Insights

The latest insights and news in digital marketing, advertising, and design

How to Maximize ROI From Your Paid Ad Campaigns

February 19, 2018

When you put money into something, you need to see returns. No one wants to spend their advertising efforts on a campaign when they have no idea whether that return will actually benefit their brand. But unfortunately, when it comes to paid ad campaigns, too many companies…

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The Top 5 Types of Online Marketing Successful Companies Are Using

February 12, 2018

Online marketing has become increasingly important over the past several years–and using the right strategies is critical to your business’s success. If you want your business to be successful, emulate the other companies who are using these five key…

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5 Mobile Advertising Strategies For Increased Conversions

February 6, 2018

Mobile advertising is one of the biggest opportunities to reach your target audience. As more and more consumers access the internet and shop on mobile devices, it makes good sense to reach out to them on these platforms. Mobile advertising, though, is quite competitive…

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How Brands Can Benefit From Engaging Video Ads

January 23, 2018

In 2018, video ads will continue to be on the rise among leading brands. Video ads have proven to be an integral part of a successful digital strategy as more people are not only connecting with their favorite brands online, but also are purchasing…

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Is Your Facebook Ad Campaign Targeting the Right Demographic?

January 16, 2018

You might have heard about the value and success potential of paid Facebook advertising. Given the network’s popularity, you might even be one of the 3 million brands already promoting posts and running ads on the network. But are you really getting the return…

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Key Metrics to Measure the Success of Your Digital Ad Campaigns

January 9, 2018

Digital advertising is increasingly crucial to promote and grow your business. It allows you to reach your audience where they spend most of their time, increasing anything from brand awareness to your customer rates…

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5 Digital Advertising Platforms You Need To Start Using Now

December 19, 2017

If you want to get the best results from your marketing campaigns, you need to meet your customers where they actually spend time. This is most likely a combination of search engines and social media sites. Paid advertising is one of the fastest ways to get targeted…

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Prioritizing Your Ad Relevance Score: How Do Your Ads Stack Up?

December 12, 2017

The quality of your ad, for example, matters. Not just because you want it to be as relevant as possible for your audience, but also because it impacts your quality score. Pay attention to this often underrated metric, and you might just save money while simultaneously…

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5 Digital Advertising Trends to Expect in 2018

November 21, 2017

The world of digital advertising never stands still. Change is the only constant, so it’s no surprise that 2018 will hold a number of important updates your brand should plan for. Preparation is key. If you don’t know how both advertising and…

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The Power and Influence of Digital Content Marketing

November 8, 2017

As brands seek effective ways to engage with customers and attract new business, they are choosing to use some form of digital content marketing. Digital content marketing is, in many ways, more effective than paid advertising, though the two can complement….

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