Launching a New Brand

Project Overview

Working closely with the Hughes Marino marketing team, Mediaboom designed and developed a brand new website for HM Life Science. The new website speaks directly to their target audience, life science companies seeking a bespoke, tailored experience from HM’s team of world-class real estate brokers. The website features clean sans-serif fonts, bright and airy photos, and clear calls-to-action.

Our Role:

Strategy
Website
SEO

Overview of the case study of HM Life Science

+32.6%
INCREASE IN ORGANIC TRAFFIC
+2,038.9%
INCREASE IN TOTAL USERS
+67.4%
INCREASE IN ENGAGEMENT TIME

"This is absolutely incredible!!!! I’m flat out WOWed! Can’t wait for this all to go public and see the ROI!"...

A HUGE Thank you and shout out to the FANTASTIC marketing team and many others who made this happen!

Broker

HM Life Sciences

CUSTOM WEBSITE

Establishing a Digital Presence

The new website was a crucial piece in the launch of the new HM Life Sciences brand. The new website positioned their brand as the premier life science commercial real estate firm, and will act as the foundation to their digital growth. A large focus of the website was put into designing a friendly user experience that allowed users to easily learn about HM’s experienced team, portfolio of work, and extensive services.

CONTENT STRATEGY & DIRECTION

Highly Targeted Content

As part of the comprehensive strategy phase, Mediaboom worked with HM Life Science to organize the content and pages in order to create a streamlined sitemap. The content is organized to provide the most important information higher up on the page, and with the user having to use the least amount of clicks.