Hotel SEO

Hotel SEO – The Best Tips to Attract More Visitors

By: Frank DePino | October 6, 2021

Introduction

Hey there hotel owners and operators! Coming at you today with the best of the best tips and tricks to using Hotel SEO (what is this? Find out below!), to your unique advantage.

Stop wasting your time using dated methods of attracting more visitors, and start using the best practices in our time to get more people to your hotel than ever before.

In this post, you’ll find the best solutions to the problems that follow:

  • What is SEO?
  • What is Hotel SEO?
  • What is organic traffic?
  • How can organic traffic help your hotel?
  • What is On-Site SEO?
  • What is Off-Site SEO?
  • What is Technical Hotel SEO?
  • What is Content Marketing for Hotel SEO?
  • What is National vs. Local Hospitality SEO?
  • Why is SEO important to implement in your business strategies?
  • Conclusion

What is SEO?

Search engine optimization is simply what “SEO,” stands for. SEO is a set of techniques put into place to ensure that you’re producing the best results possible, in the shortest route.

Many people have thrown around the term before, or perhaps you heard it in a business meeting somewhere.

Either way, search engine optimization is extremely important in growing your business at rapid speeds, and can only be done after thorough research and understanding of what these practices are.

A lot of times most folks will do the bare minimum, and forget about the proper ways of implementing it into their everyday tasks.

Search engine optimization is ongoing, and one of the most helpful things you can do is to take part in increasing the amount of traffic, sales, and leads to your website or company.

Sure, you can probably find some websites out there that go into great detail about how you can be an SEO master in 5 minutes or less, but that’s simply not the case.

Learning how to practice this mastery the right way, will ensure that you have nothing but success to come.

Hotel Marketing

What is Hotel SEO?

Hotel SEO is pretty short and sweet. In particular, it is the search engine optimization of hotel websites, to improve the end goal of attracting more visitors to your webpage.

This is done with the help of mega giants such as Google, crawling your site to see what is relevant information to give to others.

The better search engine optimization you have, the more likely it is to rank higher on search engines such as the one mentioned above, therefore giving you a grade A spot on people’s searches when they’re looking for something in specific.

Getting your website on the 3rd, 4th, or 5th Google page isn’t helpful, whenever there’s better ones for them to offer. Get your SEO done right the first time, and stop stressing about whether or not Google will show you off to who really matters.

What is Organic Traffic?

First off, let’s explain exactly what “organic traffic” is. Organic, or natural traffic, is simply referring to the number of people that are coming to your site directly from their search engine results.

This is the opposite of the paid search engine traffic that may come from using ads, banners, or other sorts of enticements.


Organic traffic is often known as the “better” version of traffic, as this is the crowd that is already actively searching for what you have to offer.

hospitality SEO

How Can Organic Traffic Help Your Hotel?

Hotels can seriously benefit from the best uses of this, because this would decrease the need to pay for ads, therefore increasing your bottom line.

You’ll be able to dedicate more time focusing on the customers that really want to visit with you, and less time on the ones who are just coming to get something for free.

On-Site SEO

1. Keyword Optimization

This means that each and every specific keyword that you’re considering using on your website needs to be thought out in that it is related to your business and helps to pull your customers in.

Keywords need to be relevant and worthy of creating engagement with your potential prospects, so that they are enticed to come to visit your website, therefore attracting them to visit your actual hotel.

2. Title tags, Meta descriptions, Alt tags

A title tag is simply the HTML element that describes the content of your webpage. Its direct job is to tell the search engine and your visitors what they can expect from your content.

Meta descriptions are yet another HTML element that summarizes in a short description the content of your page, which can then be determined by the search engine and your visitors if the information will be or not be beneficial to them.

Alt tags actually have a few different names they can go by. Here they are in list format for easy reading:

  • Alt tags
  • Alt attributes
  • Alt descriptions
  • Alt text (this is the formal name)

Alt tags are an important part of your content because they help search engines, in particular, to see what images are related to your text. This can lead to a positive impact on your page, especially if the content matches the image that you’re applying the alt tags to.

3. Compress Your Images and Video Files

By compressing your images and video files, you are sure to attract more visitors to your site. How?

Because by doing so, will ensure that your website runs smoothly, faster, and without added wait times between pages.

Long wait times can deter a potential customer from looking at your page, leading them to move on to the next hotel.

Not only can squishing your images to the correct size, (in which there are plenty of applications to help you do so), but it can also help create the best quality for the images on your hotel’s website.

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

4. Fix Broken Links and Build High Quality Ones

Making sure that you have no bad links throughout the website is essential to keeping customers coming back. We all know how frustrating it can be whenever there are links listed everywhere and none of them end up working.

Be sure to only build high-quality links across your pages that are both relevant to your information and help your readers. This will build the trust that you desire between potential prospects and your business.

5. Intent Match & Quality

This is often known also as “user intent.” Search intent is the primary goal that a user will have when entering a search into their search engine of choice.

Make sure that you’re creating quality content that is both enticing and engaging to your readers and they will keep coming back for more.

Try reverse engineering the questions asked, by checking Google auto-fill and using this as a good topic for new ideas.

6. E-A-T Content

  • Expertise
  • Authority
  • Trust

This type of content relates to how Google will go about ranking web pages in the search engine results. This acronym is derived from Google’s specific rating guidelines which is designed to establish what it will take to create a high-ranking website.

Does SEO Really Work?

Off-Site SEO

1. Google My Business

With this helpful SEO tactic, you can make sure to put more importance on specific business info, in front of the customers that matter most. Google My Business also helps with local SEO by offering your customers the opportunity to engage with you on a more frequent basis and personal level.

2. Business Listing

Business listing is pretty much a web version of your local Yellow Pages. Each listing will contain a rolodex of companies in order of industry. This will give your users a better experience by allowing them to focus more on the products or services that they’re in search of.

3. Reviews

If you’re looking for a short and simple answer if these are helpful for SEO purposes, then that answer is simply yes. By increasing the amount of Google reviews you have, (and reviews on other websites as well), you’ll be more likely to improve your search rankings and increase your SEO efforts. Reviews made online will show Google that you have great trust gained and good experience with your business.

4. Yelp, Etc.

Let’s look at Yelp like a giant online bulletin board. Instead of collecting reviews from various sources, (which includes social media of all kinds), Yelp focuses on more in-depth reviews from their members. They too have their own algorithm, so feel free to play with keywords and phrases that auto-populate in the search results.

yelp for seo

Technical

1. Sitemap Creation

When you’re looking for new ways to increase Google liking your site more, try creating a sitemap. Sitemaps are used for telling Google how important you think certain pages or other things on your site are, and why this information is valuable to the user.

2. Properly Developed Website/Structure

This is simply referring to the structure of your website. If it’s hard to follow and a bit all over the place, it’s going to be difficult for your user to want to stay on your site. Make sure you’re taking all the necessary steps to create a properly developed site so that you can easily gain and retain potential prospects.

3. User Experience (UX)

When you have a specific understanding of what it is exactly that your users are looking for, you will be able to build a better business and website around that. You’re more likely to attract new visitors when your website itself is user-friendly, therefore leading them to believe that your business is clearly going to be the same kind of experience in real life.

4. Site Speed

This ties into the user experience, meaning that the better your site is running, the more likely the users you receive will want to stay on your site. Make sure you are implementing the best image sizes, links, and content, to keep your site running smoothly and up to date at all times. Feel free to get your site graded on one of the many site speed testers on the web. (This way, you can see what needs to be improved and what is running at its best).

technical seo for hotels

Content Marketing for Hotel SEO

Put simply, content marketing is the creation of content and the distribution of those videos, images, or email newsletters. These are very important to attracting new customers and obtaining their long-term commitment to your hotel.

Make sure to use specific keywords and relevant topics to entice your visitors to come and see you in person. Reverse engineer your content into the terms that are searched for most, and that require the best answers to your user’s questions.

National Vs. Local Hospitality SEO

The key difference between national and local SEO strategies is that local SEO requires trusted locations and reliability. Whereas national is solely concerned with moving more traffic to your website by running through the content that you are releasing.

With local SEO, you will most likely be adding specific information to your website such as an address, phone number, etc. so that you are able to be known and trusted as a local business.

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Why is SEO Important to Implement in Your Business Strategies?

SEO is mega important to improving your business. Make sure you try out these strategies that will be helpful to figuring out what the best form of SEO is for you.

Here’s a seriously great quote from Glassdoor that we’d like to share with you:

“An effective business strategy serves as a blueprint for the different aspects of running your business, from hiring to organizational structure. When the strategy matches the company’s long-term vision, it helps ensure that everyone is working toward the same goals.”

Conclusion

As you can see, SEO is extremely important to add to your business strategies. Keeping up to date with new methods and ways to improve your site is essential to building your hotel website bigger, better, and a stronger online presence.

Stick with the basics and learn the best ways to put your SEO to use. Keeping these tips in mind will only help you to achieve your end goal of attracting more visitors to your hotel website for days and years to come.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.

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