Whether you are an up-and-coming cosmetic surgeon’s office or a well-established medical practice, creating a cosmetic surgery marketing plan will help set you up for success.
You might have heard the phrase “a picture is worth a thousand words” and that certainly proves to be true when it comes to cosmetic surgery.
There is an abundance of Reddit threads dedicated to before and after botched cosmetic surgeries, and the pictures speak for themselves.
Keep reading to find out how to develop a marketing plan to differentiate you from competitors.
A successful marketing campaign for cosmetic surgery is beneficial to establish credibility and provide a visual reference for potential clients to perform comparisons. A comprehensive marketing plan will need to outline how to reach the target audience using relevant social media platforms, a company website, utilizing mobile optimization, and traditional advertising.
So, where do you begin the process of creating your marketing plan? How do you know who your target audience is?
Below you will find an extensive list of tips and tricks to help you get started with tailoring a plan to fit your needs.
Just as you would want to meet with your client to set realistic expectations before undergoing the knife, you also need to brainstorm your business needs and goals, and how to execute them successfully for your target audience.
You need to set a plan in place that will have a long-term, and lasting impact that results in positive growth and an upward trending bottom line.
Most businesses are looking for ways to increase visibility and clientele, and a cosmetic surgery practice is no different.
If you have not already checked out this article on “Alternative Ways to Grow Your Business in 2021”, definitely give it a look.
Ask yourself the following five questions on what information is needed to begin constructing your marketing plan.
Now that you have asked yourself these five questions, it is time to switch gears over to narrowing down exactly what goals you are wanting to accomplish by using the 5 P’s of Marketing.
The 5 P’s of marketing is a common strategy used when executing a new marketing plan. This can help you focus on specific goals you are wanting to obtain while executing your plan.
Check out this list below when determining the best approach for reaching clients for cosmetic surgery.
|Surgical Procedures||Selling Price||Advertising||Location||Surgeon Experience|
|Post-op products||Discounts||Sponsorships||Market Coverage||Customer Service|
|Related procedures||Payment Arrangements||Public Relations Activities||Service Levels||Appearance and Attitude|
By keeping the 5 P’s in mind, you can add value to your business and help differentiate yourself from a competitor.
Not only do you want to be competitive, but you also want to be an authoritative and educated voice to your potential clients.
Therefore, they trust you and feel comfortable with selecting you as their potential cosmetic surgery provider.
Once you have established the needs and goals for your cosmetic surgery marketing plan, your focus will shift to how you can properly execute that plan for your target audience.
Traditional advertising, social media marketing, website design, and mobile optimization will each need to be approached differently to achieve a combined purpose.
Traditional advertising such as tv/radio ads, billboards, and magazine or newspaper ads are a tried and true way to get your image out to a mass amount of people. However, there are a few drawbacks that you need to consider to determine if this is the best route for you to take.
Does your website have all 10? Learn the secrets to driving more traffic to your website, generating more leads, and ultimately increasing sales.
Most businesses still use a mix of both traditional and digital advertising when they are building their strategy. Try looking into creating a marketing budget to help you determine what would be the most cost-effective advertising strategy for your cosmetic surgery marketing plan.
When creating social media content or blog posts for your website there are a handful of tips and tricks to make your brand stand out among the rest.
The key is to make both the content on your social media platforms and the content on your website recognizable and an authoritative, educated voice so that potential clients feel comfortable with inquiring about the cosmetic surgery procedures you have to offer.
One of the goals of a successful marketing plan for cosmetic surgery is to be one of the top results when people are searching for cosmetic surgery.
Search Engine Optimization (SEO) is a strategy that most companies are using to boost their visibility and improve their rankings on search results.
Here’s a good list of how to optimize your website and social media for mobile use:
Choosing the website or social media design can greatly increase the effectiveness of a search engine displaying your business at the top of the list. Stay consistent and update frequently to stay relevant.
Determining your target audience will help you make the best decisions regarding the content strategies you need to execute.
Whether you are using Google analytics or social media insights to gauge how your posts are performing, you should have a clear understanding of who you are trying to reach.
Some factors of your target audience include but are not limited to:
Tools such as Facebook insights will break down the country and city of your viewers.
You can also view the lifestyle and interests of your viewers based on their additional linked social media pages.
These tools are usually free and are great for monitoring who your posts are reaching which gives you the ability to adjust your content in a real-time manner to expand your reach.
Keeping up with the ever-changing advertising and marketing opportunities will be detrimental in making sure your company is relevant and credible.
A well-thought-out marketing plan for cosmetic surgery can take the guesswork out of whether or not your company will grow by providing real-time analytics and the ability to adjust your strategy due to consumer needs.
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