Why Your Business Needs Facebook

Make real, human, connections: Through your business’s Facebook page, users can see the person behind the brand. Share your story and let people know why this business is important to you. Do you run a green organization? Post an article about how your products are environmentally friendly…

Why user experience matters in digital marketing

Why User Experience Matters in Digital Marketing

UX-focused web design has the potential to do more than just improve your website. At its best, it can inform and ultimately improve your entire marketing strategy. Too much digital marketing today is based on guess work. You might build campaigns based on general…

9 Ways to Personalize Your Website to Increase Conversions

Your company’s prosperity hinges on your ability to convert prospects into customers. Studies show that 65% of consumers are more likely to purchase from a company that provides personalized information, emphasizing the effect that a customized approach can have on conversions…

Tips for Getting Started With Your Email Marketing Campaign

Email marketing is one of the best ways to acquire new leads and customers as well as engage with your existing customers. Your own email list is a valuable resource and something that doesn’t depend on paid advertising or Google’s algorithms. You can launch an email marketing campaign…

7 Ways Mobile First Web Design Will Benefit Your Online Marketing

In short, mobile first web design has and should become an essential part of your digital marketing strategy today. In addition to simply accounting for the majority of your audience, it also benefits your online marketing in more ways than one. In many ways, it acts as the catalyst to making…

Website SEO Optimization: 5 Trends to Look For in 2018 & Beyond

The only constant in search engine optimization is change. Seemingly every month, search engines like Google update their algorithm, accounting for changing user behaviors and sometimes requiring massive updates to branded websites…

How Retargeted Ads Will Transform Your Online Marketing

If you haven’t used retargeted ads, this can be a tool to help you get better results from your campaigns. It makes sense to direct ads at people who have already shown an interest in your business. As with any type of advertising, it’s important to choose the best platforms and test your…

7 Proven Strategies to Optimize Your eCommerce Website Marketing

For any company running an e-commerce website, it’s crucial to stay up to date with leading marketing strategies and techniques to maintain and grow online sales. It is important to develop strategies and tactics that line up both with your audience and with your stated goals…

How to Maximize ROI From Your Paid Ad Campaigns

When you put money into something, you need to see returns. No one wants to spend their advertising efforts on a campaign when they have no idea whether that return will actually benefit their brand. But unfortunately, when it comes to paid ad campaigns, too many companies…

The Top 5 Types of Online Marketing Successful Companies Are Using

Online marketing has become increasingly important over the past several years–and using the right strategies is critical to your business’s success. If you want your business to be successful, emulate the other companies who are using these five key…