How to Generate Sales With a B2B Marketing Agency

By: Frank DePino | May 18, 2023

Are you a business owner planning your digital marketing strategy? Or are you playing with the idea of utilizing an agency to help you grow your business? 

If the answer to either or both of these questions is a “yes,” you are in the right place. 

How can a B2B Marketing agency generate sales for your business?

A B2B marketing agency helps add value to your business. The agency determines the best digital platforms for you to invest in, evaluates your website’s traffic, and continuously balances your marketing strategies and outcomes. Working with an agency has one primary goal, i.e., to generate more leads and enhance your sales conversion.

An agency offers immense value; however, you must consider certain things before hiring one:

10 Things to Consider when Choosing An Agency

Do not worry; it is not rocket science. All you need is to look into a few aspects before partnering with a digital marketing agency. 

• Cutting Down on Cost – Hiring an agency will cut down your marketing budget. How? Because running a marketing campaign yourself will require you to hire a graphic designer, web developer, analysts, accounts and technical manager etc. With an agency, they will have the team already, which saves you both time and extra wages you would have paid to all those hired. 
• Facilities – You must find out the credibility of the agency. Look at their case studies, reviews, previous clients and results delivered for each client. Make sure that the agency is offering the value you need
• Value and Culture – Before hiring a b2b marketing agency, you need to ensure that the agency’s culture aligns with your company’s. However, if you are looking for an agency to develop your brand’s culture and value, look for one with proven expertise in this task. 
• Working Methods- Look into how the agency works. Do they outline their process upfront? are there rounds of revision, time for meetings, feedback on your end?
• Knowledge – Beware, many b2b marketing agencies are faking it out there; hence, do not rely on what they say. Actions speak louder than words, and you should be able to see that by their previous projects and partners. 
• Tracking their Progress – Measuring the agency’s progress can help determine how good they are. If your performance scale goes up working with an agency or vice versa, either way, you will feel the impact right away. Always hire a marketing agency working on metrics and relying on analytics to gauge your company’s data. 
• B2B Marketing Management System – A marketing management software system is critical in the present digital era. Marketing agencies are surely going to fail without competitive software. So, choose an agency with experience in utilizing multiple CRMs. 
• Expertise – Marketing strategies can be complex and require multiple practices. While some marketing agencies may be the master of all practices, others only specialize in certain aspects of the marketing arena. Every agency has its strong and weak points. It would be wise to research the agencies specializing in your niche. 
• Size – Size matters, and you will need to know if the agency will be able to dedicate enough team members to work on your project –the bigger, the better. Moreover, if an agency has too many clients on board, this may cause a lack of concentration and commitment. 
• Testimonials – Check for third-party reviews and testimonials from previous clients. You need to know how they performed with other companies before hopping on the partnership ride with the agency. 

4 Reasons Why You Need a B2B Marketing Agency

You must consider hiring a marketing agency to create a strategy to improve certain digital aspects of your marketing strategies. Here are four of the areas you must aim to conquer:

1. Converting Website Users to Clients

Are you getting increased traffic but struggling to generate sales from it? This is where a b2b marketing agency comes in. They will evaluate your website from an analytical prospect and make tweaks.

 From content customization to visual aesthetics, opt-in offers, and more – a marketing agency will create and maintain a website that attracts visitors and persuades them to click your Call-to-Actions (CTAs). 

2. Re-engaging with Current Clients 

A digital marketing agency will help you focus on your existing clients by creating a strategy to create trust and loyalty. These are your soft leads, meaning the clients already know your business and expect to hear from you. 

The agency will create content offering advice, useful solutions, and educating your clientele for free (without a sales pitch). Customers’ relationships built on trust will more likely move beyond free advice to a buying consumer. 

3. Targeting new customers

A well designed website, free relevant and value-offering content combined with a targeted marketing strategy will help generate sales.

Experienced b2b marketing agencies already know where to look for potential clients for your business. Moreover, they also have contacts to introduce you to new markets for increased customers’ influx. 

4. Increasing website traffic

Another significant reason to hire a marketing agency is to generate inbound leads. An agency will add more quality to your website’s content while creating your brand’s larger digital footprint. 

This allows more opportunities for your business to appear in search engine results. A b2b marketing agency will work with you to develop well-optimized content to answer consumers’ questions or solve an issue. 

Not only will it improve your Search Engine Optimization (SEO) ranking, but it will increase organic traffic to your website, resulting in the conversion of visitors to potential leads. 

6 Types of Marketing You Must Consider

Although there are numerous marketing strategies, here are six that are the most relevant for conquering the digital landscape. 

1. Website

Your website is the heart of your brand’s digital presence and drives sales.

Think of your website as an important asset, like your company’s office or a store. An agency cannot go wrong when establishing a solid and effective website for your brand. 

Your company’s website is significantly important for several reasons, such as digital visibility and credibility. Your website is a marketing portal that attracts visitors and persuades them to click on the CTAs for sales conversion. 

2. Search Engine Optimization

Search Engine Optimization of your website and content is an effective strategy, and the more you invest in it, the greater are your chances to yield ROIs.

However, it is not a quick fix but an on-going process.

SEO aims to improve your rankings in search engine results like Google, Bing, and others. You can even optimize your website and content for local SEO, meaning your business or brand will appear on top of search results for local customers in your area. 

Where SEO helps attract customers from all around the world, local SEO helps you target a particular customer group. You can optimize your content to attract potential clients based on age, gender, profession, area, education etc. 

A b2b marketing agency will evaluate your website and content by ranking analysis and keyword research. This will help them determine how your website ranks against other competitors in the market and adapt a marketing strategy that works in your favor. 

3. Email Marketing

Email marketing is more of a direct marketing strategy to share blogs, information, and offers with existing and prospective customers. 

This is better than cold leads because consumers on your mailing list have already subscribed at will and expect to receive information and sales offers from your company. 

Email marketing is an effective way for after-sales interaction with your customers. However, you must be careful; send too many or unsolicited emails, and end up in a spam folder. 

An agency can help create relevant, easy-to-read and not to salesy email content. This can increase traffic to your website resulting in sales conversion. 

By using analytical tools, the agency will monitor aspects such as the number of visitors on the website since the email promotion and how many clicks on the “call-to-action” link. 

4. Social Media Marketing

A b2b marketing agency will help your business make the most of social media platforms such as Facebook, Instagram, Twitter, Snapchat, TikTok etc. 

Businesses worldwide are investing in social media marketing to grow their following and reach new markets with potential customers. However, choosing the right social media platform is critical, as not all of them will suit your needs. 

For example, if you are targeting Millennials, Instagram  will be a better platform, whereas, if you specialize in b2b products or services, LinkedIn is your go-to marketplace. 

A digital marketing agency will help you identify the platforms that may work best for your products and services. 

It is important to focus on the right social media platforms. For example, if you are selling funky footwear, you are better off with Snapchat and Instagram than using LinkedIn or Twitter. 

5. Content Marketing

Consider content marketing as a long-term investment; however, just like SEO, it needs to be consistent to work and yield ROIs. 

Content marketing is different from other strategies because it does not involve direct marketing of your products and service. Instead, you create valuable and enriching content to enhance customers’ experience. 

Some of the well-known brands around the world will actively post images, blogs, and videos related to their products and services. However, these posts must be engaging, enticing, entertaining and informative at the same time. 

This is what will establish your brand’s strong digital presence and credibility amongst your clientele. It is a promotion strategy for your brand without aiming to sell or even mentioning it in your posts. 

6. Video Marketing

Video Marketing will indirectly help create awareness about your brand and increase the chances of people getting curious about your products and services. This will result in increased traffic to your website and social media pages – the more visitors and followers you have, the more leads to generate ROI. 

If you do not have the slightest idea where to begin, a b2b marketing agency can help you make the most of this epic marketing strategy. Speak to your agency and find out if they have people who specialize in video marketing. 

Let the Experts Help

If you are a business looking for a new marketing strategy for thriving sales, it would be best to have a b2b marketing agency on board. Mediaboom is a digital marketing agency specializing in getting results for our clients. Not only will we help boost traffic to your website but we can drive brand awareness and generate quality leads to increase your revenue generation. 

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals, building the most effective marketing and advertising solutions for its clients.