Video Content Marketing – 10 Tips That Can Grow Your Business

video content marketing used to be something that fell into the “nice to have” category for a brand. Times have changed. Find out why.

Video content marketing always used to be something that fell into the “nice to have” category for a brand.

Times have changed. Find out why:

What is Video Content Marketing?

Video Content Marketing is now something that every company must have to remain competitive. It has become one of the most widely viewed and most powerful forms of storytelling that a company can use. Today’s customers expect video. There is huge value to bringing in these visual stories. 

Why Do You Need Video Content?

This article will cover why you need to incorporate video into your total digital marketing strategy along with how you can market that content. 

We’ll go into detail about why you need to consider creating video content, why’s is becoming so popular, tools to use, and much more:

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1. The Popularity Of Video Marketing Is On The Rise

There is one thing that a marketer can be certain of—the demand for video is on the rise and it shows no sign of slowing down. 

Here are the top reasons you should implement it in your content marketing strategy:

The growth of video increases at about 100% each year. 

If you aren’t creating videos, you are missing a large swath of the population. Research shows that users actually want video and prefer to consume that over other forms of media. 55% of people view videos every day. 

Videos allow for creativity and can evoke emotions that the written word may not. 

Viewers like videos because it eliminates the need to read. Videos are also a bonus for more visual learners. Marketers like it because it gives them one more way to connect with their audiences

Video also seems to keep potential customers more engaged. 

Viewers stay on a page with a video longer than one with just words. The longer a person stays on your site, the better chance you have at turning them into a customer. 

Video Content Marketing is now something that you can use anywhere.

It isn’t restricted to just a video channel on a platform like YouTube. Video can be incorporated into virtually anything you create. It can be used in emails, social media posts, or even embedded into a PDF or blog post. Video doesn’t have to stand alone; it can complement other pieces of content that you create. How and when you use video is a vital piece of any content strategy. But video is not a piece that you can overlook or neglect. Customers expect it and won’t trust you without it.

Here are some additional video marketing statistics for you to consider. These show how important video marketing is to consumers. 

The marketing manager is making videos to promote her agency

2. Video Content Marketing Helps Increase Sales & Conversions For Your Business

Video has proven to be incredibly helpful for companies looking to generate revenue for their business. This assertion is backed up by research. People who watch explainer videos, instructional videos, or other visual media that fall into this category are more likely to purchase than those who don’t

Researchers have found that 74% of people who watch explainer videos are more likely to purchase the item they watched the video about. 

This success will also apply to the conversion rate of your site. Videos have proven excellent at getting visitors to take whatever the desired action is on your site. While purchasing is just one of those actions you want visitors to take, video helps improve conversion rates on several actionable items, including email signups.  

Adding video to your emails also helps your bottom line. 

Emails with embedded videos have a higher open rate. If those videos show off a product, those customers are more likely to buy it because you showcased a video of the product in your email. These increases all lead to more sales and an improved bottom line.

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3. Using Video Improves Your SEO Rankings

When marketers hear about SEO, many think strictly of written content like blog posts or web copy. Your videos are one more tool for helping improve your rankings with Google. You will want to optimize any text used in your video titles, hashtags, or descriptions. 

Making sure to sprinkle in high ranking keywords will get your content noticed. 

Videos are also an asset to your website, even without that level of optimization. Google ranks websites with video higher than sites without video. Adding even one video to a page of your site can boost your standing with Google, meaning more organic traffic to your site. An increase in organic traffic is a sign of well-performing SEO. 

4. Videos Increase Social Sharing

Social media plays an important role in our daily lives. Not only do we post content that we want people to interact with, we share content that we find important as well. Some of that content could be your company’s videos. Make sure that anywhere you upload this content, it has all the proper social sharing buttons set up. You want to make it as easy as possible for users to share your content. Having users share your content is a free way to increase your traffic, brand awareness, leads, and sales

A user is watching the corporate video they just uploaded online

5. Videos Are Preferred By Mobile Users

More and more content is being viewed first on a mobile device

We are now at the point that 50% of all internet searches happen on mobile devices. Brands are making sure they have mobile-friendly content. This includes its video content marketing. This is an absolute must since we spend over three hours per day on our cellphones

For all the improvements made with mobile devices, it can still be hard to read pages or documents due to the size of the screens. Providing content in video form allows users to consume your content regardless of their devices. You don’t want users to pass on your content because it was difficult for them to consume on their mobile devices. 

6. Tools You Can Use To Create Your Video Content

Videos are quite common these days. There is no shortage of tools one can use to create visually stunning content. Even if you aren’t experienced with shooting and editing video, there are still many tools that can help you pull off amazing video for your customers. Some of these are app purchases only, others desktop only, some are both. All are affordable and easy for a beginner to use. They take away any intimidation one may feel about creating a video

  • Adobe Premiere Pro
  • Adobe Spark Video App
  • Canva
  • iMovie
  • Openshot
  • Cyberlink Power Director
  • Splice App
  • WeVideo

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7. Where You Can Market Your Video Content

When people first hear the word video, they tend to think of YouTube. While YouTube was the pioneer of video content (and still reigns supreme), it isn’t the only place to find this type of content currently. You can showcase and market your video content marketing from virtually anywhere. YouTube is now just one of many places for videos. Here are some other social media platforms where you can incorporate video marketing content. 

Video Content Marketing on Social Media:

  • Instagram and Facebook have become highly visible venues for video content. 45% of Instagram and Facebook users watch at least one hour of video on these platforms each week. Instagram has 500 million daily users. 45% of that is still a large number of people who could view your videos each week. The stories feature is very popular with users and video is commonly showcased in this medium. 
  • TikTok has become an overnight sensation. The platform is predicated on sharing videos set to music or lip-syncing. All videos are under 60 seconds. There are 100 million monthly users for this platform and 50 million daily users.  
  • Snapchat was the precursor for the format now used by Facebook and Instagram stories. You can share pictures and short videos on the platform and use fun features such as stickers or filters with your content. 77% of college students use Snapchat daily. 24% of Americans have used this app.
  • While not known as a place for video, avid Twitter users engage with it at a high rate. 82% of active Twitter users will watch videos showcased on the platform. So, while this platform doesn’t have the volume of users that other social media channels have, those who are loyal will interact with your content.

Grow Your Online Presence

Social media is not the only place to market and showcase your content. To maximize views of your videos, don’t forget to market them to your customers anywhere you are online. Make sure you use all of these avenues to showcase your videos. 

  • Use your website to showcase your videos. Embed it into the applicable pages of your site to complement your written content.
  • Include videos in your blog posts as another marketing tool.
  • Create a YouTube channel so all of your videos can be in the same place. People don’t like to search so this helps keep all of your ontent together. 
  • Include videos in your emails. You can either use your emails as a way to drive traffic to your videos or you can add videos to your emails to amplify the content in your email. 
  • If you send PDFs or PowerPoints to your customers, include your videos when applicable. 
The marketing specialist is giving examples of the effectiveness of video marketing

8. Examples Of Effective Video Marketing

Video marketing can do so many things for your brand. It can help define who you are, invoke emotions, encourage people to purchase a product, drive them to take some other kind of action, and so many other things. Here are some terrific examples of video marketing by brands.

Dove: Choose Beautiful

Seen here as it aired in Indonesia, Dove challenged us on the way we think about ourselves. The results are pretty amazing.

Apple: There’s An App For That

This commercial was shoot before there ever was an app store. But this was a way to get the world ready for that concept and change the language lexicon.

Budweiser: 9/11 Tribute

Budweiser has always made terrific commercials and many people look forward to seeing what they do each year at the Super Bowl. This video they released at 9/11 had nothing to do with selling and everything to do with making the country feel better. This video wanted to evoke our emotions.

9. Fun Facts To Know About Video Marketing

There is so much to know in the world of video marketing. Here are some fun facts to know about video strategy and the future of video itself.

  • Facebook expects the bulk of its platform to be video.
  • YouTube is the 2nd most popular website after Google.
  • People watch over 1 billion hours of video on YouTube each day.
  • Close to 2/3rds of people turn to YouTube to help them solve a problem.
  • Social media posts that include video get almost 50% more views than those without.
  • Websites with video are more likely to rank higher with Google.
  • Adding video to your emails can increase your click rate.

As you can see, including video does nothing but increase your stats and improve your existing content. 

10. Additional Marketing Tips

As you create your video marketing content, here are some additional things to consider. Use these pointers in conjunction with the tips in this article. 

  • Always have a call to action in your videos.
  • Use tags so people searching for specific things can find your content.
  • Include a script for indexing purposes.
  • Know how long your videos can be for each individual platform.
  • Have a clear plan for what you want your video to accomplish.

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Wrap Up: Where to Start with Creating Video Content

Video marketing is now a requirement of any solid content marketing strategy.

Incorporating video allows a brand to expand its reach and showcase its products to countless new customers. Studies show this form of content is doing nothing but increasing and will soon be the primary way we consume content on the web. Including videos in your emails, on your website, and anywhere else they work will help you increase awareness and drive sales. 

To get started on your video marketing strategy, contact Mediaboom.

Hotel Marketing Agency – Benefits of hiring the best

A hotel marketing agency helps your company realize its potential through a marketing strategy, improving branding and increasing conversions.

A hotel marketing agency can help you oversee your marketing plan from creation to implementation which is key to an organization’s success. Hiring a marketing agency can be a tough decision and you might be on the fence about this. In doing so, you will boost your digital presence and set your brand apart from the competition.

Utilizing the services of a hotel marketing agency is extremely beneficial because offers a wide range of services which will all result in increasing sales, boosting your brand identity, and positively affecting your return on investment. 

Read along as we discuss the different benefits of hiring a hotel marketing agency so that your company can fully realize your marketing potential.

What is hotel marketing?

Hotel marketing refers to marketing strategies that hotels utilize to promote their branding and widen their customer reach. There are many marketing tools that come into play in this specific niche; but ultimately, the main goal is to increase the number of bookings and guests. 

Hotel marketing can either be online, offline or a combination of both. Internet-based and digital advertising has changed the way hotels are being marketed. It is easy to compare and contrast the amenities that each hotel has to offer but travelers nowadays are more enamored with the experience that they will feel when booking in a hotel.

Hotel marketing has changed drastically over the last decade with stress on digital marketing services. Statistically speaking, more than half of surveyed consumers used an online booking service to book a hotel for their travels. 

The number of travelers going online to select hotels for their next travel destination is increasing. Your hotel can capitalize on this by having a digitalized hotel marketing strategy plan. This is beneficial because it will create brand exposure for people who are looking for a hotel experience. 

What is a hotel marketing agency?

The hospitality industry is very competitive with travelers visiting a total of 38 websites before making a hotel booking.  To make your hotel stand out and increase the number of website hits and bookings, hiring a hotel marketing agency is an essential move. 

A hotel marketing agency is an outside company that you can hire to run your hotel marketing plan. Hotel marketing agencies are made up of specialized industry experts who can help develop your marketing plan and run it so that you can achieve the results that you want.

Hiring a hotel marketing agency is not an easy feat because you have to hire a company that is reliable and can deliver the results that you need. Working with a reputable and knowledgeable company is also important so that they can understand your branding and implement strategies that will highlight the best of your brand. 

The hotel owner is signing the contract to hire a web agency to boost his hotel marketing

Benefits of Hiring a hotel marketing agency

The hospitality industry is a specialized niche. This means that marketing strategies that you can apply in other industries might not work with the hospitality industry. The reason for this is because instead of a product that you are selling, you are marketing an experience that consumers will feel when they book your hotel. 

Because of this specialized niche, hiring a hotel marketing agency is important because they can bring so many benefits to the table which will boost your brand awareness and increase bookings.

Here are the many different benefits of hiring a hotel marketing agency:

1. Knowledge and expertise

A hotel marketing agency will be able to apply their specialized knowledge and expertise to implement the best marketing strategy for your hotel. They are deemed to be industry experts who are knowledgeable about the different trends and marketing strategies that work.

This specific type of agency is highly-specialized which means that they are also well-versed with the different challenges that the hospitality industry is facing. They will help you come up with solutions to counter these challenges and boost your brand’s strength to attract more customers

Because you are working with an agency that is an expert in the field, you can also achieve peace of mind when it comes to implementing your marketing plan. A hotel marketing agency can tell your story and boost your brand while implementing different marketing solutions. 

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2. Cost-effective

There are business owners who are adamant against hiring outside companies because they want to do everything in-house. Another main reason why hotel owners tend to do their marketing is that they don’t want to spend money on outside resources.

Contrary to popular belief, hiring a hotel marketing agency is cost-effective because they will do everything from start to finish. Having a company that is responsible for marketing can positively affect your business. This will enable you to allocate time and energy to other fields of your business that needs your attention. 

When you have a marketing department in-house you are spending on staff’s salaries as well as other associated staffing costs that can add up. This in-house department works full-time. On the contrary, you can hire a hotel marketing agency seasonally or on a per-project basis. 

Having a hotel marketing agency is usually more cost-effective than maintaining an in-house marketing department full-time.

3. They offer a different perspective

Sometimes all it takes is to have the opinion and expertise of an outside party to make changes in your marketing plan. Most ideas that come from hotel marketing agencies are more digital and unique; it puts in fresher ideas and perspectives that you probably didn’t even think of. 

Hotel marketing agencies are also abreast of different trends and changes in the industry. It means that they can help you develop cutting-edge ideas that are advanced. This will increase the competitive advantage of your hotel and differentiate you from the competition.

The hotel owner is getting help from the web agency manager to improve hotel marketing.

4. Get help from start to finish and everything in between

A hotel marketing agency can help develop your marketing plan and find ways to implement it. They can also help with reporting and monitoring to see which strategies generate the most activity and which ones need improvement. This is helpful in terms of finding out which tools you should concentrate on and which ones you have to improve or scrap altogether.

When a specific marketing strategy is not working, a hotel marketing agency can also help you make informed decisions on whether to enhance this strategy or change it up.

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5. Help with changes

Most hotels go through a development phase wherein the ownership changes, or a major remodel was completed recently. Any impactful changes can alter your marketing strategy and a hotel marketing agency can help with this. 

A hotel marketing agency can help you navigate and translate these changes into a positive. Regardless of whether the changes are big or small. An agency can help market these changes and make your hotel and brand more desirable to consumers. 

The hotel landed a new client after boosting its online presence through hotel marketing

6. Capitalize on your digital presence

Most hotel marketing agencies tend to lean heavily on digital marketing. Actually, it can create ways to target specific audiences that are looking for hotels or specialized experiences. Your hotel’s digital presence is an essential part of your branding strategy. Mainly because 85% of people use search engines to look for hotels instead of going straight to the hotel’s official website. 

Because of this, hotel marketing agencies tend to focus on content marketing, search engine optimization, and PPC ads to boost the traffic to a hotel’s website from search engines

Optimizing your website is also an important factor in your digital marketing strategy; all of the tools mentioned above will lead to your website. Your website should have eye-catching content, pictures, videos, and even a virtual tour. The content should also be relevant and up to date.

Content marketing also includes campaigns and promotions that your hotel will roll out to consumers. The goal is to entice potential guests in booking a stay. This can translate to social media account management, email marketing, and using influencers to promote your hotel.

7. Manage your reputation

Reputation is king, especially in the hospitality industry. More than half of consumers read hotel reviews before booking a hotel. In this way, they can have an inkling of what people are saying about their stay.

Because of this, it is important to hire a hotel marketing agency because they can help curate a guest experience. This will guarantee great reviews that can be posted on your website, social media sites, and other hotel booking websites. 

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Conclusion

Hiring a hotel marketing agency is a beneficial decision to boost your hotel’s online presence through digital marketing tools. By utilizing the services of a hotel marketing agency, you will unlock your full potential, reach the goals set in your marketing plan and effectively increase brand awareness which will contribute positively to your bottom line.

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B2B Marketing Solutions – 20 Ways For Business Success

By capitalizing on B2B Marketing Solutions you can generate more leads, increase revenues, and strengthen your brand identity.

There is no denying that the power of b2b marketing solutions is undeniable, especially in recent times. Simply, put if your business is not using b2b digital marketing services, you will be left in the dust by your competitors. With a majority of people using their phones or computers to look up businesses, not having an online presence can be a major drawback. 

Utilizing a B2B digital marketing service company is extremely beneficial because an agency can pinpoint your needs and figure out what tools you can capitalize on to boost your digital presence. Choosing the right agency is key because you want to work with a company that truly understands your marketing plan and goals so that they can help you reach them and grow your business. 

Read along as we discuss the 20 different tools that you can use for b2b marketing solutions:

1. Web design & development

Your business website is at the forefront of b2b marketing solutions because it serves as the ultimate landing point for your online presence. The content on your website should be informational and easy to navigate. People will quickly lose interest if you don’t have a user-friendly website and they will move on to the next business. 

Having a mobile-friendly website is also key because a lot of consumers use their phones in looking up a business. If your website is not optimized to be viewed on the phone, people will have a hard time getting the information they need.

The marketing team is discussing SEO optimization for B2B business

2. Search engine optimization (SEO)

SEO is a great tool that you can use for b2b marketing solutions because it enables search engines to highlight your content based on keywords. Compared to paid traffic, SEO targets unpaid traffic. The main goal of SEO is to improve the quality and quantity of your website’s traffic from search engines. 

When consumers use Google or other search engines, they typically gravitate to the first page to look at relevant search results. If your website is on the first page of the search results, it guarantees more traffic to your page that is brought by people who are looking for your specific products or services. 

3. Content marketing

Content marketing goes hand in hand with website optimization because it encompasses the content of your website. By using content that is informational and relevant to consumers, you will find that people will be drawn to your website naturally because there is a value added to it.

Content marketing encompasses articles, blogs, and even informational videos that you post on your website or social media page. Having content is not the end goal rather having fresh and updated content will keep your audience engaged. 

4. Email marketing

The average person receives over 100 emails per day and most of it is marketing emails. By using engaging email marketing, your company can stand out from the rest. You can schedule drip emails so that you don’t flood people’s inboxes. The key to email marketing is quality over quantity. By curating emails that are full of information and include a call to action, you will have a more engaged audience.

Web design is creating the website for a new B2B business

5. Web design & development

With over 4 billion people who use and have social media accounts, there is no denying that social media is the biggest audience that you can have. All businesses should have a social media presence because consumers and businesses turn to social media when looking up a business that they want to engage with or utilize. Your social media presence should not only be limited to one social media website. By having multiple social media accounts, you can reach a wider audience. 

6. Video Marketing

Content doesn’t have to be just words. Using videos is a great way you can interact with your potential customers. Videos are more interactive as opposed to reading a wall of text through articles and blogs. These are great tools that potential clients can see what your business is about and let the personality of your business shine through. 

Videos can be product tutorials of what you’re selling or a demonstration of how you deliver services to businesses.

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7. B2B PPC Advertising

The main difference between SEO and PPC Advertising is that PPC is a paid b2b digital marketing service that will help generate leads to grow your business. You might think that PPC is an expensive option. In reality, you only pay whenever somebody clicks on your ad or website. This creates incoming traffic to your website from people who are already looking for what you are offering.

8. Podcasts

Podcasts are one of the newest B2B marketing solutions that you can utilize. It is a less formal and more conversational tool that you can engage your audience. You can talk about different industry trends with your podcast or invite an industry expert for an interview. Podcasts are a great tool because people can listen to them on the go. 

9. Highlight reviews and testimonials

On your website and social media, you can highlight customer reviews and testimonials that you received from satisfied customers. A whopping 92% of B2B buyers are more likely to purchase after reading a positive review. This is a testament to the power of positive reviews and why it is important to showcase them to your audience.

Reviews and testimonials are great tools that prospects can use to make their decision because it is being brought about by an impartial party who was left satisfied by your product or service delivery. 

Asking for reviews should be part of your sales cycle, especially towards the end of a job or product delivery.

Customers are talking about the service they received from the company

10. Customer referral system

The greatest compliment that a customer can give you is by referring you to their family, friends, and acquaintances. A referral is already a warm lead because chances are, your customer will refer you to somebody they know and this means that they are trusting you to take care of their family or friend. By creating a customer referral system and using it as part of b2b digital marketing solutions, you can reward customers who refer you and gain leads that you can turn into sales

11. Utilize influencer marketing

You might think that influencer marketing can only impact the younger generation but in fact, 49% of consumers rely on the recommendations of influencers when looking for a specific product it service. 

The power of influence can be overwhelming; which is why it is a great tool to include in your b2b marketing solutions. Influencers are plentiful on social media and they take pride in the number of followers that they have. By tapping into influencer marketing, you will increase your audience by the number of followers that the influencers have. 

12. Campaign tracking and reporting

Having a marketing campaign and not generating reports and tracking it is a waste of time. By utilizing programs that can analyze different tools that you are using, you can gauge the effectiveness of each marketing tool and tweak it if it is underperforming. Creating a b2b marketing solutions plan will be in vain if you cannot track which tool is working best. Having periodic check-ins will enable you to create a schedule of reporting so that you can figure out what is working and what needs to be improved.

The web marketing specialist is applying a new automation strategy for b2b

13. Marketing automation

The power of automation knows no bounds because it enables businesses to run more efficiently. When businesses use marketing automation, 91% of businesses agree that it is an essential part of their business. 

When it comes to marketing automation, the software of an advertising agency is utilized to automate different marketing strategies that a company might have. By automating this process, you will be able to free up time and effort; also, you can apply it to other processes that need your attention. 

14. Optimize your offline marketing

Going digital doesn’t mean that you have to neglect your offline marketing plan altogether. You can optimize your offline marketing plan so that it is used in conjunction with the b2b marketing solutions that you are utilizing. Having a cohesive plan offline and online is important because you are generating the same branding and identity.

15. Affiliate marketing

This type of marketing is similar to referral programs. It enables your company to work with individuals or other businesses that can help promote your products or services for a commission. Affiliate marketing is often tied to influencer marketing.

Choosing affiliates is an important decision. They are also representing your company. Make sure that you are choosing people and businesses who are aligned with your company’s brand and identity.

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16. Mobile marketing

Many different tools fall under mobile marketing and this includes text messages, email, and push notifications. Mobile marketing spending topped $223 billion worldwide in 2020 and is projected to surpass $339 billion by 2023. 

The number of mobile shoppers is multiplying and has steadily increased. As a result, mobile marketing is an important piece of b2b marketing solutions. Optimizing content that can be viewed on mobile phones or tablets is important so that potential clients can find the right information easily through their mobile devices. 

17. Voice SEO

Voice searching is a fairly new technology and around 40% of the total population use voice search. By using voice search engine optimization, you can optimize website content for voice searches either by phone or other voice assistants like Echo. With the rise in popularity of voice searches, companies are now optimizing their content so that it can be pulled up whenever a voice search asks for a specific product or service. 

18. Online forums and boards

There are plenty of online communities and forums like Reddit and Quora that you can capitalize on especially on the digital marketing aspect. Keep in mind that the main goal of this type of marketing is non-product pushing; people who use these forums are looking for answers or entertainment. You can utilize these forums to create experiences, share expertise, and create relationships with the online community. 

The web specialist is optimizing the landing page for her B2B business

19. Landing pages

Your landing page is where prospects are led to when they click on your ad or website link. Your landing page is the first thing that they will see. You have to make sure that it will keep their attention and will have ample information for them to make a decision and push them to action. If your landing page needs work, you can tap into the expertise of a graphic or website designer to make it stand out. 

20. Review your marketing plan and refine

Having a b2b digital marketing strategy is just one step that you’re taking. The next important step is to include key performance indicators (KPIs); in this way, you make sure that your marketing plan is on track.

By having objectives and goals that are measurable, you can determine whether your marketing plan is working or it needs to be refined. Keep in mind that your marketing plan will change throughout the course. Being flexible is important especially if there are aspects of the plan that are underperforming. 

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Conclusion

Marketing to businesses is a completely different ballgame and can take a longer timeline as opposed to marketing to consumers. The main reason for this is that businesses have key shareholders and decision-makers that need to be influenced. By utilizing a marketing company that can help you with b2b marketing solutions, you will have peace of mind and clarity when navigating this complex side of marketing. A digital marketing company will be able to apply their expertise so that they can help you execute your digital marketing plan and help your business succeed.

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Franchise Digital Marketing – 16 Essential Strategies

Franchise digital marketing can be a powerful tool to help you grow your business. Use these 16 strategies to drive more traffic to your website.

Franchise digital marketing is an innovative way to market your business. By using digital marketing tools and techniques, you can reach customers who are looking for your services and products in the digital space. It enables you to generate more traffic and results in the short and long term.

Franchise digital marketing uses online channels to communicate with customers and prospects. It is important for franchise brands and local franchises because it helps with brand awareness, leads, and loyalty. Brand-level franchise digital marketing helps you get your message out to more people. 

You can also use it to build relationships with customers and potential customers, which will help with lead generation. Local franchise digital marketing allows you to reach local customers directly on their phones or computers.

As an entrepreneur, it’s essential for your franchise business to have an online presence that attracts new customers and keeps existing customers coming back. You can achieve this through effective digital marketing strategies. Keep reading as this guide will show you exactly how franchises can boost sales and increase brand awareness.

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What is franchise digital marketing?

Franchise digital marketing is the process of creating and executing a digital strategy for your franchise business. It encompasses everything from web design and development to social media marketing and content creation. Your digital marketing strategy should be focused on reaching out to potential customers, increasing brand awareness, generating leads, and ultimately turning those leads into paying customers.

The goals of franchise digital marketing

The overarching goal of franchise digital marketing is to increase your brand’s visibility on the internet so that more people will notice it and want to do business with you. Through effective franchise digital marketing strategies, more people will come into your store, which will lead to more sales. 

The owner of a franchise is achieving great results thanks to digital marketing.

Franchise digital marketing success strategies and solutions

1. Understand what prospects want from franchises

To market your franchise effectively, you need to know your audience and what they are looking for from their franchise experience. That way, you can tailor your marketing strategy accordingly. You can conduct surveys or focus groups with current franchisees or prospective buyers. You can also talk with other franchisors about the successes and failures of their marketing campaigns.

2. Have a well-designed website

You can’t build a truly successful franchise digital marketing strategy without a website. It acts as your digital storefront, and it also functions as a hub for all of your content and social media activity. The first place people go when they’re curious about your brand is your website. So your website should accurately reflect your brand identity and convey the values that matter most to your business. A clean, simple design will help you convert visitors into customers.

3. Implement local SEO to get more leads

The next step in your digital marketing strategy should be to optimize your website to rank higher in local search results. Local SEO (search engine optimization) is a process that can help you get found in maps and searches on Google, Bing and Yahoo. It is a great way to increase the number of leads your business gets online. 

For people in your area to find you on search engines such as Google, you need a website that has been optimized for location-based keywords. This means that every page on your website should contain as many geographic terms as possible.

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4. Provide an excellent user experience

When it comes to franchise digital marketing, you want your website to be user-friendly. In order for it to be truly user-friendly, you need to make sure that it’s easy to navigate and fast. How do you ensure this? By giving users what they expect when they visit a website – and not much more or less.

Your website should have a clear path from start to finish that doesn’t require too much scrolling or clicking through unnecessary pages. Once on a page, the visitor should easily be able to access all of its content without having any difficulty finding anything they need within seconds. 

5. Optimize your website for mobile

The mobile market is growing at a rapid pace. If you want to stay ahead of your competitors, you need to optimize your website for mobile devices. This will help you increase your traffic from mobile devices. It will also give an edge over other businesses that don’t have their websites optimized for mobile users. So, make sure your website is optimized for mobile devices. That way, more people can access your website from their smartphones and tablets. 

6. Use social media marketing

Another franchise digital marketing solution is the use of social media. Social media is a great way to engage with your audience, build brand awareness, and generate leads. It also allows you to build a community around your brand, get feedback from customers, and promote new products or services. Don’t make the mistake of limiting yourself when it comes to social media. You can use multiple platforms at once in order to amplify your message.

Google shows how it is possible to start getting paid traffic thanks to pay-per-click

7. Boost web traffic with Pay-Per-Click (PPC) advertising and remarketing

PPC advertising is a form of internet marketing where you bid on keywords. The search engine determines where your ad appears by the amount you’re willing to pay for each click.

There are two ways to use PPC:

  • Directly from your franchise website by using Google AdWords, Facebook Ads, or LinkedIn Ads. You can also create call-to-action buttons that direct visitors directly back to your website.
  • Using PPC networks, which gives you more control over your ad campaigns. It also allows you to access larger audiences at lower costs than creating campaigns through traditional methods.

8. Create easy-to-understand videos about your business and the franchise industry

Videos are an excellent resource for any business, but they can be especially useful for franchises. That’s because they allow you to showcase the benefits of working with your brand and expand on information that might be covered in your written materials.

Video marketing can also help you build trust with your audience, as well as stand out from your competition. It’s also an excellent way to get more traffic to your website by using specific keywords in the description or tags.

9. Use the power of reputation marketing to gain new franchisees and customers

Another franchise digital marketing solution you can adopt is reputation marketing. Reputation marketing is a way to build trust, credibility, and help potential customers decide whether or not your company is a good fit for their needs.

Reputation marketing can be done in several ways:

  • Press Releases. These are a great way to get media coverage for your business. You want to ensure that you have someone who can write press releases who understands how they work and what makes them effective. 
  • Media Outreach. This helps create awareness around what makes your business unique and why people should buy from you instead of your competitors. 

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10. Create enthralling content for your franchise

Content marketing is one of the best ways to attract more customers and generate leads by creating engaging content around various topics related to your industry. You can create amazing blog posts or podcasts which will help you connect with potential customers directly. You can connect with them through their preferred mediums such as email or social media platforms like Facebook.

People are more likely to trust a business that creates valuable content rather than one that just advertises or pushes out ads all the time. Content marketing helps you build a relationship with your audience and gives them something they want or need.

11. Invest in email marketing campaigns

Email marketing is another franchise digital marketing strategy that can help you reach your customers. It’s a great way to build customer loyalty, as well as develop relationships with them. Through email marketing, you can also provide customers with updates about new products or services. It doesn’t cost a lot of money either. So it is a good option for owners who don’t want to spend too much on advertising campaigns. Make sure your emails aren’t too long or too short. They should include timely content that offers value to subscribers. 

12. Franchise landing page development and optimization

Landing page optimization is the process of testing multiple versions of a landing page and analyzing the results to find the most effective one. Landing pages are used to convert potential customers into leads, and therefore they should be designed to have a clear call to action and to guide visitors through a funnel that ends with a form submission.

Franchise marketing managers can use this strategy as part of their digital marketing campaign to increase engagement rates, improve conversion rates, and boost sales volumes. 

Mc'Donald's has several NYC venues and may decide to A/B test any of them.

13. Implement A/B testing to see what works best for each location

One of the best ways to determine what’s working and what isn’t is through A/B testing. This method has been used by some of the biggest brands in the world, including Netflix and Facebook. A/B testing involves creating a baseline version (or “control group”) and one or more variations (or “experimental groups”). 

The variations are then tested against each other to determine which performs better. For example, if you want to know whether your new copywriting is improving conversion rates for one of your locations, you could create two versions of that content. You then compare how many customers view them before making a purchase at each store location. You may also test different ad designs or messages, landing pages or calls-to-action across multiple locations at once with this technique.

14. Consistent branding and messaging

Your brand is the face of your business. It is what people think of when they hear the name of your company or visit your website. Your brand should be consistent across all touch points so that prospects know what to expect from your franchise.

You want to develop a brand identity that resonates with your target audience and establishes your franchise as an authority in your industry. This can be accomplished through consistent use of logos, colors, fonts and imagery across all social media platforms, websites and advertisements.

15. Leverage existing customer data

Franchise owners already have access to customer data through their POS systems (point-of-sale) and CRM systems (customer relationship management). You can use this information to learn more about your existing customers’ preferences, interests, and buying habits. You can then tailor your franchise digital marketing efforts accordingly.

Mediaboom is optimizing its inbound marketing to increase ROI.

16. Focus on your inbound digital marketing ROI

The ultimate goal of any digital marketing strategy is increased sales leads. So make sure that every campaign you run has a measurable return on investment (ROI). Do not just look at how many people click on an ad or visit your website. Instead, measure how many people actually become customers and how much revenue those new customers generate over time.

Franchise digital marketing agencies 

Digital marketing is one of the most valuable tools at your disposal. But if you try to do it on your own, chances are it will be more time-consuming and costly to you. And, those are two things that don’t go together well in any situation. 

 And, those are two things that don’t go together well in any situation. 

You should consider investing in the services of a franchise digital marketing agency to take your business to the next level. At Mediaboom, we have the resources and experience necessary to meet your needs. We will handle all of the details. All you have to worry about is running your business and making customers happy.

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Conclusion

Whatever form it takes, franchise digital marketing allows you to reach out directly to potential customers. It can be used to increase your franchise’s visibility and profitability. But even the savviest of marketing professionals can find it difficult to handle alone. This is why more companies are turning to digital marketing agencies like ours to improve their web presence.

Contact now Mediaboom to boost your franchise digital marketing.

Luxury Email Marketing – How To Grow Your Email List

No matter what stage you’re at with your luxury email marketing strategy, it’s always good to think of ways to build your list – Learn how!

No matter what stage you’re at with your luxury email marketing strategy, it’s always good to think of ways to build your list.

The benefits of luxury email marketing have been well-publicized over the last decade, and with good reason. Email marketing has long been a favorite of digital marketers, with over 82 percent of customers reading branded emails and an average ROI of over 2500 percent.

This shows the efficacy of luxury brand email marketing, but how can luxury businesses get through the clutter of spam and provide something genuinely valuable to their target audience?

In this article, we’ll be exploring some of the main advantages of email marketing as well as sharing some tips on how to grow your list.

A marketer is talking about the 4 most luxury email marketing advantages.

4 Luxury Email Marketing Advantages:

1. Good ROI

Despite frequent speculations about luxury brand email marketing being “dead” or declining, the actual numbers reveal a different story.

The Direct Marketing Association found that email marketing provides a 122% ROI, much higher than other methods (25% for paid search, 28% for social media).

There are several reasons for this, including the highly targeted nature of an email list and the relatively low cost of this type of marketing.

Naturally, ROI depends on many factors and not all email marketers enjoy the same conversion rates.

We’ll be discussing ways to get the most from your list later. However, it’s important to realize that your email list is a powerful resource that’s hard to match.

2. Your List is Your Own Property

Email marketing gives you a great deal of control over your digital campaign.

The same cannot be said for most other popular marketing strategies such as SEO, paid advertising, and social media.

The fact is, your list is your own property.

You can send messages to your list whenever you want and you’re not subject to the policies or algorithms of giant companies such as Google or Facebook (provided you don’t violate basic TOS such as spam laws, of course).

While a website is also your digital property, you’re highly dependent on Google and other search engines for visibility.

With social media sites, you rely on Facebook, TikTok, Twitter, Instagram or other companies to show your content.

When it comes to paid methods, you’re bidding against other advertisers. With AdWords and similar PPC platforms, you have to jump through all kinds of hoops to maintain a good quality score and figure out the optimal keywords to bid on at the right prices.

This isn’t to say that you should avoid other marketing methods. In fact, email marketing actually complements other methods.

It’s worth noting, however, that out of all the major strategies, luxury brand email marketing gives you the greatest degree of control and independence.

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3. Helps You Build Your Brand

Luxury brand email marketing will let you grow your email list as a powerful tool for building your brand.

You can create your own unique messages based on your subscribers’ interests, and also a luxury newsletter to keep your readers updated.

You can display your logo, use custom templates and include graphics and a layout that appeals to your audience.

Email newsletters are also perfect for sending traffic to your website, Facebook page, videos, and any other online content.

4. Easy to Track Analytics

It’s important to track all of your marketing campaigns.

Luxury brand Email campaigns are quite simple to track. Google Analytics, as well as email services and autoresponders (MailChimp, AWeber, GetResponse, etc.), provide tools that let you measure variables such as open rates, click-throughs, and subscriber retention.

GetResponse allows companies to grow their email list.

4 Steps To Grow Your Email List:

Along with its many advantages, email marketing also presents certain challenges.

It’s more competitive than ever.

As people’s attention spans get shorter, you have to be more and more diligent about planning your campaigns.

These guidelines will help you grow your list and keep your subscribers engaged.

1. Target the Right Audience

If you want to build a responsive email list, you have to make sure you’re targeting the right audience.

Make sure you’ve done plenty of demographic research.

Are you addressing the questions and problems that concern your customers?

You have to consider your audience when creating attractive offers (i.e. lead magnets) and for keeping people on your list once they’ve subscribed.

2. Create an Enticing Offer

Almost every business with a website now includes some type of lead magnet to motivate visitors to sign up for their lists.

In order to compete, you have to come up with a compelling reason. You can use one or more of the following ideas.

  • Address a specific issue. Simply offering a free e-book or report isn’t going to excite anyone. However, if you promise to solve a pressing problem, you’ll capture their interest.
  • Offer a financial incentive. Everyone likes to save money. If you offer a discount, coupon, free sample, or free trial, you give people a good reason to provide their email addresses.
  • Gated or upgraded content. The traditional approach is to offer subscribers a report, e-book, or white paper. An alternative is to make people subscribe in order to finish reading your article. A variation on this is to provide a free article but offer a more comprehensive follow-up or accompanying material (such as a checklist or cheat sheet) if they subscribe. You can increase interest in gated offers by promoting them on social media or with paid ads.
  • Have a highly visible and actionable call-to-action. Make sure your CTA button stands out and makes it clear what people have to do.
A customer of a luxury brand is thrilled to receive the daily newsletter.

3. Provide Great Content

Lead generation is only the first step in email marketing. You also have to satisfy (or exceed) your subscribers’ expectations with engaging content.

  • Create compelling and relevant subject lines. The subject line of an email is comparable to a blog post’s headline. It determines whether or not someone opens your message. Make sure it’s interesting and provides a good summary of what your message is about.
  • Remember the reciprocity principle. Reciprocity simply means you need to give before you can expect to receive. Make sure your emails provide real value and aren’t just sales pitches. One way to do this is to offer quality information. You can also provide free gifts every so often.
  • Keep messages brief and concise. The longer the email, the greater your chances of losing the prospect. It’s fine to start and conclude with a few pleasantries. However, don’t go into great detail or digress from your main topic in the main section of your message.
  • Create a sense of urgency. You always want to suggest some type of scarcity in your offers, whether in terms of time or supply. You don’t have to do this in an overhyped manner. However, if people think they have unlimited time to think about your offer, they’re likely to put it aside and forget about it.
  • Include multiple calls-to-action. Just as you need a clear CTA in your lead magnets, so you need them in your emails. It’s best to include two or three links in each email. You might, for example, have a CTA button and one or two text links.

4. Test and Improve

As noted, one of the advantages of email marketing is the ability to track your campaigns.

The more you do this, the better your results will be in the long run.

Split testing is the most precise tool for identifying what is and isn’t working in your campaigns.

Whether you use Google Analytics, a paid tool, or outsource the task to an agency, make sure you test variables such as:

  • Subject lines
  • Layouts
  • Click-Throughs
  • Days and Times – Which give you the best open rates?
  • Call-to-action
  • Landing Pages

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Luxury Email Marketing is Alive and Thriving

No matter what new trends and platforms come along, email marketing isn’t showing any signs of dying or even slowing down.

On the contrary, it keeps growing. According to the Email Statistics Report published by The Radicati Group, people have sent 281 billion emails daily in 2018 and the estimates were over 333 billion by the 2022!

By building your list and providing your subscribers with helpful content, you have an efficient and cost-effective way to grow your business and engage with your customers.

And if you are struggling in finding the correct strategy for your company, do not waste any more time! Contact us today to discuss taking your luxury brand’s email marketing strategy to the next level!

HVAC Website Design – Our Top 20 Favorite Examples

HVAC website design should encompass above-the-fold CTAs, plenty of testimonials, a good visual hierarchy, and clean, clear elements.

HVAC website design is your chance to stand out among the more than 110,000 heating, ventilation, and air conditioning companies in the United States alone (according to IBISWorld). 

An HVAC website should feature a good visual hierarchy that showcases the list of services. You need a CTA button, a clear contact/booking form, social media links, and plenty of testimonials. Your site should also be SEO-ready and mobile-friendly. 

In today’s post, we’re rounding up 20 of the most premium website designs in the HVAC sphere. We’ll discuss the elements that make the sites cohesive, appealing, and easily navigable. Our goal is to inspire you in your own HVAC website design!

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HVAC Website Design Examples

1. East River Energy

The home page of hvac company East River Energy




Starting our list is East River Energy, a heating oil and furnace company based out of Connecticut. 

The design of the East River Energy website is neat and clean. You can select from two navigation menus, one that’s at the very top of the page, and another that’s slightly lower on the homepage.

The navigation at the top of the page travels with you as you scroll down the site to learn more about East River Energy’s commercial and residential services or maybe even more about the history of the company

The green and orange colors from the HVAC company’s logo are recurrent on the site as well, which is a great use of colors to drive a brand. 

2. Custom Heat Limited

Custom Heat Limited's HVAC Website Design: Clean, Simple, and Appealing.




The UK’s Custom Heat Limited has a website worth emulating as you contemplate your HVAC website design elements.

Again, the clean, simple, and appealing design grabs you first. The white background with shades of darker and paler blue remains uncluttered so you can focus on the information you need, such as scheduling HVAC services.

The above-the-fold contact information–complete with a phone number and a contrasting gold CTA button–make for easy navigation for those who want to contact the Custom Heat team immediately. 

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3. NRG Heating & Air Conditioning

The website design of NRG Heating & Air Conditioning, an HVAC company based in California.




Next, we’ve got NRG Heating & Air Conditioning, an HVAC company based in California. 

As this is the third HVAC website design example we’re looking at, you’ll begin to notice design themes emerge. 

For example, a clean, white background is recurring, as is using colors from a company logo as the hues for the website.

NRG’s contact information is above the fold, including a bright, red CTA button that reads “schedule now.” 

We like how comprehensive the homepage is. Just by scrolling down that one page, you can learn more about NRG’s services, review their huge assortment of awards, and read through their service areas.

There’s also another large CTA button on that page, which makes up for the fact that the navigation at the top of the site doesn’t scroll with you.  

4. BrainBox AI

HVAC website design - BrainBox Ai home page




BrainBox AI in Canada has a motto: “making buildings smarter, greener, and more efficient.” 

The level of quality the company promises is exemplified in the design elements of its website, and those elements are quite unique compared to what we’ve discussed to this point.

The BrainBox website features large graphics showcasing clean buildings with video elements on the homepage. 

The sophisticated navigation expands across the page, making for a satisfying and impressive user experience. 

As you scroll, a red CTA button that reads “let’s talk” follows you down the page. By clicking that button, you can contact the BrainBox team. 

That’s quite a clever use of a CTA button, and it fits in nicely with the design of the website.

The bright red box is already difficult enough to miss since it contrasts with the rest of the website. That the CTA button travels should also inspire more curious website visitors to contact BrainBox. 

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5. Reddi Heating & Cooling

Reddi Heating & Cooling's Simple and Modern HVAC Website Design with Easy Navigation and Clear CTAs for Contact and Services




HVAC website design doesn’t always have to be as complex as BrainBox’s site, and Reddi Heating & Cooling proves that. 

This Kansas-based HVAC company uses a bright, modern white and red color scheme across its site. 

The navigation is simple, presenting a list of Reddi services as well as links to their blog, financing options, and contact info.

You can also learn plenty about Reddi’s services just by scrolling down the homepage. Since the navigation menu doesn’t follow you down the page, this info on the homepage is helpful where it is.

On any page besides the homepage, a CTA button with the Reddi phone number is above the fold. The homepage CTA button is at the bottom of the page. 

6. Expo Heating & Cooling Inc.

Expo Heating & Cooling Inc.: a very good example of HVAC website design




Texas’ Expo Heating & Cooling Inc. has a lot of the HVAC website design elements that we touched on in the intro. 

The site is mobile-optimized with clear contact information, a CTA button above the fold, and a concise design. 

We quite like the search feature on the homepage as well, which is denoted as a red square on the top navigation menu. The navigation is clear enough that you should be able to find what you want, but if you can’t, you can search. 

7. My Buddy the Plumber.com

The home page of My Buddy the Plumber.com




Utah’s own My Buddy the Plumber.com has a retro charm to the website design that instantly makes it stand out. 

The cartoony graphics are a recurring design element that we must make note of. For each service the company offers, there’s an accompanying cartoon illustrating that service. 

We like how the graphics are interspersed with images and videos of the real My Buddy the Plumber team. Smartly located under the videos are testimonials. 

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8. Air America

The website of Air America, a Florida HVAC company




With a name like Air America, you would expect this Florida HVAC company to harness all the power of the red, white, and blue.

Indeed, that’s the main crux of their website design. From graphics showcasing blue stars and stripes to bright red CTA buttons above the fold (that wisely include Air America’s phone number), the branding of this site is on-point.

You don’t have to scroll far to find Air America’s esteemed collection of certifications and awards. This intentional placement is designed to assure website visitors who are still comparing their options, and it’s quite effective. 

9. AC Repair Las Vegas

HVAC Website Design -The AC Repair Las Vegas website




The AC Repair Las Vegas website checks a lot of boxes for what an HVAC website design should be. 

The social media links for the company are right at the top of the page. 

Also well above the fold is a CTA button to book your appointment. If you’d rather, you can also input your contact information into the handy form that’s above the fold as well. 

Humanizing HVAC with photos of families as well as real HVAC technicians is another great feature of the AC Repair Las Vegas website. 

10. Aircontech

Aircontech: an excellent example of HVAC website design




Taking a more futuristic approach to its website, Aircontech utilizes bright colors, crisp and appealing graphics, and a clean website design with plenty of open space. 

Theirs has a traveling navigation bar so you can easily browse the Aircontech portfolio or learn more about their HVAC systems or their company history no matter where on the site you end up. 

Plus, you have a handy search bar as part of that traveling navigation menu.  

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11. REEis Air Conditioning

HVAC website Design - REEis Air Conditioning website.




Arizona’s REEis Air Conditioning utilizes HVAC design elements that you might wish to replicate for your company website.

The navigation bar travels with you as you scroll so you can contact REEis, learn about their service areas, and review their services. 

Interactive buttons on the homepage are another way to navigate to the pages for heating, cooling, and special offers.

12. Brock’s Heating, Air Conditioning & Gas Services, LLC

Brock’s Heating, Air Conditioning & Gas keeps its site design simple but effective.




Brock’s Heating, Air Conditioning & Gas keeps its site design simple but effective. 

The white backdrop allows images of Brock’s truck and their team to stand out more. 

The orange and blue color scheme as displayed in Brock’s logo is replicated throughout the website, with orange CTA buttons against blue bars and other graphical elements.

The navigation bar moves as you scroll, and homepage testimonials sweeten the deal.  

13. AC Heating and Air Conditioning Services

AC Heating and Air Conditioning Services website design




Even if you have a lot of information you want to include on your website, the design shouldn’t look too busy. AC Heating and Air Conditioning Services of South Carolina shows HVAC website design done right.

The site features two navigation menus. One menu is for reviews, scheduling an appointment, and making a payment. The second navigation menu features all the standard drop-downs, from a link to an about page to a list of services.

Both menus scroll as you do, whether you’re browsing through the testimonials, the special offers, or the company services. 

Further pulling together the cohesiveness of the site is the inclusion of a simple but effective dark red and white color scheme as seen in the company logo. 

14. Ignite Heating

Ignite Heating: an original example of HVAC website design




The people-first approach of HVAC company Ignite Heating comes across loud and clear as soon as you land on their website. 

On the homepage, you’re greeted with a photo of the Ignite team. More photos are featured further down the page.

That’s also where you’ll find the testimonials.

The rest of this website design is neat, with a white background, a black navigation bar, and a bright red CTA button that grabs your attention and inspires you to click. 

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15. Aviv Air Conditioning Miami

Aviv Air Conditioning Miami's User-Friendly HVAC Website Design with Convenient Above-the-Fold Contact Information.




The Aviv Air Conditioning Miami website gives you all the information you want right above the fold. 

You’ll see their phone number, their hours, their financing policy, and a bright blue CTA button to schedule an appointment.

To further enhance the user experience, the site has a traveling navigation bar so that website users can learn about Aviv’s services or how to apply for credit. 

The contact option in the traveling navigation bar gives site visitors a second chance to connect with Aviv if they missed the CTA button above the fold. 

16. Carini Heating, Air and Plumbing

Take inspiration from the design of Carini Heating, Air and Plumbing website




If you’ve thought of infusing your HVAC website design with more color, that’s certainly an option. The Carini Heating, Air and Plumbing site is a good one to take inspiration from.

This site is bright and cheery, incorporating colors like teal blue, spring green, beige, and neon green. 

Between the traveling navigation and the clean graphics, the Carini website is a delight to scroll through.  

17. Stafford Mechanical Services, Inc.

The home page of the HVAC company Stafford Mechanical Services Inc.




Connecticut’s Stafford Mechanical Services, Inc. website is another shining example of how when it comes to HVAC website design, simpler is usually your best approach.

The Stafford site features a light gray background with blue and red elements. Above the fold is a handy contact form. The site also has several red CTA buttons for connecting with the Stafford Mechanical team.

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18. Premier HVAC Services

Premier HVAC Services: the website design of a NYC HVAC company




How do you stand out as an HVAC company in populous New York City? You need a website that’s a cut above the rest such as Premier HVAC Services.

The homepage of the site promotes that Premier HVAC Services is locally-owned, which gives them an authentic edge. 

The navigation menu–complete with a blue CTA button for booking an appointment–scrolls as you do. 

Plus, bolstering the authenticity of Premier HVAC Services are social links, positive reviews, and awards the company has received from HomeAdvisor and Angie’s List. 

19. Figlia & Sons, Inc.

Figlia & Sons' Unique HVAC Website Design with Striking New York Skyline Graphics




Here’s another example of NYC HVAC website design courtesy of Figlia & Sons

Their site stands out for its large graphics of stunning New York skylines, the video elements, and the effective use of colors such as dark teal and gold.

Although the site goes light on the CTA buttons, since the navigation menu travels with you, that was probably an intentional design choice. 

20. PSEG WorryFree Long Island

The WorryFree Long Island website is very neatly designed




Most east coasters know PSEG, but even this major company doesn’t scrimp when it comes to its website design. 

The WorryFree Long Island site is very neatly designed with a clean background, bright orange elements that grab your attention, CTA buttons at the top of the page, traveling navigation, and a company guarantee right on the homepage. 

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Conclusion  

HVAC website design should motivate a website visitor to take action such as booking an appointment. The site must be clean and mobile-friendly with plenty of testimonials, eye-catching graphical elements, easy navigation, and overall user-friendliness. Mediaboom is your choice for HVAC website design. Our web design and development services will help you create the kind of high-caliber site that drives business.

Real Estate Digital Marketing Services – 9 Must Haves

Through real estate digital marketing services, your firm can become the trusted choice in real estate for your community.

Real estate digital marketing services allow your real estate firm to reach your target audience, develop and strengthen your brand, inform and educate to build trust, generate leads, and convert more customers. Which digital marketing services should you utilize?

Here are the top digital marketing services for real estate firms:

  • Google Ads.
  • Content marketing.
  • Web design.
  • Email marketing.
  • Local SEO.
  • Lead generation.
  • Online reputation management.
  • Landing pages.
  • Video marketing.

In today’s expansive, informative guide, we’ll go through each of these real estate digital marketing strategies in greater detail so you can decide how they configure into your overall marketing plan.

9 Real Estate Digital Marketing Services to Implement into Your Next Campaign

Google Ads for Real Estate

When it comes to pay-per-click or PPC advertising, Google Ads remains at the top of the pile.  

According to a 2021 article from PPC Report, more than 95 percent of brands spend money on Google Ads.

That should include your real estate firm as well.

To make the most of a Google Ads campaign, you must sit down with other stakeholders within your company and define your goals. 

Next, select your target audience, aka the receptive group that you’ll advertise to. You can then create your ad and begin bidding on real estate-related keywords. 

If this sounds a little too much out of your wheelhouse, you can always work with a PPC ads agency to fulfill your real estate advertising goals. 

A PPC ads agency can increase your firm’s ROI, produce quality copy that converts, reach even niche target audiences, and produce highly detailed reporting.

Content Marketing

Second on our list of real estate digital marketing services is content marketing. It increases your organic search traffic, aids conversion rates, and helps you build upon your brand. 

Through content marketing, you can prove that your firm does more than buy or sell houses. You’re passionate about the community you serve, and your firm has a storied history that you can tell people about.

What content should your real estate firm focus on? Video marketing is always highly recommended, which we’ll talk more about later in this article.

You can regularly publish blog content that informs your audience about much more than merely the home buying and selling processes. 

You can delve into topics you know your audience will care about; such as financing for a new home, trends in interest rates, winterizing their homes or keeping their lawns tidy. 

You don’t solely have to produce written content. Maybe a blog post about saving energy would look really great as an infographic. Everyone is always looking to save money on their utility bills, so your infographic could spread like wildfire. 

For the more in-depth topics still, you might think about writing an eBook. Its chapters can be used as a lead magnet to entice more signups to your email list.

Mediaboom shows a website he created for his client who is a real estate investor

Web Design

Your real estate website is one of tens of thousands, as the National Association of Realtors predicts that the United States has 106,548 real estate brokerage firms as of late 2020.

Even in your city or town, you’re one of dozens. Exemplary website design is how your firm can stand out, which is why it’s the next on our list of real estate digital marketing services.

What must-have elements should you incorporate into your real estate website? We recommend the following:

  • Several calls to action per page, whether those are CTA buttons or links.
  • CTAs above the fold where people can easily see them.
  • Evergreen content, which is content that doesn’t have an expiration date.
  • A simple, clean layout.
  • Mobile optimization.
  • Uncomplicated navigation.

Is yours a luxury real estate firm? If so, then these examples of luxury real estate website design will give you a good direction to take your own site design. 

You’ll notice that most luxury real estate websites feature encompassing images on their homepages that showcase the beauty and appeal of their particular locale. What better way to whet someone’s appetite, after all!

We also recommend browsing through our list of real estate investor website design examples. This showcase is sure to get those creative wheels turning.

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Email Marketing 

Another on our list of real estate digital marketing services to utilize is email marketing

Although email as technology is decades old at this point, a stat from Snov.io Labs, a sales automation resource, found that in 2022, nearly 90 percent of marketers still relied on email for lead gen more than any other method.

Building your email list means producing enticing content that, as mentioned, you can use as a lead magnet

Your site design also elevates the size of your email list, as well-timed opt-in forms can capture contact information before a site visitor bounces. 

Once you populate your real estate email list, it’s all about keeping people engaged.

For new leads, you can use email to move them through the sales funnel. You can send a welcome email, then follow up with informative content about how you buy and sell homes. 

Ultimately, you’ll encourage the lead to choose your real estate firm and convert.

Email marketing can strengthen current customer relationships as well. You can send newsletters to keep your audience abreast of what’s going on at your real estate firm, or perhaps you send your email list exclusive first looks into new properties that are about to go on sale. 

Local SEO for Real Estate

Most businesses that use digital marketing do so to grow, perhaps on a nationwide or even an international level. As a real estate firm, you’re focused on serving your local community, which means real estate digital marketing services like local SEO suit you best.

Although you’re only targeting your community, the same SEO rules as on a more global scale do apply. Here are some best practices to follow:

  • Optimize your website: If you haven’t already done local keyword research, start there. Then naturally sprinkle those keywords throughout your content. Further, optimize all URL slugs, meta tags, alt tags, and title tags.
  • Complete a Google Business Profile: Google My Business is the free Google service that pops up when you search most companies. If you don’t have a Google Business Profile, create one. Fill out every field so Google can generate a business listing for you.
  • Prioritize your website loading speed: In a 2019 report, Unbounce found that 46 percent of surveyed marketers’ respective websites loaded within six to 10 seconds. Your website should load in two seconds or less. Your real estate firm can get a leg up on the competition and boost SEO just by making this one little switch. 

Lead Generation

In the real estate field, customers work with agents for a while to buy or sell a home, then they largely exit your sales funnel. 

After all, according to the National Association of Realtors, the average person stays in a house for 13 years. That’s a long time before they’ll need your services again.

Your real estate firm always needs an influx of new leads, and that’s why lead gen is arguably one of the most important real estate digital marketing services we’ll talk about today. 

There is no one strategy to lead gen that your real estate firm should implement. If anything, having several lead gen methods in place will ensure you can keep a consistent stream of leads coming down the pike.

Here are some lead generation strategies for real estate firms:

  • Use printed media! As we wrote about in a previous post, newspaper ads and other forms of printed media are viable tactics when approaching a local market. 
  • Produce high-quality content frequently. The goal is to publish to your blog four times per week. Consistency is key, so even if you only post twice a week at first, if it’s twice a week every week, you will see results.
  • Improve your customer service. Even if you’re prompt with email replies and you have a well-sized staff of customer service phone reps, there’s always room to improve. 
  • Continually segment your leads and send them targeted content that suits their needs whether they’re buying a home, selling, or merely browsing. 
  • Use social media marketing in your real estate digital marketing services. Build a robust social media presence, share engaging content, and respond often to comments and messages to build trust with your audience. 
The marketing director is managing the online reputation of her client who has a real estate business

Online Reputation Management for Real Estate Agents

As a real estate firm, your reputation is what could encourage a homebuyer or home seller to choose your firm or the one that’s right across town from you. 

The above tip of making customer satisfaction your top goal is the best way to create a sterling reputation. While you can’t help what customers will say about you, if you put the customers above all else, people will take notice.

Other areas of online reputation management to focus on include the following:

  • When people leave comments on your blog or on social media posts, do your best to respond promptly. The same goes for any emails and direct messages you receive on your socials.
  • Encourage your customers to leave feedback after they’ve finished buying or selling a home through your real estate firm.
  • Showcase a selection of testimonials that exemplify what services make your real estate firm one of the best in the neighborhood. 
  • Claim online listings pertaining to your real estate firm so you can prove you’re the owner. This usually requires a verification process where you either have to agree to a video chat or video recording, respond to an email, or have a brief phone call. These measures are to prove that it’s you.
  • Design a website that makes UX the top priority. Many of the real estate web design tips from earlier keep UX top of mind through uncluttered elements, simple design, and easy-to-use navigation. 

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Creation of Landing Pages for Real Estate

Continuing our list of real estate digital marketing services, next is the use of landing pages

A landing page is a promotional page for a product or service. The page contains content about the product or service, including what it is, how it works, and what its benefits are. Images and oftentimes video augment the content.

A real estate landing page displays your available listings as well as more information on any property a buyer or seller might be interested in. 

The design of your landing pages is paramount to their success. You want a professional-looking page that isn’t cluttered no matter how many elements it may display at once. Use images of properties taken by pro photographers.

You should also include an opt-in form on your landing page that requests the contact information of site visitors so they can learn more about your available properties. 

Be sure to use lead magnets such as a homebuyer’s (or seller’s) first-time checklist or a few chapters of your eBook on mortgage rate trends. 

Some real estate agents are taking a video tour of their properties to improve it.

Real Estate Video Marketing 

Video is an integral part of your real estate digital marketing plan. Through video, you can engage with your audience, increase your leads, and build your brand.

Your real estate firm can use the power of video marketing in so many ways, such as:

  • Video house tours. Take interested buyers on a video tour of the hottest properties around town. Use CTA buttons in the description of your video to entice viewers to sign up and schedule a tour today.
  • Homebuying and selling dos and don’ts. There’s a lot that can go wrong when buying or selling a home. A series of videos on dos and don’ts will help first-timers navigate through these exciting life changes.
  • Educational videos. Is it worth investing in a starter home when you might move out in a few years? Should you add solar panels to your home? Your real estate firm can explore all sorts of topics in an ongoing educational video series.

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Conclusion   

Real estate digital marketing services encompass areas such as video marketing, reputation management, email marketing, content marketing, and local SEO. These strategies should give you a good starting point in managing your next real estate marketing campaign. To give your real estate marketing the boost it needs, trust in the pros at Mediaboom. We’re specialists in the digital marketing services discussed today, and real estate is one of many industries we serve.

Marketing Solutions for Financial Advisors – 11 Strategies

Marketing solutions for financial advisors can convert leads and maintain customers. Digital marketing agencies can help.

Marketing solutions for financial advisors can grow your business, increase your leads, convert more customers, and improve customer satisfaction. You know your finance company needs a cohesive marketing plan, but you’re unaware of where to start. What is a financial advisor marketing plan?

A financial advisor marketing plan includes tailored marketing solutions for the financial sector. Some of the tactics you might utilize are case studies, SEO, content marketing, email marketing, webinars, and social media marketing.

In this full guide to marketing solutions for financial advisors, we’ll review the 11 most integral facets of a marketing strategy in the financial sphere. By the time you’re done reading, your finance company can decide where to take your marketing plan.

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11 Financial Advisor Digital Marketing Tips, Strategies, and Services

1. Create a Value Proposition 

Before you can determine which marketing solutions for financial advisors are most appropriate for your company, you must produce a value proposition. 

A value proposition is, at its simplest, a statement that embodies what your financial services offer and why customers should choose you over the competition. You want to describe the unique benefits that only your company provides.

In doing so, you want to express your complete understanding of your audience’s challenges and pain points. That will be easier after you follow our next digital marketing strategy (which is audience research).

You can then align your financial services as the ideal solution to your customer’s pain points based on what you know about them. 

As you sit down with other stakeholders in your company to put together your value proposition, you might ask questions like who are your end users? What channels do they use to find you?

Which services would be the most fitting and at what price?

Even once your financial company establishes what is your value proposition, know that it doesn’t have to be set in stone. As your company grows and the roles and responsibilities do as well, you can expand on your value proposition.

2. Do Target Audience Research

Your financial company likely wants more leads, which brings us to the next of our marketing solutions for financial advisors. 

You must research your target audience.

You can’t discover the kinds of places your leads already frequent online and then target leads through paid advertising unless you know who they are. 

Also, you can’t design a website that your leads care about, then capture their contact information, without that kind of information.

How do you do financial market research? Well, you can review existing regulatory reports, credits, and trading activities to determine where your audience might be coming from. An internal audit can also be helpful.

Beyond those measures, you should also conduct an online survey or an email survey. In the survey, you want to gain insights and trends into who your audience is. Be sure to ask questions based on their demographics, geographics, and psychographics.

Using this data makes it easier to segment your audience. Niched-down audience groups are always more beneficial than broad data, as you can create more tailored marketing campaigns that speak to the needs of each audience group. 

The web designers are building a conversion-focused website for a financial advisor

3. Make a Website That Converts

Exemplary web design is another marketing solution for financial advisors. 

Every element of your website should be designed to convert more leads into successful customers. This list of professional service site website designs ought to inspire you, showing you the breadth of design options you can explore.

The sites, as disparate as they are, do share common elements. You’ll notice that easy navigation is a key design concern. CTA buttons should be well above the fold and possibly recur at the bottom of the page as well. 

The CTA button verbiage should make it very clear what happens when a user clicks, such as “Schedule a Demo” or “Call Now.”

Adding a search function in the navigation allows users to easily look for the information they seek. 

Your website is also a great place to showcase the parts of your proposition that aren’t internal to your finance company, as we wrote about in this post

4. Share Case Studies

Since those early days when your financial company first opened its doors, you’ve helped a lot of people manage their finances. This has allowed them to achieve major life milestones like getting married, buying an automobile, owning a home, or retiring.

Review your biggest wins and convert them into case studies that you can publish on your website. 

In your case study, you want to clearly portray the problem that your client had and then describe how your financial solutions allowed the client to overcome their challenges. 

If you helped a client save X amount of money or invest Y amount, be sure to include the exact numbers.

Data of this nature back up your points and makes it easier for someone reading your case study to clearly understand how you benefitted your clients. 

Publish at least one case study, maybe several. As your financial company grows, especially in light of your marketing campaign, be ready to add newer case studies. 

A case study inspires trust in your financial company’s abilities to serve customers. You’re proving that you can listen to client concerns and address their problems with tailored solutions. 

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5. Use Search Engine Optimization (SEO)

Whether you’re a small mom-and-pop shop or a Fortune-500 company, search engine optimization or SEO is how your website gets seen on the Internet. It too is another critical marketing solution for financial advisors.

Financial advisor SEO differs somewhat from traditional SEO. You want to focus on specific areas. Let’s take a closer look.

  • Context: Search engines use a person’s search history and geographic location to create context for a search. This way, when a user types in “financial services near me,” Google can determine the user’s location and then produce local results. Dropping your location (sparingly, mind you) on your website will help you show up in these results.
  • Sitemaps: The XML file that is your sitemap is utilized by search engines to determine how your website is structured. Your sitemap should be clear, concise, and easily readable.
  • Metadata and tags: Part of financial advisor SEO is getting your metadata and tags in order. These include alt tags, meta descriptions, and title tags. All tags and metadata should be accurate and relevant. 

According to business planning resource LivePlan, SEO is integral for building brand awareness, bettering the user experience, and establishing your financial website as a trustworthy resource.

In the realm of finances, people are especially wary about where they’ll invest or save their money. You want to go out of your way to prove that your site is a safe place that they can trust, so focusing on SEO is a wise strategy. 

6. Follow a Content Marketing Strategy 

Content includes a wide umbrella of marketing strategies, so which are the best marketing solutions for financial advisors?

In this post on our blog, we recommend focusing on the following types of content:

  • eBooks: When a topic or concept is too in-depth for a whitepaper or a blog article, you can write a multi-chapter eBook about it. You can then offer chapters of the eBook as a lead magnet to encourage more signups to your email list. 
  • Whitepapers: What emerging financial trends do you want your audience to know about? If you want to go into even more detail than a blog post allows but not as much detail as an eBook, write a whitepaper. The average length of a whitepaper is six to eight pages. 
  • Marketing emails: We’ll talk later about your email marketing strategy as a content advisor, but the newsletters and creative body copy you send to your audience certainly count as part of a content marketing strategy. 
  • Blog articles: Finally, your finance company should produce regular blog content. Compared to whitepapers and eBooks, blogs are much more digestible. You will want to follow a regular posting schedule, be that once per week or even up to three times per week. 
The financial advisor just hosted an event with some of his co-workers

7. Host and Attend Events 

Continuing our list of marketing solutions for financial advisors, events are a very important part of your strategy. 

If your firm has the available space, you might wish to host client events there. If not, you can always rent out space at a local hotel ballroom or conference hall.  

Besides the events that you actively play a role in, you should attend events as a representative for your financial company. 

Being active in your community is one of the best local marketing methods. To complement your local campaign, you might utilize geo-targeting and use local keywords on your website (or at least on a landing page on your site).

8. Use Email Marketing

With nearly four million active email users around the world according to Campaign Monitor, email remains one of the cornerstones of your financial advisor marketing campaign. 

We discussed earlier how email marketing branches off content marketing, especially if your financial company produces monthly or quarterly newsletters. This content can keep your customers in the loop about what’s happening at your firm.

Outside of newsletters though, you want to keep your emails short and sweet. 

Segment your audience so that those who are just entering the sales funnel aren’t receiving the same sorts of messages that long-term customers are.

Your subject lines are very important, as they can make or break your entire email. If your financial company is not pleased with your current email open rates, begin split-testing your subject lines to see which resonate better with your audience.

We have plenty more expert financial advisor email marketing tips on the official website of Campaign Monitor.

The marketing and communications expert is interacting with the financial advisor's followers from her company profile

9. Diversify with Social Media Marketing 

As we said we would, let’s next talk about social media marketing, one of the biggest marketing solutions for financial advisors. 

Determining which social media channels your financial company will grow its presence depends on what your audience is using. 

In our research, we’ve found that Facebook, YouTube, LinkedIn, and Instagram are the most successful platforms for financial advisors to target.

How do you grow your social media following? Posting valuable content is a strategy not only for captivating leads but for keeping them subscribed to your page as well.

What constitutes valuable content varies, but it doesn’t have to be your content alone. You can cross-post blogs and whitepapers, but share as well interesting articles, trends lists, and reports that can help your audience make educated financial decisions. 

Paid advertising on social media is another great strategy for increasing the size of your audience. Every social media platform has its own paid advertising program where you can create custom campaigns, segment your audience, and track analytics. 

10. Host Webinars 

According to a 2022 article published by career resource Zippia, 83 percent of marketers in the United States think webinars are an effective tool. 

You might wish to integrate webinars into your marketing solutions for financial advisors.

The financial sector is the perfect industry for webinars, as people always have questions about how much money they should be saving for retirement, how they should set aside money for their child’s college fund, and whether this investment or that one is a good idea.  

You can stretch your webinar further by offering replays after the original live airing, posting short clips of the webinar on YouTube, and even creating a transcript of the webinar and using it as a lead magnet. 

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11. Hire a Digital Marketing Agency 

If these marketing solutions for financial advisors are out of your wheelhouse, you don’t have to craft a winning marketing strategy alone. 

Hiring a digital marketing agency such as Mediaboom will ensure a targeted approach to your marketing goals. 

We specialize in content production, email marketing, social media marketing, SEO, content marketing, digital marketing, and advertising. The financial sector is one of the many industries we serve. 

Conclusion 

The 11 marketing solutions for financial advisors that we shared today can act as the blueprint for creating and navigating your marketing plan. No matter your company’s goals, digital marketing strategies can help you get there.

Contact now Mediaboom to boost you marketing for financial advisor!

Financial Advisor Leads – 6 Useful Tips to Get New Clients

Qualified Financial Advisor Leads need to continually be generated. The methods listed in this article will help you do just that. Learn more!

How to generate more financial advisor leads is the most important thing you should consider when marketing your business.

In fact, if there was ever an industry that relied on lead generation, it is the financial services industry. Word of mouth brings in a great deal of business, but those potential customers are not enough to sustain an office or practice. 

A financial advisor needs more to ensure the longevity of their business. To gain more customers, you are going to have found proven ways to generate financial advisor leads. You don’t want to waste your time and money on interactions that won’t benefit your business. 

Proven Methods to Generate more Financial Advisor Leads

Here are some proven methods that will generate more financial advisor leads.

  1. Ensure Your Website Is Updated And Optimized
  2. Emphasize Content Marketing
  3. Incorporate Paid Advertising
  4. Build Client Lists
  5. Use Social Media To Your Advantage
  6. Use Local SEO Techniques

Let’s discuss them all into detail!

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1. Ensure Your Website Is Updated And Optimized

Your website is one of the most important assets you can use in lead generation. When you are not able to answer an email or a phone call, your website can speak for you. It could almost be termed “the silent salesperson”. 

Everything a potential customer should know about you must be included on your website. This includes how to contact you, where to find your office, or any thought pieces you have created, etc.

Your website can serve as an extensive lead generation tool if you include all of the required information.

Another way to optimize your website to help you convert leads it to update your brand messaging and tone. If your website contains outdated content that no longer aligns with your existing goals and business plans, then it is time for a refresh. 

Make sure you have update messaging that speaks to your mission statement. Including up-to-date team members, company news, photos, and more can also help create a more personalized message that will resonate with prospective clients.

As the saying goes “you never get a second chance to make a first impression”. Make sure your website makes the right first impression.  

2. Emphasize Content Marketing

Not everyone recognizes the value and benefits of creating a comprehensive content marketing plan. Content marketing does not just include written blogs, but also includes photos, videos, blogs, social media posts, and anything else you can think of. 

To increase conversions and qualified leads, you must put the focus on the creation and marketing of this content. By doing so, you should easily meet your goal of increasing financial advisor leads. 

Some things to keep in mind if you want to skimp on content marketing:

  • 77% of the US population goes online daily
  • 66% of people have found a business because of Twitter and 69% have bought something because of a tweet
  • 74 million emails will be sent in a year

You must focus on creating great content that speaks to your customer base.

Marketing your content is just one way to drive traffic to your website and other channels. Here are additional ways to market your content that will boost your lead generation opportunities.

The marketing team is studying a new strategy to showcase their financial advisor as an authority on the web

Establish yourself as an authority in your field to get more Financial Advisor Leads

There are countless people on the internet giving out advice on every topic imaginable. This is quite true in any of the financial services sectors.

You have to make sure you stand out and that you generate name recognition. By doing that, you give your content more value that it may have had before. Take the time to produce white papers, give chats at conferences, meet with industry groups, and anything else that gives you name recognition.

This will give you exposure, and in turn, establish you as a leader in your field. People will seek out your content since you are regarded so highly in your industry.

Make sure your content delivers value to your customers and those who are consuming it.

The whole purpose of content is to get customers to engage with it.

But a person won’t do that if your content doesn’t connect with them. You want to create content that will resonate with your customers and core guests. The only way you can do this is to know who you are marketing to. Look at your buyer personas and any other demographic information you have.

This data will give you the best understanding of who your content should speak to. Once you have that information, you are better equipped to create content that they will value, and that will resonate with them.

Make your content stands out so it is viewed as an authoritative source within your industry.

While not every piece of content needs to look for ways to “reinvent the wheel”, that isn’t a bad idea on occasion. Try to see what you can do to make what you do stand out from your competitors and the large swaths of content on the internet.

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3. Incorporate Paid Advertising

There are lots of ways to get free advertising on the internet. Ranking high in online searches helps drive organic traffic to your site. So does being active on social media. But you can’t rely on organic traffic alone. To really work on increasing your financial advisor leads, you will need to invest in paid advertising strategies

Here are some of the most effective paid strategies you can use.

Paid Social Media Ads to Get More Financial Advisor Leads

There are countless social media platforms to advertise on. The largest are Facebook, Instagram, Snapchat, Pinterest, YouTube, and LinkedIn. Millions of people use Facebook and Instagram alone each day. Ads on these platforms offer exposure of your firm to thousands who may not learn about you otherwise. Ads on these platforms are quite budget-friendly and allow you to target your ads towards your target guest. 

Pay per click ads on Google (search engine marketing)

Google offers advertisers the chance to be featured on their platform. Some ads developed via Google Ads are also featured on YouTube. When you advertise with Google, you are charged when your ad receives a click. Your ads will be seen and generate clicks on this platform. 

All of these options are affordable and will help your brand get a considerable amount of exposure for a fraction of the price. You will be able to reach potential customers you would not have had access to otherwise.

4. Build Client Lists With Email Marketing

Once you have a rolling list of customers and leads coming in, the next step is to keep these people engaged. 

You will need an email marketing strategy to keep in touch with these guests. A financial advisor will not have time to send these emails. There will simply be too many to keep up. To make sure you can keep up with the work this requires, you will need to use an email marketing service.

There is no shortage of email marketing services to choose from. Companies like Hubspot and Mailchimp are well known and have intuitive user interfaces. Plans are budget-friendly and have multiple levels for you to choose from. All will provide you with analytics on how your emails perform, who opens your emails, if they respond to your CTAs, and almost anything else you can think of to measure. 

You can also break your list up into segments and send targeted emails based on buyer personas, demographics, and other characteristics. 

Email marketing is by far the most effective form of digital marketing. This is a very cost-effective way to drive big results for your bottom line.    

A financial advisor displays social media applications downloaded to his smartphone

5. Use Social Media

Social media has a very large reach for any business trying to generate leads. 74% of consumers state they have made a purchasing decision based on posts or ads they have seen on social media. You will get a great deal of traffic from those who interact with your posts and your content. Make sure you use social media marketing to your advantage. 

LinkedIn is often overlooked as a source of lead generation because it isn’t as well known or as large as Facebook. However, it is a mistake to overlook that network. This network is professional in its very nature. It is actually an ideal place to find new business. 

Ad campaigns can include lead generation forms that bring potential leads directly to you.  

6. Use Local SEO Techniques

Searches that include the term and words “near me” have skyrocketed by 200% in recent years. But if you aren’t optimized for local SEO search results your firm won’t be showing up in those. 46% of Google’s searches now revolve around a person looking for local results

You must employ techniques that get you recognized locally for SEO. Companies that rank high in local results will show in Google’s “snack pack” of results. This “snack pack” is what appears when you search for something local. For example, if you search for “coffee shops near me” the geographic results that Google shares are the “snack pack”.

Without a local SEO plan, your business doesn’t have a chance of showing in this graphic.

Combine this with the fact that over 70% of people don’t go past the first page of search results and it is more important than ever to rank high in local SEO results.

How to Rank in Local Searches and get Local Financial Advisor Leads

Here are some of the steps you need to take to make sure you rank in local searches in your area:

  • Make sure you have claimed your Google Business listing and that you have optimized it
  • Ensure all your business information listed with Google is correct, including your phone number and website address
  • Make sure your website is mobile-friendly as the bulk of searches occur on mobile devices
  • Optimize your website for voice searches as this search method is growing in popularity
  • Adhere to strong SEO practices like backlinking and keyword optimization for your website

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Other Lead Generation Tips

While the web is an excellent way for increasing financial advisor leads, don’t forget other tried and true methods. In addition to a sound SEO and digital strategy for lead generation, add in a few of these methods as well.

  • Sponsor a Little League Team or something else in your local community
  • Reach out to local newspapers or magazines to pitch the idea for a story on financial advisors
  • Host presentations with local groups
  • Use community meetup groups
  • Hire companies that can prescreen and generate qualified leads

Final Thoughts

To keep a practice healthy and growing, a financial advisor needs to keep generating qualified leads. The methods listed in this article will help get you there.

Using them is a labor of love that requires time, expertise, and keen attention to detail—all of which Mediaboom has. We’ll help you with all your financial advisor leads strategies needed, from content conception to promotion strategy. Contact us today to make more people come to you. 

B2B Digital Marketing Services – 7 Tips for Your Business

B2B digital marketing services such as web design, content marketing, video marketing, and PPC advertising can help your business meet its objectives.

B2B digital marketing services are a great way to expand your brand, grow your audience, and bolster your sales. Which services should you incorporate into your next B2B marketing campaign?

The following are benchmarks of B2B digital marketing services:

  • Web design and development
  • SEO
  • Content marketing
  • Email marketing
  • Social media marketing
  • Video marketing
  • PPC advertising 

Keep reading for more information on the above B2B digital marketing services, including pointers on how to implement them into your own campaign so you can drive more of the outcomes your business needs!

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7 Must-Have B2B Digital Marketing Services to Implement into Your Campaign

Web Design and Development

Although you’re marketing your products or services to other businesses rather than the general public, your B2B business must still prioritize web design.

What kind of design elements are integral when building your site? According to B2B web design service Bop Design, here’s what you should incorporate:

  • Simple-to-use navigation
  • Concise CTAs
  • A contact page with your social handles, a phone number, and an email address
  • A business portfolio or case studies
  • Products/services section

We have a roundup of exemplary B2B web design examples that showcase the above qualities to the letter. Be sure to look at that list and allow it to inspire you.

The second side of the coin that is your B2B website is web development. 

Today, anybody can build a website in five minutes and likely not spend a cent to do it. 

As tantalizing as website design templates and drag-and-drop features are, your time and money might be better spent on hiring a web development team instead. 

You don’t want your site visitors to have a feeling of, “hmm, have I been on this site before?” when they clearly haven’t. Avoid cookie-cutter designs and prioritize originality whenever you can across your site. 

Google Search Console shows traffic increase for a B2B business after optimizing SEO.

SEO

The second in our list of B2B digital marketing services is search engine optimization or SEO

It doesn’t matter whether you’re in a B2B or B2C industry, if you have a live website, you should concern yourself with SEO. 

After all, SEO tactics dictate where your B2B website lands in the search engine results when people type in related queries. The closer to the top you are, the more visibility you gain. 

We have a very handy post on the blog where we recommend 10 B2B SEO strategies. We couldn’t possibly cover them all here, so we’ll recap some of our favorites to get you started with your own SEO.

  • Prioritize site loading speeds: The average website should load in two to three seconds. If it takes any longer, WebsiteBuilderExpert states that 40 percent of your visitors can bounce. Do what it takes to get your website loading speed within the desired range.  
  • Optimize your landing page: As a B2B business, your landing pages are some of the most important on your entire website. Thus, they’re worth going back and optimizing. Track the page loading speed, restructure the content so it’s more easily readable, naturally incorporate target keywords, and optimize around that keyword.
  • Follow technical SEO rules: Although technical SEO is more complex than your basic SEO strategies, you can’t ignore it completely. Technical SEO concerns metadata, your site map, indexation, URL structure, and crawlability. Prioritize each area of your site and you could rise in the ranks.

Content Marketing

The next B2B digital marketing service to home in on is content marketing

According to Ahrefs, as of late 2021, just 10 percent of marketers (in both the B2B and B2C spheres) eschew content marketing. You don’t want to be one of them!

B2B content marketing can increase your brand awareness, strengthen your brand, generate leads, boost conversions, increase customer loyalty, and inspire more sales for your company. 

Creating a content marketing strategy is integral. You can plan what your editorial calendar will look like, determine which types of content best suit your audience and your message, create a workable budget, and discover metrics you can review to decide the success of your campaigns.

While content marketing is a catch-all term that refers to a multitude of content types, as we discussed in a previous post, it’s best for B2B businesses to focus on only some types of content.

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Content Marketing – Here’s what we recommend

  • User-generated content. Although much more known in the B2C sphere, user-generated content can slot into your B2B digital marketing campaign. UGC can include testimonials, guest blogs, and reviews. Sharing UGC content inspires trust in your audience, as it’s a customer advising another customer to use your products or services. 
  • Whitepapers. Totaling no more than eight pages, a whitepaper is a type of long-form content about topics that you cannot write a blog post about sufficiently. Informing your audience about topics and concepts within your industry builds trust and establishes your authority. 
  • Checklists. A handy checklist of the 20 things everyone in your industry needs to know when starting their careers or 10 trends for the 2020s will surely inspire people to read. Plus, checklists make an excellent lead magnet. 
  • Memes. Yes, that’s right, we do recommend memes for B2B industries. Avoid crass memes and always keep them relevant. On top of that, use memes sparingly so as not to alienate your audience. 
  • Infographics. You can take the content of a whitepaper or a top-performing blog post and convert it into an infographic. Infographics are easily read visuals that are also very sharable. If yours goes viral, you can increase your brand reach and possibly your lead gen as well. 
  • eBooks. The B2B market is the perfect place for long-form content such as eBooks. When you have more content than what a whitepaper can contain, it’s worth sitting down and taking the time to write a multi-chaptered eBook. You can share individual chapters as lead magnets. 
  • Case studies. Think back on your biggest wins and then retell them as a case study. Be sure to support your claims with plenty of data such as dollars you saved a customer (or made for them) or the number of customers they earned through working with you. 
  • Videos. We’ll talk more about video marketing on our list of B2B digital marketing services later. For now, know that video is an integral tool in your B2B marketing arsenal. 
  • Blogs. All B2B websites should have a blog. You can use your blog content to inform and educate your audience using short-form content (marketing resource Hook Agency says in 2022, the average blog should be 1,700 to 2,400 words). Post content regularly, target relevant keywords, and cross-post your blog content to your social media accounts.
The copywriter is setting up the email marketing campaign for a b2b business

Email Marketing

Continuing our list of B2B digital marketing services, email marketing is another one that your B2B business cannot forego. 

As we’ve touched on throughout this guide, your B2B website should contain opt-in forms that request the contact information of first-time website visitors. Upon signing up, they’re subscribed to future email correspondence from your company.

This correspondence will include welcome emails, drip emails, and perhaps newsletter content. 

Through email, you can engage with your audience, nurture growing relationships, and keep current customers engaged. 

Here are some B2B email marketing best practices to utilize going forward:

  • Short subject lines are best: A 2020 report from Campaign Monitor recommends subject lines with a character count of 28 to 50 characters max. This allows those who check their emails on mobile devices–which is mostly everyone these days–to see almost all if not the entire subject line.
  • Don’t oversend: You might have leads and customers on the hook now, so to speak, but one of the quickest ways to encourage them to unsubscribe is to bombard them with too many emails. Send no more than five emails a month.
  • No dry content: Although you’re appealing to other businesses rather than consumers, that doesn’t mean you want to send dry, bland email content. Keep your tone conversational and reading your emails will be a joy. 
  • Personalize: A 2020 report on 99Firms found that most B2B marketers–about 80 percent–think that personalization strengthens their customer relationships. Use personalization in your email correspondence whenever you can. 

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Social Media Marketing

Businesses just like those you’re trying to target are on social media, so you should be too. That’s why social media marketing is next on our recommended B2B digital marketing services. 

Determining which social media platforms to focus on should be based on where your audience most gravitates toward. You do want to have a presence across several platforms though, as that’s what your customers will expect of you. 

What kind of content should you share among your B2B audience on social media? Your own blog content, UGC, checklists, and infographics, for sure. 

Don’t just cross-post your content exclusively, though. When you read an article or post that you find insightful, share it with your audience.

You want to give them a positive experience whenever they browse through your social media feed, and sharing informative or educational content is a great way to do that.

Be sure to engage with your audience on social media as much as you can. Respond to comments and messages to bolster your bonds. 

Video Marketing

As we said we would, let’s talk about video marketing as a B2B digital marketing service.

According to marketing resource Axon Garside, more than 80 percent of B2B businesses are currently utilizing video. 

The reason?

It’s been consistently proven that viewers retain more of a message when they view it rather than read it. It’s a difference of 95 percent versus 10 percent, says WordStream.

When producing video content, you must have a plan. Your video content should align with customers at just the stage of the sales funnel they’re in. That will mean producing different types of content to appeal to your audience segments.

Your B2B videos can be educational, informative, or both, such as tutorials. You can use video to establish trust, build credibility, and engage with customers. 

Mediaboom is setting up a PPC campaign for a B2B client

PPC Advertising

The last of the B2B digital marketing services to implement into your campaign is PPC advertising, which is short for pay-per-click ads.

We have a post full of best practices for B2B businesses using PPC ads for the first time. 

Keyword research is integral. The copy of your ad should be highly compelling; and any graphics or images need to captivate attention as well. 

You shouldn’t launch a PPC ad campaign without a corresponding landing page for each product or service you’re promoting. 

Be sure to set an ad spending budget as well. You should dedicate between $9,000 and $10,000 on PPC ads. 

If your B2B business is on the smaller side, you can scale back on your spending, but your ad reach won’t be as far.

The best part about a PPC ad campaign is that it keeps working even when you and your team have long since retired for the day or the week. You’ll generate new traffic to your website, have a full lead gen funnel, and enjoy higher-quality, warmer leads.

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Conclusion 

B2B digital marketing services are a critical part of growing your business. Through the 7 strategies we outlined today, you can increase your brand awareness, strengthen customer relationships, increase lead generation, convert more customers, and boost your sales. Mediaboom is a digital marketing agency that can propel your B2B business to the next level. No matter where in your digital marketing campaign you need assistance, we’re here to help.

B2B Marketing Strategies – 11 Tips to Grow Your Business

Assessing your B2B marketing strategies can extend your reach and generate leads. Check out our 11 Tips for a boomy B2B Marketing Strategy.

Many business owners spend too much time trying to consider which B2B marketing strategies will drive their sales and expand their business.

With such a hyper-competitive market, creating a successful B2B marketing strategy requires taking advantage of a wide variety of competitive strategies.

Let’s dive in and take a look at the eleven fundamental B2B marketing strategies that will help your business generate leads and get ahead. 

#1 Do Your Research

We’d be lying to you if we told you there was a one-size-fits-all approach to B2B marketing strategies. 

Research is the cornerstone of any type of modern marketing. Whether you’re using ultra-detailed studies or carefully-constructed brand research, the right research methods can help you and your business make more informed decisions. Essentially, proper research will help you objectively craft baselines for your strategies that allow you to measure your results.

Conducting research can also help you get to know your customers better.

After all, your business is there to serve the needs of the customer, right?

Market research is such an important tool, giving you insight into how well your business is performing. With well-conducted market research, you can get to know which elements of your business are performing successfully and which elements you may consider altering to better serve your customer.

There have been many studies on the impact of market research and how important it is for firms to systematically conduct research on their own customers and clients. In fact, these businesses can grow up to ten times faster than those that never conduct market research.

Building a high quality website one of the fundamental B2B marketing strategies

#2 Build a High-Quality Website

In the modern world, your business website is one asset you must prioritize. In the past, many marketers believed websites were simply brochures or digital billboards. 

This couldn’t be further from the truth. A high-quality, successful website is the centerpiece of your business’s online presence; it can deliver a rich fountain of information for current and potential customers and showcase your authority in the marketplace.

Without a proper website, you miss out on a crucial visibility tool. Consumers are constantly searching online to find service providers. If you want a chance to win the business of those consumers, they need to be able to find your website. Beyond that, a website is an exhibit of your expertise in the marketplace. 

According to Transaction, 81% of consumers research service providers online before making a final decision, and important statistic to consider whether you’re a B2B or B2C firm.

You must also consider the design of your website. The graphic design of your website will influence the perceptions of your audience. A well-designed website can make your business feel intuitively distinct. We often underappreciate the power of design. It’s so important to keep in mind how important it can be for setting you apart from the competition and conveying your credibility.

Lastly, you want to make sure that your website is usable no matter what device your audience is using. That includes mobile.

So many people conduct business with mobile devices, which is why having a responsive design can allow you to adapt to your user.

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#3 Craft a Consistent Inbound Marketing Plan

One of the best mediums for engaging and converting online leads is inbound marketing

You want to find your target audience to find you if they’re seeking out the products or services that you offer, right?

There were many B2B businesses that implemented inbound marketing strategies prior to the pandemic, many of which were minimally affected by the pandemic. Even through the worst times, they continued seeing leads roll in.

#4 User-Generated Content

User-generated content is a B2B marketing element that is here to stay. 

Part of your B2B marketing strategies  should be sharing user-generated content, as it can save you the valuable time of trying to create your own content. Beyond that, it can help you earn potential customer trust by acting as social proof.

When it comes to marketing on social media, it’s important to tag all platforms. When you abide by this best practice and tag the user that created the content, you can increase your brand awareness and reach new audiences. 

What makes user-generated content so crucial, you ask?

It shows how your products or services can be useful in real-world situations. When creating paid campaigns to showcase to new companies, you can use customer testimonials as a main focal point.

Google Search Console shows the increase in traffic for a B2B business website

#5 Search Engine Optimization

Like we said before, your target audience must be able to find your website for your business to be effective. Search engine optimization (SEO) is the tool for the job.

You might feel like you’re bombarded with the term ‘SEO’ all the time, though it just goes to show how crucial of a piece of the marketing puzzle it is. SEO as a discipline can be quite complex, evolving every single day. But there are two main components you must concern yourself with, including:

  • On-Site SEO
  • Off-Site SEO

On-site SEO makes use of keyword phrases, which help communicate your business’s content to your target audience. Of course, the keyword phrases you’ll use will focus on your products, services, or expertise.

The main goal of on-site SEO is search engine communication. Essentially, you need to let Google and other search engines know the purpose of your website. This way, when a consumer goes hunting for a product or service online, that search engine can deliver more relevant results. 

On the other hand, you have off-site SEO, which is composed of links that direct consumers to your website. These can be guest posts on other online publications or other forms of outside engagement. The goal here is to make your site the authority in your niche. 

When more relevant or authoritative sites link to your website, it can show search engines that you are a credible source of information. In turn, these search engines will bump you up in the rankings. 

Check out our B2B business development article, where we discuss how to target new clients using search engine optimization.

The marketing team is working on the content strategy for the b2b business

#6 Content Marketing

In B2B content marketing, you produce and distribute content to increase traffic, brand awareness, leads, and eventually, sales. There are many forms of content marketing to consider, which is why it’s important to choose the type that works best for your business. 

Some of the best examples of content marketing include:

So why is content marketing such an important tool for B2B companies?

Simply enough, it has an incredible ROI.

Statista data shows that over 30% of marketers consider content marketing to bring in the highest ROI.

With more than 90% of B2B marketing strategies implementing content in some way, it’s easy to see why. 

Many B2B firms use content marketing agencies to help optimize their inbound marketing strategies, which is something you should certainly consider. 

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#7 Marketing Automation & CRM

Businesses that use marketing automation can save a significant amount of time and money.

In essence, marketing automation replaces mundane manual processes with automation using unique technological solutions. With marketing automation, you can create, manage, and measure your campaigns or programs from a single, centralized system.

Of course, picking the right software for marketing automation is crucial, as it has to fit the scale and complexity of your business’s needs.

You should also consider using a Customer Relationship Management System (CRM).

Many businesses use this essential digital marketing solution to track or organize client information and opportunities. CRM can keep you organized and in line with the needs of your customers, regardless of how you expand and grow.

CRM can be as complex as you need to be, collecting information regarding specific customer interactions to synchronize efforts across the spectrum of your business. 

#8 A/B Testing

A/B testing is the process of taking a piece of content and creating two or more versions of it to send out ot your audience. After you’ve released these pieces of content, you can analyze the data to see which of them performed best or increased your KPIs.

The Surprising Power of Online Experiments from Harvard Business Review is a classic article detailing how Microsoft was able to use A/B testing to create massive gains. 

You can test just about anything with A/B testing. Some common cases for A/B testing include ads and landing page design. A few common A/B testing tools include VWO, Google Optimize, and Optimizely.

The ads specialist is building PPC campaigns for his new B2B client

#9 PPC Campaigns

PPC campaigns can help B2B companies capture leads at lightning speeds. Essentially, your target audience is saying, “I need your products or services” when they type keywords into Google. It’s up to you to have those keywords and campaigns lined up so customers have something to click through too when they’re on the hunt. 

Targeting your consumers with a combination of paid and organic outreach is crucial. In doing so, you can increase your visibility on social media platforms and search engines. Visitors that enter a website with a pay-per-click are almost twice as likely to make a purchase compared to those who find themselves on a website organically. 

Some of the most common types of PPC campaigns include:

If it seems like a lot to implement on your own, you may consider working with a PPC ads agency.

#10 Social Media

At this point, do we need any more proof that social media isn’t leaving anytime soon?

For professional service firms, this is especially true. 

Modern consumers often make their way to social media when looking for new service providers. The source of information they can find on social media is often more important than recommendations or referrals. 

In the wake of social media, the way that referrals work has greatly evolved as well. That’s not to say referral marketing is dead, as it’s flourishing more than ever (we’ll get to that soon). However, a recent referral marketing study showed that 17% of expertise-based referrals happen through social media interactions.

In essence, social media can be the catalyst for companies looking to expand their reach and showcase their reputation and expertise to new audiences. 

We like to think of social media as a form of social listening, in which you can monitor the way customers feel about your product and connect with them on deeper levels. It’s a networking opportunity that absolutely cannot be understated. 

A B2B business owner is making some major sales after introducing a referral marketing system

#11 Referral Marketing

Though the nature of referral marketing has greatly evolved in the wake of social media, it is still a crucial element in your B2B marketing strategy. 

When it comes to professional services, referral marketing is an even more important marketing strategy. 

A recent study showed that more than 81% of providers received referrals from non-clients

You might be asking,

Where do these referrals come from?

Most of them are based on the firm’s reputation for their particular sense of authority or expertise. 

When a business uses content marketing as well as the several other important B2B marketing tactics on this list, they can craft a reputation that spreads far and beyond, showing potential clients that they have a specialty in their industry. 

This understanding of expertise can even extend to audiences that have never directly worked with you. With this kind of brand recognition, it becomes that much easier to get referrals, which can lead to sales and new business. 

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Final Thoughts

When it comes to B2B marketing, it’s crucial that you never get too comfortable. When businesses get too comfortable with their current forms of marketing, they hit a standstill.

Instead, you need to consistently assess your B2B marketing strategies, looking for unique ways that you can improve and extend your reach. 
The world of digital marketing is evolving at an accelerated rate. B2B firms that are successful are those that gather data on the way they are performing. Come see how working with a B2B lead generation agency can help you build a better business, and get in touch with us today here at Mediaboom to learn more!