5. Optimize Your Website for SEO
Search engine optimization, or SEO, is a critical element that helps your website and individual pages show up high on relevant searches through Google, Bing, and other search engines. It’s one of the most successful marketing opportunities across industries, but holds a special place for luxury brands.
The more research your audience does, the more likely they’ll be searching for any and all facts related to buying, leasing, or chartering a jet plane. Your goal should be making sure that when they do, your website and its content appears as a resource for them. It subtly increases brand awareness and credibility, so that when they’re ready to buy, they know your name.
SEO is complex. Almost 80 percent of searches go to the top three position, and it takes hard work (and time) to get there. Consider just some of the factors that Google takes into consideration when it dynamically ranks search results:
• Website architecture
• Links to your website
• Website domain security
• User-friendliness for mobile devices
• Content structure
And those are just some of the more than 200 ranking factors. No wonder, then, that getting your website to a top result on a relevant keyword can take months. Still, considering the fact that more than half of your online attention will come from search engines, it pays to invest in finding the right keywords to optimize for, and building your website specifically with rankings for those keywords in mind. For an example of effective SEO, check out these search results of the simple ‘buy a private jet‘ keyword.