Healthcare Website Design

Healthcare Website Design – 40 Amazing Examples

By: Frank DePino | May 22, 2024

72% of patients say they consult online review sites when selecting a healthcare provider.

That’s why it’s important to optimize your healthcare website design. In this way, your potential patients will be more likely to trust you and your services.

Moreover, you can showcase all the positive reviews about your services, thereby improving your online reputation.

Want to find out which design is right for you?

Continue scrolling through the article, as we have selected the best 40 ideas for you to draw inspiration from!

1. Blue Cross Blue Shield

Blue Cross Blue Shield website design with easy navigation and informative content

Blue Cross Blue Shield’s website has a simple design that makes it easy to find the information you are looking for, while also sharing other useful information.

As the user hovers over the menus, they automatically expand to show more menu options and additional information.

2. National Institutes of Health

National Institutes of Health website featuring bold colors, attractive slideshow, and up-to-date health information

The National Institutes of Health website makes great use of bold colors and an automated slideshow of attractive visuals.

Important up-to-date health information is highlighted below the menu.

There is plenty of useful information about many topics to see as you scroll down the homepage.

3. Boston Scientific

Boston Scientific website featuring positive messages and brand image

The best part about the Boston Scientific website is its use of prominently displayed positive messages throughout.

One cannot help but feel hopeful and relieved when scrolling through the content.

The brand image is very well done.

There is even an area where anyone can submit ideas for new products, or suggest improvements to existing ones.

4. Medtronic

 Medtronic website showcasing cutting-edge research and technology in the medical field.

Medtronic does a good job of highlighting that they are on the cutting edge of research and technology in the medical field.

They also have several different ways to get to the same information.

The site even features a virtual exhibit about diabetes and discusses how medical staff can remotely monitor COVID patients, eliminating their potential exposure and saving personal protective equipment.

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5. CVS Pharmacy

CVS Pharmacy website with user-friendly design for easy access to information.

CVS Pharmacy’s website makes it easy to find the information you need.

There’s also a lead magnet at the top to entice visitors to sign up for their loyalty program and email list in exchange for a reward every month.

6. Vicks

Vicks website with simple design and rotating video background.

The Vicks website effectively uses a simple style and a large video background that rotates through different scenes.

The branding establishes that this company has been around for a long time and that people can trust their products.

7. Healthgrades

Healthgrades website featuring prominently displayed search tool.

Healthgrades jumps straight to the point and puts their search tool front and center.

Including a picture of friendly-looking doctors helps the visitor feel more at ease about finding a good healthcare provider.

8. Ottobock

Ottobock's website showcases the benefits of their products through powerful images.

Ottobock’s website is great about using photos to show how people benefit from using their products.

The brand promotes a higher quality of life as opposed to just replacing a limb. Color is used effectively to draw the eye to important information.

They also use social media, Youtube and a blog to spread their message.

9. Rest Assured

Rest Assured website prioritizing accessibility for all users.

Rest Assured’s website was designed and built with accessibility in mind, making it a website that is open to all users.

They have an interactive 3d model to show visitors what their telecaregivers and remote monitoring technology can do, making it easy for the visitor to fully understand their process.

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10. Lifespan

Lifespans website with clean design and neutral color palette for a comfortable user experience.

Lifespans makes great us of clean, whitespace and color accents.

Their more neutral color palette makes the website feel comforting and easy on the eye.

They showcase their locations well, with an interactive gallery that tells you all the contact information for each location and shows images of the buildings so you know which is which.

11. Benedryl

Benadryl website featuring bold use of pink color and clear links to purchase the product.

Benedryl isn’t afraid to be bold with their website by using their famous pink color throughout.

There are several links to click on to find out where to buy the product and a large statement at the top warning not to abuse the product.

The social media links are clearly visible in the header and footer.

Product guides are easy to find and there is additional information about treating and preventing symptoms.

12. United Healthcare

The United Healthcare website focuses on providing care for people of all generations.

United Healthcare makes it clear that they are there for all generations.

All the information a visitor needs can be found easily on the home page. The design is clean and shows diversity.


NWCTPS website showcasing live statistics on division utilization.

NWCTPS has live statistics featuring how their different divisions are being utilizied – capturing your attention right away.

They also feature a map that clearly lists their service area.

14. Stop the Stigma

Stop the Stigma - Healthcare website design

Stop the Stigma starts with a bold, attention-grabbing statement.

Scrolling down reveals a lot of important statistics about mental health, showing that it affects all of us.

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15. Miracle Flights

Miracle Flights' website is well-designed with a clear layout that effectively utilizes space.

Miracle Flights has a great design that is easy to navigate and effectively uses space.

Their slogan is in a large font and a description of services is just below it.

Their social media links are easy to find as are the links to volunteer or request a flight.

16. Mayo Clinic

Mayo Clinic healthcare website with responsive designed features dynamic video background, navigation menu, health resources, and research sections.

Mayo Clinic’s site stands out with its dynamic video background, creating a captivating first impression.

The intuitive top menu simplifies navigation to care, health resources, and research sections.

Notably, clear call-to-action buttons direct visitors to schedule appointments and explore innovative treatments, enhancing user engagement and accessibility.

17. Cleveland Clinic

The Cleveland Clinic website with simplicity and calming designed

Cleveland Clinic’s website features a calming design highlighted by an image of a doctor comforting a patient.

The top menu offers straightforward links to doctors, locations, and patient resources.

Prominent contact details and an interactive chat feature ensure visitors can easily seek assistance, making the site both supportive and approachable.

18. Johns Hopkins Medicine

The Johns Hopkins Medicine website with a warm header image and top navigation bar for COVID-19 updates

The Johns Hopkins Medicine site greets users with a warm header image that emphasizes compassionate care.

Its top navigation bar is organized for quick access to COVID-19 updates, a search function, and additional options.

Friendly visuals and clear text ensure users can effortlessly find necessary information and feel welcomed.

19. Massachusetts General Hospital

The Massachusetts General Hospital site with a top navigation menu and banner image symbolizing strength.

Massachusetts General Hospital’s site exudes professionalism with a banner image symbolizing strength.

The top navigation menu efficiently guides users to doctors, treatments, and patient services.

Bright, visible buttons facilitate finding a doctor and accessing treatments, while health stories provide valuable information, keeping visitors engaged and informed.

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20. Memorial Sloan Kettering Cancer Center

Healthcare website of the Memorial Sloan Kettering Cancer Center with welcoming header image and professionalism designed

Memorial Sloan Kettering’s site blends professionalism with compassion, featuring a welcoming header image of a healthcare professional.

The navigation bar offers easy access to appointments, referrals, and treatments.

Prominent calls to action for scheduling appointments and a highlighted message about personalized care ensure an excellent user experience.

21. Stanford Medicine

The Stanford Medicine website with features top menu, images, and sophisticated healthcare website designed

Stanford Medicine’s site impresses with its sophisticated healthcare website design, emphasizing exceptional care.

The top menu efficiently directs users to healthcare, research, and education.

Impactful images and clear text enhance usability, while highlighted achievements and multimedia content showcase their advanced technology and multidisciplinary approach, underscoring their dedication to healthcare excellence.

22. NYU Langone Health

The NYU Langone Health website with a vibrant purple designed and features patient care, education, and research

NYU Langone Health’s website stands out with a vibrant purple design.

The top menu offers quick access to patient care, education, and research.

A bold banner emphasizes their ranking and care standards, boosting credibility.

The prominently placed search function for doctors and appointments ensures a user-friendly and efficient experience.

23. UCLA Health

The UCLA Healthcare website with clean designed and featuring banner showcasing top rankings

UCLA Health’s site features a clean website with a banner showcasing top rankings.

The top navigation simplifies access to patient resources, treatments, and locations. Bright call-to-action buttons for doctor searches and medical services enhance usability.

A live chat feature offers immediate assistance, making the site supportive and user-friendly.

24. Cedars-Sinai

Website of the Cedars-Sinai features header image of a healthcare professional and top menu with simplicity designed

Cedars-Sinai’s website exudes trustworthiness with a header image of a healthcare professional.

The top menu provides easy access to patient care, locations, specialties, and billing records. A prominent search function helps users quickly find doctors or locations.

Clear, welcoming typography emphasizes reliable care, ensuring a user-friendly and reassuring experience.

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25. Northwestern Medicine

The Northwestern Medicine website features top navigation, features a bold purple design, and central banner highlights their commitment.

Northwestern Medicine’s site features a bold purple design.

The top navigation offers access to doctors, locations, conditions, and services.

A central banner highlights their commitment to better medicine and includes a search function.

High rankings are prominently displayed, enhancing credibility and user trust, effectively communicating their dedication to top-tier medical care.

26. Kaiser Permanente

The Kaiser Permanente website with clean design and a features top navigation menu, welcoming banner, and today's suggestion box.

Kaiser Permanente’s site features a welcoming banner with a smiling healthcare professional in the header.

The top menu offers easy access to shop plans, doctors, health and wellness, and bill payment.

A search function and today’s suggestions box enhance navigation.

Clear layout and inviting imagery highlight their commitment to user-friendly healthcare services.

27. Humana

The Humana healthcare website features insurance plans, Medicare info, and member resources with a clean layout designed

Humana’s site showcases a fresh style with a banner image of an active family.

The top menu provides access to insurance plans, Medicare info, and member resources. A clear call-to-action button for Medicare plans boosts usability.

Clean layout and friendly visuals emphasize their dedication to promoting healthier lifestyles, making the site approachable.

28. Aetna

The Aetna website features top menu finding plans, doctors, and medications with friendly imagery designed

Aetna’s site features a welcoming healthcare website design with a banner image of diverse people enjoying outdoor activities.

The top menu includes categories for finding plans, doctors, and medications. A call-to-action section highlights personalized health plans.

Friendly imagery and accessible language emphasize their commitment to meeting unique healthcare needs, creating a supportive user experience.

29. Cigna

The elegant healthcare website of Cigna with friendly top navigation and clean designed

Cigna’s vibrant website features a rich blue color scheme, exuding trust.

Contrasting green accents highlight health elements. Clean fonts ensure readability, enhancing the professional look.

The top navigation, labeled with “Shop for Plans” and “Find a Doctor,” is user-friendly.

Bold blue call-to-action buttons guide users efficiently, ensuring a smooth and engaging experience.

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30. WebMD

Impressive website of the WebMD with blue color scheme, modern fonts and friendly top navigation menu

WebMD’s site impresses with a trustworthy blue color scheme. Modern fonts ensure readability.

The top navigation includes categories like conditions, drugs, and symptom checker for easy access.

The “Today’s Top Stories” section displays health articles with compelling visuals and bold headlines, enhancing engagement and quick information access.

31. MedicineNet

The MedicineNet website with top navigation menu and minimalist designed

MedicineNet’s minimalist healthcare website design emphasizes readability and engagement. Key health topics feature bold headlines and illustrative images.

The top navigation is organized into Health A-Z and Drugs & Medications categories.

A sans-serif font and white background enhance visibility, while “Read More” buttons encourage further exploration, making the site user-friendly and informative.

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32. Healthline

The vibrant healthcare website style of the Healthline with high-quality images and helpful top navigation menu

Healthline’s site showcases a vibrant style with high-quality health images.

The top menu facilitates navigation to Health Conditions, Discover, Plan, and Connect sections.

A prominent search function and clean layout ensure quick information access. Clear headlines, bold fonts, and contrasting colors enhance readability, making the site engaging and user-friendly.

33. Everyday Health

The clean website designed of the Everyday Health with friendly top menu features Health Conditions and Alerts.

Everyday Health’s site features a clean website focused on informative content.

The top menu offers easy access to Health Conditions, Wellness, Food & Diet, Video, Drugs, and News & Alerts.

A central banner highlights key articles, while “Today’s Top Stories” are prominently displayed. Modern fonts and vibrant images enhance readability and engagement.

34. Patient Education Institute

The Patient Education Institute website with clean designed and helpful navigation menu

X-Plain Patient Education’s site is centered on healthcare education.

The top menu navigates to Home, Content, Services, Solutions, About Us, Shop, and Contact Us. A central image showcases educational content on a tablet.

 The clean layout emphasizes their commitment to enhancing healthcare experiences through patient education solutions.

35. Centers for Disease Control and Prevention (CDC)

The Centers for Disease Control and Prevention website features top menu including Health Topics and Outbreaks.

The CDC’s site features a professional, informative healthcare website design.

The top menu provides navigation to Health Topics, Outbreaks, and About CDC, with a prominent search function.

A central image emphasizes current health concerns like Bird Flu, with a “Learn More” call-to-action.

The clean layout reinforces trust and accessibility in public health information.

36. American Academy of Family Physicians (AAFP)

The professional healthcare website designed of the American Academy of Family Physicians

The AAFP’s site boasts a professional, inviting design.

The top menu offers easy access to CME, Family Physician, Med Student & Resident, Events, Membership, Advocacy, and News.

A prominent banner with scenic imagery promotes educational opportunities. Clear headlines and a “Live Chat” feature enhance engagement.

 The organized layout emphasizes accessibility and professional development.

37. American Medical Association (AMA)

The American Medical Association website with modern style and helpful navigation menu

The AMA’s site features a modern style focused on advocacy and education.

The top menu offers access to About, Health Care Advocacy, Education, Practice Management, and Delivering Care. A prominent banner highlights key issues with a “Learn More” call-to-action.

Bold fonts and a purple color scheme ensure clarity and engagement in a clean layout.

38. American Lung Association

Elegant website of the American Lung Association with hopeful designed and useful navigation menu

The American Lung Association’s site features a hopeful design.

The top menu provides access to Lung Health & Diseases, Quit Smoking, Clean Air, Research & Reports, Policy & Advocacy, and Get Involved.

 A central banner highlights their vision with a call-to-action for involvement and donations. Bold fonts and a blue color scheme emphasize lung health and community action.

39. American Heart Association

The website of American Heart Association features top navigation menu and red color scheme designed

The American Heart Association’s site features a vibrant style with a red color scheme. The top menu offers navigation to Healthy Living, Health Topics, Professionals,

Get Involved, Ways to Give, About Us, Learn CPR, and community resources.

A banner promotes donation campaigns. Clear calls to action and supportive imagery inspire user participation and awareness.

40. American Diabetes Association

The clean healthcare website designed of the American Diabetes Association with a highlight's personal stories.

The American Diabetes Association’s site features a supportive healthcare website design.

The top menu navigates to About Diabetes, Life with Diabetes, Health & Wellness, Food & Nutrition, Tools & Resources, Ways to Contribute, and Advocacy.

A banner highlights personal stories with a donation call-to-action. Bold fonts and a red color scheme emphasize their mission and community involvement.

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In conclusion, an optimized healthcare website design is crucial for building trust and enhancing patient engagement. 

The 40 examples provided showcase various design elements that can elevate your site’s user experience. 

Whether it’s through intuitive navigation, compelling visuals, or clear calls to action, a well-designed website can significantly impact your practice’s online reputation. 
For expert guidance on creating a stunning healthcare website, contact Mediaboom today and let us help you make a lasting impression on your patients.

By: Frank DePino

Frank DePino is Principal and Founder of Mediaboom. Since 2002, Frank has led Mediaboom’s award-winning staff of creative and technical professionals, building the most effective marketing and advertising solutions for its clients.


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