Real Estate Website Design

Real Estate Website Design – 50 Great Examples 

By: Frank DePino | September 9, 2024

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In 2024, an effective real estate website design is more critical than ever and a compelling first impression can significantly boost lead generation.

For example, throughout 2023, Zillow was the most popular real estate website in the U.S., attracting about 57 million visits per month—substantially more than its competitors, with Realtor.com receiving around 30 million monthly visits and Trulia about 10 million.

An optimized design simplifies property listings, enhances customer interactions, and strengthens brand identity. Essential features—such as responsive design, SEO, intuitive search functions, and integrated maps—ensure a seamless user experience, driving both engagement and business growth.

This comprehensive guide will first showcase 50 expertly curated website examples and then delve into the seven essential elements that make a real estate website stand out.

1. Millennium Tower

The Millennium Tower home page has a video background, emphasizing the professionalism of the real estate company.




As a stunning masterpiece of sculptured glass, Millennium Tower mirrors the varied luminosity of the San Francisco Bay, enhancing the city’s skyline. The 60-story tower has emerged as an emblem of residential opulence in the Bay Area.

Mediaboom’s bespoke design for the Millennium Tower website immerses visitors into the life of luxury at San Francisco’s premier residence.

The site vividly captures the tower’s stunning aesthetics and exclusive amenities through striking photos and videos. It provides an enticing taste of the exquisite dining at International Smoke and insights into Privé, the tower’s unique social experience.

2. GFI Partners

GFI Partners has a very professional real estate design. A background video is placed on the home page welcoming its visitors




Established in 1997, GFI Partners is a comprehensive real estate consultancy located in Boston, Massachusetts. It has effectively overseen the acquisition, development, and permitting of projects across the United States.

The GFI Partners website, meticulously crafted by Mediaboom, radiates an air of sophistication and modernity, standing apart in the commercial real estate landscape. It showcases GFI’s extensive portfolio of commercial and residential properties, mirroring their unique blend of investment banking and asset management expertise.

Every element, from its striking imagery to responsive development, is tailored to reflect GFI’s diversity and distinctiveness. This is not just a website, it’s a vivid testament to GFI Partners’ ambition and caliber in the realm of property finance and development.

This is commercial real estate web design elevated to an art form.

Contact now Mediaboom to develop your professional real estate website design!

3. Saba Stones

Prominent image showcasing a property constructed by Saba Stones, a general contractor and construction management team.




Saba Stones is a general contractor and construction management company.

Right off the bat, you’ll notice that the website grabs your attention with a large typeface and a full-sized image of a property the team built.

You can get a glimpse of the company services right on the homepage and dig deeper into any service with clear navigation at the top.

4. Edifis

Visually appealing website design of Edifis, a real estate development firm, optimized for both desktop and mobile browsing.




The real estate development firm Edifis has an appealing website that’s as enjoyable to browse on a desktop as on a mobile.

Animated elements translate perfectly on a smartphone, and a dropdown menu, denoted as three lines, is easily accessible.

This is a real estate website design done right.

5. Le Mont

Immersive full-screen video carousel on Le Mont's website, showcasing the vibrant city life of Montreal.




Le Mont’s website pulls you right into Montreal city life, giving you a rich glimpse with a full-screen video carousel.

You can instantly browse available units or learn more about the neighborhood and all the charms and wonders it holds.

Never has a city been better embodied into a website than with Le Mont.

The contact information above the fold takes you to a page to book a call, and a quick scroll down from there reveals all of Le Mont’s contact information so you can sign up for their email list or call them directly. 

6. Compass

The homepage of Compass website functions as a search engine, allowing users to search for available properties.




Does real estate website design always have to focus so much on digital marketing and SEO elements? Not exclusively.

The Compass website gets down to brass tacks, as its homepage operates as a search engine for the properties this real estate firm has available.

Reviewing the Compass sitemap reveals a landing page for each major neighborhood in the states it serves. 

7. Rapleys

Eye-catching and contrasting blue blocks on Rapleys' real estate website, creating a visually captivating design




Bright, bold, and colorful wins the day with Rapleys’ real estate website design.

The use of contrasting blue blocks and colorful imagery immediately captivates attention, while trusted and true website features like a search bar and easy-to-use navigation will surely keep leads on the page.

Each menu option has a drop-down that uses more colorful elements, so this sprightly attitude persists across the entire website.

8. Kobu

Stunning full-sized images of breathtaking villas showcased on Kobu's real estate website, offering a visual feast for users.




Kobu is a real estate firm specializing in hotels and properties.

The company knows how to grab a user’s attention by showcasing full-sized images of breathtaking villas with rental information right in the corner. 

The site even displays sold properties, whetting the appetite of an on-the-fence lead and inspiring them to find another property that catches their eye.

9. Caledon Build

Conventional, timberframe, and bone structure properties offered by Caledon Build, showcasing a range of construction options.




Caledon Build offers conventional, timber-frame, and bone structure properties.

If you’re interested in pursuing its services, it explains its process succinctly to inspire business. Smartly, the website segues into a CTA after presenting information on its three-step build process.

The simple web design with a white background and plenty of empty space allows the full-sized photos spread across the website to shine.

10. Ozarch

Ozarch, a Denver architecture firm, proudly presents a collection of its properties on the homepage.




The Denver architecture firm Ozarch is another fine example of real estate website design to emulate.

The site proudly showcases its properties across its homepage.

Although the navigation seems almost too simple, clicking the option marked Menu reveals fuller navigation. 

You can also utilize the search if you know what you’re looking for already. 

11. Forty Ninth Living

Dynamic rotating video carousel on Forty Ninth Living's website, showcasing interiors and exteriors of their properties.




Forty Ninth Living is another website that masters that “slice of life” atmosphere ala Le Mont.

Instead of Montreal though, Forty Ninth focuses on spotlighting the Chilliwack lifestyle, showcasing a rotating video carousel of the interiors and exteriors of its properties.

The contact link right above the fold takes you to a web form to contact a real estate agent and discuss properties. You can even include your projected budget right in the web form.

12. Corespaces

Corespaces - Real estate website design




How do you optimize your website for mobile when you have full-scale images and videos? Take a page out of the Corespaces book.

The images still rotate on a carousel, but you’re also encouraged to scroll with a small portion of text indicating as much.

The navigation menu is another way to get to where you’re looking on this site, even if you never open your computer. The photos are just as poignant and fun on mobile as they’d be on a desktop.

13. Prestige International

Language selection options on Prestige International's website, allowing users to choose their preferred language for a personalized experience.




The Italian real estate firm Prestige International has seven other language options so you can select one that suits your native tongue.

The homepage’s main attraction is a spotlight effect on various properties with scrolling large-scale text. You can search for properties right on the homepage.

Scrolling further lets you learn more about Prestige as you navigate to the company’s services, join the newsletter, or read relevant magazine articles on the firm. 

14. Re/Max

Re/Max's homepage proudly highlighting their recognition as the most trusted real estate agent in America.




Is there a better-known or more illustrious name in real estate than Re/Max? We had to include them in this list of real estate website design examples. 

Re/Max is known for its red, white, and blue color scheme, which it uses demurely on its website.

Its homepage builds trust by immediately mentioning the accolade of being voted the most trusted real estate agent in America. 

The site also features a search bar above the fold and easy-to-use navigation. 

15. Elevation Vancouver

Elevation, a Vancouver design and construction firm, presents a greyscale website design.




The Vancouver design and construction firm Elevation chose a greyscale effect for its website design.

This is the polar opposite of how Re/Max and other more colorful firms handle their homepages, and it goes to show that color is not a requirement.

The monochrome effect looks stately and professional, especially in conjunction with animated navigation bars, full-screen video carousels, and a circular pointer that acts in lieu of the mouse. 

16. HomeServices of America

HomeServices of America's brand logo, featuring an interlocking H and S in dark gray and maroon.




Minneapolis’ own HomeServices of America is an affiliate of Berkshire Hathaway. That information is included in the simple but appealing brand logo, which is an interlocking H and S in dark gray and maroon.

The site uses a color-block effect that’s especially striking given the white background. 

The contact information is right above the fold, with phone numbers for general information or HomeServices in the top right corner above the navigation.

17. Coldwell Banker

Eye-catching full-sized image of a desirable home displayed as the background on Coldwell Banker's real estate website.




Coldwell Banker is another household name in real estate.

That’s why it’s all the more interesting to examine its real estate website design, which the agency keeps very simple.

A full-sized image of an appealing home sits in the background of the central search bar.

Without any navigation to speak of, you can scroll and get the full Coldwell Banker website experience, browsing available listings, connecting with an agent, or obtaining an estimate.

18. Builder PropTech

Striking and vibrant neon green color scheme on PropTech's website, creating a bold and attention-grabbing visual impact.




Wear it loud and wear it proudly. That’s the PropTech way, as its website is a can’t-miss, in-your-face bold neon green.

Once that homepage hue grabs you and pulls you in, the rest of the site has more muted tones, such as navy blue, so you can better pay attention to the text and images. 

This builder property technology firm knows how to attract attention to its events, and with menu options like Agenda and Speakers, it can generate interest right on its website.

19. Forge Partners

Prominent and oversized cursor on Forge Partners' website, adding a unique visual element and grabbing attention.




The first word that comes to mind when looking at the Forge Partners website is “oversized.” It’s oversized everything immediately, from a large cursor to larger-than-life text.

This is sort of like PropTech’s bright homepage in that it serves as a means to grab attention.

Once you begin browsing the website properly, you’ll notice smaller fonts and fewer explosive elements.

That lets you pay attention to the site design, including a concise navigation bar and social links at the bottom. 

20. Base 3

Navigation menu positioned across the top of Base 3's website, offering easy access to different sections.




The Chicago real estate company Base 3 showcases the heart of Chi-Town with a carousel of full-sized videos.

Its navigation is right across the top, with no drop-downs or menus to speak of. The Portfolio section shows you what Base 3 has worked on. 

Each listing includes a large photo, and if you like what you see, you can click on a listing for more information. 

21. Ryan Serhant

Clean and concise website design on Ryan Serhat's real estate broker website.




What if you’re a real estate broker looking to spotlight your services?

You can follow a real estate website design example like Ryan Serhat’s.

The clean, concise website design with animated elements describes Ryan’s expertise and background. 

By clicking Real Estate, you’re redirected to Serhat’s available listings, with a site design that doesn’t even feel like you left the homepage. 

22. Charbonnel Towns

Proud banner on Charbonnel Towns' website, displaying their Project of the Year prize from 2019.




Charbonnel Towns wastes no time establishing trust with its proud banner showcasing its Project of the Year prize from 2019.

The site also establishes a sense of FOMO by mentioning how “precious few homes remain.”

You can take a few minutes to watch the firm’s short film on the homepage or browse the navigation on the left side of the page. 

23. Zillow

Zillow’s modern site with striking hero image, inviting search bar, and vibrant visuals




Zillow’s real estate website design is all about modern simplicity. 

The moment you land on the homepage, you’re greeted by a sleek, intuitive layout that just feels right. The striking hero image paired with an inviting search bar encourages you to dive straight into your property search. 

Smooth navigation options are strategically positioned at the top, guiding users seamlessly through buying, renting, selling, and loan services. 

Plus, personalized recommendations add a touch of sophistication, while vibrant visuals and an orderly interface underscore Zillow’s dedication to a user-centric experience, making every visit a pleasure.

24. Trulia

Trulia’s welcoming site with family image, bold headline, and prominent search bar.




Trulia’s real estate website design feels like a warm welcome home. 

The homepage features a heartwarming image that evokes a sense of family and comfort, paired with a clear and bold headline that beckons users to explore. 

Additionally, the prominent search bar simplifies property searches, while the straightforward navigation offers easy access to buying, renting, and mortgage services. 

Overall, Trulia’s use of vibrant visuals and clean design elements ensures an enjoyable and user-friendly experience, making it easy for visitors to find a place they’ll love to call home.

25. Realtor.com

Realtor.com's trustworthy site with a sunset backdrop and easy-to-navigate search bar




Realtor.com’s real estate website design immediately conveys professionalism and trust. 

The homepage, adorned with a stunning sunset backdrop, sets a serene tone that complements the prominently placed search bar. 

A clear navigation menu at the top provides essential options like buying, selling, renting, and mortgage services, ensuring visitors can find what they need effortlessly.

Below, categorized sections such as new listings and price reductions facilitate quick browsing. 

This well-organized, visually appealing design reinforces Realtor.com’s standing as a reliable platform for both real estate professionals and home seekers.

26. Redfin

Redfin’s elegant site with twilight scene, search bar, and intuitive navigation




Elegance meets functionality in Redfin’s website design. 

The homepage enchants with a beautiful twilight scene, highlighting a prominent search bar that invites users to discover their perfect home. 

Furthermore, intuitive navigation offers clear options for buying, renting, selling, and mortgage services. 

Redfin emphasizes local expertise through engaging visuals and user-friendly elements, allowing visitors to explore luxury homes and real estate services with confidence. 

Ultimately, this thoughtful design ensures that finding a new home is as enjoyable as living in one.

27. Homes.com

Homes.com's site with a luxurious property backdrop and a large, user-friendly search bar.




Homes.com merges modern aesthetics with seamless functionality on its website. 

The homepage, featuring a beautiful property backdrop, entices users to find a home in a neighborhood they love. 

The large, user-friendly search bar invites immediate interaction, while the site’s clean layout and high-quality images enhance the overall browsing experience. 

Trust indicators, such as endorsements from millions of buyers, and easy access to features like neighborhood exploration and school ratings, solidify Homes.com’s reputation as a reliable and appealing platform for home seekers.

28. Century 21

Century 21’s sleek website with search bar, emphasizing local real estate options.




Century 21’s real estate website design effortlessly blends sophistication with usability, welcoming visitors with a sleek, modern aesthetic. 

As you land on the homepage, you’re greeted by a striking and functional design, complete with a prominent search bar that makes finding homes or agents a breeze. 

The bold headlines and minimalist layout enhance readability and navigation, making it a cinch to explore local real estate options. 

By balancing contemporary visuals with practical features, Century 21’s design shows their commitment to helping you discover a home that perfectly fits your lifestyle.

29. Keller Williams Realty

Keller Williams' warm site design with family image and a user-friendly search bar.




Keller Williams Realty’s property website design is all about warmth and approachability. 

Right from the homepage, you’re greeted with a touching family moment that instantly makes you feel at home. The user-friendly search bar is front and center, guiding you effortlessly toward finding your dream home. 

With clear navigation options for buying, renting, and finding agents, your search is smooth and intuitive. 

The minimalist design, combined with professional visuals, ensures a seamless and engaging experience as you explore real estate options with Keller Williams Realty.

30. Better Homes and Gardens Real Estate

A professional real estate agent standing next to a sold sign in front of a beautiful home




Blending warmth with professionalism, Better Homes and Gardens Real Estate’s website invites users with a welcoming homepage image and a clear headline, “Find Your Home.” 

The design is both engaging and functional, featuring a prominent search bar that facilitates easy property searches.

Navigation is intuitive, providing clear options to explore homes, agents, and offices. 

The vibrant visuals and clean, organized layout make it simple for users to find relevant information and connect with this trusted brand for their real estate needs.

31. RealtyTrac

RealtyTrac's real estate website design featuring foreclosure listings and great deals.




RealtyTrac’s real estate website design stands out with its clean and user-friendly interface. 

The homepage features an inviting backdrop of charming homes, immediately engaging visitors with a search bar and the bold statement, “Find Great Deals in Real Estate.” 

Easy navigation options are provided for exploring properties for sale, foreclosures, recently sold homes, and valuable resources. 

The design is straightforward and efficient, ensuring that both real estate investors and home buyers can find exactly what they need with minimal effort. 

32. Sotheby’s International Realty

Sotheby’s site with luxurious design, high-quality visuals, and a refined search bar.




Sotheby’s International Realty sets the bar high with its website design, exuding elegance through a sophisticated color scheme and high-quality visuals. 

As soon as visitors land on the homepage, they’re greeted with a clear message: “Find a home that suits your lifestyle.” 

The website is not just visually appealing but also highly functional. A refined search bar and intuitive navigation options make it easy for visitors to find exactly what they’re looking for. 

Moreover, the sleek fonts and organized layout reflect Sotheby’s dedication to excellence in real estate website design. 

33. Berkshire Hathaway HomeServices

Real estate website design with a beautiful home backdrop and prominent search bar for Berkshire Hathaway HomeServices




Berkshire Hathaway HomeServices’ website design exudes sophistication and warmth, immediately drawing users in with a beautiful home backdrop. 

The clear and confident headline, “Our network knows great homes,” establishes trust and sets an inviting tone. 

A prominently placed search bar facilitates easy navigation for finding homes, agents, and offices. The top menu provides straightforward access to essential services like buying, selling, and exploring properties. 

Balancing elegance with functionality, the visually appealing layout ensures users can effortlessly explore and find their next dream home through a trusted network.

34. HomeFinder

HomeFinder UK's real estate website design focused on social housing solutions.




HomeFinder’s real estate website design warmly welcomes visitors with a touching image of a mother and child. 

The prominent headline, “Find a new home and make a fresh start,” immediately resonates with users. 

The homepage features a clear call to action with buttons for finding a property and learning how it works.

The overall design is engaging and supportive, making HomeFinder an inviting platform for those seeking permanent social housing solutions.

35. Apartment List

Apartment List's real estate website design with a rental matchmaker interface.




Apartment List’s real estate website design stands out with its vibrant and user-friendly interface. 

The homepage features a bold, purple background with engaging visuals, highlighting its unique “Rental Matchmaker” service. 

The search bar is prominently displayed, making it easy for users to start their apartment hunt. 

The website offers clear navigation to various rental tools, properties for rent, and management options, ensuring a seamless experience for visitors. 

This modern design effectively connects users with the best rental options available.

36. Douglas Elliman 

Real estate website design featuring a luxury property and detailed search options for Douglas Elliman




Douglas Elliman’s website combines elegance with user-friendliness, beginning with a striking property as the hero image. 

The clear and prominent search bar allows for detailed property searches by location, address, zip, or agent. 

Additionally, the navigation menu provides seamless access to services such as buying, renting, selling, and exploring new developments. 

High-quality visuals and a refined layout further enhance the browsing experience, reflecting Douglas Elliman’s dedication to delivering a premium real estate website design service.

37. Corcoran Group

Real estate website design highlighting a unique illustration with a clear headline for Corcoran Group




Corcoran Group’s website catches the eye with its artistic and inviting design, highlighted by a unique illustration that sets a warm and welcoming tone. 

As soon as visitors arrive, they’re greeted with the clear invitation, “Make yourself at home,” which resonates immediately. A prominently featured search bar makes it simple to search for properties by location, address, ZIP, or property ID.

The site’s organization ensures easy access to buying, renting, selling, and exploring new developments, reflecting Corcoran’s dedication to enhancing the real estate experience. 

Their creative and user-friendly approach makes navigating the site enjoyable and ensures accessibility for all users.

38. Weichert Realtors

Real estate website design with vibrant layout and call to action 'The time to sell is now!' for Weichert Realtors.




Weichert Realtors’ website grabs attention with vibrant colors and engaging visuals. 

The bold call to action, “The time to sell is now!” immediately draws users in, setting an energetic tone from the start. Finding properties is made simple with an easily accessible search bar where users can input city, address, or ZIP code.

Additionally, highlighting recent listings and price reductions keeps users informed and engaged, while the clean, modern layout with bright accents ensures a visually appealing and user-friendly experience throughout. 

This approach reflects Weichert Realtors’ commitment to providing a dynamic and accessible platform for buying, selling, and renting properties.

39. ERA Real Estate

Real estate website design with stylish interior backdrop and prominent search bar for ERA Real Estate




ERA Real Estate’s website creates a modern and welcoming ambiance right from the start. The stylish interior design serves as a warm backdrop, perfectly complementing the clear headline, “Find your home.”

Visitors are immediately drawn in by the prominently displayed search bar, which makes property searches effortless. 

High-quality visuals and a clean layout further enhance the user experience, simplifying the process for visitors to explore and discover their ideal home through ERA’s platform. 

This emphasis on usability and aesthetic appeal underscores ERA Real Estate’s commitment to engaging users effectively.

40. ZipRealty

Real estate website design featuring a serene coastal property with search bar for ZipRealty




ZipRealty’s website exudes sleek professionalism, featuring a serene coastal property backdrop that immediately sets a tranquil tone. 

The headline, “SELL – RENT – MANAGEMENT,” succinctly outlines its core services, inviting visitors to explore further. A prominently placed search bar facilitates easy property searches categorized by address, city, or neighborhood.

Emphasizing a minimalist design approach, the website prioritizes user-friendly features, making it an efficient tool for clients seeking personalized real estate website design advice and services. 

This focus on simplicity and functionality underscores ZipRealty’s commitment to engaging users effectively.

41. Realty ONE Group

Real estate website design with a bold black and gold color scheme and multimedia content for Realty ONE Group




Realty ONE Group’s website blends modern sophistication with bold branding, featuring a black and gold color scheme that reinforces its identity as the “UNBrokerage.” 

Moreover, the homepage features dynamic multimedia content, including videos and interactive elements, emphasizing the company’s innovative approach.

Intuitive navigation sections like “Find a ONE,” “Story of ONE,” and “Join the ONE” facilitate easy exploration of services, company culture, and success stories. 

This design merges striking aesthetics with seamless functionality, ensuring a captivating user experience.

42. Windermere Real Estate

Real estate website design with a warm, inviting image of a father and child and search bar for Windermere Real Estate




Windermere Real Estate’s website creates a cozy and inviting atmosphere, focusing on the heartfelt essence of home. 

The homepage features a touching image of a father feeding his baby, paired with the tagline, “It’s more than a home. It’s where your future awaits.” This emotional scene sets the tone for a journey beyond simple property listings.

Navigating the site is straightforward with clean navigation, a prominent search bar, and direct call-to-action buttons for finding homes and connecting with agents. 

Windermere blends emotional appeal with practical efficiency, making it a standout in real estate web design—a perfect blend of comfort and convenience online.

43. Howard Hanna

Howard Hanna homepage with tagline Home Happens Here and search ba




Howard Hanna’s website exudes a family-centric and community-oriented vibe, epitomized by the tagline “Home Happens Here.” 

Moreover, the homepage features a heartwarming image of children playing, fostering a sense of warmth and belonging.

With a prominent search bar and clear call-to-action buttons for buying and selling homes, navigating the site is effortless. Additionally, the green and white color scheme reinforces the brand’s identity. 

The user-friendly layout and advanced search options cater to diverse needs, ensuring a practical and inviting platform for property searches. It’s like finding the perfect neighborhood where every click feels like coming home.

44. JP & Associates 

JP & Associates homepage featuring their extensive network and property search bar




JP & Associates REALTORS (JPAR) website stands out with its extensive network, spanning over 75 locations across 30 states and boasting a team of more than 3,500 agents. 

Additionally, the homepage sports a professional and modern design, set against a dark background featuring a map showcasing their nationwide presence.

Facilitating seamless property searches, the site’s functionality is enhanced without overt mentions. Moreover, emphasizing their growth, industry influence, and partnerships, the hashtag #JPARNATION captures their dynamic approach. 

The sleek and professional design caters to diverse clients, highlighting their robust network and leadership in the real estate industry.

45. First Team Real Estate

First Team Real Estate homepage with team photo and slogan about building dreams




First Team Real Estate’s website exudes a welcoming and professional atmosphere. The homepage showcases a vibrant team photo accompanied by the slogan “You Dream It. 

We Help You Build It.,” highlighting their customer-centric approach. A video section underscores their 48-year legacy of excellence with company achievements and testimonials. 

The clean, modern design, with easy navigation options for home searches and buying and selling services, effectively conveys their commitment to customer satisfaction and extensive experience in the real estate market.

46. United Real Estate

United Real Estate homepage with Find Your Freedom slogan and search options




United Real Estate’s website boasts a sleek and modern design, showcasing a variety of property listings through high-quality images. 

The homepage is centered around their empowering slogan, “Find Your Freedom,” aimed at guiding clients towards achieving their real estate ambitions.

A prominently displayed search bar on the website allows users to explore properties by city, county, postal code, or keyword, with added functionalities for nearby searches and property types. 

The professional and user-friendly layout reflects United Real Estate’s dedication to offering comprehensive real estate services, making it easy for visitors to navigate and find their ideal property.

47. Real Living Real Estate

Real Living Real Estate homepage with search bar and lifestyle advisors message




Real Living Real Estate’s website caters to lifestyle-focused real estate services, embodying the ethos of “The Home of Lifestyle Advisors.” With a stylish, modern interior backdrop on the homepage that reinforces the brand’s sophisticated image, the site sets a welcoming tone.

For property searches, users can easily locate listings by entering city or ZIP code. The layout maintains a clean and organized structure, offering intuitive navigation options for exploring properties, connecting with agents, and accessing other services.

This design seamlessly blends elegance with functionality, ensuring a user-friendly and engaging experience that underscores Real Living Real Estate’s dedication to personalized real estate solutions.

48. NextHome

NextHome homepage with a welcoming message and search bar for agents and offices




NextHome’s website greets visitors with a serene image of a well-maintained home surrounded by lush greenery, creating a sense of tranquility and comfort. 

The homepage prominently displays the welcoming message, “Welcome. Home.” This is followed by a prompt to find an agent or office nearby, ensuring user-friendliness and straightforward navigation.

In addition, the central search bar, highlighted in orange, draws attention and facilitates easy input of search criteria such as name, city, or ZIP. The top navigation menu offers quick access to essential sections like search, franchising, agent careers, news, team, and contact information.

Overall, the design is modern, simple, and effective, aligning well with NextHome’s brand identity as a welcoming and accessible real estate service provider.

49. Fathom Realty

Fathom Realty homepage showcasing a search bar for finding homes and agents




Fathom Realty’s website resonates with trust and reliability, setting the stage through its engaging and professional homepage. 

An image of a confident real estate agent standing beside a “SOLD” sign in front of a picturesque house communicates success and expertise.

The primary call to action, “Find Your Home,” takes center stage, guiding users seamlessly to explore homes, connect with agents, or locate offices effortlessly. Positioned centrally, the search bar simplifies the process by allowing users to input city, address, or ZIP code with ease.

Embracing a clean and contemporary design, complemented by the esteemed Fathom Realty brand, the website creates an inviting atmosphere that assures visitors of competent service tailored to their needs.

50. eXp Realty

eXp Realty homepage with bold move message and real estate professionals




eXp Realty’s homepage design reflects a dynamic and forward-thinking approach to real estate. 

The bold headline “Make Bold Moves with eXp” immediately captures attention, encouraging visitors to think ambitiously about their real estate journey. 

The prominently placed search bar invites users to easily find their desired location, enhancing user experience with its straightforward functionality. 

An accompanying image of smiling professionals signifies a welcoming and supportive atmosphere, suggesting a seamless and positive experience for clients.

Overall, the clean, modern layout and the professional yet friendly imagery effectively communicate eXp Realty’s commitment to innovative and client-centric service.

7 Key Elements for an Effective Real Estate Website Design

How do you build a strong website for your real estate firm? Here are the elements your site must have to attract leads, differentiate yourself from the competition, and drive future business.

1. Responsive Design

The real estate industry is all about helping the customer. Your website should do that from the moment a lead or customer lands on your website by focusing on a responsive design.

According to digital marketing agency InFront Webworks, 94 percent of audiences will judge a website based on whether it has a responsive web design, so don’t forego this element. 

Testimonials build trust, demonstrate customer satisfaction, and can significantly enhance your business reputation

2. Testimonials and Reviews

How do you inspire trust in your real estate business? By peppering your website with reviews and testimonials. Online business mentor Luisa Zhou states that 95 percent of customers in 2023 use reviews to inform their purchasing decisions . That’s almost all customers. 

If you don’t have any reviews or testimonials for your real estate business, message your latest customers and ask if they would leave a review. You might incentivize them to take action by offering a discount or exclusive offer.

SEO graphic. SEO boosts website visibility, drives targeted traffic, increases credibility, and is crucial for online business growth.

3. SEO Elements

Even if you design the perfect real estate website, without SEO, no one will see it. 

You should have researched keywords your audience searches for and splash them across your website (naturally, no keyword stuffing). Write meta descriptions, optimize your images with alt tags, and test your site’s loading speed. 

Real estate businesses benefit especially well from local SEO. This guide to local SEO describes 14 strategies realtors need to rank.

4. Mobile Optimization

A whopping 92.3 percent of people who go online use their phones to do so in 2023, notes Exploding Topics. 

If your site isn’t mobile-ready with a layout that translates to smartphone users, you will miss out on huge swathes of your audience. 

5. Contact Information and Forms

The goal of your real estate website design is to inspire action. Leads might wish to contact you or sign up for your email newsletter. Make it as easy as possible with clear contact information across your homepage.

Create a contact page where you share the relevant information again, from social media handles to phone numbers and email addresses. Include a contact form so those who prefer to reach out to you directly have the option. 

Forms comprise up to 50 percent of leads for some marketing businesses according to WPForms. Your real estate firm could see an influx of leads through forms.  

6. Listings and Guides

A real estate website should always showcase listings of what’s available. This saves the user a click, and they won’t venture to the competition to see what’s for sale in their neighborhood. 

Include full-scale photos and videos to make each property more tantalizing and write optimized copy. Interweave some storytelling into the history of the property, as interested buyers always want to learn more. 

7. Advanced Search

A user might arrive on your website looking for a specific property or wishing to browse for a certain location. The best real estate website design includes an advanced search function baked into the navigation for just these purposes.

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By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals, building the most effective marketing and advertising solutions for its clients.

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