywords related to your business.

A good SEO plan will involve keyword research, content management, content creation, and a full site audit to help determine what needs to be changed. SEO is the only way to truly capture an organic portion of the digital market.

Companies that struggle with their brand reputation might also want to get SEO reputation management alongside regular site maintenance.

10. Analytics tracking and reporting

Analytics tracking and reporting allow site owners to see where their clients’ attention truly goes. It can help you understand your most-visited webpage, the highest-converting pages, as well as how long your typical visitor will spend reading a page.

Numbers don’t lie, and being able to trace conversions is a miracle-worker for business development. It unlocks your ability to maximize profits by pinpointing the best sales funnel for your needs.

You can see an example of this in action with a medspa in our case studies.

11. Link checks

In the world of website maintenance, the term “link rot” refers to links that point to vanished or redirected pages. It’s a phenomenon that’s more common than you think. Approximately 66.5 percent of all websites have at least one rotted link according to Ahrefs.

Dead links aren’t just a nuisance for viewers. They also can damage your search engine ranking. Regular link checks can prevent SEO-related issues and also bolster the overall experience that your visitors get.

Are you willing to do all your site maintenance in-house?

Creating a website maintenance plan is not for the faint of heart. It requires a wide range of skill sets that are typically learned through years of work. That’s why companies choose to go to Media Boom for everything from SEO content to real estate keyword development.

What are the main 4 Benefits of Website Maintenance?

Having a well-maintained site isn’t just for bragging rights. It comes with direct, tangible benefits for your business and its reputation.

These include the following:

1. Better security

In the world of business, trust is everything. Few things will sour a budding business relationship like a site that leaks user data or otherwise causes problems for clients. A secure site establishes trust in your business and your brand.

A highly secure website reduces the risk of malware, spam, viruses, and data breaches. Though there is no perfectly secure site, having up-to-date encryption, SSL certification, and security plugins will prevent most attacks.

2. Enhanced performance

Your website is your company’s “face” on the internet. Having a site that is properly maintained allows you to put your best foot forward—and not just on branding, either.

You owe it to your company to invest in a site that performs well in terms of speed, mobile responsiveness, and convenience. A site that loads fast gets better conversions. Mobile device responsiveness ensures your site remains accessible to all viewers.

The most powerful part of enhanced website performance comes with sales conversions. Great site maintenance and planning will help you streamline your sales funnels and transactions. The easier it is for people to order from you, the better off your profits will be.

3. Higher search engine rankings

The engineers who design search engines are not stupid. They are aware that promoting well-maintained, high-quality websites is in their best interest. As a result, search engines like Google have crawlers that check for things like dead links, outdated content, and expired SSL certificates.

Website maintenance involves keeping your site up-to-date enough to avoid penalization by Google. As the competition for high search engine rankings continues to climb, having a site that’s maintained properly becomes increasingly important.

4. Better user experience

Though much of the internet marketing world depends on SEO and paid advertising, the truth is that business development is a human activity. Your goal is not to please web crawlers. It’s to get people engaged.

Excellent marketing that truly understands your target audience will always deliver the best experience. Of course, that’s not possible without a functional website. A better user experience will naturally occur with a professionally-maintained, updated website.

A positive user experience is precisely what helped us get a 212 percent increase in leads for a real estate developer. At Mediaboom, our philosophy is that a great user experience will lead to far better outcome for your business. If you are not sure how to better reach your audience, don’t hesitate to ask for help.

How much does website maintenance cost?

Unfortunately, there is no clear-cut answer for this. Every site is going to be different, simply because the site’s needs are going to be different. An online store will not have the same needs as a blog, nor will it have the same needs as a video-heavy site.

Because every site is unique, the only way to find out how much your maintenance package would cost is to ask. Site maintenance can require a wide range of different services, all depending on what you want to do.

The good news is that you don’t have to pay to ask about site maintenance costs at Mediaboom. All you need to do is reach out, explain the situation, and let a professional evaluate your needs.

What website maintenance services can Mediaboom offer your company?

Mediaboom offers a wide range of different services for high-end businesses in need of upscale marketing. These include…

• Hosting and domain management
• SEO optimization
• Increased security
• Increased speed
• Technical error resolution
• Conversions tracking
• So much more!

You need to hire a Digital Marketing Agency

Right now, your company is focused on getting more customers and gaining a better reach for your brand. That’s already a lot to have on your plate, so why would you add the burden of maintaining and updating your website to that list?

If you’re ready to focus on your business rather than the technical tedium, it’s time to hire a marketing agency. Don’t wait until you need to fix your own bugs. Call Mediaboom today.