B2B Digital Marketing Agency – How To Grow Your Business

b2b digital marketing agency

If you’re in the business-to-business space, you know you face unique marketing challenges. How can you market your services to other businesses and help them understand how your business can help theirs? If you aren’t sure how to do this, a b2b digital marketing agency can help you fill the gap. 

What Is a B2B Digital Marketing Agency? 

A b2b digital marketing agency is an agency that works with businesses of all sizes to help them develop a comprehensive marketing plan to reach their goals such as driving website sales, building online reputation, or increasing overall profits. 

These marketers will work with you to provide marketing solutions that drive results for your b2b business. 

How an Agency Can Help Grow Your Business 

A digital marketing agency dedicated to business-to-business marketing tactics can help grow your business in numerous ways. Some of these ways include: 

  • Developing a marketing strategy 
  • Connecting with new audiences 
  • Convert prospects into leads 
  • Nurturing leads 
  • Producing quality content at scale 
  • Building your online reputation 
  • Saving you time and money 
  • Planning a long-term growth marketing strategy 
b2b digital marketing

When done correctly, these tactics can drive incredible results for your business. In this post, we’ll dive into each of these key ways an agency can help grow your business in a quick but meaningful manner. 

Developing a Marketing Strategy 

One of the biggest perks of hiring a b2b digital marketing agency is that you’ll get marketing professionals to help you develop an in-depth marketing strategy that works for your business. According to coschedule.com, only 58% of marketers say they are often successful in achieving their marketing goals. 

A digital marketing agency will work with you to develop, implement, and track your marketing campaigns so you know what’s working (and what isn’t) with your marketing strategy. 

Ideally, the digital marketing agency you work with will be equal parts creative and analytical when it comes to your marketing campaigns. They should think of out-of-the-box solutions but also strive to meet the key goals. The agency should do a deep dive into your marketing goals and come up with ways to measure if the campaigns are working. 

Digital marketing agencies can track campaign effectiveness by analyzing the following: 

  • Number of visits to website 
  • Website conversions 
  • Volume of traffic coming to your website from paid and organic 
  • Campaign return on investment 
  • Number of returning visitors to your website 
b2b digital marketing team

Work with the digital marketing agency to track which marketing channels are working and which ones aren’t. Examples of marketing channels include: 

  • Social media marketing 
  • Email marketing
  • Pay-per-click (PPC) marketing
  • Content marketing 
  • Video marketing 
  • Traditional advertising 

The agency should work with you to come up with KPIs (also known as key performance indicators) that measure how successful a marketing channel is. The agency can use tools like Google Analytics to help track these KPIs and report on the impact of the marketing campaigns. Once you have hard data, you can evaluate your marketing channels and decide where to put your marketing budget. 

Connecting You With New Audiences

The digital marketing world is changing each day, and honestly, you may not be able to keep up with all. Luckily, b2b marketing agencies exist to keep up with the ever-changing industry and come up with strategies to capitalize on new technologies and trends. 

Capitalizing on these new trends will help businesses connect with new audiences who were previously unaware of their services. Connecting with new audiences increases the chances of you converting these audience members into loyal customers. 

One digital marketing tactic that agencies use to connect your business to new audiences is to boost your visibility online. If you want to increase your online visibility, you must have a solid search engine optimization (also known as SEO) strategy in place. Optinmonster.com reports that search is the #1 driver of traffic to content sites, beating social media by more than 300%.

b2b digital marketing seo

When done right, your SEO strategy should do the following: 

  • Increase website traffic
  • Make your website rank higher online 
  • Drive better quality leads to your website 

Part of your SEO strategy will include ranking for keywords you want to be found for online. You can choose whether you want to rank for local keywords or focus on expanding your reach and ranking for national keywords. The digital marketing agency you work with should help you determine what the best SEO strategy is for your business and how you can build on that strategy over time. 

Other tactics for connecting with new audiences include: 

  • Social media marketing 
  • Investing in paid marketing 
  • Launching a PR campaign tying to a social cause that aligns with your target audience 

Which tactics you choose to invest in will depend on your budget and your marketing goals. The digital marketing agency you work with will help you determine which channels will best work for your new audience acquisition goals. 

Converting Prospects Into Clients 

Something any b2b digital marketing agency should help you achieve is converting prospects into clients. 

Lead generation is essential for every business, whether they’re a startup or a large corporation. In fact, HubSpot reports that 61% of marketers say generating traffic and leads is their top challenge. 

b2b digital marketing strategy

A digital marketing agency will help you convert prospects into clients by utilizing key website tactics to convert users. These tactics include: 

  • Content marketing 
  • Using chatbots 
  • Installing opt-ins that capture email addresses of leads 

When done right, these tactics turn meaningful website visitors into viable clients for your business. 

Nurturing Your Leads Faster 

Once you gather leads for your business, how are you supposed to nurture them properly? 

If you work with a digital marketing agency, they can help you address this issue and come up with strategies for nurturing your leads faster. 

b2b digital marketing tactics

When you nurture your leads, you build relationships with them and gain their trust. This can be done through various channels, but one of the most popular channels for lead nurturing is email. You can nurture leads via email by doing the following: 

  • Sending them helpful content such as blog posts or recorded trainings 
  • Sending limited-time offers that help them solve an issue they’re having 
  • Inviting them to follow you on other social platforms 

Nurturing your email leads is all about sending them content that’s valuable to them at the right time. You don’t want to email them too often though, because then you risk them unsubscribing or marking your emails as spam. 

The digital marketing agency you hire will help you plan strategies that properly nurture your leads and convert them to clients. 

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Producing Quality Content at Scale 

Working with a b2b digital marketing agency will also help you produce content at scale. Content creation and content marketing is a crucial pillar in any marketing strategy. Quality content is what attracts leads to your website and builds trust with your audience. 

The more valuable content you produce, the better your chances of attracting viable leads that convert into customers.  

Producing content can be a time consuming task, and if you’re already busy, there simply may not be enough hours in the day to produce the content you want. However, if you work with a digital marketing agency, you’ll be able to produce content at scale without having to put more work on your plate. 

b2b digital content marketing

Examples of the content you can create with the help of a digital marketing agency include: 

  • Blog posts 
  • Social media posts 
  • Videos for YouTube 
  • Free resources for lead generation 
  • Paid content creation and management 

Once you start producing content, your audience will expect you to produce the same amount of content going forward. A key way to stay on top of your content creation schedule is to get outside help for creating it. 

Building Your Online Reputation 

Working with a digital marketing agency also helps you build your online reputation. We live in a world where there’s no shortage of digital content. Each person creates 2.5 quintillion bytes of data each day, and that number is only expected to go up as time goes on. 

A crucial way to stick out in the content clutter is to build a rock solid online reputation. So, how exactly do you do that? On top of coming up with a content and SEO strategy, a digital marketing agency will help you come up with a strategy that helps build your online reputation through additional avenues. These avenues include: 

  • Tactics to get more customer reviews 
  • Obtaining testimonials and putting them on your website 
  • Creating and maintaining Google My Business reviews 
  • Managing reviews on sites like Yelp and Bing 
local b2b digital marketing

Capitalizing on these strategies will help your brand seem more trustworthy and reputable to the public. If people look up your business and see that people are raving about it, they may take that as social proof of your business’ legitimacy. If you haven’t been using this to your advantage, a digital marketing agency will help you map out the strategy from beginning to end.

Saving You Time and Money

A big perk of working with a b2b digital marketing agency is that it saves you valuable time and money in the long run. 

If you don’t have the time and resources to properly set up an in-house digital marketing team and try to run it all yourself, you risk wasting time and money

For instance, if you try to run paid ads with no experience, you could mismanage the campaign and waste money instead of making money. Or, you could spend hours creating a blog post you think is properly optimized for SEO purposes only to find it’s not ranking nearly as well as you thought it would. 

Instead of simply thinking you’re making the right moves with your digital marketing strategy, you can be confident you’re making the right moves with the help of a digital marketing agency. Working with professionals who can dedicate the time and resources to your marketing strategy will save you time, money, and headaches. 

Planning a Growth Strategy 

One of the best benefits of working with a b2b digital marketing agency is that it helps you plan a sustainable growth strategy for your marketing efforts. As time goes on, your business may change and the needs of your audience may change. 

b2b marketing

The way your target audience consumes content and reacts to marketing material may change, too. 

If you aren’t keeping up with these changes, you risk falling behind in your marketing efforts and becoming disconnected from your audience. 

A digital marketing agency will work with you to set and adjust your marketing goals as your business evolves. They can also help you plan your marketing goals from quarter to quarter or from year to year, depending on your preference. 

You don’t have to plan your growth marketing strategy by yourself. Instead, you can get the help of digital marketing professionals dedicated to ensuring your strategies work. 

Choosing the Right Partner

At the end of the day, working with a b2b digital marketing agency will help you save time and implement marketing strategies that truly work for you and your business. Let’s be honest, you have enough on your plate already if you’re running a business. The more services you can outsource to professional agencies, the more time you’ll have to focus on growing other areas of the business. 

b2b digital marketing agency

The key is to find a digital marketing agency that has your best interests in mind. Work with an agency that offers all the services you need, from content marketing to website design and development. 

Remember, you’re a business owner looking to get the biggest ROI on your digital marketing efforts. Work with a digital marketing agency who will see the value of your business and will do whatever they can to help it grow. 

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.

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