SEO Aviation

SEO Aviation – 10 Tips To Improve Your Google Ranking

By: Frank DePino | January 25, 2024

SEO for aviation will attract more customers to your aviation business and boost your visibility online. In today’s digital era, having a strong online presence is essential for any business, especially in the aviation industry. By following these tips, you can be sure that your website appears on the first page of search engine results.

Aviation SEO requires blogs, keyword research, link building, out-optimizing competitors, and much more. We can perform SEO audits to determine what works for competitors and what works for you. We can identify rare keyword options to drive website traffic up. Utilizing these techniques will ensure top rankings with every search.

Maintaining top search engine rankings is challenging, but with the right strategies, your business will be well-positioned to stay ahead in an ever-changing landscape. Our team of experts can help supercharge your SEO and create a future-proof strategy that can weather changes to algorithms and shifts in competitor activity.

What Is Aviation SEO?

Spreading the word about your aviation business is key to success, and search engine optimization (SEO) is one of the best ways to do that. Aviation SEO refers to a set of tactics used to improve an aviation-related website’s visibility and ranking on SERPs so that it obtains more web traffic. This includes optimizing elements like content, meta-data, images, and site architecture; link building; and participating in social media activities.

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Why SEO for Airlines Is Vital For Your Business

Aviation SEO plays an important role in the industry as airlines, airports, and other businesses rely on it to increase their online visibility, generate leads, and boost their online presence and reputation. With the right SEO strategies implemented on websites, they can reach more potential customers than ever before.

What We Do To Fix Your Aviation SEO

1. Local SEO

For successful local search engine optimization, we make sure your business name, telephone number, and address are prominently featured on your website. This can be accomplished by putting your contact information in the page header and footer or on a dedicated ‘Contact Us’ page. Displaying this data sends a clear message to potential customers that you are a legitimate business in their area.

2. On-Site SEO

After we identify your aviation keywords e.g. “cheap flights to Chicago”, we start creating content to go along with them. We also optimize the images on your website. There is a special format that should always be used for this to get more visitors on your site. It takes choosing the right file name, giving descriptive alt texts, and reducing file size.

We prioritize mobile-friendliness in all of our web design projects. A responsive mobile-friendly website that is both efficient and secure will gather and keep more clients on your website. Dynamic Serving and Separate URLs are also possible, though we generally recommend one responsive and easy to use website instead.

Semrush shows the off-site SEO performance of a well-known website

3. Off-Site SEO

Our off-page SEO encompasses a variety of tactics designed to increase your visibility and authority in the eyes of both search engines and users. These include link building, guest posting, social media marketing, and other measures used to gain trust for your website. When we handle your off-site SEO it will elevate your website’s standing in the SERPs.

4. Link Building And Internal Linking

Link building is an important component of success in SEO for all companies, including airlines. Unfortunately, the traditional link-building schematic of identifying link opportunities and reaching out to potential link posters doesn’t work well at scale. Moreover, many webmasters and bloggers today expect payment for placing a link, which can be prohibitively expensive for large enterprises. To make sure that SEO strategies for airlines are effective and efficient, we look into new methods of link building.

We find reliable websites that are relevant to your industry and build links back to your website, leveraging their brand recognition in order to boost SEO. By utilizing this approach, you can increase authority and visibility for your business.

5. User Tracking

Website user tracking is a valuable data collection and analysis process that helps to understand how users interact with a web resource. It involves collecting information such as clicks, scrolls, user visits, session recordings, social media shares and more.

By combining these approaches, tracking tools are able to provide valuable insights into the activities of users on a website. This includes real-time activity views, visualizations, reports that can be downloaded for further examination, and analysis.

6. Study of Competitors

Our competitor analysis is an integral part of any successful SEO strategy. We research direct competitors and analyze the tactics they use in terms of target keywords, content strategy, backlink profile, and the like. This information can then be used to reverse engineer their most effective techniques into your own approach for improved search engine rankings.

7. Blogs / Copy Writing

According to FinancesOnline, “55% more site visits are generated by companies with active blogs”.

Words are an invaluable asset when crafting an effective content strategy. That’s why establishing a distinct tone of voice for your writing is so important; it helps to ensure a relevant and memorable connection to your audience. We have the expertise to help you create compelling product names, headlines, blogs, articles, and more that perfectly capture the spirit of your brand.

8. Speed and Loading Time Improvement

Google’s search engine considers website speed when it makes rankings, so it’s extremely important to make sure your website is loading quickly. Prospective clients expect a website to load in under three seconds; with our hosting, we guarantee lightning-fast speeds and consistent uptime, even during periods of high traffic. For any issues you have along the way, our dedicated team is readily available to help you out.

9. Keyword Research

Before we start any page content, we identify the best target keywords. With our long-standing experience of airline marketing, we know what key phrases travelers generally use when looking for flights on Google.

10. Site and SEO Audits

Our SEO audit offers an in-depth analysis of your website from a marketing and technical standpoint. We provide insights on how potential customers interact with your website, as well as how to increase traffic. With our audit, you can ensure that your website is performing at its best.

Mediaboom shows the results that an Aviation business can achieve thanks to SEO

What To Expect From Us Perfecting Your SEO

1. Website Traffic Increase

After we finish your SEO, your website will get more traffic than ever before. As you will see from Guardian Jet’s example below and others, we can boost your traffic by over 1000%!

2. Higher Lead Generation

Our SEO for lead generation services creates a solid base for the future success of your business. The professional quality of our SEO leads to consistent website traffic and sales aimed at meeting your goals. Through our comprehensive marketing efforts, we help you reliably achieve desired outcomes in the long-term. Your website could become your top salesman!

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3. Higher Conversion Rates

Our lead nurturing strategy keeps your new leads on track to becoming a closed deal. We can make your customers more inclined to purchase or access whatever you’re offering with minimal effort. Want to get the highest conversion rate possible? We can help!

4. Reduced Bounce Rates

Understand why users are leaving your website too soon with our comprehensive analytics solution. We measure user activity on your website, so that we can make the necessary changes to keep visitors engaged. Let’s discuss how we can assist you in boosting retention rates and reducing bounes.

5. Authority In Your Industry

Your ability to achieve authority, expertise or influence is entirely up to you. We give you all the advantages to beat every competitor in your field.

Mediaboom shows the case study created after the SEO optimization of an aviation business

Guardian Jet – Our Aviation Success Story

We recently collaborated with Guardian Jet to reengineer their The Vault platform and website, creating a user-friendly and optimized experience for all devices. As a result of our efforts, customers now have real-time access to the entirety of their relationship with Guardian Jet – from personal data to product catalogues – courtesy of The Vault. Moreover, our work resulted in notable increases in online leads (732%), website traffic (1409%), pages per session (23% increase) and session duration length (61% increase). We’re proud to have delivered a comprehensive online customer service solution for Guardian Jet.



SEE THE CASE STUDY HERE


6 Other Important Digital Marketing Services

1. Social Media Marketing

Social media is an important part of any comprehensive marketing strategy. While everyone is familiar with this medium, you should still have a well-developed and integrated approach to make sure all your messages work well across every platform. Your social marketing team should also be in constant communication with the people who handle other areas of your company’s marketing.

Analytics are key when it comes to successful social media campaigns. Be sure to measure how current posts are doing before introducing new strategies and move forward accordingly. With the right data and a creative approach, you can create engaging content that reaches wider audiences.

2. Website Development and Redesigning

Digitalization is the wave of the future and having a website with optimizations is key. Your website must be visually appealing, presenting information in an intuitive, easy-to-understand format. It must establish trust and confidence for visitors to know that they’ve chosen the best option.

3. Paid Advertising

Paid advertising is an effective digital marketing strategy that involves businesses bidding on ad space. The highest bidder has their advertisement displayed to internet users and they pay for each click on the ad. While PPC (pay-per-click) is a common term used to refer to this method of marketing, not all paid ads are PPC ads.

4. Email Marketing

We understand the importance of audience engagement and have experience creating compelling campaigns. The email campaigns we create are conversational, personalized for each recipient, mobile-friendly, and generate responsive leads.

Our drip campaigns consists of sending a series of scheduled emails to educate people about your product, build up your brand, promote your position in the market, and actually sell something. 

The lead nurture campaigns we send a target audience are tailored to their buying cycle or past interactions. It’s personal, savvy, and effective – it definitely helps get your leads interested in what you’re offering.

The private jet is photographed shortly before departure, so as to have photographic material for the website

5. Photo And Video Production

Our professional video and photo production crew offers top-notch, creative services that bring any vision to life. Combining our expertise with cutting-edge technology and equipment, we specialize in delivering high quality content that captures the essence of your brand. Let us help you add a unique perspective to your branding with our video production services.

6. Mobile App Development

At our Company, we work with your team to create the perfect web or mobile solution. We use your feedback to guide our development and make sure that you’re included in every step of creating and marketing your app. With each milestone met, we strive to perfect your app and continue its growth in the marketplace. Let us develop a web or mobile app for you today!

The airline pilot has three questions about aviation SEO

Aviation SEO – Top 3 Frequently Asked Questions

1. How Long Does It Take To Get Results?

For businesses looking for something long-lasting and visible, SEO is the way to go. On top of producing fresh content and improving organization immediately, SEO can also help them achieve a prominent position on major search engines’ page one within 4 to 6 months. The transformation will take some time, but it’ll be worth it in the end.

2. Does Aviation SEO Really Work?

There are a number of benefits to SEO that cannot be overlooked. Not only can SEO result in organic growth, it can help make your website more visible and attract new customers. Furthermore, effective SEO optimizes the chances of users converting to customers by increasing brand awareness.

3. What Do I Risk If I Don’t Invest in SEO?

For businesses, investing in SEO is a must. Its purpose is to optimize the technical components of a website with search engine requirements in order for real life users to find it when searching for products or services. This strategy helps businesses maximize their visibility and reach target customers who are looking for what they can offer.

Transform Your Business Today

Schedule Your Free Consultation

Looking to take your business to the next level? Mediaboom is here to help. Sign up for a free consultation with one of our digital experts.

Hire Us To Boost Your SEO Today

We know the latest trends, updates, and news to use search engines to your advantage and create your SEO to have the right strategy that does exactly what you need. We boost your visibility with the best SEO and find special keyword options. This makes sure your business lands the #1 result every time someone searches for aviation services. Contact us today to fix your aviation SEO!

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals, building the most effective marketing and advertising solutions for its clients.

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