Month: May 2023

In a world where consumers are bombarded with endless marketing messages, it’s crucial for businesses to adopt new and innovative ways to capture their attention. And that’s where B2C content marketing comes in!

But what is B2C content marketing, and how can it help you grow your business?

Business-to-consumer (B2C) content marketing is a marketing approach that involves the creation and distribution of content, including social media posts, blogs, videos, and more, to promote products or services directly to individual customers. Its primary goal is to attract, engage, and retain customers by delivering relevant and valuable information that caters to their needs and interests. This technique aims to establish a deeper connection between the business and its target audience, enhance brand awareness, and ultimately drive revenue growth.

Regardless of your business’s size or experience, an effective content marketing plan can make a strong impression on your customers and increase the likelihood of repeat sales.

Read this guide to discover how B2C content marketing can help you win the hearts and minds of your customers, and watch your business flourish. 

The Definition Of B2C Content Marketing

B2C content marketing is a marketing approach that concentrates on developing and disseminating worthwhile, pertinent, and captivating content to appeal to and hold onto a particular target consumer audience. This method employs diverse platforms, including social media, blogs, email marketing, and website content, to contact prospective customers and build brand recognition. The material generated is personalized to cater to the requirements, curiosities, and inclinations of the intended audience, with a purpose to enlighten, amuse, and update. The ultimate aim is to foster customer involvement and sales by nurturing trust and demonstrating brand supremacy.

B2C And B2B Content Marketing Differences

B2C and B2B content marketing vary in crucial ways, and comprehending these disparities is necessary for a successful content marketing strategy. 

It frequently relies on emotional appeals and visuals to connect with customers on a personal level, often using social media and partnering with influencers. One classic example of B2C content marketing is Nike’s “Just Do It” campaign. It uses storytelling to inspire and motivate you to pursue your athletic goals. The campaign features famous athletes and encourages you to be the best version of yourself, all while promoting Nike’s brand and products.

On the other hand, B2B content marketing provides detailed information and solutions to business issues and typically adopts a more technical tone. Take HubSpot, for example. They’re a marketing software company that produces a wide range of content, such as blog posts, ebooks, webinars, and whitepapers, all geared towards helping businesses improve their marketing strategies. HubSpot’s content is designed to provide valuable insights and practical tips, positioning the company as a thought leader in the marketing industry.

Therefore, tailoring your content to your audience and using the appropriate platforms and messaging is vital for a successful content marketing campaign that drives business growth.

The 7 Benefits Of A B2C Content Marketing Strategy

From boosting organic traffic to increasing brand awareness, there are various benefits to an effective B2C strategy. Focusing on what’s most important might be difficult, but it becomes easier with time. 

1. Increase Brand Awareness

It’s common for B2C content marketing strategies to have a long-term goal. This is because many consumers won’t buy until they’ve seen your brand for a while and are able to increase trust. 

Companies like Nike have been around for a long time, and almost everyone recognizes their brand. They have built that trust to have long-term consumers. Through brand awareness, sales can increase. 

2. Help The Decision-Making Process

Without proper information, customers won’t make a purchase. 

Through a video, blog post, or social media content, consumers can quickly gather information and decide to buy your product. So, by providing informative and engaging content, B2C content marketing can help to facilitate the decision-making process for consumers. This type of marketing aims to deliver value to the consumer by addressing their pain points, answering their questions, and highlighting the benefits of a product or service. 

By doing so, businesses can build trust with their target audience and increase the likelihood of a purchase. 

3. Boost Organic Traffic

To maximize the effectiveness of your B2C content marketing strategy, it is crucial to prioritize organic traffic generation. Organic traffic not only helps to drive free traffic to your website or social media accounts but also fosters consistent and sustained growth in your audience. As your audience grows, so does the potential for increased sales and revenue over time.

4. Increment the Customer Base

B2C content marketing is a strategic method that aims to expand your customer base and build strong relationships with individual consumers. 

By delivering engaging and relevant content to your target audience, you can establish your brand as a trusted authority, increase customer retention, and drive sustainable growth for your business. 

With a well-planned content marketing strategy in place, you can create a loyal following of repeat customers who will return for more products or services.

5. Gain More Sales

An effective plan for business-to-consumer marketing will help you increase your sales. You’re focused on increasing long-term customers who will continue giving you sales you can rely on. 

As you build brand awareness, more new customers will arrive as well. Focus on providing them with content that solves their pain points and establishes you as an expert in your niche. Each time you write content online, you must remember your buyer persona. 

6. Obtain Customer Loyalty

If you nurture your customer with useful information and not only offers, they will be loyal to your business; you take care of them without trying to sell anything. 

Provide them with information in blog posts and social media that isn’t only geared toward sales. The information should also provide them with helpful information, such as an answer to their pain points. 

7. Improve Customer Experience

Whether you focus on creating B2C content marketing for each stage of the consumer’s journey or building long-term clientele, it helps. 

When you improve the customer experience, you’re more likely to have repeat customers. So besides content marketing, ensuring that you have an easy-to-navigate site helps. 

How To Create The Perfect B2C Content Marketing Strategy

Multiple aspects are required for the perfect strategy. Besides writing high-quality content, you must think about your audience and monitor the results. 

1. Set Up Your Goals

Have clear goals in your B2C content marketing strategy. Whether you want to increase sales, brand awareness, or build your audience. This allows you to focus your resources on the most effective tactics and measure your success along the way. So, take the time to define your goals, identify your target audience, and create content that speaks directly to their needs and interests. 

With a well-planned and executed B2C content marketing strategy, you can establish your brand as a go-to resource for your customers and drive sustainable growth for your business.

2. Define Your Buyer Persona

To effectively engage your ideal customer with your content marketing, it’s crucial to create a buyer persona – a comprehensive profile that represents your target audience based on their demographics, interests, behaviors, and pain points.

By understanding your buyer persona, you can customize your content to meet their specific needs and preferences, and create a more individualized experience that resonates with them. 

Thus, invest the time and effort to research and define your buyer persona, and use it as a guide to develop and execute a content marketing strategy that drives conversions, builds trust, and establishes your brand as a go-to resource for your customers.

3. Look At Your Competitors And Differentiate

To generate compelling content ideas for your B2C marketing strategy, it’s essential to keep an eye on your competitors and learn from their successes and shortcomings. 

Observe their social media posts, blogs, and other content formats to identify gaps that you could fill or areas where you could improve. By doing so, you can gain valuable insights into your target audience’s preferences and needs and develop content that addresses those pain points more effectively. 

Therefore, take the time to conduct thorough research on your competitors, and leverage that knowledge to create content that stands out and drives results.

4. Perfect Your Brand Communication 

How you communicate your brand is just as important as the content. Brand communication can include your tone of voice, font, logo, and colors. Ensure that what you use stays the same across various channels. 

5. Choose Your Channel Of Communication

To effectively communicate with your audience in B2C content marketing, you should choose the right channel of communication that aligns with your message. Determine whether you will be using messaging platforms, email, or another method and ensure that everyone on your team is on board with the chosen channel to avoid confusion or mixed messages.

6. Create a Content Calendar 

To effectively execute your content marketing strategy, it’s crucial to create a content calendar. This allows you to plan and organize your content publishing schedule, including the types of content and where they will be published. In this way, you can ensure that your team is aligned and consistently delivering relevant content to your audience.

7. Publish High-Quality Content 

Publishing high-quality content is crucial for successful B2C content marketing. High-quality content refers to content that is relevant, valuable, and engaging to the target audience. It should provide a solution to their problems, answer their questions, or entertain them. The content should also be well-written, visually appealing, and easy to consume.

8. Support Your Content With Your Assets

Integrating your content across multiple platforms and channels can help to amplify its reach and effectiveness. By leveraging different assets, such as social media posts, blog articles, videos, and more, you can increase the visibility and engagement of your content. This strategy allows you to reach a wider audience, drive more traffic to your website, and ultimately, increase conversions.

9. Track and Monitor Your Results

One of the most important steps is monitoring your results. Whether you run split testing to see what’s most effective with your audience or how much traffic goes to a blog post, monitoring your results is vital. 

Split testing is when you have an identical page/email and change one aspect of it. This could include changing the headline, image, etc. 

10. Improve The Strategy In Its Weak Points

As you monitor your B2C content marketing strategy results, identify the weak points. How can you improve and deliver better results? 

Keep your buyer persona in mind as you determine this. Consider checking out competitors for ideas on improving your content. An agency can also help you improve weak points and stand out. 

The Best 3 Examples Of A B2C Content Marketing Strategy

Hubspot and Instagram provide valuable information to solve specific problems related to hosting/SEO and digital marketing. Amazon publishes many videos and sports content to engage and convince people to subscribe to its Prime Program.

1. Hubspot

Hubspot is one of the most effective CRM tools for businesses. It offers extensive features, customer support, and user feedback. It’s a valuable tool for B2C content marketing strategies that aim to attract and retain customers. With Hubspot, businesses can create targeted campaigns, track customer behavior, and analyze their marketing efforts. Its user-friendly interface and integrations with other tools make it a popular choice for businesses of all sizes.

2. Kinsta

Kinsta is a premium WordPress hosting solution that prioritizes website performance and optimization. With its built-in optimization tools and lightning-fast loading speeds, Kinsta helps businesses provide a seamless user experience to their audience. In addition, Kinsta also offers hassle-free website management features and top-notch customer support, making it a reliable choice for businesses of all sizes. By addressing the pain points of businesses, such as the need for separate performance plugins, Kinsta sets itself apart from other hosting providers in the market.

3. Amazon

The B2C content marketing strategy of Amazon is booming due to its focus on innovation and consumers. It offers its consumers a quick and reliable delivery, various products, and affordable rates. If you have a problem, Amazon quickly provides excellent customer service. They’re constantly evolving and improving their business from the ground up. 

Digital Marketing Services To Boost B2C Content Marketing

Once you have a strategy, hiring services to help accomplish your goals is vital. From video content creation to email marketing, there are various ways to boost your marketing campaign.

1. Keyword Research

Many turn to an agency for B2C content marketing with keyword research. Without keywords that don’t have a high search volume and low competition, it’s harder to stand out. 

Keywords are an excellent way to improve organic (free) traffic through SEO (search engine optimization). SEO is when someone types a keyword into Google, and then they wind up on your page because you have that on your site. 

As time passes, SEO and what Google expects changes, so hiring an agency that’ll keep current with this is vital. A full-service industry can write SEO-optimized content to help your business stand out in the searches. They can also check your website to ensure it’s optimized well to increase engagement in your content. 

2. Blog Post Writing

Writing blog posts is one of the most time-consuming and challenging aspects of any business. In a blog post, you need to not be salesy, keep your buyer persona in mind, keep your brand voice consistent, and answer your customers’ pain points. 

You also need to have a clear and actionable call to action that’ll entice potential consumers to take the next step. That next step could include buying a product, service, or even signing up for your email list. 

An agency will bring the knowledge and expertise necessary to help your business shine. You’ll always look like an expert in your field since they’ll research and learn everything necessary about your business and niche. Without an agency, you risk writing content that might come off as selling or might fall flat without the proper technique. 

Looking to improve your B2C content marketing strategy through SEO?

At Mediaboom, we specialize in crafting high-quality blog posts that are tailored to your business and target audience. Our team of experts will work closely with you to ensure your content is informative, engaging, and drives results. 

Contact us today to learn more about our SEO services and blog post creation and take your content to the next level.

3. Email Marketing Campaign 

An email marketing campaign is an effective way to build long-term customers. Some people might not buy from you until they have brand awareness of your company. 

You build trust with your potential consumers by sending emails over time. They’ll be able to see you as a knowledgeable source on your niche and build trust over time. 

Through building trust, they’ll be more likely to buy from you. They’ll also better recognize your company, have the available information, and feel more comfortable buying your products or services. 

4. Social Media Posts

Attracting attention on social media is essential to stand out online. You need to have a social media presence to get noticed by potential customers.

Different social media channels have their strengths and weaknesses, and you should know which platform works best for your business. At Mediaboom, we can help you determine where your target audience is most active and how to reach them effectively.

5. Video Content Creation

The future is video; stand out in your B2C content marketing by using them. Even if you have a blog, some consumers will prefer video. 

You can include the video in your blog posts to offer your consumers options. It’s also an excellent way to have links back to your site if you have video content on YouTube. 

Get Started With An Agency For B2C Content Marketing

Your business requires much time and patience. You probably don’t have time to focus on learning everything necessary for your digital marketing strategy. Plus, hiring an in-house digital marketer could cost leaps and bounds more than an external agency. 

Save time, and energy, and have deliverable results. You’ll receive top-notch service for everything from copywriting to video content creation. Get effective results that’ll increase brand awareness, sales, and more by contacting us today! 

It’s hard to ignore chatbot marketing these days. Thanks to ChatGPT, chatbots are on the front page of newspapers and at the forefront of marketers’ minds. By 2024, it’s estimated that consumer retail spending from chatbots will reach an impressive $142 billion. 

Learn how you can maximize your business through chatbots and marketing!

What is Chatbot Marketing?

Chatbot Marketing is a digital marketing strategy that uses chatbots, which are computer programs designed to mimic human conversation, interact with customers, and automate customer service, sales, and support. Chatbots can be integrated into various messaging platforms, websites, and mobile applications, allowing businesses to engage with customers in real time, personalize communication, and streamline customer interactions. Companies program chatbots to answer common predefined questions and concerns. Or the chatbot can use artificial intelligence to answer queries. By instantly answering users’ questions, chatbots prevent you from missing another lead again.

So how do chatbots and marketing fit into your business strategy? 

Chatbots for marketing satisfy current customers by moving them down the sales funnel. They can also upsell and nurture new customers as well, increasing engagement and retention, and driving sales by delivering personalized and targeted messaging at scale.

Read on to learn the benefits of using a chatbot.

The benefits of including a chatbot in your marketing strategy

24/7 Availability

Your customer service representatives stop answering questions when they leave for the day at 5 p.m. Chatbots don’t have to log out! No matter what hour your customers are pondering questions, the chatbot is available. In the middle of the night, your chatbot can guide customers toward a purchase or answer their pressing shipping questions.

Cost-Effective

Employing staff to field questions 24/7 would be expensive. Chatbot marketing is an affordable way to keep communication open with your customers. Instead of paying a salary, chatbots are a cost-effective option for maintaining a conversation with customers at all hours. The cost of your chatbot depends on how many integrations you have. Some standard chatbots can cost as little as $100 a month.

Personalization

Personalized messaging impacts a person’s purchasing decisions. Chatbots tailor messages toward the user by using past information about the customer. For example, a chatbot can collect information on a person’s interests. As a result, the chatbot can suggest product recommendations to the customer. Your chatbot can also remember a user’s name or email address to personalize future conversations.

Automation

Chatbot marketing removes tedious and repetitive conversations off your employees’ plates through automation. Chatbots are smart. They recognize conversations and automate logical responses. By recognizing the context and content of the message, the chatbot is programmed to give the right answer every time. Like humans, chatbots even learn from their customers over time!

Lead segmentation

When you receive leads, it’s essential to segment them into where they are in the sales funnel. Chatbots gain crucial lead information about customers. It can tell when a person is gaining awareness of your brand or when they’re ready to convert. By leveraging the power of chatbot marketing, you can use data to properly segment leads for future lead nurturing.

Increase lead and sales

Everyone wants to generate more leads for their business. Chatbot marketing has an exceptional conversion rate. Research shows that 67% of people are more likely to purchase from a business when they use a chatbot. When using a chatbot, ensure that no leads go unanswered. Chatbots also gain useful insight into your customer’s thought processes while they’re getting ready to convert. This information can help you make additional sales in the future.

What types of chatbots exist?

Rule-based chatbot

Rule-based chatbots use dialogue trees with pre-determined rules to communicate with customers. The rules you choose can range from quite basic to complex dialogue trees. The chatbot recognizes communication patterns within the dialogue map. From there, the bot moves the conversation from A to B on the dialogue map. Communication is predictable within this model. However, the chatbot is only prepared for pre-programmed conversations. It cannot recognize scenarios that exist outside of the rules.

AI-Powered Chatbots

AI-Powered Chatbots leverage the power of natural language processing (NLP) and artificial intelligence (AI). These bots can dynamically answer users’ questions. Chatbots using AI pinpoint the text or speech from users to create logical responses. The result is a rather convincing and human-like conversation between chatbot and human. AI chatbots can even ask follow-up questions based on the responses they receive.

Virtual Assistant Chatbots

A virtual assistant chatbot performs many similar tasks to a human virtual assistant. Virtual assistant chatbots talk to customers, make calls, and type information. They can even book meetings and provide reminders. Using NLP and AI, these chatbots for marketing analyze human conversations. Customers may never even know it’s a bot! They engage in a real conversation with a chatbot mimicking a human virtual assistant.

Increase your lead generation through chatbots in 9 steps

1. Set up the goal of the chatbot

The goal will determine how your chatbot interacts with users. A conversion-oriented bot will behave differently than a bot that seeks to educate customers on commonly asked questions.

2. Determine where the chatbot will live

Will the bot only be on your website? Chatbots for marketing can expand to your social media channels and SMS. You can even infuse your chatbot into your email marketing campaigns.

3. Choose the style of chatbot that reflects your brand

A quirky brand might give its chatbot a relevant name. A B2B company might opt for a nameless and professional bot to fit its branding.

4. Create a path of the answers based on user choices

Your chatbot’s answers can derive directly from your FAQ section. For a conversion-oriented bot, these answers will guide a user toward a purchase or membership.

5. Enrich the answers with images, videos, links, and gifs

Customers want a conversational and interactive experience with a chatbot. The use of media helps humanize your chatbot and illustrate complex topics.

6. Include a call to action to capture the email or phone number

Guide your user toward completing a conversion with this clear call to action. This might be making a phone call or filling out a form.

7. Segment new leads based on their choices

As you learn more about your customers, you’ll want to segment them by where they’re at in the sales funnel. Users asking awareness-based questions are in one stage of the purchasing process. Users ready to make a purchase are in another.

8. Track the results of the chatbot performance

Finally, you’ll want to analyze how your chatbot is performing. Dig into your analytics to see how your bot is affecting conversion rates.

9. Introducing a real person

Once you’ve gathered leads and have crucial user information, introduce a real person. A sales representative of your company can reach out to the customer using the information they provided the chatbot.

How to implement a chatbot in social media marketing

You’ve designed your chatbot for your website. Now it’s time to infuse it into your social media marketing strategy. If you use Facebook or Twitter, there are messenger chatbots on their platforms. How you implement this chatbot will depend on your strategy. Maybe you’ll integrate your company’s app through social media to encourage purchases. Or you might set up your chatbot to answer common questions through a messaging app like Facebook or WhatsApp. See the following examples of successful chatbot marketing on social media.

3 Examples of a successful chatbot marketing campaign

1. Decathlon

As Decathlon prepped consumers for their upcoming store, they used a chatbot for marketing on Facebook Messenger to keep in touch with customers. By keeping customers updated on the store opening and signing them up for their loyalty program, they maintained an excellent 41% conversion rate.

2. HelloFresh

HelloFresh put itself on the chatbot marketing map with Freddy Freshbot in 2017. Using Facebook Messenger, Freddy helped guide users through their meal prep questions. He could even set reminders to make the meal-prepping experience seamless and fun.

3. Sephora

Sephora was a pioneer in using chatbot in the makeup industry. Back in 2016, Sephora toyed with appointment setting bots and color matching bots. Since then, Sephora expanded to Kik and Facebook Messenger. The strategy worked, as users engaged with the bot ten times a day once they started a conversation!

The best 3 chatbot marketing tools

1. Manychat

Manychat is a chatbot tool that allows users to create chatbots or use a ready-made template. Link up to social media like Instagram, Facebook Messenger, and WhatsApp. You can also expand to SMS text and integrate into other platforms like MailChimp or Shopify.

2. Tidio

Tidio is designed for small and medium businesses looking for chatbot assistance. Their live chat option is designed for websites. Seamlessly integrate with other tools like WordPress, Shopify, and more.

3. Mobile Monkey

Mobile Monkey is one of several chatbot platforms that combines chatbot technology with your website and social media channels. The service combines the chatbot data for the website and social channels. MobileMonkey holds all your information easily in one platform.

Hire a web agency and boost your marketing with chatbots

Mediaboom can help establish your chatbot marketing strategy.

Contact us to learn more!

Chatbot is not only smart but expected by customers in 2023. Gone are the archaic Dunder Mifflin days with Dwight Schrute. No more beets or Battlestar Galactica. It’s time to automate.

Embrace artificial intelligence to make your customer experience memorable with a chatbot.

If you’re still using a website that looks like it was built in early 2000s, it might be time for revamping your website! In today’s digital age, your website is the first impression that potential customers will have of your business, so ensuring it looks and functions optimally is crucial.

What is a Website Revamp or Redesign?

A website revamp (or website redesign) process involves updating and improving an existing website’s design, layout, content, features, and structure to align with current trends, user needs, business goals, and technological advancements. The process aims to enhance the website’s functionality, user experience, aesthetics, search engine rankings, performance, and mobile-friendliness, with the ultimate goal of creating a more effective online presence that attracts more visitors, generates leads, and drives business growth.

In this guide, we’re going to explore the ins and outs of a standard website redesign and why it’s so important for your business.

What Does a Website Revamp Mean?

Redesigning a website is like a makeover for your online presence.

Think of it as a fresh coat of paint, a new outfit, or a revamped hairstyle – but for your website.

However, a true revamp goes beyond just looking good, as it’s equally important to improve functionality, optimize the user experience, and drive more traffic to your site.

Website Revamp vs. Redesign

When it comes to revitalizing your online presence, you’ll often hear two terms thrown around — website revamp and website redesign.

While they may sound similar, there are key differences between the two. Think of it as the difference between giving your car a tune-up versus buying a brand-new one.

• The first one is like a tune-up, where you make minor updates to improve performance and fix any issues. It’s a good path to take if you want to bring it up to current design standards and improve SEO. Revamps are far more cost-effective and provide quicker turnarounds, great for brands that want to retain site familiarity and user flow with an updated aesthetic.

• On the other hand, redesigning a website is like buying a new car, where you start from scratch and build a whole new website. The scope of work is far greater, as the goal is to make a site that differs completely from your current site. Instead of fixing existing issues, you’re designing your website the right way from the very start. Total redesigns can be great if your site has a poorly designed existing structure or if your brand has changed significantly.
  
• Check out these 11 examples of quality website design.

Know When to Revamp Your Website

Now for the age-old question that keeps business owners up at night — when is it time to give your website a revamp?

Is it when your competitors start sporting sleek new designs or when your bounce rates are higher than the stratosphere?

Unfortunately, there’s no one-size-fits-all answer to this question, as knowing when to revamp your website is a delicate balance of analyzing data, understanding your audience, and recognizing when your website is hindering rather than helping your business.

However, there are a few tell-tale signs you can use look out for when it comes to answering that question.

Read more: Website Maintenance

Decreased Page Views

You just logged in to your website analytics dashboard to find a downward trend in page views.

Suddenly, panic sets in.

However, don’t fret, as it might just be a sign that your website needs a little TLC.

Think about it this way, if your website hasn’t been updated with fresh and relevant content in a while, your visitors will likely lose interest and stop returning to your site. In the same way, if your competitors recently launched newer and more attractive sites with updated content and great user experience, people may be going to their sites instead of yours.

Higher Bounce Rate

The bounce rate is the percentage of visitors who land on your website and then leave without taking any further action, such as clicking through to another page or filling out a form.

A high bounce rate could indicate that people visiting your website aren’t finding what they’re looking for, and that’s a surefire sign that it’s time to revamp.

You can check the Google Analytics report for more information on your bounce rate.

Lower Conversions

Without conversions, your business has nothing to give it life.

Having a high conversion rate is key, whether you’re looking to sell products or get better engagement.

So, naturally, if your website’s conversion rate starts to drop, it might be time for a revamp.

When you see your conversion rate drop, it’s probably a sign that your website isn’t effectively communicating your value proposition. You might be missing out on crucial conversion elements, such as CTAs, social proof, or content that speaks to your target audience.

Outdated Content

They say that content is king and for good reason.

Your website’s content is the backbone of its user experience and can make or break its success.

If the content on your site feels outdated, irrelevant, or stale, your visitors won’t want to engage with it. Ultimately, they’ll leave feeling uninterested in your website and head over to one of your competitor’s sites.

Loss of Ranking on Google

Your Google ranking can make or break your website.

It’ll become pretty clear if your website is ranking well on Google but has started to slip down the search engine results pages that something needs to change.

Getting to the bottom of what that “something” is can be the difficult part. Ranking losses could mean that your website’s content is no longer relevant or that your website’s SEO strategy needs an overhaul.

Find out more about how website design and SEO go hand in hand.

What are the Objectives of a Revamp?

The main objective of a website revamp should be to refresh and revitalize your online presence.

However, underneath the umbrella of these specific objectives lie more nuanced objectives. Let’s look at a few.

• Improve User Experience – Simplify the layout of your site so that it’s easier for people to navigate
• Improve Conversions -Add or optimize conversion elements on your website to boost your sales
• Increase Traffic – Use the latest SEO trends to funnel more people to your website.
• Elevate Branding – Ensuring your website’s design and content are aligned with your brand’s values and aesthetic
• Update Technology – Ensure elements like mobile responsiveness and security are up to date.
• Refresh Content – Keep your website content fresh and relevant so that people want to come back.

Of course, these processes are just the icing on the cake, and many revamp dive deeper, focusing on more complex fixes, such as improving operational efficiency or enhancing accessibility for those with disabilities.

How to Revamp Your Website for SEO and Crush the Competition

Now that you have a better idea of when to revamp your website, let’s look at a few ways you can use SEO best practices to dominate your industry.

Set Your SEO Goals

Many business owners see SEO as a daunting task or dark art.

In reality, however, it’s pretty simple.

Before you dive in and start implementing SEO best practices, you need to set clear goals.

Do you want to increase your website traffic? Improve your search engine rankings? Maybe you want to boost your conversions?

Whatever your goals may be, make sure they’re well-defined before you start revamping your website.

By doing so, you can develop a strategic website optimization plan with YOUR desired outcomes in mind.

Analyze Your Current Website

Before you start slapping SEO-friendly keywords throughout your site, take a moment to analyze the current state of your website.

We’re talking about a deep dive into your website’s performance, traffic, and user behavior.

There are several metrics and key performance indicators to look at, including:

• # of unique visitors
• # of form submissions
• Domain authority
• Bounce rate
• Time on site

With this information in hand, you’ll have a better idea of what’s currently working for you and what you might need to redo.

Identify Articles That Perform Best

The articles on your site that are already performing well are your SEO superheroes —  the ones already bringing in traffic and increasing engagement.

Your website’s analytics data will help you identify top-performing articles. With that data, you’ll have a guide to your website revamp efforts.

Note which of your articles have the most views, shares, or inbound links. Then, take notes of which keywords these articles rank for. Ensure that you protect these articles at all costs during your revamp process, as these are your site’s greatest assets. If not, it could hurt your search rankings.

Refresh Older Content

They say age is just a number, but when it comes to your website’s content, it can make a huge difference in your search engine rankings.

That 2005 article on “The Best Restaurants in Los Angeles” may not be as relevant or engaging as it once was. If not remedied, it can lead to decreased traffic and lower search engine rankings.

Luckily, there’s a solution — refreshing your older content.

There’s no reason you can’t give your website’s timeless classics a makeover. By updating your older content with new information, visuals, and keywords, you can give your website the boost it takes to climb the search engine rankings.

Make sure each of your articles has the right keywords in the right places, including your title, intro paragraph, heading, body, URL, image alt tags, and meta description.

Improve Internal Linking

Internal linking isn’t exactly the most alluring topic when it comes to website revamping for SEO.

But don’t let its lack of glamour fool you, as improving your website’s internal linking structure can have a significant impact on your search engine rankings.

Your internal linking is what guides both users and search engine crawlers to the most important pages on your website. When you strategically link to other relevant pages on your website, you can boost your website’s authority, improve user navigation, and increase the chances of climbing higher in the search results.

We recommend starting with a website audit to identify any missing pages or broken links. Google Search Console and Screaming Frog are two excellent tools to get you started.

Perform Content Pruning

Sometimes in life, less is more.

This is where content pruning is so important.

Content pruning is the process of removing old, outdated, or low-performing content from your website to streamline it and boost your search engine rankings.

Think of it as Marie Kondo-ing your website – keeping only the content that sparks joy (and drives traffic).

However, there are also times when you’ll find pages that aren’t worth deleting, such as those with backlinks. In this case, you can set up 301 redirects, which ensures that any visitors or search engine crawlers that go to your site are redirected to existing content if they end up on a “deleted” page.

Optimize Core Web Vitals

In a nutshell, your core web vitals are a set of metrics that measure the speed, responsiveness, and overall user experience of your website.

For example, if your website takes too long to load or has a frustrating user interface, it’s not going to rank well in search engines.

So, if you want to revamp your website in terms of technical SEO, you must pay attention to your vitals.

Email Sample on Revamp of a Website

Think of your website announcement email as part of your full-fledged site launch. Don’t neglect it!

As with anything else, you need to create buzz for your website before it “hits the market.”

Your email should include five essential elements:

• An engaging subject line
• Copy that emphasizes the benefits of your new site
• High-quality visuals for accompaniment
• Countdown timer
• Pre-test to see how your email looks before it’s sent out

Here’s an example of an email for the launch of a new clothing website:

“It’s the perfect time for site seeing!

We’re relaunching our online shop today and we can’t wait for you to see what our dedicated team has been working on. Come check out our newly revamped website today and get 10% off products plus free shipping for the next 24 hours only!

Our new site offers

• Improved homepage navigation
• Easier and faster checkouts
• An enhanced shopping experience
• Mobile and iPad-friendly interface

*graphic*

Enjoy!”

Conclusion

As you can see, revamping your website is about so much more than just giving it a new coat of paint. Whether your website is suffering from higher bounce rates or outdated content, our team of SEO experts at MediaBoom can help.

Get in touch with us today to see how we can help you revamp your website and take it to the next level!

• Read Also: Luxury Graphic Design – Best Tips for Making Your Logo Shine

Digital advertising continues to gain momentum, with marketing resource Oberlo predicting that companies will spend $626.86 billion worldwide on digital ads in 2023. By 2026, that number is expected to creep up to $835.82 billion. 

What kinds of digital display advertising should your company focus on?

Here are 8 types of digital advertising a campaign must consider:

• Display ads
• Native ads
• Paid search ads
• Retargeting
• Social media ads
• Video ads
• Audio ads
• Mobile ads

This ultimate guide to digital advertising will explain everything you need to know before launching your own campaign, including what it is, how it differs from digital marketing, and more information on the types of digital ads above. We’ll also delve into how digital ads work and how to benefit from them.

What Is Digital Advertising?

Digital advertising can be inbound or outbound, much the same as digital marketing. Inbound methods largely encompass digital display advertising.

Inbound and outbound advertising makes it easy to measure success, such as who clicked on a PPC ad.

Are Digital Marketing and Advertising the Same?

Speaking of digital marketing, is it the same as digital advertising?

The two are disparate but do work in tandem.

An advertising campaign is designed to drive and strengthen brand awareness, introduce a new product or service, and sell existing products and services.

It’s often part of a larger marketing strategy to generate new leads, convert them into customers, encourage their business, and keep them loyal.

Some examples of digital ads that we have yet to mention are:

•  Podcast advertising
• Radio advertising
• Television advertising
• Guerilla advertising (which can be inbound or outbound)

Marketing encompasses these tactics:

• Content marketing
• Email marketing
• Social media marketing
•  Video marketing
• Influencer marketing
• Search engine marketing
•  Affiliate marketing

As you can see, between the types of digital advertising listed above and those from the intro, overlaps exist, but marketing and advertising are still separate elements of one campaign.

The Types of Digital Advertising

Now that you understand the basics of digital ads, let’s delve into the 8 types from the intro.

1. Display Ads

The first type of ad that a digital advertising agency might use is a display ad. This online-based ad can appear on apps and websites.

Display ad media type varies between gifs, videos, and images. You might see one of these ads in a skyscraper, landscape, or square format depending on the type of display ad and the site or app it appears on.

Display ads are a critical part of a digital ad campaign and one of the most common ad types in your arsenal. They appear on third-party websites to generate clicks that redirect the user to your website, usually a landing page for the product or service in the advertisement.

2. Native Ads

The next type of digital ad is the native ad. This type of ad can take on all forms, from visual to text-based ads, promoted posts, social media in-feed content, sponsored content, and more. Native ads appear on apps and websites just like display ads.

However, the primary difference between native and display ads is their design. A native ad blends right into the website or app it appears on. HubSpot reported that people view native ads 53 percent more than banner ads.

3. Search Engine Marketing (Paid Search Advertising)

Although not a native ad, paid search advertising has gotten slick enough that you can easily confuse it for one.

Companies will pay for their ads to appear atop search engine results pages beside organic results. The paid search ad will have small text that reads “ad” to make it clear that what you’re seeing (and possibly clicking) is not an organic result.  

4. Retargeting

Ad retargeting is another digital advertising trick up your sleeve. If you targeted an audience group and they didn’t react as intended (i.e., purchasing your product or service), you can get a second crack at them through retargeting.

A retargeting ad uses pixel code on a website. The code relies on browser cookies to indicate when and where to produce retargeting ads. The result is an ad that seemingly follows the user across the Internet, even on other websites.

According to software resource 99firms, 98 percent of first-time website visitors don’t convert. Retargeting is a chance to reclaim the majority audience.

5. Social Media Ads

Next are social media ads, which appear on all your favorite platforms, including Facebook, Twitter, Instagram, LinkedIn, and more. You can use your business account on any of these social media platforms to launch an ad campaign.

Social media ads come in many formats depending on the platform you choose to advertise on. You can use the classic text ad, a video ad (more on those to come in just a moment), lead form ads, or interactive ads.

The other ad subtypes you can create on social media are collection ads, product ads, carousel ads, and image ads.

You can target the demographic that sees each ad according to the parameters you set on your social media business account. The ads will appear all over social media depending on the subtype you choose.

6. Video Ads

Let’s talk more about video ads, as we promised.

A video ad is one of the hottest types of digital advertising. Explainer video company Explain Ninja writes that video ads can boost organic traffic from SERPS by 157 percent. That’s a tremendous boost!

Here are the subtypes of video ads:

• Interactive video ads that appear in mobile games and other apps; after watching a few seconds of the ad, you can interact, such as trying a portion of a mobile game to inspire downloads.
• Non-overlay ads are a type of non-linear ad format that plays during video content and doesn’t overlay it.
• Overlay ads are also non-linear ads but appear over a video, usually on the bottom. They take up between 10 and 20 percent of a video so you can still watch the video but will clearly see the ad.
• Outstream video ads include in-text ads, in-banner ads, and in-page ads that appear over a video but aren’t videos themselves.
• In-stream video ads follow a linear ad format. They can play before a video (pre-roll ads) like skippable ads, non-skippable ads, and bumper pre-roll ads. In-stream ads can also appear in the middle of a video or afterward.

7. Audio Ads

Podcast listenership is on the rise, so it only makes sense that audio ads would become a more popular part of a digital ad strategy.

Audio ads appear on streaming services and platforms as a commercial break. The duration of the ad is traditionally 15 to 30 seconds, but some audio ads can be longer.

You can target audio ads by platforms like Spotify and Apple Music, or get more specific and target by interest, such as having an ad appear on a specific show or podcast.

8. Mobile Ads

The last type of digital ad we’ll look at is mobile ads.

Mobile advertising occurs exclusively on mobile devices like smartphones, smartwatches, and tablets. It can include banner ads in mobile games or mobile sites, SMS ads, and the aforementioned interactive video ads.

Online business mentor Luisa Zhou shares that mobile ad spending will usurp desktop ad spending in 2023, 51 percent versus 49 percent.

The Benefits of Digital Advertising

Digital advertising services can be highly advantageous. Let’s go over some of the benefits now.

Increases or Strengthens Brand Awareness

A digital ad campaign can be a phenomenal method of debuting a new brand to the masses, reintroducing an existing brand after a period of sagging sales or a rebrand, and strengthening an existing brand.

However, for your ads to perform at their best, you should target the audience who sees them.

Promotes Products and Services

Digital ads also give you a golden opportunity to promote new and ongoing products and services. When a user clicks one of your ads, you can redirect them to a landing page where they can learn more about the product or service and complete a purchase then and there.

Some types of ads even let you shop right through the ad!

Increases Leads

Advertisements remain an optimal channel for increasing leads. While it’s not the only lead gen method your company will rely on, it should produce a consistent influx of leads.

Elevates Conversions

With so many shopping opportunities presented through a digital ad campaign, including second chances at a product or service a potential customer missed, a targeted ad campaign should increase a company’s rate of conversions.

Boosts Sales

Through all the measures above, a company should see a healthy uptick in sales from its digital ad strategy. Digital ads can have a great ROI!

How Does Digital Advertising Work?

You’ve seen the benefits of digital advertising in action, but how exactly does the process work? Here is an overview.

1. Segment Your Audience

The first step in creating a digital ad campaign is splitting your audience by demographics, geographics, and psychographics.

You can use that data to create buyer personas, which amalgamate the top traits of your audience groups. It’s easier for marketers, salespeople, and advertisers to promote products and services to these personas. 

2. Choose Your Goal(s)

What is the goal of your ad campaign? Do you want to increase brand awareness, get more conversions, or generate more leads? Your campaign may have more than one goal, in which case, you’d need a multifaceted advertising campaign to match.

3. Select Your Digital Ad Type

Next, you must choose the type of digital ads you wish to use. Will you focus primarily on social media, SERP ads, or digital display and native ads around the Internet? Perhaps you’ll use mobile ads or audio ads.

You very well might decide that several types of digital ads suit your campaign the most.

4. Establish Your Budget

Digital advertising campaigns rarely come for free. Your company must determine how much you can afford to set aside to make your campaign goals a reality.

5. Create the Ad and Target Its Viewership

With the budget, ad type, and platform decided, now you can create the ad and determine which audience segments you’ll target.

6. Run the Campaign

When everything is ready, it’s time for your campaign to go live.

7. Monitor Results

You can review a slew of advertising metrics to gauge whether your campaign succeeded. We’ll talk a bit later about what those KPIs are.

The Role of Landing Pages in Digital Advertising

Landing pages are an integral part of a digital advertising campaign. As we’ve discussed, many ads redirect users to a landing page when they click.

Your landing pages must be converting machines before your digital ad campaign begins. Here are some best practices to assist with that.

• You must have a landing page for each product or service you sell.
• Make your landing pages SEO-friendly with their own URLs, backlinks, image files, meta descriptions, header tags, and title tags.
• Keep the information on your landing pages up to date.
• Start with the most important information so it’s above the fold.
• Ensure your landing pages load fast, ideally within two seconds.
• Optimize the landing page for mobile.
• Add social proof, like case studies and testimonials.
• Use split testing to create the best landing page.
• Keep copy concise; use short paragraphs!

How to Measure Digital Advertising Effectiveness

You have many measures at your disposal for tracking digital advertising campaign efficacy. The list includes: 

• Clicks
•  Impressions
• Total site traffic, which breaks down traffic by paid search, email, and social traffic
•  Cost per thousand impressions (CPM)
• Bounce rate
• Cost per conversion
• Conversion rate
• Customer lifetime value
• Average cost per acquisition
•  Engaged visit rate
•  Return on advertising spend

Digital Advertising Platforms

The success of your digital display advertising campaign hinges on using the right advertising platform. Here are some options you might consider:

• Adroll
• RevContent
• Bidvertiser
• Taboola
• Outbrain
• LinkedIn Ads
• TikTok Ads
• Snapchat Ads
• Instagram Ads
• Pinterest Ads
• Amazon Ads
• Twitter Ads
• Bing Ads
• Google Ads
• YouTube Ads
• Facebook Ads

Hire a Digital Advertising Agency

Digital ads can achieve your company’s goals in lead generation, conversions, and sales. If you’re struggling to formulate an advertising strategy, count on the pros at Mediaboom.

We’re a digital advertising agency that can help in areas like ad management, media buying, mobile apps, display ads, social ads, PPC, campaign management, and more. Contact us today for more information.