Hotel Marketing – 8 Brilliant Ways to Promote Your Hotel

Discover 8 useful strategies for Hotel Maketing you can use to brand your hotel, connect it with your audience and rank higher in SEO.

Although the need for lodging will always keep hotels relevant, with more than 700,000 resorts and hotels across the globe, yours can’t afford not to market yourselves if you want to be unique. 

What is hotel marketing?

Hotel marketing encompasses various marketing techniques and strategies to brand your hotel, connect with your audience, build your customer base, increase sales, and rank higher in SEO. 

In this post, we have 8 such strategies you can use to put your hotel on the map. There will be plenty of actionable tips ahead, so check it out.

8 Hotel Marketing Strategies to Employ Today

8 Hotel Marketing Strategies to Employ Today

Build a Conversion-Focused Website

Every company has a website, including those outside of the hospitality industry. Yet how many of them have a conversion-focused website? Not nearly as many.

What do we mean when we say conversion-focused?

That every facet of your website is designed to attract many visitors and keep them on the page.

This is a purposeful website design that’s less about appeal and more about function.

Your website should follow the most current SEO best practices. Some of those are as follows:

  • UX is important: It’s all about the user experience (UX) on websites anymore. All links on your site should be working and all content must be typo-free. Interactive content helps as well, as does easy navigation.
  • Follow the EAT principle: No, EAT doesn’t stand for having a snack in this case, but expertise, authority, and trustworthiness. By encapsulating these three values, Google increases your site ranking.
  • Track the right metrics: There are three metrics at current that Google uses to dictate your website placement on their search results page. 
    • Cumulative Layout Shift: CLS is a measurement of the visual stability of your website. You want a value that’s under .1.
    • First Input Delay: FID determines how responsive your website is and should be 100 ms or less.
    • Largest Content Paint: LCP is the page speed for above-the-fold elements. If your page doesn’t load in 2.5 seconds or faster, it’s too slow.

Speed is truly more important than website style.

That doesn’t mean your site has to be ugly, as that will turn customers and potential customers away too.

Instead, it means that you shouldn’t bog down your site with visually appealing elements. 

Here are some hotel website designs courtesy of our blog that shows you how to combine style with speed.

Your site must have mobile optimization as well. 

Smartphones are so prevalent in daily life that most people who land on your site are doing so on their phones. 

If your site is only formulated for desktop users, you can expect the site visitor to continue on to the competition. 

mobile optimization for hotels

Get Great Reviews

As a hotel owner, you can promote yourself until you’re blue in the face, but what will really make up someone’s mind is other’s experiences. 

According to Oberlo, almost nine out of 10 people will scope out reviews before they make a purchasing decision. That goes for products and services alike.

That’s why one pillar of your hotel marketing plan must be to increase the number of reviews your hotel gets. 

Doing this doesn’t have to be difficult, either.

The next time you get a visitor, send them a text message or an email asking them to review their stay. 

Timeliness is important here; if you send the survey two days later, the customer might have already begun to forget the details of the hotel. 

Then wait for the reviews to trickle in. Some will be positive, others will inevitably be negative, but you must respond to as many as you can. 

If it’s a positive review, then thank the customer for leaving it and comment on a few points they mentioned. 

For negative reviews, ask the customer if there’s something you can do to improve their experience for next time. Offer to communicate with them through phone or email to make matters right. 

Although many companies think that negative reviews make them look bad, it’s all about how you handle them.

By prioritizing customer service even in the face of a bad review, you show your customers that you care. 

Use Unique Branding

In our post on hotel branding, we discussed the benefits of such. Using branding can increase your trustworthiness, differentiate you from the competition, and open up revenue channels you might not have known existed. 

Further, you can create passion around your brand that’s contagious. Your customers become your ambassadors.

How do you make a unique brand considering that every hotel has to brand itself? Well first, you need to understand your target audience. 

This should really be the first part of your hotel marketing plan. After all, without knowing who your audience segments are, you can’t sell them tailored services.

Target audiences vary by hotel. 

If yours is a family-friendly hotel, then your ideal customer is a parent. Maybe you’re more of a business hotel because you have many conference halls and related amenities. Then your target audience would be working-class adults between their 20s and 50s, maybe older.

Once you know who your target audience segments are, you can begin to brand yourself in kind

Rather than promote your hotel, promote a lifestyle. 

For instance, focus on your fitness facilities, your onsite restaurants, and your rooftop terrace bar. Talk about all the great tourist sites that surround your hotel too. 

hotel lifestyle

Start an Email Marketing Campaign

According to a 2021 HubSpot report, more than four billion people around the globe use email every single day. Email marketing remains one of the best tools in your hotel marketing arsenal, so take advantage of it.

Does your hotel send out a monthly email newsletter? If you don’t already, then you need to start. 

If you already have a newsletter, it doesn’t hurt to revamp it. Your email list doesn’t want to be regaled with boring stories about quarterly sales meetings or who your latest food vendor is. They want to be entertained.

How can you make your newsletter more entertaining? Since you know who your target audience is, it becomes easier to narrow the focus of your newsletter. 

Maybe they want to hear about the new wing you’re adding to the hotel or how you’re striving to make the building greener.

If you can offer behind-the-scenes glimpses into the daily operations of your hotel, many customers appreciate this sort of thing, as it increases your hotel’s transparency. 

You should also watch the balance of content included in your newsletter. 

You want 80 percent of the content to be educational or entertaining and the remaining 20 percent to be promotional.

Besides sprucing up your email newsletter, you should also get into a rhythm of emailing your customers with exclusive deals and offers. 

It’s hard to resist a stay at a hotel when you get the third night free.

If you’re having a hard time staying on top of your email marketing, consider using automation to send emails and even responses on a schedule. 

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10 Website Must Haves to Drive Traffic & Generate New Leads

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Have a Marketing Budget

This next marketing tip isn’t so much a strategy as a good plan. You must have a marketing budget set aside to pay for website design, SEO services, branding, and the other areas of hotel marketing we’re going to discuss ahead.

How much of a budget these services require will vary. 

According to marketing resource WebStrategies, in 2020, the average marketing budget was 11.4 percent of a company’s revenue. 

If there’s one time of year where your marketing spending might be higher, that should be during peak booking season. 

You want to draw in the most business, so you’ll usually ramp up your hotel marketing efforts to do so. 

By reducing marketing spending during the slower months, you can avoid blowing through your budget quickly. 

Foster Local Business Relationships

The businesses that share your community aren’t competition unless they’re other hotels. From restaurants to bars, retail shops, and everything in between, try to form business partnerships with these companies.

This deeply fosters the sense of community that you can use to brand your hotel. You’re promoting a lifestyle, and part of that lifestyle is the immersive community.

Look for opportunities to promote other businesses whenever appropriate. Perhaps you repost their content on your social media or you two arrange a guest blogging deal. 

You can even hold a contest or giveaway where their products or services are the prizes.

The idea here is cross-promotion, so the other business should want to reciprocate the above efforts. For example, maybe the prize for their contest is a free two-night stay at a premium suite in your hotel room. 

We also suggest looking for ways to promote your city or town as a whole. 

What is it about the area that’s so special? Is it the above-mentioned local tourist attractions? Perhaps you’re in a college town or a historic city. Your city or town could have been rated one of the best places to live in the country.

If you can’t pinpoint something exciting about your city or town like in the above examples, then get out there and find what’s exciting! You shouldn’t have to look far. 

local hotel marketing

Fully Utilize Google My Business 

Companies big and small have Google My Business accounts, and your hotel must as well. Google My Business is free, so even if your hotel marketing budget is on a shoestring, you can still use this service.

Google My Business presents all the pertinent information on your hotel when a customer searches for you on Google. 

That includes your hotel name, address, phone number, and website address. Customers can even book a stay at your hotel right through Google.

However, Google My Business can only display the information that you provide. Make sure that your profile is 100 percent complete, including any small details that you might have overlooked. 

Once your profile is done, continue to use Google My Business to the fullest. 

Upload high-res photos of the various parts of your hotel, including the lobby, the rooms in each suite, the dining hall, onsite restaurants, your fitness facility, and the rooftop bar. This helps you rank higher with the service. 

When your hotel is running a special or a discount, post it on your Google Business Profile.

Every bit of news you post will show up on your Google My Business profile as an update. If a customer searches for certain terms that are included in your updates, that can help connect them with your hotel.   

Create Info-Rich Content 

Our last hotel marketing tip is this: content is king, so use it!

Content encompasses far more than written blog posts or long-form content anymore, but photos, infographics, and videos as well. Still, we recommend starting simple with a travel guide posted on your website.

You might hire a third-party writer to produce the travel guide, or your in-house staff can do it.

The guide should cover all the great spots around your city and town, especially those businesses that you partner with. Make sure that you follow SEO best practices such as incorporating long-tail keywords. 

Once your travel guide has been online for a while, update it. Repurposing old content is a great hotel marketing strategy. If businesses have closed since you wrote the guide, delete them. Add any new businesses so the guide is current.

We also recommend getting on social media and promoting attractions in your city or town. 

Maybe you make a YouTube video showcasing the best little-known spots in your neighborhood or you create a series of Instagram posts.

This isn’t making content for content’s sake, but providing info-rich, high-value content to your customers and potential customers. 

That kind of content resonates more and performs better!

content marketing hotels

Conclusion 

Hotel marketing is an excellent way to help your hotel stand out.

Start with a budget, define your target audience, and then work on your website, your branding, your email marketing, and your content marketing.

If you’re struggling in the above areas, you can count on Mediaboom. We’re a digital marketing agency that offers services such as website design, advertising, and marketing.

We’ll help make your marketing goals achievable. 

Does SEO Really Work? Here’s Why it’s a Must in 2021

If you are wondering if does SEO Really work to grow your business online, here you will learn how to use it to your advantage.

There are plenty of digital marketing strategies to capitalize on in 2021, but there’s one with tremendous potential to help you naturally grow online: SEO. 


You’ve likely heard how important SEO is and may wonder, “does SEO really work?” It’s an important question to ask, especially in our digital-first world. Read on to learn if SEO really does work and how to use it to your advantage. 

Does SEO Really Work?

Yes, SEO really does work. SEO is essential for organic online growth and if you do it right, you’ll have an incredible number of internet users find your website quickly. This increases brand awareness and the chances that these users convert to customers. 

It sounds simple, but there’s more to SEO than having an optimized website. Read on to learn:

  • What SEO is 
  • Why SEO is an important marketing strategy 
  • Common SEO mistakes (and how to avoid them) 
SEO

What is SEO? 

SEO, short for search engine optimization, is the process of optimizing your website so it ranks higher on search engines. The higher a website ranks on a search engine, especially on the first search engine results page (SERP), the greater the chances are of people finding your website when they search. 

There are numerous factors that influence SEO, including: 

  • Page speed 
  • Domain authority 
  • Site crawlability 
  • Mobile-friendliness 
  • Quality of content produced 
  • Number of relevant inbound and outbound links 

These are just a few of many factors to keep in mind when thinking of your SEO strategy. It comes technically as the goal to create the best user experience possible

Marketing Strategy

Why SEO is a Critical Marketing Strategy

SEO is an incredibly important part of your marketing strategy because it helps build brand awareness, drive organic traffic to your website, build authority and trust within your industry, and nurture relationships with new and existing audiences. Let’s discuss how exactly this happens. 

Building Brand Awareness

The more you focus on SEO, the higher your website will rank on search engines. The higher your website ranks, the more people find your brand. The more people find your brand, the more likely you’ll gain brand fans who, eventually, could turn into brand enthusiasts. That’s why it’s also important to have your brand messaging strategy in place online. 

Driving Organic Traffic to Your Website

If you’re not trying to spend a fortune on paid advertising, focusing on your SEO strategy is a key way to create organic inbound traffic. Instead of paying to appear to internet users, you create a strategy that provides them with the best user experience so they come to you naturally. 

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10 Website Must Haves to Drive Traffic & Generate New Leads

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Building Authority and Trust Within Your Industry

A big part of SEO is creating relevant content that’s valuable to users. Typically, this valuable content aims to solve someone’s problem, which means it requires some expertise to write about. The more you produce high-quality content that shows your expertise, the more you’ll build your reputation among your audience and your competitors

Google will reward you, too, if you produce valuable content for people. The better quality content you produce, the better your chances are of ranking highly on search pages. If you get on the first SERP of a highly-searched term, your website could get a lot of organic traffic. 

Nurture Relationships With New and Existing Customers

SEO helps you nurture relationships with new and existing customers because it helps them find you and your content faster. The more they see how your content helps them, the more trust you’ll build with them. The greater the trust, the more likely they’ll eventually convert to customers. 

SEO can also help you attract and convert new audiences. The more keywords you rank for, the more opportunities there are for people to find you. The right webpage or piece of content can help you tap into an audience you couldn’t before

SEO mistakes

Common SEO Mistakes

There’s great potential with SEO, but there’s also room for error if you aren’t careful. Here are some common SEO mistakes to avoid and why. 

Targeting The Wrong Keywords

When you create content, you want to target relevant keywords. Targeting the wrong keywords, (keywords that aren’t relevant to your business or content), can confuse Google and have you reaching the wrong audience altogether. Instead, do keyword research and figure out which ones are most relevant to your business and audience so you aren’t wasting your resources

Keyword Stuffing

How often you use a keyword in a piece is important for SEO purposes, but trying to use the keywords as many times as possible in your content, known as keyword stuffing, can actually hurt it. Google is smart enough to know when you’re trying to trick it, so if you keyword stuff in hopes of ranking higher, it’ll only hold your content back. Instead, use the keyword where it’s relevant and natural for the user to encounter throughout the content. 

Keywords stuffing

Linking to Random External Sites

Linking to external sites helps with SEO, but you need to think of the quality of those external sites. If you’re linking to random websites that aren’t viewed as legitimate, it could hinder your content. Instead of linking to random websites, link to quality external sites that rank well. That way, Google knows you’re linking to reputable websites and legitimate content. 

Missing the Meta Description 

The meta description, which is the small paragraph of text that appears under your website link on the SERP, is a valuable piece of real estate. It provides important context to users about what your content is about and if it’ll help them get the answer they’re looking for. Don’t ignore it; instead, write a clear and concise meta description that’ll tell Google and your audience the content is worth reading. 

seo Agency

Should I Hire an SEO Agency? 

If you’re thinking of hiring an SEO agency, do it. An SEO agency will take the guesswork out of your SEO strategy and get you the results you want. At MediaBoom, we’re dedicated to helping clients maximize their SEO efforts and experience incredible growth. Head here to schedule your consultation and meet the team—we’d love to help expand your reach. 

B2B Content Marketing Agency – What They Can Do For You

The right B2B Content Marketing Agency can help you in getting results with your business and your brand growth: discover our services!

Deciding to work with a B2B content marketing agency is a huge step for your business. But, is content marketing even worth it? And should you hire an agency to help?

The short answer to both questions: absolutely, if you want to get powerful results. Let’s dive into B2B content marketing and why finding the right agency to work with is so important. 

What is a B2B Content Marketing Agency? 

A B2B content marketing agency employs a group of professionals who help business-to-businesses companies optimize their inbound marketing strategy. Specifically, they help get your content in front of potential leads via organic and paid marketing strategies. 

Read on to learn what exactly those strategies are and how they help grow your business. 

Content Marketing Agency

What a B2B Content Marketing Agency Can Do

The right B2B content marketing agency can do a lot for your inbound strategy. Here are some key actions they can help with. 

Generating Leads

How would you like leads to come to you organically? A B2B content marketing agency will help you make this happen. They’ll help plan, create, and promote content that helps people come to you. This includes: 

  • Creating a content calendar for strategic content creation 
  • Researching which blog topics will attract leads to your website
  • Assisting in planning and produce video content, audio content, and other relevant forms of lead generating content 

These strategies help qualified leads see your content, increasing brand awareness and relevance in the marketplace

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Creating Retargeting Funnels 

Another perk of working with a B2B content marketing agency is they’ll help you create and optimize retargeting funnels, which help you stay relevant to your leads. They’ll help plan, create, and execute relevant retargeting ads and monitor how they’re converting. 

Statistics show that 70% of consumers are more likely to convert with retargeting, so if you aren’t doing this already, you could be letting valuable leads get away. 

Grow Your Email List

Email marketing is just as relevant in the B2B world as the B2C world. In fact, statistics show that 59% of B2B marketers cite email as their top channel for revenue generation. 

Email is an incredibly valuable marketing channel, but to capitalize on it properly, you need to do a lot of planning, testing, and data analysis. Part of that planning is coming up with lead generators to grow your email list. These lead generators include:

  • White pages and industry reports 
  • Free resources
  • Free templates
  • Pre-recorded webinars/helpful video series 
  • Newsletters

Do you have time to plan, create, and execute on these email lead generation strategies? A B2B content marketing agency can not only help you create these lead generators, but also monitor their performance

Brand Awareness

Increase Brand Awareness

One of the goals for any content marketing plan should be to increase brand awareness. But what exactly does that mean, and how can you measure it? 

A B2B content marketing agency will take all the guesswork out of increasing brand awareness by coming up with effective content strategies and establishing tangible ways to track results

That way, you get clear answers as to whether your business is getting seen by more people. 

Capitalize on SEO

Having an SEO (search engine optimization) strategy is essential if you want your B2B brand to thrive. Part of that strategy includes creating relevant content that’s targeted and, above all else, useful to users

Creating and promoting the best content possible takes a lot of time and effort, and as a B2B leader, you may be strapped for time as it is. 

If you work with a B2B content marketing agency, you’ll get a dedicated group of professionals who will work on SEO-driven content and utilize other SEO strategies to grow your brand. 

Content Marketing

Why is Content Marketing Important?

Content marketing is important because it does two key things: it helps get your brand’s name in front of more people and it helps your audience solve their problems. It also helps you build trust with your audience and establish your brand as a thought leader in your industry. 

Getting the right content in front of the right people at the right time is truly powerful, and content marketing professionals can help you do that effectively. 

How do you know if a content marketing agency will perform?

Your time and resources are valuable. How do you know the content marketing agency you’re working with will deliver the results you need? How do you ensure you aren’t wasting precious time and money? Here are some key ways to gauge how an agency will perform. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Check Reviews 

One of the best things about the internet is that it’s incredibly easy to look up company reviews. Google the B2B content marketing agency you want to work with followed by the word “reviews” and you should see some. You can also look on the company’s Google My Business page to read customer reviews. 

Read Testimonials 

Similar to reviews, testimonials give you key insights into how a content marketing company gets results and treats their clients. If an agency doesn’t have testimonials posted on their website, see if they have case studies or other forms of proof that their services worked for other brands. 

testimonials content marketing

Discuss Expectations and Goals

Having clear expectations and goals set when working with a content marketing agency is critical. That way, you both know what to strive for and how to measure success

Ask About Their Process and Reporting 

Once you define what success looks like, ask the agency what their process is like and how they report. Do they check in daily, weekly, or bi-weekly? How often do they send out reports? How do they calculate conversions? These are all essential things to know to stay in the loop with your content marketing strategy. 

b2b Content Marketing Agency

Should B2B Companies Invest in Content Marketing?

Yes, B2B companies should invest in content marketing. It’s an essential way for B2B businesses to increase brand awareness, establish trust and authority, and improve online visibility. 

Need a B2B Content Marketing Agency?

If you’re searching for the right B2B content marketing agency to work with, come check out Mediaboom. We combine ROI-oriented digital marketing with story-driven advertising to not just meet, but exceed, your marketing goals. Head here to learn how our services can help your brand grow exponentially.