Target Audience for Luxury Brands – How to Attract Clients

Understanding the target audience for luxury brands will ensure any high-end company markets its products appropriately: find out more!

Understanding the target audience for luxury brands will ensure any high-end company markets its products appropriately. In fact, as you introduce your latest product, you want to ensure you will be able to sell it. That means knowing the consumers most receptive to your company.

Effective luxury goods marketing calls for careful targeting of particular demographics. Luxury firms need to draw in customers who can afford to spend a bit more on products since high-end goods aren’t designed for the standard ones.

In that case, who exactly comprises this high-end target audience, and how should they be approached?

Who is the target audience for luxury brands?

Today’s luxury brand target audience is 25 to 44 years old. They comprise 64 percent of this overall audience. Don’t sleep on the younger generation between 16 and 24 years old, also known as Generation Z. They’re another big chunk of your target market.

In this guide, we will provide a detailed breakdown of the groups in the typical target audience for luxury brands. We’ll also discuss these groups’ respective values as well as provide tips for targeting the different parts of your audience.

In case you may need a further consultation for your luxury company, find out our services or contact us to know how we can help your brand.

Now let’s dive in!

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Breaking Down Your Luxury Brand Target Audience: Who Are They?

With age often comes financial stability.

Not only are you settled in a job, but you’ve ascended the career ladder, earning new titles with increasingly higher salaries. You would think then that it would be an older generation that mostly builds up a target market for luxury brands.

Per data from the report we mentioned in the intro, it turns out that’s not all true.

While you will still want to put in your marketing efforts for consumers in their 40s, it’s actually two younger and thus unexpected groups you should also focus on. These are Generation Z and millennials.

target audience for luxury brands: generation Z buyers

Generation Z

When we say young, we do mean young. Generation Z includes those born between 1997 and 2003:

  • Of those Gen Z’ers surveyed in the report, only 14 percent of them said they never buy luxury items.
  • A small group, 19 percent, said they rarely do so.
  • An equally sized group, also 19 percent, said they treated themselves to these luxury products regularly.
  • More Generation Z respondents, 25 percent, answered that they occasionally treat themselves to luxury goods.
  • Most of them seem to buy these as gifts for others, as 33 percent said they do.

You might not have imagined marketing your luxury goods to those 20 or younger, but that’s today’s reality. When you think of how this generation grew up, it makes sense. They never knew life without the Internet. Social media boomed when they were kids or tweens and were thus more malleable to its influence.

They’re privy to a lot of brands and companies then. They also have entered the workforce or soon will, meaning they have the disposable income to spend on luxury goods.

target audience for luxury brands: Millennials


Millennials are no longer the youngest kids on the block.

They also encompass a bigger audience than you may have realized. To fit this grouping, your audience would have had to been born between 1983 and 1996.

  • While 16 percent never bought luxury goods and 18 percent rarely did, the numbers only went up from there.
  • Only 22 percent were occasional treaters, down three percent from Generation Z.
  • Fewer bought luxury goods as gifts, 23 percent, a decrease of a whole 10 percent when compared to Gen Zers.

Instead, more millennials are buying luxury items for themselves, with 34 percent saying they do so. That makes this age group your biggest buyers. Per the data, it’s men who spend more than women, with them consisting of 62 percent of that millennial audience.

Although they all didn’t grow up with the Internet, it arrived when most millennials were maturing from childhood.

They glommed onto it quickly. They were also the first to use social media platforms like Facebook, Twitter, TikTok and YouTube. They’re incredibly smart shoppers who know when they’re being sold to.

Now in their 20s and 30s, they have the money to spend as they see fit.

target audience for luxury brands: who is the generation of older millennials

Older Millennials

The last group that buys the most luxury goods doesn’t really have an official name.

They’re too old to be millennials, as that group cuts off after you’re 36. This group is also too young to be Generation X, which are those 43 to 56 years old.

That’s why we’ll call this group older millennials. They’re 35 to 44 years old and they’re also another big part of your target audience. Up to 33 percent of them regularly treat themselves to luxury goods. They don’t buy them as gifts often (15 percent).

Make sure you don’t confuse this group for Gen Xers.

Only seven percent of Generation X adults buy luxury products often. Even more of them, 27 percent, said they do so rarely. You’re not likely to make as much of a profit from this group then.

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The Ultimate Guide to Luxury Digital Marketing

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What Are Your Target Audience Groups Buying?

Now that you know who’s buying, it would help as well to know what they’re buying. It seems to vary depending on how often your target audience treats themselves to luxury products.

For those who only do so occasionally, they mostly buy electronics, as 53 percent do this. These items include smartphones, premium headphones, tablets, computers and laptops, and the like. Another 34 percent splurge on pricy food ingredients like caviar and truffles.

The clients who buy luxury goods for others but not themselves lean towards different products. They’ll pick up travel tickets as a gift (30 percent).

They also purchase experiences like VIP event access or glamping, with up to 25 percent reporting as much.

The regular luxury good buyers will also nab plane tickets for themselves (36 percent). They quite like furniture and household items, too (36 percent) as well as automotive and car products (26 percent).

What Values Drive Your Luxury Brand Target Audience?

What Values Drive Your Luxury Brand Target Audience?

As you begin brainstorming what your luxury product marketing campaign will look like, you have to consider the values of your target market. These are the qualities most important to your potential clients.

You also want to ensure your company checks off the values we’re about to share with you.

Then, as applicable, make sure these values appear in your marketing campaign to appeal to the most members of your audience.

1. Exemplary Customer Service

Today’s customer service is not about calling a number, being asked to wait, and sitting on hold for 30 or 40 minutes. Your older consumers might do that, and some younger ones, too, but you have to offer more than a hotline.

Keep your social media inboxes open.

When messages arrive, try to answer them in real time. A chat function on your website also helps to this end. Maybe you have an employee who mans this or you use artificial intelligence (AI).

Customer service is about speed, yes, but also the quality of the interaction.

Make sure you’re fully answering a customer’s question or putting them in touch with someone who can.

Immersive marketing refers to coupons, samples, digital marketing, word-of-mouth ads, public relations, and other advertising avenues.

2. Immersive Ads

Another value you can’t skimp on is immersive advertising, sometimes also referred to as immersive marketing. This all-encompassing form of marketing includes coupons, samples, digital marketing, word-of-mouth ads, public relations, and other advertising avenues.

Make sure your marketing campaign has a well-designed website, a social media presence (more on this shortly), email marketing, online surveys, blogs, radio and television advertising, paper surveys, flyers, and billboards.

3. Additional Services/Content Offered After the Sale

Sometimes when a consumer buys a product, they also need ancillary services or content. It’s annoying if they have to seek out another retailer for these accessories or secondary services. Your customers will respond much better to your initial offer if you also put forth these additional services and content to buy with their product.

4. Authenticity

Up to 48 percent of luxury good customers who occasionally treat themselves said authenticity matters.

That’s far too many people to ignore.

Authenticity is all about transparency and honesty. You don’t have to give away company secrets, but let your customers get a behind-the-scenes glimpse into how the magic happens. If you make a mistake, own up to it instead of burying it.

Be real and your audience will respond in kind.

Given that you’re a luxury products brand, it almost goes without saying that your customers will expect a certain level of quality. This should be exceedingly high.

5. Quality Craftsmanship and Materials

Given that you’re a luxury products brand, it almost goes without saying that your customers will expect a certain level of quality. This should be exceedingly high.

The adage that you get what you pay for matters to your audience.

From design to construction, material selection, and everything in between, make sure you have a strong quality control team in place. They must make sure that every product that leaves your warehouse is of the best possible quality.

6. Online Presence

As we said before, Generation Z has always had the Internet and social media.

Even most millennials find it hard to remember what life was like before online connectivity took over.

You can expect most of your audience to use some forms of social media, be that Instagram, Facebook, Snapchat, or Twitter. You must also have accounts on the major platforms. More than just having a presence, make sure it’s an active one as well.

7. Brand Narrative

The luxury market report notes that 29 percent of those who regularly buy luxury goods prefer the company to have a narrative or story. How can you build your luxury brand? How did your brand come to be? Who had a role in it? How has your company grown from those early days to now?

Put this somewhere on your website and tie in your story whenever possible, including in your marketing materials.

Download Our Latest Whitepaper

The Ultimate Guide to Luxury Digital Marketing

Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales.

3 Useful Tips and Pointers for Targeting Your Ideal Luxury Audience

The above values should act as a starting point for what to do (and not to do) during your luxury product marketing campaign. Here are some of our best tips for tailoring and targeting your audience, in case you need more advice, you can contact us to find out how our digital experts can help you take your brand to the next level.

1. Create Buyer Personas

A buyer persona also goes by the name customer avatar. Essentially, it’s like a blueprint for selling and marketing to your customers. In a nutshell, you survey your current customers, your most qualified leads, less qualified leads, and even some referrals and third parties. Then, you take the most common information from those interviews and use it to create personas.

Since your target audience includes those as young as 19 as well as older, more established adults in their 40s, having a slew of buyer personas is to your benefit. Don’t just create these avatars based on age, but also on such values as income and pain points or challenges.

2. Target by Income with Google Ads

Your typical target market for luxury brands includes a wide range of ages, as we said, but also income levels.

If you know a product might disqualify some of your audience because of the price, then you don’t want to market to them. Instead, you want to focus on those who can afford it. With income targeting, you can.

This form of geotargeting, which is available on Google Ads, comes from US Internal Service data on household income. By using income targeting, you can market with confidence, assured that the segment you’re reaching out to will have the money to buy your goods.

Use facebook ad targeting luxury customers

3. Use Facebook Ad Targeting

Google Ads isn’t the only company that lets you geotarget. You can also use Facebook Ads. Now, Forbes mentioned that the social media giant cut out a lot of targeting filters, mostly to avoid discrimination.

To get around it, you want to begin targeting interests your higher-end customers could have, like boating or yachting. You can also use geotargeting to display your Facebook ads to those living in wealthier neighborhoods. Facebook did not change anything pertaining to using job titles for ad targeting, so that’s yet another option at your disposal.

Finding the Best Target Market for Luxury Brands

If you’re a brand that produces luxury products, finding your target audience isn’t always easy. You may be surprised to hear that the audience skews younger, as young as 19 in some instances. From Generation Z to millennials and those just outside that group, your audience is at different life stages.

By understanding the values they appreciate and then using the marketing tactics we recommended above, you can market your luxury products to your target audience more effectively.

But, if you still need a consultation by an expert, get in touch with Mediaboom!

Video Content Marketing – 10 Tips That Can Grow Your Business

video content marketing used to be something that fell into the “nice to have” category for a brand. Times have changed. Find out why.

Video content marketing always used to be something that fell into the “nice to have” category for a brand.

Times have changed. Find out why:

What is Video Content Marketing?

Video Content Marketing is now something that every company must have to remain competitive. It has become one of the most widely viewed and most powerful forms of storytelling that a company can use. Today’s customers expect video. There is huge value to bringing in these visual stories. 

Why Do You Need Video Content?

This article will cover why you need to incorporate video into your total digital marketing strategy along with how you can market that content. 

We’ll go into detail about why you need to consider creating video content, why’s is becoming so popular, tools to use, and much more:

Video Content Marketing

1. The Popularity Of Video Marketing Is On The Rise

There is one thing that a marketer can be certain of—the demand for video is on the rise and it shows no sign of slowing down. 

Here are the top reasons you should implement it in your content marketing strategy:

The growth of video increases at about 100% each year

If you aren’t creating videos, you are missing a large swath of the population. Research shows that users actually want video and prefer to consume that over other forms of media. 55% of people view videos every day. 

Videos allow for creativity and can evoke emotions that the written word may not. 

Viewers like videos because it eliminates the need to read. Videos are also a bonus for more visual learners. Marketers like it because it gives them one more way to connect with their audiences

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Video also seems to keep potential customers more engaged. 

Viewers stay on a page with a video longer than one with just words. The longer a person stays on your site, the better chance you have at turning them into a customer. 

Video Content Marketing is now something that you can use anywhere.

It isn’t restricted to just a video channel on a platform like YouTube. Video can be incorporated into virtually anything you create. It can be used in emails, social media posts, or even embedded into a PDF or blog post. Video doesn’t have to stand alone; it can complement other pieces of content that you create. How and when you use video is a vital piece of any content strategy. But video is not a piece that you can overlook or neglect. Customers expect it and won’t trust you without it.

Here are some additional video marketing statistics for you to consider. These show how important video marketing is to consumers. 

Increase sales for your business through video content

2. Video Content Marketing Helps Increase Sales & Conversions For Your Business

Video has proven to be incredibly helpful for companies looking to generate revenue for their business. This assertion is backed up by research. People who watch explainer videos, instructional videos, or other visual media that fall into this category are more likely to purchase than those who don’t

Researchers have found that 74% of people who watch explainer videos are more likely to purchase the item they watched the video about. 

This success will also apply to the conversion rate of your site. Videos have proven excellent at getting visitors to take whatever the desired action is on your site. While purchasing is just one of those actions you want visitors to take, video helps improve conversion rates on several actionable items, including email signups.  

Adding video to your emails also helps your bottom line. 

Emails with embedded videos have a higher open rate. If those videos show off a product, those customers are more likely to buy it because you showcased a video of the product in your email. These increases all lead to more sales and an improved bottom line.

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10 Website Must Haves to Drive Traffic & Generate New Leads

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3. Using Video Improves Your SEO Rankings

When marketers hear about SEO, many think strictly of written content like blog posts or web copy. Your videos are one more tool for helping improve your rankings with Google. You will want to optimize any text used in your video titles, hashtags, or descriptions. 

Making sure to sprinkle in high ranking keywords will get your content noticed. 

Videos are also an asset to your website, even without that level of optimization. Google ranks websites with video higher than sites without video. Adding even one video to a page of your site can boost your standing with Google, meaning more organic traffic to your site. An increase in organic traffic is a sign of well-performing SEO. 

4. Videos Increase Social Sharing

Social media plays an important role in our daily lives. Not only do we post content that we want people to interact with, we share content that we find important as well. Some of that content could be your company’s videos. Make sure that anywhere you upload this content, it has all the proper social sharing buttons set up. You want to make it as easy as possible for users to share your content. Having users share your content is a free way to increase your traffic, brand awareness, leads, and sales

Videos Are Preferred By Mobile Users

5. Videos Are Preferred By Mobile Users

More and more content is being viewed first on a mobile device. 

We are now at the point that 50% of all internet searches happen on mobile devices. Brands are making sure they have mobile-friendly content. This includes its video content marketing. This is an absolute must since we spend over three hours per day on our cellphones

For all the improvements made with mobile devices, it can still be hard to read pages or documents due to the size of the screens. Providing content in video form allows users to consume your content regardless of their devices. You don’t want users to pass on your content because it was difficult for them to consume on their mobile devices. 

6. Tools You Can Use To Create Your Video Content

Videos are quite common these days. There is no shortage of tools one can use to create visually stunning content. Even if you aren’t experienced with shooting and editing video, there are still many tools that can help you pull off amazing video for your customers. Some of these are app purchases only, others desktop only, some are both. All are affordable and easy for a beginner to use. They take away any intimidation one may feel about creating a video. 

  • Adobe Premiere Pro
  • Adobe Spark Video App
  • Canva
  • iMovie
  • Openshot
  • Cyberlink Power Director
  • Splice App
  • WeVideo
Video Content Marketing

7. Where You Can Market Your Video Content

When people first hear the word video, they tend to think of YouTube. While YouTube was the pioneer of video content (and still reigns supreme), it isn’t the only place to find this type of content currently. You can showcase and market your video content marketing from virtually anywhere. YouTube is now just one of many places for videos. Here are some other social media platforms where you can incorporate video marketing content. 

Video Content Marketing on Social Media:

  • Instagram and Facebook have become highly visible venues for video content. 45% of Instagram and Facebook users watch at least one hour of video on these platforms each week. Instagram has 500 million daily users. 45% of that is still a large number of people who could view your videos each week. The stories feature is very popular with users and video is commonly showcased in this medium. 
  • TikTok has become an overnight sensation. The platform is predicated on sharing videos set to music or lip-syncing. All videos are under 60 seconds. There are 100 million monthly users for this platform and 50 million daily users.  
  • Snapchat was the precursor for the format now used by Facebook and Instagram stories. You can share pictures and short videos on the platform and use fun features such as stickers or filters with your content. 77% of college students use Snapchat daily. 24% of Americans have used this app.
  • While not known as a place for video, avid Twitter users engage with it at a high rate. 82% of active Twitter users will watch videos showcased on the platform. So, while this platform doesn’t have the volume of users that other social media channels have, those who are loyal will interact with your content.

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Grow Your Online Presence

Social media is not the only place to market and showcase your content. To maximize views of your videos, don’t forget to market them to your customers anywhere you are online. Make sure you use all of these avenues to showcase your videos. 

  • Use your website to showcase your videos. Embed it into the applicable pages of your site to complement your written content.
  • Include videos in your blog posts as another marketing tool.
  • Create a YouTube channel so all of your videos can be in the same place. People don’t like to search so this helps keep all of your ontent together. 
  • Include videos in your emails. You can either use your emails as a way to drive traffic to your videos or you can add videos to your emails to amplify the content in your email. 
  • If you send PDFs or PowerPoints to your customers, include your videos when applicable. 

8. Examples Of Effective Video Marketing

Video marketing can do so many things for your brand. It can help define who you are, invoke emotions, encourage people to purchase a product, drive them to take some other kind of action, and so many other things. Here are some terrific examples of video marketing by brands.

Dove: Choose Beautiful

Seen here as it aired in Indonesia, Dove challenged us on the way we think about ourselves. The results are pretty amazing.

Apple: There’s An App For That

This commercial was shoot before there ever was an app store. But this was a way to get the world ready for that concept and change the language lexicon.

Budweiser: 9/11 Tribute

Budweiser has always made terrific commercials and many people look forward to seeing what they do each year at the Super Bowl. This video they released at 9/11 had nothing to do with selling and everything to do with making the country feel better. This video wanted to evoke our emotions.

9. Fun Facts To Know About Video Marketing

There is so much to know in the world of video marketing. Here are some fun facts to know about video strategy and the future of video itself.

  • Facebook expects the bulk of its platform to be video.
  • YouTube is the 2nd most popular website after Google.
  • People watch over 1 billion hours of video on YouTube each day.
  • Close to 2/3rds of people turn to YouTube to help them solve a problem.
  • Social media posts that include video get almost 50% more views than those without.
  • Websites with video are more likely to rank higher with Google.
  • Adding video to your emails can increase your click rate.

As you can see, including video does nothing but increase your stats and improve your existing content. 

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10 Website Must Haves to Drive Traffic & Generate New Leads

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10. Additional Marketing Tips

As you create your video marketing content, here are some additional things to consider. Use these pointers in conjunction with the tips in this article. 

  • Always have a call to action in your videos.
  • Use tags so people searching for specific things can find your content.
  • Include a script for indexing purposes.
  • Know how long your videos can be for each individual platform.
  • Have a clear plan for what you want your video to accomplish.

Wrap Up: Where to Start with Creating Video Content

Video marketing is now a requirement of any solid content marketing strategy.

Incorporating video allows a brand to expand its reach and showcase its products to countless new customers. Studies show this form of content is doing nothing but increasing and will soon be the primary way we consume content on the web. Including videos in your emails, on your website, and anywhere else they work will help you increase awareness and drive sales. 

To get started on your video marketing strategy, contact Mediaboom.

Hotel Marketing Agency – Benefits of hiring the best

A hotel marketing agency helps your company realize its potential through a marketing strategy, improving branding and increasing conversions.

A hotel marketing agency can help you oversee your marketing plan from creation to implementation which is key to an organization’s success. Hiring a marketing agency can be a tough decision and you might be on the fence about this. In doing so, you will boost your digital presence and set your brand apart from the competition.

Utilizing the services of a hotel marketing agency is extremely beneficial because offers a wide range of services which will all result in increasing sales, boosting your brand identity, and positively affecting your return on investment. 

Read along as we discuss the different benefits of hiring a hotel marketing agency so that your company can fully realize your marketing potential.

Benefits of hiring an agency specialized in hotel marketing

What is hotel marketing?

Hotel marketing refers to marketing strategies that hotels utilize to promote their branding and widen their customer reach. There are many marketing tools that come into play in this specific niche; but ultimately, the main goal is to increase the number of bookings and guests. 

Hotel marketing can either be online, offline or a combination of both. Internet-based and digital advertising has changed the way hotels are being marketed. It is easy to compare and contrast the amenities that each hotel has to offer but travelers nowadays are more enamored with the experience that they will feel when booking in a hotel.

Hotel marketing has changed drastically over the last decade with stress on digital marketing services. Statistically speaking, more than half of surveyed consumers used an online booking service to book a hotel for their travels. 

The number of travelers going online to select hotels for their next travel destination is increasing. Your hotel can capitalize on this by having a digitalized hotel marketing strategy plan. This is beneficial because it will create brand exposure for people who are looking for a hotel experience. 

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What is a hotel marketing agency?

The hospitality industry is very competitive with travelers visiting a total of 38 websites before making a hotel booking.  To make your hotel stand out and increase the number of website hits and bookings, hiring a hotel marketing agency is an essential move. 

A hotel marketing agency is an outside company that you can hire to run your hotel marketing plan. Hotel marketing agencies are made up of specialized industry experts who can help develop your marketing plan and run it so that you can achieve the results that you want.

Hiring a hotel marketing agency is not an easy feat because you have to hire a company that is reliable and can deliver the results that you need. Working with a reputable and knowledgeable company is also important so that they can understand your branding and implement strategies that will highlight the best of your brand. 

Benefits of Hiring a hotel marketing agency

The hospitality industry is a specialized niche. This means that marketing strategies that you can apply in other industries might not work with the hospitality industry. The reason for this is because instead of a product that you are selling, you are marketing an experience that consumers will feel when they book your hotel. 

Because of this specialized niche, hiring a hotel marketing agency is important because they can bring so many benefits to the table which will boost your brand awareness and increase bookings.

Here are the many different benefits of hiring a hotel marketing agency:

Digital marketeters working in a hotel

1. Knowledge and expertise

A hotel marketing agency will be able to apply their specialized knowledge and expertise to implement the best marketing strategy for your hotel. They are deemed to be industry experts who are knowledgeable about the different trends and marketing strategies that work.

This specific type of agency is highly-specialized which means that they are also well-versed with the different challenges that the hospitality industry is facing. They will help you come up with solutions to counter these challenges and boost your brand’s strength to attract more customers. 

Because you are working with an agency that is an expert in the field, you can also achieve peace of mind when it comes to implementing your marketing plan. A hotel marketing agency can tell your story and boost your brand while implementing different marketing solutions. 

2. Cost-effective

There are business owners who are adamant against hiring outside companies because they want to do everything in-house. Another main reason why hotel owners tend to do their marketing is that they don’t want to spend money on outside resources.

Contrary to popular belief, hiring a hotel marketing agency is cost-effective because they will do everything from start to finish. Having a company that is responsible for marketing can positively affect your business. This will enable you to allocate time and energy to other fields of your business that needs your attention. 

When you have a marketing department in-house you are spending on staff’s salaries as well as other associated staffing costs that can add up. This in-house department works full-time. On the contrary, you can hire a hotel marketing agency seasonally or on a per-project basis. 

Having a hotel marketing agency is usually more cost-effective than maintaining an in-house marketing department full-time.

A digital marketing agency can offer a different perspective to your hotel

3. They offer a different perspective

Sometimes all it takes is to have the opinion and expertise of an outside party to make changes in your marketing plan. Most ideas that come from hotel marketing agencies are more digital and unique; it puts in fresher ideas and perspectives that you probably didn’t even think of. 

Hotel marketing agencies are also abreast of different trends and changes in the industry. It means that they can help you develop cutting-edge ideas that are advanced. This will increase the competitive advantage of your hotel and differentiate you from the competition.

4. Get help from start to finish and everything in between

A hotel marketing agency can help develop your marketing plan and find ways to implement it. They can also help with reporting and monitoring to see which strategies generate the most activity and which ones need improvement. This is helpful in terms of finding out which tools you should concentrate on and which ones you have to improve or scrap altogether.

When a specific marketing strategy is not working, a hotel marketing agency can also help you make informed decisions on whether to enhance this strategy or change it up.

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5. Help with changes

Most hotels go through a development phase wherein the ownership changes, or a major remodel was completed recently. Any impactful changes can alter your marketing strategy and a hotel marketing agency can help with this. 

A hotel marketing agency can help you navigate and translate these changes into a positive. Regardless of whether the changes are big or small. An agency can help market these changes and make your hotel and brand more desirable to consumers. 

6. Capitalize on your digital presence

Most hotel marketing agencies tend to lean heavily on digital marketing. Actually, it can create ways to target specific audiences that are looking for hotels or specialized experiences. Your hotel’s digital presence is an essential part of your branding strategy. Mainly because 85% of people use search engines to look for hotels instead of going straight to the hotel’s official website. 

Because of this, hotel marketing agencies tend to focus on content marketing, search engine optimization, and PPC ads to boost the traffic to a hotel’s website from search engines

Optimizing your website is also an important factor in your digital marketing strategy; all of the tools mentioned above will lead to your website. Your website should have eye-catching content, pictures, videos, and even a virtual tour. The content should also be relevant and up to date.

Content marketing also includes campaigns and promotions that your hotel will roll out to consumers. The goal is to entice potential guests in booking a stay. This can translate to social media account management, email marketing, and using influencers to promote your hotel.

Manage the reputation of your hotel

7. Manage your reputation

Reputation is king, especially in the hospitality industry. More than half of consumers read hotel reviews before booking a hotel. In this way, they can have an inkling of what people are saying about their stay.

Because of this, it is important to hire a hotel marketing agency because they can help curate a guest experience. This will guarantee great reviews that can be posted on your website, social media sites, and other hotel booking websites. 


Hiring a hotel marketing agency is a beneficial decision to boost your hotel’s online presence through digital marketing tools. By utilizing the services of a hotel marketing agency, you will unlock your full potential, reach the goals set in your marketing plan and effectively increase brand awareness which will contribute positively to your bottom line.

Franchise Digital Marketing – 16 Essential Strategies

Franchise digital marketing can be a powerful tool to help you grow your business. Use these 16 strategies to drive more traffic to your website.

Franchise digital marketing is an innovative way to market your business. By using digital marketing tools and techniques, you can reach customers who are looking for your services and products in the digital space. It enables you to generate more traffic and results in the short and long term.

Franchise digital marketing uses online channels to communicate with customers and prospects. It is important for franchise brands and local franchises because it helps with brand awareness, leads, and loyalty. Brand-level franchise digital marketing helps you get your message out to more people. 

You can also use it to build relationships with customers and potential customers, which will help with lead generation. Local franchise digital marketing allows you to reach local customers directly on their phones or computers.

As an entrepreneur, it’s essential for your franchise business to have an online presence that attracts new customers and keeps existing customers coming back. You can achieve this through effective digital marketing strategies. Keep reading as this guide will show you exactly how franchises can boost sales and increase brand awareness.

What is franchise digital marketing?

Franchise digital marketing is the process of creating and executing a digital strategy for your franchise business. It encompasses everything from web design and development to social media marketing and content creation. Your digital marketing strategy should be focused on reaching out to potential customers, increasing brand awareness, generating leads, and ultimately turning those leads into paying customers.

The goals of Franchise Digital Marketing

The goals of franchise digital marketing

The overarching goal of franchise digital marketing is to increase your brand’s visibility on the internet so that more people will notice it and want to do business with you. Through effective franchise digital marketing strategies, more people will come into your store, which will lead to more sales. 

Franchise digital marketing success strategies and solutions

1. Understand what prospects want from franchises

To market your franchise effectively, you need to know your audience and what they are looking for from their franchise experience. That way, you can tailor your marketing strategy accordingly. You can conduct surveys or focus groups with current franchisees or prospective buyers. You can also talk with other franchisors about the successes and failures of their marketing campaigns.

2. Have a well-designed website

You can’t build a truly successful franchise digital marketing strategy without a website. It acts as your digital storefront, and it also functions as a hub for all of your content and social media activity. The first place people go when they’re curious about your brand is your website. So your website should accurately reflect your brand identity and convey the values that matter most to your business. A clean, simple design will help you convert visitors into customers.

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10 Website Must Haves to Drive Traffic & Generate New Leads

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3. Implement local SEO to get more leads

The next step in your digital marketing strategy should be to optimize your website to rank higher in local search results. Local SEO (search engine optimization) is a process that can help you get found in maps and searches on Google, Bing and Yahoo. It is a great way to increase the number of leads your business gets online. 

For people in your area to find you on search engines such as Google, you need a website that has been optimized for location-based keywords. This means that every page on your website should contain as many geographic terms as possible.

4. Provide an excellent user experience

When it comes to franchise digital marketing, you want your website to be user-friendly. In order for it to be truly user-friendly, you need to make sure that it’s easy to navigate and fast. How do you ensure this? By giving users what they expect when they visit a website – and not much more or less.

Your website should have a clear path from start to finish that doesn’t require too much scrolling or clicking through unnecessary pages. Once on a page, the visitor should easily be able to access all of its content without having any difficulty finding anything they need within seconds. 

5. Optimize your website for mobile

The mobile market is growing at a rapid pace. If you want to stay ahead of your competitors, you need to optimize your website for mobile devices. This will help you increase your traffic from mobile devices. It will also give an edge over other businesses that don’t have their websites optimized for mobile users. So, make sure your website is optimized for mobile devices. That way, more people can access your website from their smartphones and tablets. 

Optmize your website for a mobile experience

6. Use social media marketing

Another franchise digital marketing solution is the use of social media. Social media is a great way to engage with your audience, build brand awareness, and generate leads. It also allows you to build a community around your brand, get feedback from customers, and promote new products or services. Don’t make the mistake of limiting yourself when it comes to social media. You can use multiple platforms at once in order to amplify your message.

7. Boost web traffic with Pay-Per-Click (PPC) advertising and remarketing

PPC advertising is a form of internet marketing where you bid on keywords. The search engine determines where your ad appears by the amount you’re willing to pay for each click.

There are two ways to use PPC:

  • Directly from your franchise website by using Google AdWords, Facebook Ads, or LinkedIn Ads. You can also create call-to-action buttons that direct visitors directly back to your website.
  • Using PPC networks, which gives you more control over your ad campaigns. It also allows you to access larger audiences at lower costs than creating campaigns through traditional methods.

8. Create easy-to-understand videos about your business and the franchise industry

Videos are an excellent resource for any business, but they can be especially useful for franchises. That’s because they allow you to showcase the benefits of working with your brand and expand on information that might be covered in your written materials.

Video marketing can also help you build trust with your audience, as well as stand out from your competition. It’s also an excellent way to get more traffic to your website by using specific keywords in the description or tags.

The importance of video marketing for your franchise

9. Use the power of reputation marketing to gain new franchisees and customers

Another franchise digital marketing solution you can adopt is reputation marketing. Reputation marketing is a way to build trust, credibility, and help potential customers decide whether or not your company is a good fit for their needs.

Reputation marketing can be done in several ways:

  • Press Releases. These are a great way to get media coverage for your business. You want to ensure that you have someone who can write press releases who understands how they work and what makes them effective. 
  • Media Outreach. This helps create awareness around what makes your business unique and why people should buy from you instead of your competitors. 

10. Create enthralling content for your franchise

Content marketing is one of the best ways to attract more customers and generate leads by creating engaging content around various topics related to your industry. You can create amazing blog posts or podcasts which will help you connect with potential customers directly. You can connect with them through their preferred mediums such as email or social media platforms like Facebook.

People are more likely to trust a business that creates valuable content rather than one that just advertises or pushes out ads all the time. Content marketing helps you build a relationship with your audience and gives them something they want or need.

11. Invest in email marketing campaigns

Email marketing is another franchise digital marketing strategy that can help you reach your customers. It’s a great way to build customer loyalty, as well as develop relationships with them. Through email marketing, you can also provide customers with updates about new products or services. It doesn’t cost a lot of money either. So it is a good option for owners who don’t want to spend too much on advertising campaigns. Make sure your emails aren’t too long or too short. They should include timely content that offers value to subscribers. 

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10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

12. Franchise landing page development and optimization

Landing page optimization is the process of testing multiple versions of a landing page and analyzing the results to find the most effective one. Landing pages are used to convert potential customers into leads, and therefore they should be designed to have a clear call to action and to guide visitors through a funnel that ends with a form submission.

Franchise marketing managers can use this strategy as part of their digital marketing campaign to increase engagement rates, improve conversion rates, and boost sales volumes. 

13. Implement A/B testing to see what works best for each location

One of the best ways to determine what’s working and what isn’t is through A/B testing. This method has been used by some of the biggest brands in the world, including Netflix and Facebook. A/B testing involves creating a baseline version (or “control group”) and one or more variations (or “experimental groups”). 

The variations are then tested against each other to determine which performs better. For example, if you want to know whether your new copywriting is improving conversion rates for one of your locations, you could create two versions of that content. You then compare how many customers view them before making a purchase at each store location. You may also test different ad designs or messages, landing pages or calls-to-action across multiple locations at once with this technique.

14. Consistent branding and messaging

Your brand is the face of your business. It is what people think of when they hear the name of your company or visit your website. Your brand should be consistent across all touch points so that prospects know what to expect from your franchise.

You want to develop a brand identity that resonates with your target audience and establishes your franchise as an authority in your industry. This can be accomplished through consistent use of logos, colors, fonts and imagery across all social media platforms, websites and advertisements.

The use of customer data for your digital marketing strategy

15. Leverage existing customer data

Franchise owners already have access to customer data through their POS systems (point-of-sale) and CRM systems (customer relationship management). You can use this information to learn more about your existing customers’ preferences, interests, and buying habits. You can then tailor your franchise digital marketing efforts accordingly.

16. Focus on your inbound digital marketing ROI

The ultimate goal of any digital marketing strategy is increased sales leads. So make sure that every campaign you run has a measurable return on investment (ROI). Do not just look at how many people click on an ad or visit your website. Instead, measure how many people actually become customers and how much revenue those new customers generate over time.

Franchise digital marketing agencies 

Digital marketing is one of the most valuable tools at your disposal. But if you try to do it on your own, chances are it will be more time-consuming and costly to you. And, those are two things that don’t go together well in any situation. 

 And, those are two things that don’t go together well in any situation. 

You should consider investing in the services of a franchise digital marketing agency to take your business to the next level. At Mediaboom, we have the resources and experience necessary to meet your needs. We will handle all of the details. All you have to worry about is running your business and making customers happy.

A franchise digital marketing agency


Whatever form it takes, franchise digital marketing allows you to reach out directly to potential customers. It can be used to increase your franchise’s visibility and profitability. But even the savviest of marketing professionals can find it difficult to handle alone. This is why more companies are turning to digital marketing agencies like ours to improve their web presence.

B2B Digital Marketing Services – 7 Tips for Your Business

B2B digital marketing services such as web design, content marketing, video marketing, and PPC advertising can help your business meet its objectives.

B2B digital marketing services are a great way to expand your brand, grow your audience, and bolster your sales. Which services should you incorporate into your next B2B marketing campaign?

The following are benchmarks of B2B digital marketing services:

  • Web design and development
  • SEO
  • Content marketing
  • Email marketing
  • Social media marketing
  • Video marketing
  • PPC advertising 

Keep reading for more information on the above B2B digital marketing services, including pointers on how to implement them into your own campaign so you can drive more of the outcomes your business needs!

7 Must-Have B2B Digital Marketing Services to Implement into Your Campaign

Must-have B2B Digital Marketing Services to implement into your campaign

Web Design and Development

Although you’re marketing your products or services to other businesses rather than the general public, your B2B business must still prioritize web design.

What kind of design elements are integral when building your site? According to B2B web design service Bop Design, here’s what you should incorporate:

  • Simple-to-use navigation
  • Concise CTAs
  • A contact page with your social handles, a phone number, and an email address
  • A business portfolio or case studies
  • Products/services section

We have a roundup of exemplary B2B web design examples that showcase the above qualities to the letter. Be sure to look at that list and allow it to inspire you.

The second side of the coin that is your B2B website is web development. 

Today, anybody can build a website in five minutes and likely not spend a cent to do it. 

As tantalizing as website design templates and drag-and-drop features are, your time and money might be better spent on hiring a web development team instead. 

You don’t want your site visitors to have a feeling of, “hmm, have I been on this site before?” when they clearly haven’t. Avoid cookie-cutter designs and prioritize originality whenever you can across your site. 

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10 B2B Website Must Haves to Drive Traffic & Generate New Leads

Does your B2B Website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.


The second in our list of B2B digital marketing services is search engine optimization or SEO

It doesn’t matter whether you’re in a B2B or B2C industry, if you have a live website, you should concern yourself with SEO. 

After all, SEO tactics dictate where your B2B website lands in the search engine results when people type in related queries. The closer to the top you are, the more visibility you gain. 

We have a very handy post on the blog where we recommend 10 B2B SEO strategies. We couldn’t possibly cover them all here, so we’ll recap some of our favorites to get you started with your own SEO.

  • Prioritize site loading speeds: The average website should load in two to three seconds. If it takes any longer, WebsiteBuilderExpert states that 40 percent of your visitors can bounce. Do what it takes to get your website loading speed within the desired range.  
  • Optimize your landing page: As a B2B business, your landing pages are some of the most important on your entire website. Thus, they’re worth going back and optimizing. Track the page loading speed, restructure the content so it’s more easily readable, naturally incorporate target keywords, and optimize around that keyword.
  • Follow technical SEO rules: Although technical SEO is more complex than your basic SEO strategies, you can’t ignore it completely. Technical SEO concerns metadata, your site map, indexation, URL structure, and crawlability. Prioritize each area of your site and you could rise in the ranks.
SEO and digital content marketing

Content Marketing

The next B2B digital marketing service to home in on is content marketing

According to Ahrefs, as of late 2021, just 10 percent of marketers (in both the B2B and B2C spheres) eschew content marketing. You don’t want to be one of them!

B2B content marketing can increase your brand awareness, strengthen your brand, generate leads, boost conversions, increase customer loyalty, and inspire more sales for your company. 

Creating a content marketing strategy is integral. You can plan what your editorial calendar will look like, determine which types of content best suit your audience and your message, create a workable budget, and discover metrics you can review to decide the success of your campaigns.

While content marketing is a catch-all term that refers to a multitude of content types, as we discussed in this post, it’s best for B2B businesses to focus on only some types of content.

Media agency that provides B2B digital marketing services

Content Marketing – Here’s what we recommend

  • User-generated content. Although much more known in the B2C sphere, user-generated content can slot into your B2B digital marketing campaign. UGC can include testimonials, guest blogs, and reviews. Sharing UGC content inspires trust in your audience, as it’s a customer advising another customer to use your products or services. 
  • Whitepapers. Totaling no more than eight pages, a whitepaper is a type of long-form content about topics that you cannot write a blog post about sufficiently. Informing your audience about topics and concepts within your industry builds trust and establishes your authority. 
  • Checklists. A handy checklist of the 20 things everyone in your industry needs to know when starting their careers or 10 trends for the 2020s will surely inspire people to read. Plus, checklists make an excellent lead magnet. 
  • Memes. Yes, that’s right, we do recommend memes for B2B industries. Avoid crass memes and always keep them relevant. On top of that, use memes sparingly so as not to alienate your audience. 
  • Infographics. You can take the content of a whitepaper or a top-performing blog post and convert it into an infographic. Infographics are easily read visuals that are also very sharable. If yours goes viral, you can increase your brand reach and possibly your lead gen as well. 
  • eBooks. The B2B market is the perfect place for long-form content such as eBooks. When you have more content than what a whitepaper can contain, it’s worth sitting down and taking the time to write a multi-chaptered eBook. You can share individual chapters as lead magnets. 
  • Case studies. Think back on your biggest wins and then retell them as a case study. Be sure to support your claims with plenty of data such as dollars you saved a customer (or made for them) or the number of customers they earned through working with you. 
  • Videos. We’ll talk more about video marketing on our list of B2B digital marketing services later. For now, know that video is an integral tool in your B2B marketing arsenal. 
  • Blogs. All B2B websites should have a blog. You can use your blog content to inform and educate your audience using short-form content (marketing resource Hook Agency says in 2022, the average blog should be 1,700 to 2,400 words). Post content regularly, target relevant keywords, and cross-post your blog content to your social media accounts.

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10 B2B Website Must Haves to Drive Traffic & Generate New Leads

Does your B2B Website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Email Marketing

Continuing our list of B2B digital marketing services, email marketing is another one that your B2B business cannot forego. 

As we’ve touched on throughout this guide, your B2B website should contain opt-in forms that request the contact information of first-time website visitors. Upon signing up, they’re subscribed to future email correspondence from your company.

This correspondence will include welcome emails, drip emails, and perhaps newsletter content. 

Through email, you can engage with your audience, nurture growing relationships, and keep current customers engaged. 

Here are some B2B email marketing best practices to utilize going forward:

  • Short subject lines are best: A 2020 report from Campaign Monitor recommends subject lines with a character count of 28 to 50 characters max. This allows those who check their emails on mobile devices–which is mostly everyone these days–to see almost all if not the entire subject line.
  • Don’t oversend: You might have leads and customers on the hook now, so to speak, but one of the quickest ways to encourage them to unsubscribe is to bombard them with too many emails. Send no more than five emails a month.
  • No dry content: Although you’re appealing to other businesses rather than consumers, that doesn’t mean you want to send dry, bland email content. Keep your tone conversational and reading your emails will be a joy. 
  • Personalize: A 2020 report on 99Firms found that most B2B marketers–about 80 percent–think that personalization strengthens their customer relationships. Use personalization in your email correspondence whenever you can. 
social media marketing

Social Media Marketing

Businesses just like those you’re trying to target are on social media, so you should be too. That’s why social media marketing is next on our recommended B2B digital marketing services. 

Determining which social media platforms to focus on should be based on where your audience most gravitates toward. You do want to have a presence across several platforms though, as that’s what your customers will expect of you. 

What kind of content should you share among your B2B audience on social media? Your own blog content, UGC, checklists, and infographics, for sure. 

Don’t just cross-post your content exclusively, though. When you read an article or post that you find insightful, share it with your audience.

You want to give them a positive experience whenever they browse through your social media feed, and sharing informative or educational content is a great way to do that.

Be sure to engage with your audience on social media as much as you can. Respond to comments and messages to bolster your bonds. 

Video Marketing for B2B campaigns

Video Marketing

As we said we would, let’s talk about video marketing as a B2B digital marketing service.

According to marketing resource Axon Garside, more than 80 percent of B2B businesses are currently utilizing video. 

The reason?

It’s been consistently proven that viewers retain more of a message when they view it rather than read it. It’s a difference of 95 percent versus 10 percent, says WordStream.

When producing video content, you must have a plan. Your video content should align with customers at just the stage of the sales funnel they’re in. That will mean producing different types of content to appeal to your audience segments.

Your B2B videos can be educational, informative, or both, such as tutorials. You can use video to establish trust, build credibility, and engage with customers. 

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10 B2B Website Must Haves to Drive Traffic & Generate New Leads

Does your B2B Website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

PPC Advertising

The last of the B2B digital marketing services to implement into your campaign is PPC advertising, which is short for pay-per-click ads.

We have a post full of best practices for B2B businesses using PPC ads for the first time. 

Keyword research is integral. The copy of your ad should be highly compelling; and any graphics or images need to captivate attention as well. 

You shouldn’t launch a PPC ad campaign without a corresponding landing page for each product or service you’re promoting. 

Be sure to set an ad spending budget as well. You should dedicate between $9,000 and $10,000 on PPC ads. 

If your B2B business is on the smaller side, you can scale back on your spending, but your ad reach won’t be as far.

The best part about a PPC ad campaign is that it keeps working even when you and your team have long since retired for the day or the week. You’ll generate new traffic to your website, have a full lead gen funnel, and enjoy higher-quality, warmer leads.

Services to grow your business with digital marketing


B2B digital marketing services are a critical part of growing your business. Through the 7 strategies we outlined today, you can increase your brand awareness, strengthen customer relationships, increase lead generation, convert more customers, and boost your sales. Mediaboom is a digital marketing agency that can propel your B2B business to the next level. No matter where in your digital marketing campaign you need assistance, we’re here to help.

Digital Marketing for Construction Companies – Top 20 Tips

These 20 digital marketing for construction companies strategies help you reach out to the masses and position yourself as a market leader.

A solid digital marketing for construction companies plan helps to bring more clients into your business. Modern construction companies can’t afford to ignore the importance of digital marketing. If you don’t have a strong digital presence, you risk getting left behind by your competitors. With proper implementation of the right strategies, construction firms can thrive in the digital age.

Why Digital Marketing for Construction Companies is important

Staying ahead of the competition is crucial to expanding your customer base. One of the best ways to do this is by focusing on digital marketing for construction companies. One of the major challenges that construction companies face today is that many of their potential clients are not actively looking for them. This can be a problem because, without a clear understanding of what local clients are searching for, it can be difficult to build an effective Web presence. As a construction company, you have a lot to gain from incorporating digital marketing strategies.

We understand that it can be challenging to reach your target audience and grow your client base as a business owner. In this guide, we’re going to walk you through everything you need to know about how to create a strong digital marketing strategy for your construction business—even if you’re completely new to the concept.

Identify the target audience of your campaign

1. Do some market research

One of the best ways to make sure that you’re spending your marketing budget wisely is by doing some market researchYou need to know what’s out there and what people are looking for in the construction industry. This can be as simple as going into construction forums and reading posts from people who are looking for contractors—what are their needs, and how can you meet them?

You can also brainstorm keywords people might use when searching for related businesses or services. Use online tools such as SEOBook’s keyword density checker or Google Trends to figure out how many people are searching for particular keywords in your area.

2. Identify your target audience

Once you’ve done some market research, think about what kind of clients you’d like to work for. This can depend on several factors: do you want to serve commercial or residential clients? Do you want to focus on larger-scale projects or smaller ones? By defining your target audience, you’ll be able to more effectively craft your message and spend your marketing budget in a way that reaches the right people.

3. Get to know your competition

Your audience is likely looking at the websites of other construction companies in the area when they search for a service like yours. So it would help if you looked at those sites too to learn what they’re doing well. You might find some strategies or visuals that you can use on your own website to stand out from the pack!

Do competitive analyses on their website and blog. Are there opportunities for you to create better content that would attract customers from them or strengthen your own customer base? These questions can help you identify areas where your company can stand out. They’ll also help you understand how your potential clients interact with your industry’s websites and social media pages, which can be important information when forming strategies to attract new clients.

4. Focus on local search engine optimization (SEO)

Search engine optimization, or SEO, is the practice of optimizing a website so that it shows up in search results. It’s broken down into two main types: global SEO and local SEO. Global SEO is all about optimizing your website for broad terms like “construction company,” while local SEO focuses on optimizing your website for terms like “construction company [city name].”

One of the most important steps you can take when it comes to digital marketing for construction companies is to make sure you’re doing local SEO right. This means making sure that your site is optimized for the city where you’re based (or the cities where you do business), and that you’re using targeted keywords and creating landing pages for different cities/areas.

Download Our FREE Whitepaper

10 Construction Website Must Haves to Drive Traffic & Generate New Leads

Does your Construction Website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

5. Digital content marketing for construction companies 

Content marketing is one of the most effective strategies for generating leads and building brand awareness for construction companies. Because this industry is so competitive, it’s important for your business to stand out. One of the best ways to do that is by offering prospects valuable information about how to solve their problems in the form of blog posts and educational tools on your company website. Creating content will establish you as an authority in the construction industry and help people find your company online when they need services like yours.

6. Google my business

Google My Business (GMB) is the point of contact between your business and the world. It’s how people find you, learn about you, and ultimately decide whether or not they want to give you their money. If someone searches for “construction company near me”, the first thing they’re going to see is the map that comes up at the top of their screen. And what do you think will pop up on that map? Your GMB listing complete with your name, address, phone number, website link, pictures of your work, and reviews.

Social media apps

7. Digital marketing for construction companies: Leverage social media

Another effective digital marketing for construction companies’ strategy is taking advantage of social media. Social media is crucial to connect with prospective customers and build your reputation. It also allows for more relaxed, friendly communication about your brand and how you work. It’s a more approachable way for people to get to know you and remember you. It’s important for you to be present on the main platforms where your audience spends a lot of their time on, such as Facebook and LinkedIn. Posting regularly about new projects or company updates will keep your company in people’s minds.

8. Use email marketing

Email is an incredibly powerful tool in your digital marketing for construction companies arsenal—you just need to know how to use it effectively. Here are some ways you can try email marketing:

-Send newsletters with client success stories, special offers, and other information related to construction clients’ needs or interests

-Use drip campaigns (automated emails) for prospects who have visited specific sections of your website; for instance, if they looked at information about commercial work instead of residential work, you could send them an email with relevant content related specifically to commercial construction clients’ needs they might want addressed by working with you.

Video marketing for construction companies

9. Take advantage of video marketing

Video marketing is the use of online videos to promote your brand. You can use video to attract new customers and to keep existing ones engaged with your company. The best way to use video for marketing is to use it as an extension of your other digital marketing strategies. For example, you can use video to introduce new products and services. You can also use videos to announce special deals and events. You can also use video to announce new hires, office openings, and other company news. Video can help you build your brand by telling your story and building trust with your customers.

Here are a few tips for using video marketing:

– Video length: You can shoot a wide variety of videos (as long as they’re less than 30 seconds). You should, however, keep in mind that longer videos take longer to upload. That means you can’t keep your customers waiting for new content.

– Storyline: Your story can make or break a video. Don’t just show products and services; also share your company culture and what makes your business unique.

– Audience: Keep your audience in mind when creating your videos. Make sure those in your target market find value in your story.

– Tags: Incorporate relevant tags in your videos to improve discovery and allow viewers to discover related videos.

10. Boost your online visibility with a mobile-friendly website

For many people, their first interaction with a construction company is on a mobile device. When they need to find a local contractor, they search online and typically click on the first few results. Many will only look at the first page of search engine results. If your website is not mobile-friendly, you may be missing out on valuable leads. Responsive design ensures that your website is optimized for any screen size.

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10 Construction Website Must Haves to Drive Traffic & Generate New Leads

Does your Construction Website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

11. Make the most out of online reviews and ratings

Consumers check reviews before making purchasing decisions, even if it’s just for a local plumber. If your construction company has positive reviews, you can attract more leads and build trust among prospective customers. Respond to negative reviews and offer solutions to complaints to show your commitment to customer service. The best way to get more positive reviews is by asking satisfied clients to leave them online.

12. Invest in PPC advertising

Pay Per Click (PPC) advertising is also an effective digital marketing for construction companies strategy. PPC advertising lets you target potential customers when they are actively searching for construction companies like yours online. You can select keywords that relate to your business and pay for targeted ads that appear on search engine results pages or social media sites such as Facebook and LinkedIn. PPC advertising drives qualified traffic to your website.

13. Host local events and webinars

Another great way to reach customers is by connecting with them directly. By hosting local events, you can get direct feedback on what your target audience wants from their buildings and from the companies that build them. You can also host webinars, which provide similar benefits without requiring you to travel or provide a physical space for attendees.

Construction companies could work with influencers for their digital marketing campaigns

14. The digital marketing for construction companies strategy of working with influencers 

Influencer marketing is an effective way to reach more people who might be interested in your services. Work with an influencer who is passionate about building their own house—have them document the process through Instagram stories or YouTube videos so followers can see what it’s like to go through this process with you as your builder.

15. Track and analyze your progress to identify what works best for you

One of the best ways to grow your business is by monitoring and analyzing your digital marketing efforts. This digital marketing for construction companies strategy allows you to identify your most effective channels, so you can focus your resources on them. For example, if you find that social media advertising generates more leads than Google advertising, you can double down on social media and allocate more funds to it.

To track and analyze your progress, begin by setting up goals for yourself and determine which metrics are relevant for measuring them. Then, create dashboards to visualize this data in an easy-to-read format. This way, you won’t have to spend time sifting through spreadsheets; instead, you’ll be able to get the information you need at a glance.

16. Advertise on industry-specific platforms

If you want to reach the people in your industry, then put your ads where they’ll be seen: platforms that are focused on construction. These can be anything from digital magazines to job sites to company directories. This way, you’ll also have an opportunity to network with other professionals and generate leads through them as well. Advertising on one of these sites will put your brand in front of an audience that is already interested in what you have to offer, which makes it much easier to get their attention.

Digital Marketing for Construction Companies

17. Publish guest posts on construction sites

Another great way to increase your visibility within the industry is through guest posting. Find websites that allow this and publish useful content there—it will not only get more eyes on your writing, but it will also help build up your reputation as an expert in this field! You can then use these articles as links back to your own site and improve SEO.

18. Add testimonials and images to your website

Testimonials and images are the bread and butter of a construction company’s marketing strategy. When people are looking for someone to build a home or work on their property, they’ll want to know if you have a good track record of success. They’ll also want to see what kind of work you’ve done in the past. The digital marketing for construction companies tactic of adding testimonials and images to your website is a great way to demonstrate that you’re trustworthy and competent, which will lead more people to conversion (i.e., signing up for your services).

19. Improve lead generation/conversion through calls-to-action

You need to have calls-to-action (CTAs) on every page of your website. These are buttons or links that prompt someone to take action, such as “contact us” or “start a free quote.” If you don’t have these CTAs throughout your site, then people will leave without contacting you. If there’s an opportunity for people to learn more about what you’re offering by clicking on something (like a link), make sure they know where it is!

Digital strategies for construction companies

20. Digital marketing for construction companies: start a Podcast

Finally, consider starting a podcast where you talk about topics important to your industry, such as safety precautions or new building techniques that might be useful for people who are thinking about renovating their homes.


Digital marketing for construction companies means being relevant to your customers and adapting to the ever-changing needs of the construction industry. It requires constant change, both in strategy and technology. For success, you must stay up-to-date with the latest strategies and tools in digital marketing. You must also stay committed to implementing these solutions in your digital marketing strategy.

Franchise Marketing – 10 Strategies for your Marketing Plan

Franchise marketing can be used by franchisees and franchisors to grow their business. Find out 10 strategies for a definitive marketing plan

Franchise marketing is a marketing method for franchisees and franchisors to grow their business. Digital marketing has become a major driver of the success of franchise marketing. Why is digital marketing a critical element of franchise marketing?

Franchise marketing utilizes digital marketing methods since digital marketing is instant-reaching, affordable (compared to non-digital marketing methods), and efficient. Franchisees and franchisors can use tactics such as email marketing and social media to increase conversions and sales.

In this article, we’re sharing 10 of our favorite franchise marketing tips, including some listed above and plenty more. No matter where you are in your franchise marketing journey, this article is for you, so keep reading!

How to Create a Franchise Marketing Plan 

1. Establish Your Brand

As a franchisee or franchisor, you’re already associated with a well-known company. However, you want your franchised branch to succeed on its own, and that means finding a way to brand yourself outside of your parent company.

You likely will use the same logo and color scheme as your parent company for recognizability but think of other ways in which you can make your franchise stand out. 

Perhaps you use a slightly different tone than the one your parent company uses. You might focus more on storytelling. 

You could even focus more on customer service. According to marketing resource Curatti, more than 70 percent of customers prefer a brand because of its customer service. 

You should also pay attention to elements like your tagline and font choices per our post here.

franchise website

2. Redesign Your Website

Since you do have the safety net of a parent company as a franchisor or franchisee, you might think that your website can be a carbon copy of your parent company’s site but with a few local references thrown in or a couple of mentions of franchises.

We wouldn’t recommend it. One of the biggest facets of franchise marketing is a well-designed, responsive website

You can use your parent company website as the backbone or inspiration, but feel free to branch off and create the kind of design that will be appealing to your target audience.

We have many website design roundups on the blog, such as this one for luxury sites or this one for nonprofits.

Although none exactly hit the mark for franchises, you can still use elements of these site designs for your own website. 

Here are some design facets we recommend.

  • White space is good: Don’t overload your franchise website with so many graphics or videos that people get overwhelmed. That kind of design isn’t mobile-friendly, and it will cause people to bounce. Use some white space, which is intentional blank space on the site.
  • Easy navigation: Whether it’s a traveling navigation bar or a search bar at the top of the page, you want to make it exceptionally easy for people to find the information they need on your site.
  • Plenty of CTAs: Your franchise website will need CTA buttons or links as well. We absolutely recommend putting one above the fold and then elsewhere on the site so people have several opportunities to contact you or make a purchase.
  • Attention-grabbing graphics: When you do use graphics or videos, you want them to captivate the site visitor’s attention. Don’t choose graphics at random, though; incorporate them into your company’s vision or goals.

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

3. Create a Content Marketing Plan 

The next facet of your franchise marketing plan is content marketing.

According to a 2022 HubSpot report, when marketers use content marketing, it’s to raise engagement, sales, and brand awareness.

You can achieve all those objectives and more. As we wrote about on our blog, content marketing is an educational opportunity for your audience. You can also use content marketing to create and nurture professional relationships.

Content marketing is not solely about blogging. Today, content is a wide umbrella that includes whitepapers, eBooks, webinars, case studies and testimonials, user-generated content or UGC, infographics, social media marketing, influencer marketing, email marketing, podcasts, and videos.

We’ll talk about social media marketing, influencer marketing, and email marketing as their own franchise marketing tactics later in this guide. For now, let’s discuss  how you can make a content marketing plan that works for your franchise.

First, you have to get to know your target audience. If you haven’t already segmented your current audience and created customer avatars or personas, begin by doing that. 

Then you need to do keyword research to determine what kind of topics your target audience is interested in. What are they searching for? What do they want to learn more about?

Next, you have to assess the competition. If a topic is oversaturated with videos, posts, infographics, you name it, your content will be a drop in the ocean.

Instead, don’t be afraid to select smaller niches. You won’t appeal to as broad of an audience, but the people you do attract will be looking for exactly the kind of information you produce.

Now it’s time to determine what your content production frequency will be and when you’ll post. The more content you can make, the better. You want to produce content twice per week at least. 

Once your content goes live, cross-promote it across your website and socials. Track engagement and make tweaks to your content marketing plan from there. 

4.  Use SEO

Search engine optimization or SEO is a critical part of any marketing plan, including a franchise marketing plan. 

SEO determines where your franchise lands when people search for it. This is your chance to stand out from your parent company so you can funnel business to your franchise, but how do you get started?

Here are some tactics from a post on our blog about the importance of SEO that we’re sure will help.

  • Produce inbound and outbound links. The more of these links you have, the better, but they must be relevant or you can hurt your SEO standing. 
  • Always post high-quality content. Google considers content high-quality if it’s specific and unique. In other words, no outsourcing, and don’t spin content either.
  • Ensure your website is mobile-friendly. As we touched on before, you need a site where the elements and navigation load well whether users are on their phones or computers.
  • Raise your domain authority. This entails obtaining high-quality backlinks, removing dead links or bad links from your site, and producing content that other people want to link to.
  • Prioritize website loading speed. No one is going to wait more than a few seconds for a site to load in the 2020s. If your site is clunky, a lead or customer will leave. 

5. Grow Your Social Media Presence 

No franchise marketing plan is complete without a social media presence. 

With social media users expected to surpass four billion in the early 2020s (according to Oberlo), your franchise can connect with potential and current customers through social media. 

Social media is an ideal vehicle for establishing and building professional relationships, cross-posting content to introduce a whole new set of eyes to it, converting customers, building your brand, and establishing brand awareness.

You can give shoutouts to your most loyal followers, engage by responding to comments and direct messages, and use videos or images to showcase a different side of your company. 

You can even take customers behind the scenes to see what makes your franchise different.

Social media advertising allows you to create tailored messages that only segmented groups see. 

Today’s social media ads look native to the platform they’re designed for. This way, the average user doesn’t immediately see an ad and become dismayed.

6. Use Digital Advertising

Speaking of social media advertising, that’s a nice segue into our next strategy for your franchise marketing plan, and that’s digital advertising. 

From mobile ads to display ads and pay-per-click or PPC ads, advertising gives your franchise the opportunity to reach new potential customers. 

As we touched on in the paragraphs above, segmenting your audience is critical for any digital marketing campaign. You don’t want to needlessly waste advertising dollars on people who aren’t receptive to what you’re advertising.

On the note of advertising dollars, your franchise must have an advertising budget. 

Whether that budget trickles down from the parent company or your franchise has to pay for the advertising yourself, create a budget that’s reasonable for the company according to your earnings.

Once your ad goes live and until it’s offline, you must review the metrics that come in. Is your ad reaching the desired target audience? Is that audience receptive to the ad?

How many conversions did the ad produce? How much revenue?

This data will allow you to retool your future ad campaigns so they’re even more effective next time. 

7. Start an Email Marketing Campaign 

With about four billion people using email in 2022, says HubSpot, this is another huge untapped market for you to reach with your franchise marketing efforts.

We wrote a very useful resource on getting started with email marketing that should be beneficial if this is your first foray. 

The key is to generate a bountiful but efficient list of contacts. You can use some of the digital marketing measures we’ve discussed to this point such as social media advertising and paid ads to generate contacts.

We also recommend using opt-in forms and lead magnets on your website. Both will get site visitors to give you their contact information in exchange for something of value such as a whitepaper, chapters of an eBook, a podcast transcript, or a checklist.

To engage with your email list, you need to message them frequently but not too frequently that you end up in the spam filter. 

When you make offers to your email list, those offers must be compelling and–above all else–relevant.

8.  Use Influencer Marketing 

Franchises are in the unique position of having access to star power through their parent company, but as we’ve established, it’s all about making a name for yourself as a franchisor or franchisee.

To that end, influencer marketing can be a highly effective part of your franchise marketing plan. 

You’d find an influencer that you think gels with your brand and values. Then you’d contact them and ask to send them your products or services to try. 

The influencer will receive your products or services and then record a video or write a post about them. This introduces their audience to your franchise, and they will hopefully convert and become new customers! 

9. Try Remarketing

Another digital marketing strategy to implement into your franchise marketing is behavioral retargeting or remarketing.

Remarketing is a great chance to captivate the attention and interest of potential customers who you missed out on the first time around. 

You’d send an email or link your would-be customers to a website. In the email or website is a single tracking pixel that creates a cookie in the user’s Internet browser.

You can then show the user display ads or other forms of advertisements with your products or services to hopefully lure them back. 

Emailing the would-be customer with an exclusive discount offer or coupon code can also sweeten the deal!

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

10. Embrace AI 

Global artificial intelligence is on the rise, reports trends site Exploding Topics. Before AI becomes a must-have digital marketing feature, incorporate it into your franchise marketing plan now.

How? Well, one of the easiest and most common ways to implement AI is with a chatbot on your website.

When your franchise shuts its doors for the day, a chatbot can answer a customer’s questions and address concerns. 

Digital marketing resource ThriveMyWay reports that businesses say that using chatbots has caused a sales spike of more than 65 percent!  


Franchise marketing when used in conjunction with digital marketing can boost brand awareness, convert more leads into buying customers, educate and provide value to your customers, increase sales, and strengthen customer relationships.

If you’re ready to get your franchise marketing plan off the ground, contact the experts at Mediaboom. We’re digital marketing pros and can assist with digital branding, web design, content marketing, email marketing, social media marketing, SEO, digital advertising, and content production.  

Marketing To High End Consumers – Use These 11 Strategies

Follow our effective strategies for marketing to high end consumers in order to grow and retain your luxury customer base.

Understanding the market for your product or service is beneficial to boosting and retaining sales. Marketing to high end consumers is contingent on understanding your customer and the products or services they desire.

In this article you can expect to find quality information and tips regarding how to market to high end consumers and discover:

  • Who the luxury consumer is, and how to market to them 
  • Resources directly from Mediaboom to help you market to this specific demographic 
  • Strategies and tips to help you market to high end consumers 
  • The growth of high end consumer marketing 

Eleven Strategies For Marketing To High End Consumers 

  1. Build a consumer profile 
  2. Meet high end consumers where they are – one platform at a time 
  3. Utilize income targeting 
  4. Create appealing video content 
  5. Position your brand messaging and designs to match your audience
  6. Take advantage of influencer marketing campaigns 
  7. Apply the exclusivity principle 
  8. Measure and track your marketing efforts and KPIs 
  9. Reward and recognize your consumers 
  10. Start an email list or newsletter 
  11. Personal touch
Marketing To High End Consumers

Understanding the Luxury Consumer 

Understanding the luxury consumer can help immensely when marketing to high end consumers. Psychological studies on this demographic suggest that the majority of individuals who are categorized as high end consumers belong to GenZ and Millenials. These generations appreciate luxury items for the power of big spending, and the values that luxury brands promote and stand behind. 

High end luxury consumers are drawn to the appeal of quality and are willing to pay large amounts of money to ensure the quality of the product, good, or service is as promised and worth the hefty price paid.

To get industry insight about understanding the luxury customer, check out this FREE copy of “Who Is The Target Audience For Luxury Brands?” Inside you will find key information over the luxury consumer target audience, including strategies for narrowing in who your audience is and proven marketing strategies in real life business examples.

Download Our Latest Whitepaper

The Ultimate Guide to Luxury Digital Marketing

Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales.

1. Build a High End Consumer Profile 

The first tip for marketing to premium buyers is to build a high end consumer profile. Refining your consumer profile will aid in your efforts of marketing to high end consumers by building features that will further impact your reach and relationship with potential customers.

You can build a high end consumer profile by first defining who it is you want to market to, and creating an ideal consumer profile based around demographics, buyer persona, and data to support the established profile. 

2. Meet High End Consumers Where They Are – One Platform at a Time 

Meeting consumers where they are is vital to success in marketing to them. By utilizing social media and taking a look at the different platforms, you might find that some demographics are more apt at one platform over another. 

Studies show that millenials prefer the platform of Facebook, whereas GenZ prefers Instagram. Both of these platforms are a great choice for marketing, but knowing who your consumers are will be highly beneficial in the success of your sales. 

In other words, social media is an invaluable tool in marketing to high end consumers, revolutionizing the way we advertise and cater to the appeal of clientele.

Check out our FREE eBook showcasing digital strategies to reach today’s connected consumer.

Luxury Branding Strategy

3. Utilize Income Targeting 

Finding your consumer audience by income targeting can pay off quickly if you implement it into your marketing strategy. By finding out the average income of your consumer, you can better utilize your advertisements and marketing campaigns to target who and what your product is geared towards. Most digital advertising platforms allow advertisers to target the top income residents in a demographic location. For example, Google allows advertisers to reach a specific set of potential customers based on household income.

4. Target Your Competitor’s Audience With Facebook and Instagram Ads 

You know that phrase, keep your friends close and your enemies closer? It’s a fantastic strategy you can implement in marketing to high end consumers. Keeping a close eye on your competitor’s audience with Facebook and Instagram ads allows you to quickly find what is – and what is not – working for drawing in your target customers. 

Get started on creating ads for your content, products, and goods for increased sales and maintaining quality marketing. Facebook and Instagram ads allow advertisers to target specific social media users. The users that like, follow, or interact with specific businesses (your competitors) will then see your ads.

To begin, start a list of all your competitors. When creating the target audience for your ad in Facebook Ads Manager, select the interests affinity category. Secondly, search for the competitors on your list. This will then show your ad to those that have interacted or shown interest on social media to your competitors’ pages.

Marketing To High End Consumers

5. Position Your Brand Messaging and Designs To Match Your Audience 

Being mindful of your copywriting and design skills is vital to marketing to high end consumers. Copywriting is essential to your audience as it is a well thought out approach to sales, information, and the resources your business has to offer. Design, on the other hand, helps your content and product stand out above your competition. 

In order to better your skills in both copywriting and design, it is always best to hire professionals that can take your high end brand to the next level. 

6. Take Advantage of Influencer Marketing 

In an age where influencers seem to be everywhere, why wouldn’t you want to take advantage of influencer marketing? This tactic simply uses other people with thousands of followers on social media to endorse and sell your product. The key is finding influencers who align with your product or service. 

A great first step in taking advantage of influencer marketing is to offer an ambassador program, or sponsor an influencer directly in return for an honest review of your product to their audience. 

Another undeniable resource for influencer marketing are influencers-as-a-service companies, such as ProductWind, that allow brands to launch influencer campaigns. 

Marketers or business owners simply create an account and are then paired with influencers that match their brand and industry. The great thing is that this service generates trackable attribution links and claim codes for each influencer to know which will drive sales for your high end brand. 

Download Our Latest Whitepaper

The Ultimate Guide to Luxury Digital Marketing

Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales.

7. Apply the Exclusivity Principle 

Applying the exclusivity principle is an abstract tactic in marketing that allows you to influence your consumer through price and demand. This tactic can also help define what needs your customer may have.

Consumers often assume more value to products and services that are offered in fewer quantities. You know the popular term of FOMO, right? Fear of missing out is the slang acronym of consumers feeling “left out” if others have what they do not – whether that be a product, experience, or service.

Show that you are only accepting a certain number of consumers into a new program. Display that your business is only selling a select amount of a new product. Promote you are only showcasing an exclusive offer to the first thirty people to claim it. 

Therefore, showing that your brand is exclusive and only offered in limited quantities creates a fear of missing out, thus causing consumers to decide to make a purchase. 

Marketing To High End Consumers

8. Measure and Track Your Marketing Efforts & KPIs 

Taking the extra step to measure and track your marketing efforts will benefit your brand. This is the best way to determine whether or not your strategies are actually working. Utilizing an analytics software is a great way to keep track of how things are going within your marketing efforts. 

By measuring and tracking your marketing efforts, you will be able to find data that is most specific to your needs and the needs of your consumer base, meet established goals and reveal valuable insights about your website and marketing efforts.

Google Analytics is a fantastic tool for measuring your marketing to high end consumers. 

KPI is your key performance indicator, and it tracks milestones and progress reached in a given amount of time. Examples of KPIs are: 

  • Revenue per client 
  • Profit margin 
  • Client retention

Each of these examples is valuable to reaching high end consumers through marketing, and can present your company with data needs to further engage or better market to your clients

9. Reward and Recognize Your Consumers 

Rewarding and recognizing your consumers is a sure way to maintain connections and keep them coming back for more. This strategy establishes relationships with your customers and allows for many benefits, including: 

  • Increased engagement 
  • Positive reviews 
  • Overall satisfaction 

By valuing your consumer, you can be sure that they are recognized for their loyalty and business with them is maintained. 

10. Start an Email List or Newsletter

Starting an email list or newsletter can be key when communicating to consumers. 

Doing so can result in maintained relationships with clients, as well as a well-defined and structured plan in place for getting work done. 

Simply invite your clientele to sign up for your email list or newsletter, and send one out every week, detailing the work you are doing and your future plans. You might even go an extra step and invest in your consumers by offering a reward and recognition for their ongoing support. 

One of the best ways to implement this strategy is by setting up a form on your website so that users can sign up for your newsletter.

Marketing To High End Consumers

11. Personal Touch 

Personal touch can communicate a lot, especially in marketing to high end consumers. When customers feel they have been spoken to personally, they are more likely to return as a customer and spread the word to others. A few ways you might add a personal touch are: 

  • Personalized thank you notes 
  • Christmas card or company ornament during the holiday season 
  • Direct email or phone call to the consumer to ensure their specific needs are being met 

In addition, implementing a personal touch into marketing to high end consumers can help to maintain good relationships with your buyers. 

The Growth of High End Consumers

The growth of high end consumers hinges on public relations and marketing. Appealing to high end consumers requires meeting them where they are, targeting their specific needs, and providing quality goods and services. 

Download Our Latest Whitepaper

The Ultimate Guide to Luxury Digital Marketing

Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales.


In final thought, marketing to high end consumers with effective marketing strategies will be sure to grow and retain your high end consumer base. By following the tips listed above, your brand will reach the correct high end consumers. Ensure you are being intentional with your marketing strategies. Follow through with maintaining established relationships. These will ensure your growth skyrockets. 

Mediaboom offers professional marketing services for high end brands. Contact us today to set up a free 30-minute consultation and find out how our digital experts can help take your brand to the next level.

HVAC Marketing – Top 8 Strategies to Grow Your Company

An HVAC marketing strategy should include mobile-friendly web design, SEO, reviews and testimonials, and a referral system.

HVAC marketing focuses on companies in the heating, air conditioning, and ventilation sphere. Digital marketing is the ideal complement to your HVAC marketing plan and can give you the edge that your company needs.

Why do HVAC businesses need digital marketing?

HVAC marketing works best with digital marketing strategies as you can separate your business from your competitors to boost your audience and sales. Some digital marketing elements that you may use include SEO, email marketing, content marketing, and social media marketing.

In this exploratory guide, we’ll examine 8 digital marketing facets that belong to any good HVAC marketing plan. Your company can then strategize how to grow!

HVAC Marketing

How to Create a Successful HVAC Marketing Plan

1. Build a Mobile-Friendly Website

What kind of website currently represents your HVAC company?

A website is more than a chance to introduce current and potential customers to your long list of HVAC services. It’s also an opportunity to make a good first impression on leads who are curious about what you do.

You know the saying. You only have one chance to make a good impression, so the first part of your HVAC marketing plan must be to prioritize a mobile-friendly website design. 

According to review resource Review42, 70 percent of website traffic is from mobile devices, namely smartphones. 

Further, 80 percent of the sites that rank the best all have mobile-friendly elements. This will matter more when we talk about SEO, which we will very shortly. 

A mobile-friendly site is one in which all the elements work seamlessly together on a smaller screen as they would on a desktop computer. 

You may have to work with a graphic designer or a web developer to get your site ready for mobile users, but the results will be worth it.

After all, Review42 says that most consumers–61 percent–don’t return to a site that isn’t mobile-friendly. Your HVAC site could stop losing traffic.

If you’re struggling with other areas of your HVAC website design, we have a handy post full of inspirational designs for you to review and emulate.

hair conditioning SEO

2. Use SEO

Search engine optimization or SEO is integral for any company to succeed and thus is another must-have component of your HVAC marketing plan. 

SEO, if you’re not familiar, determines where the HVAC website that you worked so hard on will rank when someone searches for HVAC companies online. 

For your purposes, we’d recommend using local SEO strategies, which we wrote about in this post

Local SEO grows your SEO standing in your neighborhood, which is why it’s such a natural part of your HVAC marketing strategy. 

According to HubSpot, most Google searchers–46 percent in all–want local information. Thus, you’re appealing to almost half of Google searchers when you use local SEO tactics.

Here are some of the tactics that we recommend you utilize per our post above.

  • Create a Google My Business Page and fill it out completely if you haven’t already.
  • Consider a backlinking partnership with other local businesses.
  • Provide your contact information on your website so your HVAC company might appear on local business listings online.
  • Make local-centric content. 
  • Obtain more customer reviews (more on this in a little bit!).

Download Our FREE Whitepaper

10 HVAC Website Must Haves to Drive Traffic & Generate New Leads

Does your B2B Website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

3. Pay for Digital Advertising

The next part of your HVAC marketing plan is digital advertising. 

Even if you only hope to become known on a local level, you still can’t forego advertising. This is your chance to reach new markets and potentially grow your customer base, which will in turn grow your revenue.

On our blog, we recommended digital advertising platforms such as native or display ads, LinkedIn advertising, Instagram advertising, Facebook advertising, and Google AdWords. 

Let’s explain some of these advertising methods in more detail now.

  • Native or display ads: Display ads, which are also known as native ads, pop up everywhere on the Internet. You may see them on social media, when checking your email, or when using a website. The ads blend in well so first-time viewers may be more receptive to the message in the ad because they might not realize it’s an ad. 
  • Social media ads: Speaking of social media, these days, every social platform has its own paid advertising method. You choose which audience segments you want to see the message, create the ad based on various types, run the ad, and review analytics all within the social media ad manager. 
  • Google AdWords: Google AdWords is a great tool for local search. You can bid for long-tail keywords, which resonate more with local audiences, and then create highly targeted ad campaigns.

Our two top pointers for digital advertising as part of HVAC marketing are this. 

First, you must create an advertising budget. Canadian resource BDC states that B2C companies (like your HVAC business) spend five to 10 percent of their revenue on ads while B2B companies spend only two to five percent.

Our second piece of advice is to segment your audience. Unless you split your audience into smaller groups based on demographics, geographics, and psychographics, then you’re wasting advertising dollars on groups that might not care what your message is. 

Testimonials and reviews

4. Acquire Testimonials and Reviews

Video testimonial software states that more than 90 percent of today’s customers will read a review before they buy something. 

That goes for products and services alike, so if your HVAC company doesn’t have very many reviews or even no reviews, that’s the next part of your HVAC marketing plan to focus on. 

Ideally, you want full-bodied testimonials that share how your HVAC services benefitted area customers. When leads and customers read these testimonials and reviews, their trust in your company will increase. 

How does your HVAC company begin acquiring reviews? In our post about medspa reviews, we shared some excellent pointers that we’ll recap now.

  • Focus on high-quality service: Reviews can kind of write themselves, especially if you’re providing excellent service. Your customers will want to share their experience with others, so they’ll feel inclined to leave a review.
  • Ask: Yes, sometimes it really is as simple as asking your customers to leave you a review. Make it easy for them to review your HVAC company by linking them to the appropriate source.
  • Incentivize: If your customers still aren’t biting, then incentivize them to leave reviews with discount codes. You could even create an exclusive contest that only reviewers can enter. Make sure you choose a fabulous prize. 

5. Create a Content Marketing Plan

No HVAC marketing plan is complete without a content marketing strategy. 

With content marketing, you can convert more leads into customers, improve customer loyalty, and increase your SEO and thus your ranking. 

In our post about content marketing services, we recommend incorporating the following elements into your content marketing plan:

  • Blogs
  • Podcasts
  • User-generated content
  • Webinars
  • Videos
  • Infographics
  • Case studies
  • Whitepapers
  • eBooks

No matter which type of content you produce, be it written content or video, it has to be valuable. 

Valuable content is informative and educational. It teaches the reader something they didn’t know, but it’s not presented in a dry format. It’s exciting and engaging. 

When writing content, that means short paragraphs, bullet points to break up the text, and images, such as what you see on this blog. 

If you produce videos or podcasts, then watch your recording times. Video resource Vidyard says a two-minute video is a perfect length. 

Maybe you can go five minutes, but when you’re just starting out with HVAC content marketing, don’t go longer than five minutes.

Another key to content marketing success is consistency. You should create an editorial calendar and follow that. Produce more content than you need so that even on those weeks when it’s a holiday or you’re sick, your content production doesn’t suffer one iota.

HVAC marketing

6. Deploy an Email Marketing Campaign

Email marketing is powerful stuff! You can grow your audience, help convert leads to customers, nurture current customers for more loyalty and engagement, and build your sales. 

Plus, it’s a cost-effective part of your HVAC marketing strategy.

We wrote an informative guide on email marketing for service businesses that details an action plan for beginning with content marketing.

Here’s a brief rundown of that plan.

First, you need a goal. Does your HVAC company want more sales for the quarter? New leads? Better customer retention?

Once you determine your goal, you must segment your audience according to which groups are conducive to achieving those goals. 

Next, you want to focus on expanding your email list. This is where content marketing comes from. You can take a few chapters from that HVAC eBook you wrote or gather some infographics and offer those as lead magnets. 

From there, you determine the kind of email content you’ll send (newsletters, tips, etc.) and the frequency. Your HVAC company can send emails daily, weekly, or monthly as well as somewhere in between.

You don’t want to send emails so seldomly that your customers forget about you, but emailing too often could cause your audience to unsubscribe.

Social Media Marketing

7. Use Social Media Marketing (Including YouTube)

Social media is an invaluable tool for increasing brand interaction, finding new potential customers, helping your content reach new eyes, improving your reputation, and connecting with your audience. 

As part of your HVAC marketing plan, you must be ready to develop a strong social media presence. 

Just as posting content regularly is important in your content marketing strategy, you must be active on social media as well.

Having an active social media presence doesn’t exclusively mean posting, posting, posting. You want to engage with your audience, responding to comments and messages. 

One social media platform that you should especially focus on for HVAC marketing is YouTube. That’s right, you or someone else in your company will have to get in front of a camera and make videos. 

Did you know that as many as 88 percent of marketers are already using videos? So says Wyzowl. If your HVAC company isn’t, then you risk being left behind. 

Video marketing is a unique opportunity to pull the curtain back on your HVAC company. You can do employee profiles or show a behind-the-scenes glimpse into what the average day in the life of an HVAC worker looks like.

You can also use video to educate and inform. Perhaps you do a video tutorial showing your audience how to do basic at-home HVAC maintenance.

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8. Build a Referral Network

Whether you’re a dentist or an HVAC tech, there’s no denying that referrals are a powerful way to build a business. That’s why they’re our last recommended part of your HVAC marketing strategy. 

Retail TouchPoints, a retail insights service, notes that more than 85 percent of consumers trust referrals. 

After all, when their friend or family member suggests a product or service, it seems much more genuine than a company doing the same.

How do you generate the kind of referral network that builds your audience and adds strong leads to your sales funnel?

You want to start with your most loyal, long-term customers. They can be a part of your pilot referral program. Then, gradually trickle it down to the less-long-term but still viable customers, and so on.

The best referral programs have awesome incentives. Those incentives should build so that the more referrals your customers offer, the better the benefits they’re receiving. 


These 8 strategies as part of an HVAC marketing plan use digital marketing methods that have long since been proven effective. 

Whether your HVAC company is new to the marketplace, or you’ve been around for a while but you’re not making a meaningful impact, these methods are the first steps to growing your business. If you need more personalized help with your digital marketing strategy, you can count on the pros at Mediaboom. We’re a local digital marketing agency that offers content marketing, SEO, content production, social media marketing, email marketing, web development, and digital advertising services.

B2B Content Marketing – How to Improve Your Business

Improving a B2B content marketing strategy requires obtaining current audience data, doing content audits, and ramping up ad spending.

Per the 2021 HubSpot state of marketing report, more than 60 percent of marketers have a B2B content marketing strategy. Your company may be struggling to come up with such a strategy yourself. How can you strengthen your B2B content marketing?

Here are our top tips for improving your B2B content marketing strategy:

  • Determine your goals 
  • Do deep audience research 
  • Revise buyer personas
  • Do a content audit
  • Expand on email marketing, ads, and website design

In this article, we’ll discuss what B2B content marketing entails and the importance of this form of marketing. Then we’ll delve deeper into the points above. Your company will be so able to create an actionable, efficient B2B content marketing strategy! 

What Is B2B Content Marketing?

B2B is short for business-to-business, and it’s the opposite of B2C, which is business-to-consumer. 

Rather than produce content with the goal of reaching the everyday consumer, B2B content marketing targets other businesses that are capable of making purchasing decisions. 

Although the audience may be different, the goals of content marketing are the same. Your B2B business should strive to:

We’ll talk later about the types of content you can produce for your B2B audience. For now, we’ll say that most importantly, B2B content must be valuable. 

Your audience wants to take something away from having read, watched, or otherwise consumed your content. Usually, they’re hoping for tips they can directly apply to their business to grow it.

That doesn’t mean your content has to be bland or dry though. Anything but!

If it fits within your personal B2B brand to interject some entertainment into the content you produce, then that’s fine. Engaging content is going to get views, after all.

Just don’t sacrifice quality and value in the name of entertainment.

B2B Content Marketing - Why Is it important?

Why Is a Content Marketing Strategy Important?

Most B2B companies today have a documented content marketing strategy. Utilizing such a strategy can be highly advantageous for these reasons. 

Standardizes the Process for Planning

When you develop a B2B content marketing strategy, then you know you can implement the strategy this week, next week, and three months from now. 

That’s a much better option than the alternative, which is flying by the seat of your pants and producing content when and if your team can agree on an idea.

Consumers expect consistent content, and that’s true of B2B customers as well as B2C customers. 

Through consistently posting content, you prove your reliability to your audience, which could improve their rate of trust.

Further, you could boost sales. According to Inc., consistently showcasing your brand such as through content marketing can lead to a revenue boost of 23 percent. 

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Affords You the Option to Target Specific Demographics

It’s hard to determine which target demos you’re after when you’re rushing through content just to get something out there.

Fostering a B2B content marketing strategy as part of your business development affords you the time to be more careful and methodical about which audience segments your content will be tailored towards. 

Personalize your content tone and the type of content according to that which is the most appealing to your B2B audience. You can even determine which promotional and distribution channels are the most appropriate.

Taking these measures can ensure the success of your B2B content marketing campaign. 

Allows for Content Budgeting

It doesn’t matter whether your B2B business is a startup, or a Fortune-500 company. No one wants to go over the preestablished marketing budget. 

The amount of money that’s best to spend on B2B content marketing varies based on your industry and company size. However, Forbes suggests that upwards of 30 percent of your overall marketing budget should be allocated for content marketing. 

Gives You Consistent Metrics to Track Progress

Has your website traffic spiked this month compared to last month? What about this quarter versus last quarter?

Has your YouTube channel gained subscribers, and how many?

With metrics attached to your B2B content marketing campaign, these questions don’t have to linger. You and your team will be able to clearly see what’s working and what isn’t. So, you can finetune your marketing campaign even further for next time.

B2B Content Marketing - The Types of Content Marketing and the Best Ones for B2B

The Types of Content Marketing and the Best Ones for B2B

As promised, let’s now go over the types of content that may comprise a B2B content marketing strategy.

Admittedly, not every type of content we’re going to present may naturally slot into your campaigns. But we’ll recommend which ones to use and which to skip. 


This article you’re reading is on a blog, which is one of 600 million according to Oberlo.

You want the blog content you produce to be actionable and valuable first and foremost, then entertaining secondly.

The same writing tips for any blog apply to a B2B blog. Write short, snappy sentences and don’t make paragraphs too bloated.

As for the length of your content, longer-form content that’s 1000+ words is best. 

Writing longer content is a good chance to establish your B2B business as a topic authority, and longer content can elevate your SEO as well. 


We’d also highly recommend videos as part of your B2B content marketing strategy. 

Most businesses use videos, and so failing to do the same will leave a noticeable gap that your audience will ask about.

Video resource Wyzowl states that most videos that companies make are explainer videos. They are followed by social media videos, presentation videos, video testimonials, video ads, sales videos, and product demos.  

Case Studies

Case studies are highly valuable, as they show a potential B2B customer what your company has achieved for other customers. 

When putting together a case study, be as illustrative as possible.

Detail precisely what your customer’s issue was and how your B2B services helped the customer overcome their challenges. Include as many numbers and stats as you can, especially sales numbers.

B2B Content Marketing -  types of content to improve your business


We’ve already established that long-form content is excellent in the B2B market and that the content you produce should be actionable and valuable.

What better way to provide value than to write an eBook? 

Research what kinds of eBooks exist in your industry before you start writing. If you can improve upon an existing topic or concept or even provide more up-to-date content, then you can cover an existing topic.

You should still select a target audience for your eBook and use relevant keywords to ensure your writing resonates with your B2B audience. 


An infographic takes the content you’ve produced on your blog or even brand-new content and translates it into a visually appealing format.

Infographics, when done correctly, are highly sharable. They’re a valuable tool for building a brand, establishing credibility, and proving authority and thus slot in well into a B2B content marketing strategy. 


How does a new company in your industry establish itself? What are the trends in your niche for the year? What are 10 things everyone starting off in your industry needs to know?

You can answer these questions by producing easy-to-read checklists. Then you can use the checklist–as well as infographics and singular chapters of your eBook–as a lead magnet. 

User-Generated Content 

User-generated content or UGC does exist in the B2B sphere, often in the form of third-party reviews, guest bloggers, customer video or written testimonials, and UGC FAQs.

UGC is perhaps not a critical part of your B2B content marketing strategy but would behoove you if you can manage it. 


A whitepaper is a six-to-eight-page document that expands upon a topic or concept. Whitepapers are longer than blog posts but not longer than eBooks. They too would fit in well in your content plan. 


Lastly, there are memes, which are joke images or videos. Although some B2B industries might be able to utilize memes effectively, this type of content is better-suited for B2C industries in most instances.

Download Our FREE Whitepaper

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How to Create a B2B Content Marketing Strategy

To wrap up, we want to share our tips per the intro for developing and improving your B2B content marketing strategy. 

Determine Your Goals 

What does your B2B business hope to achieve? You probably have common marketing goals such as lead generation, customer conversions, brand awareness, better SEO, and more sales. 

Once you’re aware of what those goals are, you can create stepping stones on the path to eventually reach the outcome you desire. 

Do Deep Audience Research 

Who is your B2B audience? 

Since the composition of an audience changes all the time (which is true of B2B industries as well as B2C), you must keep your finger on the pulse of your buyers, especially long-term customers.

Now is a great time to issue your current customers a survey to learn more about them. The circumstances of some of your customers could have changed between the time they first bought a product/service from you and now.

The way you market to those audience members should change in kind, so get to know who is in your audience at current. Then your B2B marketing strategy can follow. 

Revise Buyer Personas

Buyer personas are a useful marketing tool for visualizing large audiences with hundreds to thousands of people as one overarching personality. 

Your B2B company likely already created a slew of buyer personas to represent the most common personality traits and pain points among your customers. 

Now that you’ve gone back and done more extensive research on your audience, it’s best to update your buyer personas as well. 

How to do a Content Audit

Do a Content Audit

Unless you’re starting your blog from scratch, then you have content that may stretch back over months or even years. 

Your B2B website can benefit from a content audit.

During a content audit, you review your existing content, track its performance and other metrics, and determine what the fate of your content will be.

For example, you may wish to update content that’s outdated or add more words to very short-form content. You can rewrite content that doesn’t fit your new standards. 

You may even wish to delete some content. 

By updating the content on your blog, you can direct refresh traffic to it, so make audits a regular part of your content plan. 

Expand on Email Marketing, Ads, and Website Design

Finally, the last part of your B2B content marketing strategy should be promotional. 

Double-down on email marketing and advertising. Build your email list but don’t be afraid to prune dead email addresses.

Since you’re directing so many potential customers to your website, now is an ideal time to focus on your site design. You might even wish to redesign your site. 

We have a post highlighting some great examples of B2B web design that can serve as inspiration.

How to improve your B2B business


A B2B content marketing strategy starts with a goal. Content audits can help, as can advertising, email marketing, and developing buyer personas. If you’re struggling to formulate a workable B2B marketing plan, trust the pros at Mediaboom. We’re a B2B digital marketing agency that can help your company in many ways. Contact us – we can support you by generating leads, establishing retargeting funnels, boosting your email list, raising brand awareness, and elevating your SEO.

Marketing for Accountants – Top 15 Marketing Strategies

Proper marketing strategies in place are necessary for Marketing for Accountants to reach new clients: discover all our 15 tips!

Without the proper marketing strategies in place, it can be near impossible for Marketing for Accountants to reach new clients. 

Luckily, there are many easy-to-implement marketing strategies that accounting firms can employ to expand their reach, from blogging to webinars and beyond.

Come dive in with us as we explore a few unique marketing strategies your accounting firm can implement to grow your business.

Marketing for Accountants: 15 Marketing Strategies for Accounting Firms

#1 Get a Professionally Designed Website

Your website is there to act as the home base for your business and your clients. Without a good website, it can be difficult to attract new clients. To be the most effective it can be, there are a few key items that you need to have on your website, including bold branding, a strong message, an invitation for inquiries, and a call to action.

Make sure your website uses:

  • Easy-to-read fonts
  • A responsive mobile design
  • User-friendly navigation
  • Meaningful content

Check out some examples of stunning websites here.

Marketing for Accountants

#2 Start Blogging

If you can create a post for your accounting firm’s blog that shows up on the first page of Google, then you’ve already taken a massive step to gaining new traffic. If one of your articles shows up as a snippet, that’s even better. 

Whenever your target market searches for a specific question, your article will pop up, driving traffic to your accounting firm’s website. Hopefully, a portion of that traffic will get converted into leads.

The more blog posts you can drive traffic to your website with, the better. 

Look at some of our blog posts here at Media Boom for inspiration!

#3 Send Out Newsletters

Most business owners will tell you that they wished they had started building up email lists long ago. Newsletters can serve as important tools to expand target audiences. It’s up to you to determine how you can use your newsletter to build value for your recipients. 

One thing a newsletter should not be is a massive ad for your accounting firm. Add business tips or curate stories that are relevant to your industry. Make sure that you are as consistent as possible with your newsletter as well.

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#4 Utilize Social Media

The type of social media marketing you employ will largely depend on your target audience. For example, if you decide to post content to Instagram, you’ll most likely be catering to a creative audience, which is different from LinkedIn, which has a far more professional audience.

Sharing helpful and relevant information about your brand can help elevate your online presence and promote your business to new potential customers. 

There are SO many firms overlooking social media opportunities because they don’t believe these outlets line up with their audience. As more and more people venture online in the next decade, however, that will all change.

#5 Networking Events

Because we’re at the tail end of Covid, networking events are starting to pop up again. For many years, networking events were the staple for accounting and marketing firms. Yes, the cost-benefit ratio may not seem worth it compared to other options on this list, though if you’re a people person, these events can be a great way to maximize your effort. 

Meetup is one of our absolute favorite websites for finding niche networking events in your local area. 

Marketing for Accountants

#6 Use Paid Ads 

Google Ads can be very helpful for Marketing for Accountants, as they are a very intuitive form of digital marketing.

One of the best things about going the route of the paid ads strategy is that you can instantly see how much traffic they are driving to your website. Of course, you need to be wary about how much money you invest in paid ads, as just because they might be driving traffic to your website does not mean they are actually creating leads.

On the other hand, if your services are highly-defined and your sales process is rock-solid, paid Google Ads might be a good option.

#7 Utilize Webinars

One of the best tools for getting in front of a large audience is a webinar. Instead of starting your own webinar (unless you have the following to do so), try partnering with another firm that already has an audience so you can introduce yourself and speak about your accounting services. 

For instance, if your accounting firm works with several companies in the food and beverage industry, you might look for webinars linked to popular restaurant groups or food and beverage distributors. 

#8 Align Yourself With Relevant Businesses

One of the most longstanding marketing tactics for Marketing for Accountants is building relationships with other relevant businesses.

Find insurance brokers, bankers, law firms, or other relevant businesses that you can reciprocate business with. Having an alliance with these businesses can provide you with a funnel of new customers as long as you can provide something in return.

#9 Run Giveaways

Ahh, who doesn’t like to win something for free?

Giveaways aren’t something you should be doing all the time (once or twice per year is more than enough). Be strategic with your giveaways, and you can amass tons of followers and contacts.

For example, you could consider running a giveaway on LinkedIn in which you bundle some of your unique services and give them to one lucky winner in return. You can then ask for something in return for each entry, such as subscribing to an email list, sharing your post, etc.

Financial Advisor Lead Magnets

#10 Create a Follow-Up Strategy

We’ve never met an accounting firm that has closed every lead they’ve spoken with. Marketing for Accountants can help you with a strategy.

Sometimes, a lead that you think you’ve closed with decides not to go with you in the end. Many times, you don’t even know why.

One way you can remedy these losses is by adding those long-lost deals in a CRM, where you can gently check in on them every once in a while to see if things are going well for them. It may surprise you how many of those individuals or businesses you can turn into closed deals just because you sent them a message at the ideal time.

#11 Ask Clients for Referrals

This strategy is another tried and true strategy that always seems to work.

It’s so easy to contact your top clients and ask them if anyone they know needs an accountant or someone that offers the services you do. You might even consider getting testimonials from past clients that you’ve worked with. 

In doing so, you’ll likely get several introductions to new leads. 

Of course, be courteous when asking clients about referrals, and remember to appreciate any time they offer to help you out.

#12 Use Video Marketing

Video marketing can be tremendously successful if approached correctly. It can be as simple as using a ring light stand and an iPhone to share valuable and informative videos surrounding the world of accounting. 

If you can develop a sense of trust with your viewers, then you can turn them into leads. Take a look at one of our favorite YouTube accountants, who has amassed a huge following thanks to his informative and well-produced videos on accounting and business consulting. 

#13 Get Online Reviews

Marketing for Accountants starts by claiming your business listing on Google and Yelp, as these are two of the first places people look to verify the legitimacy of most businesses. 

Once you have your profile solidified, encourage your current clients to leave reviews after you’ve worked with them. 

Remember, not all reviews might be positive, though it is important that you respond to all of them. 

Thank clients for leaving positive reviews and ask clients how you can remedy situations if they’ve left poor reviews.

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#14 Sponsor an Event

One great way to attract new clients is by sponsoring an event. Of course, the type of event that you choose to sponsor will likely depend on your desired outcome. Let’s say you want to partner with relevant businesses. In that case, you might host a business conference that focuses on accounting regulations and laws within the state.

On the other hand, if you’re looking to connect with the surrounding community, you may choose to sponsor a local fundraiser or charity event.

#15 Start a Podcast

Did you know that 55% of Americans have listened to or regularly enjoy podcasts

Podcasts are more popular than they ever have been, and that popularity will continue to grow for the foreseeable future. 

People want accounting information, and if you can find an informative yet entertaining way to provide that in a format that people are used to, there’s no reason not to.

All you need is a decent microphone and a quiet place to record for an hour!

Final Thoughts

Having a marketing strategy for your accounting firm is crucial if you want to attract new customers and build your business. While digital marketing can seem complicated, there are always digital marketing experts that you can hire to help you reach your goals. Get in contact with us today to learn more!

Small Business Marketing Agency – 8 Benefits of Hiring One

We will explain to you all the top 8 benefits of hiring a small business marketing agency – grow your brand and increase sales now!

The benefits of hiring a small business marketing agency are numerous. And if you’re like most small business owners, you probably don’t have experience in all the areas of marketing that are important for your business. Working with a marketing agency is the best option for small businesses looking to grow their brand and increase sales.

Working with an experienced team will give you access to skills that you otherwise may not have in-house. They’ll be able to help you reach your goals by creating a customized strategy that fits your needs and budget. One key advantage is that they’re familiar with all aspects of digital marketing, such as search engine optimization (SEO), social media management, content creation, and more. So they can provide you with comprehensive services without hiring multiple agencies.

In this post, we are discussing: 

  1. What is digital marketing, and why is it important for your business?
  2. What does marketing do in a small business?
  3. Creating a business marketing plan
  4. The top 8 benefits of hiring a small business marketing agency
Small Business Marketing Agency

What Is Digital Marketing and Why Is it Important for Your Business?

The majority of small businesses today have a website, a social media presence, and an online sales platform. The problem is that most small businesses don’t know how to use digital marketing to grow their business effectively. Digital marketing is the promotion of products or services through the use of electronic media such as the Internet, cell phones and display advertising.

When you choose to hire a digital agency, you are hiring experts in digital marketing who will help your company grow and succeed. A good digital agency can help you create an effective strategy that will increase your online visibility, keep customers engaged and ultimately help your business grow.

What Does Marketing Do in a Small Business?

Marketing is an investment.

The ultimate goal of marketing is to make sales, but the first step is to get people aware of your business. Without awareness, you can’t make those all-important sales.

Marketing can help you reach the right customers.

If you’re not sure about your target customers, marketing and research can help you figure it out.

Marketing helps you retain and upsell customers.

Your existing customers will likely buy from you again if you’re doing something right. Marketing helps you do that by building long-term relationships with them through email, social media, etc. You also can upsell to them — for example, by promoting additional products or services that might interest them based on their previous purchases.

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Marketing gives you a competitive advantage in your industry

Marketing helps people see your value, which means it can differentiate your business from others in your market. If people see what makes you unique, they’ll be more likely to choose you instead of the competition.

Marketing helps build loyalty among employees and partners

By giving your employees and partners a clear idea of who they work with and why marketing helps motivate them to be proud of their jobs and remain loyal.

Creating a Business Marketing Plan

A marketing agency can help you create your small business marketing plan, establish goals and find new customers. If you’re like most small-business owners, the thought of creating a marketing plan probably makes you cringe. It may not seem necessary, but it’s an essential part of growing your business. A marketing plan is an essential tool for every business or startup. 

It can help you improve your company and gain more customers with a well-thought-out strategy. The truth is, if you don’t know how to market your products or services effectively, you won’t see much growth. The best marketing plans flow from carefully constructed goals and objectives, and that is where you need to begin your efforts.

Small Business Marketing Agency

The Top 8 Benefits of Hiring a Small Business Marketing Agency

Whether you are just starting or have been in business for a while, it’s important to have a marketing strategy. Hiring the right small business marketing agency has the following benefits: 

1. Managing Your Overall Branding

Do you know what separates your brand from others in your industry? What would make someone choose your product or service over another? When you work with a small business marketing agency, they will help you get to the bottom of these questions and more. 

As a small business owner, it’s vital to make sure that every aspect of your company is aligned with the image and values you want to convey to consumers. And a marketing agency will know how to influence your brand’s image in a positive way.

For example, maybe your company offers quality products and excellent customer service that sets it apart from the competition. Or perhaps you have something special that no one else offers – a unique benefit that makes people want to choose your company before anyone else’s. The job of a marketing agency is to find out what makes your brand special and then build on that strength in every way possible.

2. Better Content and Design

If you’re a small business owner, you probably wear many hats. Writing content for your website and designing materials for your business might be part of your job description. If it isn’t, consider outsourcing these tasks to a small business marketing agency.

An agency has a team of people who specialize in different types of content. They’ll know what content works best for each purpose (e.g., blog posts vs. infographics) and have the resources to produce it quickly. Your marketing agency will work with you to understand your goals and help achieve them with professional design and compelling content.

3. Social Media Marketing and Management 

If you’re running a small business, chances are there isn’t enough time in the day to keep up with all the different social media platforms available. And don’t forget about the ever-changing algorithms that dictate what people see – do you want to spend your time trying to keep up with all of this? 

A social media agency can help you develop a strategy for posting on Facebook, Twitter, and other platforms. The agency can also create graphics that help boost engagement on social media channels. Plus, an agency can help you stay organized by scheduling posts in advance, so you don’t have to worry about posting when it’s time to run the business.

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

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4. SEO Expertise

Search engine optimization (SEO) is the process of making changes to your website, so it performs better in organic search results — that is, results that aren’t ads. For example, an SEO expert might rewrite your website’s code, so the pages load faster or use keywords in a new way, so more people find you via search engines like Google. A good agency will also create relevant links between pages to help search engines understand what content is essential.

Maybe you are one of the many small business owners who do not know what keywords to use on their website. Or you have no clue how and when to optimize content for search engines. To avoid making common mistakes that will cost you traffic and sales, it is necessary to turn to a marketing agency that will help your website rank well within search engines. That way, potential customers can find you easily online. 

5. It Is More Cost-Effective

Small business owners typically have a limited budget. Hiring a marketing agency can allow you to get quality services at a lower price point. As a small business owner, you may not be able to hire an in-house team for the same amount of money you would spend on outsourcing your tasks to an agency.

Digital marketing services will cost less than training and paying employees to do the same job. You also won’t have to pay benefits, provide healthcare or worry about vacation days or sick leave. All of those benefits get passed on to you as savings.

6. Focus on Leads

Hiring a dedicated marketing agency means you can concentrate fully on generating leads. It also frees up more time for you to spend on other areas of your business that need attention, such as research and development. Marketing agencies are experts at what they do. They know what works and what doesn’t and they can provide results that can help boost your sales and visibility. 

As a small business owner, you may not have the time to learn all the marketing tactics and focus on managing your employees. This is why outsourcing this task makes sense. The agency will not only generate quality leads but also handle customer retention strategies that will help your businesses to grow. 

7. Flexible and Scalable Solutions

Marketing agencies offer flexible resources to clients. They can scale the team up or down, depending on the client’s needs. This allows for a flexible team structure that can respond efficiently and effectively to changing circumstances. And, you will only pay for the services you choose, whether it is search engine optimization, email marketing or social media marketing, etc. 

Small Business Marketing Agency

8. Timely Results

A reputable marketing agency knows the ins and outs of digital marketing and will provide you with realistic timelines for when you can expect results. You should be able to expect a timeline for everything from content creation to SEO rankings. The agency will place key members of staff on your project in order to hit tight deadlines without compromising on quality. This helps you meet deadlines faster, which is crucial when taking advantage of emerging trends and seasonal opportunities.


A marketing agency can be a good investment for small businesses. Small business owners often focus on their products and services, and marketing may fall by the wayside. By hiring a small business marketing agency, you can focus on your business while another party handles your marketing efforts.

B2B Marketing Funnel – Optimizing Your Leads to Sales

Mediaboom strategy optimize step by step your Leads to Sales with B2B Marketing Funnel, the visual representation of the buyer’s journey.

In this extensive guide, we’ll provide all the information you need about marketing funnel stages, including tips and more information for each one. By the time you’re done reading, you’ll be ready to implement your own B2B, business to business, marketing funnel.

What Is a B2B Marketing Funnel? 

Before we get into the stages of a marketing funnel, let’s be clear on what the marketing funnel itself is.

A marketing funnel is a visual funnel that includes the steps commonly taken by your B2B audience on the journey from a lead to a customer. By presenting those steps in a visual format, the process is documented so that other key decision-makers in your company can implement it consistently.

In some instances, prospective customers might not always follow the exact stages as detailed in your marketing funnel, but for the most part, they will. 

B2B Marketing Funnel Stages - Mediaboom

Overview of the B2B Marketing Funnel Stages

To truly help you understand how a marketing funnel works, we want to take this section to intricately break down every one of the six stages. This section, when combined with the next sections full of marketing funnel tips, will help your business assemble a comprehensive marketing funnel plan. 


The broadest section is strategy. At this stage, you’re understanding your company’s own goals so you can better plan for ways to build brand awareness and later, to drive interest in your products and services. 

Here are some tactics that would fall under the strategy part of your marketing funnel. 

1. Target Audience

Your target audience is those who will ideally purchase your B2B company’s products or services. In your industry, you’re targeting other businesses rather than the everyday consumer. 

For example, if you make car parts, then your target audience would include car manufacturers who can use the parts you produce. 

If your company has yet to identify your target audience, that’s the first order of business. Your target audience should be segmented, which means you divide them into groups based on behavioral traits or psychographics as well as geographics and demographics. 

Then you may opt to create customer personas or avatars that encompass the most popular traits you discovered about your audience. Five customer avatars are easier to focus on than 20,000 unique customers.

B2B Marketing Funnel - Goals and KPIS

2. Goals/KPIs

Once you’ve defined your target audience, your B2B company must next identify the goals that will drive your business forward for the next quarter, the next year, and even the next several years. 

What those goals look like will vary from company to company. Many industries want to grow brand awareness, sales, and customers, but your needs might vary outside of those goals. 

What KPIs must your B2B company achieve to meet the desired goals? If your company has yet to produce a business plan, now is a good time to sit down and write one. 

When determining your goals, ensure they’re attainable. For instance, if your’s is a new B2B business and you want 50,000 customers by the end of Year One, that goal is probably a bit too lofty. Instead, you might want to halve that number so it’s more realistic. 

3. Marketing Channels

The next facet of the strategy stage of your B2B marketing funnel is which marketing channels your company will implement. This will depend very much on what your marketing budget is, and that budget is informed by your incoming capital.

The Business Development Bank of Canada or BDC recommends that a small business set aside two to five percent of its revenue for marketing. As your B2B business grows and increases the revenue it accrues, you can raise your marketing budget to as much as 25 percent of your company revenue.

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With the strategizing out of the way, it’s time to enter the awareness stage of the B2B marketing funnel. This is the part of the funnel where you want to build up brand awareness among your customers and leads. Here’s how we recommend you do that. 

1. SEO

Search engine optimization, or SEO, is always a wise strategy to slot into your B2B growth plan. SEO determines where your website ranks on search engines such as Google when a user types in a search query.

Every business wants its site to rank number one. At the very least, they want to be on the first page, as that will ensure greater visibility. Yet there’s only one top slot and so many openings on the front page, so it takes understanding SEO to snatch that spot.

While the Google algorithm is forever changing, you can use some tried and true SEO strategies to put your company on the map. Long-form blog content is popular (at least at current), mobile optimization is a must, and video content has become important in a good SEO strategy as well. 

2. Organic Social Media

Organic social media can also increase your brand awareness. What is organic social media? It’s posting on popular social media channels without using any form of paid promotion. In other words, you post content, share posts you find valuable, and respond to comments to grow your social media following. 

3. Paid Digital Ads

Digital advertising is one of your best solutions for growing brand awareness.

The marketing budget you already established is where the funding for your paid digital ads will come from. If yours is a new B2B business, then your ad spend will be a lot lower than an SMB or larger business such as a Fortune 500. This will limit your reach, at least initially. 

B2B Marketing Funnel - Interest


The third stage of the B2B marketing funnel is interest. This part of the funnel is narrower still, especially compared to the Strategy stage. 

As the name implies, in the Interest stage of your marketing funnel, you’re creating interest among your B2B audience in your products and/or services. 

You have nearly countless ways to go about driving interest, but here are a few especially successful strategies to consider. 

1. Landing Pages

Landing pages are as integral to a marketing campaign as ever. Software review resource Findstack states that, as of the early 2020s, the average landing page conversion rate is a comfortable 9.7 percent.

That conversion rate can sometimes be higher, up to 11.45 percent, but this varies based on your landing page and industry. 

A/B testing different versions of your landing page will help you determine which version will perform the best. Test even the smallest elements, such as images, font, and CTA button colors to build a strong landing page. 

2. Newsletter Signups

Next, you want to increase the number of newsletter signups to build a bigger audience list. Your efforts can begin as soon as a lead lands on your homepage or landing page if the page has an opt-in form.

Lead magnets are another great way to increase email list signups. Remember though that you must give your readers something truly valuable in exchange for their contact information. Perhaps it’s a checklist, a collection of blog posts, several chapters from an eBook, a list of best practices, or a transcript.  

You can even make generating email signups fun through a contest or giveaway!

Once you have a healthy email list, you must engage with your audience frequently through email content such as newsletters. Every month or so, be sure to prune the list, removing dead email addresses.

3. Exit Intent

Of course, not every user who visits your website will be willing to share their contact information. Some might find that your products or services are not for them, or perhaps your costs are too far outside of their price range.

Others might intend to come back to your site later, although whether they will is anyone’s guess. 

Exit-intent pop-ups are a last-ditch effort to capture the contact information of the user before they leave your site (probably for good). 

B2B Marketing Funnel - Intent


Speaking of intent, that’s the next part of your B2B marketing funnel. The intent phase is smaller still than the Interest phase but very important in locking down more customers. Let’s take a closer look at what this part of the marketing funnel entails. 

1. Email Campaign

Now that you have the email addresses of many prospective customers, it’s time to create an email campaign. As we touched on before, leads and customers expect frequent messages from your company, but not too often or too seldom. 

  • Drip Campaigns: One such email campaign option is the ever-popular drip campaign. A drip campaign is a partially automated email campaign. You produce the content that goes into the emails, then they’re sent out in a selective number using preset timing. Drip campaigns are responsive to the actions your customers take so they have a personalized aspect to them. Customers and leads alike will feel like the emails you send are tailored to them despite that the messages are largely automated. 
  • Nurture Campaigns: The second type of email campaign you might consider for your B2B marketing funnel is a nurture campaign. These email campaigns are also dependent on a lead or customer’s actions. 
    All along, you’re trying to inform your audience of your products and services and answer questions they have. The goal is to build a professional relationship with the lead or customer and inspire them to eventually make a purchasing decision. 

2. Customer Reviews 

It doesn’t matter the type of business; customer reviews are everything. Your prospective customers will read reviews on your B2B business and then decide from there whether they’ll do business with your company or the competition. 

We wrote a great post on med spa reviews with tips for accruing more reviews that apply to any industry, including B2B businesses. You should certainly give it a read. 

3. Case Studies

Unless your B2B company is brand new, then you’ve likely had a few business victories under your belt. Recount them to the best of your ability in a case study. You want to detail information like who you worked with, what their challenges were, how you stepped in and improved matters, and what the outcomes were.

Present numbers and figures wherever you can to add veracity to your case study. 

Marketing Funnel - Phone Calls

4. Phone Calls 

Cold calling is a businessperson’s worst nightmare, yet sometimes it’s a requirement as you strive to increase your customer base. Warm calling, where you start with some prior contact (such as through email), often leads to higher receptivity rates and is easier for a business person to do. 

5. Online Chat

A chat widget on your website could be a great way to prioritize user intent. The chat can be manned by members of your B2B company or a chatbot. 

Leads and customers can ask questions through the chat that might inspire their purchasing decision or at least their next steps. 

Although a chatbot might not always be able to answer questions to the same extent that a live human representative could, the bot can at least put the customer through to someone who can help them. 

6. Social Media Messenger

Every social media platform has its own form of instant messaging or direct messaging (DM). If you’re not already using them, it’s high time you start. 

According to social media marketing resource Statusbrew, in 2021, 150 million people per month sent Instagram DMs to businesses. For many, it’s a lot more comfortable to send a message than it is to pick up the phone or send an email and wait and wait for a response.

Your B2B company should check its social media messages frequently and respond to as many as you can. You don’t have to answer DMs immediately, especially if you get many of them, but a timely response is key. 


Next, your B2B customers are moving to the action stage of your marketing funnel, which is among the narrowest area. By this stage, they’ve become aware of your B2B company, you’ve hopefully driven their interest, and you’ve gleaned their intent. 

1. Purchase/Desired Action

Now it’s time for your B2B customers to do something. The desired action is usually making a purchase, but not exclusively. Perhaps it’s subscribing to a service or signing up for an upcoming webinar.

Whatever the desired action, your B2B audience should do it when they reach this part of the funnel. 

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The final and narrowest part of the B2B marketing funnel is the loyalty stage. This comes after the lead or customer makes their purchasing decision/the desired action. It’s your job to inspire them to repeat that action in the future. 

1. Strategies for Retaining Customers

What is your company’s strategy for retaining customers? Back when you put together your business plan, this is something you should have addressed. 

Customer retention methods can run the gamut, including customer loyalty programs, responding to and implementing customer feedback, personalizing communications, and addressing problems or concerns as soon as they arise. 

2. Customer Support

The latter is really a job for customer support. Call center resource Fonolo states that 64 percent of consumers prioritize customer service even more than they do the price of products or services. 

That’s right, a customer could decide to purchase from your B2B company (or not to) based more on your customer service than even your pricing. That’s huge!

If you don’t already have chatbots and a dedicated phone line for customer queries, now is as good a time as ever to add these things. You need a customer support staff who makes your audience feel understood and taken care of. 

3. Tracking Analytics and Reports for Improving Strategy Throughout Funnel

Once you implement your B2B marketing funnel, that doesn’t mean the strategies you use are set in stone forever. You will change your approach over time, either due to shifting audience needs, breaking into a different audience sector, or as your company expands its breadth of products and services. 

All along, reports and analytics will tell you how you can continue evolving your marketing funnel to best serve your leads and customers. 

Top of Funnel

Top of Funnel (TOFU) Tactics

This section and the next two will be chock full of marketing funnel tactics your company can use to achieve more of your business goals moving forward. Let’s start by talking about top-of-the-funnel or TOFU tactics.

  • Infographics: Building brand awareness is a critical goal at the top of the funnel. Infographics pack information and data into an appealing package, making them very shareable. If your infographic spreads across the Internet, your name does as well.  
  • Videos: Video remains one of your best tactics to reach new audiences, as we touched on earlier. According to media resource The Drum, the most popular styles of video marketing are short-form videos, user-generated content, sequential storytelling, and interactive stories. 
  • Webinars: Webinars can increase your brand awareness and pad your B2B company’s bottom line quite nicely. You can charge for entry into the webinar as well as replays. You can also produce a transcript of the webinar for those who missed it and sell that.
  • Blog posts: Blogging is about more than filling a portion of your website. In doing keyword research and producing thought-provoking, educational, informative content, then sharing that content through social media and elsewhere, you could boost your traffic and your social media follows. 

Middle of Funnel (MOFU) Tactics

By the middle of your funnel, you’ve generated leads and gotten to know their intent. These MOFU tactics are applicable while leads and customers are in this stage.

  • White papers: A white paper on your B2B company’s products and services is much more valuable as a MOFU tactic than it is a TOFU tactic. You know your audience is more engaged and curious about your products and services at this point.
  • Case studies: Now is also a time when your leads and customers will want to review case studies. Informative, well-written case studies make it easy for your customers to put themselves in the shoes of the company you worked with.  

Bottom of Funnel (BOFU) Tactics

By the time your leads and customers are at the bottom of your B2B marketing funnel, you have essentially one goal: motivate them to act. These BOFU tactics will do just that.

  • Nurturing and engaging: Whether through emails with personalized product and service recommendations or even tailored newsletter content, now is the time to use email campaigns to further your business relationship with the lead or customer.
  • Reviews and testimonials: What is it about your products and services that your audience loves? Reviews and testimonials, as discussed before, can make or break a lead in your sales funnel, so they’re highly important in the BOFU stage.
  • Live demonstrations: Live demonstrations of your B2B products or services can be highly beneficial this far into the marketing funnel.  
The Differences Between B2B and B2C Marketing Funnels

The Differences Between B2B and B2C Marketing Funnels

To wrap up, let’s briefly discuss how B2B and B2C marketing funnels vary, as there are some distinct differences between the two. 

Target Audience 

First is the difference between the target audience. A B2C marketing funnel targets individual shoppers whereas a B2B funnel focuses more on a group of prospective business customers. 

Funnel Stages

Comparing B2B and B2C marketing funnels, the latter is decidedly much briefer. The stages are as follows: awareness, interest, desire, action. That’s four stages versus the six stages that most B2B funnels have!  

Sales Cycle Length

B2C sales can happen incredibly quickly, sometimes in a matter of minutes due to the convenience of online shopping. A B2B funnel, on average, is about four months, according to metrics resource Klipfolio

Product/Service Cost

Due to the rather specialty nature of many B2B businesses, the products and services offered by these companies tend to cost quite a deal more compared to B2C industries. That said, the price discrepancy does vary based on what products and services a B2C company specialize in. 

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The B2B marketing funnel is a six-stage, multi-month funnel that converts leads into buying customers and retains customer loyalty to earn their repeat business.

Mediaboom is a digital marketing agency that can assist your B2B business in identifying the stages of a marketing funnel and implementing them to optimize your leads and increase your sales.  

High-End Branding – Create a Remarkable Image

How do luxury brands set themselves apart in a way that their image is perceived as a desirable status symbol? Learn how to use #HighEndBranding on the Mediaboom site.

When you buy an iMac or a Hermes bag or a Porsche, you do so in part because these brands raise your status. Not every brand has what it takes to be considered luxury, but for those that do, how do they brand themselves in such a way where their image is perceived as a desirable status symbol?

High-end brands can cement themselves among consumers by highlighting their quality craftsmanship, product scarcity, and luxury heritage. The brand must also know its tone and image and play those up. 

This guide will tell you what you need to know about high-end branding, including more on what it is and how to achieve it. We have lots of great information to come, so keep reading. 

High-End Branding

What Is High-End Branding?

First, how does one define high-end branding?

This form of branding encompasses luxury names in all areas and relates to how they promote themselves to their target audience. 

Let’s break that down a little further. What exactly is a high-end brand? While people do perceive luxury brands differently, what’s undeniable is that certain companies are considered higher-end than others.

Luxe Digital highlighted the top 15 luxury brands in 2021. Many of them are fashion houses and include names such as Gucci, Chanel, Hermes, Dior, Rolex, Tiffany, Prada, Versace, and Armani.

Other luxury brands are Nike, Porsche, Louis Vuitton, Cartier, and Ferrari. 

Every company must have a brand, which encompasses a variety of elements to create a unique personality that resonates with a target audience. Here are the seven elements of branding.


Positioning doesn’t refer to where your high-end brand advertisement would go on a webpage, but rather, which niche you occupy. If yours is a luxury company, then maybe you’re a fashion house; so, fashion would be your niche.

The other elements of branding can solidify your position in that niche. For instance, most luxury brands tend to take on a more mysterious tone with their advertising and use dark colors. 

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What kind of images are associated with your brand? This imagery is recurring on your website, social media, and in advertisements and marketing campaigns. Your imagery of choice can include your own photos or stock images. Graphics are also a part of this category.

Think of imagery as the aesthetics that pull together your brand. Here is a post courtesy of our blog that highlights a variety of retailers and their websites so you can see what your options are regarding luxury imagery. 

If your niche is luxury real estate or luxury travel, those links will inspire your own high-end branding and imagery.   


Your font choice is a big element of high-end branding. If you select a font that’s too cartoony or childish, then even if all your other elements are on-point, the font will detract from your message. 

If you go back to our example of luxury retailer websites, you’ll notice a commonality in the font choices. Most of those high-end brands selected simple, but timeless, fonts in large text and in black against a white background. 

That doesn’t mean your own luxury brand has to do the same, but the sites do have a uniformity about them, despite not being related in other ways besides niche. 


Your tone is all about how you speak to your customers and prospective customers. From the headlines of your emails to your Internet ads and social media posts, every brand must have a consistent tone in its communications.

Going back to what we mentioned earlier, in high-end branding, a mysterious, even sexy tone is common. Most luxury tones are formal to represent the upscale nature of their products or services. If it’s appropriate, you can even wax romantic with flowery storytelling.

When creating a tone, it should be unique but not so hard to nail down that those among your staff can’t keep it up. After all, maintaining your brand’s tone will be a collective approach among staff, not something that one person alone does. 

luxury branding


Taglines are short statements that companies flout as part of their branding. Many luxury brands don’t splash their tagline on every Internet ad, commercial, and billboard, but these brands do have taglines nevertheless.

A tagline helps make a company more memorable and can confirm its household name status. For example, Nike’s “Just do it” slogan is something that almost anyone can recite. Gucci’s slogan maybe isn’t as catchy but does exemplify its luxury status: “Quality is remembered long after price is forgotten.” 


What color palette does your luxury brand use to represent itself? This is another decision that, although it seems small, can play a big role in how your brand is perceived. 

The colors you select can impart more of a masculine or feminine feel or shift your tone towards serious versus playful. Your hues can also exemplify luxury. 

Just don’t think that means you’re stuck with shades of gray and black. Those hues are timeless, but if every luxury brand went with that color scheme, the world wouldn’t have ever gotten Tiffany Blue, the iconic color of Tiffany & Co.  


Finally, there’s your logo, which is one of the biggest components of your high-end brand. Your logo accompanies your brand everywhere, showing up in advertising, marketing, social media posts, email signatures, and on your website. 

If you take a page from the book of classic luxury brands, then your logo need not be complicated. Brands such as Gucci, Fendi, Dolce & Gabbana, and Louis Vuitton use initials in appealing fonts as their logos. 

You can even use your brand name as your logo, which many luxury brands from Chopard to Tiffany and Cartier do.  

elements of high end brands

How to Use High-End Branding

Now that you understand the elements of high-end branding, let’s next delve into the features that your branding must have to exemplify your status among your consumers. 

Excellent Craftsmanship

This goes back to the Gucci slogan: “Quality is remembered long after price is forgotten.”

There’s a reason that consumers are willing to spend twice, thrice, sometimes five times more for your products than average. They know that for the money, they’re going to receive a high-end product that lasts for a long time to come.

That’s an advantage you have over others in your niche, even if your prices are far higher than theirs. In your branding, use every opportunity to highlight the craftsmanship of your company’s products.  

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Utilize Scarcity

Are you aware of the scarcity principle? It’s critical in your high-end branding.

The scarcity principle is a theory housed in economics. The principle goes as follows: when there’s less of something to go around, the demand tends to increase. In other words, the supply far outpaces the demand. This is known as disequilibrium. 

Interestingly, the scarcity principle has roots in psychology as well. According to the psychological aspect of the principle, when an item is scarce, it’s deemed more valuable than a readily available item. 

That explains why people line up in droves for the latest iPhone or the PlayStation 5. Even more affordable items that are advertised using terms like “while supplies last” or “limited quantities” tend to drive more interest since they’re promoted as being so few.

The psychology behind the scarcity principle is also that being told you cannot have something makes you want it more.

Brands at all price points often use the scarcity principle since it can boost sales. As a luxury brand, your products are more scarce because your audience is smaller. You don’t have to wait for a limited-time offer or an exclusive sale to create the kind of excitement that the scarcity principle often commands.

By promoting your goods as exclusive, people want them more, even if your products aren’t necessarily within a consumer’s budget.  

Emphasize Your Heritage

If you look at any of the biggest luxury brands, they’re all proud of their centuries-long heritages. You can read detailed company histories through brand websites to connect the dots between where these brands started and where they are today.

In your high-end branding, you need to add a heritage element as well. Even if your company lineage doesn’t stretch back quite as far as brands like Coach or Gucci, you can tell your story wherever it begins in a way that makes you stand out.

Photos of your company’s humble early days help paint a clearer picture of your roots. All along, be sure to highlight the excellence and craftsmanship that have been pillars of your company’s success, even all those many years ago. 

luxury branding design

Don’t Stray From Your Brand

As we’ve said, buying luxury products is a status symbol for many. Consumers expect that you’ll continue creating that air of luxury not only in your future products but in how you brand yourself. 

Deviations from high-end branding can be a major detriment to your brand’s reputation. For example, suddenly switching to informal slang because someone in your communications team didn’t understand the brand can cause some customers to jump ship. 

Even deleting the communications is rarely enough. These days, everything gets saved and screenshotted so it never truly goes away. Your company would then be forced to acknowledge the issue and apologize for it, which will create its own wave of news, further perpetuating the issue. 

As we stated before, your entire staff must be clear on your brand. If you always send emails with your logo, it would be conspicuous to not do so. If you write emails and social media posts in a certain tone, speaking in a different tone would confuse and alienate your audience.

That’s not to say your brand must remain static for the rest of the history of your company. You might decide to upgrade your logo or change your color scheme or even tweak your brand voice. These kinds of changes are usually preceded by announcements to keep your customers in the loop. 

Get the Support of a Public Figure

Fragrance ads with celebrities might be a dime a dozen these days, but they always get the average consumer to stop what they’re doing and pay attention. Part of your high-end branding strategy might be to employ a public figure to promote your products in much the same fashion.

This is especially a good idea for new luxury brands that want to prove definitively which niche they belong in. Once you have the backing of a celebrity, that tells the world that yours is a high-end brand. 

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Luxury or high-end branding secures your place among the most beloved fashion, retail, end electronics brands in history. You can curate an image that speaks to your target audience and nets you more sales.

Mediaboom is a digital marketing agency that works with clients in industries such as luxury brands. With our help, you can increase your brand awareness, boost web traffic, and create more effective marketing campaigns. 

Plastic Surgery Leads – Drive an Abundance of Clients

The Plastic Surgery Statistics Report states that there were over 15.6 million cosmetic procedures done in 2020. Is your cosmetic surgery practice doing what is necessary to obtain qualified leads online with #CosmeticSurgeryMarketing? Read more on our site!

According to Plastic’s 2020 Plastic Surgery Statistics Report, the number of cosmetic procedures in 2020 was 15.6 million. The 6.8 million reconstructive procedures were a three percent increase from the year prior. The leads are out there; you just have to find them. 

How do you get plastic surgery leads?

To obtain plastic surgery leads, you should combine a combination of paid and organic lead gen measures, including paid social media advertising, blogging, email marketing, and content marketing. Your plastic surgery website must also have landing pages. 

This definitive guide to plastic surgery leads will tell you everything you need to know. We’ll delve into the pros and cons of organic and paid lead generation so your plastic surgery office can drive more clients. 

organic paid leads

What Is a Plastic Surgery Lead?

A lead is a potential customer that requires converting on your part to encourage them to make a purchase. Leads can come from a multitude of places, such as social media, your website, search engines, or advertising. 

At this stage, the lead doesn’t know anything about you except the name of your plastic surgery office and maybe your general location. They’re unaware of the services you offer, the costs, and what the process is to consult with your team and schedule a cosmetic procedure.

The lead is at the beginning of the sales funnel. Since they know so little about your plastic surgery office right now, at any point, the lead could drop off the funnel. This can happen for a multitude of reasons.

For example, once the lead researches your services, they might realize they need something different. Perhaps the prices aren’t affordable for them. The lead could even decide they don’t want plastic surgery right now, but they might later. 

In some instances, what you do–or more specifically, what you don’t do–can cause the lead to exit the sales funnel. According to marketing resource Convince & Convert, if you respond to a lead within five minutes, you’re 21 times likelier to convert them than waiting even 30 minutes. 

Time is of the essence, so your plastic surgery office must have conversion methods in place. For instance, you might automate a drip email campaign that sends a follow-up to a lead as soon as they opt into your emails. 

Plastic Surgeons

Leads vs. Qualified Leads 

The unpredictability of regular leads is why many marketers seek qualified leads. 

A qualified plastic surgery lead is someone who isn’t just stumbling upon your company. By the time they reach your website or social media channels, the lead knows basic information about you.

For instance, they’re aware of most of the services your plastic surgery office provides. They might even be privy to the pricing if that’s information you publish online. Due to the abundance of information they have, a qualified lead is ready to make a purchasing decision.

Some qualified leads will make up their minds right away while others need a bit of nurturing to encourage that decision. While you still must engage with a qualified lead, the chances of them converting are higher. 

Many of the lead conversion methods we’ll discuss in the next section will help you find more qualified leads. 

You can also rely on your sales and marketing teams to track down qualified plastic surgery leads. A lead that your sales team vets before sending your way is a sales-qualified lead or SQL. Qualified leads as generated by your marketing team are marketing-qualified leads or MQLs.  

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Paid vs. Organic – Which Is Better for Leads?

Now that you understand the basics of plastic surgery leads, it’s time to delve into how you’ll obtain them. Your plastic surgery office has two avenues to explore: paid lead gen versus organic lead gen.

Paid lead generation measures will require a marketing budget. The amount of money you might spend to convert one lead–known as the cost per lead or CPL–is $162 per CPL according to current data from marketing resource Unbound B2B. 

If you have 50 leads, that means your plastic surgery office would spend $8,100 on lead gen. Keep in mind that lead generation is not a one-time deal, but an ongoing part of operating your business and growing your customer base.

Organic lead gen is lower-cost and sometimes no-cost, which makes it appealing. However, what you save in money, you pay for in time and effort. 

Ideally, a combination of paid and organic lead generation will produce the best results. This way, your plastic surgery office is not too reliant on organic lead gen, and you don’t drain your lead gen budget too quickly either.

Let’s take this section to explore the facets of paid and organic plastic surgery lead gen avenues. 

paid vs organic leads

Paid Media

Beginning with paid media, your options include paying for lead gen on social media channels such as Facebook, Instagram, or YouTube. You can also curate a budget for lead gen on search engines such as Google. Here’s what you need to know.  

1. Facebook and Instagram

Facebook and Instagram, besides both being owned by Facebook, are two of the most popular social media platforms to date. They’re also highly recommended for business marketing, so we’ll focus on these two specifically.

Starting with Facebook, your lead gen options are plentiful. You can pay for Facebook Ads, host a contest, offer discounts or coupons, and showcase blog content on your plastic surgery Facebook feed. 

If you don’t already have a Facebook Business Page, take the time to fill one out. You can add a call to action or CTA button with seven different options, including “Watch Video,” “Contact Us,” “Book Now,” and “Sign Up.”

We also recommend using Facebook Tabs, which are more customizable than you might have initially realized. Besides the tabs for events and photos, you can add custom tabs for lead generation forms, offers, and contests. 

Plastic surgery lead gen on Instagram can utilize some of the same tactics, such as paid advertising and a CTA button (known as an Action Button on Instagram) in your profile. You can even create landing pages on Instagram. We’ll talk far more about landing pages later in this guide, so make sure you keep reading. 

Pros and Cons

What’s good about lead gen on Facebook and Instagram? 

  • Facebook is the most popular social media platform as of 2021, and Instagram is within the top five. Your audience will certainly see your lead gen tactics.
  • Implementing contests, giveaways, CTAs, and ads is easy to figure out on these platforms.
  • You can usually track metrics within your social media business page.

Here’s what’s not so great about plastic surgery lead gen on social media:

  • Using social media ads can get expensive, especially if you don’t know how much money to set aside in a budget.
  • If your social media accounts have a low number of followers, your lead gen tactics might go unnoticed. 
google ads for leads

2. Google and YouTube

Let’s talk about the social media channel that could someday overtake Facebook in popularity: YouTube. This video-centric social media platform is yet another must-use means of finding plastic surgery leads. 

How do locate leads using YouTube? Well, there’s always paid YouTube advertising, of course. You can also find popular influencers on the platform and partner with them. Make sure that you respond to comments you get on your videos as well. 

What about the search engine Google? Your top means of finding plastic surgery leads through Google is paying for Google Ads. The ads can appear in search engine results, in a user’s Gmail account, and on other Google platforms for far-reaching advertising.

You can link your Google Ad to landing pages on your website so users are brought right to the information they seek, not some random homepage or about page. 

Pros and Cons

If your plastic surgery office is thinking of using Google or YouTube for paid lead generation, here are the benefits:

  • YouTube is a huge platform that’s growing all the time. Statista reports that there are 1.86 billion global YouTube users as of 2021. It’s a useful lead gen platform for sure.
  • Google lead gen can supplement your social media lead generation tactics to expand your plastic surgery office’s reach.
  • Some means of generating leads on a platform like YouTube are free and quick, such as replying to comments and otherwise engaging with your audience.

Keep in mind these downsides as well:

  • For some people, getting in front of a camera to make YouTube videos can be difficult. Plus, producing videos consistently will be time-consuming.
  • Paying for Google advertising on top of social media advertising to get more leads can be quite costly. 
Plastic Surgery Practice Marketing Tips

Organic Media

That brings us to organic lead generation. You have a multitude of options at your disposal, so let’s take a closer look now.  

1. Website Traffic

Your website should be one of your main avenues for converting plastic surgery leads, but that means you have to generate website traffic first. Although there are nearly endless means of boosting traffic to your site, the two preferred organic methods are blogging and search engine optimization or SEO.

a. Blogs

Every website worth its salt must have a blog, including your plastic surgery office. Blogging can increase trust among your audience, establish your firm as an authority in your industry, help you cement your brand, and build your audience.

For blogging to be a successful way to find plastic surgery leads, you must commit to creating and sticking to an editorial schedule. Perhaps you post weekly or biweekly, but frequent posts will keep you top-of-mind.

Once your blog post goes live, share it! You can cross-post on your social media accounts and post links in your monthly newsletter. Encourage your audience to share the post if they find it interesting as well.

The key to writing good blog content is understanding your audience and selecting topics that they care about. You must also do keyword research to determine how saturated a topic is.

If you find other respected medical professionals, suggest a guest blogging arrangement. You’d write a post for their blog, and they’d do the same for yours. That’s a guaranteed way to get a new set of eyes on your content. 

Pros and Cons

Here are some advantages of blogging for plastic surgery leads:

  • Blogging is free, and the other benefits of blogging mentioned above are like the cherry on top of a sundae.
  • Maintaining a blog gives you another opportunity to connect with leads and customers as you respond to comments.

The following blogging downsides should not be glossed over:

  • If you don’t do the blog writing yourself, then you’ll have to hire a freelance writer or a team of freelancers, which is yet another additional expense. 
  • Blogging is an ongoing commitment.

b. SEO

Search engine optimization or SEO determines where your site ranks on a search engine results page. Every company wants to be the first search result, but that takes understanding Google’s algorithms and your website meeting certain requirements.

Factors like the keywords you use, the quality of your copy, and your page loading speed can help propel your plastic surgery website higher up in the ranks.

Pros and Cons

These are the pros of SEO for plastic surgery leads:

  • SEO is something a company must pay attention to, so your plastic surgery office might already have a solid understanding of SEO best practices. 
  • Leads and customers alike will trust your services more if your plastic surgery website has good SEO.
  • Practicing SEO tactics should improve the user experience of your website. 

It’s not all positive; these cons are important as well:

  • SEO is complicated, and if you know nothing about it, understanding it can take time.
  • Google changes its algorithms often, so what SEO practices you followed last year can be obsolete this year. 

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10 Website Must Haves to Drive Traffic & Generate New Leads

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2. Content Marketing

The next organic plastic surgery lead tactic is content marketing. The rule that content is king still applies, but you have to use a broad definition of content. Everything from video to text, photos, and audio counts as content today.  

A. Social Media 

Social media is a great place to post all nature of content, especially videos. 

Video resource Lemonlight found that most viewers–95 percent of them–retain messages better by watching content rather than engaging in content in other ways. That’s powerful stuff.

Although YouTube is the best-known video social media platform, other social media sites have video features as well. You can upload bite-size clips to Instagram, post videos on Facebook, or share videos on various social media platforms via livestreams or stories.

For sharing the written word, LinkedIn is still a highly recommended social platform, as is Facebook. If your content is more the visual kind but isn’t video, then use Twitter, Instagram, or Pinterest. 

Pros and Cons

Here are some pros of content marketing on social media:

  • Social media affords you a variety of content types to post.
  • The collective audience of social media platforms encompasses billions and billions of people; that’s quite a lot of plastic surgery lead potential.
  • Posting on social media and engaging with your audience doesn’t cost a cent. 

Before you begin posting content, keep these downsides in mind:

  • Many social media campaigns are most effective when they include an advertising proponent, and that will cost you money.
  • It takes a lot of time and effort to keep up with your social media channels and all the comments that come in. 
Email Marketing

B. Email Marketing

The second form of content marketing for plastic surgery leads is email marketing. As leads sign up to your email list, you engage them with content. This content can run the gamut from special offers and discounts to birthday and holiday greetings, exclusive news, and newsletters. 

Pros and Cons

The pros of email marketing are as follows:

  • WordPress hosting resource Kinsta states that 4.03 billion people use email globally. Like social media, your reach here is huge.
  • Automation allows you to send emails anytime, anywhere, to anyone even if you don’t manually hit the send button. 
  • You can tailor email marketing content to the needs or pain points of your audience, which can make even stubborn leads more receptive.

Watch out for these email marketing issues:

  • Your emails can get caught in the spam filter, where they’re never seen by their recipient.
  • Lots of other businesses are trying to compete for your lead’s time and money, so your emails must always stand out.

C. Podcasts

Podcasts are on the rise, and the upward trend shows no signs of stopping. Rather than writing a whitepaper or a multi-part blog post about a topic, why not record it in audio format instead? You can use the podcast as a lead magnet to encourage more signups to your email list. 

Pros and Cons

Are you thinking of starting a podcast for more plastic surgery leads? Here are the advantages of doing so:

  • Your leads and customers can listen to your podcast on the go so your plastic surgery office is top-of-mind.
  • For those who don’t want to be in front of a camera, podcasting is a nice compromise. 
  • It’s inexpensive to put together a podcast.

There are indeed some downsides associated with podcasting, such as:

  • Writing, producing, and editing a podcast can take up a lot of time, and you’re expected to release podcasts in a timely way.
  • Low-quality audio will turn potential listeners away. 
landing pages for leads

Landing Pages – Critical for Obtaining Leads

As we said we would, we must discuss landing pages. A landing page is a page on your website that’s dedicated to a service your plastic surgery office offers. Your site should have a landing page for every product or service in your roster.

As you put together your first landing pages, here are our best practices for obtaining more plastic surgery leads. 

High-Quality Design

Landing pages were once exclusively text, but today, you can jazz them up with videos, product/service images, and more. We recommend some before and after photos to tantalize your readers and encourage them to call or sign up for a free consultation.

When writing copy, short and punchy paragraphs are best. Use bullet points to break down ideas. If you feel like you’re writing too much copy, an explainer video can supplement the material and free up more of the landing page. 

Strong Call to Action

The point of a landing page is to educate and incentivize a lead to act. You must have strong, clear CTAs on your landing page. One CTA should be above the fold, such as a button or a link. You can also include a CTA at the bottom of the page.  

Simple and Clear Form

When a lead decides to give you their contact information, what are they getting in return? What are you doing with that information? What information are they expected to provide? Keep your forms clear and concise and you could see more signups, which means you have access to more plastic surgery leads. 

Helpful Testimonials

When past or current customers gush over a service, people become curious. Testimonials and reviews can also build trustworthiness, encouraging a reluctant lead to give you a chance. 

Contact customers who have recently had a procedure done and ask if they would be interested in producing a testimonial for your landing page. Sweeten the deal with discounts or exclusive sales.  

Highlighted Benefits

This is the part of the landing page that leads are looking for. If they spend the money on a cosmetic procedure, what’s in it for them? Will they look younger? Feel more confident? List your service benefits in bullet points for easy, quick reading. 

Limited-Time Offer

Maybe your lead has resisted the testimonials, and the benefits of your service didn’t quite sway them either. You know what could get them to change their mind? Present a limited-time offer with a generous discount. 

A/B Tested

From your landing pages to your website and your blog, everything has to be split-tested, aka A/B tested. To A/B test means to compare headlines, CTA button placement, video placement, copy, background color, and more to determine which version of your landing page will resonate most with your audience. 

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10 Website Must Haves to Drive Traffic & Generate New Leads

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Your plastic surgery office must have an influx of leads to convert to customers. The best way to generate plastic surgery leads is using a mix of paid and organic lead gen tactics. 

If you find that you’re struggling to get your lead gen underway, you can always trust in Mediaboom. Our digital marketing agency specializes in qualified lead generation. We can also assist you in improving brand awareness and growing website traffic. Give us a call today! 

13 Digital Marketing Law Firm Trends – Beat The Competition

Discover the best #MarketingLawFirmTrends in order to grow your business and promote legal services through the use of online technologies on our site.

The rollercoaster journey of last year is nearly over, and this year is on the horizon. Digital advertising never stops. So, if you expect your law practice to compete, start researching the trendiest legal digital marketing trends for the coming year. 

What are the most effective tactics for marketing your legal practice? Then, continue reading to find out digital marketing law firm trends to beat your competition.

What are the Top Digital Marketing Law Firm Trends? 

Marketing law firm trends for small law businesses advertise and promote legal services through the use of online technologies. Digital marketing is the superior modern method, focusing on computers, mobile devices, and numerous digital platforms. 

Here are the top 13 marketing law firm trends:

  1. High-Converting Law Firm Website
  2. Legal SEO
  3. Content Marketing
  4. Email Marketing
  5. Law Firm PPC 
  6. People First Marketing
  7. Give Consumers Answers with Semantic Marketing
  8. Focus on Your Brand
  9. Local Service Ads
  10. Have a Mobile Optimized, Blazing Fast Website
  11. Get Video Testimonials
  12. Optimize for Voice Search
  13. Niche Down Your Services
Content Marketing

1. High-Converting Law Firm Website

When it comes to a site, the primary purpose for its existence is to generate revenue, for that’s why the design for transformation approach is essential. Therefore, the priority of law firm site design should be on value rather than opinions.

The true worth of a website as one of marketing law firm trends is its usage. For example:

  • “What do users desire and/or require?”
  • “Is this something simple and understandable?”
  • “Do the users understand what to do and where to click next?”

Make sure your website design includes high-quality, original photos for a powerful law company brand. With testimonials, reviews, and good social media posts, you can enhance your reputation and put prospective clients at rest when they consider hiring you.

2. Legal SEO

If you are a law practice wanting to expand your client base, organic search traffic is an important marketing area. Unfortunately, legal SEO is frequently underestimated, but it is one of the influential marketing law firm trends. 

Research suggests that you should pay greater attention to enhancing law business SEO. For example, according to the 2019 Legal Trends Report, 17 percent of legal consumers searched for a lawyer using an internet search.

There’s only the start of your journey into the world of SEO for law companies. Continue by reading and comprehending the Moz SEO Beginner’s Guide and Google’s Webmaster Guidelines.

  • Conduct keyword research.
  • Create and distribute content for your website.
  • When you begin applying SEO methods, make sure your law company website is technically solid.
  • Create a presence and contacts. Take control of all of your internet profiles, particularly Google My Business.
  • Maintain your content by blogging and upgrading your website pages every month.
  • Choose at least five backlink-building initiatives and strive for at least five new links per month.
Marketing Law Firm Trends

3. Content Marketing

Content marketing is the top one in marketing law firm trends since it is what customers see across multiple platforms. This marketing strategy focuses on creating content that is engaging and entertaining.

Content can focus more on legal topics, helpful recommendations for various persons, and more informative postings for the legal field. In addition, the use of visually appealing photographs, animations, videos, and information materials makes it simple to solidify the articles.

It’s no surprise that many businesses use artists and digital advertisers to organize and administer social media sites. However, simply publishing data is already old-school. Therefore staying up to date with new unique content allows you to be more approachable and stimulate the interests of new clients.

4. Email Marketing

According to the Direct Marketing Association, the overall return on investment from email marketing is $42 for every $1 spent. One of the emerging marketing law firm trends!

Most large companies communicate with their clients via email regularly. But, e-marketing is much more than that. It is a planned strategy for connecting with existing clients and prospects via automated email programs.

A well-written sequence of emails is remarkably powerful. Emails should deliver helpful, instructional, and exciting content to the appropriate people at the right time.

5. Law Firm PPC 

Pay-per-click (PPC) outcomes can be both immediate and remarkable. PPC, often known as “paid search,” allows a legal firm to bet on keywords and pay when people click on them. 

The Google Display Network is a solid way to reach 90 percent of internet users for law firm growth in 2021. 

The Google Display Network serves adverts to target audiences while they are otherwise active online. Such as when they are browsing and preparing to buy. Google Ads for law firms can direct a possible client investigating legal services and assessing their options.

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6. People First Marketing

People, not web pages, should be your focus. People first marketing is one of the proven marketing law firm trends. 

Google has made significant investments in language modeling, and some of this technology was included in the Bert Update in 2019.

In terms of marketing, here is an example of “putting the user first”:

  • Marketing that is centered on people! In other words, be human in both how you show your business and how you communicate with your customers. People want to know that they aren’t just another faceless law firm behemoth.
  • Show an awareness of the client’s needs, challenges, and worries! For example, what are your clients going through in your particular practice area? The better you can empathize with your users’ problems or goals, the more effectively you’ll be able to generate value and assist them.
  • Create content rather than merely a clever sell. Creating value for current and future clients must influence legal marketing strategy. Daily blog content offering legal tips and techniques for customers understanding the realm of immigration law, copyright, or property law.

7. Give Consumers Answers with Semantic Marketing

There are a plethora of professional businesses and services available. Therefore Google must be pretty adept at linking individuals with the relevant search results. One primary way it will accomplish this is through the use of keyword search. 

This is how browsers evaluate all available data to identify the context, intent, and meaning to connect users with the relevant stuff.

When it comes to keyword search, here are some easy guidelines you can follow:

  • Create material that answers the questions of your target client! For example, If you want to be seen by powerful, middle-aged males looking for divorce, help in Tampa Bay. Tailor your content to the types of questions and experience this target persona is likely to search for when utilizing a search engine.
  • Write for people rather than search engines. This entails creating material that is to-the-point, short and written in simple language. This concept is one of the most innovative marketing law firm trends.

8. Focus on Your Brand

We begin with the customer and will end with remembering those clients that you are available to them regularly. We’re referring to your law firm’s brand repute!

Building a successful brand is a constant process that demands continuous attention and persistent innovation. It’s also an excellent approach to build authority in a competitive industry, inspire client trust, and withstand the unpredictable conditions expected to affect the legal industry.

Fortunately, legal firms offer a vital service to their local areas, which provides opportunities for brand exposure. Such as:

  • Lawyers working as brand ambassadors! Because of people’s opinions of the legal profession, the attorneys at your company have a reputation for authority and experience. Promote your law firm in video content, seminars, and other marketing initiatives wherever possible.
  • Engage in community events. It serves as a fantastic opportunity to get your company’s name out there. Plus, this engagement also helps in shaking hands, building relationships, and supporting vital local causes. Win-win!
brand message law firm

9. Local Service Ads

Local Service Ads for lawyers is one of the latest marketing law firm trends. In addition, Google has been beta-testing Local Service Ads in other areas. Such as home renovation.

Local Service Advertising differs from Google pay-per-click ads in that an LSA click does not direct a local visitor to your company’s website.

Google will guide you via a succession of screens to create an LSA account. One will enable you to select which of the practice areas listed above your firm specializes in. 

You will need the following information to finish the setup:

  • Name of the company
  • Mobile number
  • Address
  • Name of the owner
  • Date of establishment
  • Website
  • Your languages

10. Have a Mobile Optimized, Blazing Fast Website

Sadly, Google says that over 96 percent of users have complained about accessing websites that are not optimized for mobile use.

As a result, the best way to one-up the competition is to optimize your website for mobile phones!

Here are some tips in that regard to help you achieve mobile-first ranking more easily:

  • Make use of Google PageSpeed Insights to guarantee that your website loads correctly on mobile devices. For example, websites that load in under 5 seconds on mobile see 70 percent longer time on site.
  • Try upgrading your blog to Google AMP (Accelerated Mobile Pages) to make it load faster.
  • If you want to be found on mobiles more often, consider optimizing keywords for voice search. For example, integrate long-tail keywords with the organic language you might ask Siri/Alexa into your SEO approach.

11. Get Video Testimonials

When making a buying decision, 92 percent of customers check internet reviews and video testimonials. 

Video testimonies go far beyond the written word. These testimonials prospect an authentic feel of who you offer, how you assisted, and the difference you made in the lives of previous clients. Viewers can hear it right from their peers’ mouths through a video testimonial. 

Testimonial videos allow your customers to see how other individuals feel about your items in a genuine, unscripted manner. It offers your company a voice and your brand the trust it needs among your target audience. So, definitely video testimonials lead in the brand new marketing law firm trends!

video testimonials law firms

12. Optimize for Voice Search

According to ComScore, over half of all mobile phone users will utilize voice search on their devices by 2020. 

When creating website content and researching legal digital marketing trends, keep the expanding trend of voice search in mind. Therefore, if you haven’t already optimized your site for voice search, this is the time to do so. 

Undoubtedly, voice search is on the rise and is outperforming everybody’s expectations. According to statistics, more than half of all Americans have used voice search, with 33 percent utilizing it every month in early 2019, up over 25% in 2018.

So, if your website isn’t set and ready for voice search, you’ll be missing out on a significant portion of SEO.

13. Niche Down Your Services

According to MoverFocus, creating a company in a niche market sometimes gives entrepreneurs the capacity to sell their products/services at higher charges.

A niche can help you boost your marketing, organize your business, and keep your life more manageable. When you market to a particular client, digital marketing becomes much faster.

Family law is an excellent example of how to limit the market. “Family law” is not a niche in and of itself. However, you can focus your efforts and be more effective by limiting your practice to uncontested divorces, net-worth, or serving only one gender.

Shortening your practice area will reduce the various clients. Ultimately, it will boost your marketing, increase your profits, and make things easier.

Law Firm


Only fewer people are watching billboards nowadays. Instead, an increasing number of people are exploring appropriate legal information and assistance online. As a result, legal digital marketing has the potential to alter your law practice and marketing law firm trends. 

To establish a thriving legal digital marketing plan, reach out to the Hispanic community. Additionally, fully utilize social media, optimize ads, leverage directories, and SEO.

Mediaboom would be glad to discuss how we can assist you with increasing your law firm’s visibility and leads! So, schedule your free consultation with Mediaboom today at your convenience on our calendar.

Hotel Marketing – 8 Brilliant Ways to Promote Your Hotel

Discover 8 useful strategies for Hotel Maketing you can use to brand your hotel, connect it with your audience and rank higher in SEO.

Although the need for lodging will always keep hotels relevant, with more than 700,000 resorts and hotels across the globe, yours can’t afford not to market yourselves if you want to be unique. 

What is hotel marketing?

Hotel marketing encompasses various marketing techniques and strategies to brand your hotel, connect with your audience, build your customer base, increase sales, and rank higher in SEO. 

In this post, we have 8 such strategies you can use to put your hotel on the map. There will be plenty of actionable tips ahead, so check it out.

8 Hotel Marketing Strategies to Employ Today

8 Hotel Marketing Strategies to Employ Today

Build a Conversion-Focused Website

Every company has a website, including those outside of the hospitality industry. Yet how many of them have a conversion-focused website? Not nearly as many.

What do we mean when we say conversion-focused?

That every facet of your website is designed to attract many visitors and keep them on the page.

This is a purposeful website design that’s less about appeal and more about function.

Your website should follow the most current SEO best practices. Some of those are as follows:

  • UX is important: It’s all about the user experience (UX) on websites anymore. All links on your site should be working and all content must be typo-free. Interactive content helps as well, as does easy navigation.
  • Follow the EAT principle: No, EAT doesn’t stand for having a snack in this case, but expertise, authority, and trustworthiness. By encapsulating these three values, Google increases your site ranking.
  • Track the right metrics: There are three metrics at current that Google uses to dictate your website placement on their search results page. 
    • Cumulative Layout Shift: CLS is a measurement of the visual stability of your website. You want a value that’s under .1.
    • First Input Delay: FID determines how responsive your website is and should be 100 ms or less.
    • Largest Content Paint: LCP is the page speed for above-the-fold elements. If your page doesn’t load in 2.5 seconds or faster, it’s too slow.

Speed is truly more important than website style.

That doesn’t mean your site has to be ugly, as that will turn customers and potential customers away too.

Instead, it means that you shouldn’t bog down your site with visually appealing elements. 

Here are some hotel website designs courtesy of our blog that shows you how to combine style with speed.

Your site must have mobile optimization as well. 

Smartphones are so prevalent in daily life that most people who land on your site are doing so on their phones. 

If your site is only formulated for desktop users, you can expect the site visitor to continue on to the competition. 

mobile optimization for hotels

Get Great Reviews

As a hotel owner, you can promote yourself until you’re blue in the face, but what will really make up someone’s mind is other’s experiences. 

According to Oberlo, almost nine out of 10 people will scope out reviews before they make a purchasing decision. That goes for products and services alike.

That’s why one pillar of your hotel marketing plan must be to increase the number of reviews your hotel gets. 

Doing this doesn’t have to be difficult, either.

The next time you get a visitor, send them a text message or an email asking them to review their stay. 

Timeliness is important here; if you send the survey two days later, the customer might have already begun to forget the details of the hotel. 

Then wait for the reviews to trickle in. Some will be positive, others will inevitably be negative, but you must respond to as many as you can. 

If it’s a positive review, then thank the customer for leaving it and comment on a few points they mentioned. 

For negative reviews, ask the customer if there’s something you can do to improve their experience for next time. Offer to communicate with them through phone or email to make matters right. 

Although many companies think that negative reviews make them look bad, it’s all about how you handle them.

By prioritizing customer service even in the face of a bad review, you show your customers that you care. 

Use Unique Branding

In our post on hotel branding, we discussed the benefits of such. Using branding can increase your trustworthiness, differentiate you from the competition, and open up revenue channels you might not have known existed. 

Further, you can create passion around your brand that’s contagious. Your customers become your ambassadors.

How do you make a unique brand considering that every hotel has to brand itself? Well first, you need to understand your target audience. 

This should really be the first part of your hotel marketing plan. After all, without knowing who your audience segments are, you can’t sell them tailored services.

Target audiences vary by hotel. 

If yours is a family-friendly hotel, then your ideal customer is a parent. Maybe you’re more of a business hotel because you have many conference halls and related amenities. Then your target audience would be working-class adults between their 20s and 50s, maybe older.

Once you know who your target audience segments are, you can begin to brand yourself in kind

Rather than promote your hotel, promote a lifestyle. 

For instance, focus on your fitness facilities, your onsite restaurants, and your rooftop terrace bar. Talk about all the great tourist sites that surround your hotel too. 

hotel lifestyle

Start an Email Marketing Campaign

According to a 2021 HubSpot report, more than four billion people around the globe use email every single day. Email marketing remains one of the best tools in your hotel marketing arsenal, so take advantage of it.

Does your hotel send out a monthly email newsletter? If you don’t already, then you need to start. 

If you already have a newsletter, it doesn’t hurt to revamp it. Your email list doesn’t want to be regaled with boring stories about quarterly sales meetings or who your latest food vendor is. They want to be entertained.

How can you make your newsletter more entertaining? Since you know who your target audience is, it becomes easier to narrow the focus of your newsletter. 

Maybe they want to hear about the new wing you’re adding to the hotel or how you’re striving to make the building greener.

If you can offer behind-the-scenes glimpses into the daily operations of your hotel, many customers appreciate this sort of thing, as it increases your hotel’s transparency. 

You should also watch the balance of content included in your newsletter. 

You want 80 percent of the content to be educational or entertaining and the remaining 20 percent to be promotional.

Besides sprucing up your email newsletter, you should also get into a rhythm of emailing your customers with exclusive deals and offers. 

It’s hard to resist a stay at a hotel when you get the third night free.

If you’re having a hard time staying on top of your email marketing, consider using automation to send emails and even responses on a schedule. 

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10 Hotel Website Must Haves to Drive Traffic & Generate New Leads

Does your Hotel Website have all 10? Learn the secrets to driving more traffic to your Hotel website, generating more leads, and ultimately increasing sales.

Have a Marketing Budget

This next marketing tip isn’t so much a strategy as a good plan. You must have a marketing budget set aside to pay for website design, SEO services, branding, and the other areas of hotel marketing we’re going to discuss ahead.

How much of a budget these services require will vary. 

According to marketing resource WebStrategies, in 2020, the average marketing budget was 11.4 percent of a company’s revenue. 

If there’s one time of year where your marketing spending might be higher, that should be during peak booking season. 

You want to draw in the most business, so you’ll usually ramp up your hotel marketing efforts to do so. 

By reducing marketing spending during the slower months, you can avoid blowing through your budget quickly. 

Foster Local Business Relationships

The businesses that share your community aren’t competition unless they’re other hotels. From restaurants to bars, retail shops, and everything in between, try to form business partnerships with these companies.

This deeply fosters the sense of community that you can use to brand your hotel. You’re promoting a lifestyle, and part of that lifestyle is the immersive community.

Look for opportunities to promote other businesses whenever appropriate. Perhaps you repost their content on your social media or you two arrange a guest blogging deal. 

You can even hold a contest or giveaway where their products or services are the prizes.

The idea here is cross-promotion, so the other business should want to reciprocate the above efforts. For example, maybe the prize for their contest is a free two-night stay at a premium suite in your hotel room. 

We also suggest looking for ways to promote your city or town as a whole. 

What is it about the area that’s so special? Is it the above-mentioned local tourist attractions? Perhaps you’re in a college town or a historic city. Your city or town could have been rated one of the best places to live in the country.

If you can’t pinpoint something exciting about your city or town like in the above examples, then get out there and find what’s exciting! You shouldn’t have to look far. 

local hotel marketing

Fully Utilize Google My Business 

Companies big and small have Google My Business accounts, and your hotel must as well. Google My Business is free, so even if your hotel marketing budget is on a shoestring, you can still use this service.

Google My Business presents all the pertinent information on your hotel when a customer searches for you on Google. 

That includes your hotel name, address, phone number, and website address. Customers can even book a stay at your hotel right through Google.

However, Google My Business can only display the information that you provide. Make sure that your profile is 100 percent complete, including any small details that you might have overlooked. 

Once your profile is done, continue to use Google My Business to the fullest. 

Upload high-res photos of the various parts of your hotel, including the lobby, the rooms in each suite, the dining hall, onsite restaurants, your fitness facility, and the rooftop bar. This helps you rank higher with the service. 

When your hotel is running a special or a discount, post it on your Google Business Profile.

Every bit of news you post will show up on your Google My Business profile as an update. If a customer searches for certain terms that are included in your updates, that can help connect them with your hotel.   

Create Info-Rich Content 

Our last hotel marketing tip is this: content is king, so use it!

Content encompasses far more than written blog posts or long-form content anymore, but photos, infographics, and videos as well. Still, we recommend starting simple with a travel guide posted on your website.

You might hire a third-party writer to produce the travel guide, or your in-house staff can do it.

The guide should cover all the great spots around your city and town, especially those businesses that you partner with. Make sure that you follow SEO best practices such as incorporating long-tail keywords. 

Once your travel guide has been online for a while, update it. Repurposing old content is a great hotel marketing strategy. If businesses have closed since you wrote the guide, delete them. Add any new businesses so the guide is current.

We also recommend getting on social media and promoting attractions in your city or town. 

Maybe you make a YouTube video showcasing the best little-known spots in your neighborhood or you create a series of Instagram posts.

This isn’t making content for content’s sake, but providing info-rich, high-value content to your customers and potential customers. 

That kind of content resonates more and performs better!

content marketing hotels


Hotel marketing is an excellent way to help your hotel stand out.

Start with a budget, define your target audience, and then work on your website, your branding, your email marketing, and your content marketing.

If you’re struggling in the above areas, you can count on Mediaboom. We’re a digital marketing agency that offers services such as website design, advertising, and marketing.

We’ll help make your marketing goals achievable. 

Does SEO Really Work? Here’s Why it’s a Must

If you are wondering if does SEO Really work to grow your business online, here you will learn how to use it to your advantage.

There are plenty of digital marketing strategies to capitalize on in 2022, but there’s one with tremendous potential to help you naturally grow online: SEO. 

You’ve likely heard how important SEO is and may wonder, “does SEO really work?” It’s an important question to ask, especially in our digital-first world. Read on to learn if SEO really does work and how to use it to your advantage. 

Does SEO Really Work?

Yes, SEO really does work. SEO is essential for organic online growth and if you do it right, you’ll have an incredible number of internet users find your website quickly. This increases brand awareness and the chances that these users convert to customers. 

It sounds simple, but there’s more to SEO than having an optimized website. Read on to learn:

  • What SEO is 
  • Why SEO is an important marketing strategy 
  • Common SEO mistakes (and how to avoid them) 

What is SEO? 

SEO, short for search engine optimization, is the process of optimizing your website so it ranks higher on search engines. The higher a website ranks on a search engine, especially on the first search engine results page (SERP), the greater the chances are of people finding your website when they search. 

There are numerous factors that influence SEO, including: 

  • Page speed 
  • Domain authority 
  • Site crawlability 
  • Mobile-friendliness 
  • Quality of content produced 
  • Number of relevant inbound and outbound links 

These are just a few of many factors to keep in mind when thinking of your SEO strategy. It comes technically as the goal to create the best user experience possible

Marketing Strategy

Why SEO is a Critical Marketing Strategy

SEO is an incredibly important part of your marketing strategy because it helps build brand awareness, drive organic traffic to your website, build authority and trust within your industry, and nurture relationships with new and existing audiences. Let’s discuss how exactly this happens. 

Building Brand Awareness

The more you focus on SEO, the higher your website will rank on search engines. The higher your website ranks, the more people find your brand. The more people find your brand, the more likely you’ll gain brand fans who, eventually, could turn into brand enthusiasts. That’s why it’s also important to have your brand messaging strategy in place online. 

Driving Organic Traffic to Your Website

If you’re not trying to spend a fortune on paid advertising, focusing on your SEO strategy is a key way to create organic inbound traffic. Instead of paying to appear to internet users, you create a strategy that provides them with the best user experience so they come to you naturally. 

Download Our Latest Whitepaper

10 Website Must Haves to Drive Traffic & Generate New Leads

Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Building Authority and Trust Within Your Industry

A big part of SEO is creating relevant content that’s valuable to users. Typically, this valuable content aims to solve someone’s problem, which means it requires some expertise to write about. The more you produce high-quality content that shows your expertise, the more you’ll build your reputation among your audience and your competitors

Google will reward you, too, if you produce valuable content for people. The better quality content you produce, the better your chances are of ranking highly on search pages. If you get on the first SERP of a highly-searched term, your website could get a lot of organic traffic. 

Nurture Relationships With New and Existing Customers

SEO helps you nurture relationships with new and existing customers because it helps them find you and your content faster. The more they see how your content helps them, the more trust you’ll build with them. The greater the trust, the more likely they’ll eventually convert to customers. 

SEO can also help you attract and convert new audiences. The more keywords you rank for, the more opportunities there are for people to find you. The right webpage or piece of content can help you tap into an audience you couldn’t before

SEO mistakes

Common SEO Mistakes

There’s great potential with SEO, but there’s also room for error if you aren’t careful. Here are some common SEO mistakes to avoid and why. 

Targeting The Wrong Keywords

When you create content, you want to target relevant keywords. Targeting the wrong keywords, (keywords that aren’t relevant to your business or content), can confuse Google and have you reaching the wrong audience altogether. Instead, do keyword research and figure out which ones are most relevant to your business and audience so you aren’t wasting your resources

Keyword Stuffing

How often you use a keyword in a piece is important for SEO purposes, but trying to use the keywords as many times as possible in your content, known as keyword stuffing, can actually hurt it. Google is smart enough to know when you’re trying to trick it, so if you keyword stuff in hopes of ranking higher, it’ll only hold your content back. Instead, use the keyword where it’s relevant and natural for the user to encounter throughout the content. 

Keywords stuffing

Linking to Random External Sites

Linking to external sites helps with SEO, but you need to think of the quality of those external sites. If you’re linking to random websites that aren’t viewed as legitimate, it could hinder your content. Instead of linking to random websites, link to quality external sites that rank well. That way, Google knows you’re linking to reputable websites and legitimate content. 

Missing the Meta Description 

The meta description, which is the small paragraph of text that appears under your website link on the SERP, is a valuable piece of real estate. It provides important context to users about what your content is about and if it’ll help them get the answer they’re looking for. Don’t ignore it; instead, write a clear and concise meta description that’ll tell Google and your audience the content is worth reading. 

seo Agency

Should I Hire an SEO Agency? 

If you’re thinking of hiring an SEO agency, do it. An SEO agency will take the guesswork out of your SEO strategy and get you the results you want. At MediaBoom, we’re dedicated to helping clients maximize their SEO efforts and experience incredible growth. Head here to schedule your consultation and meet the team—we’d love to help expand your reach. 

B2B Content Marketing Agency – What They Can Do For You

The right B2B Content Marketing Agency can help you in getting results with your business and your brand growth: discover our services!

Deciding to work with a B2B content marketing agency is a huge step for your business. But, is content marketing even worth it? And should you hire an agency to help?

The short answer to both questions: absolutely, if you want to get powerful results. Let’s dive into B2B content marketing and why finding the right agency to work with is so important. 

What is a B2B Content Marketing Agency? 

A B2B content marketing agency employs a group of professionals who help business-to-businesses companies optimize their inbound marketing strategy. Specifically, they help get your content in front of potential leads via organic and paid marketing strategies. 

Read on to learn what exactly those strategies are and how they help grow your business. 

Content Marketing Agency

What a B2B Content Marketing Agency Can Do

The right B2B content marketing agency can do a lot for your inbound strategy. Here are some key actions they can help with. 

Generating Leads

How would you like leads to come to you organically? A B2B content marketing agency will help you make this happen. They’ll help plan, create, and promote content that helps people come to you. This includes: 

  • Creating a content calendar for strategic content creation 
  • Researching which blog topics will attract leads to your website
  • Assisting in planning and produce video content, audio content, and other relevant forms of lead generating content 

These strategies help qualified leads see your content, increasing brand awareness and relevance in the marketplace

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10 B2B Website Must Haves to Drive Traffic & Generate New Leads

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Creating Retargeting Funnels 

Another perk of working with a B2B content marketing agency is they’ll help you create and optimize retargeting funnels, which help you stay relevant to your leads. They’ll help plan, create, and execute relevant retargeting ads and monitor how they’re converting. 

Statistics show that 70% of consumers are more likely to convert with retargeting, so if you aren’t doing this already, you could be letting valuable leads get away. 

Grow Your Email List

Email marketing is just as relevant in the B2B world as the B2C world. In fact, statistics show that 59% of B2B marketers cite email as their top channel for revenue generation. 

Email is an incredibly valuable marketing channel, but to capitalize on it properly, you need to do a lot of planning, testing, and data analysis. Part of that planning is coming up with lead generators to grow your email list. These lead generators include:

  • White pages and industry reports 
  • Free resources
  • Free templates
  • Pre-recorded webinars/helpful video series 
  • Newsletters

Do you have time to plan, create, and execute on these email lead generation strategies? A B2B content marketing agency can not only help you create these lead generators, but also monitor their performance

Brand Awareness

Increase Brand Awareness

One of the goals for any content marketing plan should be to increase brand awareness. But what exactly does that mean, and how can you measure it? 

A B2B content marketing agency will take all the guesswork out of increasing brand awareness by coming up with effective content strategies and establishing tangible ways to track results

That way, you get clear answers as to whether your business is getting seen by more people. 

Capitalize on SEO

Having an SEO (search engine optimization) strategy is essential if you want your B2B brand to thrive. Part of that strategy includes creating relevant content that’s targeted and, above all else, useful to users

Creating and promoting the best content possible takes a lot of time and effort, and as a B2B leader, you may be strapped for time as it is. 

If you work with a B2B content marketing agency, you’ll get a dedicated group of professionals who will work on SEO-driven content and utilize other SEO strategies to grow your brand. 

Content Marketing

Why is Content Marketing Important?

Content marketing is important because it does two key things: it helps get your brand’s name in front of more people and it helps your audience solve their problems. It also helps you build trust with your audience and establish your brand as a thought leader in your industry. 

Getting the right content in front of the right people at the right time is truly powerful, and content marketing professionals can help you do that effectively. 

How do you know if a content marketing agency will perform?

Your time and resources are valuable. How do you know the content marketing agency you’re working with will deliver the results you need? How do you ensure you aren’t wasting precious time and money? Here are some key ways to gauge how an agency will perform. 

Download Our FREE Whitepaper

10 B2B Website Must Haves to Drive Traffic & Generate New Leads

Does your B2B Website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.

Check Reviews 

One of the best things about the internet is that it’s incredibly easy to look up company reviews. Google the B2B content marketing agency you want to work with followed by the word “reviews” and you should see some. You can also look on the company’s Google My Business page to read customer reviews. 

Read Testimonials 

Similar to reviews, testimonials give you key insights into how a content marketing company gets results and treats their clients. If an agency doesn’t have testimonials posted on their website, see if they have case studies or other forms of proof that their services worked for other brands. 

testimonials content marketing

Discuss Expectations and Goals

Having clear expectations and goals set when working with a content marketing agency is critical. That way, you both know what to strive for and how to measure success

Ask About Their Process and Reporting 

Once you define what success looks like, ask the agency what their process is like and how they report. Do they check in daily, weekly, or bi-weekly? How often do they send out reports? How do they calculate conversions? These are all essential things to know to stay in the loop with your content marketing strategy. 

b2b Content Marketing Agency

Should B2B Companies Invest in Content Marketing?

Yes, B2B companies should invest in content marketing. It’s an essential way for B2B businesses to increase brand awareness, establish trust and authority, and improve online visibility. 

Need a B2B Content Marketing Agency?

If you’re searching for the right B2B content marketing agency to work with, come check out Mediaboom. We combine ROI-oriented digital marketing with story-driven advertising to not just meet, but exceed, your marketing goals. Head here to learn how our services can help your brand grow exponentially.