B2B Website Design – 10 Professional Examples
In order to speak to different users at different stages of the buying cycle, you need to create a dynamic B2B website. When done correctly, a successful website will be your #1 sales tool and provide the value (and sales) you need to grow your business.
Below are 10 of the best B2b website designs that do a great job in delivering strong content, useful design ideas, conversion tactics, and more.
1. REPUTATION SQUAD
ReputationSquad website design fits perfectly for the monitoring service company. Their website offers a unique and interactive experience with a one page scroll design and simple animations that keeps the visitor engaged.
2. HIRE LEVEL
HireLevel’s B2B website design uses a bold contrasting color scheme that pulls in the visitor from the start. These contrasting colors help organize the site’s two focuses, people looking for work and workplaces looking for support.
3. ZENDESK
Zendesk gets straight the point with a strong callout to their mission and company with calls-to-actions to get started with their platform. The design for the website is also feels unique with fun graphics, animations and overlapping elements that help add personality to the site.
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4. POWERWEST
Powerwest’s website is clear and informative. They showcase their company well from the start by providing a company overview, services offered and a project section that showcases case studies with a nice callout for their company’s statistics.
5. ROCKA
Rocka’s B2B website design also uses a one page scroll design that utilizes the whole screen for its design. This graphically strong website makes Rocka stand out from their competition and makes visiting their site a whole experience. With their use of bold statements and calls to actions, it encourages the user to explore more of their site.
6. DROPBOX
Dropbox’s business website is simple and straight to the point. They showcase their platform well with informative graphics, plan breakdowns, and another nice touch is their testimonial slideshow that showcases well recognized logos and client statements.
7. BENTOBOX
Bentobox’s website keeps it fun and straightforward by keeping the copy minimal with bold headlines and strong calls to actions. The color scheme is colorful and the touch of textured elements adds a personal charm to their B2B website design.
8. WEWORK
WeWork’s website is kept clean with more of a focus on photography that helps set the environment for their company. They personalize the site for you from the start with a location search engine so you can take a look at what they offer near you.
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9. BLUELEAF
Blueleaf’s website is bright with their use of whitespace and subtle touch of a rainbow gradient to highlight information throughout the site. Their welcome screen instantly sets the tone for the company with powerful messaging and photography that matches their target audience.
10. ADVANCED DYNAMICS
Advanced Dynamics B2B website design uses video a little different by having it play through their company logo. Their branding is strong throughout the site with their brands green used as an accent throughout and their logo used as a graphic element. The website is made even more personal with photography of their employees and company.
Getting Started
Every business has a story to tell, and there’s no better place to do so than on your website.
An effective B2B website design will allow your business to work for you 24/7 365.
Your website acts as the hub of all your marketing and sales efforts – and you will need to continue to build up marketing channels in order to drive traffic to the site. Having a fully optimized and well designed website can make a huge difference in generating more profits for your business.
By: Frank DePino
Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.
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