hotel digital marketing solutions

Hotel Digital Marketing Solutions – 18 Effective Strategies

By: Frank DePino | November 25, 2022

Hotel digital marketing solutions are a must for any hotel that wants to stay competitive. If you don’t have a strong digital strategy you can’t compete with the big players in the industry. In fact, they are using every trick in the book to attract new customers and keep existing ones coming back.

In this post we are discussing:

  • What is digital marketing and how does it work?
  • Why is digital marketing important in hotels?
  • What are the best marketing strategies for hotel management?

Hotel marketing is a complex and competitive field. There are many different ways to promote your hotel, but what are the best strategies? 

We have compiled a list of 18 effective hotel marketing strategies that can help you boost your occupancy rates and revenue.

What is digital marketing and how does it work?

Digital marketing is the use of digital and online technologies to promote your business, products, and services. It includes social media marketing, search engine optimization (SEO), email marketing, content marketing, and mobile app development.

Digital marketing works by targeting people with specific interests or needs with ads that are customized for them. These ads are usually displayed on websites or through social media channels. The goal is to get potential customers interested in your product or service so they visit your website to learn more about it.

The importance of digital marketing in hotels

Why is digital marketing important in hotels?

Digital marketing can help you build brand awareness and establish yourself as an expert in your industry. You can use the internet to create content that attracts new customers while also providing value for current ones.

More and more travelers are turning to the internet to book their hotel stays, and this trend is expected to continue. This means that you need hotel digital marketing solutions if you want to be competitive in your market space.

What are the best digital marketing solutions for hotel management?

1. Invest in SEO for your website

Search engine optimization is a powerful tool that helps you improve your ranking in search engines like Google, Yahoo and Bing. By optimizing your website, you can increase organic traffic. In this way, you make sure it ranks in the top positions when someone searches for relevant keywords related to your hotel business.

The idea behind SEO is to create compelling content based on things your target audience wants to see or read about. To make this happen successfully, you must understand your audience’s needs. You also need to know how Google ranks sites based on its own algorithms.

2. Create a great user experience 

Creating a great user experience is one of the most effective hotel marketing solutions. Your hotel website should use high-quality photos of your rooms and amenities. The website should also have videos that give users a better sense of what it would be like to stay at your hotel. 

You should also invest in a booking engine that is easy to use. This will make it simple for customers to book their stay with you. Finally, make sure your website design and layout are responsive. This will ensure that they work well on any device or screen size.

Download Our FREE Whitepaper

10 Hotel Website Must Haves to Drive Traffic & Generate New Leads

Does your Hotel Website have all 10? Learn the secrets to driving more traffic to your Hotel website, generating more leads, and ultimately increasing sales.

3. Feature customer reviews

Hotel websites should always feature customer reviews prominently on their home page or elsewhere on the site. That way, prospective guests can see what others are saying about the property before booking a room or attending an event there. This helps build trust and credibility for potential customers. It is also a great way to improve the overall experience of your guests.

4. Offer a loyalty program

To encourage repeat business, offer a loyalty program that rewards guests every time they stay with you. This can be simple – offering discounts for staying multiple times in a year. Or elaborate – giving away free nights each time someone books at least 5 nights at once. The more benefits you offer, the more likely people will want to return again and again. Loyalty programs also help you build up your email list so that it can be used for marketing purposes later on.

5. Make your website mobile-friendly

This is one of the most important things you can do if you want to attract more customers through digital marketing efforts. You need to make sure that your website works well on mobile phones so that people can easily access it from wherever they are! If a potential guest finds themselves unable to use your website because it doesn’t work well on their phone, they might not bother coming back again — so make sure yours does!

Hotels should have a mobile friendly website

6. Provide an excellent guest experience

This is the first thing that your guest will experience when they visit your hotel. And it’s important to make sure that their first impression is a positive one. Most people will not give a second chance to a business if their first experience with them was bad.

So what are some things you can do to make sure that guests have an excellent stay at your hotel? Here are some suggestions:

  • Provide clean rooms with comfortable beds, hot water, and free wifi. 
  • Make sure all of the staff members who work at the front desk are friendly and helpful—you might want to hire someone who speaks multiple languages for this position if possible. 

7. Optimize for voice search

Voice search is one of the latest trends when it comes to hotel digital marketing solutions and you’re missing out if your website isn’t optimized for it. Voice search enables users to ask questions about products, services, locations and more through their smartphones. 

For example, when you search for a hotel on Google, you can simply speak your query rather than typing it into the search bar. Voice search has become increasingly popular with millennials because they prefer speaking to texting or typing their queries into the interface.

8. Utilize Google Ads

Google Ads is a great way to promote your hotel’s brand. It can be used to drive traffic to your website or app, allowing you to set your own budget and only pay when people click on your ad. If a guest decides they want more information about what you offer, they’ll be able to get it without having to contact you directly—and this will help make sure that no one leaves disappointed.

Hotel digital marketing solutions: reward direct bookings

9. Reward direct bookings

Hotels that offer direct booking through their websites get an edge over those that don’t. If people book directly on your website, reward them with discounts or special offers such as free breakfast vouchers or free shuttle services. This will encourage them to book directly on your website in the future. They won’t have to use third-party websites like Expedia or Booking.com (which charge commissions).

10. Send personalized emails to hotel guests after their stay

Personalized emails can go a long way in making your hotel guests feel special. They’re also a great way to make them want to stay with you again. A few strategies you can use to create personalized emails include:

  • Using guests’ names in the subject line of your email
  • Addressing your messages as “Dear” or “Hi,” followed by their names, along with their stay dates and length of stay (e.g., “Dear Sarah Smith,” “Hi Sarah!”)
  • Sending these messages immediately after their stay

11. Build a strong social media presence

Social media is also one of the best hotel marketing solutions to reach out to potential guests and engage them with your content. Here are some tips for building a strong social media presence:

  • Post regular updates about what’s happening at your hotel on social media platforms such as Facebook, Twitter or Instagram. 
  • Respond quickly when people comment or message you online—they want to know that they’re being heard!
  • Share photos of happy customers having fun during their stay at your hotel—it’ll definitely make others want to book theirs too!
Social media presence: one of the best solutions for hotel digital marketing

12. Invest more money during peak booking season

Peak booking seasons for hotels include summer holidays or winter vacations. So it makes sense to allocate more resources during these times to promote your hotel online and drive more bookings than usual. 

You can do this by using advanced advertising techniques such as retargeting ads and dynamic product ads. So increase your ad budget and test different platforms to ensure that you’re reaching the right audience at the right time.

13. Offer live chat services

This is one of the easiest ways to improve your hotel’s customer service and encourage customers to book with you again. A live chat window allows visitors to get answers to their questions without having to wait for a response from an employee or salesperson. You can also use live chat as a way of collecting information on guests’ needs and interests so that you can tailor future marketing efforts accordingly.

14. Use Google Analytics to track visitor behavior and conversions

You should also consider using Google Analytics as one of your hotel marketing solutions. Google Analytics is free software that monitors traffic sources and tracks visitor behavior on your website or blog. It provides detailed information about where your visitors come from and how they found your site. 

It also lets you know what pages they visited and what they did while there. This data can help you identify areas that need improvement. It could be that certain pages are not working well for mobile users. There might also be keywords that are bringing in more traffic than others.

Download Our FREE Whitepaper

10 Hotel Website Must Haves to Drive Traffic & Generate New Leads

Does your Hotel Website have all 10? Learn the secrets to driving more traffic to your Hotel website, generating more leads, and ultimately increasing sales.

15. Stay competitive with industry-specific data

The hotel industry is a highly competitive one, and if you want to stay ahead of the curve, then you need to pay attention to the latest data from your industry. It’s important to stay current on the latest industry trends, including what’s happening in your local market. This can be done as well as national and global events that affect travel demand. 

You can use this information to anticipate demand and offer relevant products and services to guests.

16. Manage your online reputation

The internet never forgets—especially when it comes to reviews! Your hotel’s digital reputation is something that should be managed closely because it directly affects how people look at your brand, both online and offline

To keep up with the competition, monitor your reputation regularly. You should respond quickly when negative comments pop up so that you can turn around any negative perception before it spreads too far.

17. Personalize meeting and event spaces to capture niche groups

When it comes to hotel digital marketing solutions, there are several ways to reach specific niches. One way is by customizing meeting and event spaces so that they appeal to specific audiences like women or young professionals. 

This can be done through color schemes, decorating, lighting and even furniture placement (e.g., putting couches in the lobby for social gatherings).

personalized event spaces for niches groups

18. Keep an eye on your competition

Hotel digital marketing solutions are all about staying ahead of the curve. It’s not enough to simply post content on social media. You have to know what your competitors are doing as well, and understand how they’re reaching their audience. 

If you don’t have a competitor analysis in place, start by researching the top hotels in your area. Then, you can analyze their social media accounts, blog posts and website content. 

Check out the analytics on their sites to see what topics they’re covering, what kind of content they’re promoting and who their followers are.

Conclusion

Hotel digital marketing solutions are essential to the success of your hotel. By targeting the right audience and delivering the right content at the right time, you can increase bookings and revenue while improving customer satisfaction

Use these 18 strategies to improve your online presence and get more guests to come through the door.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals building the most effective marketing and advertising solutions for its clients.

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