B2B Website Design – 50 Professional Examples You Must See

B2B website design examples can serve as a checklist for the features your site should have. Your website, if built correctly, can be a lead gen tool, act as a means of conversions, and boost your sales, so its design is important. What is a good website design in the B2B sphere?

B2B website design should focus on the user experience with easy-to-use navigation, appealing but not overpowering use of colors, clear links, CTAs above the fold, and interactive elements that make the site enjoyable to use.

This guide will act as a showcase of the top B2B site examples. Across a variety of industries and fields, we’ll show you what award-winning B2B websites look like so you can capture some magic in a bottle for your own site!

1. REPUTATION SQUAD

ReputationSquad website design fits perfectly for the monitoring service company.

Their website offers a unique and interactive experience with a one page scroll design and simple animations that keeps the visitor engaged.

2. HDA Accounting Group

Working with dental practice owners, HDA Accounting Group’s website makes its audience clear from the moment you land on its homepage.

There, you’re greeted by a scrolling video showing professional dentists at work.

The subtle use of the bright orange hue that’s featured in the HDA logo makes itself apparent in areas like the company’s phone number on the homepage, CTA buttons, title text, and hyperlinks.

3. HIRE LEVEL

HireLevel’s B2B website design uses a bold contrasting color scheme that pulls in the visitor from the start.

These contrasting colors help organize the site’s two focuses, people looking for work and workplaces looking for support.

4. Meraki Global Advisors

A sharp, appealing, and optimized mobile site design makes scrolling through the Meraki Global Advisors website a treat.

The navigation on mobile is different compared to the desktop version, with three horizontal lines taking you to the navigation rather than the scrolling navigation bar found on the desktop version.

Both keep navigation simple for an exemplary user experience.

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5. ZENDESK

Zendesk gets straight the point with a strong callout to their mission and company with calls-to-actions to get started with their platform.

The design for the website is also feels unique with fun graphics, animations and overlapping elements that help add personality to the site.

6. Poly-Med

Producing absorbable polymers, Poly-Med makes its advantages clear right on its homepage as the company presents all the advantages of its customized solutions.

Although bright purple might seem like a jarring color choice, the limited use of the hue on the website keeps its focus concentrated, guiding the eye to important features such as Poly-Med’s phone number or CTA buttons.

7. POWERWEST

Powerwest’s website is clear and informative.

They showcase their company well from the start by providing a company overview, services offered and a project section that showcases case studies with a nice callout for their company’s statistics.

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8. ROCKA

Rocka’s B2B website design also uses a one page scroll design that utilizes the whole screen for its design.

This graphically strong website makes Rocka stand out from their competition and makes visiting their site a whole experience.

With their use of bold statements and calls to actions, it encourages the user to explore more of their site.

9. DROPBOX

Dropbox’s business website is simple and straight to the point.

They showcase their platform well with informative graphics, plan breakdowns, and another nice touch is their testimonial slideshow that showcases well recognized logos and client statements.

10. BENTOBOX

Bentobox’s website keeps it fun and straightforward by keeping the copy minimal with bold headlines and strong calls to actions.

The color scheme is colorful and the touch of textured elements adds a personal charm to their B2B website design.

11. WEWORK

WeWork’s website is kept clean with more of a focus on photography that helps set the environment for their company.

They personalize the site for you from the start with a location search engine so you can take a look at what they offer near you.

12. BLUELEAF

Blueleaf’s website is bright with their use of whitespace and subtle touch of a rainbow gradient to highlight information throughout the site.

Their welcome screen instantly sets the tone for the company with powerful messaging and photography that matches their target audience.

13. ADVANCED DYNAMICS

Advanced Dynamics B2B website design uses video a little different by having it play through their company logo.

Their branding is strong throughout the site with their brands green used as an accent throughout and their logo used as a graphic element.

The website is made even more personal with photography of their employees and company.

14. Martian Labs

Serving as one of the best B2B website examples, the Martian Labs website greets you with a cool animation of a solar system with a message overlaid on top: “Launching B2B brands into hypergrowth.”

The use of bright and vivid colors suits Martian Labs’ M.O., but our favorite part of the site is the link in the navigation menu that says Don’t Hire Martian.

That link name and the contents of the entire page are a great use of reverse psychology that could very well inspire readers to hire the team!

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15. Overpass

If simpler B2B web design is more your style, the next example from Overpass is one to pay attention to.

The site is clean with a white background. Three horizontal lines represent the navigation bar, which does feature some animation when you toggle to it.

Oversized text and clear menu options make the Overpass website not only a smooth browsing experience from your work laptop but when viewed on a smartphone or tablet as well.

16. B2B/2GO

B2B website design is stripped back even more simply through our next example from B2B/2GO.

Inspiring users to try their tool isn’t hard considering how clean this site design is. The B2B/B2GO website combines cartoon elements with blocks and panels, yet the site never feels overwhelming or cluttered due to the plain ivory background.

The use of color is done sparingly but intentionally, especially the green “Request a Demo” CTA button at the top (B2B/2GO’s color scheme is mint green and dark blue).

17. Asana

The project management tool Asana is another on our list of great B2B website examples.

Imagine for a moment that you didn’t know the crux of Asana. Its site takes you through all the basic features in an easy-to-understand, smooth way.

The navigation bar at the top–which blends in with the rest of the site–travels as you scroll so you can always link back to the features or pricing of the tool.

The use of CTA buttons is limited but intentional.

18. 11Sight

Customer engagement and video call platform 11Sight has a website that immediately catches your eye thanks to the bright green gradient that serves as the main color scheme.

Once again, you’ll see traveling navigation that sticks with you throughout your scrolling experience to keep pertinent information at hand.

Animating elements such as menu items that move when you hover over them breathe fresh life into the site as well.

19. Dstillery

B2B website design pillars to emulate are seen through and through on the Dstillery site. The site features a clean layout, scrolling navigation, and even a search bar in the navigation. That’s always an excellent feature to include so site visitors can search for exactly what they want.

Dstillery inspires trust by showing off its laundry list of brand-name clients, uses CTAs effectively (but never excessively), and creates what is overall a very seamless browsing experience.

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20. Slack

Like Asana, Slack is a B2B business tool that needs no introduction. Once you log out of your active Slack profile, you’re greeted by a site that effectively uses a hue we’ll call Slack purple while still maintaining a professional air.

A simple navigation bar across the top, complete with a search feature, also showcases two CTAs. One is purple with white text and reads “Talk to Sales” and the one right beside it is white with purple text and says “Create a New Workspace.”

Both CTA buttons make it clear where clicking them takes you, which leads and customers can always appreciate.

21. Leadinfo

Although maybe not harnessed as much in the B2B sphere, the Leadinfo website wisely uses FOMO on its homepage, warning site visitors that “You lost sales today and didn’t even know it.”

That oversized statement appears on each of its pages on the site. The rest of Leadinfo’s site is about preventing the catastrophic outcome of sales loss through their services, which is quite the clever sales tactic!

The Leadinfo website also benefits from a clean, uncluttered design, above-the-fold CTAs, and traveling navigation. It’s pleasant to use through and through.

22. Acme

One of the best B2B business websites we’re showcasing today is Acme’s, an automation solution for warehouses and industrial companies.

The site design wisely chooses to embrace Acme’s long and storied history, including photos of real Acme workers in their day-to-day lives.

Each page across the site, from Our Partners to News and Contacts features a sepia-toned slideshow of rotating photos that drives home Acme’s unerring dedication to service.

23. Proof Drinks

Proof Drinks’ site is B2B website design at its finest. As you would expect from a food and beverages brand, the site is image-heavy, showcasing the range of Proof’s products nicely.

As each image on the homepage transitions in the carousel, it features an animated effect with rough edges. Those same rough edges appear in images across the site, giving the Proof Drinks website a casual kind of feel.

24. Userback

Userback’s site uses head-turning B2B web design. The homepage is a purple floating grid comprised of dots hovering on a black background. Those design elements expand and change as you scroll while informative text explains Userback’s mission.

The purple and black color scheme–although daring to some B2B companies–works exceptionally well. Shifting from animated elements to simpler blocks and panels also doesn’t create the design whiplash you might have thought it would.

25. Proof

For one of the best B2B about pages on this list, Proof takes the cake.

This global impact intelligence company does get a little wordy on its about page, but the peaceful animated background of a foggy tree line makes the read a more enjoyable one.

Proof also breaks down its values, numbering and sorting them for a more digestible reading experience.

The rest of Proof’s site is just as clean. Kudos to them for maintaining a simple navigation bar considering the sheer number of options within the navigation.

26. Envoy

Envoy’s logo is already an attention-grabbing one, with the O and Y in the word Envoy meant to convey a smiley face. That unique design touch is present throughout the rest of its site, with colorful illustrations drawn in the same vein.

Using Envoy’s website is designed to be easy. The navigation bar travels with you and doesn’t offer many options to prevent first-time site users from becoming overwhelmed. The “Contact Us” CTA blends right into the navigation, which is a smart design element.

27. Packwire

Specializing in custom printed packaging and printed boxes, Packwire can go a little more bright with its B2B website design, and that’s exactly what it did.

The salmon pink background fades into more neutral hues as you travel across the site, but the bright, patterned colors that are Packwire’s products stand out the entire time.

Packwire also chooses an interestingly-worded CTA that simply reads “Do it.” Clicking that link lets you design your own Packwire parcel.

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28. Stord

The old Internet style of Stord’s website is designed to be impactful, and we’d say the company hits the nail right on the head.

From the super-duper oversized use of text on the the homepage to a scrolling news ticker CTA at the top of the page, Stord embraces elements that you simply don’t see in today’s modern websites.

The site is anything but antiquated though, featuring scrolling navigation, great uses of CTAs, 3D graphics, and mobile optimization.

29. Salesforce

Salesforce’s website design captivates visitors with its clean, intuitive interface.

Featuring a bold call-to-action on the homepage, it invites users to start a free trial or watch a demo.

High-quality visuals and vibrant colors highlight key messages, while the straightforward layout ensures seamless navigation.

This user-centric approach exemplifies effective B2B website design, making it easy for clients to find relevant information and engage with Salesforce’s offerings effectively.

30. LinkedIn Sales Solutions

Combining professional aesthetics with user-friendly functionality, LinkedIn Sales Solutions’ website design stands out.

The homepage prominently features a call-to-action for requesting a demo or starting a free trial.

The polished look, created with clean lines and a muted color palette, is complemented by high-quality images and concise text.

The intuitive layout and clear navigation enhance the user experience, making it easy for B2B clients to explore and engage with the content.

31. Adobe Marketo

Adobe Marketo’s sleek, modern website design showcases powerful B2B marketing automation.

The homepage highlights an invitation to watch an overview or take a tour, underscoring a clear call-to-action.

Dynamic graphics and vibrant imagery illustrate key benefits, while a gradient background adds visual appeal.

Intuitive navigation and concise text guide users effortlessly, making it simple to understand and engage with the platform’s offerings.

32. Mailchimp

Mailchimp’s website is clean and engaging, urging visitors to start a free trial with a strong call-to-action on the homepage.

Bold typography and a minimalist color scheme emphasize the key message of turning emails into revenue.

 The intuitive layout, along with strategically placed buttons, guides users seamlessly through the site.

This design emphasizes simplicity and effectiveness, making it easy for businesses to explore Mailchimp’s email marketing solutions, exemplifying effective B2B website design.

33. Hootsuite

Hootsuite’s vibrant and engaging website design is ideal for B2B clients.

The homepage features a limited-time offer prominently, encouraging immediate action. Bold colors and dynamic imagery capture attention, while clear and concise text communicates key benefits.

Interactive elements, such as buttons for starting a free trial, enhance user engagement.

The intuitive layout and appealing visuals facilitate easy exploration of Hootsuite’s social media management tools, effectively driving conversions.

34. Shopify Plus

Showcasing a modern and dynamic design, Shopify Plus emphasizes speed and efficiency right from the homepage.

The bold statement, “Commerce moves fast. Shopify moves faster,” immediately grabs attention, paired with a striking call-to-action encouraging users to get in touch.

The dark background, contrasted with bright buttons, creates a visually impactful experience.

With clear messaging and intuitive navigation, B2B clients can easily explore Shopify’s powerful commerce solutions, enhancing their overall engagement with the platform.

35. IBM

IBM’s website offers a sleek, professional design tailored for B2B clients. Visitors are quickly engaged by a compelling video and a strong call-to-action on the homepage.

Clean lines, ample white space, and high-quality images enhance readability and visual appeal.

The concise messaging effectively communicates the benefits of IBM’s AI-powered marketing strategies.

Intuitive navigation and a well-organized layout ensure users can easily explore and interact with IBM’s extensive offerings.

36. Oracle

Oracle’s website design exudes sophistication and professionalism, aimed squarely at specific audiences.

The homepage features a notable announcement about a partnership with Google Cloud, underscoring innovation and collaboration.

A modern layout, enhanced with strategic white space, improves readability. High-quality visuals and succinct text effectively convey key messages.

Users can effortlessly navigate the site, guided by clear calls-to-action, making it easy to discover Oracle’s comprehensive cloud solutions and services, exemplifying effective B2B website design.

37. Microsoft Dynamics 365

Microsoft Dynamics 365 presents a sleek, modern website design tailored for B2B clients.

The homepage highlights the latest product, Surface Pro, with clear calls-to-action for pre-ordering.

Bold imagery and a minimalist layout effectively showcase product features.

The clean design and intuitive navigation enhance the user experience, making it straightforward to explore product offerings and engage with the platform.

This professional, user-centric design encourages both exploration and conversion.

38. SAP

SAP’s website stands out with its sleek, professional design, perfect for B2B clients.

The homepage features a compelling call-to-action, urging users to delve into AI innovations.

High-quality imagery and a gradient background create an appealing visual experience. The concise text highlights the benefits of SAP’s generative AI, while intuitive navigation guides users seamlessly.

The design underscores SAP’s cutting-edge technology, making it easy for businesses to explore and engage with their advanced solutions.

39. Zoom

Enhancing workplace productivity, Zoom’s website is both modern and user-friendly, making it ideal for B2B clients.

Highlighting AI-driven productivity enhancements, the homepage features bold text and high-quality images.

Users are seamlessly guided by clear calls-to-action like “Plans & Pricing” and “Discover Zoom Workplace.”

Moreover, the clean and intuitive layout, balanced with white space and vibrant elements, effectively draws attention to key features.

This design ensures that Zoom’s value propositions are communicated effectively, encouraging user engagement and exploration.

40. DocuSign

With a vibrant and engaging design, DocuSign’s website stands out for clients. The homepage, featuring a striking gradient background and bold text, clearly communicates the core value proposition.

Prominent calls-to-action, such as “Try for Free” and “Get Started,” invite immediate interaction.

Furthermore, the clean layout enhanced by bright colors improves visual appeal and readability.

Intuitive navigation ensures that users can easily find information about solutions and pricing, making the overall design both engaging and action-oriented, exemplifying effective B2B website design.

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41. Freshworks

Freshworks offers a vibrant, engaging design perfect for B2B clients. On the homepage, bold and colorful text highlights new AI capabilities alongside high-quality imagery.

Users are seamlessly guided by clear calls-to-action like “Try it Free” and “Demos.”

The clean, modern layout, with intuitive navigation, makes it easy to explore product features and benefits.

Additionally, gradient backgrounds and interactive elements enhance visual appeal, encouraging user engagement and exploration of Freshworks’ offerings.

42. Trello

Trello’s vibrant and intuitive design is tailored for B2B users.

The homepage effectively showcases the platform’s capabilities with bold, colorful text and engaging graphics.

Distinct calls-to-action, such as “Sign up – it’s free!” and “Watch video,” guide users smoothly through the site.

Complemented by a gradient background, the clean layout enhances visual appeal, while intuitive navigation helps users explore features and solutions effortlessly.

This user-centric design promotes easy collaboration and task management for businesses.

43. Monday.com

Effective B2B website design is exemplified by Monday.com’s clean and modern layout.

Featuring a bold headline on the homepage, it includes clear calls-to-action like “Get Started” and “Contact Sales.”

The intuitive layout, with organized sections highlighting key features such as work management, CRM, and project management, ensures a seamless user experience.

Moreover, minimalistic icons and ample white space enhance readability and visual appeal.

This professional, user-friendly design encourages businesses to explore and engage with Monday.com’s platform offerings.

44. Xero

Professional and user-friendly, Xero’s website design makes a great impression on B2B clients.

The homepage immediately emphasizes the main message with bold, clear text and strong calls-to-action such as “Learn what Xero can do” and “Try Xero for free.”

Utilizing a blue and white color scheme, the site exudes professionalism and trustworthiness.

The intuitive navigation and well-organized layout simplify the exploration of Xero’s accounting solutions, making engagement straightforward and user-centric.

45. Zendesk

Designed with modern B2B users in mind, Zendesk’s website stands out for its clean and compelling approach.

The homepage features a powerful headline, “AI-first service. Catered to humans,” accompanied by clear calls-to-action like “Start your free trial” and “View demo.”

High-quality imagery combined with a minimalist color palette creates a sleek, professional look.

The intuitive layout and easy navigation enhance the user experience, simplifying the exploration of Zendesk’s AI-powered customer service solutions and encouraging user engagement.

46. Pipedrive

Pipedrive’s website offers simplicity and effectiveness, perfectly suited for B2B clients.

The homepage features a bold headline, underscoring the CRM’s ease of use and efficiency, with prominent calls-to-action like “Try it free.”

The minimalistic design, featuring a pastel green background, provides a calming and professional atmosphere.

Intuitive navigation and a straightforward layout facilitate easy exploration of Pipedrive’s features and benefits.

This design effectively highlights the CRM’s value proposition, driving user engagement and conversion.

47. Box

Box’s sleek and professional website design is tailored for clients. The homepage draws attention with a strong headline, “Simplify how you work,” and clear calls-to-action such as “Get started” and “Contact us.”

High-quality visuals and interactive elements enhance the user experience, while the clean layout and strategic use of white space create a modern look.

Effective B2B website design is exemplified here, with intuitive navigation ensuring that users can easily explore Box’s key features, promoting engagement and showcasing the value of secure, collaborative work environments.

48. Workday

Perfect for B2B clients, Workday’s clean and professional website design makes a strong impact.

The homepage invites users to see the “Plan to Hire” system in action with a compelling headline and clear calls-to-action like “View Quick Demo.”

Organized sections highlight key features and benefits, supported by high-quality visuals and concise text.

The intuitive layout enhances the user experience, making it easy for businesses to explore and engage with Workday’s solutions, effectively communicating the platform’s value proposition.

49. Klaviyo

B2B website design at its finest, Klaviyo’s modern and tailored website captivates with its sleek aesthetic.

The homepage features the bold headline, “Power smarter digital relationships,” paired with clear calls-to-action like “Sign up” and “Get a demo.”

A dark background sharply contrasts with vibrant text and visuals, creating a striking and engaging look.

The clean and intuitive layout makes navigation through platform features and integrations effortless.

Overall, the design highlights Klaviyo’s commitment to personalized customer experiences and real-time data, encouraging user engagement and exploration.

50. Stripe

Dynamic and visually appealing, Stripe’s website design uses a captivating gradient background.

The bold headline, “Financial infrastructure to grow your revenue,” stands out, supported by clear calls-to-action such as “Contact sales” or “Sign in.”

Interactive elements, like payment and revenue tracking visuals, effectively showcase Stripe’s capabilities.

The intuitive layout guides users seamlessly through products and solutions, emphasizing Stripe’s modern and innovative approach.

This design appeals to businesses seeking robust financial solutions, encouraging exploration and engagement.

Getting Started

Every business has a story to tell, and there’s no better place to do so than on your website.

An effective B2B website design will allow your business to work for you 24/7 365.

Your website acts as the hub of all your marketing and sales efforts – and you will need to continue to build up marketing channels in order to drive traffic to the site. Having a fully optimized and well-designed website can make a huge difference in generating more profits for your business.

Contact now Mediaboom to discuss your next B2B website design.