Does SEO Really Work? Here’s Why it’s a Must in 2021

If you are wondering if does SEO Really work to grow your business online, here you will learn how to use it to your advantage.

There are plenty of digital marketing strategies to capitalize on in 2021, but there’s one with tremendous potential to help you naturally grow online: SEO. 


You’ve likely heard how important SEO is and may wonder, “does SEO really work?” It’s an important question to ask, especially in our digital-first world. Read on to learn if SEO really does work and how to use it to your advantage. 

Does SEO Really Work?

Yes, SEO really does work. SEO is essential for organic online growth and if you do it right, you’ll have an incredible number of internet users find your website quickly. This increases brand awareness and the chances that these users convert to customers. 

It sounds simple, but there’s more to SEO than having an optimized website. Read on to learn:

  • What SEO is 
  • Why SEO is an important marketing strategy 
  • Common SEO mistakes (and how to avoid them) 
SEO

What is SEO? 

SEO, short for search engine optimization, is the process of optimizing your website so it ranks higher on search engines. The higher a website ranks on a search engine, especially on the first search engine results page (SERP), the greater the chances are of people finding your website when they search. 

There are numerous factors that influence SEO, including: 

  • Page speed 
  • Domain authority 
  • Site crawlability 
  • Mobile-friendliness 
  • Quality of content produced 
  • Number of relevant inbound and outbound links 

These are just a few of many factors to keep in mind when thinking of your SEO strategy. It comes technically as the goal to create the best user experience possible

Marketing Strategy

Why SEO is a Critical Marketing Strategy

SEO is an incredibly important part of your marketing strategy because it helps build brand awareness, drive organic traffic to your website, build authority and trust within your industry, and nurture relationships with new and existing audiences. Let’s discuss how exactly this happens. 

Building Brand Awareness

The more you focus on SEO, the higher your website will rank on search engines. The higher your website ranks, the more people find your brand. The more people find your brand, the more likely you’ll gain brand fans who, eventually, could turn into brand enthusiasts. That’s why it’s also important to have your brand messaging strategy in place online. 

Driving Organic Traffic to Your Website

If you’re not trying to spend a fortune on paid advertising, focusing on your SEO strategy is a key way to create organic inbound traffic. Instead of paying to appear to internet users, you create a strategy that provides them with the best user experience so they come to you naturally. 

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Building Authority and Trust Within Your Industry

A big part of SEO is creating relevant content that’s valuable to users. Typically, this valuable content aims to solve someone’s problem, which means it requires some expertise to write about. The more you produce high-quality content that shows your expertise, the more you’ll build your reputation among your audience and your competitors

Google will reward you, too, if you produce valuable content for people. The better quality content you produce, the better your chances are of ranking highly on search pages. If you get on the first SERP of a highly-searched term, your website could get a lot of organic traffic. 

Nurture Relationships With New and Existing Customers

SEO helps you nurture relationships with new and existing customers because it helps them find you and your content faster. The more they see how your content helps them, the more trust you’ll build with them. The greater the trust, the more likely they’ll eventually convert to customers. 

SEO can also help you attract and convert new audiences. The more keywords you rank for, the more opportunities there are for people to find you. The right webpage or piece of content can help you tap into an audience you couldn’t before

SEO mistakes

Common SEO Mistakes

There’s great potential with SEO, but there’s also room for error if you aren’t careful. Here are some common SEO mistakes to avoid and why. 

Targeting The Wrong Keywords

When you create content, you want to target relevant keywords. Targeting the wrong keywords, (keywords that aren’t relevant to your business or content), can confuse Google and have you reaching the wrong audience altogether. Instead, do keyword research and figure out which ones are most relevant to your business and audience so you aren’t wasting your resources

Keyword Stuffing

How often you use a keyword in a piece is important for SEO purposes, but trying to use the keywords as many times as possible in your content, known as keyword stuffing, can actually hurt it. Google is smart enough to know when you’re trying to trick it, so if you keyword stuff in hopes of ranking higher, it’ll only hold your content back. Instead, use the keyword where it’s relevant and natural for the user to encounter throughout the content. 

Keywords stuffing

Linking to Random External Sites

Linking to external sites helps with SEO, but you need to think of the quality of those external sites. If you’re linking to random websites that aren’t viewed as legitimate, it could hinder your content. Instead of linking to random websites, link to quality external sites that rank well. That way, Google knows you’re linking to reputable websites and legitimate content. 

Missing the Meta Description 

The meta description, which is the small paragraph of text that appears under your website link on the SERP, is a valuable piece of real estate. It provides important context to users about what your content is about and if it’ll help them get the answer they’re looking for. Don’t ignore it; instead, write a clear and concise meta description that’ll tell Google and your audience the content is worth reading. 

seo Agency

Should I Hire an SEO Agency? 

If you’re thinking of hiring an SEO agency, do it. An SEO agency will take the guesswork out of your SEO strategy and get you the results you want. At MediaBoom, we’re dedicated to helping clients maximize their SEO efforts and experience incredible growth. Head here to schedule your consultation and meet the team—we’d love to help expand your reach. 

Financial Advisor Social Media Opportunities You Can’t Afford to Miss

Every brand needs a social media strategy — including your financial advisor brand. 

How Can Financial Advisors Utilize Social Media Opportunities To Grow Their Business?

Financial advisors can utilize social media platforms to share valuable content that builds a community and establishes trust with your audience. Financial advisors rely on the trust of current and prospective clients, especially since they’re managing people’s finances and long-term wealth. 

That’s why it’s crucial for financial advisors to have a social media strategy that builds trust and provides value to their audience. Here are some other key reasons for financial advisors to utilize social media opportunities. 

It Increases Brand Awareness 

One of the biggest reasons to utilize financial advisor social media opportunities is that they help build brand awareness for financial advisors. You could have an incredible track record for getting your clients results, but it won’t mean much if people don’t know who you are. In fact, statistics show that it takes 5 to 7 impressions for people to remember a brand.

social media for financial advisors

Millions of people are on social media, so if you aren’t constantly posting, you’re missing out on incredible reach. Some ways to increase brand awareness on social media include: 

  • Constantly posting on your social media channels 
  • Liking, commenting on, and sharing other content 
  • Having consistent branding across your channels and your content 

The more you post and the more consistent you are with your brand, the more people will see your messages and identify with who you are and what you do. The more impressions you make, the more likely people will remember you when they need your services.

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It Builds Relationships With Current and Prospective Clients 

Another key reason to pay attention to financial advisor social media opportunities is that social media helps financial advisors build meaningful relationships with current and prospective clients. Financial advisors rely on retaining clients and bringing in new ones to stay in business, and a key way to stay in contact with both these groups is to utilize social media. 

Financial advisors can use social media to: 

  • Speak to the issues of current and prospective clients 
  • Provide solutions to these issues 
  • Show their audience the person behind the brand 
financial social media

Think about it: people want to have a good relationship with the person who helps manage their finances. They want to see who you are and why you do what you do. Posting on social media will help you establish trust with your current clients and prospective clients. 

This also helps you set yourself apart from other brands in your audience’s feed. Authenticity is huge for people on social media, and the more you show who you are and the value you provide, the more authentic you seem. 

It Drives Website Traffic 

Your website is a crucial pillar in your financial advising business. It shows the world who you are, how you help your clients, and how people can get in touch with you. 

You want people to visit your website to learn more about who you are and what you do, and a viable way to drive traffic to your website is to post content on social media. 

If you have a blog, you can post blog content to your social media pages. This will help drive traffic to your website and boost your SEO efforts. If you utilize SEO properly, your website can reach millions of users in an instant. 

Driving people to your website from social media is a viable strategy that can get more eyes on your services and your brand. 

social media for financial business

It Establishes Credibility

One of the most important financial advisor social media opportunities to take advantage of is the fact that social media can help you establish credibility in the financial advising industry. 

Posting valuable content that helps solve your audience’s problems will make you more credible as a financial advisor. The more credible you are, the more likely your audience will trust you. 

Establishing credibility can also lead to you becoming a thought leader in the financial advising industry. 

Becoming a thought leader can actually make clients come to you.

Plus, establishing yourself as a thought leader can lead to additional opportunities for your career. You could be asked to speak at events, write books, and even take on big-name clients. 

It Helps You Stand Out From The Competition 

A key thing to remember with financial advisor social media opportunities is that they allow you to stand out from your competition. 

There’s a reason it’s called “social media”: people want to see who you are and what you stand for as a financial advisor. Getting social on social media and sharing your expertise helps you stand out from other financial advisors who, quite frankly, are sleeping on their social media strategy. 

According to investors.com, a 2019 Putnam Social Advisor Survey of more than 1,000 financial advisors in the U.S. concluded that 98% of the advisors use social media for business or personal use. So, it’s clear that your competition is using social media — but the question is: are they using it correctly? 

If you double down on your social strategy and find the right content that resonates with your target audience, you could build a following and reputation that’s unmatched in the industry. Sure, people could follow other financial advisors — but they won’t get the same quality content they get on your channels. 

How Can Financial Advisors Capitalize on Social Media Opportunities To Grow Their Business?

Now that you know why it’s important for financial advisors to utilize social media, it’s time to address what you can to capitalize on various social media strategies to grow your business. When done right, these strategies can help you grow your social media following, boost your brand, and get new clients in your inbox. 

social media financial advisor

Utilize All Your Social Media Platforms

As you brainstorm financial advisor social media opportunities, you should think of strategies that utilize all your social media platforms. These platforms include: 

  • Facebook 
  • Twitter 
  • Instagram
  • LinkedIn 
  • Pinterest 
  • YouTube 

Keep in mind that you should capitalize on the platforms your target audience uses most. Sure, you can have a strategy for all social platforms, but you should really focus on the platforms where your target audience is engaged with. That’s how they’ll see your content and brand, after all. 

Then, you can focus on the kind of content you create for each platform. Different types of content do well on each platform. For instance, YouTube is a video platform, so you’d create video content for that channel. However, you could post a mix of posts, videos, and articles on LinkedIn to get maximum engagement. 

That being said, make sure you create a variety of content for different social platforms. 

This will help ensure your content is viewed, no matter which platform it’s on. The last thing you want is to work hard on creating content, only to have it fall flat because it wasn’t posted on the right platform. 

Invest in Paid Social Media Ads 

One of the financial advisor social media opportunities that can lead to a great return on investment is investing in paid social media ads. Online paid ads, in general, typically make money for the advertiser. Statistics show that small businesses earn an average of $3 in revenue for every $1.60 they spend on Google AdWords. If you’re looking to get results quickly, investing in paid social media ads is a strong strategy to consider. 

instagram for financial advisors

If you do decide to invest in paid social media ads, make sure the ads are targeted and speak to a specific audience. If you pay for generic ads that don’t speak to a targeted audience, there’s a good chance they’ll miss the mark and not be compelling. Instead, create ads that: 

  • Are the right format (video vs. picture) for the platform 
  • Target the right people 
  • Speak to a specific pain point your services help relieve for your target audience 

Doing these things, plus doing some research on your audience’s social media habits, can help you maximize your paid social media ROI and land new clients. 

Speak To Your Target Audience 

One of the most important things to remember about social media is that it’s more about your target audience and less about your services. 

Your social media accounts should be filled with content that helps your target audience. 

No one wants to follow a social media account that only brags about how great their services are. Instead, focus on having a healthy balance of self-promotion and valuable content. For instance, if you schedule four posts each hour, you could have three of those posts be educational content and one of those posts be promotional content. 

financial advisor target audience

Remember: people follow you on social media because they think you’re of value to them in one way or another. If you target your content based on the wants and needs of your target audience, the more trust you’ll build with them.

Provide Valuable Social Content 

Something else to keep in mind with financial advisor social media opportunities is to provide valuable social content for your followers. People follow your social media accounts for a reason: they want to keep up with you and your financial tips. 

So, give them what they want and provide valuable content they can learn from and use each day. 

This kind of content includes: 

  • Blog posts about financial tips 
  • Infographics about the state of finance 
  • Video interviews with finance and wealth leaders discussing trending topics 

This kind of content shows your followers that you’re a good source for financial and wealth advice. 

If they trust your tips and they follow you for long enough, they may want to hire you as their financial advisor. Or, at the very least, they’ll be grateful that you provide the content you do and recommend that others follow your platforms. Valuable social content helps clients come to you and keeps your inbound strategy fresh. 

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Interact With Your Social Followers 

One of the most important financial advisor social media opportunities to capitalize on is to interact with your social followers. If someone’s following you on social media, they want to hear from you.

If you interact with people on social media, you’ll establish a rapport with your followers and develop a friendly and helpful reputation with them.

There are multiple ways you can interact with your followers on social media. If someone posts a question, you can respond with an answer. If someone shares a story, you can comment on it or share it on your own feed. You can also like posts, comments, and content that your followers share. 

The more you interact, the more your followers will think of you as a personable financial advisor who has their best interest at heart.

Interacting with your followers also helps you stand top-of-mind to them. The more they see your name, the more likely they’ll think of you when they need financial advising. 

social media in finance

Starting Utilizing the Power of Social Media

There are many opportunities financial advisors can capitalize on when it comes to social media. Social media is a powerful tool that can build brand awareness, establish trust, and take your financial advising business to the next level. When done right, social media can make clients come to you and establish yourself as a thought leader in your industry. 

It takes time to plan out your social media strategy, especially if you want it to play a large role in your organic growth plan. Don’t rush your social media plan because if you do, your audience will be able to tell. 

Focus on a plan that puts the right message in front of the right people at the right time and you’ll have a winning social media strategy.