Real Estate Lead Generation Ideas

22 Real Estate Lead Generation Ideas to Boost Your Sales

By: Frank DePino | May 22, 2024

In a field that was valued at $7,063 Billion in 2022, realtors need to get creative with real estate lead generation ideas to stay ahead of the curve. The real estate market is saturated with professionals vying for the same customer pool. However, learning how to generate leads can help distinguish your brand and nudge prospects to choose you over your competitors.

Real estate lead generation needs a clever use of effective marketing tactics in order to attract and convert potential clients into meaningful leads. Leads may be generated using either word-of-mouth referrals or sponsored tactics, and the goal is to deliver genuine value, illustrate why you’re the greatest option for prospective buyers, attract and hold their attention, and seamlessly guide them through the purchasing process. The ultimate goal is to encourage them to make an informed purchase. Real estate lead generation is an essential component of industry success.

We’ve curated a list of some effective and result-oriented real estate lead-generation ideas that will ignite your sales pipeline and get more customers through the door!

The Best 22 Real Estate Lead Generation Ideas For Your Business

Here are some tried-and-tested lead-generation strategies that will deliver measurable results.

1. Create An Engaging Website

Having an internet presence and building your personal brand can be a major boost to your business. Build a powerful and engaging website that puts your portfolio front and center with stunning visuals and ensures a positive user experience. And remember, keep the vocabulary simple to get your message across to the maximum number of people possible.

It’s an easy way to make a great first impression and show off your credibility.

If you don’t know how to elevate your brand, Mediaboom can give your website a revamp, just like we did for Millenium Tower and GFI Partners.

Responsive website design for Millenium Tower, by Mediaboom

2. Implement Search Engine Optimization (SEO)

Did you know 92.96% of global traffic comes from Google? Use that to your advantage.

You want to show prospective sellers/buyers in locations of interest that you’re the top man for the job. So, implementing search engine optimization (SEO) is one of the best real estate lead generation ideas to try.

One of the most effective SEO tips is using keywords smartly. The right keywords can rank you higher on search engines, maybe even at the top of the page! This can enhance your brand visibility in a much more impactful way than organic content. It will further improve the quality and quantity of your traffic, generating real estate leads that can be optimized for conversion.

3. Utilize Social Media Marketing

Few strategies can boost your business like social media marketing. It’s in fact crucial to connect with your customers on their preferred platforms and leverage the user base that has the highest probability of converting into loyal clients: regularly engaging with your target audience will help you build a community that will consistently choose you over your competitors.

Elevate Your Luxury Brand Today

Schedule Your Free Consultation

Seeking to elevate your luxury business? Let Mediaboom guide you. Secure your exclusive, free consultation with our luxury marketing experts today.

4. Utilize Video Marketing

Did you know that a recent survey showed that 3/4th of the participants were more likely to list with real estate agents who use video? Video marketing is one of the best real estate lead generation ideas that is known to deliver results.

With 68% of marketers claiming it gets them better ROI than Google Ads, utilizing video content marketing is a great way to attract prospects while keeping your current clients engaged. Humans, after all, are highly visual creatures, so showing your prospective buyers a property inside and out via a walkthrough helps them envision themselves in the space, thus creating an emotional connection.

A business professional with a focused expression, typing an engaging email for lead generation

5. Utilize Email Marketing

Email marketing is a highly effective form of lead generation when you already know who your target audience is.

A carefully crafted email marketing campaign can help spread the word about your real estate business, increase brand awareness, and drive more traffic to your website. You can also keep users engaged by sharing informational emails on interior decoration or calculating the market value of your property.

This is a simple lead-generating idea but it requires great attention to detail. Contact Mediaboom to take care of that for you.

6. Implement Online Advertising

Online or digital advertising is one of the most effective real estate lead generation ideas to increase brand awareness and get leads fast.

Just make sure you treat your ad like you’d treat your content. This involves customizing it to your target audience — whether it’s home buyers, investors, or “flippers” — and posting it where your target demographic spends most of their time. Don’t forget to include a call-to-action to seal the deal and get a decent ROI even with a tiny budget.

And make sure to keep an eye out for advertising trends to make maximum impact.

GFI Partners has placed a contact form on its website to capture leads

7. Develop A Lead Magnet

A lead magnet compels your site visitors to exchange their contact information in exchange for a free asset. This can be anything from a how-to guide to staging an open house to a house-hunting checklist — anything that provides value will work like a charm.

Lead magnets allow you to demonstrate your expertise while also boosting conversion rates, making them an excellent lead-generation tool.

8. Optimize Your Online Listings

With 90% of home buyers starting their house hunting online, having a visible presence on platforms like Zillow is crucial for generating leads. Having an online listing allows you to tap into warm leads and is the best way to make it big in the real estate industry.

If you’re unsure how to optimize your listings, don’t worry — you can contact Mediaboom for help.

Our expert team will design an appealing listing and help you establish a favorable impression of your business with an attractive description, great reviews, and striking photos. We’ll optimize your listings to highlight your attributes, giving you a leg up over your competitors.

9. Run Targeted Facebook Lead Generation Ads

Facebook has 2.98 billion active monthly users, so if you want to get real estate lead generation ideas — and turn them into leads fast — it is THE platform to dedicate your marketing budget on. It allows you to focus on specific demographics, consumer interests and behaviors, and browsing history so you can deliver highly personalized ads.

Be sure to spruce up realty-tailored Facebooks ads with these must-have elements:

  • A conversational headline that informs rather than sells.
  • A playful visual, like a photo or video, makes the ad super interesting.
  • An attractive CTA that compels people to take action.

Targeted Facebook ads combined with high-quality lead magnets can significantly boost your click-through rates.

Download Our FREE E-Book

10 Website Mistakes Luxury Brands Should Avoid

Does your luxury website include any of these common mistakes? Learn the secrets to driving more traffic to your luxury website, generating more leads, and ultimately increasing sales.

10. Launch a YouTube Channel

Real estate listings with video content attract 400% more inquiries than traditional forms of content. Starting a YouTube channel can be a powerful tool for generating real estate leads that convert.

Here are some types of video content you can use to capture the attention of your target audience:

  • Educational videos on how to buy a house, what to expect at closing, real estate market forecasts in your city, etc.
  • Videos with walkthroughs or drone footage highlight all the best features of the property.
  • Community highlights give an insight into the schools, restaurants, bars, and other places of interest in the area.

11. Host Webinars or Online Events

Webinars and online events are, arguably, one of the best real estate lead-generation ideas to keep an audience engaged. They help you keep your prospects in the loop about the services you offer and allow you to market your listings directly to them.

And by letting your attendees ask you questions in real-time, you also get to build better relationships with potential buyers while strengthening your brand identity!

12. Attend Networking Events

Attending networking events will increase your chances of mingling with those who are house-hunting or know someone who is.

However, if you want to create contacts that lead somewhere, you’ll have to look beyond events full of realtors — try fun and exciting events you’ll actually enjoy, like book reading. And instead of “selling” yourself at these events, be an active participant in the conversation and only introduce yourself when asked with a power-packed answer.

The real estate agent has just formed a partnership with a local business owner

13. Collaborate with Local Businesses

Joining hands with local businesses in the same or adjacent industry as you — think landscapers, contractors, listing agents, decorators — can be a great source of lead generation. It will allow you to tap into the audience of other businesses to promote your services and improve your bottom line.

For example, you can request a local business to refer their clients to you and in turn offer to promote their services when someone does business with you. You can also offer discounts to your clients to incentivize them to follow through with the other business.

14. Utilize Virtual Staging

Staged homes sell 88% faster than their counterparts and for 20% more by allowing prospects to envision what the house looks like. And with virtual staging, your clients don’t even have to visit it in person!

However, not all staged homes will be a hit with your target audience. So, if you want to get value for money and great real estate lead generation ideas let Mediaboom take the lead. We’ll help you virtually stage properties that are just as attractive and appealing as physically staged ones but at a fraction of the cost!

15. Offer Valuable Content Through a Blog

An informative blog that offers solutions to common concerns of buyers and sellers will help create brand awareness and establish you as an authority. It will also increase your visibility in the digital marketing landscape.

Here are some great ideas to try:

  • A guide to buying your first home
  • Housing trends
  • Local zoning changes
  • Mortgage rates
  • Lifestyle posts

Make sure your marketing strategy focuses on keyword research as it can help your business stand out and generate more traffic.

16. Leverage Customer Testimonials

The latest consumer survey revealed that 49% of people trust reviews as much as personal recommendations.

That’s because it’s a type of social proof that gives credibility to your business.

So, if you want to build trust and credibility, bank on the power of testimonials. Display reviews and testimonials on the landing page to hook your audience, and you can even add case studies to build brand awareness and convert more prospects into paying customers. This is one of the most useful real estate lead generation ideas out there.

17. Offer Free Consultations

By offering free consultations, you bring new clients in, so it acts like a lead magnet. It allows people already in the buying/renting cycle to engage directly with your business and benefit from your expertise without the monetary barrier holding them back.

It presents the perfect opportunity to build relationships with your prospects and give them the push they need to convert a “maybe” into a resounding “YES”!

The real estate agent is hosting a podcast to try and get more leads

18. Host a Podcast

The number of weekly podcast listeners in 2023 reached 90 million in the US alone — think of the impact it can pack on a global scale! Use your expertise as a realtor to carve yourself a slice of the popularity pie by giving your audience access to valuable information, such as:

  • Green building practices and other sustainable initiatives in real estate.
  • Improvements or developments in the city and how it impacts the residents.
  • Home improvement ideas backed by stories from homeowners.
  • Tips for managing rental properties and creating attractive leases.

Showing how to navigate the tricky waters of the real estate industry draws people in, motivates them to act, and establishes your reputation. Hosting a podcast could also turn out to be one of the more effective real estate lead-generation ideas today.

19. Implement Retargeting Campaigns

Retargeting campaigns target bounced traffic — people who have already visited real estate websites and indicated an interest in the services but have never taken the plunge. Retargeting ads are one of the best ad types to experiment with, as they can perform 10x better than a regular ad (display).

For example, you can use Facebook ads to introduce new properties in your portfolio and showcase your most popular offerings, keeping your business on top of prospects’ minds.

If you want to further explore this option, contact Mediaboom to see whether this marketing strategy is for you.

20. Conduct Targeted Direct Mail Campaigns

Targeted direct mail campaigns, such as brochures and postcards, are powerful promotional tools that allow you to reach your ideal customers.

This marketing strategy is well-received, with 90% of people (millennials) saying they find it reliable. It’s one of the best real estate lead-generation ideas to spread brand awareness and persuade the recipient to take the desired action.

21. Create Local Community Partnerships

As a realtor, it’s important that you have a network outside your industry. Take the time to meet and connect with the people in your community and connect with local businesses.

Get familiar with the problems and work together to dissolve their pain points to create goodwill and acceptance. It will establish you as a valuable touchpoint and an authority, so if someone in the community needs real estate services, they’ll reach out to you.

22. Implement Referral Programs

Referred customers tend to be approximately 25% more profitable and have a 37% higher retention rate.

And the best thing is that you don’t need a referral program to tap into this — simply offer stellar services and let your work do the talking!

Here’s an idea: Host a housewarming event when your client closes the home. It will help them associate you with one of the best memories of their lives and anchorage them to promote your business to their friends and family.

Elevate Your Luxury Brand Today

Schedule Your Free Consultation

Seeking to elevate your luxury business? Let Mediaboom guide you. Secure your exclusive, free consultation with our luxury marketing experts today.

Hire A Real Estate Agency To Witness Top-Tier Growth

Real estate lead generation ideas can help you distinguish and promote your business, translating to significant profits.

But lead generation can be a tricky area to work through. Eliminate the guesswork with Mediaboom.

Our experts will use research-based lead generation strategies to generate tons of traffic to your real estate websites and help you connect with your target audience to make better sales.

To know how reach out to us today!

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals, building the most effective marketing and advertising solutions for its clients.


Let's discuss how we can help your brand get results.

Schedule Your Free Consultation

Copyright 2020 Mediaboom. All Rights Reserved.