B2B Content Marketing Agency – What They Can Do For You

By: Frank DePino | August 6, 2021

Deciding to work with a B2B content marketing agency is a huge step for your business. But, is content marketing even worth it? And should you hire an agency to help?

The short answer to both questions: absolutely, if you want to get powerful results. Let’s dive into B2B content marketing and why finding the right agency to work with is so important. 

What is a B2B Content Marketing Agency? 

A B2B content marketing agency employs a group of professionals who help business-to-businesses companies optimize their inbound marketing strategy. Specifically, they help get your content in front of potential leads via organic and paid marketing strategies. 

Read on to learn what exactly those strategies are and how they help grow your business. 

What a B2B Content Marketing Agency Can Do

The right B2B content marketing agency can do a lot for your inbound strategy. Here are some key actions they can help with. 

Generating Leads

How would you like leads to come to you organically? A B2B content marketing agency will help you make this happen. They’ll help plan, create, and promote content that helps people come to you. This includes: 

• Creating a content calendar for strategic content creation 
• Researching which blog topics will attract leads to your website
• Assisting in planning and produce video content, audio content, and other relevant forms of lead generating content 

These strategies help qualified leads see your content, increasing brand awareness and relevance in the marketplace. 

Creating Retargeting Funnels 

Another perk of working with a B2B content marketing agency is they’ll help you create and optimize retargeting funnels, which help you stay relevant to your leads. They’ll help plan, create, and execute relevant retargeting ads and monitor how they’re converting. 

Statistics show that 70% of consumers are more likely to convert with retargeting, so if you aren’t doing this already, you could be letting valuable leads get away. 

Grow Your Email List

Email marketing is just as relevant in the B2B world as the B2C world. In fact, statistics show that 59% of B2B marketers cite email as their top channel for revenue generation. 

Email is an incredibly valuable marketing channel, but to capitalize on it properly, you need to do a lot of planning, testing, and data analysis. Part of that planning is coming up with lead generators to grow your email list. These lead generators include:

• White pages and industry reports 
• Free resources
• Free templates
• Pre-recorded webinars/helpful video series 
• Newsletters

Do you have time to plan, create, and execute on these email lead generation strategies? A B2B content marketing agency can not only help you create these lead generators, but also monitor their performance. 

Increase Brand Awareness

One of the goals for any content marketing plan should be to increase brand awareness. But what exactly does that mean, and how can you measure it? 

A B2B content marketing agency will take all the guesswork out of increasing brand awareness by coming up with effective content strategies and establishing tangible ways to track results. 

That way, you get clear answers as to whether your business is getting seen by more people. 

Capitalize on SEO

Having an SEO (search engine optimization) strategy is essential if you want your B2B brand to thrive. Part of that strategy includes creating relevant content that’s targeted and, above all else, useful to users. 

Creating and promoting the best content possible takes a lot of time and effort, and as a B2B leader, you may be strapped for time as it is. 

If you work with a B2B content marketing agency, you’ll get a dedicated group of professionals who will work on SEO-driven content and utilize other SEO strategies to grow your brand. 

Why is Content Marketing Important?

Content marketing is important because it does two key things: it helps get your brand’s name in front of more people and it helps your audience solve their problems. It also helps you build trust with your audience and establish your brand as a thought leader in your industry. 

Getting the right content in front of the right people at the right time is truly powerful, and content marketing professionals can help you do that effectively. 

How do you know if a content marketing agency will perform?

Your time and resources are valuable. How do you know the content marketing agency you’re working with will deliver the results you need? How do you ensure you aren’t wasting precious time and money? Here are some key ways to gauge how an agency will perform. 

Check Reviews 

One of the best things about the internet is that it’s incredibly easy to look up company reviews. Google the B2B content marketing agency you want to work with followed by the word “reviews” and you should see some. You can also look on the company’s Google My Business page to read customer reviews. 

Read Testimonials 

Similar to reviews, testimonials give you key insights into how a content marketing company gets results and treats their clients. If an agency doesn’t have testimonials posted on their website, see if they have case studies or other forms of proof that their services worked for other brands. 

Discuss Expectations and Goals

Having clear expectations and goals set when working with a content marketing agency is critical. That way, you both know what to strive for and how to measure success. 

Ask About Their Process and Reporting 

Once you define what success looks like, ask the agency what their process is like and how they report. Do they check in daily, weekly, or bi-weekly? How often do they send out reports? How do they calculate conversions? These are all essential things to know to stay in the loop with your content marketing strategy. 

Should B2B Companies Invest in Content Marketing?

Yes, B2B companies should invest in content marketing. It’s an essential way for B2B businesses to increase brand awareness, establish trust and authority, and improve online visibility. 

Need a B2B Content Marketing Agency?

If you’re searching for the right B2B content marketing agency to work with, come check out Mediaboom. We combine ROI-oriented digital marketing with story-driven advertising to not just meet, but exceed, your marketing goals. Head here to learn how our services can help your brand grow exponentially. 

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.