b2b marketing solutions

B2B Marketing Solutions – 20 Ways For Business Success

By: Frank DePino | August 9, 2022

There is no denying that the power of b2b marketing solutions is undeniable, especially in recent times. Simply, put if your business is not using b2b digital marketing services, you will be left in the dust by your competitors. With a majority of people using their phones or computers to look up businesses, not having an online presence can be a major drawback. 

Utilizing a B2B digital marketing service company is extremely beneficial because an agency can pinpoint your needs and figure out what tools you can capitalize on to boost your digital presence. Choosing the right agency is key because you want to work with a company that truly understands your marketing plan and goals so that they can help you reach them and grow your business. 

Read along as we discuss the 20 different tools that you can use for b2b marketing solutions:

1. Web design & development

Your business website is at the forefront of b2b marketing solutions because it serves as the ultimate landing point for your online presence. The content on your website should be informational and easy to navigate. People will quickly lose interest if you don’t have a user-friendly website and they will move on to the next business. 

Having a mobile-friendly website is also key because a lot of consumers use their phones in looking up a business. If your website is not optimized to be viewed on the phone, people will have a hard time getting the information they need.

SEO is one of the moste effective marketing solutions for B2B

2. Search engine optimization (SEO)

SEO is a great tool that you can use for b2b marketing solutions because it enables search engines to highlight your content based on keywords. Compared to paid traffic, SEO targets unpaid traffic. The main goal of SEO is to improve the quality and quantity of your website’s traffic from search engines. 

When consumers use Google or other search engines, they typically gravitate to the first page to look at relevant search results. If your website is on the first page of the search results, it guarantees more traffic to your page that is brought by people who are looking for your specific products or services. 

3. Content marketing

Content marketing goes hand in hand with website optimization because it encompasses the content of your website. By using content that is informational and relevant to consumers, you will find that people will be drawn to your website naturally because there is a value added to it.

Content marketing encompasses articles, blogs, and even informational videos that you post on your website or social media page. Having content is not the end goal rather having fresh and updated content will keep your audience engaged. 

4. Email marketing

The average person receives over 100 emails per day and most of it is marketing emails. By using engaging email marketing, your company can stand out from the rest. You can schedule drip emails so that you don’t flood people’s inboxes. The key to email marketing is quality over quantity. By curating emails that are full of information and include a call to action, you will have a more engaged audience.

An effective and accessible website design to market your B2B business

5. Web design & development

With over 4 billion people who use and have social media accounts, there is no denying that social media is the biggest audience that you can have. All businesses should have a social media presence because consumers and businesses turn to social media when looking up a business that they want to engage with or utilize. Your social media presence should not only be limited to one social media website. By having multiple social media accounts, you can reach a wider audience. 

6. Video Marketing

Content doesn’t have to be just words. Using videos is a great way you can interact with your potential customers. Videos are more interactive as opposed to reading a wall of text through articles and blogs. These are great tools that potential clients can see what your business is about and let the personality of your business shine through. 

Videos can be product tutorials of what you’re selling or a demonstration of how you deliver services to businesses.

Download Our FREE Whitepaper

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7. B2B PPC Advertising

The main difference between SEO and PPC Advertising is that PPC is a paid b2b digital marketing service that will help generate leads to grow your business. You might think that PPC is an expensive option. In reality, you only pay whenever somebody clicks on your ad or website. This creates incoming traffic to your website from people who are already looking for what you are offering.

8. Podcasts

Podcasts are one of the newest B2B marketing solutions that you can utilize. It is a less formal and more conversational tool that you can engage your audience. You can talk about different industry trends with your podcast or invite an industry expert for an interview. Podcasts are a great tool because people can listen to them on the go. 

9. Highlight reviews and testimonials

On your website and social media, you can highlight customer reviews and testimonials that you received from satisfied customers. A whopping 92% of B2B buyers are more likely to purchase after reading a positive review. This is a testament to the power of positive reviews and why it is important to showcase them to your audience.

Reviews and testimonials are great tools that prospects can use to make their decision because it is being brought about by an impartial party who was left satisfied by your product or service delivery. 

Asking for reviews should be part of your sales cycle, especially towards the end of a job or product delivery.

Referrals are an evergreen b2b marketing solution

10. Customer referral system

The greatest compliment that a customer can give you is by referring you to their family, friends, and acquaintances. A referral is already a warm lead because chances are, your customer will refer you to somebody they know and this means that they are trusting you to take care of their family or friend. By creating a customer referral system and using it as part of b2b digital marketing solutions, you can reward customers who refer you and gain leads that you can turn into sales

11. Utilize influencer marketing

You might think that influencer marketing can only impact the younger generation but in fact, 49% of consumers rely on the recommendations of influencers when looking for a specific product it service. 

The power of influence can be overwhelming; which is why it is a great tool to include in your b2b marketing solutions. Influencers are plentiful on social media and they take pride in the number of followers that they have. By tapping into influencer marketing, you will increase your audience by the number of followers that the influencers have. 

12. Campaign tracking and reporting

Having a marketing campaign and not generating reports and tracking it is a waste of time. By utilizing programs that can analyze different tools that you are using, you can gauge the effectiveness of each marketing tool and tweak it if it is underperforming. Creating a b2b marketing solutions plan will be in vain if you cannot track which tool is working best. Having periodic check-ins will enable you to create a schedule of reporting so that you can figure out what is working and what needs to be improved.

Track your campaigns

13. Marketing automation

The power of automation knows no bounds because it enables businesses to run more efficiently. When businesses use marketing automation, 91% of businesses agree that it is an essential part of their business. 

When it comes to marketing automation, the software of an advertising agency is utilized to automate different marketing strategies that a company might have. By automating this process, you will be able to free up time and effort; also, you can apply it to other processes that need your attention. 

14. Optimize your offline marketing

Going digital doesn’t mean that you have to neglect your offline marketing plan altogether. You can optimize your offline marketing plan so that it is used in conjunction with the b2b marketing solutions that you are utilizing. Having a cohesive plan offline and online is important because you are generating the same branding and identity.

15. Affiliate marketing

This type of marketing is similar to referral programs. It enables your company to work with individuals or other businesses that can help promote your products or services for a commission. Affiliate marketing is often tied to influencer marketing.

Choosing affiliates is an important decision. They are also representing your company. Make sure that you are choosing people and businesses who are aligned with your company’s brand and identity.

Download Our FREE Whitepaper

10 B2B Website Must Haves to Drive Traffic & Generate New Leads

Does your B2B Website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

16. Mobile marketing

Many different tools fall under mobile marketing and this includes text messages, email, and push notifications. Mobile marketing spending topped $223 billion worldwide in 2020 and is projected to surpass $339 billion by 2023. 

The number of mobile shoppers is multiplying and has steadily increased. As a result, mobile marketing is an important piece of b2b marketing solutions. Optimizing content that can be viewed on mobile phones or tablets is important so that potential clients can find the right information easily through their mobile devices. 

17. Voice SEO

Voice searching is a fairly new technology and around 40% of the total population use voice search. By using voice search engine optimization, you can optimize website content for voice searches either by phone or other voice assistants like Echo. With the rise in popularity of voice searches, companies are now optimizing their content so that it can be pulled up whenever a voice search asks for a specific product or service. 

18. Online forums and boards

There are plenty of online communities and forums like Reddit and Quora that you can capitalize on especially on the digital marketing aspect. Keep in mind that the main goal of this type of marketing is non-product pushing; people who use these forums are looking for answers or entertainment. You can utilize these forums to create experiences, share expertise, and create relationships with the online community. 

The importance of optimizing landing pages to market your B2B business

19. Landing pages

Your landing page is where prospects are led to when they click on your ad or website link. Your landing page is the first thing that they will see. You have to make sure that it will keep their attention and will have ample information for them to make a decision and push them to action. If your landing page needs work, you can tap into the expertise of a graphic or website designer to make it stand out. 

20. Review your marketing plan and refine

Having a b2b digital marketing strategy is just one step that you’re taking. The next important step is to include key performance indicators (KPIs); in this way, you make sure that your marketing plan is on track.

By having objectives and goals that are measurable, you can determine whether your marketing plan is working or it needs to be refined. Keep in mind that your marketing plan will change throughout the course. Being flexible is important especially if there are aspects of the plan that are underperforming. 

Conclusion

Marketing to businesses is a completely different ballgame and can take a longer timeline as opposed to marketing to consumers. The main reason for this is that businesses have key shareholders and decision-makers that need to be influenced. By utilizing a marketing company that can help you with b2b marketing solutions, you will have peace of mind and clarity when navigating this complex side of marketing. A digital marketing company will be able to apply their expertise so that they can help you execute your digital marketing plan and help your business succeed.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.

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