B2B SEO Services – Boost Your Business with Expert Guidance

By: Frank DePino | March 23, 2023

Retaining a strong online presence in a highly competitive digital marketplace can certainly be a challenge, which is the number one reason so many businesses turn to quality B2B SEO services.

B2B SEO services offer some of the most effective search engine optimization tools and techniques to increase search engine visibility and drive traffic to your website. From link building to on-page optimization to keyword research, there are many factors to consider when building an effective SEO strategy for your business.

In this comprehensive guide, we’ll explore the many benefits B2B SEO services and why you should leverage the expertise of experienced SEO professionals to meet your business goals this year.

Let’s dive in!

What Are B2B SEO Services and Why Are They Important?

B2B SEO services are a compilation of SEO techniques and strategies geared toward improving the online presence and search engine visibility of a B2B company.

Businesses that rank high in SERPs for relevant search queries often attract more qualified traffic to their websites, in turn, generating a higher number of leads and sales.

B2B SEO services include a variety of tactics and techniques, such as:

• Content marketing
• Link building
• On/off-page optimization
• Keyword research
• Analytics and reporting

As we know, in-depth online research is consumer norm in our modern world, and by optimizing your website for search engines, you can increase your credibility, visibility, and authority in your industry, making it easier for customers to find you instead of your competitors.

Our B2B SEO Services with Proven Results

From keyword research to link-building to page optimizations and more, our B2B SEO Services here at MediaBoom offer proven results for B2B businesses. Here’s what you can expect with our agency’s B2B marketing solutions.

SEO Audit

When we conduct an SEO audit of your website, we closely analyze its current performance and look for key areas where we can improve it.

Think of an SEO audit like an annual health check for your website.

Our SEO specialists will review numerous aspects of your website during the audit phase, including:

• Technical aspects
• Website content
• Website structure
• Backlinks
• Social signals

From there, we’ll develop actionable insights and recommendations to improve the SEO performance of your website.

Local SEO

According to Google, around 46% of search queries have local intent.

As such, targeting local customers should be an important piece of your B2B digital marketing strategy.

Local SEO is a branch of traditional SEO services that improves the visibility of businesses in local search results.

For example, if a user searches for a plumbing service near them, local SEO will ensure that plumber pops up on the first page of Google.

Link Building

Antoher essential strategy our B2B SEO services employ is link building, which is the process of acquiring hyperlinks from external websites to place on your website.

Google measures a website’s relevance and authority using two link characteristics — number and quality.

If you want to rank well; in the SERPs, having high-quality links on your website is crucial.

Internal Link

Internal links are hyperlinks that point from one page to another page on the same website.

Without them, it becomes difficult for search engines to determine the structure or hierarchy of a website’s content.

Internal linking is a critical aspect of B2B SEO, but even more important for visitors who find your website. With proper internal links, you can enhance the usability of your website, and, in turn, the user experience.

Your website visitors want to find the information they need, and with internal links, you can help them on their journey!

Keyword Research

A recent Moz study found that long-tail keywords make up around 70% of all user searches.

Keyword research is essential for identifying relevant, high-traffic-driving keywords that you should include in your content to drive organic traffic to your website.

When your content uses proper keywords, it increases the chance your business appearing high in the SERPs.

B2B SEO services will analyze the competition and keyword search volume to find the best keywords to add relevance to your site.

SEO On-Site

When you optimize your main landing page or other site pages to increase your SERP rankings and drive relevant traffic, this is known as on-site SEO.

This form of SEO treatment is different from off-site SEO, which deals with external factors, such as social signals or backlinks.

Our B2B on-site SEO services deal with numerous internal website elements, including:

• Creating high-quality content
• Developing strong metadata
• Designing a clean and intuitive site structure
• Linking internal pages for added relevance
• Optimizing website speed

Once your domain is optimized as a standalone entity, we can move onto off-site SEO optimization.

SEO Off-Site

As the cousin of on-site SEO, off-site SEO refers to any activity done outside of a website, which improves its visibility in the SERPs.

There are numerous off-site SEO practices we employ, including:

• External link building to acquire links from other authoritative sites
• Influencer outreach to build relationships with influential figures
• Social media marketing to promote your website’s content
• Guest blogging in exchange for backlinks on your website

With the right off-site SEO strategy, you can help search engines understand how external websites perceive your website’s authority and relevance.

Speed Improvement

Is your websites unbearbaly slow?

If so, you could be losing visitors.

According to a recent Google study, the probability a mobile site visitor leaves a site increases to around 32% as a page time moves from one to three seconds.

Slow speeds = poor user experience.

By optimizing images, implement caching, and minimizing HTTP requests, we can optimize your website’s speed.

User Tracking

What are your visitors doing once they get to your website?

With user tracking, you can track and analyze visitor behavior to develop ways to improve the user experience.

When your website is easy to navigate and provides and engaging experience, you can increase your conversion rate.

Google Analytics is one of the most popular analytics services on the market today, providing a wealth of information regarding user behavior.

Article Writing

Does your website have high-quality, beautifully-optimized content?

If not, ranking high in the search engines will be a challenge.

Articles written with SEO in mind target specific keywords and phrases that your potential customers are looking for.

Of course, you can’t simply stuff a million keywords into an article and call it a day.

Your content must also be engaging and informative.

Competitor Research

There are numerous methods you can use to analyze your competitors, taking a look under the hood to find way to improve your website, such as:

• Analyzing content on your competitor’s website to find what’s performing well
• Analyzing backlinks on your competitor’s website to find potential link-building opportunities for your site
• Researching keywords to inform your own keyword strategies

Understanding what kinds of strategies your competition is employing can give you insight into what works and what doesn’t.

What Can You Expect With Our B2B SEO Services

Here at MediaBoom, we deliver proven results.

Let us show you what you can expect from our B2B SEO Services.

Increased Traffic

No matter the shape or size of your business, we can develop a strategy to increase traffic to your website. From creating valuable content to running paid advertising campaigns and everything in-between, we can naturally increase the right traffic to your website over time.

Increase Leads

From newsletter signups to contact forms, our team at MediaBoom can deliver several high-performance strategies to increase leads for your sales team. And, as you know, without qualified leads, you won’t be able to convert.

Increased Conversion

Your products and services are great, but you aren’t encouraging your leads to purchase them. With compelling CTAs, A/B testing, and website navigation, you can lead potential customers down the easy path to conversion.

Reduce Bounce Rate

Nothing negatively impacts a website’s search engine ranking quite like a high bounce rate. Our B2B SEO services can help optimize the user experience on your website so visitors will stay longer and convert more.

Exponential Growth

While it might seem like SEO is a long game, there are plenty of opportunities for growth right now.

With exponential growth, you can achieve significant increases in your organic traffic, leads, and conversions over a relatively short period. Our MediaBoom team uses data-driven analysis, search engine optimization, and proper keyword research to align with the short-term goals of our clients.

Additional Digital Marketing Services to Boost B2B SEO

Beyond your standard B2B SEO services, we offer plenty of other B2B digital marketing services to help you drive traffic and boost your online presence.

Social Media Marketing

Social media is an essential tool for increasing brand awareness, driving traffic, and most importantly, engaging with current and potential customers. There are numerous aspects of a high-performing social media marketing strategy, such as:

• Creating and sharing content (blog posts, images, videos, memes…)
• Running ad campaigns through websites like Facebook or LinkedIn
• Receiving feedback on products and services

Learn more about how social media marketing can boost your business!

Paid Advertising

Paid advertising works hand in hand with digital marketing, though offers a far more immediate set of results.

Here at MediaBoom, we offer is pay-per-click (PPC) advertising, a unique strategy in which we advertise your brand on external websites or search engines to drive traffic to your website.

You can learn more about PPC strategies and the importance of having an SEO ads agency here.

Email Marketing

Email marketing is the process of creating and distributing messages or newsletters to a company’s email subscribers. While building email campaigns can seem like a long and sometimes arduous process, it’s an excellent way to build strong relationships with your audience, which can drive traffic to your website and increase your online visibility.

Mobile Apps Development

The smartphone revolution is well underway, and more and more people are doing the majority of their searching and shopping on mobile devices. As such, developing mobile apps has become an essential digital marketing strategy for B2B brands.

Luckily, our firm has experience with a number of app development tools, such as PhoneGap, objective-C, and xcode, helping to revolutionize the way you do business.

Photo and Video

If you haven’t optimized the visual content on your website, you haven’t done all you can to increase your site’s visibility.

Some of our photo and video services include:

• Optimizing image and video titles
• Creating alt tags
• Developing video transcripts
• Creating video site maps
• Switching content over to the host websites

FAQs About B2B SEO Services

Is SEO Important?

Yes. SEO is extremely important, as it provides increased visibility and traffic, better user experience on websites, and a competitive advantage in your industry. Plus, SEO services are very cost-effective compared to paid advertising, which requires making ongoing payments for continued visibility.

Does B2B SEO Work?

Our clients have seen plenty of success using our SEO services for B2B. With proper implementation, SEO for B2B can optimize website performance and drive traffic that is relevant to your target audience.

How Long Does It Take to See Results?

The amount of time it’ll take to see results will depend on several factors, such as the quality or quantity of content on your website, the complexity of your website, and the level of competitiveness in your industry. An experienced SEO expert can give you better timeline as to what you can expect from implementing these practices.

Hire Now – The Best B2B SEO Agency

The success of your B2B company is important to us, so if you’re ready to take the next step and start integrating tried and true B2B SEO solutions in your digital marketing strategy. Get in touch with us today to learn more.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.