Veterinary SEO

Veterinary SEO – How To Make Veterinary SEO Work for You

By: Frank DePino | May 22, 2024

As a veterinarian, having a strong online presence is crucial to attracting new patients and growing your business. That’s where veterinary SEO (search engine optimization) comes in.

However, with so many veterinary practices vying for attention, it can be challenging to stand out, especially since most offline experiences now begin online. Search engine optimization is a crucial aspect of digital marketing for increasing the online visibility of your veterinary practice.

A well-optimized website not only enhances a practice’s visibility in search engine results but also helps establish credibility and trust among potential patients. With the majority of people turning to search engines for information and resources, veterinary SEO has become a vital tool for ensuring the success and growth of vet practices.

If you’re looking to improve your online presence, increase brand awareness, and gain more patients in your practice, you’ve come to the right place. We’re here to guide you through the process and show you how to effectively boost your veterinary SEO through 5 proven steps.

What Is SEO and Why Does Your Veterinary Clinic Need It?

Search engine optimization entails making improvements to your site so that search engines like Google can rank it more highly. The ultimate goal of SEO is to increase organic traffic to a website which can lead to higher visibility and more customers. When a site is optimized, it’s more likely to appear on top of search engine results pages (SERPs) when people search for your business.

For a veterinary clinic, having a strong online presence that uses veterinary SEO is essential. The majority of people now turn to search engines for information and resources, making it crucial for veterinary clinics to establish a strong presence in SERPs. A well-optimized Veterinary SEO plan can help a vet clinic reach new potential patients, build credibility and trust, and ultimately grow its business.

In a highly competitive market, investing in veterinary SEO can give a clinic a significant advantage over its competitors.

Here are 5 steps for optimizing your online presence.

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5 Steps To Make Veterinary SEO Work for You

1. Optimize Your Google Business Profile

The Google Business Profile or GBP is an online directory by Google that enables businesses and practices like yours to establish and enhance their listings. It’s very handy since it’s integrated with Search and Maps — two applications that are frequently used with GBP. The GBP feature is an extremely useful tool for local businesses because it uses local SEO. Instead of having to compete with SEO internationally, results are often confined to businesses in a specific area. Imagine its potential for your veterinary clinic!

By customizing and owning your GBP profile, you can improve your visibility in local search results, provide important information such as your business hours, address, and phone number, and respond to customer reviews. To optimize your GBP profile, make sure to:

Provide Complete and Accurate Information

When creating your Google Business Profile, it’s important to provide complete and accurate information about your veterinary clinic. This includes your business name, address, phone number, website URL, and hours of operation. Accurate information makes it easier for potential patients to find your clinic and helps build trust with potential patients.

Include High-Quality Photos of Your Clinic

Visual content can help potential patients get a feel for your clinic and what they can expect when they visit. Including high-quality photos of your clinic can showcase the facilities, services, and staff and help potential patients make an informed decision about whether to pay your clinic a visit. Make sure to include photos of the waiting room, exam rooms, and other areas of your office to strengthen your veterinary SEO initiatives.

Respond to Customer Reviews Promptly

Responding to customer reviews can help you build trust with potential patients and demonstrate your commitment to providing high-quality veterinary care.

If a customer leaves a positive review, take the time to thank them for their feedback. If a customer leaves a negative review, respond in a professional manner and offer to resolve the issue. Responding to reviews can help you identify areas for improvement and make changes to better meet the needs of pet owners.

By focusing on these key elements of your Google Business Profile, you can improve your local SEO, build trust with potential clients, and stand out from your competitors. Additionally, these steps improve your veterinary SEO performance so you can attract new patients and grow your veterinary clinic over time.

The SEO team is optimizing the SEO on-site of the veterinary's website.

2. Focus On SEO On-site Optimization

On-site veterinary SEO refers to the steps you take on your website to improve its ranking in search results. To optimize SEO for vets, you should focus on the following key elements:

Title Tags

The title tag is the main text that describes the content of a web page. The perfect title tag should be unique, descriptive, and contain relevant keywords.

Meta Descriptions

The meta description sums up the content and makes it easier to discover on a web page. It should include relevant keywords and a call to action.

Header Tags

Think of header tags as you would the headers on a restaurant menu. Having these tags (H1, H2, etc.) helps veterinary SEO by making your content easier to navigate and subtly guides a reader toward the end goal of the content which is visiting your clinic. Header tags should thus be used appropriately. They also make your content easier for Google to crawl and contextualize.

Header tags must be engaging, easy to read, and convince people to act.

Internal Links

Internal links are links from your website that lead to another page on the same site.

By linking related pages, you can help search engines understand the structure of your website and improve its relevance. It is one of the fundamentals behind how  the Google search engine works.

External Links

Another way to optimize your website’s SEO is to include external links to your content, especially blog posts. Unlike internal links that refer to links within your site, external links reference links that lead to external sources.

When choosing external links, it will aid your veterinary SEO efforts to link to reputable websites that cater to your industry. If a large part of your practice entails treating dogs, for example, you can link to the American Kennel Club (AKC). Since their organization is the most widely recognized registry for canine pedigrees in the United States, it’s an appropriate and high-value link that will be looked at favorably by Google.

The SEO team is collaborating with one link-building experts to collect backlink.

3. Create a Link Building Strategy for Backlinks

Google loves it when a lot of websites link back to yours. This is a valuable indicator that your site is relevant and useful. But how can you promote link building for your site?

To have a link-building strategy, consider the following:

Guest Posting

Guest posting is a way to reach new audiences and build backlinks to your website. It is a widely accepted method for improving your online presence and veterinary SEO.

According to a survey, one to five guest posts per month is the strategy followed by up to 60% of websites.

By reaching out to other websites that belong to your niche, you can write guest posts that provide valuable information to their readers. In exchange for your content, you can request a backlink that leads to your website. This can help improve your website’s visibility in search results and attract new pet owners to your animal hospital.

Influencer Outreach

Did you know that at least 81% of Americans online trust the recommendations of blogs before making their choices?

Influencer outreach involves connecting with influencers in your niche and collaborating on projects that will result in backlinks to your website. By partnering with influencers, you can reach a new audience and gain exposure for your veterinary clinic. For example, you could work with an influencer to write a guest post on their blog or collaborate on a social media campaign. These collaborations can help you build backlinks and improve your website’s ranking on Google.

Broken Link Building

Broken link building entails identifying broken links (or links that no longer work) on other sites and offering to fix them by having them lead to your website instead. By finding and fixing broken links, you can help improve the user experience on other websites while demonstrating your SEO-savvy. Most importantly, this can help you build backlinks to your website which can improve your visibility in search results and attract new clients.

A dog owner bring his pet to a local store found through Local Search.

4. Focus on Pet Owners’ Local Search

To reach pet owners in your local area, it’s important to focus on local search optimization. To do this, you should:

Conduct Keyword Research

Use tools like Google Keyword Planner to determine the keywords pet owners are using in your area to look for veterinary clinics like yours.

Target Keywords in Your Content

When it comes to veterinary SEO, use relevant keywords in your website’s content. Make sure to include them in your page titles, meta descriptions, and header tags.

Post High-quality Blog Posts

Regularly publishing high-quality blog posts can help improve your website’s relevance and visibility in search results. Blog posts can also be used to demonstrate your knowledge and establish your credibility as a veterinarian which can attract more pet owners to your clinic.

5. Implement Additional Digital Marketing Strategies

In addition to SEO, there are other digital marketing strategies you can implement to support your veterinary SEO and reach new pet owners. Here are some strategies you should consider:

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Social Media

Use social media platforms like Facebook and Instagram to reach new potential clients and engage with your current customers.

An integrated approach featuring social content and influencer marketing can help engage and build a community of pet owners who may become your clients. These can also be used to attract more website visitors.

Ad Campaigns

Consider running ad campaigns on platforms like Google Ads to reach new potential pet owners. Most online ad campaigns operate on a pay-per-click (PPC) basis which means that you only pay for specific actions from your target audiences. These actions could be people who view your ad, click on it, or sign up for your promotion among others. This makes them a lot more affordable than traditional ad campaigns where you have to buy expensive advertising space. Plus, these campaigns can also be targeted toward certain people within your vicinity.


Create a newsletter to keep in touch with your current clients and attract new ones. Newsletters are useful and cost-effective  collaterals for increasing awareness about your business, sharing promotions, establishing yourself as a credible and knowledgeable authority figure in your practice. You can share updates, discounts, and informative articles through well-designed and thoughtfully written email bulletins.

Collaborate With Local Businesses

Consider partnering with a local business to reach new pet owners and increase your visibility in the community. You could look at local businesses that have the same target audience to grow your practice. For example, you could reach out to a the website of pet shop for cross-marketing opportunities. You could refer customers to them and vice-versa using promo codes that are distributed and submitted by online customers.

A veterinary collecting pet owners' testimonials and positive feedback to build trust.

Collect Pet Owners’ Testimonials

Encourage pet owners to leave positive reviews and testimonials about your clinic to build credibility and trust. During consultations, ask your clients for their email addresses. You can then send them a thank you email and provide a link where they can rate your services.

FAQs From Veterinarians About SEO

What do I risk if I don’t do Veterinarian SEO optimization?

Not optimizing your website for search engines can result in poor visibility in search results and a lower number of potential clients. In today’s digital age, it’s more important than ever to have a strong online presence. Ignoring SEO optimization can put you at a disadvantage compared to your competitors.

Is optimizing my site’s SEO easy or difficult?

The difficulty of optimizing your website’s SEO depends on a number of factors, including the size of your website, the level of competition in your niche, and your level of expertise in SEO.

In some cases, it’s possible to optimize your website on your own, but in many cases, it’s more effective to work with a professional SEO agency. Hiring an SEO agency can provide you with the expertise and resources you need to improve your website’s ranking in search results and reach new potential pet owners.

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Hire an SEO Agency to Boost your Veterinary SEO

Hiring an SEO agency like Mediaboom can provide you with the SEO experts and resources you need to improve your website’s ranking in search results and reach new clients. Mediaboom can conduct a thorough audit of your website, identify areas for improvement, and implement proven strategies to boost your website’s performance in SERPs. Additionally, we can help you adjust your strategy to ensure successful veterinary SEO.

Mediaboom works exclusively with small businesses across a variety of industries, including veterinary clinics. With Mediaboom’s expertise in SEO strategy and page optimization, you’re free to focus on what really matters: giving care and helping animals in need. Contact us to know more.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals, building the most effective marketing and advertising solutions for its clients.


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