hotel website development

10 Steps for a Successful Hotel Website Development

By: Frank DePino | January 25, 2024

Hotel website development is no easy feat. However, in today’s day and age, a robust digital presence is essential to staying relevant. So, how do you develop a designed hotel website, and what are the benefits? 

Developing a hotel website increases visibility, maximizes reach, and boosts revenue. A hotel website developer defines your website’s goals and sets your booking engines up for success. Through extensive testing, hotel website development optimizes your website for both desktop and mobile users. This includes incorporating essential features and implementing secure payment gateways.

Read on for 10 steps to develop a hotel website and the benefits of investing in a digital presence. But before we dive into the details, take a moment to explore our top website showcases, where you can witness the outstanding work we’ve done for our clients.

Top 3 Mediaboom’s Premier Website Creations

1. Musha Cay & The Islands of Copperfield Bay: An Immersive Experience

Responsive website display for Musha Cay, with "Discover Paradise" on a laptop and "The Island" on a tablet, showcasing tropical allure.

Musha Cay & The Islands of Copperfield Bay case study showcases Mediaboom’s exceptional expertise in Website Development.

Imagine an immersive digital gateway that mirrors the enchantment of a private island escape. That’s exactly what Mediaboom crafted for this luxurious destination. By prioritizing user experience and visually stunning design, we’ve set a new standard in website development, especially for the hospitality and hotel industry.

Our work with Musha Cay demonstrates how we blend creativity with practicality. The website’s intuitive navigation and engaging content translate into a seamless user experience, mirroring the luxury and exclusivity of the destination itself.

Are you looking to elevate your brand’s online presence?

Contact us today! Our approach intertwines elegance with functionality, ensuring your website not only captivates but also efficiently drives bookings and inquiries.

With Mediaboom, clarity, engagement, and brand awareness are not just goals – they are guarantees.

2. Millennium Tower San Francisco: A Spectacular High Rise

Responsive website design for Millennium Tower SF on different devices, featuring a cityscape, exclusive brochure, and a peek into luxury living.

Mediaboom’s collaboration with Millennium Tower San Francisco showcases our expertise in website development, tailored specifically for the hospitality and hotel industry.

We crafted a fully responsive, custom-designed website that not only highlights the tower’s luxurious amenities and services but also offers an immersive glimpse into the opulent lifestyle it offers. Imagine your website featuring stunning photos and videos, much like those showcasing Millennium Tower’s elegance.

Our approach included integrating insights into International Smoke’s dining experience and details about Privé, their exclusive social calendar. The creation of new logos and an interactive digital brochure further elevated Millennium Tower’s online presence, solidifying its status as San Francisco’s premier luxury residence.

The result?

A digital platform not just showcasing a property, but telling its story, drawing in visitors with sleek design and intuitive navigation.

When you partner with Mediaboom, expect more than a website; expect a gateway that elevates your project’s prestige, reaching discerning clientele globally. Isn’t it time your development stood out in the competitive real estate market?

Book a consultation and let’s discuss how we can turn your vision into a digital masterpiece.

3. Seven on Shelter Island: Crafting a Luxury Experience

Responsive website design for Seven on Shelter Island, viewable on mobile and laptop, emphasizing luxury and user-friendly booking.

For hospitality industry leaders seeking an exemplary website development partner, the case of Seven on Shelter Island by Mediaboom stands out.

Mediaboom transformed this award-winning inn’s online presence, skillfully intertwining the island’s breathtaking scenery with the inn’s deluxe amenities into a visually stunning website.

This project was more than just aesthetic enhancement; it was a strategic move to bolster Seven’s digital footprint. Incorporating original photography, engaging content, and integrating crucial booking software, the revamped website tells a compelling brand story. Mediaboom’s efforts extended to enhancing organic search rankings through carefully crafted SEO and content marketing strategies, including insightful interviews with locals and visitors.

This comprehensive approach not only improved online visibility but also significantly increased leads and conversions. Imagine this level of expertise applied to your hospitality business; engaging Mediaboom for your website development can transform your digital presence, translating visitors into loyal guests

Ready to elevate your online presence? Contact Mediaboom today and turn your website into a compelling story of luxury and engagement

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Schedule Your Free Consultation

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How to Develop a Hotel Website in 10 Steps

Feeling inspired by our showcase? Now that you’ve seen the examples, let’s dive into the 10 essential steps to create a remarkable hotel website that captivates your audience, boosts bookings, and enhances your online presence.

As you have seen, hotel website development can be challenging. There are various aspects to consider to ensure you achieve success. From selecting a domain name to ensuring website optimization, here are 10 steps to develop a hotel website. 

1. Define your Website’s Goals and Target Audience

The first step for hotel website developers is to discuss your website’s goals and target audience and develop a brand identity. 

Your brand identity encompasses both visual elements and strategic messaging. The visual design includes your logo, colors, and overall aesthetic. Your messaging adds to this visual display to deliver a cohesive brand identity. 

By optimizing your brand identity and strategy, you are designing a brand that best attracts your intended target audience. Your target audience contains consumers who may most benefit from your product or service.

In the case of hotel website development, these are consumers who are avid travelers likely to travel to your destination. Maybe they own a frequent mileage credit card, post travel destinations online, or constantly search for their next getaway. 

2. Choose a Domain Name and Hosting Provider

Choosing a domain name and hosting provider are two important decisions. Your domain name is a web address visitors use to access your website. It is typically easily remembered and not too long; for example, “”

Meanwhile, a hosting provider ensures your website is physically available on the World Wide Web. Popular hosting providers include Bluehost, GoDaddy, and WP Engine. 

3. Select a Content Management System (CMS), like WordPress

After you select a domain name and hosting provider, it is time to select a content management system (CMS). A CMS is the practical piece of the puzzle that allows you to create, design, and manage your website. 

Popular CMS choices include WordPress, Hubspot,  and Shopify for eCommerce brands. There is no one-size-fits-all approach for selecting a CMS. Be sure to evaluate options that best meet your marketing and brand goals.

Hero image on the hotel website featuring a stunning view from the terrace of a luxury hotel in Santorini.

4. Design a User-friendly and Visually Appealing Layout

A user-friendly and visually appealing design ensures your website can be easily navigated by potential guests. Include eye-catching imagery and branded copy that helps your target audience understand the hotel’s value. 

It is also important to ensure your hotel website development is user-friendly. This means ensuring it is mobile-friendly, readable, and properly formatted. In turn, UX digital marketing boosts conversion rates, lowers bounce rates, and aids in a better SEO ranking.  

5. Incorporate Essential Features like Reviews

Your website is the perfect place to showcase Google reviews and testimonials. Showcasing testimonials helps align expectations for the hotel’s amenities. In fact, over 45% of consumers believe business reviews are as trustworthy as personal recommendations. 

While you may often see a dedicated testimonials page, a fully optimized web design takes this to the next level. These websites may also sprinkle in reviews on the homepage and at other key points.  

6. Optimize for Mobile Responsiveness and Speed

As mentioned previously, mobile responsiveness greatly impacts user experience. For this reason, your mobile site and speed should be top of mind when exploring hotel website development. Optimize free tools like Google PageSpeed Insights to see how your mobile and desktop websites perform. 

Is your website optimized for mobile? Connect with the digital marketing experts at Mediaboom to ensure you’re best positioned for success.

Download Our FREE Whitepaper

10 Hotel Website Must Haves to Drive Traffic & Generate New Leads

Does your Hotel Website have all 10? Learn the secrets to driving more traffic to your Hotel website, generating more leads, and ultimately increasing sales.

7. Create High-Quality Content and Optimize it for SEO

Your website is the perfect place to house key information about your website and amenities. It is also a great place to establish yourself as a thought leader in the travel space. 

A blog creates a platform to share shareable content loaded with keywords. Blog assets can include posts on international travel tips or what to pack for a weekend getaway. To best optimize your search engine optimization, you can also share things to do in the hotel’s general vicinity. 

In turn, blog posts create value and also increase your SEO ranking and reach. 

8. Implement Secure Payment Gateways and Data Protection Measures

The best hotel website developers implement secure payment gateways and data protection measures. When you incorporate direct online booking functionality, it is important to ensure visitors feel comfortable completing the transaction. 

In fact, over 50% of consumers name online security as their top concern. With this in mind, optimizing security ensures you don’t miss out on potential revenue from weary visitors. 

Payment gateways process digital credit card payments in real-time. In addition to protecting visitors, it also protects your hotel from fraud and other issues that may arise. Popular payment gateway service providers include PayPal, Square, Stripe, and Apple Pay.

Tablet screen showcasing a hotel website page designed for user-friendly online booking.

9. Test your Website Thoroughly for Functionality and Performance

Before your website goes live, it is important to enlist testers to review the overall user experience. These testers should make note of any buttons that do not work and glitches to address. Anything that would detract from the user experience should be addressed before the website goes live.  

With a properly optimized website, anything is possible. See how JW Marriott increased traffic by 200% after their innovative new website design. 

10. Launch the Website and Promote it through Various Marketing Channels

Pressing “publish” on your hotel website development is just the tip of the iceberg. A true launch campaign includes various marketing channels. While your website is under development, so should your social media channels. This means building out profiles on the main social channels your target audience most often frequents.

By the time of launch, you should also have a robust newsletter presence. As the website is under development, you should have an active landing page collecting email addresses. This landing page includes a projected launch date and assets that cue consumers in on the brand identity. Use your social media channels to direct interested parties to your landing page.

Ready to maximize your website launch? Contact Mediaboom, the digital marketing agency with experts in hotel website development.

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Looking to take your business to the next level? Mediaboom is here to help. Sign up for a free consultation with one of our digital experts.

5 Benefits of Developing a Hotel Website 

When it comes to developing a hotel website, there are five lasting benefits. 

1. Proprietary Platform

There are two types of CMS websites, open source and proprietary. WordPress is an example of an open-source platform that allows anyone to come and create a website. 

On the contrary, a proprietary platform is coded from the ground up with a hotel website developer. A proprietary platform allows you to stand apart from the competition with a unique and branded design

2. Data-driven Decisions

A fully optimized website utilizes Google Analytics to provide in-depth data. Google Analytics is a free, easy-to-install tool with valuable insight into visitor activity, conversions, and overall performance. In turn, this insight allows you to make data-driven decisions to further your business. 

A team of women analyzing data on the hotel website to make informed, data-driven decisions for the business.

3. Consolidated Long-term Results

Your website generates consolidated long-term results for your business. Although it is often a hefty upfront investment,  your website can pay dividends for years to come. Thanks to in-depth tools like Google Analytics, you can also track the ROI and make real-time, data-driven decisions. 

4. Increased Visibility and Reach

Without hotel website development, you miss valuable opportunities to increase visibility and reach. This is because over 90% of consumers search online for travel destinations. 

A fully functional hotel website positions you for success. It also increases credibility. Use your social media presence and email marketing campaigns to direct people to your website. 

5. Direct Bookings and Revenue

Hotel booking website development is key to increasing revenue. This is because over 80% of online visitors book online. Ensure you have a streamlined and efficient booking system directly on your website. 

Ready to increase revenue and see long-term results? Partner with Mediaboom, the digital marketing agency with experts in hotel website development.

The hotel's salespeople are getting lots of bookings after launching the new website design

Top 8 Features of a Hotel Website 

1. Customer Support

It is important to provide an easy way for guests to ask questions and request additional information. Your hotel website is the perfect place to highlight customer support features. 

These features can take on various forms, such as a contact form or support page. A fully built-out contact form can guide clients through the inquiry process. Meanwhile, the contact page simply houses the contact form and insight into how guests can request support. 

2. Online Booking System

A streamlined and functional online booking system is a must-have for hotel website development. An online booking system allows visitors to reserve their stay with a few easy clicks. 

Note: Double-check that the booking system is only compatible with your mobile website. 

Image of a hotel concierge, showcased on a newly developed website.

3. Visually Appealing Design

When it comes to hotel websites, you are selling an experience. There is no better way to showcase the value of your hotel than by utilizing a clean and aesthetic website design. This design should be complete with key brand imagery that helps paint a picture for prospective visitors.  

4. Content Management System

As mentioned above, your CMS allows you to create, design, and manage your hotel website development. The selection process is important as different platforms often service different industries. 

For instance, Shopify is popular with eCommerce brands where coding is not necessary. WordPress, on the other hand, is popular with developers thanks to its robust coding capabilities. 

Hotel room image showcasing room details and amenities, as featured on the hotel website.

5. Room and Amenity Descriptions

Does the room feature a Nespresso machine, ocean-front views, or a king bed? These are key features and amenities important to highlight in room descriptions. Simply put, these are items that help consumers potentially justify the cost. 

6. Multilingual Support

Multilingual and multi-currency support is more important than ever, especially for international travel destinations. These support tools add a level of familiarity for the customer. In turn, this removes dissonance from the booking process. This translates to heightened credibility and greater profits. 

7. Rates and Availability Calendar

Oftentimes, an online booking system includes rates and availability. This ensures it is easy for guests to explore dates and rates that work best for them personally. Furthermore, it helps guests with a flexible schedule determine their travel plans.

8. Contact Information and Location Map

Providing contact information and a location map are two essential features for your hotel website. Contact information can include a phone number, email address, or even social media handles. 

A location map is arguably one of the most important features of your hotel website. Guests often plan trips well in advance, choosing accommodations closest to their desired amenities. A location map helps determine how close a hotel is to the airport or other destinations. Not providing this information may be a red flag to prospective visitors. 

Take things to the next level and incorporate an interactive amenities map. See how Musha Cay utilized these features to create an immersive guest experience

Ready to optimize your website? Connect with a digital marketing expert in hotel website development.  

Download Our FREE Whitepaper

10 Hotel Website Must Haves to Drive Traffic & Generate New Leads

Does your Hotel Website have all 10? Learn the secrets to driving more traffic to your Hotel website, generating more leads, and ultimately increasing sales.

Elevate Your Hospitality Brand with Unmatched Website Design:

Discover hotel website designs that exemplify exceptional user experience and outshine the competition. Explore our curated selection:

For further inspiration, delve into other remarkable designs like La Mirabeau, Esperanza, and Constance, each a beacon of hotel web design excellence.

High End Website Design Le Mirabeau as an example of Hotel website development.

Le Mirabeau

The Le Mirabeau Hotel & Spa Zermatt doesn’t compromise when it comes to the mobile user experience. Regardless of if you browse on mobile or desktop, an elevated experience awaits. A clear CTA directs users to book their stay in their preferred language and currency.  

Home page of Esperanza Vacation Home Rental, exemplifying excellence in hospitality website development.


The Esperanza in Cabo San Lucas delivers a visually appealing design—complete with video. It is clear that a true oasis awaits. As with the La Mirabeau Hotel, a clear CTA leads visitors to check availability and select their preferred travel dates.

Constance Hotel & Resort homepage, exemplifying website design that prioritizes a superior user experience


Finally, Constance Hotels & Resorts features high-quality content and an air of exclusivity. Their online booking system makes it easy for visitors to search all hotel destinations, from Mauritius to Madagascar.  


While a large undertaking, a robust digital presence can increase revenue and reach. Ready to take your hotel website design to the next level? Hire a digital marketing agency now with experts to help you stay above the competition. 

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals, building the most effective marketing and advertising solutions for its clients.


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